
55
For Wallace, television is a key component in producing this hallucinatory desire. Long
exposure to television conditions viewers to crave ―some strangely American, profoundly
shallow, and eternally temporary reassurance‖ from their viewing.76 This craving becomes
compounded when television begins to make itself a source of self-reference, a process Wallace
details convincingly in the essay. He argues that the popularity of television programming that
relies upon on pre-existing knowledge of television history demonstrate that ―television, even the
mundane little business of its production, has become my—our—interior‖ (EP 32).77 When self-
aware television becomes prevalent, the viewer cannot help thinking of how such recursive
programming anticipates, utilizes, and operates upon what you know because it makes those
operations explicit. Wallace argues that, if polls suggesting that the average U.S. citizen watches
six hours of television a day can be believed, the component of this viewer‘s subjectivity that is
called upon is her sense of herself as a viewer.78
Watching of the six-hour-a-day sort imprints this hailing-as-viewer as a key signifier of
value. You feel special because you get it; you are inside the joke. The odd intimacy of the
relationship between watcher and screen makes this connection feel personal. Of course, the
76 Wallace 1997: 75. Further references cited with EP. In this chapter‘s introduction, I criticized other critics for
borrowing from Wallace‘s non-fiction in reading his fiction. Unlike most other readings, however, I do not borrow
from Wallace‘s analysis of the current state of U.S. fiction nor his desires for it (and, hence, how he reads his own
intervention). Instead, I borrow from his very trenchant analysis of television, which comprises the first, criminally-
overlooked half of the essay.
77 Wallace analyzes a re-ran episode of ―St. Elsewhere,‖ broadcast right after an episode of ―The Mary Tyler Moore
Show,‖ where a character believes himself to be Mary Tyler Moore‘s character from the latter show. Betty White, a
performer on ―The MTM show,‖ guest-stars on the same episode of ―St. Elsewhere,‖ and is recognized as both the
actress Betty White (who, acting in a role designed specifically for the episode, she claims not to be) and the Betty
White character from ―The MTM show.‖ Also important, Wallace suggests, is that we know ―St. Elsewhere‖ was
produced by Mary Tyler Moore. That these references are implicit tells us that the viewer is expected to know them.
A good more recent example might be FOX‘s popular ―Family Guy,‖ which averages three to nine references to
other television shows (some very arcane) or movies; see any episode on the Internet Movie Database for examples
(www.imdb.com).
78 Strangely, Wallace continues to make this claim throughout the essay—that the six hours a day one spends with
television is more than anything one does except for sleep. One could easily argue, however, that the average U.S.
worker spends more time working than watching television, even if you count the hours of watching on the
weekend—and thus the component of subjectivity called upon the most would be oneself as productive of labor-
power. An interesting path the essay does not follow is how related the sense of passivity offered by television
compares and works in concert with that often generated in the workplace.