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• the format – e.g. a face to face lecture-type session, discussions, input and
presentations from the learners, have a guest-speaker etc.
• level of difficulty
are all essentials to engaging the learners and achieving a wider and stronger impact.
Hence, when structuring the webinar it is to be borne in mind what is the profile of the
learners (level of education, age, interests, reason for them to attend the webinar, etc.)
and what exactly the trainer/teacher aims to achieve (provide input to the learners, to
ask for input from the learners, to engage the learners in a discussion, etc.).
Webinars are a great tool to deliver training when trainer and trainees are not in the
same location geographically, however it is to be borne in mind that attendees need to
have access to the Internet and some mobile device to be able to attend.
If you do not know your attendees, the platform allows for the presenter to gather some
information for the webinar participants, which may be helpful for statistics, research or
just to develop your further sessions.
Step 2: Organising the webinar
Having already elaborated on the topics, contents and your target group, it`s time to
invite your participants. Working with the platform is quite intuitive, you schedule your
webinar and invite the participants. You can either send it to participants you already
know, or you can put the link for the upcoming webinar on your faculty/school website,
social media, or any networking tool you are using for your training. You can monitor
how many people and when they register to be updated for the progress of your
organization process.
While preparing, it is also useful to think in advance about the after-webinar time and
communication rather than only focusing on the session itself. It may happen that the
session may take longer than expected, you can finish earlier, or go with the flow and
forget to present some information, etc. Thus, it is important to be able to have a
channel for follow-up communication with the attendees to send them additional
materials, distribute further tasks, or appoint another webinar session.
Also, depending on your objectives, you may consider having the video recorded
beforehand, or having a live session. If your purpose is to engage your audience in a