3
Executive Summary
The number of HNW investors will grow
at a healthy pace over the coming years Deposits will continue to dominate the
retail savings and investments market
HNW investors have the highest offshore
investments compared to other investor classes
The affluent population (including HNW and mass affluent individuals) accounted for nearly 5% of the total adult population in the Asia-Pacific region in 2021e. Despite a
lower share compared to other regions, the segment held 86.8% of the region’s total onshore liquid assets, with mass affluents alone holding more than half. The affluent
segment in the region remained resilient amid the COVID-19 pandemic, growing by 5.3% in 2021e.
The affluent population are more risk-tolerant and invest a significant proportion of their investments in risky assets such as equities compared to emerging affluent and mass
market individuals, who are generally just expanding out of retail deposits.
Asia-Pacific’s retail savings and investments market reached a value of $48.6 trillion in 2021e after recording a compound annual growth rate (CAGR) of 8.6% over 2016–21.
GlobalData forecasts this positive performance to continue with a CAGR of 7.3% over 2022f–26f, with growth predominantly driven by equities and mutual fund holdings.
Asia-Pacific’s affluent segment accounted for
around 5% of the total adult population in
2021e. The segment has almost doubled in
size over the past decade, increasing from
81.6 million people in 2011 to 143.4 million in
2021e. Between 2016 and 2021, liquid wealth
held by affluent investors recorded a CAGR of
8.3%, reflecting the positive performance of
asset classes such as deposits and equities.
Over 2022f–26f, this wealth is expected to
record a CAGR of 7.3%.
Offshore investments remain a core part of the
asset allocation strategy for Asia-Pacific HNW
individuals, with more than 40% of HNW
wealth held outside the country in 2021. An
increased need for diversification due to rising
market volatility and rising local taxes are the
leading drivers for offshore investments. Mass
affluent investors in the region have significant
offshore investments compared to emerging
affluent and mass market investors. An
expectation of better returns as well as access
to better investment opportunities are key
factors encouraging offshore investment.
Retail investors in Asia-Pacific allocate 69.2% of
their liquid assets to deposits. During the crisis,
investors preferred to hold the majority of their
wealth in safe-haven assets such as deposits in
order to avoid significant losses from
investments in riskier asset classes. Equities
remain in second place, accounting for 19.5% of
retail savings and investments in 2021e. This
trend is anticipated to continue. After a stellar
performance in 2020, registering year-on-year
growth of 29.8%, overall retail equity holdings’
growth is expected to slow down over 2022f–
26f.
Asia-Pacific Wealth Management: Market Sizing and Opportunities to 2026