
76 2025 Environmental Scan Report
reduce the friction that often leads to cart abandonment,
where customers nd payment steps unsafe, complicated, or
confusing—ultimately causing lost sales.
This technology is rapidly becoming the norm and is already
widely available in Aotearoa, with Trade Me, Xero, Uber, and
Air New Zealand among the early adopters. In other markets,
embedded nance oerings such as lending and insurance
add-ons are also proliferating, providing additional value to
customers.6
Meanwhile, ‘account-to-account’ (sometimes called pay-by-bank)
options are expanding, enabled by APIs and open banking.
These solutions, such as Australia’s PayTo network, work for
both online and in-person payments and are meeting the
rising demand for faster, more secure transactions. Account-
to-account allows customers to pay directly from their own
accounts, aligning with growing expectations for speed, safety,
and convenience. Signicant investments in technological
infrastructure, including AI, data hosting, internet infrastructure,
and cloud computing, are enabling digital economies and
payment platforms.7
In our 2022 scan, we discussed embedded payments, noting
that the embedded nance market wasexpected to exceed
$138bby 2026. In retrospect, that gure was conservative,
with gures now indicating US $148 billion in 2025 and over
US $197 billion in 2026.8
As businesses and consumers look to decrease the costs of
making and receiving a payment, including costs incurred
while waiting for payments to move from purchaser to
seller, there is an increasing trend towards low-cost, secure
account-to-account payments facilitated by wallets and
super-apps such as Alipay and WeChat. These platforms make
6 https://www.aciworldwide.com/real-time-payments-economic-impact-and-nancial-inclusion
7 https://openknowledge.worldbank.org/server/api/core/bitstreams/95fe55e9-f110-4ba8-933f-e65572e05395/content
8 Embedded Finance Market Size to Reach USD 1,732.53 Bn by 2034
transactions more convenient and accessible, including the
ability to pay across borders.
Australia launched its New Payments Platform (NPP) in 2018,
but adoption has remained slower than expected. According
to the July 2024 Consumer Data Right Strategic Review,¹³
uptake has been hindered by limited customer awareness,
high compliance costs deterring some banks and ntechs, and
a regulatory-led approach that didn’t fully consider customer
needs. While there has been an announcement that more
transactions may be moved to NPP to encourage adoption,
that decision is currently under review. This contrasts with
markets like Brazil and India, where simple, low-cost solutions
and strong incentives drove rapid adoption.
For Aotearoa, this highlights the importance of designing
future payments infrastructure that is customer-
centric, low-cost, and supported by strong market
incentives rather than relying solely on regulation.
Key takeaways
Embedded payments and account-to-account solutions
are becoming standard, improving user experience and
reducing costs for businesses and consumers.
Digital payment integration not only simplies the
purchasing journey for customers but also fosters
greater engagement and satisfaction, ultimately driving
loyalty and increasing revenue for businesses.
Key trends
Digital platforms are rapidly becoming a global
standard, providing customers with transactions
that are instant, secure, and seamless. To meet this
demand for convenience, digital platforms and apps
are embedding payment capabilities directly into their
services, removing friction from the payment process
and improving customer experience.
Regulatory pressure in many countries is driving
greater collaboration between ntechs, banks, governments,
and payment organisations to ensure safe, resilient, and
innovative payments infrastructure. A major focus of this
collaboration is enabling secure digital identity solutions to
support faster, more trusted transactions.
It’s crucial to recognise the rapid shift towards a digital world.
This transition is fundamentally changing the way we interact,
transact, and build relationships. Embracing digital solutions
will enable the industry to deliver safer and more seamless
payments experiences that meet customer and regulatory
expectations.
Global examples
Digital payments platforms underpin economic growth
by enabling faster, more secure transactions that boost
consumer spending and business activity. Platforms like India’s
Unied Payments Interface (UPI), which has been noted as
saving the Indian economy approximately INR 5.5 lakh crore
(NZD $10.45 billion) since its inception3 and real-time payment
systems are becoming staples in major markets worldwide.
3 India’s Unied Payment Interface’s impact on the nancial landscape | World Economic Forum
4 World Bank Digital Progress and Trends Report 2023
5 https://cfo.economictimes.indiatimes.com/news/economy/upi-digital-payments-over-16-5-billion-transactions-worth-23-49-lakh-crore-processed-in-oct-24/115887869
Real-time digital payment systems are now available in almost
every major market around the world. Real-time payments have
proven to have a positive impact on GDP and nancial inclusion.
It has been estimated that by 2028, 167.2 million people
previously excluded from the nancial system could have bank
accounts.4 As Aotearoa transitions to the next generation
of paymentsit stands to gain immensely by learning from
other jurisdictions how to move quickly and yet stay safe. For
example, Brazil’s PIX real-time payments system keeps things
simple and allows payments using phone numbers and email
addresses. The Central Bank of Brazil made participation of PIX
compulsory for the major banks and free for consumers. This
has had a transformative eect on Brazil’s economy. In 2016,
only 35% of those living in poverty had bank accounts, but that
gure is now closer to 90%, or more than 160 million Brazilians.
India has also beneted economically through the
introduction of UPI. Developed by the National Payments
Corporation of India, in October 2024, UPI processed 16.58
billion transactions (a 45% year-on-year increase). More
recently, January 2025 set a new record with nearly 17 billion
transactions.5 This has had a notable impact on nancial
inclusion, particularly in terms of access to credit, and has also
fostered innovation.
Digital embedded payments are payment capabilities
seamlessly integrated into a digital platform, app, or service,
allowing customers to complete transactions without being
redirected to a separate checkout page or external provider.
They make the payment process frictionless by keeping the
customer within the same user experience—for example,
paying directly in a rideshare app, an online marketplace, or
a subscription platform—while ensuring speed, convenience,
and security. By streamlining the checkout process, they
Digital
payments
platforms
underpinning
economies