Golf Practice Facility Enhancement Golf Simulation Inrange or Trackman Feasibility Study PDF Free Download
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Golf Practice Facility Enhancement Golf Simulation
Inrange or Trackman
Feasibility Study
Executive Summary Report
April 2025
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Contents Page
I. Objective 3
II. Overview 3
III. Why a Golf Simulation Experience at Pelican Sound? 3
IV. Types of Activities 4 - 5
V. Market Analysis 6 -10
VI. General Managers’ Survey 2024 10
VII. Projected Attendance/Usage 11
VIII. Site Planning Analysis 11
IX. Initial Conceptual Drawings/Renderings 12 - 14
X. Probable Cost Estimates 14
XI. Projected Operating Expense 15
XII. Various Benefits 16
XIII. References 16
XIV. Feedback 16
XV. Appendix 17
XVI. Summary 18
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III. Why a Golf Simulation Experience at Pelican Sound?
Pelican Sound presents an opportunity to innovate and elevate the golf practice experience for
members and guests. By integrating cutting-edge technology such as the Inrange or Trackman
systems, Pelican Sound can differentiate itself in the market, attract a broader demographic, and
enhance overall member satisfaction. Moreover, a golf simulation experience aligns with the growing
trend of incorporating technology into traditional recreational activities, ensuring Pelican Sound
remains competitive and relevant in the evolving golf industry landscape.
II. Overview
This report outlines the findings of a comprehensive feasibility study conducted to evaluate the
integration of a golf simulation experience at Pelican Sound. The study encompasses market analysis,
industry survey, projected attendance, site planning analysis, cost estimates, operational expenses,
and various tradeoffs associated with the proposed enhancement.
I. Objective
This feasibility study is one of several which are being conducted as part of a Pelican Sound Master
Plan update taking place in 2024 and 2025. This specific study is to assess and review the options for
an indoor or outdoor golf simulation system for Pelican Sound.
The objective of this feasibility study is to assess the viability and potential benefits of enhancing the
golf practice facility at Pelican Sound with a state-of-the-art golf simulation experience, utilizing either
the Inrange or Trackman systems.
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1. Simulated Rounds at Prestigious Golf Courses:
Players can virtually play rounds of golf at famous and iconic golf courses from around the world. This
allows them to experience the challenges and intricacies of renowned courses without leaving the practice
facility.
2. Practice Modes:
Various practice modes can be included to help players refine specific aspects of their game with our
Professional Golf Staff, such as driving, approach shots, chipping, and putting. These modes often include
feedback and analysis tools to help players track their progress and identify areas for improvement.
3. Skills Challenges:
Skill-based challenges can add an element of competition and fun to the experience. These challenges may
involve hitting targets at different distances, navigating obstacles on the virtual course, or completing
specific tasks within a set time limit.
4. Long Drive Contests:
Players can compete in long drive contests to see who can hit the ball the farthest. These contests can be
held on virtual driving ranges with realistic distance measurements and leaderboards to track players'
performances.
5. Closest to the Pin Competitions:
Closest to the pin competitions test players' accuracy and precision. Players attempt to hit shots that land
closest to a designated target on the virtual green. These competitions can be set up with different pin
placements and varying levels of difficulty.
6. Virtual Tournaments:
Virtual tournaments allow players to compete against each other in a simulated tournament setting.
Players can compete individually or as teams, with scoring systems based on stroke play, match play, or
other formats. Tournaments can be organized for different skill levels and offer opportunities for friendly
competition and camaraderie.
7. Mini-Games and Challenges:
IV. Types of Activities
The proposed golf simulation experience offers a diverse range of activities to cater to various skill
levels and preferences. From simulated rounds at prestigious golf courses worldwide to skill-building
exercises and competitive challenges, the platform provides engaging opportunities for players to
improve their game, socialize, and enjoy immersive golfing experiences regardless of time constraints.
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Various mini-games and challenges can be incorporated to keep the experience engaging and entertaining.
These may include putting challenges, bunker shots, chip and run contests, and other creative games
designed to test different aspects of players' skills.
8. Multiplayer Modes - Men’s and Ladies Leagues:
Multiplayer modes allow players to create Men’s and Ladies Leagues. You can compete against each other
in real-time or take turns playing rounds or challenges. This adds a social dimension to the experience,
allowing friends, family members, or fellow club members to interact and enjoy friendly competition
together.
9. Teaching Ability:
Services such as custom club fitting, swing analysis, shaft optimization, putter simulations and fittings,
etc. can be provided through the technology associated with the instructional aspects of the golf
simulators.
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V. Market Analysis
Here is a market analysis from Golf Life Navigator that indicates a strong demand for innovative golf
experiences among the golf industry. The most important among buyers is the practice facility at an
average of 87%. With the increasing popularity of golf simulations worldwide, Pelican Sound has the
opportunity to capitalize on this trend and position itself as a preferred premier bundled community
seeking cutting-edge amenities and unparalleled lifestyle offerings. Also included is the market research
of the industry and many publications on the increased demand for this type of amenity. The Market
Analysis included visits by the Strategic Planning Committee to other Clubs in southwest Florida that have
added these amenities. Examples include Shadow Wood, Bonita Bay and Pelican Marsh.
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Examples: Shadow Wood Country Club
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Examples: Wyndemere Country Club (Coming Soon)
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Examples: Grey Oaks Country Club
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Examples: Bonita Bay
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Practice Facility Enhancements Golf Simulation 2024 Survey Question
Clubs that have added this amenity in South Florida
Bundled Clubs that are looking into adding it
Shadow Wood
Heritage Palms Golf & Country Club
Bonita Bay
Kelly Greens Golf & Country Club
Pelican Marsh
Stonebridge Country Club
Grey Oaks
Lexington Country Club
Wyndemere Country Club
Stoneybrook Golf Club
Kensington
Cypress Woods Golf & Country Club
Moorings Golf & Country Club
Quail West
Bundled Clubs that are adding 2024 - 2025
Boca West
Hideaway Beach Club
Bears Lakes Country Club
Glen Eagles Golf and Country Club
Largo Mar Country Club
Johns Island Club
Grande Vista Golf Club
Assumptions
Golf Simulation Usage
Usage for the Year
Total Units Entire Community
1299
Average People Available Based off of Units
2598
Average Golf Rounds Per Day in Season
370
66600
Average Golf Rounds Per Day Out of Season
70
12600
Range
Estimated Capture Ratio in Season per day 5%
130
23400
Range
Estimated Capture Ratio in Season per day 4%
104
18720
Range
Estimated Capture Ratio in Season per day 3%
78
14040
Range
Estimated Capture Ratio in Season per day 2%
52
9360
Range
Estimated Capture Ratio Out of Season per day 1%
26
4680
VI. General Managers’ Survey 2024
Feedback obtained from the General Managers group that reinforces the positive reception towards
introducing a golf simulation experience at Pelican Sound. The majority of respondents expressed
enthusiasm for the proposed enhancement citing its potential to enhance member engagement,
attract new demographics, and generate member satisfaction.
VII. Projected Attendance/Usage
Based on comprehensive assumptions, the introduction of a golf simulation experience is expected
to drive increased attendance and usage of the practice facility at Pelican Sound and may assist in
providing access to golf off the course. Anticipated utilization rates indicate a favorable usage, with
sustained interest from both current owners and new buyers drawn to the enhanced amenities.
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VIII. Site Planning Analysis
We want the new amenity to blend in with our existing facilities and activities. A potential general
location for an outdoor golf simulation is shown below, on the north side of the driving range, also close
to Food and Beverage opportunities. A inside version could be located in the idea that is called the
Activities and Lifestyle Building. If the project moves forward, the aesthetics, functionality and logistics
of a final location will be carefully considered.
This site planning analysis evaluates the requirements and logistical considerations associated with
integrating the golf simulation experience within the existing infrastructure of Pelican Sound. Strategic
placement and optimal utilization of available space ensure seamless integration while preserving the
aesthetic appeal and functionality of the facility including Food and Beverage opportunities.
IX. Initial Conceptual Drawings/Renderings
These drawings and renderings provide a visual representation of the proposed enhancements, offering a
the innovative features, interactive elements, and immersive environments that define the golf simulation
experience, reinforcing its potential to transform the recreational and social landscape of the Club. To ensure
would be to extend the driving range another 90 feet
where we currently do not have mats.
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*This is ballpark cost; actual cost will be determined at a later date*
* If the indoor option is chosen, it may be beneficial to use a building like the Activities and
Lifestyle Center idea, as this could reduce costs by utilizing an all-in-one facility
Practice Facility Enhancements
Estimated Probable Cost
Items Outdoor InRange
Structures, TV's and Site Work $650,000.00
Utilities/Internet Requirements $50,000.00
InRange/ Trackman Golf $240,000.00
Permitting $10,000.00
FFE $50,000.00
Contingency $50,000.00
$1,050,000.00
Estimated Probable Cost
Items Indoor Trackman
Building 1,500 sq ft @ $415/sf 622,500.00$
Utilities, Site Work and Landscape 285,000.00$
Design/Permitting 320,000.00$
FFE and Technology InRange/Trackman 750,000.00$
Contingency 122,750.00$
2,100,250.00$
X. Probable Cost Estimates
Probable cost estimates outline the financial cost of implementing the golf simulation experience at
Pelican Sound. This provides options for an Outdoor or Indoor Golf Enhancement. These estimates
encompass various factors such as equipment procurement, installation, infrastructure upgrades, and
ancillary expenses, providing an overview of the investment required to realize the proposed
enhancement. Please note that the estimated cost represents a best-case scenario. The actual
cost will be determined once the club proceeds with permitting and construction documents.
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Golf Practice Facility Enhancement Estimated Cost Per Year
Estimate Per Year
Items
Utilities
$ 8,395
Internet/Subscription
$ 7,300
Wages
$ 22,813
Maintenance
$ 6,570
Per Year
$ 45,078
Per Door
$ 34.70
10 Year Outlook on Operating Cost
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
$45,078 $46,430.34 $47,823.25 $49,257.95 $50,735.69 $52,257.76 $53,825.49 $55,440.25 $57,103.46 $58,816.57
Cost per Door Cost per Door Cost per Door
Cost per Door
Cost per Door Cost per Door Cost per Door Cost per Door Cost per Door Cost per Door
$34.70 $35.74 $36.82 $37.92 $39.06 $40.23 $41.44 $42.68 $43.96 $45.28
XI. Projected Operating Expense
Projected operating expenses associated with the ongoing maintenance and management of the golf
simulation experience provide clarity on the financial implications beyond the initial investment. These
projections account for staffing, utilities, maintenance, and other recurring costs, ensuring
sustainability of this enhanced amenity.
XII. Various Benefits
By weighing factors such as cost, functionality and member preferences, we can make informed
decisions that maximize value and align with the strategic objectives of Pelican Sound.
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Here are some potential benefits with different approaches to implementing this feature:
Cost:
Benefit: A golf simulation can attract new owners and keep existing owners happy.
Functionality:
Benefit: A high-quality golf simulation system with realistic graphics and accurate ball tracking can enhance
overall experience for members, making it more attractive and engaging.
Member Preferences:
Benefit: Offering a golf simulation aligns with the preferences of members who enjoy golfing but may not
always have the time or opportunity to play in a traditional course experience.
Integration with Existing Amenities:
Benefit: Integrating the golf simulation seamlessly with other amenities can enhance the overall value
proposition for members and encourage greater utilization.
Member Experience:
Benefit: The potential to enhance the social aspect of the club. By organizing events and activities, members
will have more opportunities to interact and build camaraderie. This not only promotes a sense of belonging
and community within the club but also encourages socialization among members. Additionally, by offering
food and beverage options during regular play and events, there is potential to generate extra revenue for the
club's Food and Beverage.
Teaching and Learning:
Benefit: Services such as custom club fitting, swing analysis, shaft optimization, putter simulations and
fittings, etc., can be provided through the technology associated with the instructional aspects of the golf
simulators.
XIII. References
A compilation of references and sources consulted during the course of the feasibility study is in the
appendix. These references encompass industry reports, market analyses, technical specifications,
and initial proposals.
XIV. Feedback
Feedback is of utmost importance, especially considering that discussions regarding the addition of
a golf simulation experience have already taken place with the Golf Committee and the Strategic
Planning Committee. There has been notable interest from these parties, indicating that now is the
opportune moment to evaluate this proposition with a broader audience.
Opportunities for feedback from our Owners input are strongly encouraged to ensure that the
proposed enhancement aligns with the needs, preferences, and expectations of Pelican Sound
members and guests. As we start the process of our Master Planning, the continuous engagement will
ensure the strategies foster a sense of ownership and investment in the success of the potential
project.
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This executive summary provides a comprehensive overview of the findings and recommendations
outlined in the feasibility study, demonstrating the potential value and impact of enhancing the golf
practice facility at Pelican Sound with a cutting-edge golf simulation experience
Examples of recent publications:
(1) Golf Simulator Market 2024-2032 Report Size, Industry Share, Growth Drivers and Trends
Analysis | LinkedIn
(2) Golf Industry Trends: What to Expect in 2024 | Lightspeed
(3) Swinging into 2024: Unveiling the Latest Golf Simulator Trends — Simply Golf Simulators
(4) Simulated Golf Is Experiencing Real Growth, In Homes And Beyond (forbes.com)
(5) Golf Simulators Market Size, Share and Growth Analysis 2024-2030
(verifiedmarketreports.com)
(6) The Golf Simulator Comes of Age - McMahon Group
(7) United States Golf Simulators Market Size, Share and Forecast to 2030 (straitsresearch.com)
(8) Trackman Golf Simulator - Premier Indoor Golf Experience 2023
(9) News (inrangegolf.com)
(10) Club Management - Swinging into the Future (club-mgmt.com)
XV. Appendix
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Capital Investment Proposal: Golf Practice Facility Enhancement with Golf Simulation (Inrange or Trackman)
1. Project Objective & Description
The proposed enhancement involves the enhancement of the existing golf practice facility with the installation of a
state-of-the-art golf simulation system and covered hitting bays, such as Inrange or Trackman. The aim of this
upgrade is to provide members with advanced practice, social fun, and analytical tools that simulate real-course
conditions, thereby improving their overall community experience including golf. The reason behind this
enhancement is to offer a cutting-edge amenity that aligns with modern trends in golf practice facilities and to cater
to members’ experiences.
2. Scope
The project entails the installation of at least 3 golf simulators within the practice facility, potentially within a
covered space or enclosed. The system will include features such as real-time shot tracking, virtual course play,
target shots, swing analysis, social league play and interactive practice modes. The facility will be designed to
accommodate up to 130 users on a given day. The location will be integrated into the existing driving range area,
leveraging the current infrastructure.
3. Strategic Value to the Club
This enhancement aligns with the club’s strategic objective to enhance member satisfaction by introducing
innovative technology to promote the sport of golf. By investing in this technology, the club leverages its existing
strength in providing top-tier golfing amenities and captures an opportunity to be at the forefront of golf innovation,
which can also serve as a draw for prospective members.
4. Competitive Comparison
The installation of a golf simulation system will significantly improve the club’s competitive position compared to
other clubs in the area. While many clubs offer traditional practice facilities, few provide high-tech simulation
options. This enhancement will distinguish the club by offering an amenity that appeals to both serious golfers
looking to refine their skills and casual players interested in more of an interactive practice and social experience.
The use of industry-leading technology like Trackman or Inrange further enhances the club’s reputation for having
top-tier amenities.
5. Membership Impact
It is estimated that approximately 5% per day, or around 3,900 individuals, will use the golf simulation system in a
month. Usage is expected to be high, especially during peak golf seasons. The project also addresses feedback from
recent membership satisfaction surveys that indicated a desire for more advanced golf practice facilities.
6. Estimated Project Cost
The recommended budget for this enhancement is $1,050,000 for the outdoor system or $2,100,250 for the indoor
system. This estimate includes the purchase and installation of the golf simulation systems, facility modifications,
and contingency fund. The budget is based on probable costs and similar installations at comparable clubs. .
Please note that the estimated cost represents a best-case scenario. The actual cost will be determined once
the club proceeds with permitting and construction documents.
7. Ongoing Operating Cost
The estimated annual operating cost for the golf simulation facility is $45,078. This covers maintenance, software
licensing, electricity, insurance, and staffing for user support. The cost impact on the annual assessment is an
estimated increase of $34.70 per member / per door.
XVI. Summary
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Fitness Enhancement Expansion 2.0
Feasibility Study
Updated Executive Summary Report
April 2025
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Contents Page
I. Objective 3
II. Overview 3
III. Why a Fitness Center Expansion at Pelican Sound 3-4
IV. Types of Fitness Activities 4
V. Market Analysis 4-5
VI. Community/General Managers’ Feedback 5
VII. Projected Attendance/Usage 6
VIII. Initial Conceptual Drawings/Renderings 6-10
IX. Probable Cost Estimates 11-15
X. Projected Operating Expense 15
XI. Benefits 15
XII. Summary 16
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I. Objective
This feasibility study is one of several which are being conducted as part of a Pelican Sound Master Plan
update taking place in 2024 and 2025. This specific study is to assess an update on cost estimates with
regards to the fitness enhancements to include the entire Fitness and Wellness building at the River Club
complex. Currently updated by Club Consultants and GM/COO – 2025. Please note that the only way this
project will work is if you create a new building to accommodate all the amenities and activities, we
currently use the spaces for, such as cards, games, meetings, sound learning sessions, library, quilting,
and all other multi-use activities.
II. Overview
The study examined the possibility of expanding the entire fitness center. This project has been included
in our 5-year capital plan for many years. These updated costs will be reviewed during the master
planning of Pelican Sound's future. This project includes dedicated Spinning Room, Physical Therapy
Room, Wellness-Aqua Room, Pilates Space and Fitness Studio.
III. Why the Fitness Center Enhancements Expansion at Pelican Sound
•Supports our vision
•Enhances our overall offering of fitness experiences
•To address all demographics of users
Pelican Sound Healthy and Active Lifestyle
Staying physically active is a mainstay for developing and maintaining a healthy lifestyle
The Fitness Center and its programs continue to be in demand among Pelican Sound
members.
Pelican Sound members are encouraged to participate in fitness activities such as strength
training, yoga, aerobics, racquet sports, biking, swimming, and walking.
An enhanced Fitness Center will support our vision for a healthy lifestyle at Pelican Sound.
Currently updated by Club Consultants and GM/COO
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Benefits of Fitness Activities
Regular fitness activities provide numerous benefits for both physical and mental health. Physically, exercise
improves cardiovascular health, aids in weight management, increases strength and endurance, and
promotes bone health through weight-bearing activities. It also enhances flexibility and balance, boosting
overall physical function while reducing the risk of injury. Regular exercise strengthens the immune system
and helps prevent chronic diseases such as diabetes, heart disease, and certain cancers.
Mentally, fitness reduces stress and anxiety by lowering stress hormones and releasing endorphins,
improving overall mood, and alleviating symptoms of depression. Additionally, regular physical activity
enhances sleep quality, boosts cognitive function, and increases confidence and self-esteem through the
achievement of personal fitness goals.
Socially, participating in group classes or team sports fosters community and support, providing motivation
and accountability. Long-term, consistent physical activity is associated with increased longevity and a better
quality of life, promoting mobility, independence, and overall well-being as one ages.
In summary, incorporating fitness into daily routines significantly enhances health, happiness, and quality of
life, making it a vital aspect of a well-rounded lifestyle.
Cardiovascular
Exercises
Activities that elevate heart rate and improve endurance, such as running, cycling,
swimming, rowing, and dancing.
Strength
Training
Exercises focused on building muscle strength, including weightlifting, bodyweight
exercises (like push-ups and squats), and resistance band workouts.
Flexibility and
Stretching
Activities aimed at improving flexibility and range of motion, including static and dynamic
stretching, yoga, and Pilates.
Functional
Training
Workouts that enhance everyday movement and strength, utilizing kettlebells, TRX
suspension training, and balance exercises.
High-Intensity
Interval
Training (HIIT)
Short bursts of intense exercise followed by periods of rest or low-intensity activity,
including various formats like Tabata and circuit training.
These categories provide a well-rounded approach to fitness, addressing cardiovascular health, strength,
flexibility, functional ability, and high-intensity performance.
IV. Types of Fitness Activities
There are numerous types of fitness activities that cater to different interests, fitness levels, and goals.
Here are some categories and examples:
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V. Market Analysis
BONITA BAY CLUB
THE COMMONS CLUB AT THE BROOKS
WYNDEMERE COUNTRY CLUB
V. Market Analysis
Market research of the industry and many publicaons note the opportunity to stay t and healthy as one of the most
important factors among new (and current) homeowners. Feedback from other local clubs indicate a strong demand
for innovave Fitness acvies. Our Market Analysis included visits by the Strategic Planning Commiee to other Clubs
in southwest Florida that have added these amenies. We toured tness facilies at Bonita Bay Club, The Commons
and Wyndemere Golf & Country Club. Other Bundled Clubs have been reviewed as well.
With a larger Fitness facility, Pelican Sound has the opportunity to capitalize on this trend, connuing to posion the
club as a preferred premier bundled community with cung-edge amenies and unparalleled lifestyle oerings.
VI. General Managers’ Feedback
Fitness Centers in other comparable clubs are crucial for maintaining a compeve advantage,
accommodang growing needs, and responding to market demand. A larger facility can enhance member
experience by reducing overcrowding and oering diverse wellness programs, which aract a broader
demographic. Increased capacity allows for addional revenue streams through personal training, wellness
opportunies, and other items focused on health and wellbeing.
Moreover, a well-designed space dedicated to wellness improves brand percepon and showcases our
commitment to quality service. Hosng events and specialized classes focused on wellness can further engage
the community and elevate visibility.
Addionally, an expansion enables the integraon of innovave tness technologies and equipment tailored
for wellness, boosng operaonal eciency and enhancing training opons. Overall, invesng in expansion
aligns with our long-term objecves and posion in the evolving tness landscape, ensuring sustainability and
success in a compeve market while priorizing the health and wellness of our members.
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IV. Projected Attendance/Usage
*Based on best available assumptions
What exercises can be performed on the first floor?
•Dedicated Spin Room for Classes & Bike access throughout the day
•TRX exercises including: * modified push-ups * modified pull-ups
•Boxing heavy bag drills: * rabbit jab drills
•T-Bar Station: * T-Bar rows * Core swings * Single arm presses
•Band Exercises: * Stand and pull * Golf Chops (multi-direction)
•* Shoulder raises and more
•Step Station: * Step-ups * Lunges
•Rebounder: * Abdominal Ball toss and catch
•Bikes: * Bike sprints * Spin Classes
•Steps: * Side-step hop overs * Step ups
•Kettle Bells: * Kettle bell swings * Farmers walk
•Med Ball: * Ball Slams * Side turns * 2-person handoffs
•Rowers: * Timed rowing sprints
•Bosu Ball: * Ab crunches * Balance drills
•Sled: * Sled pushes with zero or additional weight
•Rope: * Rope drills
•Plus: a multitude of additional exercises using dumbbells, mats, bands and other
accessories.
•Pilates Private Classes: Pilates Reformer Room
•Stretch Cage : Stretching
•Spin Room : Classes and all day access
VII. Projected Attendance / Usage
ASSUMPTIONS Fitness Expansion
Total Units Served – Entire Community 1299
Average people available per pool based on number of Units 2598
Estimated capture ratio in season per day 15% 375
Estimated capture ratio off season per day 2% 50
*Based on best available assumptions
VIII. Initial Conceptual Drawings / Renderings – River Club Fitness Center
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First Floor Fitness Center
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What exercises can be performed on the second floor?
•All the existing equipment will be available upstairs:
•All strength training machines for full body resistance work
•Leg Press, Rotary Torso, Shoulder Lateral, Chest Press, Lat Pulldown,
•Rear delt/pec dec combo, Abductor/adductor combo, Leg curl
•Leg extensión, Abdominal
•A rack of dumb bells: along with benches for all DB work
•All cardio: treadmills, ellipticals, stair climber, bikes and rowers, seated ellipticals
•2 Bravo cable pulley stations: for a multitude of various exercises
•Dedicated Stretch table and cage: Stretching area
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Second Floor Fitness Center
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EnviroStruct Construction Cost: $ 1,090,667.55
.
IX. Probable Capital Cost
Fitness Center Expansion - $1,278.274.79
Additional Permitting and Permitting Documents $55,000.
Total Probable Cost: $1,333,274.79. Need construction documents to properly estimate cost.
.
??
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Fitness Equipment “FITREV” Cost: $ 187,607.24
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As equipment evolves, changes will be made with fitness trends.
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Annual Operating Cost
The estimated operating costs for the larger Fitness Center are minimal and will not significantly affect the overall
operating budget.
The Annual Replacement Reserve Capital Funding Cost
The additional fitness assets will be included in our annual reserve study, with each asset evaluated based on its
estimated lifespan. The replacement cost items over 10-year period are expected to be estimated on current
$187,607.24 plus inflation.
An enhanced fitness center with more classes offers numerous benefits for both members and the organization
itself. Here are some of the advantages:
oIncreased Participation: A larger facility with more offerings can attract a broader range of
members, leading to higher enrollment and revenue.
oDiverse Revenue Streams: More classes and facilities allow for various pricing options, such as
class packages, personal training, and special workshops, boosting revenue.
oMember Satisfaction: Offering diverse classes increases member satisfaction and loyalty, leading
to improved retention rates.
oEnhanced Brand Image: A larger facility with extensive offerings can enhance the brand's
reputation, making it a go-to destination for fitness in the community.
oCommunity Engagement: Larger centers can engage more in community wellness initiatives,
partnerships, and events, further elevating their brand's visibility and reputation.
oInvestment in Technology: Opportunities to incorporate modern technology (like app
integrations, virtual classes, or fitness tracking) can enhance member experience and streamline
operations.
oAdaptability: Having more space and classes allows the fitness center to adapt to trends and
member preferences more easily, ensuring the facility remains relevant in a competitive market.
In summary, a larger fitness center with more classes can significantly enhance the experience for members
while providing substantial benefits for the organization itself, leading to a thriving fitness community.
X.Projected Operating Expense – River Club Fitness Center
XI.Benefits
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VI. Summary
Capital Enhancement Proposal: Fitness Center Expansion
1. Project Objective & Description
The study examined the possibility of expanding the entire fitness center. A portion of this project has been included
in our 5-year capital plan for many years. These updated costs will be reviewed during the master
planning of Pelican Sound's future. This project includes a dedicated Spinning Room, Physical Therapy
Room, Wellness-Aqua Massage Room and Fitness Studio.
2. Scope
The proposed expansion of the fitness center will involve utilizing the footprint of the first floor of the building and converting
the second-floor meeting rooms to provide additional space for exercise.
3. Strategic Value to the Club
A larger fitness center will support our vision for a healthy lifestyle at Pelican Sound by not only providing state-of-the-art
facilities and a diverse array of fitness programs, but also by fostering a vibrant community that encourages a healthy lifestyle.
By creating an inclusive environment where individuals of all ages and fitness levels feel empowered to pursue their health goals
together, we can cultivate a culture of wellness that positively impacts not only our physical health but our mental and emotional
well-being as well. Together, these enhancements will enable us to inspire a lasting commitment to fitness and healthy living in
the Pelican Sound community.
4. Competitive Comparison
A larger Fitness Center will align Pelican Sound fitness offerings with those of nearby clubs that have similar facilities. The club
will differentiate itself in the competitive landscape, offering unique values that appeal to both current and prospective
members. This investment positions Pelican Sound as a leader in providing comprehensive wellness amenities, which is
increasingly important in attracting new home buyers.
5. Membership Impact
A larger fitness center with expanded offerings can greatly enhance member experience and benefit the club. Increased
memberships result from attracting a diverse range of individuals, contributing to higher enrollment and revenue. The facility
can capitalize on diverse revenue streams through various pricing options, like class packages and personal training. Offering a
wider array of classes improves member satisfaction and retention rates while elevating the brand's image within the
community. Investment in modern technology, such as app integrations and virtual classes, can enhance operations and
member experiences. Lastly, with more space and classes, the fitness center can adapt to emerging trends and preferences,
ensuring ongoing relevance in a competitive market. Overall, this creates a thriving fitness and wellness community.
6. Estimated Project Cost
The recommended budget for the expansion of the fitness center is $1,333,274.79. This estimate is based on probable cost
estimates and includes a 10% contingency. Need construction documents to properly estimate cost.
7. Ongoing Operating Cost
The estimated operating costs for the larger Fitness Center are minimal and will not significantly affect the overall operating
budget.
XII. Summary
Fitness Enhancements
Expansion 2.0 Update
Pelican Sound 2025
Agenda
LOCATION RENDERINGS TYPES OF
ACTIVITIES COST SUMMARY
As the fitness program and its popularity
grows, we find more members taking
advantage of our Fitness Center.
To accommodate everyone and in keeping
the Fitness and Wellness Center a
comfortable, spacious environment, we’re
looking at some possible expansion.
Please note that the only way this project will work is if we create a new building to accommodate all the
amenities and activities, we currently use the spaces for, such as cards, games, meetings, sound learning
sessions, library, quilting, and all other multi-use activities.
tly use the spaces for, such as cards, games, meetings, sound learning sessions, library, quilting, and all other
multi-use activities.
New Exhibit 1
Location
Integrate Fitness
and Wellness
within the First
and Second Floor
Second Floor
Convert all
Rooms into
Fitness and
Wellness Rooms
Please note that the only way this project will work is
if we create a new building to accommodate all the
amenities and activities, we currently use the spaces
for, such as cards, games, meetings, sound learning
sessions, library, quilting, and all other multi-use
activities.
What
exercises can
be performed
on the first
floor?
•Dedicated Spin Room for Classes
& Bike access throughout the day
•TRX exercises including: *
modified push-ups * modified
pull-ups
•Boxing heavy bag drills: * rabbit
jab drills
•T-Bar Station: * T-Bar rows * Core
swings * Single arm presses
•Band Exercises: * Stand and pull *
Golf Chops (multi-direction)
•* Shoulder raises and more
•Step Station: * Step-ups * Lunges
•Rebounder: * Abdominal Ball toss
and catch
•Bikes: * Bike sprints * Spin Classes
•Steps: * Side-step hop overs *
Step ups
•Kettle Bells: * Kettle bell swings *
Farmers walk
•Med Ball: * Ball Slams * Side turns * 2-
person handoffs
•Rowers: * Timed rowing sprints
•Bosu Ball: * Ab crunches * Balance
drills
•Sled: * Sled pushes with zero or
additional weight
•Rope: * Rope drills
•Plus: a multitude of additional exercises
using dumbbells, mats, bands and other
accessories.
•Pilates Private Classes: Pilates Reformer
Room
•Stretch Cage : Stretching
•Spin Room : Classes and all day access
Other Clubs in the area that
have put in these type of
Functional Equipment
systems.
•Kensington Golf and Country Club
•West Bay
•Bonita Bay
•Wyndemere Country Club
•Grey Oaks Country Club
•Collier’s Reserve
•Renaissance Center Club at Palmira
•The Commons Club at the Brooks
•Waterford Golf & Country Club
•Kalea Bay Club
•The Commons
Second Floor
Convert all
Rooms into
Fitness and
Wellness Rooms
Please note that the only way this project will work is
if we create a new building to accommodate all the
amenities and activities, we currently use the spaces
for, such as cards, games, meetings, sound learning
sessions, library, quilting, and all other multi-use
activities.
What
exercises can
be
performed
on the
second floor?
•All the existing equipment will be available upstairs:
•All strength training machines for full body resistance
work
•Leg Press, Rotary Torso, Shoulder Lateral, Chest
Press, Lat Pulldown,
•Rear delt/pec dec combo, Abductor/adductor
combo, Leg curl
•Leg extensión, Abdominal
•A rack of dumb bells: along with benches for all DB work
•All cardio: treadmills, ellipticals, stair climber, bikes and
rowers, seated ellipticals
•2 Bravo cable pulley stations: for a multitude of various
exercises
•Dedicated Stretch table and cage: Stretching area
Second Floor
Cardio, Strength,
Physical Therapy
and Wellness
Aqua Massage
Chairs
What services can continue
in this space?
Physical Therapy
•The upstairs space can also be utilized by our
members who are engaging in our physical
therapy services.
•There would be plenty of room and
accessories for the doctors to utilize with our
members for their rehabilitation purposes.
•This would be particularly helpful during the
peak hours in season.
Probable Cost
Estimate
$XXX,XXXX
At this time, these costs are
considered Probable Costs. This is
the best estimate from the vendor
and a general contractor. This
cost may vary once architectural
drawings are designed.
Question
We have many activities that utilize the rooms
above the Fitness Center. How will we be able
to accommodate the various other uses of this
space currently?
For meeting or other activities, we can utilize
potentially incorporated a new building that can
be utilize for all our activities and lifestyle
amenties.
1
Wellness Amenities within Pelican Sound
Feasibility Study
Executive Summary Report
December 2024
2
Contents Page
I. Objective 3
II. Overview 3
III. Why a Spa Amenity at Pelican Sound? 3
IV. Types of Activities 4
V. Market Analysis 4 -9
VI. General Managers’ Survey 2024 9
VII. Projected Attendance/Usage 9
VIII. Site Planning Analysis 10
IX. Probable Cost Estimates 10
X. Projected Operating Expense 10
XI. Various Benefits 10-12
XII. Summary 13-14
XII. Initial Conceptual Drawings/Renderings 15-17
3
III. Why a Wellness Spa Experience at Pelican Sound?
Spa like amenities would align with Pelican Sound's commitment to providing an unparalleled lifestyle.
It caters to the growing demand for wellness and relaxation services, attracting new owners and
retaining existing ones by offering diverse options.
II. Overview
Pelican Sound is a premier community known for its vast array of amenities and exceptional service.
Adding spa like amenities would enhance the overall member experience by providing a new avenue for
relaxation and wellness. This study encompasses market analysis, industry survey, projected
attendance, cost estimates, operational expenses and various site opportunities for this amenity.
I. Objective
This feasibility study is one of several which are being conducted as part of a Pelican Sound Master Plan
update taking place in 2025. This specific study is to assess and review the options and cost estimates
regarding a Spa Amenity within Pelican Sound.
This study aims to explore the potential for adding spa amenities to Pelican Sound, analyzing its viability,
projected benefits, and overall impact on the community and its members.
4
1. Massage Therapy:
Various massage techniques including Swedish, deep tissue, and hot stone.
2. Facial Treatments:
Skin care services ranging from basic facials to advanced anti-aging treatments.
3. Body Treatments:
Body wraps, scrubs, and other therapeutic treatments.
4. Hydrotherapy:
Saunas, steam rooms, and whirlpools.
IV. Types of Activities
A proposed Spa Amenity would offer a diverse range of activities and leisure opportunities that could
include Massage Therapy, Fascial Treatments, Body Treatments and Hydrotherapy.
V. Market Analysis
• Demographic Analysis: Evaluating the target market within and around Pelican Sound.
• Competitive Analysis: Examining nearby spa facilities and their offerings.
• Trends in Wellness Industry: Understanding current trends and growth potential in the spa and
wellness industry.
• Member Surveys and Feedback: Analyzing member interest and demand for spa amenities.
5
Example: Bonita Bay Club
6
Examples: The Commons Club
7
8
Examples: Wyndemere
9
VI. General Managers’ Survey 2024
Feedback from the General Managers group indicates a strong positive reception towards the
introduction of a spa like experience at Pelican Sound. Most respondents express enthusiasm for this
proposed enhancement, highlighting its potential to boost member engagement, attract new
demographics, and increase overall member satisfaction. However, it is important to carefully
consider the costs associated with both building and maintaining this amenity.
10
VII. Projected Attendance/Usage
Based on comprehensive assumptions, the introduction of a Spa experience is expected to increase
attendance and usage within Pelican Sound. Anticipated utilization rates indicate a moderate usage, with
potential interest from both current owners and new buyers drawn to the enhanced amenities.
ASSUMPTIONS
Spa Amenities
Total Units Served – Entire Community
1299
Average people available per pool based on number of Units
2598
Estimated capture ratio in season per day 2%
52
Estimated capture ratio off season per day 0.5%
13
*Based on best available assumptions
VIII. Site Planning Analysis
We would want a new amenity to blend in with our existing facilities and activities. A general location
could be offered at the Fitness Center or near the Golf Club.
IX. Probable Cost Estimates for a Wellness Spa Complex
The assumptions for what it would cost to build a full wellness spa enhancements is $6.5
million. This estimate includes construction costs, equipment purchase, and installation, as
well as a 15% contingency fund to cover any unforeseen expenses.
The cost is based on cost per square foot based on contractors specializing in luxury spa
facilities and considers similar projects at comparable clubs.
X. Projected Operating Expense for a Wellness Spa Complex
The estimated annual operating cost for an enhanced spa facilities is $150,000-$350,000. The
cost varies based on specific services but this includes maintenance, utilities, staffing, and
supply costs.
The impact on the annual assessment is projected to be approximately $115 - $269 per member
per year.
11
Here are some potential benefits:
A spa complex within a club can enhance the overall experience for members, offering a unique set of
benefits that cater specifically to the lifestyle and expectations of that exclusive community. Here are
some key benefits tailored for a private club setting:
Prestigious Environment:
Luxury Experience: Members can enjoy high-end amenities and treatments in a serene and luxurious
setting, enhancing the overall prestige of the private club.
Privacy: An exclusive spa allows members to relax and rejuvenate in a discreet environment, free from
public crowds.
Tailored Services:
Personalized Treatments: Customized wellness programs, such as bespoke massages and skincare
routines, can cater to individual preferences and health concerns.
Holistic Wellness:
Comprehensive Offerings: Integration of various treatments, including massages, facials, body
therapies, and fitness classes, promoting a holistic approach to wellness and self-care.
Wellness Consultations: Access to nutritionists and wellness coaches who provide personalized health
strategies.
Enhanced Well-Being:
Stress Relief: Spa services can significantly impact mental health, offering members an essential outlet
for stress relief amidst busy lives.
Fitness Integration: Combining spa treatments with fitness facilities encourages a well-rounded
approach to physical health.
XI. Various Benefits
By weighing factors such as cost, functionality and member preferences, you can make
informed decisions that maximize value and align with the strategic objectives of Pelican Sound.
12
Social Opportunities:
Networking Events: Spa complexes can host social events or wellness workshops, fostering
community bonding and networking among members.
Group Sessions: Offerings like yoga, Pilates, or meditation classes create opportunities for members
to connect while focusing on their well-being.
Family-Friendly Amenities:
All-Ages Service: A family-oriented spa can provide treatments suitable for all age groups, encouraging
quality time for families within the club.
Children’s Wellness Programs: Special treatments or classes for children and teens promote healthy
habits from a young age.
Community and Connection:
Camaraderie Building: Regular spa activities can enhance relationships among members, creating a
sense of belonging and community within the club.
Shared Experiences: Group spa days or wellness retreats provide opportunities for members to create
lasting memories together.
Increased Member Satisfaction:
Enhanced Club Value: A spa complex adds significant value to the membership experience, making the
club more attractive to current and prospective members.
Long-Term Health Benefits:
Preventive Care: Regular spa visits can promote preventive health measures, encouraging members to
take proactive steps towards maintaining their health.
Chronic Pain Management: Access to specialized treatments can help members manage chronic
conditions and improve quality of life.
Professional Expertise:
Skilled Staff: Members benefit from access to experienced massage therapists, estheticians, and
wellness experts who provide high-quality care and advice.
Workshops and Education: Regular workshops on wellness topics can empower members with
knowledge to enhance their well-being.
13
Capital Investment Review: Spa Enhancements (Treatment Rooms, Sauna, Steam
Room, Wet Lounges, Hot Tubs, Showers and Lockers)
1. Project Objective & Description
An investment focuses on adding facilities with treatment rooms, a sauna, a steam room, wet
lounges, hot tubs, showers, and locker facilities. The rationale for this investment is to elevate the
club’s wellness offerings and provide spa like experiences for our members. These enhancements
aim to meet the growing demand for wellness amenities, promote relaxation, and support the
club’s commitment to overall member well-being.
2. Scope
The feasibility study was to review the facilities and see what upgrades could be made, like a new
facility building with wellness spa amenities:
•Treatment Rooms: Addition of 4 new treatment rooms for massages, facials, and other
therapies.
•Sauna & Steam Room: Construction of separate sauna and steam room facilities, each
designed to accommodate 6-8 users.
•Wet Lounges: Creation of dedicated wet lounges with heated loungers, contributing to the
relaxation experience.
•Hot Tubs: Installation of 2 hot tubs (one for each gender) within the spa area, accommodating
up to 8 users each.
•Showers & Lockers: Renovation of the shower and locker facilities, including new fixtures,
improved privacy, and increased capacity. The enhancements will be located within the existing
spa footprint, with some minor expansion as needed.
3. Strategic Value to the Club
By addressing current gaps in spa offerings, the ideas support the club’s goals within fitness and
wellness.
4. Competitive Comparison
By adding amenities that provide spa like amenities assist in the amenities we offer.
5. Membership Impact
It is estimated that approximately 35% of the club’s members, or about 350 individuals, would
regularly use the enhanced spa facilities. The spa is expected to see high usage, particularly on
weekends and during peak season.
XII. Summary
By weighing factors such as cost, functionality and member preferences, you can make
informed decisions that maximize value and align with the strategic objectives of Pelican Sound.
14
6. Estimated Project Cost
The estimated cost for a full building with wellness spa enhancements is $6.5 million facility. This
estimate includes construction costs, equipment purchase, and installation, as well as a 15%
contingency fund to cover any unforeseen expenses.
7. Ongoing Operating Cost
The estimated annual operating cost for an enhanced wellness spa facility is $150,000-$350,000.
The cost varies based on specific services, but this includes maintenance, utilities, staffing, and
supply costs. For example, facilities that include specialized treatments may have higher operating
costs.
The impact on the annual assessment would be projected to be approximately $115 - $269 per
member per year.
Conclusion
After conducting the study and consulting with experts, we have determined that
while the initial investment and ongoing operating costs for a full-scale spa
enhancement at Pelican Sound may be substantial, we do not recommend
pursuing the full amenity at this time. However, there is an opportunity to
introduce spa-related services through a more modest investment with minimal
ongoing expenses. Below is a potential plan that outlines this promising
alternative approach.
15
XI. Initial Conceptual Drawings/Renderings
These renderings provide a visual representation of potential enhancements, offering a glimpse into
what could be added into our amenities.
16
17
The proposal presents an innovative technology solution that delivers spa-related services with
minimal maintenance and offers quick, efficient service. This investment would require acquiring
two state-of-the-art massage beds at $40,000, ensuring that operational costs remain low, with
minimal to no expenses throughout the year. This approach not only enhances the overall member
experience but also promotes sustainability and cost-effectiveness.
1
Fitness Enhancement Feasibility Study
Updated Executive Summary Report
December 2024
(Previous Summary originated in October 2021)
1.0
2
Contents Page
I. Objective 3
II. Overview 3
III. Why a Fitness Center Expansion at Pelican Sound 3-4
IV. Types of Fitness Activities 4
V. Market Analysis 4-5
VI. Community/General Mangers’ Survey 5-6
VII. Projected Attendance/Usage 6
VIII. Site Planning Analysis 7-8
IX. Initial Conceptual Drawings/Renderings 8-10
X. Probable Cost Estimates 10-15
XI. Benefits 16-19
3
1. Water Activities for Pelican Sound Members
Benefits of Fitness Activities
Regular fitness activities provide numerous benefits for both physical and mental health. Physically,
exercise improves cardiovascular health, aids in weight management, increases strength and endurance,
and promotes bone health through weight-bearing activities. It also enhances flexibility and balance,
boosting overall physical function while reducing the risk of injury. Regular exercise strengthens the
immune system and helps prevent chronic diseases such as diabetes, heart disease, and certain cancers.
I. Objective
This feasibility study is one of several which are being conducted as part of a Pelican Sound Master Plan
update taking place in 2024 and 2025. This specific study is to assess an update on cost estimates with
regards to the fitness enhancements at River Club complex. Currently updated by Club Consultants and
GM/COO – 2024.
II. Overview
A feasibility study was conducted in 2021 to review this potential project. The study examined the
possibility of expanding the fitness center. This project has been included in our 5-year capital plan for
many years. These updated costs will be reviewed during the master planning of Pelican Sound's future.
III. Why the Fitness Center Enhancements at Pelican Sound
•Supports our vision
•Enhances our overall offering of fitness experiences
•To appease all demographics of users
Pelican Sound Healthy and Active Lifestyle
Staying physically active is a mainstay for developing and maintaining a healthy lifestyle
The Fitness Center and its programs continue to be in demand among Pelican Sound
members.
Pelican Sound members are encouraged to participate in fitness activities such as
strength training, yoga, aerobics, racquet sports, biking, swimming, and walking.
An enhanced fitness center will support our vision for a healthy lifestyle at Pelican Sound.
Currently updated by Club Consultants and GM/COO
4
Mentally, fitness reduces stress and anxiety by lowering stress hormones and releasing endorphins,
improving overall mood, and alleviating symptoms of depression. Additionally, regular physical activity
enhances sleep quality, boosts cognitive function, and increases confidence and self-esteem through the
achievement of personal fitness goals.
Socially, participating in group classes or team sports fosters community and support, providing motivation
and accountability. Long-term, consistent physical activity is associated with increased longevity and a
better quality of life, promoting mobility, independence, and overall well-being as one ages.
In summary, incorporating fitness into daily routines significantly enhances health, happiness, and quality
of life, making it a vital aspect of a well-rounded lifestyle.
Cardiovascular
Exercises
Activities that elevate heart rate and improve endurance, such as running, cycling,
swimming, rowing, and dancing.
Strength
Training
Exercises focused on building muscle strength, including weightlifting, bodyweight
exercises (like push-ups and squats), and resistance band workouts.
Flexibility and
Stretching
Activities aimed at improving flexibility and range of motion, including static and dynamic
stretching, yoga, and Pilates.
Functional
Training
Workouts that enhance everyday movement and strength, utilizing kettlebells, TRX
suspension training, and balance exercises.
High-Intensity
Interval
Training (HIIT)
Short bursts of intense exercise followed by periods of rest or low-intensity activity,
including various formats like Tabata and circuit training.
These categories provide a well-rounded approach to fitness, addressing cardiovascular health, strength,
flexibility, functional ability, and high-intensity performance.
IV. Market Analysis
IV. Types of Fitness Activities
There are numerous types of fitness activities that cater to different interests, fitness levels, and goals.
Here are some categories and examples:
V. Market Analysis
Market research of the industry and many publicaons note the opportunity to stay t and healthy is one
of the most important factors among new (and current) homeowners. Feedback from other local clubs
that indicates a strong demand for innovave Fitness acvies. Our Market Analysis included visits by the
Strategic Planning Commiee to other Clubs in southwest Florida that have added these amenies. We
toured water tness facilies at Bonita Bay Club, The Commons and Wyndemere Golf & Country Club.
With a larger Fitness facility, Pelican Sound has the opportunity to capitalize on this trend, connuing to
posion the club as a preferred premier bundled community with cung-edge amenies and unparalleled
lifestyle oerings.
5
BONITA BAY CLUB
THE COMMONS CLUB AT THE BROOKS
WYNDEMERE COUNTRY CLUB
VI. General Managers’ Feedback
Fitness Centers in other comparable clubs are crucial for maintaining a compeve advantage,
accommodang growing membership, and responding to market demand. A larger facility can enhance
member experience by reducing overcrowding and oering diverse wellness programs, which aract a
broader demographic. Increased capacity allows for addional revenue streams through personal training,
wellness workshops, and retail opportunies focused on health and wellbeing.
Moreover, a well-designed space dedicated to wellness improves brand percepon and showcases our
commitment to quality service. Integrang relaxaon areas, wellness retreats, and holisc health oerings
can signicantly enrich the member experience. Hosng events and specialized classes focused on wellness
can further engage the community and elevate visibility.
Addionally, an expansion enables the integraon of innovave tness technologies and equipment tailored
for wellness, boosng operaonal eciency and enhancing training opons. Overall, invesng in expansion
aligns with our long-term growth objecves and posion in the evolving tness landscape, ensuring
sustainability and success in a compeve market while priorizing the health and wellness of our
members.
6
V. Projected Attendance/Usage
*Based on best available assumptions
VI. Site Planning Analysis
VII. Projected Attendance / Usage
ASSUMPTIONS
Fitness Expansion
Total Units Served – Entire Community
1299
Average people available per pool based on number of Units
2598
Estimated capture Ratio in season per day 10%
260
Estimated capture ratio off season per day 2%
52
*Based on best available assumptions
7
VIII. Site Planning Analysis – River Club Fitness Center
8
VIII. Initial Conceptual Drawings / Renderings – River Club Fitness Center
9
10
IX. Probable Capital Cost
Fitness Center Expansion - $395971.50 with 20% contingency $475165.70
Additional Permitting and Permitting Documents $55,000.
Total Probable Cost: $530165.7
.
??
X. Probable Cost Estimates Breakdown
11
EnviroStruct Construction Cost: $335,451.70.
12
13
Fitness Equipment “FITREV” Cost: $50,519.75.
14
15
As equipment evolves, changes will be made with the fitness trends.
16
Annual Operating Cost
The estimated operating costs for the larger Fitness Center are minimal and will not significantly affect the overall
operating budget.
The Annual Replacement Reserve Capital Funding Cost
The additional fitness assets will be included in our annual reserve study, with each asset evaluated based on
its estimated lifespan. The replacement cost items over 10-year period are expected to be estimated on current
$530,519.70 plus inflation.
An enhanced fitness center with more classes offers numerous benefits for both members and the
organization itself. Here are some of the advantages:
oIncreased Participation: A larger facility with more offerings can attract a broader range of
members, leading to higher enrollment and revenue.
oDiverse Revenue Streams: More classes and facilities allow for various pricing options, such as
class packages, personal training, and special workshops, boosting revenue.
oMember Satisfaction: Offering diverse classes increases member satisfaction and loyalty,
leading to improved retention rates.
oEnhanced Brand Image: A larger facility with extensive offerings can enhance the brand's
reputation, making it a go-to destination for fitness in the community.
oCommunity Engagement: Larger centers can engage more in community wellness initiatives,
partnerships, and events, further elevating their brand's visibility and reputation.
oInvestment in Technology: Opportunities to incorporate modern technology (like app
integrations, virtual classes, or fitness tracking) can enhance member experience and
streamline operations.
oAdaptability: Having more space and classes allows the fitness center to adapt to trends and
member preferences more easily, ensuring the facility remains relevant in a competitive
market.
In summary, a larger fitness center with more classes can significantly enhance the experience for members
while providing substantial benefits for the organization itself, leading to a thriving fitness community.
X.Projected Operating Expense – River Club Fitness Center
XI.Benefits
17
18
Resale Capital Enhancement Proposal: Fitness Center Expansion
1. Project Objective & Description
The proposed enhancements involve the construction of a larger Fitness Center. The reasoning for these enhancements
stems from the growing demand among owners for enhanced fitness and wellness. A larger Fitness Center with more
classes can significantly enhance the experience for members while providing substantial benefits for the organization
itself, leading to a thriving fitness community.
2. Scope
The proposed expansion of the fitness center will involve utilizing the footprint of the first floor of the building and
converting one of the second-floor meeting rooms to provide additional space for exercise and group classes.
3. Strategic Value to the Club
A larger fitness center will support our vision for a healthy lifestyle at Pelican Sound by not only providing state-
of-the-art facilities and a diverse array of fitness programs, but also by fostering a vibrant community that
encourages a healthy lifestyle. By creating an inclusive environment where individuals of all ages and fitness
levels feel empowered to pursue their health goals together, we can cultivate a culture of wellness that
positively impacts not just our physical health but our mental and emotional well-being as well. Together, these
enhancements will enable us to inspire a lasting commitment to fitness and healthy living in the Pelican Sound
community.
4. Competitive Comparison
19
A larger Fitness Center will align Pelican Sound fitness offerings with those of nearby clubs that have similar facilities. The
club will differentiate itself in the competitive landscape, offering unique values that appeal to both current and
prospective members. This investment positions Pelican Sound as a leader in providing comprehensive wellness amenities,
which is increasingly important in attracting new home buyers.
5. Membership Impact
A larger fitness center with expanded offerings can greatly enhance member experience and benefit the club. Increased
memberships result from attracting a diverse range of individuals, contributing to higher enrollment and revenue. The
facility can capitalize on diverse revenue streams through various pricing options, like class packages and personal training.
Offering a wider array of classes improves member satisfaction and retention rates while elevating the brand's image
within the community. Investment in modern technology, such as app integrations and virtual classes, can enhance
operations and member experiences. Lastly, with more space and classes, the fitness center can adapt to emerging trends
and preferences, ensuring ongoing relevance in a competitive market. Overall, this creates a thriving fitness and wellness
community.
6. Estimated Project Cost
The recommended budget for the expansion of the fitness center is $530,165.70. This estimate is based on probable cost
estimates and includes a 20% contingency.
7. Ongoing Operating Cost
The estimated operating costs for the larger Fitness Center are minimal and will not significantly affect the
overall operating budget.
1
Fitness Pool Feasibility Study
Updated Executive Summary Report
August 2024
(Previous Summary originated in October 2021)
2
Contents Page
I. Objective 3
II. Overview 3
III. Why a Fitness Pool at Pelican Sound 3-4
IV. Types of Fitness Pool Activities 4
V. Market Analysis 5
VI. Community/General Mangers’ Survey 6
VII. Projected Attendance/Usage 6
VIII. Site Planning Analysis 7
IX. Initial Conceptual Drawings/Renderings 8-9
X. Probable Cost Estimates 11-18
XI. Probable Cost Estimates Breakdown – Southern Hills Location 11-18
XII. Benefits 20
XIII. Ad Hoc Committee Comments 20
XIV. References 21
3
1. Water Activities for Pelican Sound Members
Swimming is the fourth most popular sports activity in the United States and a good way to get regular
aerobic physical activity.
Just two and a half hours per week of aerobic physical activity can decrease the risk of chronic illnesses.
People can exercise longer in water than on land without increased effort or joint and muscle pain.
I. Objective
This feasibility study is one of several which are being conducted as part of a Pelican Sound Master Plan
update taking place in 2024 and 2025. This specific study is to assess an update on cost estimates with
regards to the fitness pool located in Southern Hills. Currently updated by Club Consultants and
GM/COO – 2024.
II. Overview
A feasibility study was conducted in 2021 with an ad hoc committee to review this potential project. The
study examined potential areas for a fitness pool, and after extensive discussion and review by the Board
of Directors, the decided location was Southern Hills. This project has been on our 5-year capital plan for
many years. The initial projection was to move forward within five years of the 2021 discussion. However,
due to a major hurricane and one of the largest inflation periods in recent history, the project has been
updated with probable costs. These updated costs will be reviewed during the master planning of Pelican
Sound's future.
III. Why a Fitness Pool at Pelican Sound
● Supports our vision
● Enhances our overall offering of water fitness experiences
Pelican Sound Healthy and Active Lifestyle
Staying physically active is a mainstay for developing and maintaining a healthy lifestyle
The Fitness Center and its programs continue to be in demand among Pelican Sound
members.
Pelican Sound members are encouraged to participate in fitness activities such as
strength training, yoga, aerobics, racquet sports, biking, swimming, and walking.
The Community pools provide for recreation as well as water fitness classes for aerobics
and yoga.
Currently updated by Club Consultants and GM/COO
4
2. Benefits of Water Activities for Health and Wellness
Water based exercises offer resistance training through water pressure across the whole body. This offers
additional benefits for balance, coordination and mobility.
The light aerobic capacity of aquarobics can reduce risk of heart disease, an important consideration for
Seniors.
Swimming is an increasingly popular form of exercise among all age groups – including senior citizens.
Because of the low impact, activity is easy on the joints; water aerobics is an effective way for individuals
with osteoporosis or arthritis to exercise. Swimming strengthens the legs, arms and core muscles.
3. Additional Benefits of Water Fitness Activities
Keeps heart rate up; takes some of the impact stress off your body.
Builds endurance, muscle strength and cardiovascular fitness.
Helps maintain healthy weight, heart and lungs.
Tones muscles.
Lap swimming - combines 3 important types of exercise in one: aerobics, stretching and strengthening.
LAP SWIMMING: Life extending, mood-lifting, heart-saving.
AQUATIC CLASSES: Burns calories, relieves stress, decreases anxiety, builds endurance.
WATER WALKING: Burns calories, helps maintain mobility.
WATER KICKBOARDING: Builds endurance.
IV. Types of Fitness Pool Activities
The proposed location offers additional opportunities for more and/or additional activities. This location
provides engaging opportunities for all members to socialize and enjoy immersing themselves in all the
water / fitness experiences that we can offer at Pelican Sound.
5
IV. Market Analysis
LIGHTHOUSE BAY
THE STRAND
PALMIRA GOLF & COUNTRY CLUB
STONEBRIDGE COUNTRY CLUB
WILD BLUE
V. Market Analysis
Market research of the industry and many publicaons note the opportunity to stay t and healthy is one
of the most important factors among new (and current) homeowners. Feedback from other local clubs
that indicates a strong demand for innovave Water Fitness acvies, including tness pools. Our Market
Analysis included visits by the Strategic Planning Commiee to other Clubs in southwest Florida that have
added these amenies. We toured water tness facilies at Lighthouse Bay, The Strand, Palmira Golf &
Country Club and Wild Blue (east on Corkscrew Road).
With a Fitness Pool facility, Pelican Sound has the opportunity to capitalize on this trend, connuing to
posion the club as a preferred premier bundled community with cung-edge amenies and unparalleled
lifestyle oerings.
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V. Projected Attendance/Usage
*Based on best available assumptions
VI. Site Planning Analysis
VI. General Managers’ Survey CIRA Clubs
SWFL Communies with Lap (Fitness) Pools
Vanderbilt – Main pool has two lap lanes
Naples Lakes – Construcon on lap/mul-use pool has completed
Heritage Palms – Mul-use pool has two lap lanes
Lighthouse Bay
Stonebridge Country Club - Mul -use pool has two lap lanes
The Strand
Palmira Golf and Country Club
Wild Blue
Communies considering Lap (Fitness) Pools
Stoneybrook – Resort-style pool with mulple lap lanes
VII. Projected Attendance / Usage
ASSUMPTIONS
Fitness Pool Southern Hills
Total Units Served – Entire Community
1299
Average people available per pool based on number of Units
2598
Estimated capture Ratio in season per day 3%
77.94
Estimated capture ratio off season per day 1%
25.98
*Based on best available assumptions
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VIII. Site Planning Analysis – One Location Chosen – Southern Hills
8
Southern Hills Location/Renderings
VIII. Initial Conceptual Drawings / Renderings – One Location Chosen – Southern Hills
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10
IX. Probable Capital Cost –
Southern Hills Location - $1,327,216.25 with 20% contingency $1,592,659.50.
Additional Permitting and Permitting Documents $55,000
Total Probable Cost: 1,647,659.50
X. Probable Cost Estimates Breakdown – Southern Hills Location -
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Probable Cost (G) General - Southern Hills Location
12
Probable Cost (E) Earthwork - Southern Hills Location
13
Probable Cost (S) Sanitary Sewer - Southern Hills Location
14
Probable Cost (W) Potable Water - Southern Hills Location
15
Probable Cost (D) Storm Drainage - Southern Hills Location
16
Probable Cost (P) Paving - Southern Hills Location
17
Probable Cost (I) Irrigation and Landscaping - Southern Hills Location
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Annual Operating Cost
Based on our other pools, the estimated annual cost will be $120K for Southern Hills, $92 per household.
10 Year Outlook on Operating Cost
The Annual Replacement Reserve Capital Funding Cost
Like the other pools, the fitness pool assets will be included in our annual reserve study, with each asset
evaluated based on its estimated lifespan. The replacement cost items over a 30-year period are expected to be
around $1 million. Some assets have a useful life of 8 years, while others range from 15 to 20 years, and some
up to 30 years. In the first year, the contribution to the Replacement Reserve Capital is anticipated to be
approximately $30 per door
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
$120,000 $123,600.00 $127,308.00 $131,127.24 $135,061.06 $139,112.89 $143,286.28 $147,584.86 $152,012.41 $156,572.78
Cost per Door Cost per Door Cost per Door
Cost per Door
Cost per Door Cost per Door Cost per Door Cost per Door Cost per Door Cost per Door
$92.38 $95.15 $98.00 $100.94 $103.97 $107.09 $110.31 $113.61 $117.02 $120.53
XI. Projected Operating Expense – Southern Hills Location
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Southern Hills Location
●Fully functional fitness pool
●Larger pool, deck size for recreational and neighborhood functionality
●Spa on pool deck
●Grill area and restrooms
The pool gives the Southern Hills/Edgewater 4 neighborhoods proximity to water facilities similar to other
neighborhoods.
Committee Operational Assumptions in 2021
Both pools will be used for individual exercises, group water classes, and recreational activities.
We assume that the participation rate for lap swimming and individual or group water fitness
exercises will be the same for either pool.
Operational guidelines for this location will have to be developed to manage available time
slots for all functionalities.
Given the size and style of the Southern Hills design, it may have broader appeal for the entire
Pelican Sound community beyond the residents of Southern Hills and Edgewater IV.
Ad Hoc Committee Comments
●Health and fitness are key elements in the culture of our community.
●A fitness pool is one additional amenity that will add to our fitness & exercise offerings.
●A fitness pool would solidify our vision of being the best bundled community in Southwest Florida.
XII.Benefits
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XIII References
1. Bartels EM, Lund H, Hagen KB, Dagfinrud H, Christensen R, Danneskiold-Samsøe
B. Aquatic exercise for the treatment of knee and hip osteoarthritis. External Cochrane
Database Syst Rev. 2016;3:CD005523.
2. Berger BG, and Owen DR. Mood alteration with yoga and swimming: aerobic exercise
may not be necessary. External Percept Mot Skills. 1992;75(3 Pt 2):1331-43.
3. Tomas-Carus P, Gusi N, Hakkinen A, Hakkinen K, Leal A, and Ortega-Alonso A. Eight
months of physical training in warm water improves physical and mental health in
women with fibromyalgia: a randomized controlled trial. External J Rehabil Med.
2008;40(4):248-52.
4. Gowans SE and deHueck A. Pool exercise for individuals with fibromyalgia.
External Curr Opin Rheumatol. 2007;19(2):168-73.
5. Hartmann S and Bung P. Physical exercise during pregnancy—physiological
considerations and recommendations. External J Perinat Med. 27(3):204-15.
6. Mactavish JB and Schleien SJ. Re-injecting spontaneity and balance in family life:
parents’ perspectives on recreation in families that include children with
developmental disability. External J Intellect Disabil Res. 2004;48(Pt 2):123-41.
7. Sato D, Kaneda K, Wakabayashi H, and Nomura T. The water exercise improves health-
related quality of life of frail elderly people at day service facility. External Qual Life
Res. 2007;16:1577-85.
8. Rotstein A, Harush M, and Vaisman N. The effect of water exercise program on bone
density of postmenopausal Women. External J Sports Med Phys Fitness.
2008;48(3):352-9.
8/2/2024
XIII. References
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Resale Capital Enhancement Proposal: Fitness/Lap Pool in Southern Hills
1. Project Objective & Description
The proposed enhancement involves the construction of a Fitness/Lap Pool within Southern Hills. The reasoning for this
enhancements stems from the growing demand among owners for enhanced fitness amenities that cater to both
recreational and modest swimmers. The pool will provide a dedicated space for lap swimming, water aerobics, and other
aquatic fitness activities, aligning with the club’s mission to promote health and wellness among its members.
2. Scope
The proposed lap pool will be approximately 85 ft in length with 3 lanes, including a section for water aerobic style classes.
The facility, including the pool deck, will be designed to accommodate 70-100 users at a time. It will be located on Southern
Hills Drive just off the Pelican Sound Blvd. The pool area will also include deck space for lounging, shade umbrellas, grill
area, hot tub and a small storage area for equipment.
3. Strategic Value to the Club
This enhancement aligns with the club’s strategic goal of enhancing member satisfaction by expanding fitness and wellness
amenities. It supports SWOT and the current gap in aquatic fitness offerings and locations of amenties. The lap pool will
help the club attract and retain members who prioritize fitness and active lifestyles, reinforcing the club’s reputation as a
premier bundled community.
4. Competitive Comparison
The addition of a lap pool will align Pelican Sound fitness offerings with those of nearby clubs that have similar facilities.
By providing a dual space for aquatic fitness and lounging, the club will differentiate itself in the competitive landscape,
offering unique value that appeals to both current and prospective members. This investment positions Pelican Sound as
a leader in providing comprehensive wellness amenities, which is increasingly important in attracting new home buyers.
5. Membership Impact
It is estimated that at least 3% of the owners per day, or approximately 2,300 members in a month, will use the lap pool
regularly. This figure includes individuals who currently participate in fitness programs, as well as those who have
expressed interest in swimming and aquatic fitness. The pool will likely be used daily, with peak usage during morning and
evening hours. This project also addresses feedback from recent membership satisfaction surveys, where members
indicated a desire for a lap pool.
6. Estimated Project Cost
The recommended budget for the construction of the lap pool is $1,647,659.50. This estimate is based on probable cost
estimates and includes a 20% contingency.
7. Ongoing Operating Cost
The estimated operating cost for the lap pool is $120,000, covering maintenance, utilities, staffing, insurance and supplies.
This cost is expected to be included in the club’s annual operating budget, estimated to be an increase of $92 per door.
Scope of Work: Master Planning Phase I
Objective:
To conduct the first phase of master planning for Pelican Sound, focusing on feasibility analysis,
conceptual design, and strategic recommendations for the proposed amenity enhancements
and community improvements.
Phase I: Master Planning Scope of Work
1. Project Kickoff & Data Collection
•Conduct stakeholder meetings with master planning panel, board members, and key
personnel.
•Review existing site conditions, property constraints, and community demographics.
•Gather historical and projected usage data for relevant amenities.
•Assess regulatory requirements, zoning, and permitting implications.
2. Site Analysis & Feasibility Studies
•Evaluate land use and spatial feasibility for each proposed enhancement.
•Conduct environmental and infrastructure impact assessments.
•Review engineering requirements for new construction and renovations.
•Identify potential constraints related to stormwater management, utility access, and
environmental conservation.
3. Conceptual Design & Visualization
•Develop preliminary site plans and massing diagrams for each project.
•Provide high-level architectural renderings or conceptual sketches.
•Establish key design principles aligned with Pelican Sound’s community identity.
•Ensure flexibility for phased implementation and future expansions.
4. Cost Estimation & Budgeting Support
•Work with cost estimators to determine preliminary construction costs.
•Identify potential cost-saving measures and value engineering options.
•Provide comparative analysis for alternate design scenarios.
•Develop preliminary financial projections, including operating and maintenance costs.
5. Phased Implementation Strategy
•Prioritize projects based on feasibility, impact, and budget considerations.
•Identify short-term, mid-term, and long-term implementation milestones.
•Develop a strategic roadmap for phased execution.
6. Community Engagement & Feedback Integration
•Conduct surveys or focus groups to gauge community interest and feedback.
•Host presentations and workshops for stakeholders to review conceptual plans.
•Refine plans based on community input and board direction.
7. Final Master Plan Report & Recommendations
•Provide a comprehensive Master Plan Report summarizing findings and
recommendations.
•Include detailed site plans, cost estimates, and feasibility assessments.
•Outline regulatory considerations and permitting pathways.
•Deliver a clear action plan for moving forward with detailed planning and design.
Deliverables:
1. Site Analysis Report – Includes environmental, zoning, and infrastructure assessments.
2. Conceptual Design Package – Preliminary site layouts, sketches, and renderings.
3. Cost & Feasibility Analysis – Budget estimates for each project component.
4. Implementation Roadmap – Timeline for phased execution.
5. Final Master Plan Report – Comprehensive documentation of findings and
recommendations.
Timeline:
•Week 1-4: Data collection, panel meetings, and site analysis.
•Week 5-9: Feasibility studies and preliminary conceptual designs.
•Week 10-13: Cost estimation, budgeting, and phased strategy development.
•Week 14-18: Community engagement, feedback integration, and final reporting.
Next Steps:
Upon approval of the Phase I Master Plan, RG Architects will proceed with Phase II, which
includes detailed architectural design, engineering coordination, and preparation for
construction documentation.
Conclusion:
This Master Planning Phase I will provide Pelican Sound with a comprehensive understanding of
the feasibility, costs, and strategic pathways for implementing the proposed amenity
enhancements. By integrating stakeholder input and data-driven analysis will help create a
visionary yet practical roadmap for the community’s future development.
