Leisure Trends 2024 PDF Free Download
1 / 39/39
100%
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9$
$
2:($;,--,</&8$/0$*$=,>?/-*+,&$,;$#(/01)($2,1)/0>$2)(&30$;,)$4546$':*'$':($!"#$%&'()&*+,&*-$
2,1)/0>$"')*'(8@$7)*=+=($:*0$=,--(='(3$;),>$3,A(&0$,;$-(*3/&8$')*B(-$/&310')@$0,1)=(0C$$D($
E(-/(B($':(@$</--$?-*@$*&$/>?,)'*&'$),-($/&$':($3(B(-,?>(&'$,;$3(0+&*+,&0$&(*)$*&3$;*)F$-*)8($
*&3$0>*--F$*&3$0:,1-3$E($=,&0/3()(3$/&$':($3(B(-,?>(&'$,;$*&@$',1)/0>$0')*'(8@$?),G(='C$
$
• CREATOR UNIVERSE IS EXPANDING
• EDUCATIONAL ITINERARIES
• ELECTRIC ROAD TRIPS
• EMERGENCE OF CONSUMER AI
• FAMILY AND FRIENDS CONNECTION
• GEN ALPHA DESIGN
• GUEST PERSONALIZATION
• HIGH IMPACT CONSERVATION
• IMMERSIVE FOOD EXPERIENCES
• IN SEARCH OF LESSER KNOWN LOCALES
• INCLUSION AND ACCESSIBILITY
• INDIGENOUS TOURISM
• LUXURY TRAVELERS
• MEANINGFUL TRAVEL AND ULTRA-LOCALISED
ITINERARIES
• METAVERSE PREVIEWS
• MORE AUTOMATION
• MORE TIME
• MULTI-GENERATIONAL AND MULTI-ACTIVITY
TRAVEL
• NATURAL DISASTERS TAKE THEIR TOLL
• OUTDOOR ADVENTURE LEAVING THE
SPOTLIGHT
• PERCEPTIONS OF CRIME & SAFETY IN TRAVEL
• POSCASTS ARE PLAYING IN TRAVELERS’ EARS
• RECRUITMENT AND RETENTION
• REVIEWS MATTER
• RISE OF THE THRIFTY TRAVELER
• SHOPPING
• SHOWCASING UNIQUE IDENTITIES
• SILENT SPORTS
• SLOW TOURISM
• SOLO TRAVEL
• SUSTAINABILITY
• THAT’S TRAVELTAINMENT!
• TRANSFORMATIONAL EXPERIENCES
• TRAVELERS WILL VOTE WITH THEIR VALUES
• UNEXPLORED ADVENTURE
• URBAN TRAVEL RETURNS
• WELLNESS
$
LEISURE
TRENDS 2024
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4$
$
$
H/3(,$?),31=+,&$/0$&,$-,&8()$E,1&3$',$I,--@<,,3C$",=/*-$>(3/*$/&J1(&=()0$K,)$?,3=*0'()0F$
E-,88()0F$('=CL$=*&$3(-/B()$(&8*8/&8$*&3$*1':(&+=$B/3(,0$':*'$>*M($3(0+&*+,&0$>,)($
*==(00/E-(C$
• #(00$E*))/()0$',$=)(*'($*&3$3/0')/E1'($=,&'(&'$
• N*0'$*13/(&=($8),<':$/0$?,00/E-($
• %&0'*&'$*13/(&=($(&8*8(>(&'$K-/M/&8F$0*B/&8F$0:*)/&8F$=,>>(&+&8L$
• O,1$3,&P'$&((3$*$:18($E138('F$*&@,&($=*&$E($*&$*)+0'F$@,1$G10'$&((3$*$8,,3$/3(*$
$
Source: MilesPartnership
$
Q'$':($0*>($+>(F$=,&'(&'$?),31=+,&$0'13/,0$(R1/??(3$</':$#ST$0,1&3$0'*8(0F$0(&0,)0F$:/8:U
(&3$=*>()*$=*?*E/-/+(0F$*&3$,':()$'(=:&,-,8/(0$*)($(>()8/&8$*),1&3$':($<,)-3F$(&*E-/&8$
3(0+&*+,&0$':),18:,1'$':($=,1&')@$',$*V)*='$>*M()0$,;$W->0F$*3B()+0(>(&'0F$*&3$B*)/,10$
>/0=(--*&(,10$=,&'(&'C$
Source: Industry Contacts
$ $
CREATOR UNIVERSE IS EXPANDING
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X$
$
$
$
%&0'(*3$,;$B/0/+&8$*$3(0+&*+,&$*&3$E*)(-@$0=)*'=:/&8$':($01);*=(F$')*B(-()0$<*&'$',$(&01)($':(/)$
(Y?()/(&=(0$*)($3((?()$*&3$>,)($>(*&/&8;1-$':*&$(B()$E(;,)(F$-(*)&/&8$0,>(':/&8$&(<$/&$':($
?),=(00C$
Source: CNTraveler
EDUCATIONAL ITINERARIES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($6$
$
$
SB()$0/&=($Z*=M$[(),1*=$<),'($':($=1-'$Q>()/=*&$&,B(-$\&$':($],*3F$),*3$')/?0$:*B($:(-3$*$
1&/R1($*--1)(C$^1'$E(=*10($':(@$:*B($)(-/(3$,&$*$8*0U81AA-/&8$=*)0$,)$]H0F$':(@$:*B($*-0,$=,>($
</':$*$=*)E,&$;,,'?)/&'C$2,3*@F$':($(>()8(&=($,;$(-(=')/=$B(:/=-(0$</':$(Y'(&3(3$)*&8(0$,;$6_5$
>/-(0$,)$>,)($K*--,</&8$':(>$',$E($3)/B(&$;,)$8)(*'()$3/0'*&=(0$E('<((&$=:*)8(0L$>(*&0$':(@$
=*&$W&*--@$E($3,&($</':$-(00$/>?*='$,&$':($(&B/),&>(&'C$\;$=,1)0(F$@,1$&((3$',$?-*&$@,1)$),1'($
=*)(;1--@$',$>*M($01)($':()($*)($=:*)8/&8$?,/&'0$*B*/-*E-($(&$),1'(F$E1'$=*)$)(&'*-$=,>?*&/(0$*)($
/&=)(*0/&8-@$,`()/&8$J(('0$,;$(UB(:/=-(0$;,)$:/)(C$
Source: CNTraveler
ELECTRIC ROADTRIPS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($_$
$
$
D/':$01=:$&,'*E-($-(B(-0$,;$(Y=/'(>(&'F$/&'(8)*+,&$*&3$*3,?+,&F$!:*'a72$K*&3$,':()$Q%L$
*??(*)0$?,/0(3$',$E($')*&0;,)>*+B($/&$>*&@$<*@0C$%&$,1)$-*'(0'$01)B(@F$bc$,;$Q>()/=*&$
')*B(-()0$)(?,)'$:*B/&8$10(3$!:*'a72$;,)$*&@$)(*0,&d0,$;*)F$4c$:*B($10(3$/'$0?(=/W=*--@$;,)$
')*B(-$/&0?/)*+,&$,)$')/?$?-*&&/&8C$^1'$/&'()(0'$/0$(>()8/&8C$\B()$4bc$,;$Q>()/=*&$')*B(-()0$
,B()*--$K*&3$65c$,;$e/--(&&/*-U*8(3$')*B(-()0L$0*@$':(@$*)($f/&'()(0'(3g$,)$fB()@$/&'()(0'(3g$/&$
10/&8$!:*'a72$;,)$')*B(-$/&0?/)*+,&$*&3h,)$')/?$?-*&&/&8$8,/&8$;,)<*)3C$
Source: Des;na;on Analysts
EMERGENCE OF CONSUMER AI
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($b$
$
$
7,0'$?*&3(>/=F$')*B(-()0$*)($=)*B/&8$=,&&(=+,&$',$':($?(,?-($*&3$?-*=(0$*),1&3$':(>C$e*M/&8$
>(>,)/(0$</':$;*>/-@$*&3$;)/(&30$<*0$':($0(=,&3$>,0'$?,?1-*)$)(*0,&$;,)$')*B(-/&8F$*&3$B/0/+&8$
;*>/-@$*&3$;)/(&30$/&$?()0,&$<*0$':($;,1)':C$
Source: TripAdvisor Economic Portrait of Traveler 2023
$
Q0$?(,?-($:*B($)(01>(3$')*B(-/&8F$':(/)$W)0'$?)/,)/'@$:*0$,i(&$E((&$',$)(1&/'($</':$;)/(&30$*&3$
;*>/-@C$
Source: Expedia Group, Traveler Value Index 2023
FAMILY AND FRIENDS CONNECTION
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($j$
$
$
k?$1&+-$)(=(&'-@F$':($-1Y1)@$')*B(-$/&310')@$:*0$E((&$-*)8(-@$;,=10(3$,&$=*'()/&8$',$e/--(&&/*-0$
Ka(&$OLF$E1'$&,<$':*'$>*&@$,;$':(>$:*B($E(=,>($?*)(&'0$',$a(&$Q-?:*F$':(/)$&((30$*)($
=:*&8/&8C$l,'$,&-@$*)($e/--(&&/*-0$':($>,0'$')*B(--(3$8(&()*+,&$,&$S*)':$E1'$*$-*)8($?),?,)+,&$
,;$':(>$*)($(Y?-,)/&8$':($<,)-3$</':$':(/)$,`0?)/&8F$<:/=:$>(*&0$a(&$Q-?:*$T(0/8&$</--$
/&=)(*0/&8-@$'*M($?)(=(3(&=($<:(&$/'$=,>(0$',$B*=*+,&$?-*&&/&8C$KQ0$(B()@$?*)(&'$M&,<0F$/;$':($
M/30$*)($:*??@F$(B()@,&(m0$:*??@nLC$
Source: GLOBETRENDER
GEN ALPHA
DESIGN
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($o$
$
$
\&($:,'$:,0?/'*-/'@$')(&3$/0$*$=,>?*&@m0$p,)$3(0+&*+,&m0q$*E/-/'@$',$,`()$1&/R1($E)*&3$
(Y?()/(&=(0$</':$81(0'$?()0,&*-/A*+,&C$
Source: Forbes Travel Guide
GUEST PERSONALIZATION
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($r$
$
$
\B()$':($&(Y'$WB($@(*)0F$<($*&+=/?*'($8),</&8$3(>*&3$;,)$I/8:U%>?*='$!,&0()B*+,&$;),>$
=-/(&'0$<:,$)(*--@$<*&'$',$>*M($*$3/`()(&=(C$l,'$,&-@$3,$':(@$<*&'$',$*=+B(-@$-(*)&$*E,1'$':($
J,)*$*&3$;*1&*$,;$S*)':F$E1'$':(@$*-0,$<*&'$',$(&01)($':*'$':(/)$?)(0(&=($=,&')/E1'(0$',$/'0$
?)(0()B*+,&F$?),'(=+,&$*&3$;1'1)($J,1)/0:/&8C$
$
Q0$':($<,)-3$;*=(0$*$=)/0/0$,;$:1>*&U>*3($=,&0(R1(&=(0$</':$:*E/'*'$3(0')1=+,&F$E/,3/B()0/'@$
-,00$*&3$=-/>*'($=:*&8(F$':()($/0$*$8),</&8$0(&0($,;$1)8(&=@$',$&,'$,&-@$1&3,$0,>($,;$':/0$
3*>*8($E1'$',$</'&(00$</-3-/;($*&3$?-*=(0$,;$,1'0'*&3/&8$&*'1)*-$E(*1'@$':*'$=,1-3$,&($3*@$E($
8,&($;,)(B()C$
Source: GLOBETRENDER
HIGH IMPACT CONSERVATION
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($95$
$
$
2:($I/-',&$454X$2)(&30$](?,)'$)(B(*-(3$':*'$&(*)-@$:*-;$,;$':($')*B(-()0$01)B(@(3$</--$E($-,,M/&8$
;,)$>,)($/>>()0/B($*&3$*1':(&+=$=1-'1)*-$(Y?()/(&=(0$&(Y'$@(*)$s$*&3$,&($,;$':($E(0'$<*@0$',$
3/0=,B()$*$&(<$=1-'1)($/0$E@$'*0+&8$':(/)$')*3/+,&*-$;*)($,)$(Y?()/(&=/&8$':(/)$3)/&M/&8$)/'1*-0C$
$
7(,?-($*)($'*M/&8$*3B*&'*8($,;$':($J,1)/0:/&8F$&*+B($=1-/&*)@$,?+,&0$*&3$*8)/=1-'1)*-$?),31='0$
,;$*$3(0+&*+,&C$
$
N,,3$t$D/&($':/&M0$<($</--$0(($>,)($=:(;U-(3$*&3$*00/0'(3$',1)0$,;$;*)>0F$E,*'0$,)$;*=/-/+(0$/&$
<:/=:$')*B(-()0$</--$0(($':($(&+)($-/;($=@=-($,;$':(/)$;,,3C$
Source: Food & Wine
$
N,,3U3)/B(&$')*B(-$/0$8),</&8$/&$?,?1-*)/'@$*>,&8$@,1&8()$')*B(-()0C$6jc$,;$a(&Uu$*&3$
e/--(&&/*-0$0*@$':(@$:*B($?-*&&(3$*&$(&+)($')/?$*),1&3$B/0/+&8$*$0?(=/W=$)(0'*1)*&'d=,>?*)(3$
',$Xjc$,;$)(0?,&3(&'0$,B()*--C$N1)':()>,)(F$6_c$,;$a(&Uu$*&3$e/--(&&/*-0$0*@$':(@$:*B($
?-*&&(3$*$')/?$*),1&3$*V(&3/&8$*$;,,3$;(0+B*-F$=,>?*)(3$',$G10'$X_c$,;$*--$)(0?,&3(&'0C$
Source: American Express
IMMERSIVE FOOD EXPERIENCES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($99$
$
$
2)*B(-()0$*)($3/'=:/&8$E(*'(&$?*':0$;,)$*-'()&*+B(F$1&3()U':(U)*3*)$3(0+&*+,&0C$D:(':()$/'m0$
31($',$*$:(/8:'(&(3$*<*)(&(00$,;$':($<,))@/&8$(`(='$,B()',1)/0>$/0$:*B/&8$,&$0,>($,;$':($
<,)-3m0$>,0'$B/0/'(3$?-*=(0F$,)$',$0/>?-@$<*&+&8$',$1&(*)':$*$3(0+&*+,&$':*'$;((-0$;)(0:F$&(<F$
*&3$1&/R1($',$':($3/0=,B()()F$(/':()$<*@F$')*B(-()0$/&$454X$</--$E($J,=M/&8$',$:/33(&$8(>0C$2:/&M$
#@,&$,B()$7*)/0$;,)$;,,3$-,B()0$*&3$B,-=*&/=$:/M(0$/&$':($QA,)(0$/&0'(*3$,;$I*<*/v/C$Q==,)3/&8$',$
"M/i$](0(*)=:F$j5$?()=(&'$,;$>/--(&&/*-0$*&3$a(&$u0$)(?,)'$':*'$':(@$</--$E($0((M/&8$')*B(-$
(Y?()/(&=(0$':(/)$;*>/-@$*&3$;)/(&30$:*B(&m'$:(*)3$,;C$
Source: AFAR
$
2:/0$')(&3$>*@$:*B($*$?,0/+B($/>?*='$;,)$0>*--()$*&3$>/3U0/A(3$=/+(0$h$3(0+&*+,&0C$
IN SEARCH OF LESSER
KNOWN LOCALES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($94$
$
$
2)*B(-$=,&&(='0$10w$/'$E)(*M0$3,<&$E,)3()0C$%&=-10/B($')*B(-$>(*&0$>*M/&8$')*B(-$*==(00/E-($',$
?(,?-($,;$*--$*E/-/+(0F$E*=M8),1&30F$*&3$/3(&++(0C$
$
\1)$)(0(*)=:$,B()$':($-*0'$;(<$@(*)0$)(?(*'(3-@$0:,<0$':*'$?(,?-($*)($0((M/&8$,1'$E10/&(00(0$
p*&3$3(0+&*+,&0q$':*'$*)($<(-=,>/&8$*&3$*==(00/E-(.$j5c$,;$?(,?-($0*@$':(@$*)($>,)($-/M(-@$',$
=:,,0($')*B(-$,?+,&0$':*'$*)($>,)($/&=-10/B(F$(B(&$/;$':*'$=,>(0$*'$*$:/8:()$=,0'C$%&310')@$
?),;(00/,&*-0$*=M&,<-(38($':/0$?)(;()(&=(F$</':$b6c$/&3/=*+&8$':*'$':(@$E(-/(B($':(/)$
=10',>()0$</--$=:,,0($')*B(-$,?+,&0$':*'$*)($>,)($/&=-10/B(F$(B(&$/;$':(@$*)($>,)($(Y?(&0/B(C$
$
l(*)-@$(/8:'$,1'$,;$'(&$KjocL$?(,?-($0*@$':(@$:*B($>*3($*$')*B(-$=:,/=($E*0(3$,&$?),>,+,&0$
,)$*30$':(@$;((-$)(?)(0(&'$':(>$':),18:$>(00*8/&8$,)$B/01*-0C$
Source: Expedia Group, Traveler Value Index 2023
INCLUSION &
ACCESSIBILITY
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9X$
$
$
%&3/8(&,10$',1)/0>$/0$,&($,;$':($;*0'(0'$8),</&8$')(&30$/&$')*B(-$*&3$<(m)($(Y?(=+&8$/'$',$E($E/8$
;,)$454XC$7,0'$?*&3(>/=F$?(,?-($*)($-,,M/&8$;,)$8(&1/&(-@$010'*/&*E-($*&3$=,>>1&/'@U-(3$
(Y?()/(&=(0$':*'$E(&(W'$E,':$':($-*&3$*&3$/'0$?(,?-(C$Q0$<(--$*0$8(&()*+&8$/&=,>($*&3$
(>?,<()/&8$-,=*-$=,>>1&/+(0F$':(0($M/&30$,;$(Y?()/(&=(0$8/B($')*B(-()0$*&$*>*A/&8$/&0/8:'$
/&',$')*3/+,&*-$<*@0$,;$-/;($*&3$*$E(V()$1&3()0'*&3/&8$,;$*$3(0+&*+,&m0$3/B()0($-(8*=@C$
Source: Roadbook
INDIGENOUS TOURISM
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($96$
$
$
",>($,;$':($E(-/(;$0@0'(>0$*&3$E(:*B/,)0$,;$/&'()(0'$*>,&8$#1Y1)@$2)*B(-()0$/&=-13(.$
$
• #1Y1)@$2)*B(-()0$*)($>,)($(=,U=,&0=/,10$=,>?*)(3$',$,':()$')*B(-()$0(8>(&'0$
• 2:(@$*)($-/M(-/()$',$>*M($*&$(`,)'$',$01??,)'$>/&,)/'@$,<&(3$E10/&(00(0$<:(&$':(@$
')*B(-$
• #1Y1)@$2)*B(-()0$*)($XU+>(0$*0$-/M(-@$*0$,':()$')*B(-()0$',$<*&'$',$E($*E-($',$?*@$;,)$
')*B(-$0()B/=(0$</':$=)@?',$=1))(&=@$
• 2:(0($')*B(-()0$*)($;*)$-(00$-/M(-@$',$:*B($*$?)(;()(&=($;,)$),*3$')/?0$=,>?*)(3$',$,':()$
')*B(-()0d/&0'(*3$?)(;())/&8$*/)C$2:(@$*)($*-0,$>1=:$>,)($-/M(-@$',$E($=)1/0($')*B(-()0$
=,>?*)(3$',$,':()$')*B(-()0C$
• #1Y1)@$2)*B(-()0$*)($-/M(-/()$',$=,&01>($=*&&*E/0$=,>?*)(3$',$,':()$')*B(-()0$
• #1Y1)@$2)*B(-()0$-,B($':(/)$/7:,&(0$
• #1Y1)@$2)*B(-()0$*)($':($2@?($Q0$,1'$':()($')*B(-/&8d':($>*G,)/'@$,;$':(0($')*B(-()0$
3(0=)/E($':(>0(-B(0$*0$:*B/&8$f*=+B($*&3$(&()8(+=Fg$f,1'8,/&8$*&3$0,=/*E-(Fg$*&3$
f3,>/&*&'g$?()0,&*-/+(0C$
$
\':()$^(:*B/,)0$*&3$7)(;()(&=(0$',$=,&0/3()$*E,1'$#1Y1)@$2)*B(-()0.$
$
• 2:(0($*)($':($')*B(-()0$>,0'$/&$-,B($</':$)(<*)30$?),8)*>0C$\&(U':/)3$KXXcL$
10(3h)(3((>(3$')*B(-$)(<*)30$,)$?,/&'0$,&$':(/)$>,0'$)(=(&'$,B()&/8:'$')/?C$
• #1Y1)@$2)*B(-()0$*-0,$:*B($*$E(&(W'$E(@,&3$':(/)$,<&$')*B(-$*0$':(@$*??(*)$',$/&J1(&=($
*$8)(*'()$0<*':$,;$?(,?-(d_rc$,;$#1Y1)@$')*B(-()0$0*@$':(@$*)($0,>(,&($,':()0$0((M$
')*B(-$*3B/=($;),>$
LUXURY TRAVELERS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9_$
$
• 2:/0$')*B(-$0(8>(&'$(Y:/E/'0$':($:/8:(0'$?)/,)/+A*+,&$,;$*&3$=,>>/'>(&'$',$')*B(-d
E,':$W&*&=/*--@$*&3$(>,+,&*--@$
• !*-/;,)&/*$*&3$l(<$O,)M$'*M($',?$0?,'0$,&$':(/)$3(0+&*+,&0$-/0'$
• N,)$#1Y1)@$2)*B(-()0F$N,,3h!1/0/&($/0$*$',?F$',?$3(0+&*+,&$>,+B*',)$
• X4c$,;$#1Y1)@$2)*B(-()0$10(3$*&$,x=/*-$3(0+&*+,&$<(E0/'($',$?-*&$')*B(-$/&$':($-*0'$@(*)$
• #1Y1)@$')*B(-()0$*)($l(<0$Z1&M/(0.$o5c$)(81-*)-@$=,&01>($=,&'(&'$;),>$>*G,)$&*+,&*-$
&(<0$,1'-('0$*&3$0,1)=(0$
• #1Y1)@$')*B(-()0$*)($'(=:U;,)<*)3.$X5c$0*@$':(@$*)($','*--@$1?U',U3*'($,&$':($-*'(0'$')*B(-$
'(=:&,-,8/(0$
• %&$;*='F$b9c$,;$-1Y1)@$')*B(-()0$0*@$)/8:'$&,<$':(@$<,1-3$E($/&'()(0'(3$/&$10/&8$':($
>('*B()0($*0$*$<*@$',$8('$')*B(-$/&0?/)*+,&$
$
Source: Des;na;on Analysts
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9b$
$
$
2:($/&'()(0'$/&$')*B(-/&8$-/M($*$-,=*-$/0&m'$&(<C$^1'$':($)/0($,;$=,&0=/,10$=,&01>()0$0((M/&8$>,)($
>(*&/&8;1-$')*B(-$(Y?()/(&=(0$'<,$@(*)0$*i()$':($?*&3(>/=$/0$*$>,B(>(&'$':*'m0$0-,<-@$
=:*&8/&8$',1)/0>C$2:()(m0$*$3(0/)($',$8/B($E*=M$',$-,=*-$E10/&(00(0F$*0$<(--$*0$',$>/&/>/0($,&(m0$
;,,'?)/&'$*&3$/>>()0($/&$':($3(0+&*+,&$/&$)(0?(=y1-$<*@0C$2:/0$</--$,&-@$/&'(&0/;@$/&$':($
=,>/&8$@(*)0C$!,1?-(3$</':$':($?)(001)($,&$':($')*B(-$/&310')@$',$?)/,)/+0($=-/>*'($*=+,&$*&3$
',$(&01)($',1)/0>m0$E(&(W'0$0?)(*3$>,)($(R1/'*E-@$',$:,0'$=,>>1&/+(0F$<($</--$0(($>,)($
v1-')*U-,=*-/0(3m$/+&()*)/(0$;),>$3(0+&*+,&0$*&3$',1)$,?()*',)0C$2:/0$>(*&0$&(<$<*@0$',$
/>>()0($/&$&*'1)(F$E1'$+(3$',$%&3/8(&,10$*&3$QE,)/8/&*-$=1-'1)(0F$;,)$(Y*>?-(F$<:,$*)($':($
,)/8/&*-$=10',3/*&0$,;$-*&3$*&3$:()/'*8(C$
Source: Roadbook
$
2)*B(-()0$<*&'$*1':(&+=$(Y?()/(&=(0$':*'$8/B($':(>$*$'*0'($,;$-,=*-$=1-'1)($*&3$-('$':(>$
(Y?-,)($:/33(&$8(>0$':*'$;)/(&30$E*=M$:,>($3,&m'$M&,<$*E,1'C$2:(@$*-0,$<*&'$',$M&,<$':*'$
':($3(=/0/,&0$':(@$>*M($<:/-($')*B(-/&8$=*&$:*B($*$?,0/+B($/>?*='$,&$':($3(0+&*+,&0$':(@$
B/0/'F$*&3$<*&'$':($>,&(@$':*'$':(@$0?(&3$,&$B*=*+,&$',$01??,)'$':($-,=*-$=,>>1&/'@C$
",1)=(.$Q>()/=*&$SY?)(00$
MEANINGFUL
TRAVEL
AND
ULTRA-LOCALIZED
ITINERARIES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9j$
$
$
H/)'1*-$)(*-/'@$:*0$E((&$*),1&3$;,)$@(*)0$E1'$</':$':($3*<&$,;$':($>('*B()0($K3)/B(&$E@$
=,>?*&/(0$01=:$*0$e('*F$;,)>()-@$N*=(E,,MLF$&,'$,&-@$/0$=,&01>()$1?'*M($(Y?(='(3$',$/&=)(*0($
E1'$0,$</--$':($3/B()0/'@$,;$/'0$*??-/=*+,&0C$2:($>('*B()0($>*@$0+--$E($/&$/'0$/&;*&=@$E1'$
/&&,B*+B($')*B(-$=,>?*&/(0$*)($*-)(*3@$&,+=/&8$:,<$B/)'1*-$)(*-/'@$=*&$E($10(3F$&,'$*0$*$<*@$',$
)(?-*=($')*B(-$E1'$',$0(--$/'C$
$
^@$(&*E-/&8$?),0?(=+B($')*B(--()0$',$/>>()0($':(>0(-B(0$/&$*$Xb5U3(8)(($B()0/,&$,;$':($?-*=($
':(@$*)($=,&0/3()/&8$8,/&8$',F$':(@$=*&$(00(&+*--@$f')@$E(;,)($':(@$E1@gC$
Source: GLOBETRENDER
$
%&$':($=,>/&8$@(*)0F$':($>('*B()0($</--$'*M($')*B(-()$(&8*8(>(&'$',$':($&(Y'$-(B(-C$2)*B(-()0$</--$
E($*E-($',$(&G,@$3((?()$=1-'1)*-$(Y?()/(&=(0$/&$*&$,&-/&($<,)-3F$(Y?-,)/&8$B/)'1*-$=,&=()'0$*&3$
(Y:/E/+,&0C$2:($'(=:&,-,8@$*-0,$,`()0$(&,)>,10$?,'(&+*-$;,)$?)(U')/?$*00/0'*&=($*&3$':($
,??,)'1&/'@$',$f')@$E(;,)($@,1$E1@Fg$=)(*+&8$;1)':()$<*&3()-10'$*&3$(Y=/'(>(&'C$2:/0$</--$
E(=,>($/&=)(*0/&8-@$?,?1-*)$*0$*$<*@$',$')/*-$:/8:()U?)/=(3$/'(>0$01=:$*0$-1Y1)@$=)1/0($:,-/3*@0C$
Source: Amadeus
METAVERSE
PREVIEWS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9o$
$
$
I,0?/'*-/'@$E)*&30$*)($*-)(*3@$-*88/&8$E(:/&3$<:*'m0$*-)(*3@$>*/&0')(*>$/&$,':()$B()+=*-0F$
(0?(=/*--@$<:(&$/'$=,>(0$',$0(=1)/'@F$?*@>(&'0$*&3$10()$(Y?()/(&=(C$D:*'$%$;,)(0(($*0$E(/&8$
=(&')*-$',$:,0?/'*-/'@$/&$454X$/0$*$:(/8:'(&(3$;,=10$,&$0/>?-/=/'@$*&3$*1',>*+,&d;),>$
?*@>(&'$,)=:(0')*+,&$',$*$')*&0*=+,&U;)(($=:(=MU/&$(Y?()/(&=(C$
Source: Forbes Travel Guide
MORE AUTOMATION
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($9r$
$
$
2:(0($3*@0F$?(,?-($*)(&m'$G10'$')*B(-/&8$',$(0=*?(F$':(@m)($')*B(-/&8$',$(Y?()/(&=($':($<,)-3C$
Q&3$*0$':(@$-,,M$',$)(=,&&(='$</':$(*=:$,':()$*&3$':($3(0+&*+,&0$':(@$B/0/'F$':(@m)($W&3/&8$
':(@$&((3$>,)($+>($,&$':(/)$')/?0C$
$
2:($*B()*8($')/?$-(&8':$)(>*/&0$':)(($',$0/Y$3*@0F$E1'$/&=)(*0/&8-@F$')*B(-()0$*)($-,,M/&8$',$3/8$
/&',$':($3(0+&*+,&0$':(@$B/0/'F$</':$*$:/8:()$&1>E()$?-*&&/&8$')/?0$,;$,&($,)$>,)($<((M0$<:(&$
=,>?*)(3$',$459rC$
Source: TripAdvisor Economic Portrait of Traveler 2023
MORE TIME
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($45$
$
$
2:($?,?1-*)/'@$,;$>1-+U8(&()*+,&*-$')*B(-$/0$,&$':($)/0(F$</':$':($')(&3$8*/&/&8$)(&(<(3$
>,>(&'1>$31($',$':($?*&3(>/=U/&31=(3$/0,-*+,&$)(R1/)(>(&'0C$N*>/-/(0$*)($&,<$0((M/&8$
E1=M('U-/0'$')/?0$',$)(=,&&(='$*&3$E,&3$</':$':(/)$-,B(3$,&(0$*i()$':($+>($*&3$>(>,)/(0$
>/00(3$31)/&8$':($?*&3(>/=C$
Source: Adventure Travel News
MULTI-GENERATIONAL AND
MULTI-ACTIVITY TRAVEL
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($49$
$
$
T(0+&*+,&0$</':$*&$,B()*--$3(=)(*0($/&$',1)/0>$0(&+>(&'$':),18:,1'$4544$:*3$*$b_c$/&=)(*0($
/&$&*'1)*-$3/0*0'()$=,&B()0*+,&0C$!)/0/0$=,>>1&/=*+,&$?-*&0$*)($=)/+=*-$;,)$*--$3(0+&*+,&0C$
Source: Des;na;on Think Sen;ment Index
NATURAL DISASTERS TAKE THEIR TOLL
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($44$
$
$
T1)/&8$*&3$/>>(3/*'(-@$*i()$':($!\H%T$?*&3(>/=F$,1'3,,)$*3B(&'1)($*=+B/+(0$*&3$
(Y?()/(&=(0$8)(<$0/8&/W=*&'-@$',$*33)(00$':($=,&+&1/&8$3(0/)($;,)$')*B(-$*&3$',1)/0>F$<:/-($0+--$
?),B/3/&8$;,)$f0,=/*-$3/0'*&=/&8gC$
$
pD:/-(q$':($?*&3(>/=$0(&'$')*B(-()0$J((/&8$',$':($</-30d,)$*'$-(*0'$-,=*-$?*)M0d;,)$0,-*=($/&$
&*'1)*--@$0,=/*--@$3/0'*&=(3$0(z&80F$<:/-($*-0,$')/88()/&8$*$&(<$*??)(=/*+,&$;,)$':($?:@0/=*-$
*&3$>(&'*-$:(*-':$E(&(W'0$,;$0</'=:/&8$,`$*&3$0>(--/&8$':($),0(0C$D(mB($=,>($',$)(=,8&/A($
':*'$&*'1)($/0$&,'$G10'$*$?)(V@$B/(<F$E1'$*$0,1-U)(0',)/&8F$(&3,)?:/&U(-/=/+&8F$0')(00U)(-/(B/&8$
,1'-('C$
Source: AFAR
$
%&$4544F$!*>?/&8$3(=)(*0(3$E@$U6Xc$,B()$4549F$"M//&8$*&3$"&,<E,*)3/&8$3(=)(*0(3$UX9c$,B()$
4549F$*&3$":,??/&8$3(=)(*0(3$U4bc$,B()$4549$s$,1'3,,)$*3B(&'1)($/0$-(*B/&8$':($0?,'-/8:'C$
Source: Des;na;on Think Sen;ment Index
OUTDOOR ADVENTURES LEAVING
THE SPOTLIGHT
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4X$
$
$
D:/-($8(&()*-$0*;('@$:*0$*-<*@0$E((&$*$',?$=,&0/3()*+,&$<:(&$Q>()/=*&0$(B*-1*'($':(/)$')*B(-$
3(0+&*+,&0F$':(/)$=1))(&'$-(B(-$,;$=,&=()&$*E,1'$=)/>(U)(-*'(3$/001(0$*)($&,'*E-(C$l(*)-@$6Xc$
,;$Q>()/=*&$')*B(-()0$0*@$':(@$:*B($(-(B*'(3$-(B(-0$,;$=,&=()&$*E,1'$':(/)$?()0,&*-$0*;('@$<:(&$
':/&M/&8$*E,1'$')*B(-/&8$3,>(0+=*--@C$2:(0($=,&=()&0$*)($(B(&$0'),&8()$*&3$>,)($=,>>,&$
*>,&8$e/--(&&/*-$*&3$a(&$uU*8(3$')*B(-()0C$D:(&$*0M(3$*E,1'$':(/)$0?(=/W=$=,&=()&0$*0$/'$
)(-*'(0$',$0*;('@$<:(&$')*B(-/&8$/&$':($kC"CF$':(i$KXbCjcL$*&3$>*00$0:,,+&80$KX6C5cL$*)($',?C$
Q33/+,&*--@F$64C5c$0*/3$':()($*)($/&$;*='$3(0+&*+,&0$</':/&$':($kC"C$':(@$<,1-3$*E0,-1'(-@$&,'$
B/0/'$31($',$0*;('@$=,&=()&0C$
$
D/'&(00/&8$0/8&/W=*&'$:,>(-(00&(00$,&$3,>(0+=$')/?0$*-0,$/>?*='0$')*B(-()0m$?()=(?+,&0$*&3$
E(:*B/,)0C$\;$':($&(*)-@$':)((U/&U'(&$K4oCbcL$')*B(-()0$<:,$B/0/'(3$*$3(0+&*+,&$</':$*$
0/8&/W=*&'$:,>(-(00&(00$/001($/&$':($-*0'$94$>,&':0F$65Cbc$0*/3$<:*'$':(@$(Y?()/(&=(3$>*3($
':(>$-(00$-/M(-@$',$)('1)&$',$0?(=/W=$3(0+&*+,&0$*&3$*$-*)8()$6bCXc$0*/3$':(@$<()($-(00$-/M(-@$',$
)(=,>>(&3$':*'$3(0+&*+,&$',$;)/(&30h)(-*+B(0C$
Source: Des;na;on Analysts
$
Q-':,18:$&,$3(0+&*+,&$/0$/>>1&($;),>$=,&=()&$,;$=)/>($*&3$0*;('@F$':()($/0$*$8(&()*-$;((-/&8$
':*'$-*)8()$*&3$<*)>()h>/-3()$3(0+&*+,&0$*)($01`()/&8$;),>$*$8)(*'()$:,>(-(00&(00$0/'1*+,&C$
PERCEPTION OF CRIME
& SAFETY IN TRAVEL
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($46$
$
$
l(*)-@$X5c$,;$Q>()/=*&$')*B(-()0$)(?,)'$':*'$':(@$-/0'(&$',$?,3=*0'0$,&$*$)(81-*)$E*0/0C$D:/-($
')1($=)/>(F$=,>(3@F$&(<0$*&3$(&'()'*/&>(&'$':(>(3$=,&'(&'$',?0$':(/)$?-*@-/0'0F$9bc$0*@$':(@$
)(81-*)-@$-/0'(&$',$')*B(-$?,3=*0'0C$
Source: Des;na;on Analysts
PODCASTS ARE PLAYING
IN TRAVELERS’ EARS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4_$
$
$
2:($>*/&$=:*--(&8($*&3$,??,)'1&/'@$</':$:,0?/'*-/'@$*&3$<(--&(00$</--$)(>*/&$)(=)1/'>(&'$*&3$
)('*/&/&8$=*?*E/-/+(0C$
Source: Forbes Travel Guide
$
Q0$')*B(-()0$=,&0/3()$':($?)/=($B0C$B*-1($?),?,0/+,&$,;$')*B(-F$*$-,,>/&8$=,&=()&$,;$:,'(-/()0$*&3$
*/)-/&(0$/0$':(/)$*E/-/'@$',$3(-/B()$':($(Y?()/(&=(0$')*B(-()0$(Y?(='C$#/M($':($0()B/=($/&310')@$
E),*3-@F$')*B(-$01??-/()0$:*B($0')188-(3$',$01x=/(&'-@$0'*`$;),&'-/&($),-(0C$
Source: DeloiQe
RECRUITMENT AND
RETENTION
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4b$
$
$
e,)($0,$':*&$,':()$',,-0F$')*B(-()0$)(?,)'$/'m0$':($)(B/(<0$':*'$:(-?$':(>$=:,,0($<:()($',$8,F$
<:*'$',$3,F$*&3$<:()($',$0?(&3$':(/)$>,&(@C$2:)(($,1'$,;$;,1)$)(0?,&3(&'0$0*/3$,&-/&($)(B/(<0$
<()($f(Y')(>(-@$,)$B()@$/>?,)'*&'g$<:(&$>*M/&8$')*B(-$3(=/0/,&0F$*&3$boc$0*/3$':(@$<()($
f-/M(-@$,)$B()@$-/M(-@g$',$E,,M$*&$*==,>>,3*+,&$*i()$)(*3/&8$*$8,,3$)(B/(<C$Q33/+,&*--@F$>,)($
':*&$:*-;$0*/3$':*'$R1*-/'@$)(B/(<0$*)($*$M(@$;*=',)$/&$<:(':()$,)$&,'$*$)(0,1)=($/0$10(;1-F$*&3$
,&($/&$':)(($=,&+&1($',$10($0/'(0$-/M($2)/?*3B/0,)$,&=($/&$3(0+&*+,&C$
Source: TripAdvisor Economic Portrait of Traveler 2023
REVIEWS MATTER
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4j$
$
$
D:(':()$/'m0$':($?/&=:$,;$*&$/&J*+,&*)@$(=,&,>@F$*$8)((&$)(G(=+,&$,;$=,&01>()/0>F$,)$':($
,&-@$<*@$',$0-*M($<*&3()-10'F$')*B(-()0$</--$B(&'1)($E,-3-@$</':$0>*--()$E138('0C$
Source: AFAR
$
D($?)(3/='$?)/=(U3)/B(&$')*B(-$</--$E($':($>*/&$?)/,)/'@$;,)$454X$s$<:(':()$/'m0$=:(=M/&8$,1'$*&$
(>()8/&8$3(0+&*+,&$':*'$,`()0$(Y=(--(&'$B*-1(F$>*M/&8$<,)M$v<,)Mm$;,)$@,1$,&$*$E-(&3(3$')/?F$
,)$')(&3/&8$*=+B/+(0$':*'$<,&m'$E)(*M$':($E*&MC$
Source: Roadbook
THE RISE OF
THRIFTY
TRAVELERS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4o$
$
$
bXc$,;$)(0?,&3(&'0$':/&M$0:,??/&8$/0$*&$/>?,)'*&'$?*)'$,;$':(/)$')*B(-$E138('C$\&=($')*B(-()0$
*))/B($/&$*$3(0+&*+,&F$':(@$'@?/=*--@$0?(&3$>,&(@$/&$':)(($,)$;,1)$*=+B/'@$=*'(8,)/(0F$/&=-13/&8$
')*&0?,)'*+,&F$3/&/&8F$*&3F$,;$=,1)0(F$0:,??/&8C$Q->,0'$*--$')*B(-()0$KrbcL$01)B(@(3$101*--@$
0:,?$31)/&8$-(/01)($')/?0F$<:/-($45c$)*&M(3$0:,??/&8$*0$':($*=+B/'@$':(@$0?(&3$':($>,0'$,&$
<:/-($')*B(-/&8C$
$
2:*'$45c$/0$)(-*+B(-@$(R1*-$*>,&8$>*-($*&3$;(>*-($)(0?,&3(&'0C$e,0'$')*B(-()0$0*/3$':*'$
0?(&3/&8$99s4_c$,;$':(/)$/&U3(0+&*+,&$+>($0:,??/&8$/0$':($0<(('$0?,'C$
Source: TripAdvisor Economic Portrait of Traveler 2023
SHOPPING
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($4r$
$
$
D($*)($(Y?()/(&=/&8$*$8)(*'()$;,=10$;),>$:,'(-0$p,)$3(0+&*+,&0q$/&$/3(&+;@/&8$':(/)$1&/R1($
/3(&++(0C$S*=:$',1=:?,/&'$':),18:,1'$*$?),?()'@$p,)$3(0+&*+,&q$/0$*&$,??,)'1&/'@$',$)(/&;,)=($
':($81(0'$(Y?()/(&=(F$0(z&8$':($',&($;,)$*$0?*=($,)$81/3/&8$>,,3$*&3$(>,+,&C$
Source: Forbes Travel Guide
$
2:($/&=)(*0/&8$?,?1-*)/'@$,;$:,'(-$&('<,)M0$01=:$3(0/8&:,'(-0C=,>$*&3$'*E-(':,'(-0C=,>$
/--10')*'($:,<$1&/R1($/&3/B/31*-$?),?()+(0$*)($10/&8$':(/)$3(0/8&$(0':(+=$',$8),<$':($*13/(&=($
*&3$E10/&(00C$$",$',,F$':($)/0($,;$:,'(-$8),1?0$-/M($49=$e10(1>$I,'(-0$<:()($81(0'0$=*&$
f3/0=,B()$=,&'(>?,)*)@$*)'$/&$':($>,0'$1&(Y?(='(3$?-*=(0F$;),>$':($0/3(<*-M0$',$':($(-(B*',)0C$
"?(=/*--@$=,>>/00/,&(3$0/'(U0?(=/W=$<,)M0$E@$0,>($,;$':($=,&'(>?,)*)@$*)'$<,)-3P0$>,0'$
(Y=/+&8$'*-(&'$=*&$E($;,1&3$':),18:,1'$':($>10(1>w$>(*&<:/-(F$),'*+&8$(Y:/E/+,&0$')*&0;,)>$
':($8*--()/(0$/&',$(B()U=:*&8/&8$0?*=(0F$,`()/&8$*>?-($)(*0,&$',$B/0/'$49=Cg$
SHOWCASING
UNIQUE
IDENTITIES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X5$
$
$
"(B()*-$,1'3,,)$0?,)'0$:*B($0((&$>*00/B($0?/M(0$/&$?*)+=/?*+,&$':($?*0'$;(<$@(*)0C$a,-;F$
=*&,(hM*@*MF$*&3$W0:/&8$K*>,&8$,':()0L$*--$,`()$,??,)'1&/+(0$;,)$':,0($3(0+&*+,&0$':*'$0((M$
':(>C$2:(0($f0/-(&'$0?,)'0g$:*B($E(=,>($*$=,)&()0',&($;,)$E10/&(00$3(B(-,?>(&'$</':$>*&@$
!H^0$*=),00$':($=,1&')@C$D($<,1-3$*-0,$)(=,>>(&3$':*'$;,)$':,0($3(0+&*+,&0$':*'$:*B($8)(*'$
<*'()$*&3$')*/-$*00('0F$':*'$@,1$-,,M$*'$:,<$',$,?+>/A($0,>($,;$@,1)$0?,)'0$',1)/0>$>*)M(+&8$
',$':($-(/01)($')*B(-()0$/&$':(0($0?,)'0C$
Source: SportsPlanningGuide.com
SILENT SPORTS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X9$
$
$
Q&$*??),*=:$',$')*B(-$':*'$(>?:*0/A(0$=1-'1)*-$=,&&(=+,&$,B()$*$-,&8()$?()/,3$,;$+>($':*&$
@,1)$'@?/=*-$')/?F$0-,<$',1)/0>F$,)$0-,<$')*B(-F$:*0$8*/&(3$?,?1-*)/'@$/&$)(=(&'$@(*)0C$
$
2:($)/0($/&$0-,<$',1)/0>$/0$31($',$'<,$>*/&$=,&01>()$;,)=(0.$N/)0'F$':($3(0/)($;,)$fE1=M('$-/0'g$
')/?0$?1'$,`$E@$':($?*&3(>/=F$<:/=:$,i(&$)(R1/)($>,)($+>(F$*&3$0(=,&3F$*$=1-'1)*-$0:/i$/&$':($
<*@$<($':/&M$*E,1'$')*B(-C$7(,?-($&,$-,&8()$<*&'$',$?*=M$/&$*0$>1=:$0/8:'0((/&8$*0$>1=:$*0$
?,00/E-(C$%&0'(*3F$':(@$</0:$',$0-,<$3,<&$*&3$0*B,)$*$3/`()(&'$<*@$,;$-/;(C$
Source: TripAdvisor Economic Portrait of Traveler 2023
SLOW TOURISM
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X4$
$
$
",-,$')*B(-/&8$/0$&,$-,&8()$*$&/=:($0(=',)F$,&($/&$'<,$K_6cL$*)($=,&0/3()/&8$(0=*?/&8$0,-,$&(Y'$
@(*)F$</':$b_c$=:,,0/&8$',$8,$':(/)$,<&$<*@$*0$;*>/-@$*&3$;)/(&30$3,&m'$0:*)($':(/)$')*B(-$
/&'()(0'0C$
$
2*M/&8$+>($;,)$':(>0(-B(0$/0$',?$,;$>/&3F$</':$j9c$,;$')*B(-()0$;),>$':($k"$=/+&8$*$0,-,$')*B(-$
')/?$E(/&8$/>?,)'*&'$;,)$':(/)$>(&'*-$:(*-':$<(--&(00F$</':$6$s$b$3*@0$3((>(3$':($?();(='$
31)*+,&$',$:(-?$':($>/&3$1&</&3C$
",1)=(.$"M@0=*&&()$
SOLO TRAVEL
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($XX$
$
$
"10'*/&*E-($')*B(-$/0$',?$,;$>/&3$*0$')*B(-$)('1)&0$',$d$*&3$/&$0,>($=*0(0$*&3$?-*=(0F$01)?*00(0$
d$?)(U?*&3(>/=$-(B(-0C$Q==,)3/&8$',$,1)$)(=(&'$"10'*/&*E-($2)*B(-$"'13@F$r5c$,;$=,&01>()0$*)($
-,,M/&8$;,)$010'*/&*E-($,?+,&0$<:(&$')*B(-/&8C$T*'*$;),>$)(B/(<0$*=),00$,1)$')*B(-()$E)*&3$
<(E0/'(0$0:,<0$'()>0$)(-*'(3$',$010'*/&*E/-/'@$*&3$(=,U;)/(&3-/&(00$E(/&8$>(&+,&(3$'</=($*0$
,i(&$/&$Z*&1*)@$4544$*0$':(@$<()($/&$Z*&1*)@$4549C99C$
$
2@?(0$,;$010'*/&*E/-/'@$/&;,)>*+,&$=,&01>()0$<*&'$',$0(($31)/&8$':(/)$')/?$?-*&&/&8$?),=(00C$
• ](=,>>(&3*+,&0$;,)$-,=*--@$,<&(3$E10/&(00(0h)(0'*1)*&'0$
• %&;,)>*+,&$,&$:,<$',$E(0'$(&8*8($</':$-,=*-$=1-'1)(0$*&3$=,>>1&/+(0$
• 2)*&0?,)'*+,&$,?+,&0$</':$-,<()$(&B/),&>(&'*-$/>?*='$
• S&B/),&>(&'*--@$=,&0=/,10$-,38/&8h*==,>>,3*+,&0$
• ](=,>>(&3*+,&0$;,)$3(0+&*+,&0$':*'$01??,)'$/&3/8(&,10$=1-'1)(0$*&3$:()/'*8(0$
Source: Expedia Group, Traveler Value Index 2023
$
](=(&'$^,,M/&8C=,>$)(0(*)=:$)(B(*-0$':*'$joc$,;$8-,E*-$')*B(-()0$/&'(&3$',$0'*@$/&$*$010'*/&*E-($
?),?()'@$*'$-(*0'$,&=($':/0$@(*)C$
Source: Forbes Travel Guide
$
Q0$*<*)(&(00$,;$:1>*&0m$=,&')/E1+,&$',$=-/>*'($=:*&8($8),<0F$0,$3,(0$':($&((3$;,)$>,)($
010'*/&*E-($')*B(-$,?+,&0C$!,&01>()$=,&=()&$/0$(B/3(&'.$boc$,;$)(0?,&3(&'0$',$T(-,/V(m0$
a-,E*-$"'*'($,;$':($!,&01>()$"1)B(@$=,&0/3()$=-/>*'($=:*&8($*&$(>()8(&=@C$
$
Q==,)3/&8$',$*$)(=(&'$^,,M/&8C=,>$01)B(@F$>,)($':*&$:*-;$K_XcL$,;$')*B(-()0$8-,E*--@$0*@$':*'$
':(@$*)($>,)($3('()>/&(3$',$')*B(-$010'*/&*E-@$':*&$':(@$<()($*$@(*)$*8,C$
Source: DeloiQe$
SUSTAINABILITY
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X6$
$
$
2<,U':/)30$,;$8-,E*-$')*B(-()0$:*B($=,&0/3()(3$*&3$Xrc$:*B($E,,M(3$')/?0$',$3(0+&*+,&0$*i()$
0((/&8$':(>$,&$0')(*>/&8$0:,<0$,)$>,B/(0C$
• 2:($D:/'($#,'10$(`(='.$*==,)3/&8$',$')*B(-$*??$I,??()F$0(*)=:(0$;,)$"/=/-@$J/8:'0$*&3$
:,'(-0$/&=)(*0(3$E@$_5cF$0(*)=:(0$;,)$"/=/-@$/&=)(*0(3$955cF$0(*)=:(0$;,)$':($"*&$
T,>(&/=,$7*-*=($/&=)(*0(3$r_5c$':),18:$':($0:,<m0$)1&$
• O(--,<0',&($/&J1(&=(.$k&/B()0/'@$,;$e,&'*&*$)(B(*-(3$':*'$E@$':($(&3$,;$O(--,<0',&(m0$
6':$0(*0,&F$<,)-3</3($/&'()(0'$/&$':($0:,<$E),18:'$4C9e$B/0/',)0$*&3${jX5e$/&$
0?(&3/&8$',$e,&'*&*$
Source: MilesPartnership
$
D($0?(&'$':($E(0'$?*)'$,;$4545$*&3$4549$8-1(3$',$,1)$0=)((&0F$0,$/'m0$&,$01)?)/0($':*'$,1)$-,B($
;,)$2H$</--$E($<,)M/&8$/'0$<*@$/&',$,1)$')*B(-$?-*&0$;,)$454XC$l(Y'$@(*)F$>*&@$')*B(-()0$</--$'*M($
':(/)$;*B,)/'($2H$0:,<0$,&$',1)F$10/&8$0'1&&/&8$*&3$/&'()(0+&8$W->/&8$-,=*+,&0$*0$*$0?)/&8E,*)3$
;,)$*&$(Y=/+&8$&(<$:,-/3*@$3(0+&*+,&C$
Source: CNTraveler
THAT’S
TRAVELTAINMENT!
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($X_$
$
$
2)*B(--()0$*)($0((M/&8$3((?()$(Y?()/(&=(0F$:1&8)@$;,)$<*@0$',$=)(*'($*$-*0+&8$?,0/+B($/>?*='$
v;),>$</':/&mC$\&=($3/0>/00(3$*0$':($3,>*/&$,;$l(<$Q8($!*-/;,)&/*&0F$')*B(-$/0$&,<$*--$*E,1'$
1&*0:*>(3-@$E(V()/&8$,1)0(-B(0$/&$*$<*@$':*'$<($<,1-3&m'$*'$:,>(C$
$
N*0+&8$)(')(*'0F$>10:),,>$01??()$=-1E0$*&3$(=0'*+=$3*&=($=()(>,&/(0$</--$E($?*)$;,)$':($
=,1)0($/&$454XF$0/z&8$*-,&80/3($;*=/*-0$*&3$?(3/0$,&$_|$:,'(-$0?*$>(&10C$2:(0($(Y?()/(&=(0$*)($
E(=,>/&8$/&=)(*0/&8-@$*==(00/E-($;,)$':,0($<*&+&8$',$;((-F$R1/'($-/'()*--@F$')*&0?,)'(3$',$
*&,':()$<,)-3$*&3$E(&(W'$;),>$0,>(':/&8$':(@$>/8:'$E($:(0/'*&'$',$')@$/&$':(/)$&,)>*-$
(&B/),&>(&'C$
Source: Roadbook
$
Q==,)3/&8$',$Q>()/=*&$?0@=:,-,8/0'$QE)*:*>$e*0-,<F$*i()$<($:*B($>('$*--$':,0($,':()$
f&((30gF$':($1-+>*'($8,*-$/0$"(-;$Q='1*-/A*+,&d/&$(00(&=(F$fE(/&8$@,1)$E(0'$0(-;gC$2:/0$/0$')1($,;$
')*B(-F$',,d&(Y'$@(*)F$')*&0;,)>*+,&$)(')(*'0$</--$E(=,>($*$?,?1-*)$',,-$',$:(-?$?(,?-($
*=:/(B($':(/)$;1--$?,'(&+*-C$
$
Qi()$*$@(*)$,;$')*B(-$;,)$;1&F$)(-*Y*+,&F$*&3$)(1&/,&$?,0'U?*&3(>/=F$454X$</--$E($':($@(*)$<($
')*B(-$;,)$?()0,&*-$E(V()>(&'C$D:(':()$@,1$*)($0((M/&8$',$,B()=,>($8)/(;F$/3(&+;@$@,1)$-/;(m0$
>/00/,&F$,)$3/0=,B()$<:*'$@,1)$E,3@$/0$?:@0/=*--@$=*?*E-($,;F$':()($</--$E($*$')*&0;,)>*+,&$
)(')(*'$':*'$=*'()0$',$/'C$
Source: CNTraveler
TRANSFORMATIONAL EXPERIENCES!
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($Xb$
$
$
Q33/&8$',$?)(001)(0$=*10(3$E@$':($?*&3(>/=F$=,>>1&/+(0$*),1&3$':($<,)-3$*)($&*B/8*+&8$
=,>?-(Y$*&3$=:*--(&8/&8$0,=/*-$*&3$?,-/+=*-$/001(0$d$':($0(B()/'@$,;$<:/=:$0((>0$',$:*B($
/&=)(*0(3$,B()$':($-*0'$;(<$@(*)0C$
$
Q&$,1'=,>($,;$':/0$'1)>,/-.$@,1)$=,>?*&@m0$p,)$3(0+&*+,&m0q$>/00/,&F$B*-1(0F$*&3$0'*&=($,&$
=()'*/&$/001(0$?-*@$*$),-($/&$<:(':()$')*B(-()0$<*&'$',$E,,M$</':$@,1C$!()'*/&$;*=',)0$-/M($?)/=($
>*@$:*B($>,)($,;$*&$/>?*='$,&$')*B(-()$3(=/0/,&U>*M/&8F$E1'F$<:(&$/'$=,>(0$3,<&$',$/'F$
<:(':()$*$E)*&3$*-/8&0$</':$':(/)$?()0,&*-$B*-1(0$,)$&,'$=*&$E($*$3(*->*M()$K,)$E)(*M()L$;,)$
>*&@$?(,?-(C$
Source: Expedia Group, Traveler Value Index 2023
TRAVELERS WILL VOTE
WITH THEIR VALUES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($Xj$
$
$
%&$454XF$*3B(&'1)($')*B(-()0$*)($0((M/&8$',$(>E)*=($':($1&M&,<&$':),18:$(Y')(>($/>>()0/,&$
*&3$1&=,&B(&+,&*-$/+&()*)/(0C$2:()($/0$*&$/&=)(*0/&8$3(0/)($;,)$1&;*>/-/*)$3(0+&*+,&0$*&3$
(==(&')/=$(Y?()/(&=(0C$
$
%&$=,&')*0'$',$':($?*0'$;(<$@(*)0$<:(&$')*B(-$:,'0?,'0$<()($')@/&8$',$-/>/'$=),<30$*&3$?),'(='$
>,&1>(&'0F$*&$/&=)(*0/&8$&1>E()$,;$3(0+&*+,&0$*)($&,<$0:,<=*0/&8$?)(B/,10-@$/&*==(00/E-($
*)(*0$',$3)*<$/&$')*B(-()0$0((M/&8$,&(U,;U*UM/&3$(Y?()/(&=(0C$
$
2)*B(-()0$0((M/&8$*3B(&'1)($*)($(B(&$:(*3(3$/&',$0?*=($*&3$3((?$1&3()<*'()C$D:/-($/'$)(>*/&0$
',$E($0((&$:,<$':(0($&(<$;),&+()0$</--$W'$/&',$*3B(&'1)($')*B(-$*0$<($M&,<$/'F$3/B/&8$&(*)-@$4C_$
>/-(0$1&3()<*'()$/&$':($l,)':$Q'-*&+=$',$(Y?-,)($*&3$01??,)'$0=/(&+W=$)(0(*)=:$,&$':($2/'*&/=$
=()'*/&-@$</--$W&3$*$?-*=($</':/&$,1)$=,>>1&/'@C$
Source: Adventure Travel News
UNEXPLORED
ADVENTURES
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($Xo$
$
$
T1)/&8$':($!\H%T$?*&3(>/=F$1)E*&$',1)/0>F$*/)$')*&0?,)'*+,&F$/&U)(0'*1)*&'$3/&/&8F$/&3,,)$
(&'()'*/&>(&'$B(&1(0F$*&3$-*)8(U0=*-($;(0+B*-0$*&3$(B(&'0$<()($0/8&/W=*&'-@$=1)'*/-(3$,)$=-,0(3$
/&$,)3()$',$*==,>>,3*'($f0,=/*-$3/0'*&=/&8gC$
$
pI,<(B()q$%&$4544F$Q/)$2)*B(-$/&=)(*0(3$E@$}99jc$,B()$4549F$](0'*1)*&'0$/&=)(*0(3$}o6c$,B()$
4549F$*&3$N(0+B*-0$t$SB(&'0$/&=)(*0(3$}jbc$,B()$4549$s$1)E*&$')*B(-$(Y?()/(&=(0$:*B($
)('1)&(3C$
Source: Des;na;on Think Sen;ment Index
URBAN
TRAVEL
RETURNS
!"#$%&'()&*+,&*-.$#(/01)($2)(&30$4546$$$7*8($Xr$
$
$
454X$</--$0(($':($)/0($,;$':($f=1-'1)($0:,=Mg$B*=*+,&()F$*0$>,)($?(,?-($*)($(>E)*=/&8$
=,>?-('(-@$&(<$*&3$&,B(-$(Y?()/(&=(0$/&$':(/)$')*B(-$G,1)&(@0$d$E1'$':(@$0+--$<*&'$<(--&(00$*0$
':($>*/&$3)/B()$;,)$':(/)$')/?F$(0?(=/*--@$?,0'$!,B/3U9rC$2:/0$/&=-13(0$,B()*--$<(--&(00F$0?*F$
)(-*Y*+,&$*&3$0?/)/'1*-$G,1)&(@0C$
$
a-,E*-$')*B(--()0$*)($0((M/&8$0/-(&'$)(')(*'0$*&3$(Y?()/>(&'*-$<(--&(00$(Y?()/(&=(0$;,)$454XF$
</':$>,)($':*&$'<,UWi:0$<*&+&8$*$f:(*-':$:/*'10Fg$0,$*==,>>,3*+,&$,`()/&8$>(3/'*+,&F$
@,8*$,)$G10'$':($?),>/0($,;$0/>?-/=/'@$</':$*$E(*1+;1-$B/(<$</--$=,&+&1($',$')(&3C$
Source: Travel Daily Media
$
e,0'$)(0?,&3(&'0$0(($-(/01)($')*B(-$*0$*$E)(*M$;),>$,B()0+>1-*+,&$*&3$>1-+U'*0M/&8C$Q$-*)8($
>*G,)/'@$Kj_cL$*)($?-*&&/&8$',$3(=)(*0($0=)((&$+>($<:/-($')*B(-/&8$',$E(V()$':(/)$>(&'*-$
:(*-':$*&3h,)$0((M/&8$',$01)),1&3$':(>0(-B(0$</':$&*'1)($',$;,=10$,&$>(&'*-$=-*)/'@$KbocLC$
Source: American Express
WELLNESS
