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Join us in shaping the future of airport shopping PDF Free Download

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Your invitation
Copenhagen
Airport
Join us in shaping the future
of airport shopping
Copenhagen Airports
Contents
1
Our shopping centre
An overview of our premier airport
environment and its unrivalled potential
for your brand.
2
Our vision
Upgrading and expanding our one-roof
terminal, curating the best of what’s to
come and hosting the new and next.
3
Our retail concept
Our new terminal offers unparalleled
exposure and is an ideal canvas for
partners to showcase their essence and
what their brands can do.
4
Our partnership
We are a dynamic partnership ready to
create a unique shopping experience
with equally ambitious brands.
2
Copenhagen Airports
Our shopping centre
Join us in shaping the future
of airport shopping
Welcome to Copenhagen Airport the gateway to
Northern Europe. Connecting 40 million travellers to their
destinations in the years to come, we are expanding and
unfolding our vision to become the best airport shopping
centre in the world. A place where travellers come to leave,
but we make them want to stay.
3
Copenhagen Airport
Shopping Centre
Welcome to the Copenhagen Airport
Shopping Centre. For 100 years, we
have been a visionary airport at the
forefront of emerging trends consist-
ently ranked among the best-perform-
ing airport shopping centres in Europe,
where every journey becomes a mem-
orable experience. Beginning with our
first restaurant in 1939 and continuing
through decades of innovation that
have made hospitality, premium retail
and personalised service essential
parts of the passenger experience.
Over the coming years, we are plan-
ning for 40 million travellers, guided by
a clear ambition: to create an environ-
ment where travellers come to leave,
but we make them want to stay.
Our ambition is to build the best
airport shopping centre in the world.
We have laid the foundation for a
shopping environment that truly
delights passengers while creating
valuable conditions for brands to
thrive now we are adding even
more memorable experiences
to make CPH the ultimate pre-
travel destination.
Highlights 2024
Our shopping centre
4
Guests visiting
the shopping centre
Median dwell, meaning from forward
boarding to scheduled departure
Are shopping and dining
before their flight
Spend per passenger within Tax Free,
convenience, F&B and Retail
29.9 110 min 60% 23 €
We are on a mission to shape the
future of airport shopping. Not just by
expanding our one-roof terminal by
60,000 m2 and adding significantly
more square meters to our shopping
centre, but also by collaborating with
ambitious partners that share our
vision of a shopping experience that is
fit for the future.
Together, let's embark on a journey
towards a better tomorrow.
Strong growth
in travel demand
Premier hub in Northern Europe
Copenhagen Airport is the largest and
fastest-growing airport in Northern
Europe. In 2024, we welcomed 29.9
million passengers a remarkable 12%
year-on-year growth that outpaces other
Nordic airports. We are strategically
located to connect the entire region with
the rest of Europe, North America and
Asia.
2025: Towards 32 Million
Travel demand continues to grow, with
passenger numbers growing by 7% in the
first eight months. As a result, we just
recorded our busiest 12-month period
ever, with 31.3 million passengers passing
through the terminals within the last 12
months. Based on current knowledge,
we’re on track to welcome 32 million
passengers in 2025.
The shopping center
5
In 2025 (YTD), growth is driven by:
8 new destinations, increasing
connectivity to the region with direct
flights to 183 destinations.
A 7% increase in passengers to
European destinations, as well as an
11% rise on intercontinental routes.
The international hub in Northern
Europe with 96% of all passengers
travelling on international flights
22% growth in transfer passengers,
strengthening our position as the
premier hub in Northern Europe.
Today, 21% use CPH as a transfer
stop, a figure we intend to grow
further, solidifying our position as the
premier hub of Northern Europe.
Source: CPH traffic data
Strong growth drivers
Our catchment area of 9.5 million
people across Greater Copen-
hagen and Southern Sweden is
affluent and shows one of Europe’s
highest propensities to travel. Today
the segment makes up 38% of
passengers.
Copenhagen’s global appeal keeps
rising: tourism grew 15% last year,
and international overnight stays are
25% above pre-pandemic levels.
We therefore welcome an
increasingly international audience to
the airport a trend set to continue
in the coming years.
After joining SkyTeam and securing
new capital, SAS is developing
Copenhagen as its global hub. Fifteen
new routes for summer 2025 are
already confirmed, with further
capacity increases and long-haul fleet
consolidation at CPH set to expand
our intercontinental network. This
reinforces our position as the premier,
international hub in Northern Europe.
Positive outlook
With strong momentum in demand for
travel, we have every reason to be
optimistic about the future. Our plans to
welcome up to 40 million passengers in
the coming years include building and
refining an airport that can effortlessly
handle this growth.
Our shopping centre
6
All the forecasts point to global air passenger numbers
continuing to rise in the coming years. This momentum
reflects a strong appetite for travel, which in CPH is
underpinned by multiple growth drivers such as a robust
catchment area, a rising tide of tourism in Copenhagen and
renewed investment from our home carrier, SAS.
For your brand, this means even more
potential guests in our shoppingcentre
offering an ideal platform to connect
with and engage a continu- ally
expanding audience.
Building the airport
of the future
A highly attractive airport
Copenhagen Airport is known to be one
of the world’s best-functioning, highly
punctual and most attractive airports.
This is a status that we are tirelessly
working to maintain and enhance.
Already today, 80% of passengers are
satisfied with their journey through the
airport, which means passengers have
awarded us with the Airport Service
Quality Award as the best European
airport with 25-40 million passengers
in 2024. Our ambition is to stay best in
class as we expand and upgrade the
airport to welcome 40 million passen-
gers in the years to come.
Our shopping centre
Major terminal expansion
We are currently undertaking one of the
largest development projects in our his-
tory, with over 60,000 of new space
plus upgrades to 11,000 existing .
Spanning the entire passenger journey,
we enhance key touchpoints using
architecture, experience design and
innovative digital technology to create a
better passenger experience. From
more seamless security and passport
inspec- tions, to an elevated shopping
centre and a new, expanded baggage-
reclaim hall our vision is to create a
future- proof, high-quality airport
environment, designed to delight
discerning travellers who value
seamless journeys and elevated
experiences.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
We are expanding and upgrading our terminals to
accommodate the strong momentum in travel demand,
while also reinforcing and futureproofing our position as a
high-quality airport.
7
A natural extension of our
iconic terminal design
From the architect Vilhelm Lauritzen’s
original vision up until today, our airport
layout and architecture have been inspired
by the best of Scandinavian design. With
wooden floors and carefully selected
furniture, our airport feels a bit like home.
Our terminal design with high ceilings,
iconic waves, warm materials, natural light
and greenery - set the stage for an elevated
guest experience. Travellers will be able to
unwind, dine, shop and relax, surrounded by
the fresh, green essence of Nordic nature.
8
Photograph / Rune Buch
Photograph / Rune Buch
Our shopping centre
A unique potential
gathered under one roof
9
Aone-roof advantage
Copenhagen Airport is one of the
busiest airport terminals in Europe, with
a single, unified layout designed pri-
marily for departing passengers the
key audience in our shopping centre.
This one-roof concept benefits both
travellers, who can easily access all
amenities under one roof, and brands,
who gain exposure to a larger pool of
customers.
Our shopping centre
Originating passengers
at Copenhagen Airport
Transfer passengers
connecting from other flights
Of departing passengers
leave from C, D, E, F gates
Of departing passengers will pass
through the heart of the terminal
Of departing passengers
leave from A & B gates
Departing passengers
in the years to come
Our approach to commercial excellence is rooted in careful
planning, programming and optimisation of the passenger
journey. With a one-roof airport, we provide a unique
opportunity for brands to reach a broad, affluent audience.
As we expand, we remain committed
to keeping the entire airport seamlessly
interconnected, preserving the conven-
ience and commercial potential that
have made our layout so successful.
Creating a cohesive experience
Our commitment to commercial excel-
lence also means fostering a sense of
unity across every facet of the airport.
Each individual store, eatery or lounge
is carefully selected and positioned
to complement the larger ecosystem
rather than standing in isolation. By
harmonising the customer journey, we
amplify the impact of every brand’s
presence boosting visibility, encour-
aging cross-visitation and ultimately
driving more engagement.
The end result is a vibrant, carefully
orchestrated atmosphere where travel-
lers can seamlessly move from shop
to restaurant to gate experiencing
both discovery and convenience at
every step, while our partners benefit
from a continuous flow of customers
attract- ed by a holistic, memorable
airport environment.
81% 19% 20M 80% 51% 49%
Strong commercial audience
with high purchasing power
Reaching an affluent global audience
Our passenger base is predominantly
international, with an impressive 75%
coming from the 15 wealthiest countries
in the world. On average, 60% of
travellers engage in pre-flight shopping
or dining, demonstrating both the will-
ingness and the means to spend when
presented with quality options.
Thanks to our one-roof terminal, pas-
sengers have the time and convenience
to discover and connect with your brand
creating a unique opportunity to
engage, inspire and foster memorable
experiences. This diverse, high-value
audience composition makes Copen-
hagen Airport an ideal location for
premium brands, emerging designers
and innovative F&B concepts looking to
capture global attention.
Data-driven retail and F&B mix
We leverage continuous data analy-
sis to track passenger journeys and
evolving tastes, allowing us to swiftly
introduce new concepts and refine
existing offerings. By aligning each
corner of the airport with current trends,
seasonal patterns and shifting traveller
preferences, we keep the environment
both engaging and relevant.
This informed, agile approach ensures
our partners benefit from timely market
insights and optimised customer flow,
making it easier for brands to connect
with passengers in the moments that
matter most.
Nationality profile
1. Denmark 35%
2. Europe 26%
3. Sweden 13%
4. USA + Canada 9%
5. UK 8%
6. Norway 4%
7. Asia 2%
8. Middle East 1%
9. Australia 1%
Source: CPH Survey
Average wealth per adult (USD)
Rank Market 2024
1. Switzerland 687,166
2. United States 620,654
3. Hong Kong SAR 601,195
4. Luxembourg 566,735
5. Australia 516,640
6. Denmark 481,558
7. Singapore 441,596
8. New Zealand 393,773
9. Netherlands 370,697
10. Norway 368,410
11. Canada 365,953
12. Belgium 349,404
13. United Kingdom 339,700
14. Sweden 334,391
15. Taiwan 312,075
Source: UBS Global Wealth Report 2025.
Our shopping centre
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Copenhagen Airports
Our vision for
world-class retail
As we continue to grow and welcome millions of
passengers, our vision is to create a world-class retail
destination that reflects Copenhagen’s excellence,
innovation and hospitality.
Our vision
A carefully curated portfolio
catering to every traveller
Copenhagen Airport is home to a
high-performing and diverse retail
portfolio, designed to meet the needs
of every traveller whether they’re
seeking premium indulgences, prac-
tical essentials or unique gifts. From
world-renowned luxury brands to
everyday travel must-haves, our care-
fully curated selection ensures quality,
variety and convenience at every stage
of the journey.
We plan and program the terminal
holistically, moving from the central
areas outward toward the piers to
ensure each retail concept aligns
with location and traveller motives
spanning from aspirational high-end
experiences to accessible everyday
offerings. By thoughtfully placing
neighbouring stores, we create synergy
among brands, allowing each unit
to stand out while complementing
the broader airport ecosystem. This
approach guarantees that passengers,
no matter their itinerary or time
constraints, encounter an engaging
retail mix tailored to their diverse needs
and tastes.
11
Delighting passengers, creating
memorable experiences
Elevating the passenger journey
Over the next several years, we are ex-
panding and making significant invest-
ments to ensure our airport meets the
discerning needs of future travellers.
Within our vibrant shopping centre,
travellers will explore an array of exclu-
sive high-end retail brands, duty-free
shops and local Danish craftsmanship
discovering everything from unique
souvenirs to luxury items. Meanwhile,
our selection of restaurants and cafés
featuring local Danish and international
Our vision
cuisine allows guests to savour food
from around the world. By blending
modern design with Scandinavian
charm and harnessing comprehensive
digital services alongside attentive
hosts, we reduce stress and uncertain-
ty, making it easy for passengers to
shop, dine and engage in open, light-
filled spaces.
Our aim is to change airport time from
something “endured” into an experience
where every moment is well spent.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
12
Excellent exposure
for your brand
Already, we welcome more than 80,000
passengers daily. On average, they
show up in security 110 minutes before
their flight creating a window of op-
portunity for relaxation, exploration and
discovery. By 2028, we will add a total
of 6,500 to our shopping centre,
seamlessly connecting travellers to an
enhanced and coherent retail environ-
ment.
Our vision
13
We are developing, elevating and
expanding our shopping centre from
15,700 to 22,500 m², integrating
new stores, eateries and lounges
that reflect both global standards of
excellence and the best of local Danish
innovation. This is set to grow our
marketplace to €700M and solidify our
position as a premier airport in ASQ
rankings.
Our ambition is to create the best com-
mercial flow, shopping environments,
spaces and formats for your brand to
engage and connect with passengers
and build a successful business.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
A pioneer in
travel retail
Copenhagen Airport has a long-stand-
ing reputation as an innovator in travel
retail. Since opening our first restaurant
in 1939, we have remained committed
to delivering experiences that delight
and surprise. Today, our shopping
centre is widely recognised and
awarded for excellence, consistently
rated among the best in Europe. This
success is driven by our dedication to
continuous evolution, ensuring we stay
relevant to the needs of the modern
traveller.
Our ambition is to become the best
airport shopping centre in the world
a testament to our focus on curated
brand mixes, immersive experiences
and the effortless integration of physical
and digital retail environments. A hosted experience
We go beyond transactions to focus
on genuine hospitality to ensure that
each passenger leaves with a positive,
lasting impression.
Tailored for travel
By curating layouts, services and
experiences that accommodate varying
schedules and travel needs, we ensure
that every passenger whether they
have moments or hours to spare can
enjoy a seamless, efficient and reward-
ing visit.
Iconic design
Iconic architecture and purposeful lay-
out not only make it easier for passen-
gers to navigate but also immerse them
in an environment that sparks curiosity
and wonder.
A curated experience
Our role is to handpick experiences that
capture the best of global trends and
local uniqueness, offering surprises that
keep travellers eager to explore.
Our vision
Photograph / Astrid KBH
Photograph / Astrid KBH
Photograph / Marc Skafte Vaabengaard
14
Our guiding principles
Our city, our inspiration
Copenhagen Airport draws deeply
on the character of its home city a
place celebrated for its quality of life,
forward-thinking design and relaxed yet
vibrant culture.
A holistic airport experience
inspired by our city
Just as Copenhagen is lauded for its
unique atmosphere cosy cafes,
winding streets and unwavering
commitment to quality of life we
aim to mirror its essence within our
shopping centre. Our architecture and
design draw inspiration from the city’s
approach to urban planning, ensuring
travellers are never far from a green
oasis or a space to relax. We celebrate
the city’s status as a leader in gastron-
omy, fashion, design and lifestyle by
incorporating local heroes of Danish
craftsmanship alongside iconic interna-
tional brands.
Our vision
Every aspect of the passenger ex-
perience is being reconsidered, from
streamlined wayfinding systems to the
use of natural materials, all infused
with the welcoming ‘hygge’ that defines
Danish culture. This holistic design
approach ensures that the new and ex-
panded shopping centre not only meets
future demands but also provides an
environment that feels authentically
Copenhagen.
Photograph / Daniel Rasmussen
Photograph / Daniel Rasmussen
Photograph / ro_Jantzen
15
A hosted, curated airport
experience
Making travellers feel like guests
We are ambitious in our pursuit to
become the world’s best airport shop-
ping centre, guided by a passion for
elevating the passenger experience
and ensuring that every visitor feels like
a valued guest.
Our aim is to nurture an environment
that lifts each traveller’s state of mind,
making them feel genuinely welcome
and well cared for, regardless of their
needs or preferences.
We believe that a premium service
culture one that is engaging,
personal and uplifting can help
every individual leave Copenhagen
Airport feeling more joyful, relaxed
and empowered than when they
arrived.
Our ambition is to make the shopping
centre experience more hosted,
easier and better for all.
Curating the new and next
Alongside our focus on genuine
hosting, we aim to consistently provide
passengers with fresh, exciting reasons
to explore and to spend more time
with our partners.
Our goal is to curate retail and hospitali-
ty experiences that have never been
done before, forging a destination
that stands out by celebrating both
international brands and the distinctive
qualities of Copenhagen’s local, urban
culture.
Our ambition is to make the shipping
centre experience even more curated,
special and novel.
16
Our vision
Tailored for travel
Shopper motives
Airport travellers have varied
shopping motives, ranging
from self-indulgence and travel
essentials to finding that perfect
souvenir or special gift for loved
ones.
By catering to multiple needs
the best stores cater to 2-3
core needs you create a
richer experience and encourage
passengers to see their wait-
time as time well spent. Aligning
product selections with these
motives heightens satisfaction
and boosts overall sales.
Retail pipeline is driven by
main shopper motives
Self Indulgence: 40%
Travel needs: 35%
Gifting: 30%
Souvenirs: 15%
Our vision
Instant inspiration
Our passengers arrive in an up-
beat, anticipatory state of mind
57% make impulse buys,
often motivated by spontaneity
or the convenience of on-the-go
shopping.
By showcasing strong front
zones that capture attention,
you immediately draw travellers
in and prompt them to explore.
Once inside, an inspiring store
and engaged staff can highlight
new products or special deals,
ensuring even frequent flyers
find a reason to step in time and
again.
57%
of visits to retail stores are
made on impulse
Tax-free shopping
Around 25% of our passengers
come from outside the EU and
are eligible for tax-free sav-
ings offering them significant
value, especially on premium
items.
Staff and signage should actively
promote duty-free benefits, en-
suring travellers clearly see the
advantage of shopping before
departure. By emphasising these
unique savings in-store, you
transform airport retail from a
convenient extra into an unmiss-
able opportunity.
25%
of all passengers are
eligible for tax-free
shopping in CPH
Easy choices
Clarity and convenience are
critical. A visibly recognisable
concept from outside coupled
with an intuitive layout that sig-
nals easy access and simplifies
browsing helps customers
quickly decide to visit.
With clear merchandising
to showcase products and
pre-packaged solutions (e.g.
gifting sets), passengers can
make purchases without hassle,
turning limited minutes into
an easy, gratifying shopping
experience.
110 min.
Efficiency Experience Hospitality
The av. time passengers show
up to security before flight
departure:
25% show up 75 min before
20% show up 150 min before
Source: Pax Track & CPH traffic data
In our shopping centre, we welcome a
large and highly diverse audience every
day from diverse backgrounds, yet
all seeking new and relevant experienc-
es that fit smoothly into their journey.
At Copenhagen Airport, commercial
excellence is rooted in a data-driven
approach to planning. Rather than
applying one-size-fits-all solutions, we
analyse passenger demographics,
travel patterns and spending habits to
ensure each shop, dining venue or ser-
vice meets a specific traveller's needs.
This individualised strategy not only
enhances the passenger experience but
also unlocks greater potential for our
commercial partners.
From a brand perspective, there is
a tremendous opportunity to forge
meaningful connections with this
dynamic audience. By adapting to the
airport’s unique flow and recognising
the time-pressed needs of travellers,
your concept can tap into and maximise
the full potential of our international
customer base.
More insights on traffic and passenger
mix is shared in appendix 1.
17
Our new shopping centre’s iconic architecture and design
and carefully curated retail and F&B will ever more
embody the essence of Copenhagen, and mirror the
spots of Copenhagen, where people shop, meet, hang
out and enjoy life.
Our retail concept
Inspired by our city,
Copenhagen
AMAGERTORV
GRAND PLAZA
18
Retail Expansion Enhanced Hospitality
Green Parks The Nordic Light
Our city, our inspiration
Cool Neighbourhoods
Elevated Food & Drink
The inner city is attracting a strong line up of
iconic brands, which is elevating the retail
experience in Copenhagen
There is strong growth in high end hotels,
which is improving the hospitality level in
Copenhagen
There is more emphasis on ambience to
enhance dining experiences and make
guests feel good
OUR CITY HIGHLIGHTS:
COPENHAGEN CENTER
Nørrebro
Vesterbro
Østerbro
Center
Christianshavn
Frederiksberg
Many new neighbourhood heroes are
celebrating all things local, urban and cool
about Copenhagen culture
Locals are never far from a green oasis
with gardens and parks present all over the
city
We strive to mirror the essence of Copenhagen and emulate its way of life.
These highlights have been a source of inspiration, shaping the design and
programming of our new terminal.
The unique, Nordic light is integral to the
city's atmosphere and is often celebrated in
the design and architecture
19
Our retail concept
Our retail concept
Curating the new
and next
We aim to always give passengers
something to look forward to and inspire
them to spend more time with our
partners.
Our primary role is to curate new and
novel retail and hospitality experiences
where partners can test never done
before experiences. We aim to be the
destination that offers a unique
selection of international brands, and
celebrate all things local, urban and
cool about Copenhagen culture:
Even more special
Selection of international brands
with a Scandinavian twist
All things local , urban and cool
about Copenhagen
Even more novel
The new and novel retail and
F&B
Partners can build their business
and create never-done-before
travel retail experiences
Even more curated
A thoughtful, boutique mindset
Carefully curated mix of brands
Empowered and confident
travellers
20
Our retail concept
We are ambitious and aim to be the
world's best airport shopping centre. We
are passionate about elevating the
shopping and ensuring travellers feel
likes our guests.
We aim to create an environment that
uplifts the guest’s state of mind and
makes them feel welcome and taken
care of, no matter their needs. We will
deliver a premium service culture that
makes each guest feel even more joyful
and inspired, relaxed and empowered.
Even better hosted
Inspiring and engaging
A higher state of belonging
Even easier
Masters ease and convenience
Reduces stress and uncertainty
Even better for all
Uplifts the traveller’s state of mind
The conditions to make more
sustainable choices
21
Making travellers
feel like guests
Copenhagen Airports
Responsibility
With the climate ambition Destina-
tion Net-Zero, our airport aims to be
net-zero by 2050. In addition to a major
effort across all companies based at the
airport, this ambition must be achieved
through new technology and innova-
tive collaborations. In 2019, we were
certified as a CO2-neutral airport by the
international certification programme
Airport Carbon Accreditation, and by
2030 the operation of the airport will be
net-zero.
From January 2025, the airport’s
entire electricity consumption will be
covered by renewable energy sources
from offshore wind farms. Electricity
consumption at the airport accounts for
a large part of our total CO2 emissions,
and with renewable energy, we will
reduce the CO2 emissions from the
entire airport by 37,500 tonnes starting
in 2025.
In our shopping centre, we prioritise
partners committed to minimising
their impact on people and the planet,
while showcasing this commitment to
travellers. This approach enhances
our collaboration with brands, creating
better opportunities for travellers to
make choices that benefit both people
and the environment.
As part of your tender proposal, we
would like you to describe your sustain-
ability efforts in detail and how we can
join forces to make more responsible
choices.
Responsible choices: Moving closer
to a net-zero destination
In line with our commitment to be-
coming a net-zero destination, we are
determined to embed sustainability into
every facet of our F&B environment.
This includes selecting durable mate-
rials for build-outs, minimising waste
through better portioning and recycling
and sourcing responsibly prioritising
local ingredients, plant-based options
and eco-friendly packaging. By making
greener choices visible and accessible,
we empower travellers to participate in
our shared mission for a more sustain-
Responsible design
By integrating sustainable, long-lasting
materials in our interiors and fixtures,
we reduce environmental impact while
creating inviting spaces that stand the
test of time.
Sustainable operations
From carefully managing waste and re-
ducing water consumption to adopting
energy-efficient equipment, we prioritise
operational practices that align with
net-zero ambitions.
Greener choices
We believe in empowering travellers to
make climate-friendly decisions through
plant-based options, local sourcing and
clear labelling ensuring they can
dine in good conscience at Copenha-
gen Airport.
By covering each of these eight areas
positioning, product, place, program-
ming, promotion, price, people and
processes you will help us under-
stand the full scope of your vision and
how it advances Copenhagen Airport’s
mission to create a delightful, world-
class retail portfolio.
We look forward to seeing how your
proposal can enrich our passengers’
journeys and contribute to the vibrant
future of travel at CPH.
able future.
22
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
As part of your tender proposal, we would like
you to describe your sustainability efforts in
detail and explain how we can join forces to
make more responsible choices.
Our retail concept
Copenhagen Airports
23
2 THE GRAND PLAZA 3 THE PREMIUM AVENUE 4 THE PROMENADE 6 THE SQUARE5 THE GARDEN
1 THE TAX FREE
Enhanced retail
programming
Programming in our new terminal will feature a
diverse range of offerings to suit all preferences.
Fast or slow, high or low, it provides a sense of
control, convenience, adventure, and immersion
for everyone.
Our retail concept
24
The Grand Plaza
Our Grand Plaza will be designed to open up the airport
to all arrivals. Its prime locations will help guests to fall all
the more in love with the travel retail experience.
Giving guests an amazing vantage point
Open and grand feeling
A highly social space
New standard for airport retail
An elevated luxury experience
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
25
The Premium Avenue
Our Luxury Avenue will continue to be an intimate
experience and the ultimate expression of our ability to
curate international luxury brands with a Scandinavia
twist.
Curated, novel and special to Copenhagen Airport
Warm, inviting and intimate boutiques
A blend of local heroes and international power brands
A sophisticated level of service to guests
A showcase of exclusive luxury collections.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
The Promenade
This surprising turn into the heart of the terminal is a
celebration of all things local,
urban and cool aboutCopenhagen with a blend of retail,
F&B and spaces to dwell.
An intimate promenade feeling
Places for browsing, sitting and immersing
All partners will have a strong service culture
Boutiques will feel uniquely curated by Copenhagen
Airport
Partners will bring a unique, edgy perspective.
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This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
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The Garden
A first for many airports, our garden will have a calming,
therapeutic influence on guests and invite the Nordic
nature and light into the travel retail experience.
Spacious and welcoming, offering a refreshing and
relaxed environment for guests to enjoy
Extraordinary surroundings and experiences for guest
to enjoy
Modern F&B catering for all food preferences
Reflecting our passion for the well-being and diverse
needs of our guests
A blend of global brands and local heroes.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
The Square
Our market square will be designed to deliver peace of
mind, full of brands and experiences guest recognise, and
an ambience that instils convenience and control so that
guests feel re-energised.
Broad appeal and accessible price points
Selection of well-established and beloved brands
Multi-brand stores that cater to the needs of regular
and business guests
Spaces for convenient gifting moments.
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This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
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The Walk-Through
TAX FREE
TAX FREE is the starting point of our expansive one-roof
shopping centre. This expanded 4,300 m. flagship
experience captures the essence of Nordic beauty with its
airy, light-filled ambiance and stunning design. High
ceilings, natural materials, and sleek curved lines create a
true standout destination for both travellers and brands.
The elegance of minimalist Nordic design, natural light
and inviting spaces
Redesigned and enlarged to match the more
sophisticated, premium shopping centre
Every detail and brand curated to deliver a world-class
retailing
A thoughtfully designed area before guests enter TAX
FREE to help them decompress, relax and orientate
A focus on personalisation, hosted service and digital
optimisation to make every shopping journey even
more engaging.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Our retail concept
Our retail concept
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TAX FREE- A journey
to remember
In the new 4,300 m2TAX FREE,
curated experiences will meet serviced
excellence. Here in one of the largest
TAX FREE stores in Europe, travellers
will be guests in a spectacle of
indulgence, discovery and engagement.
Immediately following the busyness of
security, guests will enter our tranquil
space designed to decompress by
supporting the basic needs in terms of
orientation, toilet facilities and seating.
Here, we reset expectations and
transitions guests from the hustle of
travel to the allure of the TAX FREE
experiences.
.
Experience beacons
Spirits of the world: In the liquor beacon
a broad selection of must-try spirits,
wines and fine foods come together in a
memorable tasting and pairing
experience. Radiant revelations: In the
beauty beacon the latest in skincare
merge with interactive beauty sessions.
It is a place to create personal beauty
stories with brands from around the
globe.
Visions of style: At the sunglasses
beacon, fashion meets function in a
dazzling display of adventure and style.
Guests will experience how different
sunglasses feel in the simulated
environments, and advanced
technology will allow guests to see how
different styles complement their face
and features.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
TAX FREE Elevating
beauty and store design
Our retail concept
Beauty takes centre stage
TAX FREE is elevating its beauty
offerings and store design to match the
world’s leading shopping destinations.
Each enhancement is tailored to the
expectations of tomorrow’s savvy
shoppers ensuring that TAX FREE
beauty is a destination for discovery
and personal expression.
Enhanced beauty focus: Creating an
enriched shopping experience by
amplifying beauty’s presence
Curated selections: Merging timeless
classics with innovative brands to
shape the future of beauty
Targeted demographics: Catering to
young, trend-savvy consumers eager
for the latest in beauty
Inspiration and indulgence: Featuring
top brands and new products to
inspire and captivate customers
Global and local heroes: The wide
selection showcase both renowned
international brands and local
favourites, providing a diverse array
of choises
Savor the essence of Denmark
Elsewhere, guest will discover
Denmark’s world-famous culinary
heritage in the local marketplace.
Guided by expert staff, this curated
space celebrates local gastronomy
with an exquisite selection of traditional
Danish sweets, foods, beverage and
chocolates, each a treat to the senses.
Signature play and display
In addition, guests will enjoy a new and
unique area dedicated to family fun
with inspiring creativity and innovation.
This ´Play, Immerse, Shoarea of
TAX FREE is designed specifically for
peak family travel seasons.
Enhanced satellite stores,
convenience and efficiency
TAX FREE’s satellite stores will also
undergo significant upgrades.
Enhanced for convenience and
accessibility, these stores will streamline
the shopping process, ensuring a swift
and satisfying experience for travellers
in transit.
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Savor the essence of Denmark
Designed to maximise convenience,
digital enhancements will include self-
checkout stations and flexible mobile
payment in all shops that expedite the
payment process. Guests who spend
less time waiting are more likely to
explore additional products, increasing
purchase likelihood and enhancing
overall sales penetration. Digital
optimisation extends to the new TAX
FREE webshop with services like
click-and-collect, pick-up-on-return and
home delivery, TAX FREE shopping
will be more accessible and
personalized experience than ever
before.
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6 THE SQUARE
1 - THE LOCAL HEROES 2 - THE BOUTIQUE STREET 4 - THE SOCIAL HUB 5 - THE CULINARY CORNER
3 - THE FASHION ROW
Enhanced retail
programming
Programming in our new terminal will feature a
diverse range of offerings to suit all preferences.
Fast or slow, high or low, it provides a sense of
control, convenience, adventure, and immersion
for everyone.
Our retail concept
Copenhagen Airports
Our retail concept
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The Local Heroes
Encompassing the essence of Danish design in our
terminal, a celebration of Danish retail with classic
designs, delicacies, foods, fashion, and accessories.
Offers a selection of Denmark's finest foods and
drinks, introducing travelers to local cuisine
Features a collection of Danish design & fashion,
spotlighting worldclass design and craftsmanship
Focuses on high-quality brands and products that
reflect Danish traditions
Located centrally, encouraging visitors to explore and
discover Danish culture
.
Copenhagen Airports
Our retail concept
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The Boutique Street
Explore a vibrant, multi-brand shopping street with a wide
array of shops inviting travelers into an engaging retail
experience.
A welcoming space hosting a broad brand selection
appealing to diverse customers
Attentive shopkeeper experiences ensuring high
customer engagement
An inviting and accessible layout for easy product
access, with smaller store sizes for personalized
service
A range of shopping options from essentials to unique
discoveries.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Copenhagen Airports
The Fashion Row
An immerse world-class retail environment, where
prestigious brands and their flagship stores provide
exceptional shopping.
Aconvenient and engaging experience, offering a
curated mix of global and local brands acclaimed for
their retail excellence
A place balancing fundamental shopping needs with
novelty, combining a perfect blend of familiar brands
with new discoveries
Tailored specifically for the travel retail environment,
meeting the unique needs of travellers.
Our retail concept
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This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Copenhagen Airports
The Fashion Row
An immerse world-class retail environment, where
prestigious brands and their flagship stores provide
exceptional shopping.
Aconvenient and engaging experience, offering a
curated mix of global and local brands acclaimed for
their retail excellence
A place balancing fundamental shopping needs with
novelty, combining a perfect blend of familiar brands
with new discoveries
Tailored specifically for the travel retail environment,
meeting the unique needs of travellers.
Our retail concept
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This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Copenhagen Airports
Our retail concept
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The Social Hub
Enter the refined social hub at the terminal's heart, where
the warm intimacy of hospitality experience meets the
buzz of top dining and social spots.
Stands out with its popular F&B brands set in an
inviting environment enriched with art and greenery
A contemporary, cozy ambiance that provides a
premium hospitality experience
Designed for high dwell time, it encourages relaxation
and access to premium lounges
A dynamic space for socializing and enjoying diverse
sensory experiences in a visually engaging setting.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
Copenhagen Airports
The Culinary Corner
A vibrant culinary hotspot where street food excitement
meets social dining comfort. This lively area is a
celebration of diverse food cultures, offering a tantalizing
array of choices from local and international cuisines.
Open seating and wide views to the apron fostering an
inviting atmosphere for dining and interaction
A curated selection of street foods, craft beers, and
beverages
A hub of culinary innovation, constantly evolving to
reflect global food and drinks trends, creating an
energetic and vibrant atmosphere ideal for enjoying
meals
Bathed in Nordic light, enhancing the ambiance and
providing a backdrop to the apron.
Our retail concept
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Copenhagen Airports
Our retail concept
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The Square
A bustling square blending retail and relaxation, featuring
a mix of dining, shopping, and essential stores amid
greenery and cosy seating areas.
An engaging experience to boost your brand among
travellers
Located strategically for high visibility and footfall
Combines vibrant dining and retail options with travel
essentials like souvenirs, gifting and electronics
A charming, comfortable environment designed to
encourage shopping.
This material has been prepared solely for use of sales purposes. Reservations are made for the final lay-out, including brand composition etc.
A value-creating partnership
As your airport retail partner, we create unique business
opportunities for forward-thinking brands in an airport
shopping center like no other. Airport retail is our speciality
and it is a domain we have mastered for almost 100 years.
Our award-winning service and
groundbreaking ideas are testament to
a visionary and commercially optimized
shopping center that is passionate
about creating superior shopping
experiences for travellers, and
supporting partners in creating
successful businesses. Together the
possibilities are limitless.
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Our partnership
Our partnership
A commercial platform
like no other
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As your partner, we offer insights, data,
and knowledge to boost your airport
retail business. Our goal is to help you
meet the future needs of travellers,
ensuring together we provide an
engaging, curated experience that
makes travellers eager to spend time
with your brand.
We equip you with tools for deeper
traveller connections. Our Retail
Academy, with its accessible e-learning
program, focuses on skill enhancement
in a Copenhagen context.
We support your retail experience with
ideas and expert marketing, increasing
your brand's visibility across our
platforms, from social media to airport
digital screens.
This enhanced engagement leads to
higher sales, especially for new retail
concepts, brands, and products in our
dynamic shopping centre.
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Let’s talk
Our partnership
We invite you to join a conversation about
the future of our airport shopping centre. You
are important in bringing our vision to life and
we look forward to exploring this journey
toward a better tomorrow together.
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Find contact information here
Download all material here
Copenhagen Airports
Thank you!
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