
15INLAND FISHERIES AND HATCHERIES STRATEGIC MANAGEMENT PLAN 2021–2035 . VOLUME II
Public Outreach and Education
Eective communication is essential for MDIFW’s
Fisheries and Hatcheries Division to achieve its
management goals. To cultivate awareness of and
support for this Strategic Plan’s goals and objectives,
we will need to engage the public on the array of issues
impacting the state’s sheries and waterways. e
Division’s public outreach and education eorts are
developed to gain public recognition of, and support
for, Maine’s unique sheries, their management
opportunities and needs, and the variety of shing
experiences available statewide. While Division
biologists regularly engage with anglers in the eld and
at venues including sh and game clubs, educational
institutions, and natural resource focused events,
MDIFW’s Information and Education (I&E) Division
plays an essential role in developing and implement-
ing statewide Division outreach. I&E coordinates a
strategic year-round communications schedule that
reaches large audiences using a variety of traditional
and emerging techniques and outlets.
Some common shery themes supported by this work
include:
• Increasing public awareness of threats posed by
unauthorized/illegal sh introductions and the
spread of invasive aquatic organisms and improving
public compliance with laws that discourage these
actions.
• Providing information on shing opportunities
and next steps to encourage angler recruitment,
retention, and reactivation.
• Informing the public of the extent and value of
the state’s native and wild salmonid resources
and other signicant sheries, and explaining the
management techniques used to protect them.
e I&E Division, mindful that the tools we use to
communicate are rapidly changing, and dierent
demographic groups access information in dierent
ways, uses the following traditional and innovative
communication methods to reach reach anglers and
the general public:
• Press releases distributed via email and posted on
our website and on social media platforms.
• Gov.Delivery emails, sent to people who wish to
receive specic information from MDIFW.
• Blogs, which are brief, informative articles
featuring sta and their projects, posted biweekly
on MDIFW’s website and on Facebook and supple-
mented by focused press releases.
• Facebook, Twitter, and Instagram posts, which are
short, informative posts supported by graphics that
typically reach tens of thousands of users including
many younger anglers.
• How-to and next step videos, virtual public meet-
ings, and panel discussions where Department
sta and outdoor enthusiasts share helpful tips to
assist anglers of all skill levels.
• In-person education consists of events designed
to provide opportunities to try hands-on recreation
activities to build condence in the outdoors.
• Targeted digital media using web data to target
specic user groups.
• Our recently redesigned website is an essential
repository for posting information and is used in
conjunction with other tools.
Visit meshwildlife.com/sh to sign up for emails
and nd shing resources.
e I&E Division also updates, redesigns, and
reformats traditional printed publications (law book,
Maine Fishing Guide, etc.) to increase ease of public
use and to improve understanding. One recent eort
(which will likely continue) has been the restructuring
of our annual shing law book, including creation
of digital products and tools that make it easier for
people to navigate and understand shing regulations,
ultimately improving compliance. Surveys indicate
that most anglers now use digital media, and we only
expect that proportion to increase over time.
roughout this plan’s implementation phase, we will
be conducting surveys to measure changing public
needs, wants, and satisfaction levels. We have strong
baseline data from the public surveys conducted at
the onset of the planning process; so if we see any
signicant changes, we will use those new insights
to adapt. e methods we use to communicate have
changed greatly since the last strategic plan, and we
will continue to rene them as necessary to meet the
changing needs of the Fisheries Division, the Depart-
ment as a whole, and the public we serve.
splake
COORDINATION & COOPERATION