Small Towns, Big Ideas: The Rise of Innovation and Entrepreneurship in India’s Tier 2 and Tier 3 Cities PDF Free Download

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Small Towns, Big Ideas: The Rise of Innovation and Entrepreneurship in India’s Tier 2 and Tier 3 Cities PDF Free Download

Small Towns, Big Ideas: The Rise of Innovation and Entrepreneurship in India’s Tier 2 and Tier 3 Cities PDF free Download. Think more deeply and widely.

Small Towns,

Big Ideas

The Rise of Innovation and Entrepreneurship

in India’s Tier 2 and Tier 3 Cities

January 2024

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Foreword

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Policy Recommendations

Fueling India’s Future:

Exploring the vibrant Innovation and

Entrepreneurship Landscape in Tier 2

and Tier 3 Cities

Challenges and Opportunities for

Innovation and Entrepreneurship in

Tier 2 and Tier 3 Cities

Nurturing Innovation Beyond Metropolises:

Decoding the Government’s Catalytic Role

in Tier 2 and Tier 3 Entrepreneurship

The Role of Stakeholders in Promoting

Innovation and Entrepreneurship in

Tier 2 and Tier 3 Cities

The Role of Digitalization for

Entrepreneurs in smaller areas in

Tier 2 and Tier 3 Cities

Unstoppable Aspirations:

Tales of Entrepreneurs from the

India’s Tier 2 and Tier 3 Cities

Insights from Comprehensive Survey:

Decoding Data for Startups, Academic

Institutions and Investors

30 46

Overview of the Indian Startup

Ecosystem

Table of

Contents

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

2016 2020 2021 2022 2025

‘Startup India’

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Overview of the Indian

Startup Ecosystem

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

State-Level Strength

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Textile and Garment Production

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Employment Significance

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Material Leadership

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Workforce Engagement

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Fueling India’s Future:

Exploring the vibrant Innovation

and Entrepreneurship Landscape

in Tier 2 and Tier 3 Cities

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Stimulating Economic Growth and Job Creation in Tier 2 & 3 Cities

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Population Trends and Forecast

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63.1Cr

57.9Cr

52.7Cr

47.5Cr

42.3Cr

Projection of Population Growth in Tier 2 and Tier 3 cities%_75%L$-$"(`

Need for Innovation and Entrepreneurship

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0-+$<"b%AS00L*E

1.5M

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Startup Job Creation Trends

3:7(% 8$#,:% ,$-?7'"(% #% <-1,$":"5(7?"% '",7<.7-5% -;% .:"%

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<-22"<.7?"2@%<-5.$7=+."'%.-%.:"%8"5"$#.7-5%-;%#%(7857;7<#5.%

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Total Number of Jobs created by Tier 2 and Tier 3 Startups%_75%h#N:(`

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150 Lakhs

100 Lakhs

50 Lakhs

Startup Fundraising Trends

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1,12,500 Cr

75,000 Cr

37,500 Cr

Total Funding Raised by Tier 2 and Tier 3 Startups%_75%9A&%L$-$"(`

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Comparison on Growth of Startups in Tier 1 vs Tier 2 and Tier 3 cities

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Key Drivers Contributing to Startup Growth in Tier 2 and Tier 3 Cities

3:"% 47'"(,$"#'% #?#72#=727.@% -;% 75."$5".%

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Enhanced

Connectivity

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Expansive and

Flourishing Market

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Abundance of

Skilled Talent

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#8"-+(% ;-+5'#.7-5% .-% <-11"5<"%

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1-$"%"n<7"5.2@G

Economic Advantage -

Lower Cost of Living

3:"% 8-?"$51"5.R(% $-=+(.% (+,,-$.%

75;$#(.$+<.+$"%;-$%(.#$.+,(%47.:75%37"$%>%

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Government

Backing

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

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Challenges and

Opportunities for Innovation

and Entrepreneurship in Tier

2 and Tier 3 Cities

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Challenges and how they can be addressed

E-Commerce / Digital Market:

0.#$.J+,(% <#5% .#$8".% 8"-8$#,:7<#22@%

'7(,"$("'% 1#$N".(% +(758% "J<-11"$<"%

#5'%'787.#2%1#$N".758%

Limited Local Market Unstructured Business Environment High Cost of Logistics

Improvement in Business Environment:

91,2"1"5.758% <2"#$% ,$-<"(("()% ";;"<.7?"%

2"#'"$(:7,)% 5+$.+$758% #% <+2.+$"% -;% 755-J

?#.7-5%#5'%(.$-58%-$8#57O#.7-5#2%<+2.+$"G

Improvement in Infrastructure:

T-?"$51"5.%(:-+2'%+5'"$.#N"%757.7#.7?"(%

.-% 71,$-?"% ,+=27<% .$#5(,-$.)% :78:4#@%

<-55"<.7?7.@)%;$"l+"5<@%-;%.$#75()%".<

Skilled Manpower Base:

3:"% #?#72#=727.@% -;% (N722"'% 1#5,-4"$%

:#(% =""5% 75(.$+1"5.#2% 75% "(.#=27(:758%

#5'% (<#2758% +,% ?#$7-+(% $"87-5#2%

=+(75"(("(%#5'%(.#$.+,(G

Lack of Availability

of Talent

Lack of Entrepreneurial

Community

Difficulties in getting

the Right Talent

Creation of Entrepreneurial Hubs:

T-?"$51"5.(% #5'% 2-<#2% =-'7"(% (:-+2'%

,$-1-."%.:"%<$"#.7-5%-;%"5.$",$"5"+$7#2%

:+=(% 75% .:"("% <7.7"(% .-% (.71+2#."% 75."$J

#<.7-5(%=".4""5%'7;;"$"5.%(.#N":-2'"$(

Specialized Courses:

T-?"$51"5.% #5'% 75(.7.+.7-5(% <-+2'%

-;;"$% (,"<7#27O"'% <-+$("()% m57(:758%

0<:--2(% ".<G% .:#.% "l+7,% 3#2"5.% 75%

"1"$8758%'-1#75(G

Incentivization:

T-?"$51"5.(%<#5%,$-?7'"%75<"5.7?"(%.-%

"M7(.758% <-1,#57"(% #5'% 75(.7.+.7-5(% .-%

(".% +,% 75<+=#.7-5% <"5.$"(% -$% <-+2'%

$",+$,-("%?#<#5.%8-?"$51"5.%=+72'758(%

75.-%<-J4-$N758%(,#<"(

Limited Incubators and

Co-working Space

Lack of Awareness about

Government Policies

Insufficient

Regulatory Systems

Creating Public Awareness:

T-?"$51"5.% #(% 4"22% #(% -.:"$% $"2#."'%

75(.7.+.7-5(% (:-+2'% <-5'+<.% ("175#$()%

4-$N(:-,()% Y% $-#'(:-4(% .-% <$"#."%

#4#$"5"((% #=-+.% .:"% ="5"m.(% #5'%

8-?"$51"5.%(<:"1"(%.#$8".758%(.#$.+,(

Single-Window Clearance Systems:

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(.$+<.+$"(% =@% 75.$-'+<758% (7582"J

475'-4% <2"#$#5<"% (@(."1(% ;-$% (.#$.J

+,(% #5'% 1#N758% .:"% ,$-<"(("(% 1-$"%

.$#5(,#$"5.%#5'%+("$J;$7"5'2@G

Targeted Governmental Initiatives:

3:"% #=("5<"% -;% 8-?"$51"5.% 757.7#.7?"(%

;-$% 71,$-?758% 75;$#(.$+<.+$")% ,$-?7'758%

.#M% =$"#N()% #5'% 75?"(.758% 75% "5.$",$"J

5"+$7#2% "<-(@(."1% 71,"'"(% 755-?#.7-5%

#5'%."<:5-2-87<#2%#'?#5<"1"5.(G

Lack of Government Initiatives Lack of Access to Capital Low Internet Penetration

Funding & Support Ecosystem:

L$"#.758% #% (+,,-$.7?"% "<-(@(."1% .:#.%

75<2+'"(%#58"2%75?"(.-$()%?"5.+$"%<#,7.#2)%

#5'% 8-?"$51"5.% 757.7#.7?"(% .-% ,$-?7'"%

;75#5<7#2% $"(-+$<"(% #5'% 1"5.-$(:7,%

-,,-$.+57.7"(% 4722% :"2,% (.#$.+,(% .-%

(+$?7?"%#5'%8$-4G

Growth of Digital Infrastructure:

95?"(.1"5.(% 75% '787.#2% 75;$#(.$+<.+$")%

'787.#2%27."$#<@%,$-8$#1()%#5'%#;;-$'#=2"%

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Addressing Challenges and Driving Local Development

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Robust Startup Ecosystem

9.% 7(% ?"$@% "(("5.7#2% .-% "(.#=27(:% #% 5+$.+$758%

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37"$%H%<7.7"(G

Infrastructure Facility

37"$%>%#5'%37"$%H%<7.7"(%-;."5%;#<"%75;$#(.$+<.+$#2%

<:#22"58"(% 75% ,$-?7'758% (.#."J-;J.:"J#$.%

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Small Towns, Big Ideas

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Nurturing Innovation

Beyond Metropolises:

Decoding Government’s

Catalytic Role in Tier 2 and Tier 3

Entrepreneurship

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National Entrepreneurship

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Startup India

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Program

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(ATLs)

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Innovation, Rural Industries

& Entrepreneurship (ASPIRE)

Atal Innovation

Mission’s AIM-iCREST

Programme for Researchers

in Innovation & Entrepreneur-

ship (AIM-PRIME)

Standup India

Initiative

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Best Practices for Promoting Entrepreneurship in Tier 2 and Tier 3 Cities

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“

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Ajmer

Jodhpur

iStart Rajasthan:

Government Support Redeﬁning Startup Success

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Techno Hub,

Jaipur

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Small Towns, Big Ideas

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iStart Rajasthan:

Government Support Redeﬁning Startup Success (contd.)

Facilities being offered by iStart:

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“

”

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Non-academic Partners

Academic Institutions

City-specific Institutions

Startups

Industry Bodies

Stakeholder Ecosystem

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State Govt.-run programs

Collaboration

Shared Vision

Collaboration Collaboration

The Role of Stakeholders in

Promoting Innovation and

Entrepreneurship in Tier 2

and Tier 3 Cities

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

24 S22%(.#N":-2'"$(%,2#@%#% <$+<7#2%$-2"%75%,$-1-.758%755-?#.7-5%

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

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Digital India India Innovation Growth

Programme (IIGP)

Make In India

Atal Tinkering Labs

(ATL)

NITI Aayog’s Atal

Innovation Mission (AIM)

Global Innovation

Platform (GIP)

The Role of Digitalization

for Entrepreneurs in

smaller areas in Tier 2

and Tier 3 Cities

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

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Impact of Government Initiatives

Technology Driven Solutions in Tier 2 and Tier 3 cities

[

Major Digital Services delivered from Tier 2 and Tier 3 Indian cities

Social & Interactive

41-43%

Cloud

21-23%

Analytics

16-18%

Automation

10-12%

Mobility

<1%

Cyber Security

<1%

Miscellaneous

6-8%

d%-;%3-.#2%P3U(

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Breaking Barriers, Igniting Minds

The eSaral Story of A!ordable Education

and Empowerment

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Sector: EdTech

Location: Kota, Rajasthan

Co-Founders: •NK Gupta

•Saransh Gupta

•Prateek Gupta

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Unstoppable Aspirations:

Tale of Entrepreneurs from the

India’s Tier 2 and Tier 3 Cities

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Spreading Happiness through #HappyNews

The Knocksense Media Story

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Sector: Media

Location: Lucknow, Uttar Pradesh

Co-Founders: •Varul Mayank

•Vibhore Mayank

Pioneering Pet Care with Compassion

Zoivane Pets' Journey of Love and

Innovation

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Sector: Pet Care

Location: Surat, Gujarat

Co-Founders: •Nishma Singhal

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Elevating Smaller Cities with

Innovative Assessments

Testntrack leads the way!

Sector: EdTech

Location: Jaipur, Rajasthan

Co-Founders: •Priya Soni

•Vinay Kamal Sharma

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Small Towns, Big Ideas

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Sampling Approach

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Sample Size

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Survey Methodology

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Data Collection

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Data Interpretation

Insights from

Comprehensive Survey:

Decoding Data for Startups,

Academic Institutions & Investors

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Selected States for Survey

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&#5N758%P$#1"4-$N%>Z>>G%

Pillars of Assessment

Rajasthan

Gujarat

Uttar Pradesh

Haryana

Odisha

State Startup Ranking 2022 - Category

3-,%D"$;-$1"$

6"(.%D"$;-$1"$

h"#'"$

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3-,%D"$;-$1"$

State Startup Ranking 2021 - Category

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[

Responses were collected from 23 Tier 3 cities from the selected 5 states

Name of the State

Tier 3 Cities from where responses were collected

&#I#(.:#5

j-.#)%a'#7,+$)%F-':,+$)%6:#$#.,+$)%67N#5"$

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Selected Tier 2 and Tier 3 Cities:

Unveiling Key Insights through Strategic Study Sampling

0+$#.R(%(.#$.+,%"<-(@(."1%7(%$#,7'2@%8#75758%,$-175"5<"G%Q7.:%-?"$%>)]HZ%(.#$.+,(%75%.:"%<7.@)%

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N5-42"'8"%(:#$758)%;+$.:"$%;+"2758%.:"%8$-4.:%-;%.:"%<7.@R(%"5.$",$"5"+$7#2%2#5'(<#,"G%

F#7,+$% $#5N(% e.:% 5#.7-5#22@% #5'% [f[% 82-=#22@% 75% .:"% (.#$.+,% "<-(@(."1G% 3:"% <7.@R(% '7?"$("%

75'+(.$7"(% ,$-?7'"% #% +57l+"% 1#$N".% ;-$% (.#$.+,()% =#<N"'% =@% o-+$7(:758% 75<+=#.-$(% #5'% <-J

4-$N758%(,#<"(G%T-?"$51"5.%#5'%"'+<#.7-5#2%(+,,-$.%;-(."$%755-?#.7-5%#5'%<-22#=-$#.7-5G%

Q7.:% ,-27<7"(% 27N"% .:"% &#I#(.:#5% 0.#$.+,% D-27<@% >Z>>% #5'% #% '"'7<#."'% (.#$.+,% ;+5')% F#7,+$%

#71(%.-%="<-1"%#5%93%Y%(.#$.+,%:+=G%3:"%<7.@R(%,7?-.#2%$-2"%<-5.$7=+."(%.-%.:"%(.#."C(%$7(758%

."<:%Y%(.#$.+,%2#5'(<#,"G

Surat

Jaipur

3:"% (.#$.+,% "<-(@(."1% 75% 6:+=#5"(4#$% 7(% o-+$7(:758% #5'% '@5#17<)% ("<+$758% .:"% >>5'%

,-(7.7-5%75%95'7#%#5'%]\Z.:%82-=#22@G%3:"%<7.@R(%;+(7-5%-;%75'78"5-+(%<+2.+$"%#5'%."<:5-2-87<#2%

,$-8$"((%-;;"$(%#%'7?"$("%#$"5#%;-$%(.#$.+,(%.-%?"5.+$"%75.-G%9.%,$-?7'"(%#'?#5<"'%75<+=#.7-5%

;#<727.7"()% 2#=-$#.-$@% #<<"(()% #5'% "l+7,1"5.% ;-$% ,$-'+<.% 755-?#.7-5)% #22% $"75;-$<"'% =@%

1"5.-$(:7,G% 3:"% 8-?"$51"5.R(% 0.#$.+,% *'7(:#% 757.7#.7?"% '$7?"(% "5.$",$"5"+$(:7,% #5'% #7'(%

1-$"% .:#5% []]Z% (.#$.+,(% 75% m"2'(% (+<:% #(% S8$7."<:% #5'% 93G% 3:7(% 75<2+(7?"% "<-(@(."1% :#(%

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Bhubaneswar

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Lucknow

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Panchkula

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444G(.#$.+,=275NG<-1i(.#$.+,J"<-(@(."1

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

3:"%(+$?"@"'%(.#$.+,(%(,#5%-?"$%HZ%'-1#75()%"5<-1,#((758%

("<.-$(% ;$-1% P--'% #5'% S8$7<+2.+$"% .-% 95;-$1#.7-5%

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3:"%(+$?"@%<-22"<."'%$"(,-5("(%;$-1%-?"$%]%37"$%>%#5'%>H%

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2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

25.00%

26.43%

19.29%

7.86%

8.57%

4.29%

1.43%

2.14%

0.71%

t86% of surveyed startups were founded after 2020,% 47.:% 75<-$,-$#.7-5(% 8#75758% 1-1"5.+1% #;."$% >Z[\G% 3:7(% .$"5'%

$";2"<.(%$7(758%'@5#17(1%#5'%#<.7?7.@%75%.:"%"<-(@(."1)%,#$.7<+2#$2@%75%37"$%>%#5'%37"$%H%<7.7"(G%%

th"((%.:#5 5% of respondents started before 2017G

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IIT/NIT/IIM or

other premier

institutions

Tier 1

Tier 2

Tier 3

26.43%

38.57%

20.71%

14.29%

t3:"%'#.#%$"?"#2(%.:#.%14.3% of startup founders have

graduated from prestigious institutions such as IIT,

NIT, and IIMG%3:7(%722+(.$#."(%.:#.%.#2"5."'% 75'7?7'+#2(%

#$"% "1=$#<758% "5.$",$"5"+$(:7,% "#$5"(.2@% #5'%

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t65% of surveyed startup founders completed their

college education in Tier 2 and Tier 3 Cities)%

:78:278:.758% #% (.$-58% <-$$"2#.7-5% =".4""5% .:"7$%

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"1=#$N"'%-5%.:"7$%"5.$",$"5"+$7#2%"5'"#?-$(G%

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college education in Tier 1 cities)% @".% .:"@% :#?"%

<:-("5%.-%$".+$5%.-%37"$%>%#5'%37"$%H%<7.7"(%.-%"(.#=27(:%

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DECODING DATA FOR STARTUPS

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR STARTUPS

0.#8"%-;%0.#$.+,

(CONTD.)

t3:"%(+$?"@%$"?"#2(%.:#.%16.4% of respondents are in the initial ideation phase)%4:72"%.:"%majority (75%) have advanced to

the MVP and Early Growth%(.#8"(G%%

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POC/MVP/Pilot

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Expansion

Early Growth

3@,"%-;%P+5'758

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37"$%H%L7.7"(G%

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Series A%;+5'758G%None of the respondents had raised Series B -$%#=-?"G%

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Series A

Seed

Pre-Seed

Bootstrapped

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76.43%

12.14%

10.00%

1.43%

39.29%

16.43% 8.57%

35.71%

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR STARTUPS

0-+$<"%-;%P+5'(

(CONTD.)

•Approximately 77%%-;%(.#$.+,(%#$"%self-funded (bootstrapped).

t3%%:#?"%$#7("'%funds from friends and familyG%

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#<#'"17<i=+(75"((%75<+=#.-$(G%%

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t95."$"(.7582@)%-52@%#=-+.%3.5% of startups 75%37"$%[%#5'%37"$%>%<7.7"(%("<+$"'%funding from reputable funding entitiesG%%

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Bootstrapped

Funds from Government

Funds from Academic/

Business Incubators

Private Investor

VC/Angel Network etc

Friends and Family

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12%

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The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

tS,,$-M71#."2@% 35% of startups initiate their ventures in their hometowns due to the influence of friends and family,

75'7<#.758%.:"7$%(.$-58%$-2"%75%#..$#<.758%(.#$.+,(%.-%37"$%>%#5'%37"$%H%<7.7"(G%

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tFacilitative government policies drive 7.1% -;% (.#$.+,(% .-% ="875)% 4:72"% 5.6% are motivated by a sense of belonging,

$".+$5758%.-%(.#$.%.:"7$%=+(75"(("(G%%

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DECODING DATA FOR STARTUPS

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(CONTD.)

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t*?"$% 40% identify funding as a major hurdle)%

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tS''7.7-5#22@)% 17.1% cite a lack of available talent%75%

.:"("%$"87-5()%:75'"$758%.:"7$%#=727.@%.-%;75'%(+7.#=2"%<-J

;-+5'"$()%:7$"()%#5'%"<-(@(."1%"5#=2"$(G%%

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#(%#%8$-4.:%71,"'71"5.G%

t12% lament a lack of accessible mentorship)% 4:7<:%

<-+2'%"#("%.:"7$%"5.$",$"5"+$7#2%I-+$5"@G

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Employment

Generation

Family

Friends

Government

Policy

Sense of

Belongingness

Social Media

Successful

Founders as

Role Model

Your Academic

Institute

Your Last

organization

Others

20.00%

6.43%

5.71%

12.86%

2.86%

5.71%

7.14%

10.00%

25.71%

3.57%

Funding

Government

Support

Mentorship

Networking

Talent

Other

Challenges

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17.14%

7.86%

12.86%

11.43%

8.57%

42.14%

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR STARTUPS

P#<.-$(%75;2+"5<758%!"<7(7-5%.-%(.#$.%75%37"$%>%#5'%37"$%H%L7.7"(%_<-5.'G`

(CONTD.)

t30%%-;%(.#$.+,(%find local startup support satisfactory.

tGovernment support evokes mixed feelingsb%Hed%#$"%<-5."5.)%K>d%'7((#.7(;7"')%#5'%.:"%$"(.%+5'"<7'"'G%

t9ncubation support is deemed satisfactory by 44% of startupsG%B-4"?"$)%(+=(.#5.7#2%71,$-?"1"5.(%#$"%(-+8:.%75%#<<"((758%

;+5'()%=+72'758%#%.#2"5.%,--2)%1"5.-$758)%75'+(.$@%"M,"$.7(")%1#$N".%#<<"(()%5".4-$N758)%"M,-(+$")%#5'%N5-42"'8"%("((7-5(G

Access to funding

Access to Industry Experts

Partnership Opportunity

Hiring Opportunities

Exposure

Market Access

Access to Mentor Pool

Local Startup Ecosystem

Networking Opportunities

Knowledge Sessions

Govt. Support

Incubation Support

[Zd

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10.01%

9.11%

9.09%

8.69%

8.62%

8.39%

8.35%

8.26%

7.99%

7.56%

7.27%

6.66%

955-?#.7-5% #5'% "5.$",$"5"+$(:7,% #$"% :#,,"5758% 75%

6:#$#.%#5'%.:"%5"M.%4#?"%-;%8$-4.:%7(%8-758%.-%<-1"%

;$-1% :"$"G% 3:"% '$7?")% :+58"$% #5'% .:"% ("2;J="27";% -;%

"5.$",$"5"+$(%;$-1%.:"("%(1#22%.-45(%#5'%<7.7"(%4722%

'";75"%.:"%5"4%755-?#.7-5%75'"M%-;%95'7#G%3:7(%$",-$.%

7(%#%475'-4%.-%-+$%71175"5.%;+.+$"G

0:$#':#%0:#$1#%

P-+5'"$)%

X-+$0.-$@

“

”

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INSTITUTIONS

S<#'"17<%95(.7.+.7-5%0+$?"@

t9.%7(%;#(<75#.758%.-%(""%.:#.%13.8% of the surveyed institutions have established Incubation Centres, 75'7<#.758%#%(.$-58%

"1,:#(7(%-5%;-(."$758%755-?#.7-5%#5'%(.#$.+,(G%%

tS$-+5'% 18% of these institutions offer formal entrepreneurship courses)% 75."8$#.758% =+(75"((% "'+<#.7-5% 75.-% .:"7$%

<+$$7<+2+1G%%

th7N"47(")% #$-+5'% 30.2% arrange exposure visits,% ,$-?7'758% (.+'"5.(% 47.:% $"#2J4-$2'% 75(78:.(% 75.-% .:"% "5.$",$"5"+$7#2%

2#5'(<#,"G%

tS%5-."4-$.:@%26% of the institutions have mentorship programs)%"5#=2758%(.+'"5.(%.-%="5";7.%;$-1%"M,"$7"5<"'%8+7'#5<"%

-5%<#1,+(G%

tS''7.7-5#22@)% 12% of the surveyed institutions host startup competitions)% "5<-+$#8758% (.+'"5.(% .-% (:-4<#("% .:"7$%

"5.$",$"5"+$7#2%7'"#(%#5'%(N722(G/

!-%@-+%:#?"%#5@%95<+=#.7-5%L"5."$%-$%UJ<"22%75%@-+$%,$"17("(u%

t95%37"$%>%#5'%37"$%H%<7.7"()%35% of educational institutions have

established Entrepreneurship Cells _UJ<"22(`% -$% 95<+=#.7-5%

L"5.$"(%.-%"5<-+$#8"%"5.$",$"5"+$(:7,%#5'%755-?#.7-5G%%

t3:7(% .$"5'% +5'"$(<-$"(% #% 8$-4758% #4#$"5"((% -;% .:"% ?#2+"% -;%

5+$.+$758% 8$#(($--.(% "5.$",$"5"+$(:7,% ;-$% 2-<#2% "<-5-17<%

8$-4.:G%

Yes

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

65%

35%

Exposure

Visits

Mentorship

Programs

HZG>d

>\d

Entrepreneurship

Courses

[fd

[HGfd

Incubation

Centres

Startup Competitions

[>d

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INSTITUTIONS

Q:#.%N75'%-;%(+,,-$.%#$"%@-+%,$-?7'758%.-%.:"%(.#$.+,(u

t24% of institutions offer incubation centres, '"1-5(.$#.758%#%<-117.1"5.%.-%5+$.+$758%(.#$.+,(G%

t3.5% provide funding support)%4:72"%#%(7857;7<#5.%47.5% offer mentorship.%%

tB-4"?"$)% networking opportunities and industry collaborations are notably lacking% 75% .:"7$% (+,,-$.% "<-(@(."1G%

95."$"(.7582@)% only 4%-5% of academic institutions have partnered with Government Initiatives%.-%,$-1-."%

"5.$",$"5"+$(:7,G

Funding

Support

Incubation

Mentorship

Networking

Opportunities

Industry

Collaboration

[Zd

>Zd

HZd

KZd

]Zd

14.00%

11.00%

47.50%

24.00%

3.50%

(CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

B-4%#$"%@-+%"58#8758%47.:%.:"%2-<#2%"<-(@(."1%75%-$'"$%.-%;-(."$%755-?#.7-5%#5'%

"5.$",$"5"+$(:7,u

tD$71#$72@)% .:"% 75(.7.+.7-5(% #$"% collaborating with government initiatives and organizing events%<"5."$"'%#$-+5'%

"5.$",$"5"+$(:7,G%S%5-.#=2"%47% of institutions conduct capacity building programs%.-%(+,,-$.%75'7?7'+#2(%#(,7$758%.-%

="<-1"%"5.$",$"5"+$(G%

t95."$"(.7582@)% a relatively lower percentage of 8% are engaging in partnerships with other institutions%.-%<+2.7?#."%

755-?#.7-5%#5'%"5.$",$"5"+$(:7,G%

Capacity Building

Programs for aspiring

Entrepreneurs

Engagement with

Government Initiatives

Hosting

Entrepreneurship

related events

Networking

Opportunities

[Zd

>Zd

HZd

KZd

]Zd

8.00%

26.00%

19.00%

47.00%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INSTITUTIONS

Q:#.%N75'%-;%8-?"$51"5.%#7'%:#?"%@-+%$"<"7?"'%.-%,$-1-."%"5.$",$"5"+$(:7,u

T-?"$51"5.%#((7(.#5<"%:#(%=""5%75(.$+1"5.#2%75%,$-1-.758%"5.$",$"5"+$(:7,%47.:75%75(.7.+.7-5(G%

t0,"<7;7<#22@)% 16.7% of these institutions have been supported to establish E-cells or Incubators, 4:72"% 33.3% have

received valuable mentoringG%%

tS''7.7-5#22@)% 13% have capitalized on networking events, and other forms of aid%(+<:%#(%4-$N(:-,(%:#?"%#2(-%=""5%

;#<727.#."'%.:$-+8:%8-?"$51"5.%=#<N758G%

(CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Funding

Incubation

Mentorship

Investor

Connect

Networking

Other Beneﬁts

( Workshops

Taxation etc.)

[Zd

[>d

9.00%

13.00%

23.00%

33.30%

16.70%

5.00%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INVESTORS (CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Q:7<:%95?"(.-$%<#."8-$@%="(.%1#.<:"(%@-+u

tQ7.:75%.:"%<-5."M.%-;%;+5'758%-,,-$.+57.7"(%;-$%(.#$.+,(%75%37"$%>%#5'%37"$%H%<7.7"()%.:"%data from 46 investor responses

shows a diverse investment landscape. S1-58%.:"%$"(,-5'"5.()%31% identified as Angel Investors)%(7857;@758%75'7?7'+#2%

=#<N"$(%,$-?7'758%757.7#2%<#,7.#2G%%

tS5-.:"$%36% were associated with Angel Networks)%4:7<:%27N"2@%75'7<#."(%#%1-$"%-$8#57O"'%#,,$-#<:%.-%#58"2%75?"(.758)%

-;."5%75?-2?758%8$-+,(%-;%75?"(.-$(%,--2758%$"(-+$<"(G%

tS,,$-M71#."2@%7% of investors were investing from family offices)%(+88"(.758%#%;#1727#2%#,,$-#<:%.-%;+5'758%(.#$.+,(G%%

tE-$"-?"$)%14% were linked to Venture Capital (VC) funds,%(:-4<#(758%75(.7.+.7-5#2%75."$"(.%75%,$-?7'758%<#,7.#2%;-$%8$-4.:G%%

t95."$"(.7582@)% only 1% represented Corporate Venture Funds,% (+88"(.758% .:#.% <-$,-$#."J=#<N"'% 75?"(.1"5.(% 4"$"%

$"2#.7?"2@%2717."'G%3:"%$"1#75758%75?"(.-$(%;"22%75.-%.:"%W*.:"$(C%<#."8-$@)%4:7<:%<-+2'%"5<-1,#((%#%$#58"%-;%75?"(.1"5.%

.@,"(%-$%(-+$<"(G%3:7(%'7(.$7=+.7-5%+5'"$(<-$"(%.:"%?#$7-+(%#?"5+"(%.:$-+8:%4:7<:%(.#$.+,(%75%37"$%>%#5'%37"$%H%<7.7"(%#$"%

#<<"((758%;+5'758%;$-1%'7?"$("%75?"(.-$%.@,"(G

Angel Investors

Associated with Angel Networks

Investing from family oﬃces

Linked to Venture Capital (VC)

Corporate Venture Funds

Others

[\d

>Kd

H>d

KZd

11.00%

1.00%

14.00%

7.00%

36.00%

31.00%

Q:#.%.@,"(%-;%;+5'(%@-+%#$"%,$-?7'758%.-%(.#$.+,(u

t&"8#$'758%.:"%;+5'758%#,,$-#<:"(%;-$%(.#$.+,()%.:"%(+$?"@%'#.#%

75'7<#."(% .:#.% 75?"(.-$(% "1,2-@% #% 17M% -;% (.$#."87"(G%

S,,$-M71#."2@% 45% of investors opt for equity-based funding)%

4:"$"%.:"@%"M<:#58"%;+5'(%;-$%-45"$(:7,%(:#$"(%75%.:"%(.#$.+,G%%

t34% of investors prefer debt funding)% -;;"$758% 2-#5(% .:#.% .:"%

(.#$.+,%1+(.%$",#@G%%

tA-.#=2@)% 21% adopt a combined approach,% ,$-?7'758% ;+5'(%

.:$-+8:% #% <-1=75#.7-5% -;% =-.:% '"=.% #5'% "l+7.@)% (+88"(.758% #%

1-$"% ?"$(#.72"% ;75#5<758% (.$+<.+$"% .:#.% 1#@% #2785% 47.:% .:"%

(.#$.+,R(%(,"<7;7<%5""'(%#5'%75?"(.-$%,$";"$"5<"(G

Both

Debt

Equity

45%

34%

21%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INVESTORS (CONTD.)

B-4%1#5@%(.#$.+,(%:#?"%@-+%75?"(."'%75u

95% ."$1(% -;% 75?"(.-$% "58#8"1"5.% 47.:% (.#$.+,()% .:"% '#.#%

$"?"#2(%'7?"$("%2"?"2(%-;%,-$.;-27-%75?-2?"1"5.G%%

t20% of investors have participated in over 20 startup

portfolios)% 75'7<#.758% #% (+=(.#5.7#2% "58#8"1"5.% 47.:%

1+2.7,2"%?"5.+$"(G%

tS$-+5'%35% have invested in portfolios ranging from 10

to 20 startups)%(:-4<#(758%#%(7857;7<#5.%=+.%(278:.2@%1-$"%

;-<+("'%#,,$-#<:G%%

tS''7.7-5#22@)% 44% have invested in 5 to 10 startups,

(+88"(.758%#%=#2#5<"'%,-$.;-27-%(.$#."8@G%%

t3:"%remaining investors have engaged with fewer than

5 startup portfolios)% (7857;@758% #% 1-$"% ("2"<.7?"% -$%

<#+.7-+(%75?"(.1"5.%#,,$-#<:G

Q:#.%(.#8"%'-%@-+%,$";"$%.-%75?"(.%#.u

tS,,$-M71#."2@%14.6% of investors direct their investments

towards pre-seed stage startups)%75'7<#.758%#%47227585"((%

.-%(+,,-$.%?"5.+$"(%75%.:"7$%"#$27"(.%,:#("(G%

tS$-+5'% 25.3% of investors prefer the seed stage)%

(:-4<#(758% #% <-117.1"5.% .-% (.#$.+,(% 75% .:"7$% 757.7#2%

8$-4.:%,"$7-'G%%

tS%5-.#=2"%15.6% target startups at the Minimum Viable

Product (MVP) stage,% (7857;@758% <-5;7'"5<"% 75% ?"5.+$"(%

.:#.%:#?"%#%'"?"2-,"'%,$-'+<.%-$%("$?7<"G%%

t20% invest in early growth startups)% '7(,2#@758% #%

,$";"$"5<"%;-$%?"5.+$"(%.:#.%:#?"%#<:7"?"'%757.7#2%.$#<.7-5G%

t3:"% $"1#75758% 24.5% of investors focus on startups in

the growth and scaling-up stage)% 75'7<#.758% (+,,-$.% ;-$%

?"5.+$"(%,-7("'%;-$%"M,#5(7-5G%

Over 20 10 to 20 5 to 10 Under 5

35%

44%

20%

45%

34%

21%

D$"J0""' 0""' EcD%i%D72-.

U#$2@%T$-4.: T$-4.:%i%0<#2"+,

24.5%

20%

15.6%

25.3%

14.6%

95% ."$1(% -;% .:"7$% 75?"(.1"5.% ;-<+()% '7;;"$"5.% (.#8"(% -;% (.#$.+,% '"?"2-,1"5.% #..$#<.% ?#$@758% 2"?"2(% -;% 75?"(.-$% 75."$"(.G% 3:"%

'7(.$7=+.7-5%+5'"$(<-$"(%.:"%'7?"$("%(.#8"(%#.%4:7<:%75?"(.-$(%<:--("%.-%"58#8"%47.:%(.#$.+,()%<#."$758%.-%?#$7-+(%2"?"2(%-;%

$7(N%#5'%8$-4.:%,-."5.7#2G

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INVESTORS (CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

Q:#.%7(%@-+$%,$";"$$"'%75?"(.1"5.%$#58"u

95%."$1(%-;%.:"%l+#5.+1%-;%75?"(.1"5.)%75?"(.-$(%'"1-5(.$#."%

#%'7?"$("%(,"<.$+1%-;%<-117.1"5.G%%

t44.3% of investors allocate funds within the range of up

to 10 lakhs)% (:-4<#(758% 75?-2?"1"5.% 47.:% (.#$.+,(% #.%

?#$@758%(<#2"(G%%

tS$-+5'% 38% opt for a broader range, investing between

10 lakhs to 50 lakhs,%75'7<#.758%#%1-'"$#."%75?"(.1"5.%

#,,".7."G%%

tA-.#=2@)%13.7% extend their support further, investing up

to 2 crores,%:78:278:.758%#%:78:"$%2"?"2%-;%;75#5<7#2%

"58#8"1"5.G%%

tS%(1#22"$%("81"5.)%<-5(.7.+.758%4% of investors, commits

substantial resources, investing more than 2 crores 75%

(.#$.+,()% (7857;@758% #% 5-.#=2"% <-5;7'"5<"% 75% 2#$8"$%

?"5.+$"(G

45%

34%

21%

Q:#.%7(%@-+$%("<.-$#2%,$";"$"5<"%4:"5%75?"(.758%75%(.#$.+,(%;$-1%37"$%>%#5'%37"$%

H%L7.7"(u

3:"$"%7(%'7?"$("%2#5'(<#,"%-;%(.#$.+,%.@,"(%.:#.%75?"(.-$(%#$"%

(+,,-$.758%75%37"$%>%#5'%37"$%H%<7.7"(G%

tS,,$-M71#."2@% 44% of the surveyed investors have

invested in startups in Tier 2 and Tier 3 <7.7"(G%

tS1-58%.:7(%("81"5.)%#$-+5'%64% have chosen to invest

in technology-based startups)% (:-4<#(758% #% (+=(.#5.7#2%

75."$"(.%75%."<:J'$7?"5%755-?#.7-5G%%

tE-$"-?"$)% 23% have invested in non-tech startups,

75'7<#.758% #% '7?"$("% $#58"% -;% ("<.-$(% 8"..758% 75?"(.-$%

#.."5.7-5G%%

tS%5-.#=2"%13% have backed startups with a social impact

focus, +5'"$(<-$758% #% <-117.1"5.% .-% ?"5.+$"(% .:#.%

#''$"((%(-<7".#2%<:#22"58"(G%

45%

34%

21%

*?"$%>L$ a,.-%>L$

a,.-%]Zh a,.-%[Zh

44.3%

38%

13.7%

[fd

H]d

]Hd

eZd

Tech

Non

Tech

Social

Impact

13.00%

23.00%

64.00%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INVESTORS (CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

B-4%'-%@-+%(+,,-$.%(.#$.+,(%75%37"$%>%#5'%37"$%H%<7.7"(u

t6"@-5'% .:"% ;75#5<7#2% #(,"<.)% a significant 86% of

investors play an active role%=@%"M."5'758%mentorship,

facilitating networking opportunities, granting access

to essential resources, and establishing connections

to markets for startupsG% 3:7(% <-1,$":"5(7?"%

"58#8"1"5.% <-5.$7=+."(% .-% 5+$.+$758% .:"% 8$-4.:% #5'%

'"?"2-,1"5.%-;%(.#$.+,(G%

t95% <-5.$#(.)% .:"% $"1#75758% 14% investors assume a

passive role within the ecosystem, focusing solely on

financial investment 47.:-+.% #''7.7-5#2% #<.7?"%

75?-2?"1"5.G

S$"%@-+%+(758%0.#."%T-?.G%A".4-$N758%D2#.;-$1(%.-%<-55"<.%47.:%2-<#2%0.#$.+,(u

t66.7% of investors have received networking platform

from state government%.-%<-55"<.%.-%2-<#2%(.#$.+,(G

37"$% >% #5'% 37"$% H% <7.7"(% 75% 95'7#% #$"% .:"% 5"4% ;$-5.7"$(% -;%

755-?#.7-5% #5'% "5.$",$"5"+$(:7,G% 3:"@% ,$"("5.% '7?"$("% #5'%

<-1,2"M%,$-=2"1(%.:#.%$"l+7$"%5-?"2%#5'%(<#2#=2"%(-2+.7-5(G%%

S(%95'7#C(%;7$(.%6>T%(.$#."87<%75?"(.-$)%:"2,758%(.#$.+,(%75%.:"("%

$"87-5(%7(5C.%I+(.%#%,$-;"((7-5^%7.C(%#%,#((7-5G%9.C(%"1,-4"$758%

.:"%5"M.%8"5"$#.7-5%-;%;-+5'"$(%4:-%#$"%=+72'758%,$-'+<.(%#5'%

("$?7<"(% .:#.% 1#N"% #% '7;;"$"5<"% 75% .:"% 27?"(% -;% 17227-5(% -;%

,"-,2"G%%

9.C(% (:#,758% #% ;+.+$"% 4:"$"% 755-?#.7-5% #5'% "5.$",$"5"+$(:7,%

#$"% 5-.% 2717."'% =@% 8"-8$#,:@)% =+.% '$7?"5% =@% ?7(7-5% #5'%

#1=7.7-5G

j#72#(:%T-2"<::#%

A#.7-5#2%c7<"%L:#7$1#5)%

F93*%LPU%SDUv

“

”

Yes

66.7%

33.3%

>Hd

K]d

\fd

gZd

Extending Mentorship,

Facilitating networking,

Access to resources

& market connections

Capital-focused

only

14.00%

86.00%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

DECODING DATA FOR INVESTORS (CONTD.)

0-+$<"b%!#.#%;$-1%D$71#$@%0-+$<"(

B-4%'-%@-+%<-22#=-$#."%47.:%-.:"$%(.#N":-2'"$(%.-%;-(."$%#%<-5'+<.7?"%

"5?7$-51"5.%;-$%755-?#.7-5u

T7?"5% .:"% :"78:."5"'% $7(N(% 75:"$"5.% 75% .:"% 75?"(.-$%

2#5'(<#,")% <-22#=-$#.7-5% #5'% ,#$.5"$(:7,% "1"$8"% #(%

,7?-.#2%(.$#."87"(G%

tS1-58%75?"(.-$()%38% prioritize forging partnerships,

4:72"%31% opt for joint initiatives.

tS''7.7-5#22@)% 28% engage in knowledge and resource

sharing .-%=-2(."$%.:"%"<-(@(."1G%%

t3:"% $"1#75758% 75?"(.-$(% ;-<+(% -5% "(.#=27(:758% =-.:%

5#.7-5#2%#5'% 75."$5#.7-5#2% <-22#=-$#.7-5(%47.:% 75'+(.$@%

=-'7"()% #71758% .-% <+2.7?#."% #5% "5?7$-51"5.% <-5'+<7?"%

.-%755-?#.7-5%#5'%"5.$",$"5"+$(:7,G%

Q:#.%(+,,-$.i="5";7.(%#$"%@-+%8"..758%;$-1%0.#."%T-?"$51"5.%.-%75?"(.%75%37"$%>%

#5'%37"$%H%0.#$.+,(u

Q7.:75%.:"%75?"(.758%<-11+57.@)%?#$7-+(%;-$1(%-;%(+,,-$.%

;$-1% (.#."% <"5.$#2% #5'% (.#."% 8-?"$51"5.(% ,2#@% #% $-2"% 75%

;#<727.#.758%.:"7$%#<.7?7.7"(G%%

t12%%-;%.:"("%75?"(.1"5.%"5.7.7"(%:#?"%=""5%recipients

of infrastructure assistance from both central and

state governments.

tS5% #''7.7-5#2% 24% have benefited from networking

suppor.)%+5'"$(<-$758%.:"%(7857;7<#5<"%-;%<-55"<.7-5(%

75%.:"%75?"(.1"5.%2#5'(<#,"G%%

tS% (+=(.#5.7#2% 41% are affiliated with Alternative

Investment Fund (AIF) or Fund of Funds (FOF)

syndicates,% '"1-5(.$#.758% .:"% <-22#=-$#.7?"% 5#.+$"% -;%

.:"7$%75?-2?"1"5.G%%

tP+$.:"$1-$")% 19% are enjoying tax benefits because

of their investments in startups, :78:278:.758%;#?-$#=2"%

;7(<#2%75<"5.7?"(G%%

t3:"%$"(.%:#?"%"M,"$7"5<"'%#''7.7-5#2%#'?#5.#8"()%(+<:%

#(%"5:#5<"'%?7(7=727.@)%#1-58%-.:"$%,"$N(G

[Hd

>]d

Hfd

]Zd

Tax Beneﬁts

AIF/FOF

Networking

Infrastructure Support

Others

4.00%

12.00%

24.00%

41.00%

19.00%

Partnership

Joint

Initiative

Knowledge

Sharing

Others

[\d

>Kd

H>d

KZd

28%

31%

38%

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Policy Recommendations for the Government’s Consideration

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2#5'(<#,")%75(.722758%755-?#.7-5)%;-(."$758%"<-5-17<%?7=$#5<@)%#5'%7857.758%.:"%;2#1"(%-;%I-=%<$"#.7-5G

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Policy

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Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Data–Driven Strategies and Recommendations for Empowering

Tier 2 and Tier 3 Cities in India

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Enhance Funding Ecosystem

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02 Strengthen Entrepreneurial Education

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03 Mentorship and Incubation

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The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

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05 Government-Industry Partnerships

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06 Promote Local Impact

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07 Strengthening Government-Startup Collaboration

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08 Market Exposure and Support Ecosystem

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04 Government Initiatives

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10 Economic Policies for Growth

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11 Investor Engagement

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09 Startup Support and Funding

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Disclaimer

Small Towns, Big Ideas

The Rise of Innovation and Entrepreneurship in India's Tier 2 and Tier 3 Cities

Acknowledgements

and Contributors

Nilaya Varma

Co-Founder & CEO

Primus Partners

Charu Malhotra

Co-Founder & MD

Primus Partners

Vartika Soni

Manager

Primus Partners

Utkarsha Sharma

Senior Consultant

Primus Partners

Saloni Vijay

Consultant

Primus Partners

Amit Purohit

Vice President

Primus Partners

Annual Report

2022-23

PRIMUS

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