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D. Unless the ACO participated in the Model during the Implementation Period, the
ACO shall not conduct, and shall prohibit its Participant Providers, Preferred
Providers, and other individuals or entities performing functions or services
related to ACO Activities or Marketing Activities, from conducting Marketing
Activities before the Start Date, or such other date specified by CMS.
E. If the ACO wishes to make any material changes to the ACO’s Marketing Plan,
the ACO shall submit to CMS, in a form and manner specified by CMS, an
amendment to the Marketing Plan describing the material changes the ACO
proposes to make to the ACO’s Marketing Plan. An amendment to the ACO’s
Marketing Plan shall be deemed approved 10 business days after submission,
unless rejected in writing by CMS.
F. In conducting Marketing Activities, the ACO shall not, and shall require its
Participant Providers, Preferred Providers, and other individuals or entities
performing functions or services related to ACO Activities or Marketing
Activities, not to, discriminate or selectively target Beneficiaries based on race,
ethnicity, national origin, religion, gender, sex, age, mental or physical disability,
health status, receipt of health care, claims experience, medical history, genetic
information, evidence of insurability, geographic location, or income. In
conducting Marketing Activities, the ACO shall not, and shall require its
Participant Providers, Preferred Providers, and other individuals or entities
performing functions or services related to ACO Activities or Marketing
Activities, not to, conduct communication or Marketing Activities targeted to
Beneficiaries enrolled in Medicare Advantage or any other Medicare managed
care plan. Additionally, beginning in Performance Year 2023, in conducting
Marketing Activities, the ACO shall not, and shall require its Participant
Providers, Preferred Providers, and other individuals or entities performing
functions or services related to ACO Activities or Marketing Activities, not to,
conduct communication or activities related to Medicare Advantage or any other
Medicare managed care plan targeted to REACH Beneficiaries.
G. The ACO shall not and shall require Participant Providers, Preferred Providers,
and other individuals or entities performing functions or services related to ACO
Activities or Marketing Activities, not to, conduct Marketing Activities outside
the ACO Service Area, as defined in Section 5.04.H.
H. ACO Service Area
1. Except as described in Section 5.04.H.4, the ACO Service Area consists of
the Core Service Area described in Section 5.04.H.2 and the Extended
Service Area described in Section 5.04.H.3.
2. The Core Service Area includes the counties in which the ACO’s
Participant Providers have physical office locations. In advance of each
Performance Year, by a time and in a form and manner specified by CMS,
the ACO shall submit to CMS a list of the counties in which the ACO’s
Participant Providers have physical office locations. CMS will use this
information for purposes of defining the ACO’s Core Service Area for the
Performance Year.