5 Profitable Senior Service Businesses You Can Start On A Shoestring PDF Free Download
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Copyright © 2024 by Craig Wallin
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Contents
Introduction 1
1. Senior Service Business #1 - Senior Homecare 3
2. Senior Service Business #2 - Senior Concierge 8
3. Senior Service Business #3 - Senior Relocation Service 13
4. Senior Service Business #4 - Senior Home Safety Advisor 19
5. Senior Service Business #5 - Senior Transportation Business 25
6. Conclusion 31
Introduction
The Challenge:
The timing has never been more favorable for starting a senior service business, as the senior
population is growing at the rate of 10,000 boomers turning 65 each and every day. Most of those
seniors have a strong desire to remain independent and stay in their own homes as long as possible.
This has created a strong demand for senior service businesses that help seniors live independently.
By the year 2025, one out of Ave –mericans 8 over z0 million people 8 will be a senior citi-en.
The overxz5 population is ekpected to grow even faster, thanWs to improved health care, reaching
an estimated 10 million by 2025. ’ith this dramatic increase in –mericas senior population comes
an everxgrowing demand for all the services seniors need as they age.
The Solution:
–ll over –merica, smart entrepreneurs are starting senior service businesses to serve the fastxgrowx
ing senior population with the services they need to stay independent, safe, and happy in their own
homes.j Most senior service businesses are small homexbased operations, and many are started with
a tiny investment 8 often qust a few hundred dollars.
– modest startxup cost matters for most folWs thinWing about starting a small service business.
BanWs and other funding sources are reluctant to lend money for a brandxnew business, and when
they do, you can bet the interest rates they charge are steep. Thats why focusing on a senior service
business that can be started on a slim budget maWes sense, as these Ave are.
There are inxdemand senior service businesses that can be started on a shoestring and reFuire no
formal training to start. Pirst, as seniors age, they reFuire more help to maintain a comfortable
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lifestyle and often need assistance with everyday activities liWe preparing meals or houseWeeping.
Vekt, they may need a senior helper or concierge to run errands, drive them to medical appointx
ments, or do grocery shopping. Then, as seniors age, they develop issues with balance, mobility, and
eyesight, maWing them more prone to falls and other potentially lifexthreatening inxhome inquries.
They need someone to help maWe their home safe to live in.
Because of these health issues, one out of Ave seniors can no longer drive and need transportation
to medical appointments, shopping, and social events. That!s where a private senior transportation
service can really maWe a di3erence4
Pinally, there comes a time when seniors want to downsi-e and move from a larger home they
may have lived in for 70 or D0 years to a smaller residence or a senior care community. Most seniors
in their ;0s and z0s need help, so hiring a senior move manager can maWe their move stressxfree.
Nuppose youre ekploring the senior service business options available. Ln that case, this guidex
booW will give you the information you need to decide which business might be right for you.
?oing your homeworW before maWing a big decision liWe this is important… this guide can help you
do qust that.
?o you have what it taWes
Lt taWes a special person to worW with seniors. They reFuire more patience, understanding, and
compassion than younger folWs, but the rewards are great, and the qob satisfaction is high because
you can maWe a genuine di3erence in a seniors life 8every day4 No, if you are a caring person with
a big heart, read on to discover more about the best senior service businesses you can start
Chapter One
Senior Service Business #1 - Senior
Homecare
Today’s seniors will live longer and have more money to spend than ever before, thanks to an
era of prosperity during their working years. Over 80 percent of seniors own their own homes
and plan to stay in them as long as possible.
But with age can come chronic health conditions or temporary medical emergencies, like a
disabling fall, that may require assistance to remain in their home. Providing that assistance to
this rapidly growing population of seniors requires an army of senior care providers who can
help with everyday in-home chores that may be diAcult or impossible for many seniors, like
meal preparation, light housekeeping, shopping, and errands.
9s little as three hours of daily help can often enable seniors to remain in their homes longer,
which is the preferred choice for S0 percent of them. 9t home, they can maintain their privacy,
dignity, and independence.
“taying at home also bene”ts the children of seniors, the Wsandwich generation,' who also
have to work and raise their own children. ith help from a senior care provider, visits to their
parents can be more about quality time together rather than having so many responsibilities
to deal with at every visit. This is much less stressful for both seniors and their adult children.
Because of the rapid growth in the senior population, home care services are the
fastest-growing part of 9mericaIs healthcare industry.5 9lso, increasing healthcare costs are
driving the growing demand for more aRordable in-home care. Ff a senior needs assistance
with daily activities, it’s much more cost-eRective to leave a hospital sooner or avoid a nursing
home stay.
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9 non-medical senior home care business is much easier to start than a home health care business
because it doesn’t require skilled caregivers like nurses. This is why only j8 states out of L0 currently
have licensing and registration requirements for starting a non-medical home care business.
The market for in-home care, also called Wnon-medical' home care, is huge, with billions of
dollars spent each and every year and growing fast, as z0,000 more baby boomers hit %L every day.
Uow is the time to get started while the ”eld is still wide open. 9 senior home care business is
recession-proof,5 provides a steady income, and can be started with $ust a few hundred dollars.5
Because it is non-medical care, you don’t need specialiMed medical training or classes.
Uon-medical home care is the fastest growing segment of home care, with high demand due to
the millions of aging seniors. There is lots of money to pay for in-home senior services as well, as
80D of senior clients are private pay. The pay is solid as well, with a national average hourly wage
of :j6 and up to :L0 an hour in larger cities.
9nother good reason to start your own senior home care business is that your customers are
mostly private clients paying out-of-pocket for services. Gnlike payments from #edicaid and
long-term care insurance companies, private pay rates are higher, and getting paid promptly is
far easier. 9ccording to the Private xuty Fndustry Eeport, over 80 percent of payments for
non-medical home care come from private-pay clients, such as seniors or their adult children.
Common Questions About Starting a Non-Medical Home Care Business
5Ff you’re not familiar with the home care ”eld, you may have some questions before you’re ready
to get started. 2ere are some of the most commonly asked questions3
1. What does a senior home care provider do?
#ost senior home care clients are between %L and SL years old, living in their own homes. They
$ust need help with daily living activities, such as laundry, meal preparation, housekeeping, and
medication reminders. 9 home care provider helps them live at home by taking care of these tasks
and provides companionship by listening to them, reading a book, or playing cards.
2. How much are senior home caregivers paid?
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There is a big diRerence in the pay for caregivers who work for a home care agency and those who
have their own independent home care service. Nor e?ample, an agency might charge the client :60
an hour but only pay the caregiver :z% an hour. That’s why you should always be an independent
caregiver with a business name so you can get the best rates in your area. Ff you’re getting paid
:z% an hour, you’ll make $ust :7j,000 a year. 9s an independent caregiver doing the same work,
you’ll be able to charge :60 and make :80,000 a year. hich would you rather earn :7j,000 or
:80,000
3. Who hires senior home care providers?
“enior care professionals, such as discharge planners at local hospitals and assisted-living facilities,
always look for capable, reliable home caregivers. 9dult children of seniors who need in-home care
are also a prime source of new clients. #any of them use the internet to search for a caregiver, so
it’s a good idea to register with one or more of the online care provider referral services, such as
eldercare.com.
4. What accounts for the rapid growth of the business?
2ome care services are the fastest-growing part of 9mericaIs healthcare industry. Fn fact, the G.“.
xepartment of Vabor says non-medical home caregivers are the most in-demand $ob now and
likely for the ne?t two decades. There are two reasons for this growing demand. Nirst, medical
advances have made it possible for people to be cared for at home rather than in a hospital or
nursing home. “econd, the increasing cost of health care has created a growing demand for more
aRordable in-home care.
5. What’s the di6erence between in-home health care and non-medical
home care?
Fn-home health care requires medically trained healthcare workers, such as nurses. Uon-medical
care involves only the tasks that do not require medical training. Nor e?ample, a non-medical home
care provider can remind clients to take their medications but can not administer them.
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I. Can k wor7 part-time?
4es, in most instances you can. 4ou can tailor your work schedule to work as much or as little as you
want to allow you time for other things, such as family responsibilities. #ost non-medical home
care clients only require 7-6 hours per day so that you could work half-days, for e?ample.
x. ks it e8pensive to get started?
Uot at all. 4ou only need transportation, which means a reliable vehicle in most areas. Fn many
cities, it’s often easier to use public transportation because of parking and traAc issues. Of course,
you’ll need a cell phone to stay in touch with clients and prospects. 9ny other items needed by a
speci”c client would be provided and paid for by the client or their family. hen you’re starting
out, you’ll need business cards and yers or brochures, but that is a small e?pense, usually less than
:700.
9. What if k’ve never done this before?
Uon-medical in-home care is not rocket science, so youIll do ”ne if you have basic housekeeping
skills. Ff you’re unsure of yourself, go to work for a home care agency for a few weeks to learn what
is needed to do a good $ob. 4ouIll do well if you’re a caring person and a good listener.
0. How do k Dnd customers?
Because there is such a demand for good home care providers, you’ll $ust need to let prospects know
that you are available. #y book lists a doMen local sources of free referrals. The best source of new
clients, of course, is word of mouth from satis”ed clients. hen you’re ”rst starting out, leave a few
business cards and yers or brochures at the local senior center and run a free ad at Hraigslist.org.
1y. o k need an special training or a certiDcate?
Gnless you plan to oRer home health care services, which would require medical training, there are
no class requirements or certi”cation. The Eed Hross oRers home care classes in some areas, and
a few community colleges also have programs. 9lthough there are currently no formal training
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requirements, you should try to learn more about your work and perhaps even consider getting a
HU9 certi”cate. That training will help you do a better $ob for clients and allow you to charge a
higher rate for your services.
9s a home care provider, you can earn a solid, dependable income regardless of what the $ob
market is doing. Ft’s as close to recession-proof as it gets, as seniors continue to get older and require
in-home caregivers.
Chapter Two
Senior Service Business #2 - Senior
Concierge
As seniors age, they need more help with many of the daily activities that younger folks take for
granted, such as running errands, pet care, grocery shopping, driving to appointments, household
management, and dozens of other tasks.
To provide that assistance to this rapidly growing population of seniors requires a special person
called a senior concierge. The term “concierge” comes from the French comte des cierges or keepers
of the keys. Traditionally, the concierge worked in a hotel or luxury apartment building, assisting
the guests or tenants with their every request.
Today, concierges assist seniors by doing what their clients are too busy or unable to do them-
selves. A good concierge is a capable, resourceful problem solver who is happiest when helping
their clients with whatever challenge comes their way. About 70% of the personal concierges in
the U.S. and Canada are women, and 30% are men.
A senior concierge can also beneWt the children of seniors, the “sandwich generation,” who also
have to work and raise their own children. ’ith help from a senior concierge, visits to their parents
can be more about quality time together rather than having so many responsibilities to deal with
at every visit. This is much less stressful for both seniors and their adult children.
According to concierge industry insiders, personal concierge services have become a multi-bil-
lion dollar industry, with steady growth and great prospects for the future, especially in a reces-
sion-proof niche like senior concierge services.
As boomers become seniors and move into their “golden years,” their needs and abilities change.
’hile they prefer to stay in their own homes as long as possible, they realize they simply canEt do
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it all due to mobility and health challenges. This creates a golden opportunity for those who
can provide assistance to seniors in need.j
A senior concierge service can keep you as busy as you wish, whether you live in a smaller
community or a big city. Ot requires no formal education or expensive training, –ust common
sense, organization, honesty, compassion for elders, and, above all, a can-do attitude.
A senior concierge service can be started with very little money $ if you have a car and
a cell phone, youEre almost there. The rewards of being a senior concierge are great $ not
–ust in dollars and cents $ but in helping seniors live better lives by helping them en–oy their
independence as long as possible. ThatEs priceless. Another reward is that youEll have a 4exible
schedule to allow you to balance your everyday family life with your clientEs needs and pro–ects.
Vates for private senior concierge services range from 6G8 to 610 per hour nationally.j ’ith
rates of 6G8 to 610 per hour of billable time, you can see itEs possible to earn a solid income
of 68P,000 to 6HG0,000 per year, depending on the rates where you live and how many hours
you work.
#est of all, a senior concierge service is a recession-proof business. :eople grow old and
require your help and services regardless of what the national economy is doing. On addition,
there is no expensive training or college classes required, as you can earn while you learn.
Of youEve –ust heard about the concierge business, you probably have a few questions before
youEre ready to get started. 5ere are some of the most commonly asked questionsL
Top FAQS about a Senior Concierge Business
1. What does a senior concierge do?
“Concierge” is a French term for a personal assistant. On recent years, personal concierge services
have become a multi-billion dollar industry, especially for seniors. A concierge assists their clients
by helping them do what they are too busy or unable to do themselves. As seniors age, they
develop health and mobility issues and have to turn over many tasks, like running errands, grocery
shopping, home care, household management, pet care, and even personal transportation to a
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senior concierge. This growing need for assistance has created a golden opportunity for those who
can provide this assistance to seniors in need.
2. What hours do you have to work?
As an independent service provider, you have a lot of control over your schedule. ;ost of your –obs
will be during normal working hours during the day, but there may be occasional evening work,
depending on a clientEs needs. ;ost senior concierge services encourage their clients to schedule
–obs during the day by charging higher rates for evening and weekend work. Of you only want to
work G0 hours a week or prefer to –ust work in the mornings or afternoons, you can usually arrange
that with your clients.
3. How much does a senior concierge get paid?
A senior concierge typically makes between 6G8 and 610 an hour. Vates are higher in larger cities
and lower in small towns, where the cost of living is lower. At these rates, itEs possible to earn a solid
income of between 68P,000 and 6HG0,000 a year, depending on where you work, for a 80-hour
work week. The national average is around 630 per hour, which is 610,000 per year.
4. Do you need insurance?
!es, you will need liability insurance and auto insurance coverage for business use of your vehicle.
!ou may also need to have additional insurance coverage if you transport your clients or their pets.
#e sure to check with a local multi-line insurance agent to Wnd out what is required in your town.
5. What are the most in-demand senior concierge services to o6er?
That depends on each individual client. For example, those with memory issues need help with
bill-paying, while those who are not computer-savvy need assistance with email, online shopping,
and even online datingj ;any senior clients have mobility issues, so they need help with errands
and everyday shopping.
Rne local senior concierge en–oys helping seniors “de-clutter” and specializes in helping seniors
get organized and sort through all the “stu” that can accumulate over 30 to 80 years in the same
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home. Another specializes in escort services, as seniors who no longer drive need an escort to get
them to medical appointments, social events, and church services.
I. xs a senior concierge service e7pensive to start?
Rn the contrary, a senior concierge service is very inexpensive to start. The only two essentials are a
reliable vehicle and a cell phone, preferably a smartphone. !ouEll need printed marketing materials,
such as business cards, 4yers, and brochures. #y using aordable online printers like vistaprint.com
or uprinting.com, you should be able to get everything printed for under 6300.
To save even more on printing, visit retailmenot.com and type in the name of a printer to Wnd
additional discounts. Today, for example, O found a 80% discount coupon for business cards and
another for 80% o any other printed items such as 4yers or brochures.
f. What i’ x8ve never done this be’ore?
;any of the tasks done by a senior concierge are tasks we all do regularly, such as running errands
or grocery shopping. The most important qualities of a successful senior concierge are a can-do
attitude, common sense, and caring and compassion for seniors.
#eing a senior concierge is all about people, so being a friendly listener and having a cheerful
smile is also important. Of you are not sure how to do something, be honest with your client and
say so. Of you are clueless about computers or allergic to cats, itEs okay plenty of other tasks also
need to be done.
l. Are there ’ree ways to advertise ’or new c9ients?
!es, there are. ’ord of mouth is a proven method. ’hen you do a good –ob for a senior client, they
will tell their friends. A 4yer or brochures at the local senior center will bring in new clients, as will
a free ad on Craigslist.org. Of you have over YY communities in your area, consider running a small
classiWed ad in their monthly newsletter oering your services. After youEve been in business for
two or three months, contact your local newspaper, as they might want to run a human interest
story about your service or at least publish a free new business announcement.
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z. xs specia9iqed training re0uired?
This is a learn-by-doing profession, so if you are a caring person who en–oys helping others, you
have what it takes to begin. A good start-up guidebook will help, but working every day with senior
clients and tasks will do more to help you become a pro than anything else.
1. What8s the di6erence between a senior concierge service and a senior
errand service?
A senior errand service oers –ust one basic service $ running errands. ’hile it can be a proWtable
business, seniors often need more personal assistance than –ust errands. A senior concierge service
typically oers between H0 and G0 additional services to their clients. For you, that means more
work and more income in your pocket. On addition, clients are willing to pay a higher rate for
“concierge services” than “errand running.” Again, more money in your pocket.
11. xs there rea99y a 9ot o’ work ’or a senior concierge?
There are almost Y0 million senior citizens in the U.S., and that number is growing by H0,000 new
seniors each and every day. ;ost of them will need assistance as they age, and will be grateful if
they can Wnd a reliable, honest, caring senior concierge in their area. That could be you.
Chapter Three
Senior Service Business #3 - Senior
Relocation Service
Today, there are over 50 million seniors over 65 in the U.S. Many of them, especially those
over 70, are selling their larger homes to “downsize” to a much smaller residence like an
apartment, retirement community, or continuing care community.
Most of us have moved often enough to know how stressful a move can be. But imagine you’re
80 years old, with reduced strength, vision, balance, and xeNibility due to aging. -ow, throw in a
medical condition or two, and you can understand why seniors are happy to And someone who
understands their special needs and can help them make the move as smooth, gentle, and stressHfree
as possible.
Fs the senior population soars, senior relocation services are doing very well. 3elping seniors
move with as little stress as possible is one of the fastestHgrowing new senior service businesses.
Ior eNample, the -ational Fssociation of Senior Move Managers membership has grown from –0
members to over 800 in the last few years.
Wnsiders forecast continued rapid growth, making this an ideal time to start a senior relocation
business. These senior movers, also called senior move managers, work with seniors during one of
the most di4cult and stressful times P when seniors decide it’s time to move or must move because
they can no longer live alone.
Rhen seniors move, almost always to a much smaller residence, they must downsize their
possessions. Many seniors have been in the same home for –0 or O0 years and And the process of
downsizing overwhelming, both physically and emotionally. The enormous amount of possessions
accumulated over all those years and tucked away in attics, basements, garages, and spare rooms are
challenging to deal with for older folks or adult children whose parents have died or must move for
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health reasons. Sorting through all those possessions to determine what has value and what
does not can be a huge burden for seniors and their families.
F senior relocation pro helps the elderly P most are in their 70s and 80s P organize and
manage that transition to a new, smaller residence and helps them decide what to take and
what to leave behind. But it’s more than 2ust organizing and packing. Wt’s also about providing
emotional support for clients P calming their worries about the move and reassuring them that
it will all be okay.
Rhen a client is moving to a new home, a senior relocation service uses a simple xoor plan of
the new residence to determine what furniture will At. Rhen that’s done, they and their client
can sort through the remaining furniture and other belongings and decide what has value and
what is trash.
Then, the surplus items are sold, donated or put in the trash pile. -eNt, the packing begins,
with all boNes labeled so the moving crew can put them eNactly where they need to be in the
new home. Iollowing a schedule set up in the planning stage of the move, the senior relocation
service either supervises the movers or handles a local move themselves.
Vn a moving day, the unpacking begins, and the crew places all items where they should go,
such as linens on the shelves, clothes in the closet, pictures on the walls, and kitchen utensils in
the cabinets. Wf the old home is to be sold, the senior relocation team usually clears the house
and handles any Anal disposal of items not moved.
The entire move, from planning to unpacking, is designed to reduce the emotional stress
associated with moving so a senior has a gentle and hassleHfree transition to their new home.
Eates for senior relocation services range from as low as #O0 per hour to over #00 per hour.
Eates are naturally higher in large cities, where the cost of living is higher, and lower in smaller
towns and rural areas, where the cost of living is lower.' F typical 2ob for a client brings in #q,00
to #5,000 plus the cost of the moving company. Wf you choose to handle the actual moving on
a local move, that’s another #800 and up, depending on the number of boNes and furniture
being moved and the distance to the new location.
Wn a recent survey of senior relocation businesses, the national average hourly rate charged
for move management services was #6q per hour. F capable oneHperson move manager could
earn over #qO,000 yearly using that average rate.
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Fdding employees when needed can boost that Agure even higher, as does the referral fees
from subcontractors and other service providers, such as moving companies.
Best of all, a senior relocation service is a recessionHproof business. Fs people age, they must
relocate to a smaller residence or a continuing care community regardless of the national
economy:s performance.
F senior relocation service can keep you busy fullHtime or provide a generous partHtime
income. Wt’s up to you. Because seniors are everywhere, you can provide this muchHneeded
service in a smaller or big city. Becoming a senior mover re9uires no formal education or
eNpensive franchise fees, 2ust common sense, honesty, and a desire to help others. Seniors in
transition re9uire care, compassion, understanding, and patience. Wf you’ve got a big heart,
you’ll do well as a senior moverD
Flthough a big heart is important, a strong back is not. F senior move manager does 2ust
that P manages all aspects of a client’s move. Flthough you will not actually be loading and
moving the boNes and furniture and will usually have a helper for the packing, this is active
work.' Wf you prefer sitting to physical activity or have health challenges, you might want to
consider another senior service business.
The opportunities are wide open in this fastHgrowing Aeld, and so is the potential for
aboveHaverage income. Wn fact, most established senior relocation services bring in a siNHAgure
income. jou’ll be providing a vital senior service and earning the gratitude and respect of
others in the senior services community who are thankful a service like this is available.'
14 Frequently Asked Questions About Starting a Senior Relocation
Business
1. What does a senior relocation service do?
Flso called a senior move manager or simply a senior mover, they assist seniors and their families
with a move to a new, usually smaller, residence. They go beyond the basics of packing and
unpacking and provide a full menu of services to help seniors have a stressHfree move. Ffter a
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getHac9uainted meeting with a new client, they provide a customized moving plan that usually
includes
''' organizing, sorting, and downsizing.
''' disposal of unwanted items through an estate or moving sale or donations to charities.
''' supervising movers.
''' professional packing and unpacking.
''' setting up the new residence.
2. How much are senior move managers paid?
F senior mover makes between #O0 and #00 an hour, depending on what part of the country
they work in. SmallHtown rates are lower, and bigHcity rates, where eNpenses are greater, are
higher. The national average charge for a senior move manager is #6q per hour.
3. Who hires senior move managers?
Flthough 9uite a few 2obs come from the seniors who are moving, many come from other
professionals in the senior care community, such as eldercare attorneys and social workers,
those who work at senior living communities, and also from the families of seniors who are
relocating.
4. What accounts for the rapid growth of this business?
The growth of the elderly population, now over 50 million seniors, is a big factor, but two
other factors also play a big part. Today, families often live far apart, so a senior’s adult children
may not be able to help them move. Flso, seniors are now iving longer, which can mean their
adult children may be too old to help with their health issues.
5. How long does a typical moving project last?
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Flthough no two moves are alike, which is one of the reasons this is never a boring business, most
moves, from the initial planning and organizing stage to the unpacking at the new home, take
about a month. Some happen faster due to sudden health issues, and others can take several months
because of the amount of possessions to be sorted, disposed of, sold, and packed.
6. Do you need special insurance?
In most instances, you’ll just need to let your insurance agent know you’re
using your vehicle for business as well as personal use. Also, liability insurance
is essential, as it protects both you and your clients. Any capable insurance
broker can advise you on what is best for you.
7. How is a senior relocation service di8erent from a moving company?
F senior move manager does more than 2ust sort possessions and handle packing and unpacking.
Their 2ob is much like a stage manager for a play. They organize and schedule all the players on
the moving stage so the senior client won’t have to worry about anything. Wnstead of the normal
emotional stress that can happen with a senior move, a senior move manager makes sure the whole
process is smooth and stressHfree.
9. How old is the average senior relocation client?
Most senior clients are in their late 70s and early 80s, although many pro2ects involve helping baby
boomers in their 60s downsize to a smaller home after the kids have moved out.
C. -an I work part0time?
Vf course. This is not a HtoH5 2ob with a time clock.' Yach moving pro2ect is dierent, and those
who want to work a limited number of hours each month can take on only as many pro2ects as
they can handle on a partHtime schedule. Wn this business, it is common to partner with another
person so each can have a xeNible schedule yet still tackle a big moving pro2ect or a rush move.
5 LEVIWTFBCY SY-WVE SYEGW1Y BUSW-YSSYS jVU 1F- STFET V- F S3VYSTEW-$8
1x. Is it epensive to get started?
-ot at all. Most of us already have the two essentials P a reliable vehicle and a cellphone. jou don’t
need a moving van, and the e9uipment needed, such as packing supplies, is ordered only as needed
for a pro2ect. Wt is customary to charge a deposit at the start of each 2ob, which more than covers
the cost of purchasing the supplies for the move. Vne of the reasons this is such an appealing
homeHbased service business is that you really can get started on a shoestring.
11. What if I’m not an epert packer or mover?
on’t worry P practice makes perfect. Most new senior movers do a few free moves to perfect their
skills or use videos to learn the tricks of the trade. Ior eNample, UboNes.com has a series of –0 free
“howHto” videos on all aspects of professional packing.
12. How do I nd new customers?
My book about senior relocation covers over a dozen free sources of new clients.' 3appy customers,
of course, will spread the word to their friends and family members. Senior care pros, such as social
workers and those who work in senior living communities, often refer clients. F simple free ad on
1raigslist.org can help as well.
13. Do I need any special training or certication?
This is a simple business, so no classes or special training is re9uired to get started. But you must
have common sense, honesty, and a desire to help others. Wf you’ve got a big heart, you’ll do well in
this business.
14. I’m not very strong. How much heavy lifting is involved?
Flthough a big heart is important, a strong back is not because a senior move manager does 2ust
that P manage all aspects of a client’s move. Vf course, you will be doing sorting and packing, but
the actual movers or your helper does the heavy work.
Chapter Four
Senior Service Business #4 - Senior
Home Safety Advisor
90 percent of those over age 65 want to “age in place” – live independently in their own homes
as long as possible, without giving up their freedom and independence. But as seniors age,
they are at higher risk for in-home injuries, as their balance, eyesight, and xeAibility are reduced
by age. Ms a result, one in three seniors falls each year. Sany of these falls result in serious injury,
particularly hip fractures and head trauma. zadly, of the seniors hospitali4ed for hip fractures, !0
percent never return home or live independently againH
’ere's the good news – with just some basic home modiTcations, some as simple as non-slip
pads under throw rugs, injuries can be largely prevented, allowing seniors to age in place for many
years in their homes comfortable, secure surroundings.
’elping seniors remain safe in their homes is vital as the senior population continues to grow.
qhis can be a wonderful opportunity for anyone who wants to create a senior service business
providing home safety checks to enable seniors to stay safe at home.
qhis is an ideal business for an independent person, as you can help others, be your own boss,
work xeAible hours out of your own home, and $– best of all – have little or no competition. Mlso,
because no formal training or eApensive e1uipment is re1uired, you can get started on a small
budget – often just a few hundred dollars.
Sost safety checkers charge between 2I00 and 2P50 for each home safety survey, depending
on the si4e of the home. Mlso, by partnering with local contractors and other service providers,
you can earn commissions and referral fees in addition to the income from safety surveys. Rt's
not uncommon to make two hundred dollars or more in commissions from each home when a
contractor does safety modiTcations.
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Beyond the earnings potential, you'll have the satisfaction of helping seniors stay safe and live
better lives in their own homes. Rn addition, you'll gain respect in your community by helping
local seniors stay safe.$$$$$
Sany of the re1uests for senior home safety surveys will come from the adult children of seniors
who are concerned about their parents safety. By reducing the risks of falls and other accidents at
home, children and seniors will also have less stress.
Mfter all, a serious fall carries a huge emotional cost for seniors and their families, to say nothing of
the si4able health care costs. Eor eAample, the average cost of hip fracture care is now over 2!5,000,
rising each year.
M senior home safety consulting business can keep you as busy as you wish or provide a generous
part-time income. Rt's up to you. Because seniors are everywhere, you can provide this essential
service in a smaller community or a big city. Rt re1uires no formal education or eApensive franchise
fees, just common sense, honesty, and a desire to help others.
zeniors whose physical abilities are declining re1uire compassion, understanding, encourage-
ment, and an eAtra helping of patience. Rf you've got a big heart, you'll do well in this businessH
$
Top 15 Frequently Asked Questions About Starting a Senior Home Safety
Business
1. What does a senior home safety advisor do?
Ms seniors age, they tend to be prone to in-home injuries, such as falls. Rn fact, one in three seniors
over 65 falls each year, and many falls cause serious injuries, such as head trauma or broken bones.
qhat can lead to huge medical bills and long recuperation times.
qhe good news is that most in-home injuries can be prevented with simple, common-sense
modiTcations so that seniors can live safely in their homes for many years. Gsing a safety checklist, a
senior home safety advisor closely eAamines every room in a senior's home and outdoor areas such
as porches and walkways.
Gsing the checklist, they can identify risky areas or items that need attention or modiTcations.
qhe items may be as simple as adding plug-in night lights in halls used at night, lever handle
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doorknobs for a better grip, or more complicated modiTcations, such as adding an eAterior ramp
or grab bars in the shower or tub area.
3hen the safety survey is completed, the senior client is given a “zafety zurvey zummary and
Fecommendations” that lists any needed changes or modiTcations. qhe senior safety advisor can
refer a reliable local person or business if the modiTcations re1uire a contractor.
2. How much are senior home safety advisors paid?
qhe cost of a senior home safety survey ranges from 2I00 to 2P50, depending on the si4e of
the home. Rn addition to the charge for a safety survey, most safety advisors partner with local
contractors to earn a commission or referral fee when eAtensive modiTcations are re1uired. qhis
can often add several hundred dollars in supplemental income. Einding a home that needs non-slip
pads installed under area rugs is also common. Rf bought at wholesale, the markup is as much as
I00J, and can bring even more “add-on” income.
3. Who hires senior home safety advisors?
Sost of the demand comes from the seniors themselves. ztill, many senior care professionals, such
as social workers and physical therapists, can recommend that their clients have a safety survey
done, as they know how costly a fall or other in-home accident can be. M surprisingly large number
of re1uests for safety surveys come from the adult children of seniors who care about their parent's
safety. Mside from the medical eApenses, a serious fall carries a huge emotional cost for both the
seniors and their families.
4. Why is this such a fast-growing business opportunity?
Lf course, the growing number of elders over 65 plays a big part, but there are two other reasons.
Eirst, seniors are living independently longer than ever before, so their homes, which may have
been safe when they were 50 and in better physical shape, need safety modiTcations now. zecond,
thanks to the era of prosperity during the last /0 years, more seniors have savings and can pay for
home safety modiTcations.
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5. How long does it take to do a senior home safety check?
Rt all depends on the si4e of the home. M survey can take as little as one hour for a small home to
several hours for a larger home. Sany seniors prefer to have the safety advisor return to make minor
safety improvements, such as putting non-slip pads under area rugs or installing safer NV% bulbs
or TAtures.
6. Is special insurance required?
#our insurance agent or broker can advise you on what will be re1uired in your area. ztill, the most
common items will be liability insurance to protect both you and your clients and adding coverage
to your vehicle policy for business use.
7. How is a home safety checkup di8erent from a conventional home
inspection?
M safety checkup evaluates visible items and areas that need attention, such as slippery steps or
lack of handrails. M conventional home inspection is an in-depth structural inspection that also
evaluates home components, such as a furnace or air conditioner,$ attic insulation, siding and
rooTng condition, and so on. M safety checkup is not a home inspection, which is why the cost
is so reasonable.
9. Is there really a lot of work in this Celd?
Vveryone from the federal government to local social service agencies is encouraging any measures
that can reduce medical eApenses. qhere is universal agreement that fall prevention for seniors saves
money in both immediate medical costs and long-term costs, such as the cost of a nursing home
for a senior whose hip fracture did not mend. Rt is a major factor in the growing awareness of senior
home safety in keeping a lid on rising medical costs. qhis is why local safety advisors get so many
referrals from senior care professionals, such as doctors and social workers.
0. xan I work part-time as a safety advisor?
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#es, you're the boss and can tailor your work schedule so you can work as little or as much as
you want. qhat's why this is such an ideal business for those with family responsibilities or
even another part-time business.
1’. Is this an eDpensive business to start up?
ust the oppositeH Sost of the work involves just you and your clipboardchecklist when you're
doing the safety surveys. Lf course, as most of us do, R assume you already have a dependable
vehicle and a cellphone. Rn the beginning, you will need to print multiple copies of the safety
checklist and summary forms, as well as business cards and a brochure or xyer. Rf your start-up
budget is tiny, you can get started with just a few hundred dollars. Be sure to make those dollars
work harder by getting your printed marketing materials, such as business cards, brochures,
and xyers, printed by one of the many online printers. R use and like Uistaprint.com, but you
should get pricing from others, as someone is always running a special. qo get started, just do
an internet search for “brochure printing.”
11. What if IMm not a handyman or construction pro?
Rf you can follow a simple checklist, you can perform a senior safety checkup. qhis does not
re1uire any carpentry, wiring, or construction eAperience.$ qhat said, many safety advisors
who have those skills may want to tackle some of the modiTcations that may be re1uired, like
ramps or adding grab bars in a bathroom.
12. How do I Cnd new customers?
Sy book lists ten sources of free referrals for new customers. qhe best one, of course, is word
of mouth. #our customers will tell their friends who call you “pre-sold” because their friend
has told them what a wonderful job you did and how safe they feel at home now. Be sure to
leave brochures or xyers at your local senior center and run a simple free ad on Yraigslist.org.
13. zo I need any special training or certiCcation?
5 OFLERqMBNV zVCRLF zVFURYV BGzRCVzzVz #LG YMC zqMFq LC M z’LVzqFRCDP!
qhis is such a simple business that you can get started right away without any formal training.
Be sure to do a few “practice” safety checks for friends and family to get familiar with the forms.
Mlthough formal training is not necessary, you do need common sense and patience in dealing with
seniors. Mnyone who is a people person should do well in this business.
14. y computer skills are not great. Is that important?
Mlthough someday it may be possible to walk through a senior's home using nothing but an iOad,
the most complicated item you will use is a ballpoint pen and a clipboard. qhis makes sharing your
survey results with a client easy after completing the summary. zome safety advisors like to use their
smartphone or tablet to “take notes” as they go, so they can do a “show and tell” with the client.
15. What are the most common safety haards found in a seniorMs home?
M safety survey focuses mainly on identifying and correcting fall ha4ards, as those pose the highest
medical risk. qhe most common fall ha4ards are area rugs with no non-slip pads underneath,
inade1uate lighting, unsafe stairways, and slippery surfaces in bathrooms. Vlectrical ha4ards, such
as missing or non-functioning smoke detectors or overloaded eAtension cords, are also 1uite
common and usually simple to correct.
zenior home safety surveys are the perfect business for anyone, man or woman, young or old,
who wants to help others, be in control of their own life, and make a substantial, dependable
income, regardless of what the economy is doing. #ou can make a few thousand dollars a year
part-time or over 2I00,000 a year full-time. Rt's all up to you.
$
Chapter Five
Senior Service Business #5 - Senior
Transportation Business
This fast-growing senior service business is needed every day in every town
and pays up to $80 an hour.
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Easy To Start
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How much can I make with a senior transportation business?
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What Is an N.E.M.T. Vehicle?
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mo .rooiukeT
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z
Top 12 FAQs About Starting a Senior Transport Business
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1. What does a senior transport business do?
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2. What hours do you have to work?
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3. How much do I get paid for driving seniors to and from their medical
appointments?
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4. Do I need special insurance?
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5. What are the most popular senior transportation services to o6er?
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x. Is a senior transportation business e7pensive to start?
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’. What if IPve never done this before?
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8. How do I 9nd new customers without spending a lot of money?
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z. Does starting a senior transportation business re,uire specialiCed
training?
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11. Is there really a lot of work for a local senior transportation service?
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12. an I get a free new car for my medical transportation business?
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Chapter Six
Conclusion
Thanks for reading! We encourage you to share this E-book with a friend who is interested in
starting a home-based business.
Starting a senior service business is a smart lnanciaB decision and a meaningfuB way to contribute
to society. py qroviding ,uaBity care and assistance to seniorsY you are heBqing them to stay
indeqendentY heaBthyY and haqqy. Iou are aBso creating qositive reBationshiqs and connections that
enrich both your Bife and theirs.
Thank you for reading this book and for choosing to start your own senior service business. R
hoqe you have found it heBqfuB. R wish you aBB the best and success in your endeavors. 'ememberY
you have the qower to make a qositive imqact in the worBdY one senior at a time.
Rf youjve enAoyed this guide to starting your own qroltabBe home-based senior service businessY
you can Bearn more at www.seniorservicebusiness.com or qurchase any of the lve books mentioned
in this guide at zmaJon.com. ’ust enter the book titBe in their search barY and youBB lnd it in both
ebook and qrinted format.
