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Platform Analytics Academy PDF Free Download

Platform Analytics Academy PDF free Download. Think more deeply and widely.

Wednesday, May 28th, 2025
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 3
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to update the forward-looking statements.
Safe harbor notice for forward-looking statements
Thomas Davis Host
Staff Outbound Product Manager
Analytics Product
Dan Kane Panelist
Sr. Principal Product Manager
Analytics Product
Marta Penzo Panelist
Sr. Manager Inbound Product Mgmt.
Analytics Product
Platform Analytics
Product Roadmap
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 6
W H E R E W E C A M E F R O M
Past
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 7
Product Journey
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy :Become
the best analytics for
ServiceNow Data
2024
Conducted
research
We surveyed 93
Platform Analytics
users, often involved
in the creation and
consumption of
data analytics
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 8
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 9
Product Journey
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy :Become
the best analytics for
ServiceNow Data
2024
Conducted
research
We surveyed 93
Platform Analytics
users, often involved
in the creation and
consumption of
data analytics
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 10
Mirror42 acquisition.
By leveraging historical and current
organization data, PA helps in
forecasting trends, identifying
bottlenecks, and optimizing processes.
Delivered hundreds ootb KPIs.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 11
Product Journey
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy :Become
the best analytics for
ServiceNow Data
2024
Conducted
research
We surveyed 93
Platform Analytics
users, often involved
in the creation and
consumption of
data analytics
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 12
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy: Become
the best analytics for
ServiceNow Data
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 13
Product Journey
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy :Become
the best analytics for
ServiceNow Data
2024
Conducted
research
We surveyed 93
Platform Analytics
users, often involved
in the creation and
consumption of
data analytics
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 14
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 15
Product Journey
2011
Aspen
Reporting
Enable customers
to perform basic
reporting inside
ServiceNow.
2014
Eureka
Performance
Analytics
PA leverages data to
forecast trends,
identify bottlenecks,
and optimize
processes, delivering
hundreds of out-of-
the-box KPIs.
2018
Platform
Enabled us to rethink
the product strategy
and start to invest in
foundational
updates of the
product to drive
easier adoption from
Standard to PRO
Strategy :Become
the best analytics for
ServiceNow Data
2024
Conducted
research
We surveyed 93
Platform Analytics
users, often involved
in the creation and
consumption of
data analytics
Current
Platform
Analytics
Unified Platform
Analytics Experience
for all ServiceNow data.
Better looking and
more intuitive
experience.
Easier adoption as we
expand.
Insights directly where
needed by embedding
in every single
workspace we deliver.
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 16
W H E R E W E A R E
Present
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 17
We empower digital
enterprises to take informed
actions through
contextualized insights.
VI S I O N
© 2025 ServiceNow, Inc. All Rights Reserved. Confidential. 18
Platform Analytics
Key Capabilities
Embedded
Analytics
Embedded
Analytics delivers
analytics exactly
where you need it
Platform
Analytics
Experience
Simplified, unified
self-service Platform
Analytics
Experience that
empowers any users
with analytics
Performance
Analytics
Historical data
snapshotting the
allows process
improvements with
Performance
Analytics
Secure &
Real-time
Data
Secure and real-
time data, no need
to put additional
security layers on
top of the data
User
Experience
Analytics
User Experience
Analytics that allows
customers to
understand how the
products are being
used and how to
drive the adoption.
19
Platform Analytics Roadmap
Z U R I C H
Q4-25
A u s t r a l i a & B e y o n d
2026+
Y o k o h a m a
Q2-25
May-25
Platform Analytics Experience
Export dashboards as PowerPoint or PDF: direct
download, email or scheduled export
Time series visualizations support for business calendars
Group filters to apply multiple filters with a single click
Organize your dashboards using analytics categories
Migration Center extended support for CoreUI
capabilities. Option to retrigger the migration and block
creation of new artifacts while migrating content
Performance Analytics
Data snapshots & multiple breakdowns for RaptorDB
Pro customers, solving the longtime limitation of 2
levels of breakdowns for PA indicators
Proactive suggestions for targets, thresholds and
Process Mining projects
KPI Details enhancements: custom columns, export,
business calendars support
Analytics & AI
Data visualization generation with natural language
via the Now Assist panel
Export analytics with Now Assist Panel
Platform Analytics Experience
Analytics management console easily maintain your
analytics library. Access usage data and ensure a clean
and up-to-date library
Enable migration directly from a dashboard view to better
support a partial migration flow
Support title and background color for data visualizations
Analytics list enhancements - pagination, alternative
group-by, export, header configuration and more
Performance Analytics
Indicators management console activate data
snapshots, consume usage data and maintain your
indicators library, all from a single experience
Further unlock the analysis of indicators with multiple
levels of breakdowns: improved performance,
configuration & maintainability.
Analytics & AI
Now Assist Explorer - AI-Powered analysis & insights
AI-powered document experience to help users
collect, analyze, and structure information with AI-
driven guidance. Turns scattered data into clear
insights for informed decisions. Teams can collaborate
in a shared space to refine analyses, align on insights,
and drive data-driven decisions.
Platform Analytics Experience
Deploy intelligent AI agents, enable analytics
managers to maintain a clean and up-to-date
analytics library. Utilize AI Agents to enable business
users to easily and intuitively create KPIs, dashboards
and analytics goals with natural language.
New experience for data source selection for all
data, including Workflow Data Fabric sources.
Deliver Visual Builder, a low-code editor enabling
partners & customers to deliver custom visualizations
Performance Analytics
Enable business users to easily create KPIs that are
most valuable to track and improve their processes
Data snapshots support for domain separation,
scripting & bucket groups.
New Formula Indicator builder experience
Expand current daily aggregations to any custom
date/hour range
Analytics & AI
Now Assist Explorer seamless integration with external
data (Workflow Data Fabric) to deliver insights across
all enterprise data
Actionability on insights by using AI Agents (create
plan, trigger a related workflow, open request, add
findings to the record etc.)
Infinite canvas experience
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 20
Yokohama
Q2-25
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 21
Export to PowerPoint & PDF
Export and consume your dashboard as PowerPoint or PDF
Process owners can now seamlessly export dashboards and
share them with stakeholders via:
Direct download
Direct email
Scheduled export via email
Key enhancements include:
Export specific dashboard tabs to PowerPoint and apply
filters.
Combine multiple dashboards and visualizations in
scheduled exports.
New Generative AI skill enables conversational exports via
NowAssist (Q1, Feb 2025).
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 22
Export to PowerPoint & PDF via Now Assist Panel
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 23
Data Visualizations & Filters Enhancements
Accessibility enhancements for charts and filters
Charts are now accessible via keyboard navigation and screen
readers, even when chart interactions are disabled. Also, filter
information is now announced by screen readers and filters are
WGAG 2.1 compliant for 400% zoom reflow.
Time series visualizations now support various business calendars,
including Gregorian, fiscal, or any manually added calendar. Benefits
are improved accuracy and relevance by aligning data with
operational or custom timelines for clearer insights.
Option to group filters streamlines the user experience by allowing
multiple filters to be applied or cleared in a single action, saving time
and ensuring consistency across the data analysis process
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 24
Dashboard Categories
Organize your
dashboards using
analytics categories
Analytics admins can
now create
dashboard
categories and tag
dashboards
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 25
Migration Center
Support the migration of additional
CoreUI capabilities
Follow/unfollow filter on simple lists
Border on simple lists
Favorites for reports
Data table for charts
Aggregate vs. separate on time series
Follow filter per metric on time series and
indicator scorecards
Box charts
Alternative group by for Total and columns
visualization
'Sorting' option for time series
Business calendar time series
'Hide elements when all values are null'
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 26
Migration Center
The look and feel of the Migration Center
has been refined to provide a smoother
migration experience
A confirmation pop-up now ensures
clarity before starting a migration and
during activation
Re-trigger migrations effortlessly if
adjustments are needed
Block the creation of new analytics
artifacts once a bulk migration is
underway
Performance Analytics - Data Snapshots
Enhanced architecture for
Performance Analytics
Leveraging RaptorDB Pro
Uses a change data capture (CDC)
process
Allows for multiple breakdowns while
analyzing Indicators
Easy, seamless activation
Enabling Data Snapshots
Data Snapshot
creation
Daily CDC job
Initial one-time Data
load
Snapshot
table
Collect the change data
since last collection
One time replication of
the required data from the
fact table
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 29
Platform Analytics Proactive Suggestions
Automatic proactive suggestions for
Performance Analytics indicators in
Platform Analytics dashboards
Target & threshold suggestions
Process Mining suggestions for
new mining projects
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 30
Capabilities
Enables users to modify generated
visualizations directly in NAP through
interactive follow-up questions
Supports changes to chart types,
aggregation periods, filters and grouping
columns without requiring the user to re-enter
the entire query
User benefits
Simplifies the process of refining visualizations,
saving time and effort
Increases confidence in insights by ensuring
visualizations are tailored to specific needs
and preferences
Data Visualization Generation
Query Refinement
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 31
Capabilities
Generates data visualization based on user
prompts and available data set
Supports multiple chart types (pie, bar,
score), and list & forms
Allows user to add data visualization to
dashboard on-the-fly
User benefits
Improved efficiency: reduces the time and
effort to create data visualization
Enhanced understanding: transforms
complex data into easily interpretable visual
formats
Increased accessibility: makes data analysis
accessible to a broader range of users (inc.
non-technical users)
Data Visualization Generation with AI
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 32
Zurich
Q4-25
Analytics Management Console - Dashboards
Usage data and useful metrics
available for admins via
Analytics Center
oViews
oDashboards not viewed
oDeactivated
Management actions available
for admins
oDeactivate
oActivate
oDelete
Analytics Management Console - Indicators
Usage data and useful
metrics available for via
Analytics Center
oViews
oIndicators not viewed
oInactive data collection
jobs
Management
actions available for admins
oDelete
oEnable data snapshots (if
applicable)
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 35
Performance Analytics Data Snapshots
Better Activation Experience
Promotional banner
Quick overview of supported and enabled
Enable data snapshots for multiple indicators
at once
Factor in usage
Track status
Improved time-to-insights for data
snapshot indicators
Parallelisation of Daily CDC mining jobs to
enable faster time to insights
Faster KPI load times - Optimisation to handle
special case complex queries for relative
date conditions
Improved logging
Platform Analytics Experience New Features
Enable migration directly from a
dashboard view to better support
a partial migration flow
Support title and background
color for data visualizations
Analytics list enhancements -
pagination, alternative group-by,
export, header configuration and
more
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 37
Now Assist Explorer
Enable business users to
seamlessly explore data
with a help of AI, document
findings and collaborate on
insights with other users to
be able to drive data
informed decisions.
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 38
Now Assist Explorer
AI-Powered analysis & insights organisation: AI
canvas helps users collect, analyze, and
structure information with AI-driven guidance. It
suggests next steps and turns scattered data into
clear insights for informed decisions.
Collaborative Decision-Making: Teams can work
together in a shared space to refine analyses,
align on insights, and drive data-driven decisions
with easy sharing and organization.
Upload files: Easy way for users to add and
summarize external documents (e.g. emails, doc
file) to have all relevant to analysis information in
a single place or just add an image of relevant
insight (or chart) from other systems
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 39
Australia & Beyond
2026+
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 40
Consolidate Core UI Content Under Platform Analytics
-Seamless navigation between Core UI
and Platform Analytics experiences in
common analytics library pages
-Enable all users to take advantage of
the latest Platform Analytics
capabilities when creating dashboards
and visualizations
-Allow Analytics Manager to review the
usage of Core UI dashboards from
common library page and migrate
them
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 41
Analytics Management Console
Agentic AI for Analytics Managers: Proactive
suggestions and useful metrics for Analytics
Managers on how to improve the health of analytics
ecosystem
Insights across all artifacts: enable detailed usage
information and troubleshooting monitoring across
dashboards, visualizations and indicators
Enhance discoverability of existing content for the
Business users
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 42
Performance Analytics
Intraday analytics for shift reporting
Ability to support dashboards for shift and production
days at line, area, site and organization level
Data snapshots additional supported capabilities
Enable data snapshot support for highly adopted PA
features: scripting, bucket groups, domain separation
Simplified Indicator Creation
Easy KPI creation flow targeted for business users,
including Gen AI and Agentic AI based creation
Performance Analytics on Workflow Data Fabric tables
Enable PA indicators to work with external data (Data
Fabric) to get more complete insights based on different
data of the company
Indicator Management Enhancements
Enable Admins to proactively monitor data
collection/mining issues and resolve them
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 43
Now Assist Explorer
Flexible infinite canvas: A flexible canvas layout that
allows users to freely organize insights, structure analysis
to align with personal way of thinking and make
analysis easier.
Integration with external data: Seamless integration
with external data (Data Fabric) to get more complete
insights based on different data of the company
Export to PDF/PPT to allow easy share insights with
others
Actionability: Help user act on insights by using AI
agents (create plan, trigger a related workflow, open
request, add findings to the record etc.)
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 44
Creating Analytics Content with AI
Generate with AI - Floating Menu
Embedded, in-context assistant for inline
dashboards
Powered by GenAI (understands intent) +
Agentic AI (proactively acts)
Surfaces intelligent suggestions and actions in
real time
Responds to prompts and context, without
interrupting the user flow
© 2023 ServiceNow, Inc. All Rights Reserved. Confidential. 45
Creating Analytics Content with AI
Create visualization Layout recommendations
Visual Builder for Customers & Partners
Example of Visual Builder: Creation of Treemap
Tool to create visualizations not
yet available through Platform
Analytics.
Key Benefits:
oSimplifies and streamlines
development
oIntegrates easily with UIB and
in-line dashboards
oLeverages Highcharts library
for rich, customizable charts
Empowers customers & partners to create tailored
visualizations beyond OOTB capabilities to meet
specific business needs.