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JOB CREATION AND LOCAL ECONOMIC DEVELOPMENT 2024 © OECD 2024
Navigating the future: public policy for jobs in the AI era
Impact of AI within the workplace
New roles are emerging to develop and deploy AI solutions, increasing the demand for AI-related
skills. In the US, for instance, firms providing AI solutions have increased by 4 percentage points between
2010 and 2017, going from less than 1% to more than 5% of all technology firms (Muro and Liu, 2021[73]).
Examples of roles that fine-tune AI tools include data annotators, who label and organise data such as
images, text, or audio enabling AI models to learn and make accurate predictions; AI operations
specialists, who oversee the performance and integration of AI systems in real-world settings; and AI
trainers, who improve AI models by providing feedback and adjusting algorithms to enhance performance.
Machine learning and natural language processing are some of the most sought-after skills in AI-related
job vacancies. Despite the rapid growth of AI, however, less than 1% of all job postings are AI-related
(Borgonovi et al., 2023[94]).
AI is also creating new roles to work alongside emerging technologies. Many of these new roles are
focused on monitoring, maintaining, and improving the systems that integrate AI into existing operations.
For instance, in the mining industry, robotic automation has led to new roles managing machines through
digital twins, which are virtual replicas of equipment. These digital twins optimise mining operations and
improve worker safety by allowing remote monitoring and control, reducing exposure to hazardous
conditions, and increasing operational efficiency through predictive maintenance (Saes, 2024[97]). This
example highlights how AI and automation can render some traditional jobs obsolete (e.g., conventional
mining) while simultaneously creating new opportunities to work alongside AI technologies.
The labour market impact of AI extends beyond job displacement, job creation, and productivity,
as recent evidence suggests that the most significant impact of AI is concentrated on tasks rather
than jobs. Instead of fully displacing jobs, most European workers declare that AI has an impact on their
job tasks. In fact, 30% of European workers who use AI technologies and tools to do their job experienced
a reduction or disappearance of some tasks, while 41% reported new tasks in their jobs. In addition, for
68% of workers, the main effect of AI technologies, so far, has been to enable them to do their job tasks
faster (Cedefop, 2024[95])16. This suggests that jobs will not only be created or destroyed but also
transformed in their execution and processes. Therefore, issues are expected to arise within the workplace
as new skills become essential (or obsolete), knowledge of AI systems becomes necessary, and the use
of technology to monitor workers increases.
People are likely to experience AI's impacts within their existing roles, emphasising a growing need
for widespread digital skills. recognise
how these tools can augment their capabilities at work and develop specialised skills to create a symbiotic
relationship with AI-technologies (Zirar, Ali and Islam, 2023[98]). Digital skills, such as IT literacy or basic
knowledge of machine learning models, will be important to work and interact with AI. These skills help
workers comprehend how AI solutions operate, and understand AI system's capabilities, limitations, and
underlying logic. Other high-level cognitive skills will also be important to understand how AI can fit within
and to make informed decisions based on AI-generated outputs (OECD, 2023[88]).
To adapt to AI systems and implement them in their job, workers may need upskilling and reskilling, which
could in turn increase trust in AI adoption. Furthermore, in an OECD survey, workers indicated that AI has
increased the importance of human and interpersonal skills, such as creativity and communication, more
than of AI specialised skills (Lane, Williams and Broecke, 2023[99]).
As AI is incorporated into everyday work life, workers may benefit from increased productivity and
reduced time spent on tedious tasks, potentially leading to higher job satisfaction. Software
programmers who have integrated an AI tool in their everyday work, for instance, are able to finish more
tasks, more quickly, and reported feeling more fulfilled in their job (Box 3.14). In addition, a recent survey