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Message From Our CEO
“We’re building a better future for our global community.”
Creating a more sustainable future has been part of eBay’s DNA for decades. As early
champions of recommerce and the circular economy, we’re leading the way toward a
healthier planet and a more inclusive global economy.
I’m proud of the progress we’re making toward our impact goals. eBay is investing in
new technologies to make it easier to buy and sell pre-loved items - unlocking value for
individuals and the world.
Our team remains committed to helping people make meaningful choices about how they
shop and do business. Together, we are building a better future for our global community.
As we continue this important journey, the possibilities are endless - for the benefit of our
customers, our company, and our planet.
— Jamie Iannone, President and CEO
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100%
renewable energy
supported all eBay
operations in 2024.
Message From Our CSO
“By innovating and evolving our platform and operations, we’re
building a marketplace that powers economic opportunity and a
more sustainable future.”
At eBay, commerce and sustainability go hand in hand. Across our nearly 30-year history, we’ve seen
firsthand how sellers on our platform can flourish by giving new life to pre-loved items, reducing waste and
fostering a circular economy.
Our vision for an economically empowering, sustainable marketplace has always shaped how we innovate.
It fuels our efforts to make our platform and operations more sustainable, accessible, and beneficial for all.
When our community wins, so do we. And when we win because of sustainability, we set an example for the
broader tech industry and for the many sectors we touch.
In our 2024 Impact Report, we’re proud to share the progress we’ve made towards this vision.
We outpaced many of our own sustainability targets this year, and set more ambitious ones. We’re
especially excited to have achieved our 2025 goal of supporting eBay’s operations with 100% renewable
energy a year ahead of schedule. Through collective partnership and strategic investments, we’re working
towards our most ambitious goal to date: achieving net-zero greenhouse gas emissions across our entire
ecosystem – from sourcing to shipping – by 2045.
Recommerce continues to drive our business forward. In 2024, recommerce created $5 billion in positive
economic impact for eBay, while avoiding 1.6 million metric tons of carbon emissions and 70,000 metric
tons of waste. And our Recommerce Report showed us that buying and selling pre-loved is a growing
movement, with 86% of consumers surveyed having done so in the past 12 months.
We continued investing in programs that drive positive change in our communities, empower
entrepreneurs, and support our people. In 2024, eBay for Charity reached over $662 million raised for
charities globally on a cumulative basis since 2021, exceeding our 2025 target one year early. Meanwhile,
eBay Foundation continues backing nonprofits that foster entrepreneurship, and we’re enhancing our
employee development programs to help our people grow as leaders.
This report highlights our accomplishments in 2024. We’re committed to building on this momentum and
pushing the boundaries of what’s possible in sustainable commerce, creating a brighter future for our
customers and the planet.
— Renée Morin, Chief Sustainability Officer
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Table of Contents
Overview
Our Purpose ............................................................................................. 5
Awards and Recognition ................................................................................. 5
Issues Material to eBay .................................................................................. 6
Our Impact Goals and Progress ...........................................................................7
Supporting Sustainable Development ....................................................................10
Economic Opportunity
Small Business Programs and Support ................................................................... 11
Up & Running Grants .................................................................................11
Small Business Advocacy Network ....................................................................12
eBay Open ...........................................................................................12
Seller Meetings .......................................................................................13
Seller Center .........................................................................................13
Reports on Small Online Businesses .....................................................................13
Community Impact ......................................................................................14
eBay for Charity ......................................................................................14
eBay Foundation .....................................................................................16
Global Give ..........................................................................................16
Social Impact in the U.K. ..............................................................................17
Sustainable Commerce
Environmental Footprint .................................................................................18
Net-Zero .............................................................................................18
Understanding Our Impact ...........................................................................19
Greenhouse Gas Emissions ..........................................................................20
Energy ..............................................................................................22
Shipping ............................................................................................24
Water and Waste ....................................................................................25
Biodiversity .........................................................................................26
Key Sustainability Partnerships .......................................................................26
Global Sustainability Initiatives .......................................................................... 27
Circular Fashion Fund ................................................................................ 27
Sustainability in Germany ............................................................................ 27
Recommerce ........................................................................................... 28
eBay Refurbished ...................................................................................29
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Table of Contents
Culture and Workforce
Investing in Leadership .................................................................................30
Growing Our Talent Pipeline, Investing In Leadership .................................................30
Supporting Our Employees ...........................................................................31
Be for Everyone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Talent Acquisition ...................................................................................32
Performance Appraisals .............................................................................33
Health and Financial Benefits ...........................................................................34
Our Global Benefits Program ........................................................................34
Family Planning Leave ...............................................................................35
Employee Giving and Volunteering ...................................................................... 36
Changemakers ......................................................................................36
GCX4Good ......................................................................................... 37
Trusted Marketplace
Our ESG Governance Model ............................................................................38
An Integrated Approach .............................................................................38
ESG Disclosure Regulations .........................................................................39
Ethics & Compliance ...................................................................................40
Human Rights .......................................................................................40
Supply Chain Management ...........................................................................41
Participation in Recommerce .........................................................................41
Taxation ..............................................................................................41
Responsible AI ......................................................................................42
Government Relations ..................................................................................43
Accessibility ............................................................................................43
Platform Security .......................................................................................44
Safeguarding Privacy ................................................................................45
Protecting Intellectual Property ......................................................................45
Prohibited, Restricted, and Counterfeit Items ...........................................................46
Illegal Wildlife Trade .................................................................................46
Appendix
About Us ...............................................................................................48
Notes on Our Goals .....................................................................................48
Disclaimers .............................................................................................50
Reports .................................................................................................51
Policies and Statements .................................................................................51
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Overview
Our Purpose
We connect people and build communities to create economic opportunity for all.
At eBay, we are proud to reflect on nearly 30 years of creating opportunity and impact in partnership with our
community. Since 1995, we’ve built a thriving ecosystem of meaningful, sustainable commerce — where pre-loved
goods gain new life, shoppers pursue their unique passions, and small businesses flourish.
Today, our vibrant marketplace is a testament to the power of connection, with millions of buyers and sellers
worldwide coming together to reimagine commerce, reduce waste, and pursue their passions. Everything we do,
we do to support our community: the entrepreneurs who turn their ideas into businesses, the treasure hunters
who find the one-of-a-kind on our platform, and the employees dedicated to bringing eBay to life.
As we look to the future, we’re doubling down on our commitment to empowering this community with the
tools, technology, and support they need to thrive. We will continue to foster a culture of trust, openness, and
sustainability, and operate in a way that helps everyone win.
We believe that when we succeed together, we can create a better world for our global community.
For more information on the scope of this report, our methodology for setting and tracking goals, and additional
details on our progress, please see the appendix.
Our Impact in 2024
Awards and Recognition
Several entities acknowledged our culture, workplace, and responsible business practices in 2024.
We hit our goal to support eBay’s operations with 100% renewable energy one year early.
We’ve set a target to reach net-zero greenhouse gas emissions by 2045.
eBay for Charity raised more than $662 million for nonprofits worldwide from 2021-2024.
“The Goodies” BeCause Award
The Sustainability Yearbook
Green Power Partnership
National Top 100
RE100
America’s Most Innovative
Companies 2024
Campus Forward Awards
BENEVITY
ENVIRONMENTAL
PROTECTION AGENCY
FORTUNE
RIPPLEMATCH
S&P GLOBAL
THE CLIMATE GROUP
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Issues Material to eBay
In 2022, we partnered with GlobeScan, an independent research and advisory firm, to update and expand our
sustainability materiality assessment, prioritizing the most salient issues to sustainability and to our business.
The 2022 assessment included adjusting the matrix’s axes to incorporate impact outwards on the
environment and society (y-axis) and impact inwards on our business and financial success (x-axis),
incorporating additional data sources like external frameworks; environmental, social and governance (ESG)
ratings; consumer insights; and peer benchmarking. Input for this update involved a much larger variety
of stakeholders, including eBay employees, external subject matter experts, relevant non-governmental
organizations (NGOs), and more.
The results from this third-party materiality assessment determined our low, medium, and high impact issues
used to inform eBay’s sustainability strategy, initiatives, and goals. The following matrix shows the results
of our assessment and the relative prioritization of our topics aligned with four key areas of our business:
Economic Opportunity, Sustainable Commerce, Culture and Workforce, and Trusted Marketplace. These key
areas form the structure of our impact report.
Economic Opportunity:
Supporting entrepreneurs and small
businesses is a core focus of eBay’s
business. Other high-priority material issues
include ensuring seller transparency and
buyer protections.
Sustainable Commerce:
Recommerce and sustainable consumption
are key focus areas at the heart of eBay’s
business. Other high-priority material issues
include managing our greenhouse gas
emissions and energy footprint.
Culture and Workforce:
High-priority material issues include eBay’s
core value “Be for Everyone” which fuels
our commitment to employee diversity,
inclusion, and belonging; supporting
employee health and wellbeing; and
cultivating a strong company culture and
employee retention rate.
Trusted Marketplace:
High-priority material issues include
promoting cybersecurity and data privacy,
ensuring seller transparency and buyer
protections, and upholding ethics and
compliance in all that we do.
Our materiality assessments are updated at least every three years and presented to our Board of Directors
and Senior Management. Aligned with this cadence, we completed an updated materiality assessment
in 2024 that meets emerging regulatory requirements, such as the EU Corporate Sustainability Reporting
Directive (CSRD), for double materiality. This assessment takes into consideration both financial and
impact-driven risks and opportunities. This assessment is highly aligned with our 2022 assessment for
topic prioritization and our four key areas. A preview of our double materiality assessment results can be
referenced in the Trusted Marketplace section of our report, and we look forward to publishing the details of
this assessment in future disclosures.
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Our Impact Goals and Progress
We’re proud to report significant strides in our impact efforts. eBay for Charity exceeded its original fundraising
target a year ahead of schedule, raising $662 million for global charities and representing a massive milestone in
our mission to empower communities through meaningful commerce.
We also made notable progress on the sustainability front. As part of our commitment to investing in clean
energy solutions, we’re now supporting all eBay-controlled offices, data centers, and authentication centers
with 100% renewable energy — a goal we achieved a full year early. Looking ahead, we dedicated considerable
resources in 2024 to set our sights on net-zero by 2045. To achieve this, we’ve committed to reaching net-zero
greenhouse gas emissions across our value chain and have set carbon reduction goals that have been validated
by the Science Based Targets initiative (SBTi).
We continuously evaluate our impact programs and priorities, and set targets to track our progress.
Explore our 2025 and 2030 goals and progress.
Economic Empowerment
eBay continues its mission of connecting people
and building communities to create economic
opportunity for all. In 2024, small businesses
contributed approximately 70% of Gross
Merchandise Value (GMV) in our three largest
markets by demand (U.S., U.K., and Germany).
See notes on our goals for more information.
eBay for Charity
From 2021 to 2025, raise $600 million in total funds
to support charities globally.
CHARITY FUNDS RAISED GLOBALLY
Small businesses contributed approximately
70% GMV in our 3 largest markets
by demand (U.S., U.K., and Germany).
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eBay Foundation
Goal 1: From 2021 to 2025, through eBay
Foundation’s support of nonprofits, create or
strengthen 200,000 businesses. See notes on our
goals for more information.
FOUNDATION ENGAGEMENT AND SUPPORT - BUSINESSES SUPPORTED
Data for 2024 will be published in our 2025 Impact Report
Goal 2: From 2021 to 2025, through eBay
Foundation, catalyze 1,000 network building efforts
through nonprofit partners to amplify the resources
and support available to small businesses globally.
See notes on our goals for more information.
FOUNDATION ENGAGEMENT AND SUPPORT -
NETWORK BUILDING EFFORTS
Data for 2024 will be published in our 2025 Impact Report
Goal 3: From 2021 to 2025, through eBay
Foundation, increase the number of employee
volunteer hours with eBay Foundation programs
year-over-year.
FOUNDATION ENGAGEMENT AND SUPPORT - VOLUNTEER HOURS
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Recommerce
From 2021 to 2025, drive $22 billion in positive
economic impact, prevent 8 million metric tons of
carbon emissions, and divert 350,000 metric tons
of waste from landfills by empowering the sale of
pre-owned and refurbished goods on our platform.
See notes on our goals for more information.
ECONOMIC AND ENVIRONMENTAL BENEFITS OF RECOMMERCE
Renewable Energy
Source 100% of our operations’ electricity
supply from renewable energy sources for eBay-
controlled data centers, offices, and authentication
centers by 2025.
ELECTRICITY SUPPLY FROM RENEWABLE ENERGY SOURCES
Carbon Emissions
Goal 1: Achieve a 90% absolute reduction in
Scopes 1 and 2 greenhouse gas (GHG) emissions
by 2030 from our 2019 baseline as part of our
Science Based Targets Initiative (SBTi) approved
net-zero target.
CARBON EMISSIONS FROM 2019 BASELINE FOR SCOPES 1 AND 2
Goal 2: Achieve a 27.5% absolute reduction in
Scope 3 T&D emissions by 2030 as part of our
SBTi-approved net-zero target.
REDUCTION IN CARBON EMISSIONS FROM 2019 BASELINE FOR SCOPE 3
DOWNSTREAM TRANSPORTATION AND DISTRIBUTION
To learn more about this goal and our progress please visit the
Shipping section under Sustainable Commerce.
Goal 3: Net-Zero by 2045. Achieve a 90% absolute
reduction across our entire value chain and achieve
net-zero emissions by neutralizing any remaining
emissions using high-quality, durable carbon
removals that meet SBTi criteria by 2045. This goal
was set in 2025 and we will report on progress in
later reports.
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Supporting Sustainable Development
In addition to our 2025 impact goals, we support the United Nations Sustainable Development Goals (SDGs)
through our platform, initiatives, and business operations. Below are six SDGs where we align our efforts:
Gender Equality
Goal: Achieve gender equality and empower women and girls.
Target 5.5
• 4 out of 11 of the Board of Directors members are
women as of year-end 2024
Decent Work and Economic Growth
Goal: Promote inclusive and sustainable economic growth, and productive and
decent work for all.
Target 8.1
• In 2024, small businesses contributed approximately
70% of GMV in our three largest markets by demand
(U.S., U.K., and Germany)
Target 8.5
eBay’s Supplier Code of Business Conduct & Ethics:
• Covers women’s rights, living wage, and data privacy
• Aims to support and promote the protection of
fundamental human rights across our value chain
Climate Action
Goal: Action to combat climate change and its impacts.
Target 13.1
• 92% decrease in Scopes 1 and 2 emissions between
2019 and 2024
• 5,098 metric tons of Scope 1 emissions in 2024
• 146 metric tons of Scope 2 emissions
in 2024
Affordable and Clean Energy
Goal: Ensure affordable, reliable, and sustainable energy for all.
Target 7.2
• 100% renewable energy for all of our data centers and
offices in 2024
• 16% increase from 2023 to 2024 in MWh of
renewable energy
• 440,053 MWh Total Green Power Usage in 2024
Target 7.3
• 45,106 kWhs/$M energy intensity in 2024
Responsible Consumption and Production
Goal: Ensure sustainable consumption and production.
Target 12.5 - Waste Diversion
• 96.8% waste diversion in 2024 at San Jose
headquarters
• 261 tons of waste diverted from landfills in San Jose
in 2024
Target 12.5 - Recommerce
• Helped avoid 1.6M metric tons of carbon
emissions in 2024 through people selling their pre-owned
products on eBay
• 70K metric tons of waste avoided in 2024
Partnerships
Goal: Strengthen the means of implementation for sustainable development.
Target 17.3
• Global Give granted $3M to 31 nonprofits in 2024
• Over $18M in grants, including employee matching
gifts, to nonprofit partners in 2024
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Economic Opportunity
We build pathways to opportunity globally.
When our sellers win, we win. From the day our sellers first open their virtual doors, we’re right there with them
— every step of the way. Through our partnerships, eBay continues the mission of connecting people and
building communities to create economic opportunity for all.
Small Business Programs and Support
Small businesses are the backbone of eBay’s thriving marketplace. They contribute approximately 70% of
GMV in our three major markets by demand: the United States, United Kingdom, and Germany. In return,
eBay is committed to supporting these businesses through dedicated resources and initiatives. eBay helps
small businesses and entrepreneurs build online storefronts and reach global audiences. Our tools, training,
and resources help pave the way for a more inclusive economy, promoting economic success today and in
the future.
Up & Running Grants
We launched eBay’s Up & Running Grant program in 2020 to provide small businesses with mentoring,
funding, and support. Over the past five years, we awarded more than $2.5 million to 250 small businesses
from across the U.S. to fuel their growth.
In 2024, we awarded 50 U.S. sellers with $10,000 grants each, plus training and mentorship to help strengthen
and grow their businesses. The sellers also each receive a stipend worth $500 to equip themselves with
business technology and tools from eBay Refurbished.
Drawn from a pool of 18,000 submissions, our 2024 grantees represent 28 U.S. states and 11 categories,
including motors, home and garden, clothes, collectibles, and toys. Meet the full Class of 2024 Up & Running
grantees here.
“If you put 100% towards your goals and dreams, you will get 100%
back from your hard work. Thank you! I plan to use the funds to
help grow the infrastructure of my business with shelving, racks,
storage, and tech upgrades to further enhance quickness and
efficiency.”
— Andrew Fuke, MadFindsShop and 2024 Up & Running Grant recipient
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Small Business Advocacy Network
Our global grassroots action networks — eBay Main Street and Small Business Advocacy Network (SBAN) —
offer ways for our sellers to stay informed and engaged on issues that affect ecommerce and small businesses,
giving them a voice in the legislative process.
SBAN is a global advocacy group that empowers sellers to get personally involved in shaping public policy that
protects and promotes their success on eBay’s platform. These eBay entrepreneurs can share their stories with
their elected officials by meeting with legislators, connecting with the media, or testifying in hearings. SBAN
also provides the opportunity for small businesses to engage directly with both eBay staff and other sellers who
share similar challenges.
Every year, we invite SBAN advocates to capitals around the globe for meetings with various lawmakers.
In May of 2024, select U.S. SBAN members joined eBay executives on Capitol Hill to meet with lawmakers and
discuss how current ecommerce public policy issues are affecting small businesses. In June, EU-based SBAN
members joined eBay staff in Rome, Italy, and met with key legislators from the Italian Parliament to discuss
small business regulations that would impact cross-border trade. Throughout the year, our U.S. SBAN members,
with eBay’s support, also hosted multiple meetings within their local districts. During these meetings, SBAN
members showed their legislators how they run their online business, while touching on legislative issues of
importance to small businesses.
eBay Open
eBay Open is our yearly seller event that unites thousands of sellers in the U.S. to educate, celebrate, inspire,
and connect.
In 2024, eBay Open drew over 10,000 participants to the three-day virtual event, while over 1,000 sellers
gathered in person at 35 kickoff parties across the U.S. Attendees immersed themselves in a packed agenda,
featuring training sessions, a virtual expo hall, and networking events. eBay executives took to the stage to
share insights on company strategy, product updates, and innovations. The event also included a special eBay
Live for Charity segment, which raised over $4,000 in support of worthy causes.
“I learned so much both from fellow eBay sellers and I loved
learning from eBay employees as well. Both are very important.”
— Sharon Smith, eBay seller and eBay Open attendee
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Seller Meetings
Seller meetings, hosted by sellers for sellers both in-person and virtually, offer valuable opportunities for eBay
entrepreneurs to connect with others in their local communities, share insights, and help grow their business.
In 2024, approximately 50 chapters throughout the U.S. held 260 meetings with more than 2,000 sellers in
attendance to share tips and build relationships.
Seller Center
The Seller Center is the go-to digital hub for eBay sellers, offering essential information and inspiration to help
them thrive on our platform. Whether they’re new to eBay or looking to evolve their business, eBay sellers turn
to the Seller Center for the right tools, insights, and high-quality content.
Here, sellers can catch up on the latest platform updates and improvements featured in our Seller News,
learn how to maximize eBay’s tools, stay informed about compliance with relevant regulations, and discover
resources about the programs we offer — all in one convenient spot. Content is continually updated based on
the real needs and requests of eBay sellers, ensuring they have everything they need to grow and thrive.
Reports on Small Online Businesses
For over a decade, we have published research examining how eBay connects people, strengthens
communities, and empowers independent small businesses to succeed.
Our eBay Small Business Activity Across Italy Report showcases how eBay fuels small businesses and
promotes economic resilience throughout Italy. We found that on a per capita basis, small business selling
activity on eBay was more concentrated in Italy’s most economically disadvantaged and remote areas.
Further, eBay small business communities in these regions do not just match the success of those based in
more advantaged regions, they exceed them – demonstrating how eBay is leveling the playing field for small
businesses worldwide.
“The economic opportunities provided by eBay are enormous!
eBay connects me with shoppers from all over the world and allows
my small business to remain competitive, overcoming the limits of
my local market and still represents our main means of sales in Italy
and Europe.”
— Maria Napolitano, eBay seller and owner of Moto Ricambi Europa
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Community Impact
Nonprofits and charities use our platform every day to help fund their vital community services. Our efforts to
create economic opportunity for all extend beyond our marketplace and into the communities in which we live
and work. We are committed to supporting entrepreneurs in service of creating more vibrant local economies.
eBay for Charity
eBay for Charity is the most active giving platform in ecommerce today. By integrating charity into everyday
transactions, we make it easy for our buyers and sellers to give back. We also collaborate with various brands
and high-profile individuals to host unique charity auctions on our marketplace. These auctions help nonprofits
raise funds for their mission-driven work and allow individuals to support the causes they care about most.
2024 proved to be record-breaking year for fundraising. eBay for Charity raised more than $192 million for
nonprofits worldwide through in-platform donations and large-scale charity auctions, bringing us to over
$1.3 billion raised and 225,000 charities enrolled around the world since the start of eBay for Charity over
20 years ago.
Partnership and community support were hallmarks of the year. We linked arms with nonprofit organizations,
brands, and influential figures across industries and causes to broaden our collective impact.
In February, eBay and British Vogue auctioned off runway pieces from London Fashion Week, featuring pre-
loved luxury items like Tom Ford for Gucci and Stella McCartney. The “Forces For Change” auction raised
$63,800 for Canopy Planet Foundation, showcasing the potential of recommerce and fashion to support
sustainable supply chains.
“Selling on eBay has helped expand our physical business. It’s like
having a virtual shop in every country around the world.”
— Frank Burguera, eBay seller and owner of California Motorcycles
Moreover, our European Union Small Business Export Report highlights eBay’s leading role in opening new
markets worldwide for small businesses. Through eBay, entrepreneurial small businesses in every EU member
state can connect with over 130 million consumers across 190 markets every day, and they can achieve export
success that far surpasses traditional businesses. The report underscores the crucial role of a well-functioning,
accessible European Single Market, which remains vital for the continued international growth and prosperity of
small businesses.
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For over two decades, eBay has been a driving force behind GLIDE’s “Power of One Charity Lunch Auction.”
This auction serves as a critical source of support for GLIDE’s mission to create pathways out of poverty. This
transformative philanthropic tradition saw a historic shift as longstanding host Warren Buffett tapped Salesforce
CEO Marc Benioff to serve as the 2024 host.
In June, we celebrated Pride Month alongside Elton John, who opened his closet for the inaugural “Rocket Man
Resale” auction in support of the Elton John AIDS Foundation. The online auction featured hundreds of unique
pieces, from bespoke Gucci jackets and Versace robes to historic concert T-shirts and more. With additional
contributions from luminaries across music and fashion, this auction offered fans a chance to own pieces of rock
history while supporting a crucial cause.
In November, eBay once again partnered with Homes For Our Troops (HFOT) to support their work building
and donating specially adapted homes across the U.S. for injured veterans. This landmark auction celebrated
HFOT’s 20th anniversary and offered bidders exclusive memorabilia and experiences with celebrities like Jason
Bateman and Will Ferrell.
Our charity sellers are essential to our fundraising ecosystem, turning sales into impactful contributions for
nonprofits worldwide. The eBay for Charity team had the privilege of sitting down with Reflections of Trinity’s
Laurie Wong, charity seller and director of the Atlanta-area food pantry, to discuss how eBay for Charity has
allowed her to reshape her nonprofit’s fundraising efforts to better serve her local community.
Nearly $192 million raised in 2024
225,000 enrolled charities and nonprofits
More than $1.3 billion raised since 2003
“eBay for Charity is more vibrant than ever, with charities selling
their amazing pre-loved inventory online. eBay is also the go-
to place for celebrities to support communities they care for,
making use of our online auction tools and streamlined donation
flows. Whether you’re a seller or a buyer, eBay for Charity makes
supporting your favorite non-profit seamless.”
— Pats Peña, Head of eBay for Charity
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eBay Foundation
We believe when entrepreneurs succeed, they build more resilient and vibrant communities. eBay Foundation
partners with nonprofit organizations tackling barriers that prevent people from starting and growing
businesses around the world. To create economic opportunity for all, eBay Foundation granted nearly $18
million in 2024 to organizations that support historically excluded entrepreneurs, and to employee-selected
organizations through eBay’s employee matching gifts program.
The Foundation’s approach is grounded in trust-based philanthropy: we listen to and learn from our grantees,
adapting to their lived needs and realities. We also amplify their voices and expertise as leaders in their fields.
In October, eBay Foundation once again hosted a gathering of our strategic grantees at eBay’s San
Francisco office. The event facilitated meaningful discussions on advancing entrepreneurship and fostered
connections across grantee organizations. These community-building events are just one of the many ways
eBay Foundation shows up for our nonprofit partners beyond financial grants.
Nearly $18 million granted in 2024
More than 1,800 nonprofits awarded grants since 1998
Nearly $140 million granted in total since 1998
Global Give
Through the Global Give program, eBay Foundation partners with and supports nonprofit organizations
worldwide to remove barriers to entrepreneurship. Committed to creating economic opportunity for all,
Global Give awarded nearly $3 million to 31 grantees in the communities where our employees live and work.
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Social Impact in the U.K.
eBay U.K. leads a number of innovative social impact programs designed to uplift communities by breaking
down barriers to entrepreneurship.
In 2024, eBay championed Black-owned businesses at the U.K. Black Business Show, an event that brings
together Black entrepreneurs to network, learn, and advance their work. eBay aimed to foster growth and
success by providing valuable resources to help grow businesses and celebrating the achievements of
Black entrepreneurs on our platform. Building on this momentum, eBay will be a headline sponsor for the
2025 U.K. Black Business Week, further reinforcing our dedication to championing Black-owned businesses
and entrepreneurship.
Our partnership with The Entrepreneurial Refugee Network (TERN) continues to empower refugees to
thrive and achieve financial independence through entrepreneurship. Together, we’ve supported over
100 refugees in launching and expanding their eBay businesses and connected them with mentorship
opportunities. Anil Qasemi, a program alum who fled Afghanistan, launched his successful business,
Hatopia, through TERN. In 2024, his achievements earned him an eBay for Business Award, which included a
£10,000 prize to boost his future growth.
Additionally, through eBay for Change, our support program for U.K.-based social entrepreneurs, we’ve
partnered with over 300 social enterprises to link tens of millions of British shoppers with small businesses
that reinvest their profits back into their local communities and abroad.
“After connecting with the eBay for Change team, I learned that
the program is a great fit for new and established businesses alike,
so I signed up right away. Looking back, the thing I enjoyed the
most was the 1-1 meetings with my eBay for Change adviser. The
1-1s provided me with a safe space to really step through how to
showcase our social impact story through all the customer touch-
points that eBay offers.”
— Alex Rose, founder of CartridgeBuyBack.com
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Sustainable Commerce
As a pioneer and leader in recommerce, eBay is dedicated to sustaining the future of our planet, our
company, and our customers. Every day, we help extend the life of products by facilitating the resale of
refurbished and pre-owned items on our marketplace.
In 2024, we achieved our goal of sourcing 100% renewable energy across our offices, data centers, and
authentication centers — a full year ahead of schedule. Now, we remain committed to investing in clean
energy and energy-efficient technologies. We also actively monitor and assess the potential impacts on
biodiversity and water caused by our offices, data centers, and operations. And because our business
depends on the shipment of goods from sellers to buyers, we remain focused on reducing carbon emissions
from shipping-related activities.
“By innovating and evolving our platform and operations, we’re
building a marketplace that powers economic opportunity and a
more sustainable future.”
— Renée Morin, eBay’s Chief Sustainability Officer
Sustainability is core to our founding purpose and business. Read our eBay Environmental Policy for
additional information.
Environmental Footprint
Net-Zero
As a global marketplace, eBay has an important role to play in creating a more sustainable future. We hold
ourselves to a high standard for climate action, and continuously set, achieve, and evolve ambitious goals in
service of a greener, decarbonized world.
In 2021, we announced our greenhouse gas (GHG) target for 2030. Validated by the Science Based Targets
initiative (SBTi), we set a goal to achieve a 90% reduction of absolute emissions from our own operations (Scopes
1 and 2) and a 20% reduction of downstream transportation and distribution emissions (Scope 3 Category 9) by
2030, from a 2019 baseline.
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But we didn’t stop there. In 2024, we set our sights on an even more ambitious target: achieving net-zero
GHG emissions across our entire value chain by 2045. With this new SBTi-validated goal, eBay commits
to maintaining at least 90% absolute Scope 1 and 2 GHG emissions reductions from 2030 to 2045, and
reducing absolute Scope 3 GHG emissions by 90% by 2045, both from a 2019 baseline. As part of this new
commitment, we have also accelerated our 2030 ambition for reducing absolute Scope 3 GHG emissions
from downstream transportation and distribution to 27.5%. We plan to prioritize direct emissions reductions
and neutralize any remaining emissions using high-quality, durable carbon removals that meet SBTi criteria.
To set these targets, all major sources of emissions were measured and considered. We facilitated extensive
engagement with internal and external stakeholders, including department leads representing our largest
source of emissions, our executive leadership team, and eBay’s Board of Directors.
To track our progress as we move towards decarbonization, we’re now building out internal mechanisms,
roadmaps, and plans. We plan to publish more information regarding our transition to a low carbon economy
at a later date.
Understanding Our Impact
We’re committed to understanding, tracking, and quantifying our environmental impact. To drive
transparency and action, we have set science-based targets using SBTi criteria, and annually disclose
our climate-related financial risks and opportunities through the Task Force on Climate-Related Financial
Disclosures (TCFD) framework. Our ongoing participation in the CDP Corporate Questionnaire and our
inclusion in the Dow Jones Best In Class World and Best In Class North America indexes further demonstrate
our dedication to environmental accountability.
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Scopes 1 and 2
In 2024, we continued to roll out energy-saving
upgrades, including the installation of efficient
lighting at several U.S. and global locations. Our
data centers have also been equipped with more
efficient cooling systems to reduce operational
energy use. Energy efficiency strategies like these
have contributed to a 92% reduction in our Scope 1
and 2 emissions from our 2019 baseline.
The reduction in Scope 2 emissions from 2023 to
2024 was primarily driven by our strategic approach
to renewable energy procurement and the allocation
of offsite bundled Renewable Energy Certificates
(RECs) from virtual power purchase agreements
(VPPAs), from our colocation data center providers,
and a small number of purchased unbundled RECs
for global offices. We allocated VPPA RECs to our
data centers and Salt Lake City sites, which are the
largest energy consumers where local renewable
electricity solutions are not readily available. This
approach resulted in a significant reduction in
Scope 2 emissions* and enabled us to achieve our
100% renewable energy and RE100 goal a year early.
SCOPES 1 AND 2 GHG EMISSIONS IN METRIC TONS CO2 EQUIVALENT
(MTONS CO2E)
*Scope 2 market-based emissions total is reported in alignment
with the GHG Protocol’s Scope 2 Guidance. In South Korea and
Singapore, energy attribute certificates (EACs) were applied
outside of relevant market boundaries as in-market EACs were not
readily available. Scope 2 market-based emissions total excluding
EACs outside of market boundaries is 0 mtons CO2e.
Greenhouse Gas Emissions
We report our GHG emissions in accordance with
the World Resource Institute’s Greenhouse Gas
Protocol. We set a science-based target using SBTi
criteria to reduce Scopes 1 and 2 emissions by 90%
by 2030 from our 2019 baseline. Data coverage
includes 100% of our operations.
Emissions by Scope
Our corporate footprint consists primarily of our
offices, which account for 68% of our direct Scopes
1 and 2 emissions. Remaining Scope 1 emissions
come from fuel combustion at our facilities and
direct business travel. Notably, our investment in
renewable energy has nearly eliminated our Scope
2 footprint. As with most companies, our Scope 3
emissions significantly outweigh our Scopes 1 and
2. As an online marketplace, the majority of our
value chain emissions come from the delivery
of products.
2024 EMISSIONS BY SCOPE
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Scope 3 Downstream Transportation
and Distribution (T&D)
In 2024, approximately 84% of our total Scope 3
emissions were generated by the shipping and
transportation of items purchased on our platform.
The increase in emissions from 2023 to 2024 was
primarily driven by shipments traveling longer
distances and at a higher weight per package on
average. Learn more about our efforts to reduce
Scope 3 shipping-related emissions in the Shipping
section below.
SCOPE 3 GHG EMISSIONS - SHIPPING (MTONS CO2E)
Scope 3
In 2024, our Scope 3 emissions were primarily
generated through downstream transportation
and distribution of items purchased on our
platform. Our other significant category of
Scope 3 emissions is purchased goods and
services. We implemented a new tracking and
footprinting solution for 2024 Scope 3 emissions,
which resulted in refinements to our calculation
methodologies for a few of the categories.
SCOPE 3 GHG EMISSIONS BY CATEGORY (MTONS CO2E)
Notes on Greenhouse Gas Emissions
Data from prior years have been restated to ensure consistency with updated
emissions factors and CDP and RE100 reporting requirements.
Notes on Scope 3 Categories
Reported Scope 3 categories are those deemed material during validation with
SBTi in 2024 and no longer include Use of Sold Products, as emissions associated
with Scope 3 Category 11 were deemed immaterial to eBay.
A Note about Assurance
In accordance with ISO 14064-3 Part 3: specification for guidance for the
validation and verification of GHG assertions, external assurance provider Apex
Companies, LLC performed a limited assurance of Scopes 1 and 2 GHG emissions,
Scope 3 Categories 6 and 9, energy consumption, and renewable energy
percentage. Apex’s Verification Opinion is published in full here.
“Sustainability is always a key consideration in everything we do. From the material we
used to construct the building to the high efficiency lighting and slow flow faucets.
We incorporate sustainable practices at all eBay-controlled sites as much as possible.”
— Geno Defa, Regional Facilities Manager
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Energy
Like other technology companies, our largest
direct environmental impact comes from energy
consumption in our offices and data centers. To
address this, we are committed to investing in
clean energy sources, with a goal to support all our
electricity consumption with renewable energy.
In 2024, our energy management team conducted
regular site visits to our San Jose headquarters to
assess energy efficiency needs and implement
energy-saving measures in our Building Automation
and lighting systems. Additionally, four buildings on
this campus have received Energy Star® certifications.
At one of our largest global campuses, optimization
changes to the Building Automation System led
to approximately a 15% reduction in electricity
consumption and 25% reduction in natural gas
consumption in 2024, compared to a 2022 baseline.
Globally, we continue to improve our environmental
footprint. In Shanghai, we replaced traditional
incandescent lighting with LEDs and installed
automatic light sensors in over 50 meeting rooms.
In Bern and Milan, halogen light fittings were also
replaced with LED.
On our San Jose and San Francisco campuses,
we’ve installed new electric vehicle chargers to
make it easier for employees to opt for eco-friendly
transportation. In May 2024, as more people
have been returning to office, we reinstated a last
mile shuttle service for onsite employees at our
headquarters, and all U.S. employees are offered
public transit reimbursements.
Energy Use
Our Mission Critical Engineering Design &
Construction team is leading comprehensive
sustainability initiatives to address the
environmental impact of our data centers, which
accounted for 89% of our total energy usage in
2024. The team is currently retrofitting our data
centers to reduce electrical redundancy and
replace the existing Uninterruptible Power Supply
(UPS) system with high-efficiency models. The
team is also developing a long-term sustainability
plan to significantly cut emissions and water usage
while improving operational electrical efficiencies.
Growing demand for artificial intelligence (AI)
propels several strategic company initiatives.
Our data center teams are actively evaluating
the potential impacts of AI on energy usage
and exploring flexible solutions and investment
opportunities to effectively manage anticipated
increases in energy consumption.
ENERGY USE BY TYPE (MWH)
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Renewable Energy
We are proud to say that our San Jose headquarters
and seven other offices use 100% renewable energy
through their utility providers. We have also invested
in virtual power purchase agreements (VPPAs)
in Texas and Louisiana. In 2024, our third VPPA
became operational, and we refined our renewable
energy procurement strategy for global offices,
authentication centers, and colocations. These
efforts enabled us to achieve our 100% renewable
energy and RE100 goal a year early.
To maintain this goal, we plan to continue to prioritize
local green programs and VPPAs when feasible and
monitor increases in overall electricity usage.
ELECTRICITY SUPPLY FROM RENEWABLE ENERGY SOURCES
EPA Green Power Partnership
Since 2020, we have been an official member of the
U.S. Environmental Protection Agency’s (EPA) Green
Power Partnership, which encourages organizations
to reduce the environmental impacts of conventional
electricity by using green power. In 2024, we were
once again included in the partnership’s Top 30 Tech &
Telecom list, which highlights top Green Power Partners
in the technology industry.
Notes on Energy
Data from prior years have been restated to
reflect collection of additional activity data and
ensure consistency with CDP and RE100 reporting
requirements. These figures replace previously
published data
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Shipping
In 2024, we made significant progress on our three-pronged decarbonization journey. This approach targets
emissions from T&D through policy advocacy, direct carrier engagement, and internal initiatives at eBay.
Given the success of this work, we’ve increased our ambition and are now targeting a 27.5% reduction in T&D
emissions by 2030, compared to a 2019 baseline, strengthening our original goal of 20%.
2024 saw many close collaborations with carriers to lead a variety of decarbonization initiatives. In the U.K.,
we partnered with EVRi, a parcel delivery and courier service, to bring more electric vans to the road, and in
Japan, we worked with DHL to support sustainable aviation fuel (SAF) procurement. We also collaborated with
the United States Postal Service (USPS) to increase adoption of their ground transportation services, shifting
packages from air to ground and reducing our delivery emissions as a result.
We also developed a Carrier Engagement guide, which standardizes our sustainability expectations for
carriers and outlines a collaborative roadmap for decarbonization. By sharing with industry peers, shippers,
and carriers, we’re promoting best practices for sustainable shipping, setting clear minimum sustainability
requirements for our carrier partners, and fostering industry-wide alignment.
We are working closely with our internal Government Relations team and outside industry associations to
advance policies aimed at decarbonization of the transportation sector as a whole. In 2024, we were founding
members of GMA Trucking, an organization focused on decarbonizing long-haul road shipping. Internally, we
are prioritizing and scaling local delivery, promoting ground shipment over air to our sellers and buyers, and
exploring technologies like SAF.
This year, we dedicated substantial resources towards accelerating low-carbon shipping by bringing together
the post and parcel industry, which encompasses entities involved in the delivery of mail and packages. We
hosted a first-of-its-kind summit during New York Climate Week, inviting companies and NGOs to connect
and tackle the unique decarbonization challenges of post and parcel shipping.
Finally, we made public our Methodology to Calculate Downstream Transportation and Distribution Emissions
to help other shippers standardize around emissions calculation and decarbonization efforts tracking.
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Water and Waste
We’re continuing to advance water conservation and waste reduction across our global offices.
Water Consumption
Water consumption remains a top priority. We
work to ensure our water use data collection is
precise, and we annually perform a global water
risk assessment. In Shanghai, we replaced all toilets
with water-efficient models to reduce water waste,
and we have installed additional touchless faucets
at several office locations.
Our water use rose in 2024 as more of our sites
began reporting their consumption and because of
increased energy demand and construction at our
primary data center.
WATER CONSUMPTION (M3)*
*This includes only sites with available water consumption
data, and is not a complete representation of eBay’s total
water consumption. Data collection for additional sites is still in
progress, and we continue to work to increase the number of
reporting sites year-over-year.
Waste Diversion
We remain committed to reducing the amount
of waste that leaves eBay-owned sites. At our
primary U.S. offices in Austin, NYC, and our San
Jose headquarters, we’ve implemented several
sustainability initiatives. Now, we procure primarily
eco-labeled office supplies, compostable cafe
products, and green cleaning chemicals and
supplies. We also expanded waste reduction
efforts in Dublin, Ireland by eliminating paper cups
and sauce sachets, opting for reusable cups and
sauce dispensers.
In San Jose, we switched to a socially responsible
food service provider, Bon Appétit, that offers
organic and locally-sourced food and is
dedicated to minimizing their climate impact.
We also implemented Bon Appétit’s WasteNot™
program to monitor and optimize waste streams
in our cafeteria, and we have maintained a high
waste diversion rate across all operations at
headquarters. Finally, we continue to refine
our waste data collection process and expand
reporting to additional global sites.
WASTE DIVERSION RATE AT SAN JOSE HEADQUARTERS
Notes on Water and Waste
Data from prior years have been restated to reflect
collection of additional activity data and improved
estimation techniques. These figures replace
previously published data.
A Note About Assurance
Our assurance process is guided by Apex’s standard
procedures and guidelines, as well as the International
Standard on Assurance Engagements (ISAE) 3000
Revised, Assurance Engagements Other than
Audits or Reviews of Historical Financial Information
(effective for assurance reports dated on or after
Dec. 15, 2015). Apex’s ESG Independent Assurance
Statement is published in full here.
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Biodiversity
We continue to seek opportunities to protect biodiversity and limit our impact on local ecosystems.
In 2024, we conducted an analysis of our locations and examined their proximity to protected areas. This
assessment evaluated potential risks across eBay’s portfolio of properties, including in metro areas where
eBay has a large presence. While none of our locations were deemed high-risk, we continue to monitor each
site closely for climate, biodiversity, or nature risks and impacts.
Key Sustainability Partnerships
We partner with several organizations to advocate for climate action and advance sustainable
business practices.
eBay’s memberships include:
• Clean Energy Buyers Association (CEBA)
• Ceres Policy Network’s Business for Innovative Climate and Energy Policy (BICEP) coalition
• Ellen Macarthur Foundation
• RE100
• U.S. Environmental Protection Agency’s (EPA) Green Power Partnership
• Utah Clean Energy Coalition
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Global Sustainability Initiatives
Circular Fashion Fund
In October 2024, eBay announced the global expansion of its Circular Fashion Fund (CFF) into the U.S.
and Germany, following a successful two year pilot in the U.K. and one-year pilot in Australia. The fund is
designed to help fashion startups scale circular solutions, from production to end-of-life, including rental
and repair services.
By 2025, CFF plans to invest $1.2 million in startups worldwide and provide funding recipients with over 200
hours of expert mentoring and networking support.
Sustainability in Germany
eBay employees in Germany are committed to doing their part to advance greener practices.
In 2024, we reduced the carbon footprint of our Dreilinden campus by approximately 700kg annually by
streamlining our shuttlebus service from four to three days per week. As an alternative, we have partnered with
Deutsche Bahn Bikes to offer rental bikes for employees commuting between the station and campus.
Dreilinden also achieved a 1.8% reduction in electricity usage, saving over 40,000 kWh compared to 2023. This
success is attributed to streamlined operational management of the meeting space and restaurant building.
Our employees champion sustainability through various activities and volunteer initiatives. In 2024, the office
hosted a Spring Campus Clean-Up, where employees volunteered to clean up the campus and plant vibrant
flowers and lush plants in preparation for the summer season ahead. In September, the office celebrated Bring
Your Kids to Work Day, during which the “DE Green Team” led activities to engage children in environmental
responsibility by inviting them to collect litter on campus.
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Recommerce
We empower a thriving future.
Recommerce is proof that sustainability and opportunity can go hand in hand. When we connect buyers
and sellers through the resale of pre-loved and refurbished goods, we’re also reducing waste, conserving
resources, and cutting greenhouse gas emissions.
Recommerce helped support a healthier business and a healthier planet in 2024:
$5 billion of positive economic impact created in 2024
1.6 million metrics tons of carbon emissions avoided in 2024
70,000 metric tons of waste avoided in 2024
As of 2024, over 40% of our sales come from pre-owned and refurbished items. Meanwhile, recommerce
continues to grow in popularity, with sales of “thrifted” clothing, shoes, and accessories on eBay surging by
over 400% globally in March 2024 (versus March 2023). To understand the trends and sentiments driving
this, we surveyed over 28,000 consumers worldwide, within the eBay community and beyond, for our latest
Recommerce Report. The report found that three in five consumers had bought pre-loved goods in the past
12 months, and over 70% intended to do so the following year.
Based on the report, consumers are motivated to shop pre-loved for several reasons:
• Value: Recommerce enables people to save money and re-invest it in experiences and passions that
matter to them. 37% of respondents say they buy pre-loved primarily to save money for other areas in
which they splurge.
• Environmental Impact: A growing awareness of recommerce’s environmental benefits may support
shopping habits, with 64% of consumers agreeing that “Shopping pre-loved betters the health of
our planet.”
• Unique Inventory: Recommerce offers access to rare and out-of-circulation items. 49% of consumers
reported buying pre-loved goods because the same items are unavailable in new condition — a 9%
increase year-over-year. Additionally, 33% of buyers are looking for a collectible when they shop on eBay.
Recommerce has been central to eBay’s marketplace since day one, and we’re proud to be at the forefront of
the circular economy movement. To drive awareness and further our impact, eBay collaborated with actor and
sustainability advocate Alicia Silverstone for our Recommerce Day – a moment to highlight the benefits of
recommerce and encourage more sustainable shopping practices.
Our efforts to drive sustainable entrepreneurship through recommerce have earned us recognition in the
Fortune Change the World 2024 List, underscoring our commitment to sustainable commerce.
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eBay Refurbished
We support a circular economy through our eBay Refurbished program. This means extending product
lifecycles and reducing the need for environmentally costly new manufacturing.
Our customers can find fully functional items from premium brands like Shark, Meta, Ecoflow, Bose, and
Dyson, sourced directly from those brands and top-rated sellers. The program also offers one- and two-year
warranties, making eBay a go-to destination for selling and buying refurbished goods.
More than 400 brands are represented in Certified Refurbished globally. In 2024, we teamed up with
Seagate, a mass-capacity data storage leader, to establish its storefront as a direct channel for buyers to
access factory-recertified hard drives as part of the Seagate Circularity Program. And the new Logitech eBay
Refurbished brand store, launched in 2024, offers a full range of refurbished devices and accessories.
We also added Seller Refurbished items, offered from top-rated sellers and meeting rigorous performance
standards, and we continue to expand the number of products and sellers in the program. Over the last
year, we have added more than 100,000 products to these programs, making the sustainability benefits of
refurbished goods even more accessible.
Learn more about our 2024 Recommerce Report.
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Investing in Leadership
Our goal is to provide all of our employees with opportunities and resources to help them thrive at work.
We welcome talented people from all backgrounds to learn, grow, and achieve their goals. When employees
join eBay, we strive to help them succeed based on their unique skills and ambitions. Our learning
opportunities are calibrated to support our global workforce, with specific programs designed to accelerate
the growth of our leaders into senior and executive roles.
Growing Our Talent Pipeline, Investing In Leadership
At eBay, we believe in developing leaders at all levels. Our programs support both new managers and
experienced executives who want to sharpen their skills. Senior leaders, for example, have access to
personalized coaching and top-tier education programs.
In 2024, we scaled our development programs and launched new, targeted workshops. As a result, nearly
2,000 people leaders engaged in our leadership and coaching programs, enriching their abilities to navigate
change, foster collaboration, drive innovation, and support team development.
Culture and Workforce
We make extraordinary things possible for each other every day.
At eBay, we are committed to building a connected community with our employees at its core. We believe
that embracing diverse perspectives and fostering an inclusive culture enhances our ability to innovate,
strengthens the connections that drive our business, and encourages bold decisions. By empowering our
employees to grow and thrive, we ensure that everyone at eBay can contribute to our mission of connecting
people and building thriving global communities.
“Our candid conversation workshops have opened up more discussions on
brainstorming, reflections, and mentioning the alternate perspective. It’s increased
the team’s willingness to share.”
— Director, Core Technology
In 2024, more than 2,500 employees volunteered
over 60,000 hours — the equivalent of about
2,500 calendar days — to support their communities
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Leadership development is a powerful way to transform and strengthen our culture. This year, we focused
on empowering 1,300 leaders to champion candid communication. Having candid conversations fosters
a culture of transparency and trust, where everyone feels valued and heard, and enables us to effectively
collaborate for impact. Our focus on candor and team effectiveness has seen our manager effectiveness
scores continue to steadily increase and engagement scores increase by at least 4 percentage points in the
areas of Decision Making, Collaboration, and Removing Barriers to Execution.
We expanded access to our Leadership Foundations program to support new managers as they step into
the significant role of enabling high-performing teams. 148 new and rising leaders participated this year, and
afterwards reported a 14% increase in confidence in their overall leadership skills, including setting team
goals, coaching, and providing feedback.
We continued to see positive impact from our investment in our senior talent pipeline programs, with
participating leaders having higher manager effectiveness scores and more opportunities to grow their skills
and career internally. We are particularly proud that eBay people leaders scored 3 percentage points above
the industry benchmark on the question ‘I would recommend my immediate manager to others.’
Supporting Our Employees
We invest in our team’s professional growth. Employees experience a variety of assignments and projects,
expanding their skillset and preparing them for new opportunities within eBay.
As a learning organization, we support continuous education with resources like on-demand classes and
financial support for professional degrees and certifications. Every new employee has automatic access to
the extensive, personalizable training content provided by LinkedIn Learning. We also value our employees’
overall well-being by offering physical and mental wellness tools through the platforms Grokker and Lyra.
Our 2024 LearnFest offered employees around the world access to in-person and virtual sessions covering
topics like career growth, change, collaboration, coaching, resilience, and innovation. Over 15% of eBay
employees participated. Throughout LearnFest, leaders shared their career journeys, and experts from across
the company shared insights from their focus areas.
Additionally, we are empowering our employees to harness the transformative power of AI to drive
productivity, performance, and innovation across eBay. In 2024, we launched a survey to assess employee
sentiment towards AI, which revealed an opportunity to increase employee confidence and training. In
response, we conducted practical workshops attended by over 4,000 employees globally, equipping them
with the skills and knowledge to effectively use our internal AI tools.
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Be for Everyone
At eBay, our core value, “Be for Everyone,” fuels our commitment to diversity, inclusion, and belonging. We
strive to create a workplace where every employee feels valued, empowered, and able to bring their best,
most innovative selves to work. This commitment fosters creativity, strengthens engagement, and cultivates
a deep sense of belonging, which we believe is essential for driving corporate performance, achieving
business goals, and delivering shareholder value.
Connecting people and building communities isn’t just what we do — it’s who we are. Our Communities of
Inclusion (COIs) embody this by fostering belonging, empowerment, and impact across our teams. These
employee-led groups create spaces for connection, support, and meaningful change, ensuring eBay is a
place where everyone thrives.
Throughout the year, our 11 global COIs regularly host in-person, hybrid, and virtual events that connect
community members and allies, celebrate cultural moments, support professional and personal growth
and development, and drive awareness of various cultural and social topics. In 2024, employees and
community members participated in over 360 events organized by our COIs. With over 17,000 attendees, the
popularity of these events are a testament to our community’s enthusiasm and connection with our culture.
Employees can also access a digital COI hub on eBay’s intranet to stay connected with the Communities and
their relevant news, events, and resources.
Talent Acquisition
Our Emerging Talent Program is dedicated to engaging students from four-year colleges and universities. We
believe that a broader candidate pool enhances our program’s quality and impact. As such, we actively seek
out the most talented and diverse candidates from all higher education institutions.
eBay’s Internship Program serves as a unique entry point for careers within the company. Since 2020, about
81% of interns offered positions at eBay accept them and transition into full-time roles.
We offer a wide variety of experiential opportunities for emerging talent. Recent graduates can participate
in rotations within the Global Markets and Finance departments, gaining comprehensive exposure to
our business operations. Interns also hear from our leadership team through an insightful speaker series,
participate in category-focused events, engage in real and meaningful projects, and take part in our annual
ideas pitch event, Hack Week.
In 2024, our program was honored with the Forbes Best Employer for New Grads Award. Additionally, we
received our second Campus Forward Award from RippleMatch, in recognition of our early career programs
and hiring, and were finalists for the Grad Connection Most Popular Graduate Employer Award.
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Performance Appraisals
At eBay, we believe in a performance-driven culture that develops our employees and propels business
success. We have recently refined our performance philosophy and are evolving our Performance Success
program to better support our teams.
Our revamped Performance Success program offers a streamlined experience centered around clear,
aligned goals, ongoing feedback, and a simplified annual review process. The framework empowers
managers and employees to regularly engage in meaningful discussions about career aspirations, individual
performance, and goal prioritization.
We ensure employees receive comprehensive, multi-dimensional feedback through 360-reviews and
peer comments, all documented in a centralized system. We encourage ongoing coaching and agile
conversations throughout the year, and hold formal performance check-ins at least twice a year. Year-end
appraisals, which include ratings, play a key role in determining pay and promotion opportunities.
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Health and Financial Benefits
Our Global Benefits Program
At eBay, we prioritize our employees’ health and well-being. To this end, our Global Benefits Program is designed
to support and empower our employees with the resources they need to bring their best selves to work.
Employees enjoy a broad suite of benefits, including comprehensive health insurance, retirement plans, and
paid time off. These benefits extend to part-time employees working 20 or more hours per week. Globally, full-
time employees can access additional benefits, including a company-paid employee assistance plan for mental
health and life management, a wellness platform, a medical second opinion program, and a sabbatical program
that our executives proudly champion.
We are proud to share that 2025 marks the fourth consecutive year without increases in U.S. employees’
medical, dental, and vision premiums, thanks in part to our new Exclusive Provider Organization (EPO) Essentials
plan. This high-performance medical plan anchors on a smaller network of high-quality doctors and hospitals
and offers premiums 40 to 67% lower than other plans. This plan has the highest satisfaction rate among our
frontline employees at 96%.
In 2024, we introduced a no employee cost cancer early detection program for eligible U.S. employees and their
family members over the age of 50. This preventative benefit enables screening for 45 different cancer types in a
single test. We are pleased to report that over 20% of the eligible group have been screened by the program.
Our global women’s health program, launched to address gaps in women’s healthcare including menopause,
endometriosis, and fertility, has exceeded enrollment expectations. Further, 86% of program participants report
feeling more positive about eBay for providing this benefit. The program offers access to on-demand messaging
with a provider, direct nursing support, medication coverage, and online resources.
We also launched two new well-being initiatives in 2024: Thrive Global, a digital platform encouraging healthy
habit changes, and a well-being toolkit program to identify and mitigate work-related burnout. Both programs
have shown promising engagement and improvements to work productivity among participating employees.
For financial well-being, we provide a 401(k) savings plan and financial planning from day one for U.S. employees,
and local retirement plans globally. We also continue to contribute to our employees’ health savings accounts,
and offer company-paid life insurance and coverage for short- and long-term disability.
We launched a global financial well-being campaign in 2024 to enhance financial literacy. This four-month series
included 66 workshops and engaged over 4,200 attendees worldwide. As a result of this campaign, we saw
increases in employee enrollment and employee contributions in the 401(k) plan.
Additionally, we introduced a 401(k) student loan matching program in the U.S., enabling employees with
student debt to receive company matches based on their debt payments even if they cannot afford to make
contributions towards their retirement plan.
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Family Planning and Leave
We support families worldwide by providing adoption, surrogacy, and fertility benefits. Since 2016, eBay has
provided U.S. employees with family building solutions, including financial assistance and expert support
in their journey to parenthood. In 2024, we broadened this program to encompass more regions, extending
benefits to employees in Europe, the Middle East, Africa, Asia-Pacific, and Latin America.
eBay is committed to supporting new parents with 100% paid leave globally, offering 20 weeks for birth
parents and 12 weeks for non-birth parents as our standard minimum. We also provide parent, child, and adult
care coaching, along with 10 days of backup care per employee across multiple countries. This backup care
can be used to fill gaps in caregiving for children, adults, and as of 2024, pets.
We offer a surrogacy reimbursement of up to $25,000 and adoption reimbursement up to $10,000. We also
provide resources to support new parents, including onsite lactation facilities.
Life sometimes presents unexpected challenges, and we are here to support our employees through them.
We offer 10 days of bereavement leave for the loss of immediate family members. Additionally, employees
can access up to 10 days of paid emergency leave to handle critical situations such as domestic violence,
war, or natural disasters.
100% paid birth parent and non-birth parent leave worldwide
20 weeks of paid birth parent leave
12 weeks of paid non-birth parent leave
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“Generosity is core to who we are in Ireland. Through
Changemakers and our partnership with Social
Entrepreneurs Ireland, we helped empower over 500 social
innovators as they tackled local issues. Their impact is
profound, and being part of this community effort is why I
love working at eBay.”
— Caroline Jacobus, eBay employee and co-chair of Changemakers in
Dublin, Ireland
Employee Giving and Volunteering
Changemakers
eBay Foundation’s Changemakers support our company’s purpose to connect people and build communities
to create economic opportunities for all. That aim goes beyond who we are as a business, and defines who we
are as people.
Our global Changemakers teams champion our values by giving and volunteering in their local communities
— throughout 14 countries and 7 U.S. states. eBay Foundation supports all Changemakers teams with
strategic oversight, materials, and training. Putting trust and empathy into action, Changemakers are making
a real difference where they live and work.
eBay Foundation matches up to $10,000 in donations to eligible nonprofits per employee, per year, including
in-kind donations (such as toys or canned food items for a donation drive) and volunteer time. For every
volunteer hour an employee logs on our matching gifts site, they earn a $20 matching reward to donate to
their favorite cause.
In 2024, more than 2,500 employees volunteered over 60,000 hours — the equivalent of about 2,500
calendar days — to support their communities around the world. In total, eBayers donated to more than
4,300 causes in 60 countries. Over $7.7 million was awarded to nonprofit organizations through employee
contributions and matching gifts.
Learn more about our Changemakers program and get to know some of the team leaders making a
difference around the world here.
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GCX4Good
Launched in 2022, eBay’s Global Customer Experience (GCX) team’s community impact initiative,
GCX4Good, rallies the GCX community to support meaningful causes at home and abroad. This program is
a testament to the collective power of the eBay community in driving positive change. Through collaboration
with eBay Foundation, eBay Changemakers, employee fundraising, and donation matching, the GCX team
raised over $880,000 in 2024.
Everywhere our employees live and work, GCX4Good is there to support meaningful volunteering
and fundraising.
Last year, GCX4Good rallied over 500 participants from Sydney to San Jose for our global Walk4Good in
support of UNICEF. Together, we raised $68,290 over a combined 3,246 volunteer hours.
Our Asia-Pacific GCX4Good team raised $8,165 for the Kirtarsh Handicapped and Disabled Children’s Home,
helping provide essential items to support the children’s needs.
In Dublin, the team raised $21,372 for Childvision, Ireland’s only dedicated center for children with a visual
impairment. This support enabled Childvision to advance their Books for the Blind project by an entire year.
Through a mix of global events and local mobilization and education, the GCX4Good initiative helped
increase volunteering hours within GCX nearly 40% YoY to over 32,000 hours in 2024. This upward trend
underscores the deep-rooted commitment to community service within eBay and the GCX team, reflecting
our dedication to making a meaningful impact both globally and locally.
$880K raised by GCX4Good in 2024
$68K+ raised for Walk4Good in support of UNICEF
$8K+ raised for children in need
$21K+ raised for Childvision
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Trusted Marketplace
We built our platform on openness, honesty, integrity, and trust.
For nearly 30 years, we have built product and technology advancements in service of our customers,
creating a trusted marketplace for our global community to thrive.
Every day, millions of people worldwide come to eBay. We honor the trust our global community puts in us to
maintain a secure platform.
Our ESG Governance Model
Guided by the eBay Impact team, with oversight from our Board of Directors and members of the Leadership
team, we integrate Environmental, Social, and Governance (ESG) matters into the core of our business, and
embrace sustainable practices that reinforce our commitment to operating with integrity.
An Integrated Approach
The Board’s Corporate Governance and Nominating Committee provides broad oversight of ESG issues
and sustainability reporting. Meanwhile, the Board’s four other standing committees focus on specific ESG-
related matters, including incentive-based compensation, ethics and compliance programs, and audit and
risk management oversight. Our Chief Sustainability Officer works closely with Investor Relations and chairs
both our ESG Disclosure Steering Committee and our Climate and Sustainability Committee.
In 2024, we updated our ESG model to enhance the governance for mandatory ESG disclosures. Our
newly formed ESG Disclosure Steering Committee oversees our reporting readiness and works to ensure
compliance with all global ESG disclosures. We also created our Climate and Sustainability Committee to
better align on workstreams supporting our transition to a low-carbon economy.
EBAY’S ESG GOVERNANCE MODEL
Visit our Investor Relations website for additional corporate governance policies and practices.
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ESG Disclosure Regulations
We continue to monitor evolving regulatory requirements and prepare to meet mandatory ESG disclosures
across all of eBay’s relevant jurisdictions. This includes a focus on the CSRD and the California Climate
Accountability Package.
In 2024, we made significant progress in our readiness activities, including completing our European
Sustainability Reporting Standards (ESRS)-aligned double materiality assessment. Together with an external
consultant, we collaborated with relevant internal stakeholders to assess the materiality of all ESRS topics.
The results of this assessment align well with our current Impact reporting, including our historical materiality
assessments. Below are the ESRS sub-topics we identified as material in our exercise, and how they map to
our four key areas of impact across our business.
Economic Opportunity
• Accessibility of the Platform
• Communities’ Economic, Social, and Cultural Rights
• Resource Inflows, Including Resource Use
• Sustainable Supply Chain and Sourcing
Sustainable Commerce
• Climate Change Adaptation
• Climate Change Mitigation
• Energy
• Pollution of Air
• Sustainable Supply Chain and Sourcing
• Water
Culture and Workforce
• Corporate Culture
• Equal Treatment and Opportunity for All
Trusted Marketplace
• Communities’ Economic, Social, and Cultural Rights
• Cybersecurity & Data Privacy
• Other Work-Related Rights
• Personal Safety of Consumers and/or End-Users
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Ethics & Compliance
We follow strict internal practices and policies that reflect our strong commitment to our shareholders,
community, and employees. We are committed to exercising the highest level of ethical standards in
everything we do.
Our policies and Code of Business Conduct & Ethics demonstrate our expectation to operate in a way that
safeguards and benefits our broader eBay community.
All eBay employees are required to complete an annual compliance training that includes modules on the
Code of Business Conduct & Ethics, the whistleblower program, and anti-corruption. Additionally, eBay’s
Ethics & Compliance team holds regular outreach events to raise awareness of compliance issues and
connect employees with available resources for support.
Our Business Ethics Officers (BEOs) play a key role in our ethics and compliance efforts. Embedded
throughout the organization, BEOs provide employees with access to resources, policy guidance, and
support and facilitate ethics training and communications.
Human Rights
eBay was founded on the principle that people are basically good. For almost 30 years, we have focused on
creating a better, more sustainable form of commerce, where people are empowered, causes are supported,
and opportunities are open to everyone.
eBay is an ethical, transparent, and trusted company which complies with all applicable labor laws. We also
strive to conduct our business in a manner consistent with the principles set forth in the United Nations
Guiding Principles on Business and Human Rights and the International Labour Organization’s Declaration
on Fundamental Principles and Rights at Work. The voices and perspectives of our employees are critical
to eBay’s business and to shaping our future. We respect the rights of our employees to choose to support,
or not support, representation by a labor union, works council, or other employee organization. We are
committed to bargaining in good faith with any such representative body established under applicable laws.
We also aim to support and promote the protection of fundamental human rights across our value chain.
These fundamental human rights include, but are not limited to, those regarding wages, working hours, health
and safety, freedom of association, non-discrimination, harassment prevention, and the use of child, forced,
or bonded labor.
Please see our Human Rights Policy Statement for more information.
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Supply Chain Management
eBay is committed to ethical business conduct and maintaining safe working conditions while advancing social
and environmental responsibility. Accordingly, we expect our suppliers to abide by guidelines in our Third Party
Code of Business Conduct and Ethics, as we build a more diverse supply chain and participate in recommerce.
The Code applies globally and to anyone who does business with eBay. Third Parties are expected to ensure
their subcontractors acknowledge and implement the same standards of conduct. We set a high bar with
regard to:
• Business ethics
• Child labor
• Encouraging sustainable procurement for our suppliers’ suppliers
• Environmental standards for the suppliers’ processes, products, and services
• Fundamental human rights
• Occupational health and safety
• Remuneration, including advancing a living wage for workers within their value chain
• Working conditions
Additionally, we expect Third Parties will commit to developing, deploying, or using artificial intelligence in a
manner that aligns with eBay’s Responsible AI principles, which include accountability, fairness, transparency,
privacy, reliability, safety, and security.
Toward a Diverse Supply Chain
In 2024, eBay made improvements to our Supplier Diversity program by partnering with industry standard
research and advocacy providers. Through these partnerships, we expect greater visibility and resources to
support more inclusive engagement within our supplier ecosystem.
Participation in Recommerce
Where we see opportunities to support the environment and promote recommerce, we act. For example, we
partner with our seller community to refurbish and resell eBay’s used corporate devices and site operations
equipment. As we move forward, our product teams are exploring ways to expand this program through
collaborations with other sellers and corporate partners.
Taxation
eBay has a strong focus on corporate responsibility, and we see responsible administration and payment of
taxation as an important duty of our business. Compliance with our tax obligations is key to managing our
tax risk. We understand the importance of tax in the wider context of business decisions and have processes
in place to ensure tax matters are addressed appropriately as part of our decision-making process. We are
committed to complying with the spirit and the letter of the tax laws in all countries where we operate. We are
also guided by relevant international standards, including the Organisation for Economic Co-operation and
Development (OECD).
Read our Global Tax Policy for more information.
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Responsible AI
AI technology is a cornerstone of our strategy to enhance the future of ecommerce and create magical
experiences for our customers. At eBay, we recognize the immense potential of AI — and the responsibility that
comes with it.
In 2024, we reinforced our commitment to responsible AI by adopting core principles that guide the ethical
development and use of AI-powered applications, both for our company and our customers. These principles
have become the foundation of leadership education throughout the company and will continue to underpin
our efforts to equip the eBay community with the transformative power of AI.
Additionally, we established and launched comprehensive standards, developer guidelines, and evaluation
practices across our technical infrastructure and organization. These efforts are integrated into our product
ecosystem, supporting our mission to empower employees and innovate while upholding ethical approaches.
At eBay, we are dedicated to creating AI systems that reflect a diverse range of human cultures, backgrounds,
and experiences. We strive to build AI that serves all users effectively and responsibly.
Every eBay employee plays a vital role in our Responsible AI journey. By prioritizing the development of
trustworthy AI systems, we are securing our customers’ trust in the reliability and safety of eBay’s AI innovations.
“As we look ahead, eBay remains dedicated to advancing
AI in ways that benefit our customers, employees, and
the broader community. We are excited about the future
possibilities AI holds for ecommerce and remain steadfast in
our commitment to harnessing this technology responsibly.”
— Dr. Anna Zeiter, Chief Privacy Officer
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Government Relations
eBay’s Government Relations team advances the causes that matter to our user community. The goal of
the team is to advocate on behalf of our customers, small business sellers, and eBay business objectives to
governments, regulatory agencies, and policymakers around the world.
Our global Government Relations team strives to empower our seller community and shield them from
proposals that could hinder their ability to sell and compete in online commerce. eBay has worked to counter
burdensome limitations to using online marketplaces, and cumbersome tax reporting and waste management
measures. Across all of the markets in which we operate, eBay argues for the sensible harmonization of
regulations to simplify compliance, encourage trade, and safeguard consumers.
eBay proudly supports legislation in the U.S. to combat organized retail crime and works with policymakers on
solutions to prevent it. Additionally, we help ensure that even the smallest of sellers can reach the global market
by supporting the safe and efficient movement of goods around the world.
eBay sellers are also the key to enabling a circular and sustainable economy. We actively support a regulatory
framework that empowers the trade of non-new items, such as adapted product safety, labeling, design, and
waste regulations.
We honor the trust our community puts in us to maintain a safe and transparent marketplace. To openly
communicate our trust and safety policies and how we enforce them, we regularly publish our Global
Transparency Report.
Accessibility
We all differ in our abilities to interact with our world and consume information. At eBay, we believe in design
that includes as many people as possible by default. Whether you access our websites and apps with a
keyboard, voice input, screen magnification, screen reader, or other assistive technology, we aim to make all
digital content clear, navigable, and understandable.
Digital accessibility is a shared responsibility throughout eBay, particularly among teams who directly impact
user interfaces and experiences.
Our ongoing efforts include:
• Accessibility assessments from third-party vendors and through automated testing tools.
• Developing and maintaining components with accessibility built in.
• Listening to and learning from people with disabilities.
• Sponsoring conferences and participating in speaking engagements to share our strategies
with the broader technology and ecommerce community.
• Training and awareness.
At least 93% of eBay small businesses in countries
surveyed by eBay export to consumers in other countries.
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Recent accessibility initiatives have aimed to guide designers in creating digital experiences that everyone can use:
1. Include: eBay Core Accessibility created Include, a Figma plug-in used by designers to account for accessibility
and create more inclusive features and products. We made Include open to the entire Figma community,
enabling designers beyond eBay to craft more inclusive designs.
2. eBay Design System (Evo): eBay integrated accessibility-specific content and guidance throughout Evo, our
latest design system that informs our visual brand execution across all sites and apps.
In recent years, eBay has ramped up efforts to incorporate accessibility considerations and requirements earlier in
our software development process. This shift helps us create a more inclusive digital experience for users around
the world, boosting usability and engagement for everyone.
Platform Security
We take our customers’ privacy and security seriously.
The eBay Security Center offers robust tools and resources to help sellers and buyers connect within our
trusted marketplace.
We also have processes in place for assessing, identifying, and managing cybersecurity risks and vulnerabilities
embedded across our business as part of our Cybersecurity program. By following these processes, we align with
the Cyber Security Framework of the National Institute of Standards and Technology (NIST) and the ISO 27001 and
ISO 27002 standards. Our processes include:
• Conducting audits and tests of our information systems (including reviews and assessments by independent
third-party advisors) to help identify areas for continued focus and improvement.
• Reviewing cybersecurity threat information published by government entities and other organizations in which
we participate.
• Providing cybersecurity awareness training for all employees and enhanced training for information security and
other specialized personnel.
• Performing phishing simulation testing of all employees.
• Assessing the security risks of third-party suppliers to evaluate controls, mitigations, and contractual
obligations, as well as reporting obligations in connection with cybersecurity events and other risks that could
have an adverse impact on eBay data and information systems.
• Assessing the security risk of newly acquired companies as well as material changes to products and
technologies.
• Running tabletop exercises to simulate and test responses to cybersecurity incidents.
We maintain a “bug bounty” program to encourage professional security researchers to report potential security
vulnerabilities to us. We use the findings from these and other processes to improve our cybersecurity practices,
procedures, and technologies. We have implemented and maintained response plans, which include processes to
triage, assess, escalate, contain, investigate, and remediate cybersecurity incidents, all while remaining compliant
with potentially applicable legal obligations and mitigating brand and reputational damage. In addition, we maintain
insurance to protect against potential losses arising from a cybersecurity incident.
The Board’s Technology Committee provides oversight of our policies and processes for mitigating information
security risks.
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Safeguarding Privacy
We are committed to maintaining the privacy of our users’ information. Our Global Privacy Team maintains
a robust program that is in line with international standards and built upon eBay’s Privacy Principles, which
provide users with a safe, secure, and trustworthy experience.
We adhere to the EU’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act
(CCPA), and other applicable privacy regulations.
Our Privacy Principles and User Privacy Notice describe how we approach data privacy and outline how eBay
collects, uses, shares, and manages personal information. Our Privacy Center ensures transparency about
the user data we collect, allowing users to easily access, update, and make choices regarding their data.
The Privacy Center also explains our Privacy Principles, offers answers to frequently asked questions, and
provides region-specific self-service guidance.
We have also established a set of User Corporate Rules (also referred to as Binding Corporate Rules),
approved by the Luxembourg National Data Protection Commission. These Corporate Rules are our
commitment to adequately protect users’ personal information globally regardless of where the data resides,
and depending upon the user’s location, may provide additional privacy rights through the relevant privacy
regulator or a court. eBay’s User Corporate Rules are available in 16 languages, and we continue to work in
cooperation with all relevant European Data Protection Authorities to maintain and update these rules to
reflect current practices and our corporate values.
We affirm eBay’s commitment to safeguarding privacy through comprehensive and regular training for all
employees. This training includes reinforcement of our Privacy Principles, User Corporate Rules, and eBay’s
Code of Business Conduct & Ethics. Reports of suspected violations are investigated promptly. Employees
who are found in violation of eBay policy may face disciplinary action such as additional training, coaching, or,
when appropriate, termination.
Protecting Intellectual Property
Central to keeping eBay a safe and trusted marketplace is its partnership with over 72,000 active intellectual
property (IP) rights owners registered through eBay’s Verified Rights Owner (VeRO) Program. The VeRO
Program was launched in 1998 and enables IP rights owners to report to eBay potentially counterfeit items
or otherwise IP-infringing listings. eBay promptly removes listings reported by rights owners as IP infringing,
notifies the seller, and reviews the seller account for possible enforcement action.
Read more about eBay’s approach to protecting intellectual property in our Global Transparency Report.
We also provide guidance in our Intellectual Property policy to help sellers avoid potential infringements.
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Prohibited, Restricted, and Counterfeit Items
eBay has established policies to address Prohibited and Restricted Items, Product Safety, Counterfeit Goods,
and Offensive Materials as well as International Trading. These policies are designed to protect consumers
and provide clarity to sellers about what may and may not be sold on our platform and under what conditions.
Beyond our online platform, eBay actively collaborates with communities to combat the trafficking of
culturally significant items, leveraging our expertise and resources to help safeguard cultural heritage. In
June 2024, eBay representatives presented at a U.S. Indian Police Academy training course in New Mexico,
focusing on the illicit trafficking of Native American cultural goods, human remains, and ceremonial artifacts
online, as well as the Open-Source Intelligence methods used to investigate these crimes. eBay shared its
comprehensive enforcement strategies for preventing the sale of protected cultural goods and educated
law enforcement on how they can use eBay’s eRequest System to access necessary data for investigations.
Following this, eBay updated its enforcement to better protect items considered sacred by various tribes.
Illegal Wildlife Trade
eBay continues to lead efforts against online wildlife trafficking. We work with governments, NGOs, industry
peers, and eBay community members to enforce our Animal Products Policy. As a founding member of the
Coalition to End Wildlife Trafficking Online, we will continue to work to educate consumers and policymakers
about the threats of illegal wildlife trafficking.
In 2024, eBay blocked approximately 1 million potential violations for prohibited wildlife items such as
ivory and other products made from endangered or threatened species. Through continuous learning,
technological innovation, and strategic partnerships, we consistently enhance our ability to identify and
address wildlife trafficking on our platform.
“Tackling the global trafficking of threatened flora comes with
many complex challenges. As partners in this endeavor, we
appreciate eBay’s commitment, creativity, and open approach
to improving transparency in online plant trade. With eBay’s
continued support, we look forward to developing more measures
to deter wild-sourced trade, while allowing the trade of sustainably
grown, responsibly sourced plants to thrive.”
— David Whitehead, CITES Science Officer, Royal Botanic Gardens, Kew
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We implemented new blocks on items made with protected animals. eBay worked with the World Wildlife
Fund (WWF) to research traditional Chinese medicines and block listings containing protected animals like
rhinoceros. These efforts not only help prevent the sale of endangered and threatened species, but also curb
the spread of zoonotic diseases.
Collaborating with TRAFFIC, the world’s leading NGO tackling illegal wildlife trade, and the Royal Botanical
Gardens (RBG), Kew, London, we strengthened protections to prevent illegal succulent and plant trafficking
and expanded domestic shipping restrictions for plants and seeds from the U.S. and Australia to the EU
and U.K. TRAFFIC and RBG Kew also offered a virtual workshop for approximately 50 eBay employees that
increased their ability to identify and block sales of protected plants.
In March 2024, eBay participated in a World Wildlife Day event hosted by the U.S. Department of State,
presenting on the role of technology in wildlife conservation and emphasizing our efforts to prevent wildlife
trafficking on our platform. eBay was the sole marketplace present at the event and received positive
feedback for our initiatives. Crawford Allen of WWF referred to eBay as the “gold standard” for our efforts to
prevent wildlife trafficking.
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Appendix
About Us
eBay Inc. is a global commerce leader that connects people and builds communities to create economic
opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around
the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California,
eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique
selection. In 2024, eBay enabled over $75 billion of gross merchandise volume. For more information about
the company and its global portfolio of online brands, visit www.ebayinc.com.
About Our Information
Data is reflective of eBay’s fiscal year 2024, which ended December 31, 2024, unless otherwise noted. All
references to dollars are U.S. dollars. eBay reports financial data in its 2024 Annual Report on Form 10-K.
Disclosed programs within this report are offered globally or in most major markets, unless otherwise stated.
How to Reach Us
For any questions or comments about eBay Impact, contact us here.
Notes on Our Goals
We’ve set and calculated our 2024 goals for economic empowerment, eBay Foundation, and recommerce
using the following methodology and definitions.
Economic Empowerment
In the U.S., an eBay small business is defined as a seller with at least $10,000 and not more than $14,000,000
in 2024 GMV. In the U.K. and Germany, an eBay small business is defined as a seller that registered with
eBay as a business when signing up for an account and did not exceed €10,000,000 in 2024 GMV. The GMV
thresholds are based on the definition of a small business from the U.S. Small Business Administration, U.K.
Government, and EU Commission, respectively.
eBay Foundation
In 2021, eBay Foundation embarked on a new strategic vision to increase our impact by expanding our
focus to address not just what entrepreneurs need to survive but also what they need to thrive. While our
support since then has included nonprofits that provide direct resources and support to small business
entrepreneurs, we have continued expanding our investments in organizations creating a connected,
resourced, and inclusive ecosystem to ensure entrepreneurship growth and success in the long term. To align
with that strategic investment shift, in 2024, we revised down the target for businesses directly supported
and expanded our metrics to now include network building efforts which we view as an impact amplifier that
better speaks to and aligns with our shift in strategy.
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Recommerce
Recommerce, or circular commerce, allows pre-loved products to have a longer life by conserving the
energy, resources, and costs it would take to create new items from the entire product lifecycle. When
developing our Recommerce methodology, we assumed that buying a pre-owned item from eBay avoids
the need for an equivalent new item to be produced. This new item and all of the environmental impacts
associated with making it are “avoided.” However, a used item isn’t an exact substitute for a new item, so
some adjustments were made.
To account for differences in quality and lifetime between new and pre-owned items, a lifetime
adjustment factor was used. This was estimated to be approximately 50%, meaning two pre-owned
products are needed to displace one new product. For example, a used coat may last half as long as a
new one would, so two used coats would provide as much wear as a new coat.
Another adjustment was applied to take into account whether the used item really displaced a new item,
or if it was just an extra purchase alongside a new item. This rate is found to be around 50% for many
product categories.
These two adjustment factors are combined to give a final displacement rate around 25% (50% times
50%), which means that for every four used products sold, one new product does not need to be
manufactured and will not end up in landfill or incineration.
Typical recycling, landfill, and incineration rates for the product categories or material types were used to
estimate how many tons of each type of waste were avoided. These vary by country: U.S. rates of landfill
are high and incineration is low, whereas in Europe incineration is generally more common and landfill
less common. Recycling rates for various materials also vary widely by country.
Published carbon emissions data was collected for the production of new items, matching eBay product
categories as closely as possible.
These different factors were combined with sales figures to calculate the avoided carbon impact and
waste in each listing category and overall for Electronics, Fashion, Media, Lifestyle, Home & Garden,
Business & Industrial, and Vehicle Parts & Accessories for 2024. The financial savings to the buyer from
purchasing pre-owned rather than new products were estimated using a similar approach.
See our Methodology for more detailed information.
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Disclaimers
ESG Materiality
Our approach to the disclosures included in this report differs from our approach to the disclosures we
include in our mandatory regulatory reports, including our filings with the U.S. Securities and Exchange
Commission (SEC). This report is intended to provide more detail than is required to be included in other
regulatory reports, including our filings with the SEC. Our ESG reporting describes those topics which we
consider to be the most important to stakeholders when evaluating environmental, social, and governance
issues at eBay. Therefore, ESG materiality in this report does not directly correspond to the concept of
materiality used in securities law.
Reporting Boundary
The boundary for eBay’s 2024 Impact Report, including environmental and social indicators, covers all (100%)
of activities under operational control, unless otherwise stated.
Forward-Looking Statements
We have included in this report statements that may constitute “forward-looking statements.” Forward-
looking statements are not historical facts or statements of current conditions, but instead represent only
our beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside our
control. These statements are not guarantees of future results or performance and involve certain known
and unknown risks, uncertainties, and assumptions that are difficult to predict and are often beyond our
control. These statements relate to, among other things, our goals, targets, aspirations, and objectives,
and actual outcomes and results may differ materially from those expressed in, or implied by, any of these
forward looking statements, or the statements of third parties based on these forward-looking statements.
Factors that could cause our results to differ from the forward-looking statements include global socio
demographic and economic trends, energy prices, technological innovations, climate-related conditions
and weather events, legislative and regulatory changes, and other unforeseen events or conditions. More
information about factors that could affect eBay’s results is included under the captions “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s
most recent Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q, copies of which
may be obtained by visiting the company’s Investor Relations or the website of the U.S. Securities and
Exchange Commission. All information in this Impact Report is as of May 21, 2025. Undue reliance should
not be placed on forward-looking statements, which are based on information available to eBay on the date
hereof. eBay assumes no obligation to update such statements.
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Reports
• Impact Reports: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016
• Impact Report Highlights: 2023, 2022, 2021, 2020, 2019, 2018
• GRI and SASB Indices: 2023, 2022, 2021, 2020, 2019
• Circular Commerce Methodology Report: 2021
• Refurbished Methodology Report: 2023
• CDP Corporate Questionnaire: 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016
• Diversity, Inclusion and Belonging Reports: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016
• Recommerce Report: 2024, 2022, 2021, 2020
• Refurbished Report: 2023
• Small Business Report: 2023
• EEO-1 Reports: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016
• Task Force on Climate-Related Financial Disclosures Report: 2022, 2021, 2020, 2019
• Global Transparency Report: 2023, 2022, 2021
Policies and Statements
• Corporate Governance
• Environmental Policy
• User Privacy Notice
• Global Tax Policy
• Code of Business Conduct and Ethics
• Third Party Code of Business Conduct and Ethics
• Human Rights Policy Statement
• Responsible AI Policy
• Voluntary Carbon Market Disclosure Act (AB1305) Statement
GRI, SASB, and TCFD Indices
ESG Independent Assurance Statements:
• Energy Use and Greenhouse Gas Emissions
• Water
