
!"#$%&'()$"*+(,(---./"#$%&'%$"*+.012(,(3-4#"536#"7'1"(8900#::()9$;#(<=<>(,(?16@"$%&'(
🚀
Stay Ahead of the Curve
!.0D0*)-.)?#/3%('))#*)$%,./9+%J1$+%d("*(2%+"*%6.',%5.'),7e%!"*4%$+1,4%?')2*+%
)*0.)+$:%+'62%+.%5).2*)$:%'/,%',J1$+%+"*#)%).1+*$%&**2647%!"'+9$%".&%+"*4%2**0%
FGH%"#3":%,.&/+#?*%6.&:%'/,%0).-#+$%(./$#$+*/+%K%/.%?'++*)%&"'+%+"*%
?')2*+%+").&$%'+%+"*?7%
Section 21:
📉
What to Do When the
Freight Market Crashes
The&freight&market&is&cyclical&—&and&if&you’ve&been&driving&long&enough,&
you’ve&already&seen&the&highs&and&lows.&Spot&rates&fall,&load&volumes&
shrink,&and&suddenly&what&used&to&be&a&$3.00/mile&lane&is&barely&covering&
fuel.&But&downturns&don’t&have&to&kill&your&business&—&if&you&plan&for&them.&
• Cut*costs*early:%P.&/$#T*%'/4%$.-+&')*:%#/$1)'/(*%*A+)'$:%.)%
$15$()#0+#./$%4.1%,./9+%1$*%,'#647%R'/(*6%#,6*%*B1#0?*/+%#/$1)'/(*%
.)%01+%1/,*)1+#6#T*,%+)'#6*)$%#/%$+.)'3*7%
• Focus*on*cash*flow,*not*revenue:%X#3"%FGH%,.*$/9+%"*60%#-%4.19)*%
3*++#/3%0'#,%#/%Z<%,'4$7%G)#.)#+#T*%6.',$%&#+"%-'$+%0'4%.)%&.)2%&#+"%'%
+)1$+*,%-'(+.)#/3%0')+/*)%+"'+%.--*)$%$'?*D,'4%-1/,#/37%
• Strengthen*relationships:%P1)#/3%+.13"%+#?*$:%)*0*'+%5).2*)$%
5*(.?*%6#-*6#/*$7%U+'4%#/%+.1("%&#+"%+"*%./*$%&".%0'4%-'#)%'/,%./%
+#?*7%W*+%+"*?%2/.&%4.19)*%'>'#6'56*%5*-.)*%+"*#)%5.'),%3.*$%6#>*7%
• Run*efficient*lanes:%@6#?#/'+*%1//*(*$$')4%,*',"*',7%U+#(2%+.%6'/*$%
&"*)*%4.19>*%'6)*',4%0).>*/%0).-#+'5#6#+4%'/,%?#/#?#T*%?16+#D,'4%
"'16$%+"'+%+#*%10%4.1)%+)1(2%-.)%+..%6./37%
• Lean*on*your*dispatcher:%!"*%)#3"+%,#$0'+("*)%B%2/.&%&"*)*%
-)*#3"+%#$%$+#66%?.>#/3%'/,%B%"*60%4.1%&*'+"*)%+"*%$+.)?7%P./9+%3.%
#+%'6./*%&"*/%6.',%5.'),$%,)4%107%
U?')+%('))#*)$%1$*%$6.&%$*'$./$%+.%-#/*D+1/*%.0*)'+#./$7%!)'(2%*>*)4%0*//47%
l*3.+#'+*%"'),*)7%S/,%?.$+%#?0.)+'/+64%K%,./9+%0'/#(7%!"#$%#$%+"*%+#?*%+.%
$1)>#>*:%/.+%+")#>*7%!".$*%&".%$+'4%#/%+"*%3'?*%&"*/%#+9$%+.13"%')*%'6&'4$%+"*%
-#)$+%+.%&#/%5#3%&"*/%+"*%?')2*+%)*(.>*)$7%