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The Best Pub & Restaurant
Business Plan for the Best Pub & Restaurant
The Best Pub & Restaurant
Business Plan for the Best Pub & Restaurant
The Best Pub & Restaurant
,
,
The Best Pub & Restaurant (69
-
--
-
NPV)
IRR)
, ,
Thongkum, K. Master of Management in Entrepreneurship, September, 2022,
Graduate School, Bangkok University.
The Business Plan for the Best Pub & Restaurant (69 pp.)
Advisor: Kannapon Lopetcharat, Ph.D.
ABSTRACT
The purpose of this business plan was to study the pub service behavior and
as a guideline for the business of The Best Pub & Restaurant. In this plan, the analysis
of business environment factors Competitive Analysis Marketing research. Data were
collected by questionnaires of 244 people. Use data as an element in formulating
business strategies.
The results of the study of pub user behavior were the distance to the pub
is not more than 10 kilometers, join 2-3 times a month, with 3-4 friends, Go on a
Saturday night from 8:00 PM to 9:00 PM. Go to a pub to socialize, Order for liquor
more than any other beverage, Cost of 1,001-2,000 baht per time, Use the service
because like the atmosphere of the pub.
According to the analysis of the business environment, the strengths of VIP
room for special customers, the weakness is a new business the opportunity is that
the government allows the opening of entertainment venues, the stressful the
economic system may not be good. Investment cost is 5,000,000 baht. The net
present value of the project is 12,211,452.67 baht. The internal rate of return (IRR)
was 102% and the payback period was 2.3 years.
Keywords: Business Plan, Entertainment Venue, Pub
2.1 PESTEL Analysis)
2.2 Five Forces Analysis)
Key Success Factor)
3.1
3.3 SWOT
Analysis)
20
4.1
22
8.1
9.1
3.1:
20
:
4.1:
24
8.3:
47
Net Present Value (NPV)
1.3:
Business Model Canvas (BMC)
Volume Pub & Restaurant
Bloom Pub & Restaurant
2.3:
Sofa Pub
14
2.5:
Chom Bar&Bistro
2.6:
Na Soy
17
3.1:
6.6:
38
VIP
1
1.1
-19
12565
-19
, Bloom, Sofa Pub,
Roof Pub & Restaurant, Volume Pub & Restaurant, Lizm Pub,
VIP
VIP
VIP
VIP
2
-19
1.2
The Best Pub & Restaurant
3
1.1:
VIP
The Best Pub & Restaurant
VIP
4
:
-
SoFa Pub
VIP 8
VIP 3
VIP 2
VIP 1
VIP 6
VIP 5
VIP 4
VIP 7
VIP 9
VIP 10
5
LIZM Pub
1..3Boom Pub & Restaurant 7/1
1..4
Volume Pub & Restaurant
233/59
RoofPub
Volume Pub &
Restaurant,Boom Pub & Restaurant, SoFa Pub
6
:
The Best Pub & Restaurant
Business Model Canvas (BMC) ,
9
7
:Business Model Canvas (BMC)
:
https://bsc.dip.go.th/th/category/business-plan/business-model-content.
Key Partners
Key Activities
VIP
1.4.3 Key Resources
Value Propositions
Customer Relationships
8
Customer Segment
-
Channels
Cost Structure
2
2.1 PESTEL Analysis)
PESTEL Analysis PESTEL ?”,
2564)
Political)-
-
,
:
:
2.1.2 Economics)
2.1.3 Social)
2.1.4 Technology)
10
2.1.5 Environment)
Legal)
2.2 Five Forces Analysis)
Porter’s Five Forces ModelPorter’s Five
Forces Model”, 2565)
Industry rivalry)
Threat of New Entrants)
Bargaining Power of Customers)
11
Bargaining Power of Suppliers)
Threat of Substitute Products or Service)
::
Direct Competitor)
Volume Pub & Restaurant
12
2.1: Volume Pub & Restaurant
: Volume Pub & Restaurant. (2021). Retrieved from
https://lh3.googleusercontent.com/p/AF1QipNKcEpN_J2BHieF07FRlqJZSBxs6bT5
2Bmmiidh=s680-w680-h510.
Bloom Pub & Restaurant
13
Bloom Pub & Restaurant
: Bloom URT. (2022). Retrieved from
https://www.facebook.com/bloom.suratthani/.
Sofa Pub
14
2.3: Sofa Pub
: Sofa Pub&Restaurant Suratthani. (2022). Retrieved from
https://www.facebook.com/Sofa-PubRestaurant-Suratthani-376422142472067/.
15
2.4:
: . (2565). https://m.facebook.com/---
Indirect Competitor)
16
Chom Bar&Bistro
: Chom Bar&Bistro. (2565). https://www.facebook.com/people/
--Chom-BarBistro/100064847404183/
Na Soy
17
Na Soy
: _Na_soy bar&bistro. (2565).
https://www.facebook.com/NASOYBAR.BISTRO/
Key Success Factor)
18
3
3.1
The Best Pub & Restaurant
3.1:
3.2
3.2.1 Vision)
3.2.2 Mission)
3.2.2.1
3.2.2.2
20
3.2.2.3
1
3.3 SWOT Analysis)
SWOT Analysis ,
:
Strength)
Weakness)
-
-VIP
-
-
-
-
-
-
-
-
21
:
Strength)
Weakness)
-
-
:
Opportunity)
Threats)
-
-
-
-
-
4
23
Volume Pub & RestaurantBloom Pub & RestaurantSofa Pub
1
2
3
4
Frequency)
Percentage Mean
24
:
-
212
130
72
,-,
84
-
,-,
:
1. 10
53.3
2. 2-3
49.6
3. 3-4
41.1
4. 20.00-21.00
40.5
5.
49.2
6.
45.9
7.
118
47.9
8. 1,001-2,000
104
42.6
25
:
102
10.
140
56.6
4.2
-
--
,-, Volume Pub
& Restaurant
:
26
5
Volume Pub & Restaurant ,Bloom Pub & Restaurant Sofa
Pub
Marketing Mix
4P (Product Price Place Promotion)
5.2.1 Product)
5.2.2 Price)
28
5.2.3 Place)
VIP (
-
Promotion)
-
Brand Perceptual Model
29
:
SPOT
30
5.
1)
Spot
6
6.1
30
6.1.1.5
32
6.3
VIP
VIP
33
:
34
6.2:
Jack Daniel’s, Chivas Regal, Johnny Walker (Black
Laber, Red Labergreen Labe, Gold Laber, Blue Laber
35
6.3:
36
:
37
:
38
Whiskey Sour)Torpedo)
(Margarita)Vodka Gibson) Singapore Sling)
Mamalade)Tequini)Blue Hawaii) Dry Martini
:
39
VIP
VIP
VIP,
,
VIP2
,500
,
6.7: VIP
40
7
7.1
-
:
42
7.2
-
43
7.2.11
44
45
7.3.4.5
8
8.1
:
,,
,,
,
,
,
,
VIP
,000
10
100,
VIP
,
,
,
,
,
,
,
,
,
,
,,
-
,,
,,
47
,,
:
,,
%
,
,
%
,
,
%
,
VIP
,000
%
,
VIP
,
%
,
,
%
,000
,
%
10,
2,645,000
,
%
%
:
,000
-
,
,
,
48
(:
,
,
,
,
12,
,
,
,
,
,
,
,
,
-
,
,
,
,
-
,,
%
:
50,
,
,
,,
,
,
,
,
(
49
:
-
,
-
,
-
,
-
,
,509,
,
:
5%
%
%
50%
50
:
%
%
VIP
%
% %
VIP%
:
%
70%
,,
,,
,,
,,
15%
,,
,,
,,
,,
VIP
15%
,,
,,
,,
,,
%
18,000,
,,
,,
,,
,,,, ,,
VIP ,,
,,,
51
:
,,
,,
,,
55%
,,
,,
,,
,670,
,,
,,
2,700,000
2,970,000
3,240,000
50%
,,
,,
,,
1,350,000
,,
620,
,,
16,830,000
,,
8,280,000
9,,
,,
,,
,,
,,
,,
,,,,
:
,,
16,830,000
,,
,,
,,
,,
18,000,
,,
,,
52
:
8,280,000
9,,
,,
,,
,,
,,
,,
,,
,,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,,
,,
,,
2,054,500
2,905,540
3,754,160
308,175
435,831
750,832
1,746,325
2,469,709
3,003,328
%
15%
53
:
-
1,746,325
,,
1,746,325
2,469,709
3,003,328
1,746,325
,,
,,
:
3,245,000
,
,
,
,
,
,
3,245,000
3,245,000
3,245,000
,
,
,
,,
2,866,000
2,676,500
54
:
450,000
150,000
150,000
150,000
150,000
300,000
450,000
450,000
450,000
450,000
150,000
300,000
450,000
300,000
150,000
-
:
308,175
435,831
750,832
308,175
127,656
315,001
,000
200,000
300,000
100,000
100,000
100,000
55
:
1,746,325
2,469,709
3,003,328
,
,
,
150,000
150,000
150,000
308,175
127,656
315,001
100,000
100,000
,000
2,294,000
2,836,865
3,557,829
2,645,000
-
-
,000
-
-
450,000
-
-
3,695,000
-
-
,,
-
-
,,
-
-
4,109,000
2,836,865
3,557,829
-
4,109,000
6,945,865
4,109,000
6,945,865
10,503,694
,,
,,
56
:
4,109,000
6,945,865
10,503,694
100,000
200,000
300,000
,209,000
,,
10,803,694
,,
2,866,000
2,676,500
300,000
,000
-
,,
3,016,000
2,676,500
7,564,500
10,161,865
13,480,194
308,175
435,831
750,832
308,175
435,831
750,832
,,
,,
,,
1,746,325
,,
,,
7,256,325
9,726,034
12,729,362
7,564,500
10,161,865
13,480,194
,,,,
,,
57
8.3
%
:
: NPV 2563https://airmuai.com/2020/09/15/
-npv-
CF0 -,510,000
CF1 ,,
CF2 6,945,865
CF3
: Net Present Value (NPV)
Net Present Value (NPV)
%
(NPV)
,857,419.61
IRR
%
58
(NPV),857,419.61
IRR
Payback Period : PB)
= 5,510,000
= 1,746,325
= ,,
= ,,
= 5,510,000-1,746,325-2,469,709 – = 2.4
:
,510,000
Net Present Value NPV)
,857,419.61
Internal Rate of Return IRR
%
2.4
The Best Pub
& Restaurant ,857,419.61
1,293,966
3,003,328
9
9.1
1)
2)
3)
60
The Best Pub & Restaurant
61
https://bsc.dip.go.th/th/category/business-plan/business-model-content.
PESTEL ?. (2564). https://surveymarketthailand.com/ /
-pestel-.
https://m.facebook.com/---
https://www.thaigov.go.th/news/contents/details/
2558). 2).
Chom Bar&Bistro. (https://www.facebook.com/people/-
-Chom-BarBistro/
_Na_soy bar&bistro. (
https://www.facebook.com/NASOYBAR.BISTRO/.
Porter’s Five Forces Model.
https://www.peerpower.co.th/blog/smes/porters-five-forces-model.
NPV https://airmuai.com/-
npv-.
Bloom URT. (Retrieved from https://www.facebook.com/bloom.suratthani/.
Sofa Pub&Restaurant Suratthani. (Retrieved from
https://www.facebook.com/Sofa-PubRestaurant-Suratthani-
Volume Pub & Restaurant. (2021). Retrieved from https://lh3.googleusercontent.
com/p/AF1QipNKcEpN_J2BHieF07FRlqJZSBxs6bT52Bmmiidh=s680-w680-
h510.
62
63
1
25 26–35
3-45 445
64
-
-
2.
2
1.
-
-
-
-
-
65
4.
1. 2. -
3. 4.
,000 ,,
,, ,
Sofa
Volume Boom
66
1
2
3
4
VIP
5
-
67
(
1
2
3
4
5
-
68
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khatthariya@gmail.com
