
20
3John Singarayar, “Social Media and Church’s Mission,” Vidhyajothi 83, 10 (October
2019): 791-795.
4Francis Arackal Thummy, “Social Media: The Paradox of Connected and Yet
Disconnected Lives,” Jeevadhara 295, 1 (January 2020): 19-34.
5Caleb T. Carr & Rebecca A. Hayes (2015). Socialmedia: Defining, developing,
anddivining. Atlantic Journal of Communication, 23(1),4665.https://
www.tandfonline.com/action/showCitFormats?doi=10.1080%2 F15456870.
2015.972282 html (accessed January 12, 2024).
6S. Periannan, “Church and Social Media,” Jeevadhara 295, 1 (January, 2020):
55-67.
what it is all about. There are numerous definitions of social media
circulating in the online world. Throughout the years, due to the
ever-changing nature of social media, its definitions have also
evolved. For the third decade of the 21 century, here is a
comprehensive definition: Social media refers to internet-enabled
tools for interaction that, in addition to chat, allow users to share
various forms of content such as texts, photos, videos, advertise
products, create online groups and communities, and link to
resources. This is a tool centred definition.4 Carr and Hayes state
that social media refers to internet-based platforms that facilitate
mass personal communication, among users, and derive their
value mainly from user-generated content.5
Social Media and the Church
By its very essence, the Church is called to engage in
effective communication. This mandate, bestowed upon the
Church by the Lord, is clearly stated in the Scripture: “Go,
therefore, make disciples of all the nations; baptise them in the
name of the Father and of the Son and of the Holy Spirit, and
teach them to observe all the commands I gave you” (Mt 28:19-
Gospel to humanity. Additionally, the Church has embraced a
diverse range of media platforms, including folk media,
interpersonal communication, traditional media, modern mass
media, and the emerging fields of new media and social media.6
Folk media, which encompasses traditional techniques of
conveying information through sound, images, signs, and
language, played a significant role until the 15 century.
Subsequently, with the advent and proliferation of the printing
press, mass media in the form of print media, television, cinema,
radio, and advertisements dominated the information industry until
the 20 century. Although the inception of new media, specifically
The Divine Shepherd’s Voice, Vol. 15 Rex Alex Silvester