COACHING BUSINESS BLUEPRINT PDF Free Download
1 / 18/18
100%
BUSINESS BLUEPRINT
The 7 Essential Components To Create a Profitable Coaching Business
COACHING
Founder/President of the International
Association of Professional Life
Coaches® (IAPLC), business and
marketing coach and consultant who
helps life coaches get clients. She
spends her time finding and curating the
best content and training available so
coaches don’t have to. Her mission is to
eliminate the information overwhelm, the
shiny object syndrome, and the expense
of high-end courses and business
coaches, so she can save coaches 100’s
of hours and 1000’s of dollars.
ABOUT THE AUTHOR
JEANNETTE KOCZELA
All RIghts Reserved. ©2022. Iaplifecoaches.org
2
COACHING BUSINESS BLUEPRINT
The 7 Essential Components To Create a
Profitable Coaching Business
Become an IAPLC Member!
Get all the training you need to grow your online
business, including the courses mentioned
below, as well as templates, training calls,
monthly marketing strategies, and much more!
Join Here
This step-by-step blueprint shows you just the necessary elements
and actions you need to take to run a profitable coaching business
without making it complicated.
Each step explains why your coaching business needs that component
and the action steps you need to take, so you can focus on what's
going to move the needle, and why each step is necessary. In each
step, I'’ll also point out the IAPLC training that that gives you all the
training you need for that component and will help you succeed at
every stage of building your online business.
Explore the blueprint in order, or to jump to the step where you need
the most help. And enjoy...!
- Jeannette
All RIghts Reserved. ©2022. Iaplifecoaches.org
3
Having your own website domain name makes you look more professional.
Choose a name that's easy to spell and, if possible, memorable.
WordPress is one of the easiest platforms for creating a website. And an
essential part of your business will be to build a list of subscribers, so for that
you’ll need an email service provider which automates the process.
Then you should decide on your niche or specialty so you can target your ideal
clients and also be seen as the expert.
STEP ONE:
WHY THIS STEP?
Purchase a domain name & hosting service
Install WordPress or a page builder on your website
Purchase an email service provider
Set up a shopping cart or merchant account
Choose a niche/expertise
As with any building project, you need to start with the
foundational pieces. Here's what you need to do to
start and run a coaching business:
In the IAPLC Gold membership you’ll have access to our
“Business Management Bootcamp: The Business
Management Course For Every Entrepreneur.” Using
the four, in-depth modules, you'’ll be directed how to
build a rock-solid foundation, create repeatable
systems, and make some critical mindset adjustments,
so you can step away from overwhelm and step into
your business-owner role.
BUILD A FOUNDATION
All RIghts Reserved. ©2022. Iaplifecoaches.org 4
The first step in any business is designing a product or service to offer. As a
coach, your product is private or group coaching and your system that delivers
results to clients. Your “signature program” is your system. It's based on your
own expertise and the solution you have for the transformation your clients
want. This system becomes your intellectual property, a valuable business asset.
STEP TWO:
WHY THIS STEP?
Turn your coaching process into a program
Package it with supplementary materials
Determine your delivery system
Set your pricing
It will be easier to market your services if you have a
specific signature program to offer--- a coaching
program, which is an organized course that takes your
client through a process for making a transformation
in your area of expertise. For that, you'll need to:
In the IAPLC training vault, you’ll have access to our
“Private Coaching Program Workbook,” which shows
you how to you package your expertise and/or proven
system into a unique, sellable, step-by-step signature
system that people can follow to get the results you
promise.
CREATE YOUR PROGRAM
All RIghts Reserved. ©2022. Iaplifecoaches.org 5
A good lead magnet will show how valuable your products and services are,
helping to build clients’ trust. When someone uses your lead magnet successfully,
they will start seeing you as someone who knows what they’'re doing. Also, if
your lead magnet is laser focused on only your target audience you’ll build a list
full of people who need what you offer instead of people who just want free
things.
STEP THREE:
WHY THIS STEP?
Design a free offer/freebie
Create a landing and thank-you page
Create an email series
Set up your lead magnet delivery system
Free offers or freebies are an important part of your
marketing process and should not be ignored. Also
called a "lead magnet," these free offers attract leads
to your website and to your sales funnel. You'll need
to:
IAPLC Gold Members get access to the “List Building
Lead Magnets” training program. This course gives
you all you need to determine the best topic and
create a lead magnet that will attract your ideal
target customer. It walks you step-by-step through
the process of creating an ideal opt-in gift, including
setting up the basics of your list-building funnel.
CREATE A FREE OFFER
All RIghts Reserved. ©2022. Iaplifecoaches.org 6
In order to increase your income (and stop leaving money on the table!) you
need a way to make money from products that you can offer in addition to
coaching. That's where product-creation---transforming your content into
products---comes in. It gives you the flexibility to create an ongoing passive
income stream, but only having to do the work once.
STEP FOUR:
Create a low-end tripwire product
Design a landing page
Determine a delivery system
Write a follow-up email series
Creating passive income products is one of the best
ways to supplement your coaching income. It's also
handy to have a low-end product to offer those
prospects who either aren't quite ready for a high-end
program, or need a taste of your work before they
hire you. You need to:
WHY THIS STEP?
Whether you're preparing to create your first product
or your fifteenth, when you stop to consider all the
decisions that have to be made and all the elements
that go into a good product, you can easily get
overwhelmed. IAPLC members get our “Product
Creation Workbook” which guides you through the
product creation process quickly and easily.
DEVELOP A LOW-END/TRIPWIRE PRODUCT
All RIghts Reserved. ©2022. Iaplifecoaches.org 7
Making the sale and enrolling a new client should be systematized so that you
don’'t have to “play it by ear” every time you have a sales call. This means you
need to define who your ideal client is, articulate what you do in easy-to-
understand terms, and have a pre-made agenda for your calls. These calls can
help you and your potential client get to know (prequalify) each other, before
your prospect ever invests a cent with you. A structured onboarding process for
a new coaching client can continue building that relationship.
STEP FIVE:
WHY THIS STEP?
Determine your client persona/target audience
Create a message that explains what you do for
people
Create a discovery/consultation call process
Create a client onboarding system
Now that you have created your offerings, you’'re
ready to put them into a sales process, which will lead
people to your discovery (sales) call, or free
consultation. The sales call is a valuable and essential
part of the sales process and you’ll need to:
In the IAPLC training vault, we have our “Create &
Deliver Free Consultations That Result in New Clients,”
in which you will discover the 3-step formula that
makes sure your free consultation isn’t just attracting
freebie-seekers. It will also help you plan out a personal
marketing formula for attracting more consultations
including, how to make email a major part of your free
consultation and high-end offer campaign.
DESIGN YOUR SALES PROCESS
All RIghts Reserved. ©2022. Iaplifecoaches.org 8
If you ask successful entrepreneurs what they have in the works, they'll
probably be able to tell you nearly every promotion and product coming up for
the next 12 months. That's because smart business owners know that planning
is the key to higher profits. “Seat of your pants” business procedures won’'t
help to grow your income. In order to make your next 12 months as easy (and
profitable) as possible, you need to start planning now!
STEP SIX:
WHY THIS STEP?
Create your 12-month marketing plan
Set up tracking systems
Develop a review system
Make changes and refine sales process
Unfortunately, a business doesn't run by itself so
you'll need to create a plan of action that you can
follow, so you'll know what business tasks need to be
done every day. You'll need to:
You need to have a clear vision of where you want your
business to go. But you also have to know what you need
to create (and when); be able to assign the tasks to your
team members. Available to members, the IAPLC “Cash
Calendar: Your 12-Month Marketing & Profit Plan” helps
you strategically map out your marketing and profit plan
and make your next 12 months so you'll never have to
wonder what business task to do next.
MAKE YOUR PLAN OF ACTION
All RIghts Reserved. ©2022. Iaplifecoaches.org 9
One of the least expensive ways to generate traffic is email marketing. It’'s been
proven that email marketing is an effective way to reach out to your customers.
In fact, the return on investment of your email marketing is one of the highest.
The world of marketing is changing before our eyes and you need a way to get
clients quickly, and so the sooner you build your list, the sooner you can make
offers and get more income. Growing an email list will be the most valuable
business asset you will ever have.
STEP SEVEN:
WHY THIS STEP?
Decide on your format: blog, social media, podcast,
Brainstorm, organize, and create content
Set up a schedule for sharing content
Decide which venues/platforms you will use
Outline your marketing strategy
Every online business needs to drive traffic to their
products and the coaching business is no exception.
Trying to get business through referrals is unreliable,
so you'’ll need an ongoing way of attracting prospects
who are interested in what you have to offer so you
can guide them through your sales process. You should:
IAPLC Gold members get access to the "Get More
Subscribers: How to Get Your Next 1000 Subscribers
For Free" training. It shows you how to get
subscribers without spending money on ads, software,
or a lead generator agent. And it covers how to get
people on your list from the major social media
platforms as well as from your blog.
GENERATE TRAFFIC
All RIghts Reserved. ©2022. Iaplifecoaches.org 10
STEPS SUMMARY
STEP 1
Purchase a domain name & hosting
service
Install WordPress on your website
Purchase an email service provider
Set up simple business systems
Build Your Foundation
STEP 2
Turn your coaching process into a
program
Determine your delivery system
Set your pricing
Create Your Program
STEP 3
Design a freebie
Create a landing page
Create an email series
Set up your free offer delivery
system
Create a Free Offer/Freebie
STEP 4
Create a low-end /tripwire product
Design a landing page
Determine a delivery system
Write a follow-up email series
Develop a Low-End Product
STEP 5
Determine your client persona
Create a brand format
Create a discovery call process
Create an client onboarding system
Design Your Sales Process
STEP 7
Decide on your format
Brainstorm, organize,& create
content
Set up a schedule for sharing content
Select your venues/platforms
Outline your marketing strategy
Generate Traffic
STEP 6
Create your 12-month marketing plan
Set up tracking systems
Develop a review system
Make changes & refine sales process
Make Your Plan of Action
All RIghts Reserved. ©2022. Iaplifecoaches.org 11
CHECKLIST
BUSINESS TASKS BUSINESS TASKS
Write your action steps below.
All RIghts Reserved. ©2022. Iaplifecoaches.org 12
TRACKER
TO DO M T W T F S S
NOTES
Write what you need to do weekly below.
All RIghts Reserved. ©2022. Iaplifecoaches.org 13
WORKSHEET 1
YOUR ONE SENTENCE
Write one sentence that describes who you work with, what you do for them, and
what the result people will get from working with you or go through your
program.
YOUR FREE OFFER/ LEAD MAGNET
Write down what mini problem will your lead magnet solve that can also lead to
your program.
YOUR COACHING PROCESS
Write down the steps you take someone through in order to make the
transformation your program promises.
All RIghts Reserved. ©2022. Iaplifecoaches.org 14
WORKSHEET 2
YOUR SALES PROCESS
Write down the process or sales funnel you will use to take your audience from
prospects to clients.
YOUR PLAN
Write down your plan for the next 90 days.
YOUR TRAFFIC
Write down what tactics you will use to generate traffic to your site.
All RIghts Reserved. ©2022. Iaplifecoaches.org 15
Domain & Webhosting Services
Here are some domain and hosting services that are reasonably priced.
www.Cheap-Registrar.com
www.godaddy.com
www.bluehost.com
Autoresponders
There are many autoresponder services. Here are a few of the most popular
ones that you can choose from:
www.Aweber.com
www.mailchimp.com
www.ActiveCampaign.com
Payments
www.squareup.com
www.paypal.com
www.stripe.com
Shopping Carts
WP-Estore
WooCommerce
CRM (Customer Relationship Management) Platforms
www.coachvantage.com
www.hubspot.com
Professional Landing Page Templates
www.OptimizePress.com - WordPress Plug-in (one-time $197 and $39/year
thereafter)
www.leadpages.com ($39/month)
www.ClickFunnels.com ($97/month)
BUSINESS RESOURCES
All RIghts Reserved. ©2022. Iaplifecoaches.org 16
Monthly marketing strategies
A listing in our online directory
A spot in our done-for-you FB ad rotation program
Opportunities to participate in group business-building activities
IAPLC SERVICES
Now that you know the 7 essential components for a profitable coaching
business, what will you do to implement these steps? As I showed you above,
each step of this process is thoroughly covered in the IAPLC "Coach Business
Training Vault."
The reason new business owners struggle is because either they pay too much
for business training and coaching, or they get information overload by trying
too many marketing strategies without results. Or they don't get any training at
all and try to wing it. But there's a better way...
When I was working with coaches I saw that they had very little if any training
on how to run a business, let alone market it. That’s when I got the idea to
create a place for them to not only learn how to run and market a business, but
also to give them credibility and visibility through a professional organization.
And that’s how the International Association of Professional Life Coaches was
born.
For the past 12 years I have helped new business owners through the first steps
of putting together a business, all the way to being able to market it, without
their ever having to pay for a single high-ticket program.
In the IAPLC membership, you not only get access to the COACH BUSINESS
TRAINING VAULT with all the above trainings, but you also get...
You're getting a high-ticket program for just $47 a month.
HOW WE CAN HELP
17
Join Today
"
Join us inside the IAPLC, where you'll find all the above
courses in our training vault, plus monthly marketing
strategies, planners, and other services, to help you build,
grow, and scale your online coaching business.
READY TO CREATE &
GROW A PROFITABLE
COACHING BUSINESS?
“Jeannette has a gold mine of business and marketing
training for coaches. I was blown away reading her
material and I thought, ‘Wow, she’s got a ton of value to
bring to these people.’ My recommendation is, YOU'VE
STRUCK IT RICH! You don’t need to go anywhere else!”
- Gary B. Henson, President and Founder of
BusinessCoach.com
18
