Professional Life Coaching 101 PDF Free Download

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Professional Life Coaching 101 PDF Free Download

Professional Life Coaching 101 PDF free Download. Think more deeply and widely.

Professional Life Coaching 101
Light University
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Professional Life Coaching 101
P.O. Box 739 Forest, VA • 800-526-8673 • LightUniversity.com
Professional Life Coaching 101
Light University
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Welcome to Light University and the “Professional Life Coaching 101” program of study.
Our prayer is that you will be blessed by your studies and increase your effectiveness in
reaching out to others. We believe you will find this program to be academically sound,
clinically excellent, and biblically-based.
Our faculty represents some of the best in their fieldincluding professors, counselors, and
ministers who provide students with current, practical instruction relevant to the needs of
today’s generations.
We have also worked hard to provide you with a program that is convenient and flexible, giving
you the advantage of “classroom instruction” online and allowing you to complete your training
on your own time and schedule in the comfort of your home or office.
Thank you for your interest in this program of study. Our prayer is that you will grow in
knowledge, discernment, and people-skills throughout this course of study.
Sincerely,
Ron Hawkins
Dean, Light University
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The American Association of Christian Counselors
Represents the largest organized membership of Christian counselors and caregivers in the
world and celebrated its 30th anniversary in 2016.
Known for its top-tier publications (Christian Counseling Today and Christian Counseling
Connection), professional credentialing opportunities offered through the International
Board of Christian Care (IBCC), excellence in Christian counseling education, an array of
broad-based conferences and live training events, radio programs, regulatory and advocacy
efforts on behalf of Christian professionals, a peer-reviewed Ethics Code, and collaborative
partnerships such as Compassion International, the AACC has become the face of Christian
counseling today.
The AACC also helped launch the International Christian Coaching Association (ICCA) in 2011
and has developed a number of effective tools and training resources for Life Coaches.
Our Mission
The AACC is committed to assisting Christian counselors, the entire “community of care,”
licensed professionals, pastors, and lay church members with little or no formal training. It is
our intention to equip clinical, pastoral, and lay caregivers with biblical truth and psychosocial
insights that minister to hurting persons and help them move to personal wholeness,
interpersonal competence, mental stability, and spiritual maturity.
Our Vision
The AACC’s vision has two critical dimensions: First, we desire to serve the worldwide Christian
Church by helping foster maturity in Christ. Second, we aim to serve, educate, and equip
1,000,000 professional clinicians, pastoral counselors, and lay helpers throughout the next
decade.
We are committed to helping the Church equip God’s people to love and care for one another.
We recognize Christian counseling as a unique form of Christian discipleship, assisting the
Church in its call to bring believers to maturity in the lifelong process of sanctification—of
growing to maturity in Christ and experiencing abundant life.
We recognize some are gifted to do so in the context of a clinical, professional and/or pastoral
manner. We also believe selected lay people are called to care for others and that they need
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the appropriate training and mentoring to do so. We believe the role of the helping ministry in
the Church must be supported by three strong cords: the pastor, the lay helper, and the clinical
professional. It is to these three roles that the AACC is dedicated to serve (Ephesians 4:11-13).
Our Core Values
In the name of Christ, the American Association of Christian Counselors abides by the following
values:
VALUE 1: OUR SOURCE
We are committed to honor Jesus Christ and glorify God, remaining flexible and responsive to
the Holy Spirit in all that He has called us to be and do.
VALUE 2: OUR STRENGTH
We are committed to biblical truths, and to clinical excellence and unity in the delivery of all our
resources, services, training, and benefits.
VALUE 3: OUR SERVICE
We are committed to effectively and competently serve the community of care worldwide
both our membership and the Church at large—with excellence and timeliness, and by over-
delivery on our promises.
VALUE 4: OUR STAFF
We are committed to value and invest in our people as partners in our mission to help others
effectively provide Christ-centered counseling and soul care for hurting people.
VALUE 5: OUR STEWARDSHIP
We are committed to profitably steward the resources God gives to us in order to continue
serving the needs of hurting people.
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Light University
Established in 1999 under the leadership of Dr. Tim Clinton—has now seen nearly 300,000
students from around the world (including lay caregivers, pastors and chaplains, crisis
responders, life coaches, and licensed mental health practitioners) enroll in courses that are
delivered via multiple formats (live conference and Webinar presentations, video-based
certification training, and a state-of-the-art, online distance teaching platform).
These presentations, courses, and certificate and diploma programs offer one of the most
comprehensive orientations to Christian counseling anywhere. The strength of Light
University is partially determined by its world-class faculty—more than 150 of the leading
Christian educators, authors, mental health clinicians and life coaching experts in the United
States. This core group of faculty members represents a literal “Who’s Who” in Christian
counseling. No other university in the world has pulled together such a diverse and
comprehensive group of professionals.
Educational and training materials cover more than 40 relevant core areas in Christian
counseling, life coaching, mediation, and crisis responseequipping competent caregivers
and ministry leaders who are making a difference in their churches, communities, and
organizations.
Our Mission Statement
To train one million Biblical Counselors, Christian Life Coaches, and Christian Crisis Responders
by educating, equipping, and serving today’s Christian leaders.
Academically Sound Clinically Excellent Distinctively Christian
Video-based Curriculum
Utilizes DVD presentations that incorporate more than 150 of the leading Christian
educators, authors, mental health clinicians, and life coaching experts in the United States.
Each presentation is approximately 50-60 minutes in length and most are accompanied by a
corresponding text (in outline format) and a 10-question examination to measure learning
outcomes. There are nearly 1,000 unique presentations that are available and organized in
various course offerings.
Learning is self-directed and pacing is determined according to the individual time
parameters/schedule of each participant.
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With the successful completion of each program course, participants receive an official
Certificate of Completion. In addition to the normal Certificate of Completion that each
participant receives, Regular and Advanced Diplomas in Biblical Counseling are also
available.
The Regular Diploma is awarded by taking Caring for People God’s Way, Breaking Free,
and one additional Elective among the available Core Courses.
The Advanced Diploma is awarded by taking Caring for People God’s Way, Breaking
Free, and any three Electives among the available Core Courses.
Credentialing
Light University courses, programs, certificates, and diplomas are recognized and endorsed
by the International Board of Christian Care (IBCC) and its three affiliate Boards: the Board
of Christian Professional & Pastoral Counselors (BCPPC); the Board of Christian Life Coaching
(BCLC); and the Board of Christian Crisis & Trauma Response (BCCTR).
Credentialing is a separate process from certificate or diploma completion. However, the
IBCC accepts Light University and Light University Online programs as meeting the
academic requirements for credentialing purposes. Graduates are eligible to apply for
credentialing in most cases.
Credentialing involves an application, attestation, and personal references.
Credential renewals include Continuing Education requirements, re-attestation, and
occur either annually or biennially depending on the specific Board.
Continuing Education
The training offered through AACC sponsored conferences and training programs meets the
ongoing CE requirements for counselors, life coaches, and crisis responders who are
credentialed through the International Board of Christian Care (IBCC) or one of its affiliate
boards: the Board of Christian Professional and Pastoral Counseling (BCPPC); the Board of
Christian Life Coaching (BCLC); and the Board of Christian Crisis and Trauma Response (BCCTR).
It remains the responsibility of each participant to be aware of state licensure requirements.
*Participants should check their state and/or local regulations* regarding required continuing
education hours.
Note: The views and opinions expressed in this course are those of the presenter and do not
necessarily reflect the official stance or position of Light University or AACC
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Presenters for
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Presenter Biographies
Catherine Hart Weber, Ph.D., is a licensed psychotherapist, life coach and spiritual director.
Integrating the best of Christian Psychology, neuroscience, spiritual formation and biblical
wisdom, she writes, teaches, leads retreats, and intensives as well as trains leaders on topics
related to Christian spiritual formation, personal wellbeing, emotional health, stress
management, healthy relationships and sexuality.
Sylvia Hart Frejd, D.Min., serves as the Director of the Flourish Center for Wellbeing in
Knoxville, TN, and as the Founder and President of Flourish Wellbeing University. She has a
Masters’ Degree specializing in Christian Counseling, and a Doctorate in Leadership. Dr. Frejd is
an ICF (PCC) Professional Certified Coach, a National Board-Certified Health and Wellness
Coach, and ICF Mentor Coach.
Georgia Shaffer, M.A., is the author of five books, a Pennsylvania licensed psychologist, and a
PCC credentialed life coach, Georgia has confronted many unwanted changes. She faced the
upheaval brought with recurring cancer, divorce, single parenthood, loss of career and income.
For more than twenty-five years, she has encouraged, counseled and coached those who are
confronting troubling times.
Jennifer Cisney Ellers, M.A., is a professional counselor, life coach, crisis response trainer,
author and speaker. She speaks extensively and provides training, counseling and coaching in
the field of grief, crisis and trauma through the Institute for Compassionate Care. Jennifer is an
approved instructor for the International Critical Incident Stress Foundation, teaching several
CISM courses. In addition, she serves as Director of the Grief, Crisis and Disaster Network of the
American Association of Christian Counselors and Clinical Director for the Crisis Response Team
of the United States Concealed Carry Association. Jennifer is the co-author of The First 48
Hours: Spiritual Caregivers as First Responders and Spiritual and Psychological First Aid, and
Understanding Suicide: Effective Tools for Prevention, Intervention and Survivor Support.
Dina Jones, M.A., is a wife, mom, author, professor and speaker. Her coaching background is
focused on Career Coaching and Coaching Women in academic, church, and private
settings. She holds an MA in Clinical Counseling. Dina is the Vice President of Choose Grace
International and advises ministries as an event strategist. Her publications include Be Fearless,
as co-author with Julie Clinton, and Wholeness Rising, as co-editor with Dr Barbara Lowe.
Jeanneane Maxon, J.D., currently serves as a non-profit law and compliance consultant based
in Dallas, Texas, primarily serving pro-life clients and pro-life pregnancy centers. Jeanneane is
an attorney and nationally recognized speaker and pro-life advocate. In 2014, she served on the
revision committee for the AACC Christian Counseling Code of Ethics.
Valorie Burton, M.A. is CEO of the Coaching and Positive Psychology (CaPP) Institute. Her life-
changing message has an intriguing, research-based emphasis in the pioneering field of applied
positive psychology – the study of what happens when things go right with us. Her company
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provides coaching, coach training and resilience training and has served clients in all 50 states
and 20 countries on six continents. Since 1999, she has written 13 books translated into
multiple languages, including Let Go of the Guilt, It’s About Time, and Successful Women Think
Differently. She has appeared regularly on the TODAY Show, CNN, Dr. Oz, and in Essence, and
has spoken for hundreds of organizations around the globe. She was named one of the top 60
motivational speakers in America and one of the Top 100 Thought Leaders in the field of
personal development. She and her husband Jeff live on a ranch south of Atlanta with their
children. Get inspired with her videos, podcast and writing online at www.valorieburton.com.
Benjamin Allison, Esq., M.B.A., is the Chief Executive Officer of the American Association of
Christian Counselors, the world's largest and most diverse Christian counseling organization. As
a licensed attorney in Virginia and MBA graduate, his primary role is to lead and direct the
organization in a Christlike manner while championing the field of Christian counseling and
mental health ministries. He is a speaker and writer on the topic of digital marketing,
leadership, and personal finances for individuals and couples.
Mark Crear, Ph.D., is an ordained minister; published author; professional, certified, biblical
and pastoral counselor/trainer/speaker; and former Olympic champion. He is currently the
chairman of AACC's Multicultural Division and Director of Counseling for The Family Church
International. Dr. Crear has been around the world preaching the Gospel, presenting keynote
addresses, seminars and inspirational messages to various churches and organizations. He has a
passion for emotional and mental healing for the body of Christ through effective biblical
counseling. Dr. Crear is founder of Mark Crear Ministries, which was designed to encourage,
restore and rebuild the body of Christ through the Word of God.
Tim Clinton, Ed.D, LPC, LMFT, is the President of the American Association of Christian
Counselors (AACC), the largest and most diverse Christian counseling association in the world.
Dr. Clinton also serves as the Executive Director of the James Dobson Family Institute and
recurring co-host of “Dr. James Dobson’s Family Talk”, heard on nearly 1,300 radio outlets daily.
Licensed as a Professional Counselor and as a Marriage and Family Therapist, Dr. Clinton is
recognized as a world leader in mental health and relationship issues and spends much of his
time working with Christian leaders and professional athletes. He has authored or edited nearly
30 books, including The Struggle is Real: How to Care for Mental and Relational Health Needs in
the Church. Dr. Clinton is founder of Light University—a global leader in certificate, diploma,
and mental health continuing education. He served at Liberty University for over 30 years in
numerous academic and leadership roles, including Professor of Counseling and Executive
Director of the James C. Dobson Center for Child Development, Marriage and Family Studies. He
is founder of the biennial AACC World Conference (which has consistently hosted nearly 7,000
leaders representing all 50 states and nearly 40 countries) at the magnificent Opryland Hotel in
Nashville, Tennessee.
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Summary
Life Coaching is exploding! Millions of people who do not need counseling still hire coaches to
help them achieve their most important life goals. Thousands of professionals, pastors, lay
leaders, teachers, and guidance counselors—those God has called and gifted to help others—
are adding this new area of helping to their repertoire of skills. Now it’s your turn! Life Coaching
101 includes 12 dynamic lectures to provide an introduction to what life coaching is all about.
You can be a part of this exciting new movement!
Learning Objectives
Participants will:
1. Develop a greater understanding of the field of Christian life coaching
2. Differentiate the differences between the counseling process and the coaching process
3. Describe the biblical and spiritual foundations of Christian life coaching
4. List ways to build a relationship and learn ways to communicate effectively with the
client
5. Develop the core skills of building rapport, listening, and other foundational techniques
need as a coach
6. Evaluate different resources and assessments to build the “coaching toolbox”
7. Describe the legal and ethical guidelines of coaching practice
8. Identify fundamental tools to starting and maintaining a coaching practice
9. Assess ways that building a digital footprint can increase your reach as a coach
10. Identify roadblocks to achieve greater success as a coach and with your clients
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Table of Contents:
PLC 101: Professional Life Coaching: The New Helping Relationship ......................................... 12
Catherine Hart Weber, Ph.D.
PLC 102: Christian Coaching: Biblical and Spiritual Foundations ................................................ 15
Sylvia Hart Frejd, D.Min.
PLC 103: Coaching Theory and Practice ...................................................................................... 20
Georgia Shaffer, M.A.
PLC 104: Connecting: Relationship Building, Connecting and Core Skills .................................. 24
Catherine Hart Weber, Ph.D.
PLC 105: Results Coaching: The Change Process ......................................................................... 28
Georgia Shaffer, M.A.
PLC 106: The Coaching Toolbox: Assessments and Resources ................................................... 32
Jennifer Cisney Ellers, M.A. and Dina Jones, M.A.
PLC 107: Legal and Ethical Guidelines in Coaching ...................................................................... 35
Jeanneane Maxon, J.D.
PLC 108: Coaching for Well-Being: Tools to Help Your Clients Find Joy, Purpose and Resilience
………………………………………………………………………………………………………………..………………………………54
Valorie Burton, M.A.
PLC 109: The Business of Coaching: Starting and Managing a Thriving Coaching Practice ....... 59
Jennifer Cisney Ellers, M.A.
PLC 110: Building a Digital Footprint for Your Coaching Practice and Ministry ......................... 62
Benjamin Allison, Esq., M.B.A.
PLC 111: Breakthrough Coaching: Getting Past the Roadblocks to Achieve Greater Success for
You and Your Clients .................................................................................................................... 80
Mark Crear, Ph.D.
PLC 112: A Better Way: Helping Clients Turn Their Life Around ................................................. 84
Tim Clinton, Ed.D.
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Professional Life Coaching 101
PLC 101: Coaching: The New Helping
Relationship
Catherine Hart Weber, Ph.D.
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I. The Definition of Coaching
A. ICF Definition: Coaching is partnering with clients in a thought-provoking and creative
process that inspires them to maximize their personal and professional potential, which
is particularly important in today’s uncertain and complex environment.
B. Coaches honor the client as the expert in his or her life and work and believe every
client is creative, resourceful and whole. Standing on this foundation, the coach's
responsibility is to:
i. Discover, clarify, and align with what the client wants to achieve
ii. Encourage client self-discovery
iii. Elicit client-generated solutions and strategies
iv. Hold the client responsible and accountable
C. This process helps clients dramatically improve their outlook on work and life, while
improving their leadership skills and unlocking their potential.
D. Professional coaching focuses on setting goals, creating outcomes and managing
personal change. Sometimes it’s helpful to understand coaching by distinguishing it
from other personal or organizational support professions.
II. Therapy
A. Therapy deals with healing pain, dysfunction and conflict within an individual or in
relationships.
B. The focus is often on resolving difficulties arising from the past that hamper an
individual's emotional functioning in the present, improving overall psychological
functioning, and dealing with the present in more emotionally healthy ways.
C. Coaching, on the other hand, supports personal and professional growth based on self-
initiated change in pursuit of specific actionable outcomes. These outcomes are linked
to personal or professional success.
D. Coaching is future focused. While positive feelings/emotions may be a natural outcome
of coaching, the primary focus is on creating actionable strategies for achieving specific
goals in one's work or personal life.
E. The emphases in a coaching relationship are on action, accountability, and follow
through.
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III. Consulting
A. Individuals or organizations retain consultants for their expertise.
B. While consulting approaches vary widely, the assumption is the consultant will diagnose
problems and prescribe and, sometimes, implement solutions.
C. With coaching, the assumption is that individuals or teams are capable of generating
their own solutions, with the coach supplying supportive, discovery-based approaches
and frameworks.
IV. Mentoring
A. A mentor is an expert who provides wisdom and guidance based on his or her own
experience. Mentoring may include advising, counseling and coaching.
B. The coaching process does not include advising or counseling and focuses instead on
individuals or groups setting and reaching their own objectives.
V. Training
A. Training programs are based on objectives set out by the trainer or instructor.
B. Though objectives are clarified in the coaching process, they are set by the individual or
team being coached, with guidance provided by the coach.
C. Training also assumes a linear learning path that coincides with an established
curriculum. Coaching is less linear without a set curriculum.
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Professional Life Coaching 101
PLC 102: Christian Coaching: Biblical and
Spiritual Foundations
Sylvia Hart Frejd, D.Min.
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I. Biblical Foundations for Coaching
A. “For we are God’s handiwork, created in Christ Jesus to do good works, which God
prepared in advance for us to do.” Ephesians 2:10
B. “And let us consider how we may spur one another on toward love and good deeds, not
giving up meeting together, as some are in the habit of doing, but encouraging one
another—and all the more as you see the Day approaching.” Hebrews 10:24-25
C. “As iron sharpens iron, so one person sharpens another.” Proverbs 27:17
D. “For you know that we dealt with each of you as a father deals with his own children,
encouraging, comforting and urging you to live lives worthy of God, who calls you into
His kingdom and glory.” 1 Thessalonians 2:11-12
E. “So, Christ himself gave the apostles, the prophets, the evangelists, the pastors and
teachers, to equip his people for works of service, so that the body of Christ may be built
up until we all reach unity in the faith and in the knowledge of the Son of God and
become mature, attaining to the whole measure of the fullness of Christ”. Ephesians
4:12-13
F. “I know the plans I have for you, says the Lord, plans for your welfare and not for evil, to
give you a hope and a future.” Jeremiah 29:11
G. “The purposes of a person’s heart are deep waters, but one who has insight draws them
out.” Proverbs 20:5
II. Key Distinctions in Christian Coaching
A. Inviting the Holy Spirit into the coaching conversation and allowing the Holy Spirit to
guide the coaching conversation.
B. Asking direct questions relating to the client’s faith.
C. Encouraging the client to consider God’s will and plan.
D. Challenging the client to view their life from a Biblical perspective.
E. Creating awareness, designing actions and formulating solutions using God’s Word.
F. Encouraging the client’s transformation into the image of Christ.
G. Emphasizing being over doing
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III. Developing a Strong Spiritual Core
A. Helping a client strengthen their spiritual core is similar to strengthening their physical
core.
B. When they develop a deep relationship connection with God, build their Christian faith,
cultivate inner core qualities of the Spirit through regular ‘spiritual exercises’ - the rest
of their life will be healthier and stronger.
C. They will have better stability, balance, endurance and resilience to deal with the stress
and challenges of life and everything else they do all day.
D. They will also naturally experience more positive spirit emotion virtues like:
Joy, Gratitude, Peace, Love, Hope.
IV. Spiritual Formation Coaching
A. Spiritual Formation Coaching helps a client develop a strong spiritual core and to reclaim
their relationship with God as it was meant to be. We call this process transformation.
It’s a process, but also a journey through which the client opens their heart to a deeper
connection with God.
B. What are Spiritual Disciplines? Dallas Willard says, “Intentional practices that deepen our
experience of God’s grace by creating space for God’s Spirit to do his transforming power
in us.”
V. Spiritual Formation Practices for Transformation
A. Meditate on God’s Word
B. Practice Grief and Gratitude
C. Have Conversations with God Continually
D. Confession and Self-Examination
E. Surrender Your All
F. Cultivate Silence and Solitude
G. Focus Your Calling
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VI. Spiritual Practices Inventory
Spiritual Practices Inventory
What spiritual practices you are presently doing
Bible Reading
Bible Study
Confession
Worship
Fasting
Prayer
Keeping the Sabbath
Silence
Solitude Retreats
Tithing
Scripture Meditation
Other
Forgiveness
Contemplative Prayer
Prayer Partners
Breath Prayers
Surrender
Gratitude
Journaling
Self-care
Witness
Unplugging
Rest
Mentoring
Community
Centering Prayers
Control of the tongue
Small group
Self-examination
Detachment
Service
Check the spiritual practices above you are presently doing or would like to start doing.
VII. Spiritual Formation Questions
A. What is most helpful to me now?
B. What is most life-giving?
C. How am I opening myself to God?
D. How am I doing with self-care?
E. What can help me be more intentional to keep my mind on God?
F. What is God saying to me about me?
G. What is mine to do?
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References
Logan, E. Robert. (2012) Biblical Foundations of Coaching, Article,
www.loganleadership.com.
Willard, Dallas. Renovare, What is Spiritual Formation? https://renovare.org.
Stoltzfus, Tony. (2009) Christian Life Coaching Handbook: Calling and Destiny Discovery
Tools for Christian Life Coaching.
Calhoun, Adele, Ahlberg. (2019) Spiritual Disciplines Handbook: Practices that Transform
Us.
Scazzero, Pete. (2015) Emotionally Healthy Spirituality.
Free Resources at: https://www.flourishcenterforwellbeing.com/ideas
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Professional Life Coaching 101
PLC 103: Coaching Theory and Practice
Georgia Shaffer, M.A., PCC.
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I. Theory of Well-being
a. Positive Emotions
b. Engagement
c. Relationships
d. Meaning
e. Accomplishments
II. Theory of Neuroscience and Brain-based Coaching
a. For wisest choices consider the 3 H’s (Heart, Head, Holy Spirit)
b. Three strategies to enjoy higher levels of faith, hope and joy
c. Write 3 things you are grateful for today
d. Mediate on a loving God
e. Find meaning in stressful situations
III. Theory of Emotional Intelligence
a. Self-Awareness
b. Self- Management
c. Social Awareness
d. Relationship Management
IV. Theory of Behavioral Change
V. Theory of Development and Learning
a. Dweck's Mindset Theory
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b. Fixed Mindset
c. Growth Mindset
d. “Not Yet”
e. Styles of Learning
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References
Dweck, Carol, Mindset: The New Psychology of Success, (Life Coaching Stories & Tips
for Transforming Lives, (New York, N.Y. Penguin Random House Books, 2016).
Goleman, Daniel, Emotional Intelligence: Why it can matter more than IQ, (New
York, N.Y, Bantam Books, 2005).
Jennings, Timothy, God-shaped Brain: How Changing Your View of God Transforms
Your Life, (Downers Grove, IL, InterVarsity Press, 2017).
Kemsey-House, Henry, Kimsey-House, Karen, Sandahl, Phillip, Whitworth, Laura,
Co-Active Coaching: Changing Business Transforming Lives, (Boston, Ma, Nicholas
Brealey Publishing, 2011).
Seligman, Martin E.P., Flourishing: A Visionary New Understanding of Happiness
and Well-Being, (New York, N.Y. Free Press, 2011).
Shaffer, Georgia, Coaching the Coach: Life Coaching Stories & Tips for Transforming
Lives, (Friendswood, TX, Bold Vision Books, 2013).
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Professional Life Coaching 101
PLC 104: The Vibrant Person of a Coach
Catherine Hart Weber, Ph.D.
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I. What Makes a Good Coach - 20 Characteristics?
A. They are well adjusted and constantly seek personal improvement or development.
B. They have a lightness of being and joy of life.
C. They are passionate about “growing” as people.
D. They understand the distinction and balance between being and doing.
E. They are able to suspend judgment and stay open-minded.
F. They are risk-takers willing to get out of their own comfort zones.
G. They are entrepreneurial – visionaries, able to see the big picture and reinvent
themselves and their business/ministry to meet current trends.
H. They want to have a life as well as a business/ministry.
I. They have a biblical worldview and a global vision.
J. They are naturally motivational and optimistic.
K. They are great listeners who are able to empathize with their clients.
L. They are mentally healthy and resilient when life knocks them down.
M. Their focus is on developing the future, not fixing the past.
N. They are able to collaborate and partner with their clients, shedding the “expert” role.
O. They have a willingness to believe in the brilliance or potential for greatness in all
people.
P. They look at possibilities instead of problems and causes.
Q. They exude vulnerability and ‘being real’, even when unsure.
R. They present as authentic and genuine, with high integrity.
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S. They are willing to say, “I don’t know,” and explore where and how to learn what is
needed.
T. They enjoy what they do and are enthusiastic and passionate about life.
II. Personal Integrity
A. Be trustworthy.
B. Be authentic.
C. Be honest.
III. Self-Awareness
A. Biggest hindrance in good coaching outcomes is a lack of Self-Awareness.
B. Know your personality type
C. Know your strengths
D. Know your weaknesses
IV. Self-Care
A. Cultivating daily habits of health and wellbeing.
B. Living out what you are offering.
V. Mentoring and Personal Coaching
A. Who are your mentors?
B. Who is your coach, spiritual director, and therapist?
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VI. Accountability
A. Who are your accountability partners?
VII. Ongoing Learning and Training
A. Be a lifelong learner.
B. Develop your skills and continued education.
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Professional Life Coaching 101
PLC 105: Results Coaching: The Change
Process
Georgia Shaffer, M.A.
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I. Introduction
II. Six Stages of Change originated by Dr. Prochaska and Dr. DiClemente
A. Precontemplation
B. Contemplation
C. Preparation
D. Action
E. Maintenance
F. Relapse
III. Managing Progress and Accountability
A. Definition of accountability
B. Handling resistance to change
C. Methods of staying accountable
1. S.M.A.R.T goals
2. Embrace Resistance
3. Promote Self-accountability
IV. Other Strategies for the Challenging Transition to Change
A. Brainstorming
B. Reframing
C. Seeking God’s perspective
D. Facing fears
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1. Naming the Fear
2. Finding courageous role models
3. Using the fear for motivation
E. Overcoming plateaus
F. Using the Client’s Metaphors
G. Challenging the client
VI. Concluding Thoughts
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References
Kemsey-House, Henry, Kimsey-House, Karen, Sandahl, Phillip, Whitworth, Laura, Co-
Active Coaching: Changing Business Transforming Lives, (Boston, Ma, Nicholas Brealey
Publishing, 2011).
Prochaska, James, Prochaska, Janice, Changing to Thrive: Using the Stages of Change to
Overcome the Top Threats to Your Health and Happiness (Center MN, Hazelden
Publishing, 2016).
Rock, David, Rock, Linda, Coaching with the Brain in Mind: Foundations for Practice
(Hoboken, N.J.,John Wiley and Sons, 2009).
Shaffer, Georgia, Coaching the Coach: Life Coaching Stories & Tips for Transforming
Lives, (Friendswood, TX, Bold Vision Books, 2013).
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Professional Life Coaching 101
PLC 106: The Coaching Toolbox:
Assessments and Resources
Jennifer Cisney Ellers, M.A.
& Dina Jones, M.A.
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I. Introduction
II. Assessments
a. Goals Assessment:
a. Example: would include the client giving them honest 1-10 scale rating on
different areas of their lives and where they would like to be in the future
b. Formal Assessment: An existing test or tool
a. Myers-Briggs Type Indicator (MBTI)
b. Enneagram
c. Vocational Tests
a. Career Direct
b. Strong Interest Inventory
d. Spiritual Gifts
a. Elmer Towns Spiritual Gifts
e. Core Values Assessments
III. Activities
a. Client Activities Assessment
b. Clients Pick a “Theme” Song
c. TV Shows & Movies – the power of a story / narrative
d. Writing
e. YouTube Links
f. Vision Boards: Pinterest Boards, etc.
g. Life Mission Statement
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h. Life Impact Timeline
IV. Resources for Clients
a. List of books by topic
b. Create resources
c. Classes
d. Colleague Resources
Note: Please use or check all resources before you use them with a client.
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Professional Life Coaching 101
PLC 107: Legal and Ethical Guidelines in
Coaching
Jeanneane Maxon, Esq., J.D.
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I. Disclaimer
The information provided in this session is generic and for educational purposes only. You
should not expect communications at this session to be protected under the attorney-client
privilege. The information provided in this session is based on general legal principles and there
are often exceptions due to the specific laws of your state or the circumstances at your practice
and in your community. For guidance and advice on specific situations, you should contact a
local attorney.
II. Current State of Coaching
A. Coaching Statistics
B. The Importance of Insurance
i. Humans are fallible and we live in a litigious society
ii. Professional Liability Insurance
iii. Standard Coverages
iv. $1,000,000 per occurrence with $3,000,000 aggregate.
v. General Liability (if you own building where you practice)
vi. If an organization or nonprofit, consider adding Directors and Officers
insurance which cover employee related claims
vii. Search for “insurance for life coaches.”
C. Coaching Accreditation/Support Organizations
D. Code of Ethics
i. Research on your own. I make no endorsements or recommendations
ii. AACC Code of Ethics (https://www.aacc.net/wp-
content/uploads/2017/10/AACC-Code-of-Ethics-Master-Document.pdf)
iii. ICCA Code of Ethics: (https://christiancoachingtoday.com/wp-
content/uploads/2022/11/ICCA-Code-of-Ethics-1.pdf)
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iv. ICF Code of Ethics:
https://coachfederation.org/app/uploads/2017/12/2016ICFGlobalCoachingS
tudy_ExecutiveSummary-2.pdf
III. A Horse of a Different Color: Understanding the Differences between “Counseling” and
“Coaching”
A. Differences
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MAIN DIFFERENCES
B. Similarities
SIMILARITIES
C. Considering Terminology
i. Coaches should not use the term “counseling” in either title or
descriptions of services.
ii. Examples of inappropriate terms for unlicensed individuals:
a) Lay Counseling
Coaches
Accredited or Lay
Unregulated
Not titled
Always “clients”
Narrower Scope of Practice
LMHPs
Degreed and licensed
Highly regulated
Hold titles (LPC, LSW)
May havepatients”
Broader Scope of Practice
LMHPs
Desire to help people
Abide by a Code of Ethics
Subject to lawsuits
Should be trained
Have an agreement with
client/patient
Coaches
Desire to help people
Abide by a Code of Ethics
Subject to lawsuits
Should be trained
Have an agreement with client
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b) Peer Counseling
c) Pastoral Counseling
d) Substance Abuse Counseling
e) Patients
iii. Proper terms:
a) Coach/Coaching
b) Advocate/Advocacy
c) Mentor/Mentoring
d) Pastor/Biblically based pastoral care
IV. The Writing’s on the Wall: Formulating an Effective and Ethical Coaching Agreement
A. Agreement Basics
i. Terms and Conditions for a coach-client relationship
ii. Should be written
iii. Do not have to take every potential client
iv. Samples (have all samples reviewed) a local attorney:
v. ICF Sample Coaching Agreement
a) https://coachfederation.org/app/uploads/2017/11/SampleCoa
chingAgreement.pdf
B. Agreement Content
i. General Items
ii. Logistics/Calendar/closures
iii. Fee arrangement/cancellations
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iv. Third party participation
v. Confidentiality/Client File Retention
i. When is confidentiality limited? (threats of harm to self or others,
when required by law.)
vi. Conflicts/Referrals
i. Competency and Value-based Referrals
vii. Dispute Resolution
viii. Scope of Services
ix. Rights to Terminate
C. Example Clauses
Confidentiality
This coaching relationship, as well as all information (documented or verbal) that the Client
shares with the Coach as part of this relationship, is bound by the principles of
confidentiality set forth in the XYZ Code of Ethics. However, the Coach-Client relationship is
not considered a legally confidential relationship (like the medical and legal professions)
and thus communications are not subject to the protection of any legally recognized
privilege. The Coach agrees not to disclose any information pertaining to the Client without
the Client’s written consent's consent except where the information: (a) was in the Coach’s
possession prior to its being furnished by the Client; (b) is generally known to the public or
in the Client’s industry; (c) is obtained by the Coach from a third party, without breach of
any obligation to the Client; (d) is independently developed by the Coach without use of or
reference to the Client’s confidential information; or (e) the Coach is required by statute,
law, or by court order to disclose; (f) is disclosed to the Coach and as a result of such
disclosure the Coach reasonably believes there to be an imminent or likely risk of danger or
harm to the Client or others (including suicidal ideation and/or child abuse/neglect); and/or
(g) to protect the Coach from financial, physical or other harm. The Client also
acknowledges his or her continuing obligation to raise any confidentiality questions or
concerns with the Coach in a timely manner.
***This example is only a guide. If you wish to incorporate in a coaching agreement, you
should have it reviewed by your own attorney***
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CONFIDENTIALITY DISCLAIMER EXAMPLE
Life coaching should not be used as a substitute for counseling, psychotherapy,
psychoanalysis, mental health care or substance abuse treatment and should not be used in
place of any form of diagnosis, treatment or therapy. I will provide referrals in situations
where I determine you need services beyond what our coaching relationship should
provide. I abide by biblical principles in my practice and will also make referrals should I feel
I cannot help you in a situation that conflicts with my values.
***This example is only a guide. If you wish to incorporate in a coaching agreement, you
should have it reviewed by your own attorney****
CONFLICT/REFERRAL/SCOPE OF SERVICE EXAMPLE
Life coaching should not be used as a substitute for counseling, psychotherapy,
psychoanalysis, mental health care or substance abuse treatment and should not be used in
place of any form of diagnosis, treatment or therapy. I will provide referrals in situations
where I determine you need services beyond what our coaching relationship should
provide. I abide by biblical principles in my practice and will also make referrals should I feel
I cannot help you in a situation that conflicts with my values.
***This example is only a guide. If you wish to incorporate in a coaching agreement, you
should have it reviewed by your own attorney****
DISPUTE RESOLUTION EXAMPLE
Any claim or dispute arising from or related to this agreement shall be settled by mediation
and, if necessary, legally binding arbitration, in accordance with the rules Rules of
Procedure for Christian Conciliation of the Institute for Christian ConciliationTM (available at:
https://www.instituteforchristianconciliation.com/rules/); judgment upon an arbitration
decision may be entered in any court otherwise having jurisdiction.
***This example is only a guide. If you wish to incorporate in a coaching agreement, you
should have it reviewed by your own attorney***
D. Review of Breach of Contract Lawsuits
i. Elements:
i. Valid Agreement under the law
ii. Signed by an adult
iii. Not agreeing to engaging in an illegal activity
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iv. Consideration
ii. Breach
i. Violation of Contract
ii. Fee related dispute (overcharging)
iii. Confidentiality violation
iv. Failure to provide services
iii. Damages
i. Physical, Financial, or emotional harm
ii. Loss of money
iii. Bodily injury
iv. Emotional damage
Ponomarenko v. Shapiro, 287 F. Supp.3d 816 (N.D. Cal. 2018)
Client paid over $100,000 for coaching services. Travelled frequently to
Las Vegas for coaching.
Client claims coach failed to provide structured counseling services with
regular feedback
Outcome not publicly disclosed
Nkonoki Entertainment Group, LLC v. Callahan, №185023795S (Conn. Super. Ct.
December 6, 2018).
Here a Coach sued a client (goes both ways)
Agreement called for $140,000 to $180,000 for coach to get client
through a difficult divorce, included the coach interfacing with attorneys,
accountants and other professionals.
Client failed to pay Coach
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Coach prevailed in lawsuit
V. Stay in Your Lane: Scope of Practice and Referrals
A. Scope of Service Basics
i. How do Life Coaches help clients?
a) Defining goals
b) Formulating a plan that will use the client’s skills
c) Holding the client accountable for progress
d) Providing structure, encouragement and support
e) Identify helpful resources
f) Identify personal strengths/weaknesses
ii. What practices should Life Coaches avoid?
a) Medical Diagnosis/Treatment of Mental Illness (including
substance abuse and eating disorders)
b) Assuming all laws that apply to therapists apply to Coaches
c) Offering overly specific advice on medical, financial or dietary
issues
d) Ex: You should invest your money in bonds, stock market, etc.
e) Ex: I can help ween you off XYZ medication(s)
f) Ex: I recommend you go on the XYZ diet.
iii. Using inappropriate terminology
B. Ethical Referral Process
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i. Carefully assess potential clients before accepting them: What services
do they want? Have they ever been diagnosed with mental illness?
Does/Do their issue(s) align with your value system? Does the client
understand the limits of services the coach can provide?
ii. Have a scope of services/referral disclosure in Agreement.
iii. Consult with colleagues/ attorneys or other professionals
iv. Openly discuss the need to refer with client
v. Have client and MHP consider using the coach to provide supplemental
services, especially where termination of relationship or referral may
potentially harm the client
C. Working on “coaching” issue with a client in therapy with a LMHP
i. This is legally and ethically appropriate and can be beneficial to client
ii. Client must understand that Coach is working on a limited aspect of the
care
iii. Ex: coach provides support to client in developing self-discipline
strategies to implement a diet regimen created by a nutritionist
iv. Ensure the client has informed the MHP that he/she is seeing a coach for
whatever supplemental support the coach is providing
v. Receive client’s permission before contacting the MHP or discussing with
the MHP
VI. Loose Lips Sink Ships: Confidentiality Obligations and Limits
A. Confidentiality Basics
i. Not a Legal Requirement in same sense that licensed MHPs, doctors and
attorneys have a legal requirement to maintain “privileged
communications.”
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ii. Is an Ethical/Contractual Requirement: Coaching codes of ethics have
provisions about confidentiality and so should the Coaching Agreement.
iii. May not be subject to same legal protections for certain disclosures as
licensed professionals: Ex: Child Abuse Reporting (should denote limits in
Coaching Agreement).
iv. Includes taking reasonable actions to secure, maintain and protect client
files: Secure and locked. If electronic, appropriate security protections,
having a procedure that ensure client files are only release with consent
of client (confirming client identity before releasing), and maintaining
client files for an appropriate amount of time (typically 3 years or 3 years
after client has turned 18, depending on your state statutes of
limitations) --check with an attorney in familiar with your state law.
B. Confidentiality Limitations
i. As required by law
a) Subpoena (not a search warrant)
b) Court order
c) Child Abuse/Neglect in certain states
ii. As noted under the Coach Agreement-Critical to specify limits
a) Parents in case of minors
iii. To Protect or Defend Yourself (limited to only info necessary to
protect/defend self)
a) Client commits a crime against you (Ex: client hits you; you
suspect client has stolen your purse or wallet)
b) You need to take legal action, or you are sued (Ex: client sues
you for a slip and fall; you sue client to recover payment of
services rendered)
iv. Child/Elder Abuse & Neglect (in certain states)
C. Child Abuse/Neglect Reporting Issues
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i. Only applies to minors
ii. Can be physical, sexual, neglect/abandonment, “statutory rape,”
excessive discipline, and possibly emotional abuse (depends on state
statute)
iii. Can be abuse by anyone or only certain people (household
members/caregivers) depending on state law
iv. Only applies to current or recent abuse
v. “Reasonable suspicion”You are not the investigator
vi. Can tell client or parent, but not required to
a) Some states require all to report/other only certain
professionals
vii. Critical to specify that you will report in your Coaching Agreement
viii. Immunity clauses
ix. Child Information Gateway:
https://www.childwelfare.gov/topics/systemwide/laws-policies/state/
x. WHEN IN DOUBT CONSULT (with attorney or other professionals)
D. Tort Lawsuits
i. Can be for many issues:
a) Negligence
b) Intentional or Negligent Infliction of Emotional Distress
ii. Elements:
a) Duty (almost always the case)
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b) Breach (an action is taken in violation of the duty)
c) Causation (the breach is the cause of any damages suffered)
d) Damages (the plaintiff suffers financial, reputational, physical
and/or emotional damages
iii. Wolf v. Fauquier Cty. Bd. of Supervisors, 555 F.3d 311 (4th Cir. 2009)-
mom reported for suspected child abuse. Ruled in favor of Coach-
Immunity clause.
iv. Breen v. Pruter, 679 F. App’x 713 (10th Cir. 2017).-Coach waived fees in
exchange for permission to write client’s life story and for a % of court
case settlement. While likely not ethical, Court ruled in favor of Coach.
VII. Greater Love has no one than this: Addressing threats to self and others.
A. Addressing threats of harm basics
i. Need to include in Coaching Agreement
ii. Certain cases may require reporting to agencies (Children-DSS/Elderly)
iii. May need to notify police or a third party if threat is legitimate.
iv. If not reporting suicidal ideation or abusive tendencies, then strongly
consider referring to a licensed MHP.
B. Tarasoff Analysis Basics
i. Tarasoff v. Regents of the University of California, 17 Cal. 3d 425, 551
P.2d 334, 131 Cal. Rptr. 14 (Cal. 1976).
ii. California case, but generally accepted case law universally
iii. “Duty to Warn” case, but factors often used in determining self-harm
cases as well.
iv. Poddar was suffering from paranoid schizophrenia, acute and severe
v. Met with psychologist and confessed intent to kill Tarasoff
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vi. Civilly committed and then released. Killed Tarasoff
vii. Court found a duty to protect threatened third parties
viii. 33 states adopted at least a form of duty to warn law:
http://www.jaapl.org/content/42/4/469.long
C. Tarasoff Factors
i. Specificity
a) How specific is the plan?
b) Does the person have a plan?
c) Has she thought through the process?
d) Are the details vague or specific?
ii. Lethality
a) What is the likelihood that the method will lead to death or
serious bodily injury?
b) How quickly would the person die if she did what she planned to
do?
iii. Availability
a) What is the availability of the proposed method?
b) Does he/she have the means to carry out the plan?
iv. Proximity
a) What is the proximity to helping resources?
b) Could others easily reach her if necessary?
D. How to Respond
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i. Emergencies (imminent harm)
a) Call 9-1-1
b) Inform third party threatened
c) If client is a minor, inform parents
ii. Non-emergencies
a) Refer client to a licensed and qualified MHP
b) Confer with colleagues, supervisors, MHPs, and/or your
attorney
c) Contact appropriate agency for child abuse/neglect or elder
abuse
iii. Document Carefully
a) Common lawsuit in MHP world, but courts vastly rule in favor of
MHPs if Tarasoff analysis and justification for decision is
documented in client file.
Examples:
LAKE CNTY, IL: PATIENT “FRED”
HOW DO YOU THINK THE COURT RULED?
In favor of the Psychiatrist
LA COUNTY PATIENT JOE
HOW DO YOU THINK THE COURT RULED?
In favor of the Psychiatrist
Nicole
HOW DO YOU THINK THE COURT RULED?
In favor of the School Counselor
VIII. Who Ya Gonna Call?: Conclusion
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A. What should a Coach do if they are uncertain about any area of practice?
i. Call your attorney
ii. Christian legal society
a) https://www.christianlegalaid.org/resources/find-christian-
lawyer
iii. Contact a local church
iv. Refer to Codes of Ethics
v. Consult with MHPs, colleagues, supervisors, attorneys and other experts
vi. For Questions specific to this presentation (and not for legal advice), you
may contact Jeanneane Maxon at JNMaxonConsulting@gmail.com
Sample Clauses for Coaching Agreements1
Sample Confidentiality Clause:2
This coaching relationship, as well as all information (documented or verbal) that the Client
shares with the Coach as part of this relationship, is bound by the principles of
confidentiality set forth in the XYZ Code of Ethics. However, the Coach-Client relationship is
not considered a legally confidential relationship (like the medical and legal professions)
and thus communications are not subject to the protection of any legally recognized
privilege. The Coach agrees not to disclose any information pertaining to the Client without
the Client’s written consent's consent except where the information: (a) was in the Coach’s
possession prior to its being furnished by the Client; (b) is generally known to the public or
in the Client’s industry; (c) is obtained by the Coach from a third party, without breach of
any obligation to the Client; (d) is independently developed by the Coach without use of or
reference to the Client’s confidential information; or (e) the Coach is required by statute,
law, or by court order to disclose; (f) is disclosed to the Coach and as a result of such
disclosure the Coach reasonably believes there to be an imminent or likely risk of danger or
harm to the Client or others (including suicidal ideation and/or child abuse/neglect); and/or
(g) to protect the Coach from financial, physical or other harm. The Client also
acknowledges his or her continuing obligation to raise any confidentiality questions or
concerns with the Coach in a timely manner.
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Sample Dispute Resolution Clause:3
Any claim or dispute arising from or related to this agreement shall be settled by mediation
and, if necessary, legally binding arbitration, in accordance with the rules Rules of
Procedure for Christian Conciliation of the Institute for Christian ConciliationTM (available at:
https://www.instituteforchristianconciliation.com/rules/); judgment upon an arbitration
decision may be entered in any court otherwise having jurisdiction.
Sample Conflict/Referral/Scope of Service Clause:4
Life coaching should not be used as a substitute for counseling, psychotherapy,
psychoanalysis, mental health care or substance abuse treatment and should not be used in
place of any form of diagnosis, treatment or therapy. I will provide referrals in situations
where I determine you need services beyond what our coaching relationship should
provide. I abide by biblical principles in my practice and will also make referrals should I feel
I cannot help you in a situation that conflicts with my values.
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References
Articles
“20 Mistakes New Life Coaches Make.” Coaching the Life Coach. Available at:
https://coachthelifecoach.com/20-mistakes-new-life-coaches-make/. (Accessed 8 June
2020).
Johnson, R. “The Tarasoff Rule: The Implications of Interstate Variations and Gaps in
Professional Training.” Dec. 2014. The Journal of American Psychiatry and Law. Available at:
http://jaapl.org/content/42/4/469.long (Accessed 9 June 2020).
“Life Coaching v. Therapy.” Transformation Academy. Available at:
https://transformationacademy.com/2019/07/life-coaching-101-life-coaching-vs-therapy/
(Accessed 4 June 2020).
Montemarno, A. “When Life Coaches Get Sued.” 21 Feb. 2020. Available at:
https://medium.com/@amymonte/when-life-coaches-get-sued-b6c7d3af515e
(Accessed 4 June 2020).
Paterson, J. “Counseling v. life coaching.” Counseling Today. 15 Dec. 2008. Available at:
https://ct.counseling.org/2008/12/counseling-vs-life-coaching-2/. (Accessed 8 June 2020).
Ramrishman, G. “Understanding the Difference Between Coaching and Counseling.”
Entrepreneur. 4 Mar. 2020. Available at: https://www.entrepreneur.com/article/347144
(Accessed 1 June 2020).
Books
Goldvarg, D., Mathews, P. and Perl, N. Professional Coaching Competencies: The Complete
Guide. Executive College Press. 2018.
Codes of Ethics
2014 ACA Code of Ethics. American Counseling Association. Available at:
https://www.counseling.org/resources/aca-code-of-ethics.pdf
AACC Code of Ethics. American Association of Christian Counselors. 2014. Available at:
https://www.aacc.net/wp-content/uploads/2017/10/AACC-Code-of-Ethics-Master-
Document.pdf
ICF Code of Ethics. International Coach Federation. Available at:
https://coachfederation.org/app/uploads/2020/01/ICF-Code-of-Ethics_final_Nov12.pdf
ICCA Code of Ethics. International Christian Coaching Association. Available at:
https://christiancoachingtoday.com/wp-content/uploads/2022/11/ICCA-Code-of-
Ethics-1.pdf
Court Cases
Breen v. Pruter, 679 F. App’x 713 (10th Cir. 2017).
Ponomarenko v. Shapiro, 287 F. Supp.3d 816 (N.D. Cal. 2018).
Tarasoff v. Regents of the University of California, 17 Cal. 3d 425, 551 P.2d 334, 131 Cal. Rptr.
14 (Cal. 1976)
Toussant v. Williams, 62 F. Supp.3d 417 (E.D.Pa. 2014).
Wolf v. Fauquier Cty. Bd. of Supervisors, 555 F.3d 311 (4th Cir. 2009).
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Sample Coaching Agreements
“ICF Sample Coaching Agreement.” International Coach Federation. Available at:
https://coachfederation.org/app/uploads/2017/11/SampleCoachingAgreement.pdf
“ICCA Sample Coaching Agreement.” International Christian Coaching Association. Available at:
https://christiancoachingtoday.com/wp-content/uploads/2022/11/ICCA-Sample-Coaching-
Agreement.pdf
Studies
2016 ICF Global Coaching Study: Executive Study. International Coach Federation and
PricewaterhouseCoopers LLC. 2016. Available at:
https://coachfederation.org/app/uploads/2017/12/2016ICFGlobalCoachingStudy_Executive
Summary-2.pdf (Accessed 6 June 2020).
1 These agreements are samples only and to be used a guide. They should be reviewed by a licensed and qualified
attorney in your state before use. For guidance and/or advice on specific situations, you should contact a local
attorney.
2 Derived in part from: https://coachfederation.org/app/uploads/2017/11/SampleCoachingAgreement.pdf
3 Derived from: https://peacemaker.training/guidelinesforchristianconciliation/
4 Derived in part from: https://goldenlifecounselingandcoaching.com/wp-content/uploads/2014/09/Life-Coaching-
Contract.pdf
Jeanneane Maxon, J.D.
JNMaxonConsulting@gmail.com
JeanneaneMaxon.com
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Professional Life Coaching 101
PLC 108: Coaching for Well-Being: Tools to
Help Your Clients Find Joy, Purpose and
Resilience
Valorie Burton, M.A.
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I. Introduction
II. Coaching for Well-being
A. People want most to be well
B. People want to be happy
C. People want to have joy
III. Positive Psychology
A. The study of what goes right with us
B. What happens when we are happy, resilient and doing what God has for us
C. What happens when we experience positive emotions?
IV. Definition of Christian Coaching
A. A Vessel for God
B. Prayerful in Approach
C. Partnering with our clients in a thought provoking and creative dialogue that
inspires them to maximize their personal, spiritual, and professional potential
D. Your coaching philosophy emerges from who you are in your faith
V. Power of Positive Emotion
A. “I know that there is nothing better for people than to be happy and to do good
while they live.” Ecclesiastes 3:12 NIV
B. When you are going through stress or challenges, it is important to experience
something happy or positive
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C. Help clients find joy in the challenging times
D. As a coach, it is important to practice this as well
E. Switching the mindset from negative to positive
F. Happiness Test: https://valorieburton.com/resources/happiness-test/
G. Myths of Happiness
i. You know what will make you happy (we think we know)
ii. Happiness is what happens
iii. Having it all will make us happy
H. Happiness Setpoint: 40% of the choices you make everyday
I. Building Blocks of Joy
i. Positive Accurate Thinking
ii. Social Connections
iii. Managing the Negative
iv. Living in the Moment
v. Achievements
J. Examples of Happiness Triggers
i. Anticipation
ii. Connection
iii. Smiling
iv. Financial Savvy
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v. Play
vi. Purpose
VI. Resilience
A. The ability to bounce back from setbacks
B. The ability to thrive, grow and be effective in the face of adversity, challenges
and change
C. What Empowers Us and Builds Resilience
i. Genetics
ii. Support Systems
iii. How You Think
D. 5 Commitments
i. I will not feel sorry for myself
ii. I will not stare at the closed door
iii. I will dig deep unearth all of the courage I need
iv. I will direct my thoughts, my thoughts will not direct me
v. I will choose to believe that all things work together for good
E. TTR
i. Trigger (What causes the problem)
ii. Thoughts (What you say to yourself in the heat of the moment)
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iii. Reactions (The emotion or action you take as result)
F. Concluding Thoughts
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Professional Life Coaching 101
PLC 109: The Business of Coaching: Starting
and Managing a Thriving Coaching Practice
Jennifer Cisney Ellers, M.A.
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I. Introduction
II. A Business Plan
a. What type of coach are you going to be?
b. Create a list of the areas of expertise or have experience in.
c. The more specific the niche you are in, the more you fill a need, the more successful
you will be.
d. Make a list of interest areas to start, and then pair down by asking the following
questions.
a. Who is my target audience?
b. What age is my target audience?
c. Do they have the money for coaching?
e. Where is my target audience?
f. How are you going to structure your practice?
a. Coaching is different from counseling
b. In Person (Face to Face) or Virtual?
c. Lengths of sessions.
d. Time limited (on a timeframe) or Open Ended (based on need)
e. Rate for services
III. Platform
a. Writing
1. Books
2. Blogs
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b. Speaking
c. Website
d. Social Media
e. Business Tools
1. Home Office
2. Business Phone (Google Voice, etc)
3. Business Name
IV. Professional Documents
a. Business Card
b. Flyer
c. Professional Statement
d. Supporting Documents (progress report, coaching vs. counseling, etc.)
e. Filing system
V. Policies
a. Payments (packages, hourly rates)
b. Complimentary consultation
c. Cancellation
d. Referral System
e. Schedule
f. Terminating Clients
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Professional Life Coaching 101
PLC 110: Building a Digital Footprint for Your
Coaching Practice and Ministry
Benjamin Allison, Esq., M.B.A.
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I. Introduction
II. The 6 Foundation Blocks for Building a Successful Coaching Practice through Digital
Marketing
a. Positive Mindset
b. Websites
c. Email List
d. Strong Google Presence
e. Social Media
f. Irresistible Offer
III. Positive Mindset
a. Why should you spend all the time and effort to learn digital marketing?
i. The best form of digital marketing is an integrated digital marketing plan
that efficiently and profitably connects clients to coaches, which then
creates a win-win scenario where the client is receiving excellent
coaching and help, and the coach can earn a good living.
b. 5 Most Common Objections to Trying Digital Marketing
i. What if I’m not good with computers or websites?
ii. “I’m too busy”
iii. It’s expensive
iv. I can’t design any cool graphics or logos
v. Why should I focus on digital marketing over traditional marketing like
radio, TV, and print ads?
c. So, before I break those false beliefs for you, I want to share something with
you that has been on my heart for a while.
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i. I really believe that massive success comes to those who have the right
mindset, love what they do, and have the discipline/knowledge to
execute on their goals.
ii. You need to write this down… “this year is either going to get better for
you OR it’s going to get worse”
iii. This year I’m either going to get more clients or I’m not going get more
clients.
iv. This year I’m going to make more money or I’m not going to make more
money
v. Your success or lack of success is 100% up to you.
vi. It doesn’t matter what the democrats do - It doesn’t matter what the
republicans do.
vii. It doesn’t matter what pandemic or virus comes
viii. Winners will find a way to have success.
ix. You may have to pivot, you may have temporary setbacks, but winners
will find a way.
x. I believe that it takes faith in God, yourself, and your plan of attack.
xi. I want you to promise yourself that you will take control of your own
success over the next year.
xii. Write your goals down everyday.
xiii. Get a coach - you need one.
xiv. Commit to excellence
d. Let’s bust some of these false beliefs I gave you earlier starting with “I can’t be
successful in digital marketing because I’m not good with computers and
websites.”
i. I hear this one often. You are not alone.
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ii. The truth is that back in the 90’s and early 2000’s this was a very valid
reason.
iii. However today... This excuse doesn’t work anymore. Website builders
have become so intuitive and easy that I truly believe my 80-year-old
grandmother could build one on the right platform.
iv. It’s as easy as knowing what you want and dragging it onto a page if you
have the right platform (we will go over these).
e. #2 – I’m too busy
i. I want to propose to you that digital marketing done right SAVES YOU
TIME.
ii. Traditional marketing includes going to networking events, meeting with
clients one on one to see if you are a good fit, prospecting, passing out
business cards around town etc.
iii. With the right digital marketing plan in place, you will do some front-end
work and set up, but after that you can get qualified leads while you are
sleeping while doing little to no work until it is time to have your first
meeting. They can even pay for your services before you even meet
them!
iv. Even better, you could potentially let this run for a year or more without
making any changes
v. The only time you shouldn’t be trying to get new clients is when you have
a completely full schedule.
vi. But even then… when that happens there is still a way to build a waiting
list through digital marketing… and if you do it right, you will have more
clients then you know what to do with and it’s an easy way to justify an
increase in price
vii. I’m getting ahead of myself
viii. Bottom line – digital marketing can save you time in the long run
f. Myth #3 – “it’s too expensive”
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i. If YOU learn digital marketing – We are coming out with courses on
Digital marketing where I will teach you how to do itIt is THE LEAST
risky investment you can make in marketing
ii. Let’s say you have $10,000 you want to spend in marketing (The amount
can be any amount)
iii. You think to yourself… What are my options?
1. Radio
2. TV ads
3. Sponsor at a conference
4. Newspaper Ad
5. Brochures
6. Facebook Ads
7. Google Ads
iv. There are two clear winners here:
1. Facebook Ads
2. Google Ads
v. Because there is ALWAYS an “off Button”
vi. Radio
vii. Sponsorship at a conference
viii. With the off Button you can always pause/reset or walk away
ix. With these other traditional marketing channels, you can’t – they won’t
give you your money back.
x. Which is WAY more expensive
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xi. With digital marketing you can significantly reduce your risk and with
enough work, tweaking and education you can likely get most ads to at
least be break even if not profitable.
g. Myth #4 - I don’t know how to design any cool graphics or logos.
i. I will share with you a free tool that I use in our businesses everyday that
makes it so easy to build beautiful images.
ii. You can always do cool “quote images”
iii. Do a photo shoot of you and pair that with different quotes from what
you teach.
iv. Share other coaches' post/blogs with your customers
h. False Belief #5 – Why should I focus on digital marketing over traditional
marketing like radio, TV, and print ads?
i. We already covered that digital ads are least risky, but additionally:
1. They cost less
2. Brochure that cost us $0.55 a piece just to print and get delivered
to a person’s home.
3. We were hoping that this person:
a. Was in our target market
b. They would read the brochure
c. They would go to our website
4. Through Facebook ads, I was able to TARGET customers precisely,
(know they were in my target audience)
5. And I knew how much it cost to get them to my website.
6. This Facebook ad it was $0.50 to get them TO MY WEBSITE
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7. Whereas the print was $0.55 to make an impression (or deliver it
to their doorstep) then we had to hope they went to the website
afterwards. Typically, in direct mail your response rate between
half - 2% response rate.
8. That means in order to get one person to my website from that
mailer it was costing us between $27.50 - $110 to get to the
website.
9. HUGE Difference
10. Digital Marketing is Targeted
a. You are either placing ads for what people are search for
b. Example: Marriage Life Coach who lives in Seattle WA
c. You can put ads up on Google for those who are Searching
for ”Marriage Coach” and those who live in Seattle
d. Your ad will be one of the firs things they see on Google
e. OR
f. You are placing ads in front of groups of people that you
believe would find your ads relevant.
g. Same example: Target it to married people who are 25-40
years old, who live in Seattle, who are live in the top 20%
wealthiest zip codes inside of Seattle, who are “active
shoppers” on Facebook (they engage Facebook ads)
h. Or you make a lookalike audience based on your current
customers
IV. Website
a. There are three main purposes for any coaching website:
i. Inform your clients (or potential clients)
ii. Collect data from your clients
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iii. Collect money from your clients
b. What could a great website do for you:
i. Get new leads and clients for you;
ii. Build your email list to send special offers to;
iii. Highlight your work – maybe get speaking opportunities;
iv. Be paid as a consultant;
v. Promote your social media accounts; and
vi. Much more
c. Three basic aspects to all websites
i. URL Address – domain name
1. www. .com .net etc.
ii. Hosting
iii. Theme
d. There are 4 things your website MUST do to have lasting success
i. It must be fast loading
ii. In the past, Amazon found out that for every 100ms of load-time cost
them 1% in sales, and Google discovered that an extra half second's
search result generation time caused traffic to drop by 20%.
iii. It MUST be mobile responsive
iv. Meaning… It must look good on our cell phones and tablets
v. Most good website builders will have this feature
vi. 50% of all websites are viewed on a phone
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vii. It must be Search Engine Optimized
viii. Where you rank on Google
ix. It must have a Clear message of what problem you fix and easy to
Navigate
x. Donald Miller always says, “if you confuse, you lose”
e. Most popular website builders:
i. WordPress – Most custom
ii. Squarespace – Less custom, but easiest to use
iii. Wix.com
f. Free resource:
i. www.WebsiteGrader.com
ii. Will give you a score out of 100 total points
iii. Then tells you where your website could improve
1. Performance (30)
2. Mobile (30)
3. SEO (30)
4. Security (10)
V. Email
a. Every business needs to have an email list.
b. Every business needs to be sending regular emails.
c. You own the list. – it’s free traffic
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d. Jeff Walker, ”Product Launch Formula” states that your business should generate
$1/month for every name on your list.
i. Context – Digital products
e. Don’t spam
f. Send relevant content & promotions
Email
Best Practices
Create a content Calendar
Create opt-in pages to get new leads
Premium digital content
Email Triggers Move people from list to list
based on actions or non actions they take
List swap
Find a competitor or related business with a
similar sized list.
Both write an email promoting your product or
service and send it out a set amount of times
Mutually benefit through sales and growing
your list
g. Suggested and trusted email providers:
i. Aweber
ii. Get Response
VI. The Power of Google of Your Practice
There are 40,000 Google searches every second or 3.5 billion every day.
https://www.internetlivestats.com/google-search-statistics/
a. Google is a search engine – ALL about relevancy!
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i. The more relevant information you post and tie to your website, the
more likely your website will pop up high when people are searching for
you.
ii. SEO (Search Engine Optimization)
iii. All about “relevant” searches
1. Relevancy is determined by ”Keyword(s)”
iv. Plugins
v. Blogs/Articles
b. Google My Business
i. Free Profile - (just need a google account).
ii. Connects business & customers via search, maps, and reviews.
iii. EVERY business needs to have a strong My Business account
1. www.google.com/business
iv. Reasons to have an account:
1. Puts you on Google Maps
2. Ranks you higher on Google
3. Respond to Google Reviews (both positive and negative)
4. Hours of Operation
5. Phone Number
6. Website
7. Pictures of your office & staff
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v. Google Reviews
1. Separate yourself from the competition.
2. Build trust.
3. The problem with Google Reviews…
4. No one leaves 5-star reviews organically.
5. Great businesses look TERRIBLE online
6. Because of time, I don’t have the ability to show you the strategy
that I used with a bail bonding company to get over 360 5-star
reviews in a year
7. I’ll show you exactly what we did in Life Coaching 201so make
sure you get that course if you haven’t already. It’s a game
changer!
vi. Google Analytics
1. Extremely powerful free resource
2. Real Time
a. Audience
i. Demographics
ii. Which pages are people looking at
iii. How long are they on your site
b. What type of device are they using
3. Free Course
a. https://analytics.google.com/analytics/academy/
vii. Google Ads
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1. Every business needs to invest in Google ads
a. Especially service-based businesses.
2. Google ads appear based on what people are SEARCHING FOR
3. Least Risky Investment
4. Counseling Clinic Case Study.
a. Invested $300/m increased revenue by $6,000/m (7th
month running)
b. You can invest as little or as much as you’d like
c. There is always an ”off switch”
d. Results may vary
VII. Social Media
a. Facebook:
i. 3.2 Billion Social Media Users42% of the world’s population
1. OurWorldInData.org
ii. Time spent on Social Media Per Day
1. 2 hours and 22 minutes
b. I really believe each coach should start out focusing on 1 or maybe two social
media accounts
i. Facebook
ii. Instagram (linked)
iii. YouTube (search engine/social media platform)
1. Video get more views over time verses dying like Facebook
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iv. LinkedIn
v. Twitter
vi. TikTok
vii. Snapchat
viii. And there is more
c. Facebook has the most users 2.45 monthly ACTIVE users on Facebook.
i. From teenagers to those who are 100 years old
ii. Robust Ad platform
d. Instagram (linked)
i. Owned by Facebook
ii. Easily linked. It’s only going to get better.
iii. Ad platform
e. YouTube
i. 5 billion YouTube videos are searched for every single day
ii. If you put out great free content, people will start subscribing to your
channel and you can send them to your website for more offers on your
services.
iii. YouTube will pay you if your content goes viral (this is different than
Facebook)
f. LinkedIn
i. Known to be the more professional social media platform.
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ii. You can run ads targeting people by their jobs and roles inside of
different industries
iii. Great if you are selling a professional service
g. Twitter
i. Often gets overlooked as the “old” social media platform.
ii. In 2019, there was still 145M active Daily users on this platform.
iii. Sometimes it is good to go to a pool that is not so crowded. Be the big
fish in a small pond
h. TikTok
i. Is a relatively new platform. It started out really for young people, but
like ALL social media platforms, it has gotten older – meaning more and
more adults are jumping on board.
ii. We have seen this with EVERY platform – Facebook, Instagram etc.
iii. Don’t let that be an excuse not to join.
i. Snapchat
j. And there is more
k. Professional account vs. Personal account
i. This allows you to separate your friends from your business
1. Or more importantly your business from your personal life
ii. Facebook limits the number of friends you can have but does not limit
the amount of page likes/follows that you receive
iii. Need a page to run Facebook Ads
1. Can’t run them off your personal profile
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l. Post Engaging Pictures
i. Pictures get more engagement than just text updates
ii. www.canva.com
1. Free account
2. Templates
3. Quotes
4. Services
5. Employee Recognition
6. Updates
iii. Understand the Facebook algorithm. Rewards engaging content.
1. Do NOT pull photos from just a general Google Search
2. $8,000 Omaha Case
m. Facebook Ads
i. Remember the biggest difference between this platform and Google ads
is that in Facebook, you can target people based on a wide variety of
things.
ii. With Google your ads show up based on what they search for.
iii. Facebook, you can put a message in front of someone even if they have
never searched for it.
n. Facebook Ads Targeting – Hunting vs. Fishing
i. Health & Wellness Coach
ii. Webinar on how to lose 10 pounds fast and easy
iii. Think about your target market.
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iv. Experience has shown you that your target audience is
1. Women 40-55 years old
2. Make at least $40k a year
3. Targeting: Women>USA>40-55 years old> Beachbody Company >
Tony Robins (self help) > Nutrition companies > Engaged Shopper
on Facebook
4. Retarget them so they can see your ad over and over
VIII. Irresistible Offers
a. The best way to get new clients is to have an irresistible offer.
i. An irresistible offer does not mean lowering your price.
ii. Sometimes you may choose too.
b. People buy offers not products or services
c. Used Apple Computer Example
i. $500 - used price but I bet I could sell you it for $5,000
ii. All my contacts are in there – you can text and call them
iii. Celebrities
iv. Billionaires
v. Politicians
d. This person has spent $50,000 in coursesyou get access to it all for free
e. All the person’s eBooks ($500 value)
f. Good irresistible offers in coaching:
i. Financial Coach
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ii. $997 Financial Freedom Package
iii. Normal rate $100/hr.
iv. 5 sessions ($500 value)
v. Free budget review & recommendations ($300 value)
vi. 8 module course you built that you are selling for $800 (free) (How to get
out of debt in 90 days)
vii. Free webinar on how your small business generated $10,000 in 15 days.
(Valued at $500)
g. Total Value: $2,200 but selling for only $997.
h. There are many ways to structure an offer, but the best way is to add so much
value through digital product
i. Once you create a digital product you can use it for years!
j. In the example above, that life coach would have to work 40% more to make
that same amount of money, but because he/she had digital products she could
get paid more for less work.
IX. Closing Thoughts
a. In closing... I really want to re-emphasize that success in this digital world is all
about having the right mindset, the dedication to execute and get things done
and the guts to learn something new and take some risk.
b. I know each of you can find success in this IF you are willing to commit to
learning it.
c. I want you to know that we are here for you at Light University and are
committed to helping you in your journey.
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Professional Life Coaching 101
PLC 111: Break-Through Coaching: Getting Past
the Roadblocks to Achieve Greater Success for
You and Your Clients
Mark Crear, Ph.D.
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I. The Roadblocks
a. Roadblock #1 Self Doubt
i. What if this doesn’t work?
ii. What if they don’t like my program?
iii. What if they laugh when I tell them what I charge?
In short, it’s any thought, or series of thoughts, that cause me to hallucinate about a future I
don’t actually want. It’s me imagining a worst-case scenario.
You can retrain your brain. You can take control of the conversation. Make it work for you, not
against you.
How? By asking better questions. Questions like…
iv. What will this look and feel like when it works better than I even imagined?
v. What if people enroll and LOVE my program?
vi. What if the price I’m charging causes people to sit up, take notice and
attracts the very clients who are most likely to apply my teaching?
b. Roadblock #2 – Perfectionism
i. Perfectionism. We see this all the time. Truth is, I believe this comes from a
place of wanting to serve. Wanting to give clients the “perfect”
experience…wanting to really help people.
ii. Trying to get something perfect causes you to create NOTHING
iii. So, instead of letting the idea of perfection stop you, ask these questions…
1. What’s the outcome I want?
2. What’s the shortest, simplest path to that outcome?
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3. What are the top 20% of actions that will move me towards that
outcome today?
c. Roadblock #3 – DIY Thinking
i. It’s simply too much for any one person to pull off on their own.
ii. Different types of coaching
1. Relationship
2. Organizational
3. Mental Health Coach
iii. Network
d. Roadblock #4 – FEAR
i. IT ALL COMES DOWN TO FEAR
ii. The ONE thing all these mental roadblocks have in common is FEAR…
1. Fear of not being accepted
2. Fear of failing
3. Fear of missing out on something … and about a hundred other fears.
II. The Five Fatal Fears
a. Fear of Failure Need: To Succeed
b. Fear of Rejection Need: Approval
c. Fear of the Unknown Need: Control
d. Fear of being Wrong Need: Being Right
e. Fear of Pain Need: Comfort
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III. The 5 P’s
a. Purpose
b. Passion
c. Perception
d. Progression
e. Permission
IV. Conclusion
a. Ask: Learn why it’s important to pose questions rather than making statements (or
pointing out what the receiver has done wrong).
b. Listen: Preaching won’t help the receiver understand their behavior gaps. Learn
their perspective (and don’t judge).
c. Validate: Look for ways to validate the receiver’s understanding of their gaps and
their commitment to treating others better.
d. Suggest: You’ll have ideas for how the receiver can improve their work relationships.
The coaching role allows you to suggest ideas but not to demand compliance. It’s a
delicate dance.
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Professional Life Coaching 101
PLC 112: A Better Way: Helping Clients Turn
Their Life Around
Tim Clinton, Ed.D.
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But I fear, least somehow, as the serpent deceived Eve by his craftiness, so your minds may be
corrupted from the simplicity that is in Christ. “
II Corinthians 11:3
I. The Fork In The Road
A. Everybody will come to a crossroad that will present them with some hard
choices:
i. Continue on as before
ii. Or make changes that are sometimes painful and always frightening
B. The major choice people face is whether to walk the pathway of healing or the
pathway of continuing pain
C. Discontent versus the death of desire
II. Losing Heart
A. Assaulted
B. Angry / Anxious
C. Aloneness
“In your anger, don’t sin…”
Ephesians 4:26
“Be anxious for nothing…”
Philippians 4:6
D. Alienated / Arrogant
E. Adulteries of the Heart
F. Addiction
G. Accuser whispers lies…
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III. Turning Your Life Around
A. Affection of God
B. Assessment
“Search me, O God, and know my heart Try me, and know my anxieties; and see if there is any
wicked way in me” - Psalm 139:23-24
C. Awareness
“Also I heard the voice of the Lord, saying: “Whom shall I send, And who will go for Us?” Then I
said, “Here am I! Send me.” - Isaiah 6:8
D. Attachment
“I am the true vine, and My Father is the vinedresser. I am the vine you are the branches. He
who abides in Me, and I in him, bears much fruit; for without me you can do nothing.”
John 15: 1,5
E. Action
“The things which you learned and received and heard and saw in me, these do, and the God of
peace will be with you.” - Philippians 4:9
F. Accountability
“Two are better than one. Because they have a good reward for their labor.”
Ecclesiastes 4:9
Confess your faults one to another, and pray for one another that you may be healed”
James 5:16
G. Alive Again
“…there was a war in heaven…And the dragon lost the battle and was forced out of
heaven…[and] was thrown down to earth…Then I heard a loud voice shouting across
the heavens: “IT has happened at last-the salvation and power and kingdom of our
God, and the authority of His Christ! For the Accuser has been thrown down to
earth…And they have defeated him because of the blood of the lamb, and the word of
their testimony.” Revelation 12:7,8,10,11
H. Accuser Defeated
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Note: The views and opinions expressed in this course are those of the presenter and do not
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