
106Pump and Dump Tokens
The token provides a good model for how pump and dump tokens work. The creator launched this
token’s smart contract and funded a new liquidity pool for it on a popular DEX in December 2021,
after promoting the launch to crypto enthusiasts on social media. Hundreds of victims bought the
token on that DEX, allowing the price to rise quickly in a matter of hours. However, within the same
day of launch, the creator sold off all of his tokens, leaving buyers holding the bag. Overall, the
perpetrator made just under $20,000.
Below, we attempt to quantify the scale of pump and dump schemes in cryptocurrency by analyzing
all tokens launched on the Ethereum and BNB blockchains in 2022. While more than 1.1 million
tokens were launched last year, the vast majority got virtually no traction, as measured by the
frequency of swapping happening on DEXes. Since we want to focus on projects that had an impact
on the crypto ecosystem, we’ll only count tokens that achieved a minimum of ten swaps and four
consecutive days of trading in the week following their launch. With that criteria in place, the
number of new tokens falls from 1.1 million to 40,521.
The next criteria we’ll look for is a drastic price decline of 90% or more in the first week of trading,
which could suggest the token’s originators and earliest holders dumped the token extremely quickly,
making it a relatively strict standard for assessing a token as a possible pump and dump. Of the
40,521 tokens launched in 2022 that gained sufficient traction to be worth analyzing, 9,902, or 24%,
saw a price decline in the first week indicative of possible pump and dump activity.
Number of tokens Percent of all tokens launched
Total tokens launched 1,105,239 100.0%
Tokens with over 10 swaps and 4
consecutive trading days in first week
after launch
40,521 3.7%
Tokens with a 90% price drop in first
week after launch 9,902 0.9% (24% of tokens that got traction)
It’s possible, of course, that in some cases, teams involved with token launches did their best to form
a healthy offering, and the subsequent drop in price was simply due to market forces and challenges
stemming from less established infrastructure for market creation in the digital asset space. While
it’s impossible to know the promotional strategy or intentions behind all 9,902 tokens, we did check
the 25 with the biggest first-week price drop on Token Sniffer, a service that scores new tokens on
a scale of zero to 100 based on their trustworthiness and docks points for any scam-like character-
istics. According to Token Sniffer, those 25 tokens all scored zero, indicating that, according to Token
Sniffer’s evaluation criteria, they were almost certainly designed for a pump and dump. Token Sniffer
also found that many of them contained malicious “honeypot” code that prevents new buyers from
selling the token — one of the surest possible signs that the coin is part of a pump and dump scheme.