
<Industry competitive layout> EV’s Sunra ranks
Japanese-affiliated companies have a significant presence in the Chinese motorcycle market. In
terms of sales by the manufacturer (January-December 2021), Jiangmen Dachangjiang Group, based
in Guangdong province, leads with 2.34 million units. The company produces and sells motorcycles
under a technical license from Suzuki Motor Corporation. Following are Loncin Industries with 1.29
million units, ZonSen Industrial Group, which has a joint venture with Italy's Piaggio in the Chongqing
hub, with 988,300 units, and Lifan Technology (Group), also in the Chongqing hub and privately
owned, with 972,400 units. Among Japanese-affiliated companies, Sundiro Honda Motorcycle ranks
fifth with 895,900 units, while Wuyang-Honda Motor (Guangzhou) ranks seventh with 799,500 units.
In addition, Yamaha Motor has a joint project, technical tie-up with Chongqing-based Jianshe
Yamaha Motorcycle and Hunan province's Zhuzhou Nanfang Motorcycle.
The number of Motorcycle-related companies is also on the rise. According to information from
“Tianyancha,” a company information search site, there are currently more than 1,476,000
companies. Among them, about 177,000 companies (up 49.5% y/y) were newly established
between January and July 2022. By region, Guangdong province leads with more than 170,000 firms.
In second and third place is Shandong Province with more than 97,000 firms, followed by Jiangsu
Province with 96,000 firms.
Of the 1,476,000 affiliated companies, more than 70% have registered capital of 1 million yuan
(3.45 million yen) or less. Companies with more than 10 million yuan accounted for 5.4%. In terms
of establishment date, 54.2% are within 5 years, and 25.1% within 10 years or more.
China: Sales by Company (2021)
2021 Sales by company
company Sales Volume(ten thousand units)
1 Dachangjiang Group 234.4
2 Loncinindustries 128.9
3 Zonsen Industrial Group 98.8
4 Lifan Group 97.2
5 Sundiro Honda Motorcycle 89.6
6 Yinxinag Group 81.5
7 Wuyang-Honda 80
7 Luoyang Northern Enterprises Group 71.6
9 Guangzhou Dayun Motorcycle 53.9
10 Guangdong TAYO Motorcycle 50.9
(Data compiled by Ashu Research based on the CCCMP’s data)
(Ashu Research : February 2023)