Spring/Summer 2024 Travel Indicators PDF Free Download
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Spring/Summer 2024 Travel Indicators
Data available as of October 2, 2024
Minnesota spring/summer
2024 travel indicators
Explore Minnesota regularly reviews and
analyzes travel indicators to better understand
tourism industry trends and health.
•This report is focused on state-level travel
season trends from Apr. 1 to Aug. 31, 2024.
For a monthly lodging performance summary,
see our Industry News e-newsletter. Our
industry website also offers more data and
research, including the 2023 Economic Impact
Study findings report.
Key findings
Spring/summer 2024 Minnesota travel indicators show continued year-over-year (YoY) growth.
•Accommodations – State and Minneapolis-St. Paul metro area key lodging performance
metrics improved YoY. Minneapolis hotel metrics were especially strong during the three
summer months with averages of 73% occupancy, $146 RevPar and $105 ADR.
•Leisure & Hospitality (L&H) employment – Between April and August 2024, Minnesota’s L&H
average monthly industry employment increased by 2.2% YoY to 284,918.
•MSP Airport – Spring/summer passenger volume was 8.5% higher YoY with a monthly
average of 3.3 million passengers.
•Minnesota comparison – For 2024 year-to-date, Minnesota’s L&H jobs and air passengers
are up by a larger percentage than total U.S. jobs and passengers. However, MN lodging
demand is down slightly relative to last year and the U.S., due to unusual (warm) winter
weather conditions.
•International arrivals – According to final Tourism Economics estimates, in 2023 Minnesota
had an estimated 567,400 international arrivals. This is a 35% increase over 2022. In 2026,
International visitation to Minnesota is expected to increase to over 750,000 visitors.
•.
Report sections
Minnesota travel
Minnesota comparison
International arrivals
Slides 5 - 9
Slides 10 - 13
Slides 14 - 17
Minnesota travel
Accommodations, Leisure & Hospitality
(L&H) employment and MSP Airport
metrics
Between April 2023 and
August 2024, Minnesota
hotels’ key lodging
performance metrics
improved YoY.
•For the three summer
2024 months, average
occupancy was 69%.
•Average summer 2024
Revenue Per Available
Room (RevPar) was
$146.
•Average summer 2024
Average Daily Rate
(ADR) was $100.
Spring/summer 2024 state hotel
metrics improved relative to 2023
Source: Smith Travel Research (STR)
A M J J A S O N D J F M A M J J A
RevPAR $64 $71 $94 $91 $95 $91 $81 $57 $50 $40 $53 $61 $70 $76 $97 $101 $102
ADR $121 $124 $139 $137 $139 $134 $135 $120 $119 $116 $119 $124 $126 $132 $145 $147 $145
Occupancy % 53% 57% 67% 67% 68% 66% 61% 48% 42% 40% 45% 49% 55% 57% 67% 69% 70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$0
$20
$40
$60
$80
$100
$120
$140
$160
Occupancy
ADR & RevPAR
Minnesota Hotel Metrics Over Time
April 2023 – August 2024
Like the state,
Minneapolis-St. Paul
metro area spring/summer
hotel metrics also
increased YoY.
•For the three summer
2024 months, average
occupancy was 73%.
•Average summer 2024
RevPar was $146.
•Average summer 2024
ADR was $105.
Metro area spring/summer hotel
metrics increased year over year
Source: Smith Travel Research (STR)
A M J J A S O N D J F M A M J J A
RevPAR $70 $75 $98 $90 $94 $95 $86 $62 $50 $47 $55 $72 $78 $84 $104 $105 $107
ADR $125 $127 $141 $135 $134 $139 $137 $123 $118 $116 $120 $131 $131 $136 $146 $147 $144
Occupancy % 56% 59% 69% 67% 70% 69% 63% 49% 43% 41% 46% 55% 59% 62% 72% 72% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
-$10
$10
$30
$50
$70
$90
$110
$130
$150
Occupancy Percentage
ADR & RevPAR
Minneapolis-St. Paul Region Hotel Metrics Over Time
April 2023 – August 2024
Between April and August
2024, Minnesota’s Leisure
& Hospitality average
monthly industry
employment was 284,918.
•This is a year-over-year
increase of 2.2% over
the average monthly
industry employment of
278,668 in
spring/summer 2023.
•Following normal
trends, 2024
spring/summer L&H
employment was
highest in August, with
295,203 employed and
lowest in April, with
265,724 employed in
the industry.
State spring/summer 2024 L&H
employment increased by 2.2%
230,000
240,000
250,000
260,000
270,000
280,000
290,000
300,000
A M J J A S O N D J F M A M J J A
Monthly L&H Employment
Minnesota L&H Employment Over Time
April 2023 – August 2024
Source: Minnesota Department of Employment & Economic Development (DEED)
At MSP airport the
monthly passenger
volume was higher in all
five months of
spring/summer 2024
compared to the same
months in 2023.
•Between April and
August 2024, the
average monthly MSP
airport passenger
volume was 3.3 million
passengers.
MSP airport passenger volume
increased 8.5% in spring/summer 2024
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
A M J J A S O N D J F M A M J J A
Monthly MSP Airport Passenger Volume
MSP Airport Passenger Volume Over Time
April 2023 – August 2024
Source: Minneapolis Saint Paul Metropolitan Airports Commission
Minnesota comparison
U.S. travel industry trends by state
Lodging demand down .5%in
Minnesota and up .3% nationally
Minnesota lodging
demand year-to-date
through August 2024
was down .5% compared
to 2023.
•Total U.S. lodging
demand was up .3%
year-to-date relative to
2023.
Source: U.S. Travel Association - STR
L&H employment up 2.5%in
Minnesota and up 2.3% nationally
Minnesota L&H jobs
year-to-date through
August 2024 were up
2.5% compared to 2023.
•Total U.S. L&H
employment was up
2.3% year-to-date
relative to 2023.
Source: U.S. Travel Association - BLS
Source: U.S. Travel Association – Airline Data Inc. & TSA
Air passengers up 10.5% in
Minnesota and 6.6% nationally
Minnesota air passenger
volume year-to-date
through August 2024
was up 10.5% compared
to 2023.
•Total U.S. air
passengers were up
6.6% year-to-date
relative to 2023.
International Arrivals
Final 2023 Minnesota visitation & spend
estimates from Tourism Economics
According to final
estimates from Tourism
Economics –
International States
Travel data, Minnesota
received 567,400
international arrivals in
2023.
•In 2026, international
visitation to
Minnesota is expected
to increase to over
750,000 visitors.
State 2023 international arrivals
increased 36% YoY to 567,400
1,044,200 1,029,500
234,400
178,500
415,700
567,400
642,800 712,600 752,200
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2018 2019 2020 2021 2022 2023 2024* 2025* 2026*
Number of International visitors
Minnesota International Visitation over Time
2018-2026*
Source: Tourism Economics-International States Travel
* Forecasted data
In 2023, Canada accounted
for 57% of Minnesota’s
international visitation, with
324,200 visitors.
•Like in 2022, in 2023,
India was a top
Minnesota visitor origin
market with an estimated
27,800 visitors.
•The United Kingdom,
Germany and Mexico are
the other top 2023
visitor-origin countries.
•With the resumption of a
direct flight from MSP to
Dublin and the upcoming
flight to Rome, MN
visitation from Ireland
and Italy should increase.
Canada & India Minnesota’s
top international origin markets
Source: Tourism Economics-International States Travel
In 2023 Minnesota’s
international visitors spent
an estimated $501 million.
•While Canadians
accounted for 57% of
Minnesota’s
international 2023
visitation, they only
accounted for 23% or
$113.4 million of
international visitor
spend.
•Visitors from India, the
UK, Germany, Australia
and China have greater
trip spend.
Source: Tourism Economics-International States Travel
2023 international visitor spend
increased 35% YoY to $501 million
Lodging performance
definitions
Occupancy Percentage – Rooms sold divided by rooms
available multiplied by 100. Occupancy is always expressed as
a percentage of rooms occupied.
Annual Daily Rate (ADR) – Room revenue divided by rooms
sold, displayed as the average rate for a single room.
Revenue Per Available Room (RevPAR) – Total room revenue
generated from the sale or rental of rooms.
Geography – In the Smith Travel Research (STR) Top 25
Markets report, Minneapolis is defined as the greater
Minneapolis-St. Paul metro area as shown in the map to the
left.
