
The coffee chain estimates that, as a result of the new technology,
inventory is counted eight times more frequently. The data also helps
speed up deliveries and curb stock-outs.
Starbucks CEO Brian Niccol said in an investor call in July that he is
focused on creating "the coffeehouse of the future," a redesigned coffee
shop that costs less to construct. Niccol revived the coffeehouse tradition
of writing on cups with Sharpie markers.
The chain plans to incorporate healthier products, such as sugar-free
beverages and drinks featuring coconut water, to appeal to conscientious
clientele.
Starbucks is also capitalizing on the growing interest in protein
consumption. Recently, it confirmed the release of its protein lattes and
protein cold foam, which is scheduled for Sept. 29 in the U.S. and
Canada.
But still, it is not abandoning its calorie-packed offerings. Late last
month, it welcomed back the cult favorite pumpkin spice latte and other
seasonal products, which resulted in "a record-breaking sales week" in
the U.S., Bloomberg reported Monday.
"At Starbucks, innovations are grounded in a simple goal: to elevate the
craft of coffee and deepen human connection," Hall Lefevre wrote.
2025 The Seattle Times. Distributed by Tribune Content Agency, LLC.
Citation: Starbucks to use AI to track inventory, free up baristas to connect (2025, September 4)
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