BOOK OF MODULES M1 BUSINESS MANAGEMENT 2023 - 2024 PDF Free Download

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BOOK OF MODULES M1 BUSINESS MANAGEMENT 2023 - 2024 PDF Free Download

BOOK OF MODULES M1 BUSINESS MANAGEMENT 2023 - 2024 PDF free Download. Think more deeply and widely.

BOOK OF MODULES
M1 BUSINESS MANAGEMENT
2023 - 2024
2
CONTENTS
SEMESTER 1
24_M1_LI_BM_S0_REM_4559: REMEDIAL GERMAN ....................................................................................................... 4
24_M1_LI_BM_S1_CCO_MGT_641: BUSINESS GAME REVAS ........................................................................................... 5
24_M1_LI_BM_S1_CCO_FIN_644: CORPORATE FINANCE ............................................................................................... 6
24_M1_LI_BM_S1_CCO_IT_6505: EXCEL .......................................................................................................................... 8
24_M1_LI_BM_S1_CCO_ACC_6515: FINANCIAL STATEMENT ANALYSIS .......................................................................... 9
24_M1_LI_BM_S1_CCO_HR_4898: MANAGING HUMAN CAPITAL ................................................................................. 11
24_M1_LI_BM_S1_CCO_MKG_649: MARKETING MANAGEMENT ................................................................................. 13
24_M1_LI_BM_S1_CCO_STRAT_643: STRATEGIC MANAGEMENT: PRINCIPLES AND PRACTICE .................................... 15
24_M1_LI_BM_S1_LV2_GER_600: GERMAN .................................................................................................................. 17
24_M1_LI_BM_S1_LV2_ITA_604: ITALIAN ...................................................................................................................... 18
24_M1_LI_BM_S1_LV2_SPA_603: SPANISH BEGINNERS ................................................................................................ 19
24_M1_LI_BM_S1_LV2_SPA_7140: SPANISH ELEMENTARY ........................................................................................... 20
24_M1_LI_BM_S1_LV2_SPA_7141: SPANISH ................................................................................................................. 21
24_M1_LI_BM_S1_LV2_FLE_1337: MIM FLE BEGINNERS .............................................................................................. 22
24_M1_LI_BM_S1_LV2_FLE_7146: MIM FLE ELEMENTARY ........................................................................................... 23
24_M1_LI_BM_S1_LV2_FLE_7147: MIM FLE INTERMEDIATE......................................................................................... 24
24_M1_LI_BM_S1_LV2_FLE_7148: MIM FLE ADVANCED ............................................................................................... 25
24_M1_LI_BM_S1_LV2_FLE_7149: MIM FLE HISTOIRE DE LA CONSOMMATION FRANCAISE ........................................ 26
24_P0_LI_INC_S1_CCO_HUM_4499: SOCIO-CULTURAL FRANCE ................................................................................... 27
24_P0_LI_INC_S1_PDC_FLE_7174: FRENCH LANGUAGE COURSE BEGINNERS ............................................................... 29
24_P0_LI_INC_S1_PDC_FLE_7150: FRENCH LANGUAGE COURSE ELEMENTARY ............................................................ 30
24_P0_LI_INC_S1_PDC_FLE_7151: FRENCH LANGUAGE COURSE INTERMEDIATE ......................................................... 31
24_P0_LI_INC_S1_PDC_FLE_7152: FRENCH LANGUAGE COURSE ADVANCED ............................................................... 32
SEMESTER 2
24_M1_LI_BM_S2_CCO_STRAT_639: BUSINESS DEVELOPMENT AND INNOVATION .................................................... 33
24_M1_LI_BM_S2_CCO_ETH_642: CORPORATE SOCIAL RESPONSIBILITY ...................................................................... 35
24_M1_LI_BM_S2_CCO_ACC_4841: COST ACCOUNTING & MANAGEMENT CONTROL ................................................. 37
24_M1_LI_BM_S2_CCO_LEAD_6506: EMOTIONAL INTELLIGENCE ................................................................................ 39
24_M1_LI_BM_S2_CCO_LAW_647: LEGAL ENVIRONMENT & BUSINESS DECISION MAKING ........................................ 40
24_M1_LI_BM_S2_CCO_IS_651: MANAGEMENT OF INFORMATION SYSTEMS ............................................................. 41
24_M1_LI_BM_S2_CCO_OP_652: OPERATIONS & PROJECT MANAGEMENT ................................................................ 42
24_M1_LI_BM_S2_LV2_GER_600: GERMAN .................................................................................................................. 44
24_M1_LI_BM_S2_LV2_ITA_604: ITALIAN ...................................................................................................................... 45
24_M1_LI_BM_S2_LV2_SPA_603: SPANISH BEGINNERS ................................................................................................ 46
3
24_M1_LI_BM_S2_LV2_SPA_7140: SPANISH ELEMENTARY ........................................................................................... 47
24_M1_LI_BM_S2_LV2_SPA_7141: SPANISH ................................................................................................................. 48
24_M1_LI_BM_S2_LV2_FLE_1337: MIM FLE BEGINNERS .............................................................................................. 49
24_M1_LI_BM_S2_LV2_FLE_7146: MIM FLE ELEMENTARY ........................................................................................... 50
24_M1_LI_BM_S2_LV2_FLE_7147: MIM FLE INTERMEDIATE......................................................................................... 51
24_M1_LI_BM_S2_LV2_FLE_7148: MIM FLE ADVANCED ............................................................................................... 52
24_M1_LI_BM_S2_LV2_FLE_7149: MIM FLE HISTOIRE DE LA CONSOMMATION FRANCAISE ........................................ 53
24_P0_LI_INC_S2_CCO_MGT_1333: FAMILY BUSINESS ................................................................................................. 54
24_P0_LI_INC_S2_PDC_FLE_7174: FRENCH LANGUAGE COURSE BEGINNERS ............................................................... 56
24_P0_LI_INC_S2_PDC_FLE_7150: FRENCH LANGUAGE COURSE ELEMENTARY ............................................................ 57
24_P0_LI_INC_S2_PDC_FLE_7151: FRENCH LANGUAGE COURSE INTERMEDIATE ......................................................... 58
24_P0_LI_INC_S2_PDC_FLE_7152: FRENCH LANGUAGE COURSE ADVANCED ............................................................... 59
4
24_M1_LI_BM_S0_REM_4559: REMEDIAL GERMAN
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Full year
STUDY LEVEL
MASTER 1
STUDENT HOURS
45
TRACK
Business Management
ECTS
0
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Monika GEBHART
COURSE OBJECTIVES
The aim of the course is to review the basics of German grammar in order to (re)give confidence to learners who have often not practised the language for a
while.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: To understand the most frequently required grammatical rules.
LO2: To apply the most frequently required grammatical rules.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To be able to express themselves correctly verbally.
LO4: To be able to express themselves correctly in writing.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
A2 Level.
COURSE CONTENT
Interrogative pronouns
Personal pronouns
Relative pronouns
Declination of adjectives
Prepositions
Comparative/superlative
Words of subordination
Review of the different tenses
Sentence construction
Business vocabulary
MAIN TEACHING & LEARNING METHODS
Lectures Class discussion Consulting Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
www.mein-deutschbuch.de
5
24_M1_LI_BM_S1_CCO_MGT_641: BUSINESS GAME REVAS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Mohamed BENMERIKHI
COURSE OBJECTIVES
To contextualize the students’ experience in a challenging realistic business environment, supporting situated learning. This business game supports students in
exercising freedom that complements formal learning by encouraging them to explore various situations with limited constraints of space and time. The game
considers experience as a sink of the learning process. Thus, REVAS is a business simulation mirroring a real-world business case aimed at the following
objectives:
O1 : To incorporate the challenges of business development into cross-functional decisions
O2 : To assess the relative importance of finance, marketing, and management capabilities in fostering change
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: The rationale behind global business performance
LO2: The linkages between various business functions, and the relevance of business configuration
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Devise a set of decisions and actions
LO4: Optimize financial, marketing, and HR management tools while monitoring strategic capabilities
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: N/A
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
An understanding of the key aspects of running a business and how they interact to help making business decisions. These include : Management, Strategic
management, Marketing, HR management, Financial Statement Analysis and Corporate Finance courses, or equivalent
COURSE CONTENT
This course cross-fertilizes knowledge acquired from different business topics, while it also combines a range of cross-functional business skills.
MAIN TEACHING & LEARNING METHODS
Collaborative learning Group work Coaching Report
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Group continuous
assessment 50%
Online & distance learning
quiz/MCQ outside class
(Professor)
Several days ALL LO
LO1 LO2 LO3
LO4
LO5
LO6
2 Group continuous
assessment 50% Assignment (Professor) Several days ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Compulsory: Travel agency simulation guide
6
24_M1_LI_BM_S1_CCO_FIN_644: CORPORATE FINANCE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Milos VULANOVIC
COURSE OBJECTIVES
The course is an introduction to the management of financial assets from the point of the view of corporate manager or CEO. The major
emphasis is on various contemporary empirical and theoretical approaches that modern managers use to optimize financial, investment and
operating performances of corporation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: To compute the cash flows and return of a project;
LO2: To understand the relation between risk and return of financial assets
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To estimate the cost of equity and the weighted average cost of capital of a firm;
LO4: To understand the cost and benefits of debt financing relative to equity financing;
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Introduction to Finance
COURSE CONTENT
1 Introduction to the course and online content
2 Harvard Publishing - Online Content
3 Financial Markets and Management
4 Time Value of money applications in corporate finance
5 Project Appraisal and Capital Budgeting
6 Risk and Return
7 Capital Pricing Model
8 Introduction to Financing and Capital Structure
MAIN TEACHING & LEARNING METHODS
Lectures Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Midterm exam 20% Exam outside class (Hub) 90 minutes
ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Individual continuous
assessment 25% Written evaluation in class
(Professor) ALL LO
LO1 LO2
LO3
LO4
LO5 LO6
3 Final exam 55% Exam outside class (Hub) 120 minutes
ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
7
REQUIRED READING
Recommended
Brealy, Myers and Allen, Principles of Corporate Finance, 10th edition
The textbook is available on many online places for few Euros, is available in the EDHEC library and should serve as reinforcement to the material covered in
classes
8
24_M1_LI_BM_S1_CCO_IT_6505: EXCEL
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Jeremie LANIEZ
COURSE OBJECTIVES
Once the basics of Excel are obtained, this course will offer students a whole new range of tools to enhance their performance on Excel, allowing them to create
dynamic user-oriented interfaces.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Excel UI, advanced design features for the modelling of dynamic spreadsheets.
LO2: Full understanding of the formulas and the functions in Excel.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Read, write and debug the code of a VBA Macro procedure.
LO4: Use of the advanced features like names, dynamic pictures, objects and macros to solve business problems.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Excel for Business course in PM, or previous experience with Excel: general UI, formulas, basic functions, and the address system (absolute & relative).
COURSE CONTENT
Online videos and tutorials, course support on PDF documents.
MAIN TEACHING & LEARNING METHODS
Distance learning Choose a method Choose a method Choose a method
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Midterm exam 30 %
Online & distance learning
quiz/MCQ outside class
(Professor)
30 minutes ALL LO LO1
LO2
LO3
LO4
LO5
LO6
2 Final exam 70 % Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None.
9
24_M1_LI_BM_S1_CCO_ACC_6515: FINANCIAL STATEMENT ANALYSIS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
6
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Claire GREVET
COURSE OBJECTIVES
Financial Statement Analysis is about extracting information from financial statements to understand wealth creation, risks and future performance. It is designed
to equip students with a conceptual framework that helps them understand how businesses generate value and how this value is captured in financial statements.
FSA and Equity valuation form Financial Analysis. The course does not discuss Equity valuation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Building blocks in Financial accounting: How financial statements reflect the firm’s activities and are linked to each other
LO2: Capital structure, working capital and working capital need. Liquidity position.
LO3: Profitability and efficiency indicators
LO4: Uses and sources of cash through a Cash flow statement analysis
LO5: The challenges of sustainability reporting from a corporate perspective
More specifically, participants should be able to (skill- and competency-based outcomes):
LO6: Analyze a balance sheet and an income statement, their evolution over time and how they reflect the company’s strategy
LO7: Interpret the drivers of a firm’s Return on Equity
LO8: Conduct a comprehensive analysis of a firm's financials and conclude to whether its growth strategy is sustainable.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: two hours
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Foundations in Financial accounting: all students must take an on-line course in Financial accounting freely provided by Edhec before the first class of FSA.
COURSE CONTENT
Kick off Why does Financial Statement Analysis matter? Why does extra-financial analysis matter?
Part 1 Building blocks in financial accounting
Part 2 Balance sheet analysis: common size and trend analysis, Special topics
Part 3 Capital structure, working capital and working capital need
Part 4 Income statement analysis: profit margins
Part 5 Liquidity analysis
Part 6 Efficiency analysis
Part 7 Cash flow statement analysis
Part 8 Return on Equity analysis: DuPont and Alternative methods
Part 9 Extra-financial reporting
MAIN TEACHING & LEARNING METHODS
Blended learning Class discussion Group work Report
10
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
10%
Online quiz/MCQ in class
(Professor)
30 minutes
ALL LO LO1
LO2 LO3
LO4 LO5 LO6
2
Individual continuous
assessment 10%
Online quiz/MCQ in class
(Professor) 30 minutes
ALL LO LO1 LO2
LO3
LO4
LO5 LO6
3 Group continuous
assessment 35% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
4 Final exam 45% Exam outside class (Hub) 120 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Indicate here the mandatory readings: author, date, title and publisher
11
24_M1_LI_BM_S1_CCO_HR_4898: MANAGING HUMAN CAPITAL
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Martijn JUNGST
COURSE OBJECTIVES
Companies’ human resources represent the most powerful form of capital for organizational success. Unfortunately, most businesses fail to harness the full
potential of their employees to create value. A Gallup poll among 230,000 full-time employees across 142 countries shows that only 13% of employees are
engaged in their jobs. Another study by Robbins and Judge reports that of 180.000 employees worldwide, only slightly more than half (53%) were satisfied with
their jobs. Both studies suggest poor people management practices are pervasive in the workplace. How then can one implement people management practices
that facilitate individual and organizational effectiveness and thus overcome such problems? This course aims at building both knowledge and skills to address
this important question.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand the principles used in human resource management including job analysis, recruitment, selection, onboarding, feedback, and learning
and development.
LO2: Evaluate the role and importance of human resource management and its contribution to achieving strategic and financial objectives.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Apply knowledge of HRM to critique existing HR practices in a client organization and to develop improved practices and tools to suit the client’s
specific needs.
LO4: Identify emerging issues and trends in the Human Resource landscape.
LO5: Conceive transformation of organisations in line with desirable futures
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3 hours
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Intermediate knowledge in Organizational Behavior.
COURSE CONTENT
Job analysis, recruitment, selection, onboarding, feedback, training and development, and employee retention
MAIN TEACHING & LEARNING METHODS
Blended learning Class discussion Tutorials Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 30%
Online & distance learning
quiz/MCQ outside class
(Professor)
60 minutes ALL LO LO1 LO2 LO3
LO4
LO5
LO6
2
Group continuous
assessment 20% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
3 Final exam 50% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
12
Fernandez-Araoz, et al, (2009) The definitive guide to recruiting, Harvard Business Review, May, hbr.org, pp 74-84
Goler, L., Gale, J. & Grant, A. (2016). Let’s not kill performance evaluations yet. Harvard Business Review, Reprint R1611G, pp. 1-6.
Kerr, W., & Ng, G. (2020). Talent management and the future work. Harvard Business Review, pp. 1-11
(Additional readings will be included).
13
24_M1_LI_BM_S1_CCO_MKG_649: MARKETING MANAGEMENT
DEGREE
Edhec Programme Grande Ecole
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
Master 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Arne DE KEYSER
COURSE OBJECTIVES
The purpose of this course is to provide participants with fundamental knowledge in marketing, and to demonstrate the key role marketing takes within any
organization.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: To comprehend what marketing is and what its role in the firm is
LO2: To understand the process of value creation from the perspective of customers, producers, and society at large
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To develop and design a strategic marketing plan
LO4: To mix various marketing tools and techniques in a coherent manner
LO5: Conceive transformation of organisations in line with desirable futures
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2h
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
None
COURSE CONTENT
Defining Markets
Internal Company Analysis
PESTEL Analysis
Segmentation, Targeting, Positioning
Physical and Digital Product Strategies/Tactics
Physical and Digital Place Strategies/Tactics
Physical and Digital Promotion Strategies/Tactics
Physical and Digital Price Strategies/Tactics
Marketing in a Data-Driven and Connected World
Responsible & Sustainable Marketing
MAIN TEACHING & LEARNING METHODS
Lectures Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final Exam 40% Exam outside class (Hub) 120 minutes ALL LO
LO1 LO2 LO3
LO4
LO5
LO6
2 Midterm Exam 15% Exam outside class (Hub) 45 minutes
ALL LO LO1
LO2
LO3
LO4
LO5
LO6
3 Group continuous
assessment *
10% (this grade
will be weighted
according to peer
evaluation)
Assignment (Prof) - Group
presentations ALL LO LO1 LO2 LO3
LO4 LO5 LO6
4
Group continuous
assessment *
35% (this grade
will be weighted Assignment (Prof) - Group report
ALL LO LO1
LO2
LO3
LO4
LO5
LO6
14
according to peer
evaluation)
*: it is critical that participants keep all exchanges of material, emails, and work for their group report between team members until the end of the academic year
2021-2022. An absence of participation to peer evaluation will be sanctioned with a grade penalty. Rules of sanction will be formally presented in class. All
participants are thus required to fill out the peer evaluation form/survey, which will be sent by email by the EDHEC Pedagogical Innovation Lab (PiLab) in the
days following the submission deadline of the group report (around mid-December). You are responsible for checking your EDHEC emails and for making sure
that you have access to your mailbox.
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Compulsorily reading from Harvard Business Publishing (HBP) and other sources (e.g., HBR articles, academic articles, etc.) The list of readings will be
distributed at the beginning of the first session.
It is important to note that all HBP/HBR readings and course material (in-class slides) are subjected to exam questioning.
15
24_M1_LI_BM_S1_CCO_STRAT_643: STRATEGIC MANAGEMENT: PRINCIPLES AND
PRACTICE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maria FIGUEROA ARMIJOS
COURSE OBJECTIVES
This course’s primary objective is to help you answer several important strategic questions for companies such as:
What business shall we be in?
How to compete for resources and create value?
How to organize for and assess performance?
The course emphasizes the complex and multidimensional nature of strategic decision-making
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: undertake a strategic/competitive analysis
LO2: use tools available to evaluate the external environment, internal resources and competences of organizations and apply them to business
situations
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: make strategic choices at corporate and business levels
LO4: assess the feasibility, acceptability and expected performance of strategic choices
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
Good Health and Well-Being (SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Decent Work and Economic Growth (SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Industry, Innovation and Infrastructure (SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Reduced Inequalities (SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Responsible Consumption and Production (SDG 12)
Clean Water and Sanitation (SDG
6)
Partnerships for the Goals (SDG 17)
Climate Action (SDG 13)
Peace, Justice and Strong Institutions (SDG 16)
PREREQUISITES
No pre-requisites
COURSE CONTENT
Introduction to Strategy: purpose and approaches
External analysis: Industry attractiveness and impact on profitability
Internal analysis: Competitive advantage, value chain analysis, sustainability
Business level generic and hybrid strategies
Corporate strategies: Diversification
Corporate strategies: Internationalization
Organic vs External growth
What is my strategy worth? Evaluating strategy
Strategy implementation, Planning and Emergent Strategy
MAIN TEACHING & LEARNING METHODS
Case study Class discussion Group work Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Group continuous
assessment 20%
Oral evaluation in class
(Professor)
ALL LO
LO1 LO2 LO3
LO4
16
2
Group continuous
assessment
30% Assignment (Professor)
ALL LO
LO1 LO2 LO3
LO4
3 Final exam 50% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
All required readings, business cases, and videos per session will be posted on Blackboard. Students are required to complete all readings prior to each session.
17
24_M1_LI_BM_S1_LV2_GER_600: GERMAN
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Monika GEBHART
COURSE OBJECTIVES
• Deepen students’ general and professional language mastery.
• Foster students’ awareness about the language cultural, political, economic and social background.
• Sharpen students’ communicative competence and professional managerial vocabulary knowledge through business-related topics and activities.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: New businesses.
LO2: Business writing and telephoning.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Conduct business negotiations.
LO4: Communicate efficiently and professionally.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B2 Level.
COURSE CONTENT
Current affairs topics (events of national and international importance) - case studies - business writing and telephoning.
MAIN TEACHING & LEARNING METHODS
Blended learning Collaborative learning Case study Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
60%
Written and Oral evaluation in
class + elearning (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Digitalized blended learning course package.
18
24_M1_LI_BM_S1_LV2_ITA_604: ITALIAN
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Luisiana NASO
COURSE OBJECTIVES
To deepen the mastery of the general and professional Italian language.
To raise students’ awareness about the cultural, political, economic and social context associated with the language.
To sharpen the communicative competence and knowledge of the professional managerial vocabulary of the students through topics and activities
related to the Italian business world.
Acquire in-depth knowledge about Italy and the salient aspects of its history, culture and economy through cinema.
To be able to understand and manage complex and delicate situations in Italian with fluidity and spontaneity.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: The Italian history, economy and cinema.
LO2: Social, economic and political main Italian issues.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Make a presentation on a complex subject and reach an appropriate conclusion, express one's opinion, justify it, convince.
LO4: Understand and respond to complex and delicate situations with fluidity and spontaneity in Italian.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
B2 Level.
COURSE CONTENT
•Il Risorgimento and the Italian unity
•The Italian cinema during fascism: Visual arts at the service of propaganda
•Neorealism
•Anni di piombo
•The current government
MAIN TEACHING & LEARNING METHODS
Oral presentations Group work Class discussion Blended learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 60%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Movie to watch : Il Gattopardo de Visconti; Rome open city of Rossellini; La dolce vita de Fellini; Good morning, night of Marco Bellocchio; The monsters of Dino
Risi; The Caimano de Nanni Moretti; Gomorrah of Matteo Garrone; The divo and The great beauty of Paolo Sorrentino ... Livres : Giovanni Sabatucci and Vittorio
Vidotto, 1999, «L'Italia contemporanea»Ed. Laterza; Giampiero Carocci, "The History of Fascism", Pocket Encyclopedia.
19
24_M1_LI_BM_S1_LV2_SPA_603: SPANISH BEGINNERS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
Acquire basic Spanish language skills: listening, speaking, reading and writing.
Foster students’ awareness about some Spanish and Latinamerican companies.
Develop basic communicative and professional vocabulary.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Can introduce themselves.
LO2: Can answer/ask basic questions about personal details.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Can speak about in a simple way the companies studied in class using business related vocabulary.
LO4: Can interact in role play situations according to the vocabulary learnt in class.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
No prerequisite, beginners' level.
COURSE CONTENT
Introduce myself / Use basic tenses / Locate myself into time and space / Use basic business related vocabulary.
MAIN TEACHING & LEARNING METHODS
Oral presentations Blended learning Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
60%
Written and Oral evaluation in
class + elearning (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Students will be provided with a digitalized course package, all course documents are available on Blackboard®.
20
24_M1_LI_BM_S1_LV2_SPA_7140: SPANISH ELEMENTARY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
Improve grammatical and lexical knowledge in every day’s life and in business environment.
Interact and communicate in Spanish in a simple way.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Can answer/ask basic questions about personal details.
LO2: Can use different verb tenses in present, past and future.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Can speak about in a simple way about professions/jobs studied in class using business vocabulary and explain their responsibilities.
LO4: Explain in a simple way every day’s life situation.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
A1 Level.
COURSE CONTENT
Use different verb tenses / Locate myself into time and space / Use basic business related vocabulary
MAIN TEACHING & LEARNING METHODS
Oral presentations Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 60%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Students will be provided with a digitalized course package, all course documents are available on Blackboard®.
21
24_M1_LI_BM_S1_LV2_SPA_7141: SPANISH
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
• Deepen students’ general and professional language mastery.
• Foster students’ awareness about the language cultural, political, economic and social background.
• Sharpen students’ communicative competence and professional managerial vocabulary knowledge through business-related topics and activities.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Business in Latin America.
LO2: Current political, cultural or economic context in Latin America.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Giving a clear and well-structured presentation in Spanish.
LO4: Pitch a project (a product, a service, a company… ).
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 4
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
B2 level.
COURSE CONTENT
Presentation and successes of major companies and start-ups in Latin America.
Economic results Latin America.
Discuss nowadays major political, cultural or economic events Latin America.
MAIN TEACHING & LEARNING METHODS
Case study Oral presentations Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 60%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Students will be provided with a digitalized course package, all course documents are available on Blackboard®.
22
24_M1_LI_BM_S1_LV2_FLE_1337: MIM FLE BEGINNERS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from total beginner (A0) to beginner first step (A1) according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Basic information (in writing or orally) concerning the close environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Introduce themselves, and their family, talk about their physical state, introduce their country.
LO4: Interact in basic everyday life situations (order in a restaurant, make an appointment, ask or give directions, …).
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Total beginner in French (A0) Each level will fit students’ starting point levels within the group according to their needs and expectations. Students are
positioned in the different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Introducing myself/Everyday life situations: asking and answering basic questions
Buying: Food, clothes, bank, …
Housing: describe my living space
Using basic tenses: Present, close Future
Locating myself in time and space / Describing a place
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written and Oral evaluation in
class (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
23
24_M1_LI_BM_S1_LV2_FLE_7146: MIM FLE ELEMENTARY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary A1 to elementary first step (A2 ) according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Short written or oral messages concerning the academic, social and professional environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, talk about their academic experience, introduce a cultural element, talk about their habits and tastes
LO4: Talk about their projects, write notes and simple short messages.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
A1 or A1-. Each level will fit students’ starting point levels within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Understanding and interacting in the workplace: vocabulary and syntax.
Improving my oral and written Communication
Discovering France
Present tense complex forms, past and future tenses, personal and relative pronoun, complex basic sentences, …
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
24
24_M1_LI_BM_S1_LV2_FLE_7147: MIM FLE INTERMEDIATE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary (A2/ A2-) to intermediate first step according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in all every day life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements, basic French recruitment process.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a company, its products and business model, an event, analyze it and give their opinion.
LO4: Interact in the professional, academic, and social world by speaking or writing.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 8
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A2 or A2- . Each level will fit students’ starting point levels within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Advertisement and business strategy
Urban development issues
Understand and interact in the working world
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
25
24_M1_LI_BM_S1_LV2_FLE_7148: MIM FLE ADVANCED
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from intermediate (B1/B1+) to first step advanced (B2/C1) according to the ECFRL.
Improve grammatical and lexical knowledge in order to practice French in any everyday life, academic, social and business situation.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To attend a job interview in French, describe an event, a social phenomenon, analyze it and give their opinion.
LO4: Describe an experience and projects by writing or speaking, use several rhetorical tones to convince.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B1 or B1+ level. Each level will fit students’ starting point levels within the group according to their needs and expectations. Students are positioned in the
different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Brands and marketing
Understand and interact in the working world
Build my internship research project
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
26
24_M1_LI_BM_S1_LV2_FLE_7149: MIM FLE HISTOIRE DE LA CONSOMMATION FRANCAISE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from advanced (B2+/ C1) or bilingual speaker to a first step full specialized ability
Improve grammatical and lexical knowledge in order to practice French in any academic, social and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements, idioms, cultural and communication implicit elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, a phenomenon analyze it and give their opinion. Use subtle rhetorical elements to convince.
LO4: Describe their experiences and projects by writing or speaking.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B2+/C1 level or Bilingual in French. Each level will fit students’ starting point levels within the group according to their needs and expectations. Students are
positioned in the different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Applying tools (job interview, cv, …)
Negotiation tools
Business Indicators
Industrial strengths and weaknesses
Global working market, the intercultural point of view
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
27
24_P0_LI_INC_S1_CCO_HUM_4499: SOCIO-CULTURAL FRANCE
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
All levels
STUDENT HOURS
36
TRACK
All
ECTS
6
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Martijn JUNGST
COURSE OBJECTIVES
In alignment with the shift from the former socialist president Francois Hollande to left-leaning fiscal conservative president Emmanuel Macron, France is ready
for a change. We ‘need a strong France with a sense of its own destiny’ (Macron, 2017). To succeed in the French dynamic knowledge-based business
environment, individuals need to understand the unique French socio-cultural environment. As a potential future French manager, you will need to understand
the French workers’ rights and draw the links between business and political ideals. Hence, the primary objective of the course socio-cultural France is to
develop the necessary skills to understand the complexity of French business.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Develop a managerial perspective on the importance of culture within different areas of French management.
LO2: Understand the main conceptual frameworks within intercultural management, such as Hofstede and Globe Study.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Develop the cross-cultural intelligence and sensitivity needed to interact with people from France.
LO4: Acquire the skills to work effectively within a French context.
LO5: Design strategy under uncertainty
LO6: Conceive transformation of organisations in line with desirable futures
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6 hours
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Bachelor level Organizational Behavior, Management, or equivalent.
COURSE CONTENT
Building social capital in France, Innovation in France, Life in contemporary France, Leading in France, Politics in France, France and the European Union, and the
French Business Environment.
MAIN TEACHING & LEARNING METHODS
Class discussion Group work Case study Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 50% Exam outside class (Hub) 120 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Group continuous
assessment 35% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
3
Group continuous
assessment 15% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Moran, M. (2011) Opposing Exclusion: The political significance of the Riots in French Suburbs (2005-2007). Modern and Contemporary France. 19:3, 297-312.
Moran, M. (2017). Terrorism and the banlieues: the Charlie Hebdo attacks in context. Modern and Contemporary France, 25:3, 315-332.
Porter. M. (1990). The competitive advantage of Nations. Harvard Business Review.
28
Siaroff. A. (1999). Corporatism in 24 industrial democracies: Meaning and measurement. European Journal of Political Research, 36; 172-205.
Schmidt. V. (2003). French capitalism-transformed, yet still a third variety of capitalism. Economy and Society 32:4, 526-554.
Schmidt. V (2006). Procedural democracy in the EU: the Europeanization of national and sectoral policy-making processes. Journal of European Public Policy,
13:5, 670-691.
Pieterse, A., Van Knippenberg, D., Schippers, M. (2010). Transformational and transactional leadership and innovative behavior: the moderating role of
psychological empowerment. Journal of Organizational Behavior, 31:4, 609-623.
Editorial (2015). Managing by design. Academy of Management, 58:1, 1-7.
Burt, R. Hogarth, R., Michaud, C. (2000). The social capital of French and American Managers. Organization Science, 11:2, 123-147.
29
24_P0_LI_INC_S1_PDC_FLE_7174: FRENCH LANGUAGE COURSE BEGINNERS
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from total beginner (A0) to beginner (A1) according to CEFRL.
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Basic information (in writing or orally) concerning the close environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Introduce themselves, and their family, talk about their physical state, introduce their country.
LO4: Interact in basic everyday life situations (order in a restaurant, make an appointment, ask or give directions, …).
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Total beginner in French (A0). Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned
in the different groups after a placement process at the beginning of each semester.
COURSE CONTENT
Introducing myself/Everyday life situations: asking and answering basic questions
Buying: Food, clothes, bank, …
Housing: describe my living space
Using basic tenses: Present, close Future
Locating myself in time and space / Describing a place
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written and Oral evaluation in
class (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
30
24_P0_LI_INC_S1_PDC_FLE_7150: FRENCH LANGUAGE COURSE ELEMENTARY
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary A1 to elementary first step (A2 ) according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in all day life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Short information written or oral messages concerning the academic, social and professional environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, analyze it and give their opinion.
LO4: To relate their experiences and projects by writing or speaking.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
A1 or A1-. Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of each semester.
COURSE CONTENT
Understand and interact in the working world: vocabulary and syntax.
Improve my Oral and written Communication.
Discovering France.
Present tense complex forms, past and future tenses, personal and relative pronoun, complex basic sentences, …
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
31
24_P0_LI_INC_S1_PDC_FLE_7151: FRENCH LANGUAGE COURSE INTERMEDIATE
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary (A2/ A2-) to intermediate first step according to CEFRL.
Improve grammatical and lexical knowledge to practice French in everyday life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, analyze it and give their opinion, relate their experiences and projects.
LO4: Interact in the professional, academic, and social world in speaking or in writing.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 8
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A2 or A2- . Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of each semester.
COURSE CONTENT
Advertisement and business strategy
National and local News
Urban development issues
Culture and Arts
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
100%
Written and Oral evaluation in
class (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
32
24_P0_LI_INC_S1_PDC_FLE_7152: FRENCH LANGUAGE COURSE ADVANCED
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from intermediate (B1/B1+) to first step advanced (B2/C1) according to the ECFRL.
Improve grammatical and lexical knowledge to practice French in everyday life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To attend a job interview in French, describe an event, a social phenomenon, analyze it and give their opinion.
LO4: Describe an experience and projects by writing or speaking, use several rhetorical tones to convince.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B1 or B1+ level. Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the
different groups after a placement process at the beginning of each semester.
COURSE CONTENT
Brands and marketing
Understand and interact in the working world
Cultural implicit
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
33
24_M1_LI_BM_S2_CCO_STRAT_639: BUSINESS DEVELOPMENT AND INNOVATION
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Pierre-Jean BARLATIER
COURSE OBJECTIVES
Globalization and Digitalization are drastically transforming the way companies innovate. To be competitive in such context, firms need to be able to innovate
better and faster, relying on recent open innovation approaches based on collaboration; customer centricity and agility. In this course, you will address real
business situations from various industries to develop your innovative skills and competencies. In particular, you will participate in the EDHEC Open Innovation
challenge (Season 13) during which you will work in team to solve real business cases provided by managers from 20 companies like Ubisoft, L’Oreal, PWC...
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand key contemporary innovation approaches and tools such as Design Thinking, Lean Startup, Value proposition Design, Open innovation.
LO2: Understand the value of experiments and rapid prototyping
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Achieve an innovation challenge through the 3 steps of Inspiration, Ideation and Validation
LO4: Formulate and present recommendations in a convincing way (using adequate frameworks, presentation and pitch techniques)
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: random
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
None
COURSE CONTENT
SESSION TOPICS
#1 Innovation Principles Introduction to the course. Innovation purpose and difficulties (lecture)
#2 Experimentation Design Challenge (workshop)
#3 Design Thinking Overview of the Design thinking approach, frameworks and tools (e-learning)
#4 Inspiration phase Inspiration phase approach and toolkit (incl. customer interviews) (Workshop)
#5 Ideation phase Synthesis & Ideation phase approach and toolkit (incl.brainstorming) (Workshop)
#6 Lean startup Overview of the Lean start up approach, frameworks and tools (e-learning)
#7 Validation phase Validation phase approach and toolkit (incl. BMC, MVP &Solution interviews) (Workshop)
#8 Pitch Pitch objectives, tips and tools (e-learning)
#9 Open Innovation challenge Recommendations finalization + Pitch competition (challenge day with managers)
MAIN TEACHING & LEARNING METHODS
Lectures Coaching Group work Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 25%
Online & distance learning
quiz/MCQ outside class
(Professor)
Less than 30
minutes
ALL LO LO1 LO2 LO3
LO4
LO5
LO6
2 Individual continuous
assessment 25%
Online & distance learning
quiz/MCQ outside class
(Professor)
Less than 30
minutes
ALL LO
LO1 LO2 LO3
LO4
LO5
LO6
3
Group continuous
assessment 20%
Oral evaluation in class
(Professor)
Less than 30
minutes
ALL LO LO1 LO2 LO3
LO4
LO5 LO6
4 Group continuous
assessment 30% Assignment (Professor) Several days ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
34
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
No compulsory reading, recommendations will be made during the course.
35
24_M1_LI_BM_S2_CCO_ETH_642: CORPORATE SOCIAL RESPONSIBILITY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Bastiaan VAN DER LINDEN
COURSE OBJECTIVES
Businesses engage with many different kinds of value: they pay dividends, provide work and income, make products and services, consider the environment,
avoid child labor, and so on. Although some of these values have started to receive our attention only relatively recently, companies have always engaged with
different values and they have always leveraged opportunities in doing so. Nowadays, “multiple value creation” has (re)gained the explicit attention of
practitioners and scholars under the label of corporate social responsibility (CSR). In this course we discuss some of the strategic challenges this poses to
managers, and the opportunities it promises for developing new business models.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Contemporary approaches to CSR, business and human rights
LO2: Business models, what are the important dimensions of business models for sustainability, and what are the societal drivers of these new business
models
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Articulate their informed view on what CSR is, identify human rights risks and impacts in a concrete case and propose an appropriate business
response
LO4: Develop their own sustainable business model.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is entirely dedicated to sustainability issue(s)
Number of dedicated hours: 12
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
None
COURSE CONTENT
SESSION TOPIC
1. Workgroup Introduction, find your own examples of CSR
2. Lecture Taking away some misunderstandings about CSR, and three contemporary approaches
3. Workgroup Present your examples from workgroup 1 and explain what to do using the three approaches
4. Lecture Business and human rights risks; the UN Guiding Principles for Business and Human Rights
5. Workgroup Analyze cases using the UN Guiding Principles for Business and Human Rights
6. Lecture What are business models, and how can we make them sustainable
7. Workgroup Analyze examples of sustainable business models and make your own sustainable business model
8. Video Lecture Societal and economic developments that drive new sustainable business models
MAIN TEACHING & LEARNING METHODS
Class discussion Case study Group work Lectures
36
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Group continuous
assessment 25% Assignment (Professor) Several days
ALL LO LO1
LO2 LO3
LO4 LO5 LO6
2
Group continuous
assessment 25% Assignment (Professor) Several days
ALL LO LO1
LO2 LO3
LO4 LO5 LO6
3 Individual continuous
assessment 50% Assignment (Professor) Several days ALL LO
LO1
LO2 LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Freeman, R.E., Harrison, J.S., Wicks, A.C., Parmar, B.L., & De Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of management review, 26(1), 117-127.
Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the
firm, governance, and democracy. Journal of management studies, 48(4), 899-931.
United Nations Guiding Principles for Business and Human Rights
United Nations Guiding Principles for Business and Human Rights - An Interpretive Guide
37
24_M1_LI_BM_S2_CCO_ACC_4841: COST ACCOUNTING & MANAGEMENT CONTROL
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Claire GREVET
COURSE OBJECTIVES
The course examines how cost accounting and management control can help managers to monitor an efficient running of a business strategy. It discusses how
to disseminate and interpret management accounting information to make decisions and plans, so as to try to ensure that the plans come to fruition.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Prepare and interpret an action analysis report (full cost) of a cost unit using traditional and activity-based-costing methods
LO2: Build up budgets and Control budgets through the variance analysis technique
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Approach CVP analysis and Relevant costs analysis in decision making as a way of thinking rather than a mechanical set of procedures
LO4: Illustrate strategic management accounting through the elaboration of a dashboard
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Basic knowledge in financial accounting is an imperative prerequisite to this course. If needed, incoming students are invited to take a remedial Financial accounting
on-line course (freely provided by Edhec). Students should also be able to use basics Microsoft Excel including the PivotTable function.
COURSE CONTENT
Session 1 Introduction to management accounting. What is and why management accounting?
Session 2 Decision making in CVP analysis: optimum combination of costs, selling price and sales volume
Session 3 CVP analysis and Relevant information in decision making
Session 4 Strategic management accounting in brief Application to the dashboard
Session 5 Full costing - Traditional approach versus Activity-Based Costing
Session 6 Budgeting: budget-setting process and using budgets in practice
Session 7 Accounting for control: variance analysis process and interpretation
MAIN TEACHING & LEARNING METHODS
Blended learning Class discussion Group work Case study
The course banishes pure lectures and expects students to be individually and collectively engaged in the course, following three steps:
Step 1 – Prepare: self-study through e-learning, slides, quizzes and/or exercises.
Step 2 Clarify and dig deeper: in class discussion with the whole group and with your team mates
Step 3 - Consolidate: after the class, complete the remaining suggested exercises, go over the solutions to problems and ask for assistance if needed.
38
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 10% Online quiz/MCQ in class (Professor) 30 minutes
ALL LO LO1 LO2
LO3
LO4 LO5
LO6
2 Individual continuous
assessment 10% Online quiz/MCQ in class (Professor) 30 minutes ALL LO
LO1 LO2
LO3
LO4 LO5 LO6
3
Group continuous
assessment
30% Written evaluation in class (Professor) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
4 Final exam 50% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
P. Atrill & E. McLaney 8th ed. 2015. Management Accounting for Decision Makers Pearson
39
24_M1_LI_BM_S2_CCO_LEAD_6506: EMOTIONAL INTELLIGENCE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Sylvie DEFFAYET and Louise HENNINOT
COURSE OBJECTIVES
While IQ is the best indicator for educational status, Emotional Intelligence seems to be the best determinant of one’s level of personal
achievement and success in most professions (Goleman 2006). This blended course will provide the opportunity to experience 4 out of 5
Goleman’s competencies that are: Self-awareness, Self-regulation, Empathy and Social skills. The course is also an invitation to a deep
understanding and practice of the Science of Personal Development based on the last findings in Positive Psychology.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: recognize the emotion
LO2: understand the intent of the emotion
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: express emotion: enriching my vocabulary and embodying it
LO4: regulate emotion and use it appropriately in my relationships
LO5: Conceive transformation of organisations in line with desirable futures
LO6: Adopt a systems thinking approach
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 7
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
13 hours online learning (8 hours online classes + 10x30’ sharing in buddy groups) and the use of a Learning Journal before the mandatory one day seminar in
class on campus
COURSE CONTENT
-The Sharp model (developed by Potentialife): Strenghs, Health, Absorption, Relationships, Purpose : level 1
-Emotional Perception, Emotional Control, Emotional Sharing
13 hours online learning (8 hours online classes + 10x30’ sharing in buddy groups) and the use of a Learning Journal before the mandatory one day seminar in
class on campus
MAIN TEACHING & LEARNING METHODS
Collaborative learning Group work Blended learning Lectures
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 30% Participation (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Final exam 70% Written evaluation in class
(Professor) 30 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
40
24_M1_LI_BM_S2_CCO_LAW_647: LEGAL ENVIRONMENT & BUSINESS DECISION MAKING
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Christophe COLLARD
COURSE OBJECTIVES
Through this course, students will learn in what extent (and how) legal environment(s) may impact strategic and operational decision-making. This course is not
only based on a technical approach of legal issues in an international context, it also favours both institutional and organisational visions of how law matters for
business strategy and operations.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: What is the influence of legal environments on various key-issues for companies
LO2: How to use law and the tools it offers to pursue opportunities, create and capture value while managing risks during the different stages of
business development
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Demonstrate agility to integrate legal issues into business and strategic decisions
LO4: Participate in the development and implementation of effective compliance programmes
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Fundamental notions in law
Good understanding of the global economy issues
Basic notions in organisational studies
COURSE CONTENT
Law and Globalization. Regulatory Competition: attractiveness/avoidance of some legal systems. Extraterritorial application of some laws.
Key concepts of liability. Criminal/civil/ corporate/managerial liability. Executive duties and liability for damages of the company.
Value creation through the law. Value destruction caused by the law.
Compliance Management. Reasons for compliance.
International tax optimization. Tax avoidance. Tax ruling.
Synthesis Case study.
MAIN TEACHING & LEARNING METHODS
Case study Class discussion Group work Tutorials
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Group continuous
assessment 40% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Final exam 60% Exam outside class (Hub) 90 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Bagley C., Managers and the Legal Environment: Strategies for Business, 9th edition, Cengage, 2019
41
24_M1_LI_BM_S2_CCO_IS_651: MANAGEMENT OF INFORMATION SYSTEMS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
6
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Mohamed Hédi CHARKI
COURSE OBJECTIVES
Information Systems (IS) are fundamental assets of the success of any business. Every single transaction, task, or process depends on IS. Thus, IS provide significant
business opportunities for organizations but also present substantial challenges. The Management of Information Systems (MIS) course introduces the universe
of IS and aims at endowing the students with capabilities to make sense of and solve MIS challenges that influence crucial business outcomes.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand the foundations of Information Systems
LO2: Understand and use SAP ERP for decision making
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Analyze and reengineer business processes
LO4: Create descriptive and predictive analytics.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3,5
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Knowledge of the key foundations of strategic management
COURSE CONTENT
Information Technology (IT) Infrastructure
IT Project Management
Business Process Mapping & Reengineering
Business Intelligence
Business Analytics
Descriptive & Predictive Analytics
Enterprise Resource Planning Systems SAP ERP
MAIN TEACHING & LEARNING METHODS
Case study Group work Class discussion Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 35% Exam outside class (Hub) 120 minutes ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Individual continuous
assessment 15% Participation (Professor) Several days ALL LO
LO1
LO2
LO3
LO4 LO5 LO6
3
Group continuous
assessment 30%
Oral evaluation in class
(Professor) Several days
ALL LO LO1
LO2 LO3
LO4
LO5 LO6
4
Group continuous
assessment
20%
Written evaluation in class
(Professor)
Less than 30
minutes
ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Joris, Poort (2022): How Cloud-Based Supercomputing Is Changing R&D, Harvard Business Review.
42
24_M1_LI_BM_S2_CCO_OP_652: OPERATIONS & PROJECT MANAGEMENT
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Sachin KAMBLE
COURSE OBJECTIVES
Companies are facing international competition and are required to pursue commercial opportunities rapidly. They must constantly modify and introduce products
and respond to customer demand as quickly as possible. Developing these new products, services, and processes is predominantly carried out in project groups
and, when successfully launched, needs to be produced efficiently, satisfying economic, social, and environmental goals. This course offers insight into the role of
project and operations management in different organizational contexts by focusing on project planning and scheduling. The concepts of capacity, process analysis,
inventory, and supply chain management are introduced in operations management.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Develop a managerial perspective on project and operations management's role and integration into overall business management.
LO2: Understand the linkages between operations management and the other functions to deliver value.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Acquiring competencies in the tools, techniques, methods, and models for managing projects.
LO4: Acquiring practical experience in teamwork when designing processes and applying basic operation management tools
LO5: Conceive transformation of organisations in line with desirable futures
LO6: Adopt a systems thinking approach
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 03
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
NIL
COURSE CONTENT
Project team dynamics
Project scope
Project planning and scheduling
Introduction to operations management
Capacity and process analysis
Inventory management
Supply chain management
MAIN TEACHING & LEARNING METHODS
Collaborative learning Case study Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 35%
Online & distance learning
quiz/MCQ outside class
(Professor)
60 minutes ALL LO LO1
LO2
LO3
LO4
LO5
LO6
2
Individual continuous
assessment 15% Participation (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
3
Group continuous
assessment 50% Assignment (Professor) Several days
ALL LO LO1 LO2 LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organized for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
43
REQUIRED READING
To be provided by the course teacher.
44
24_M1_LI_BM_S2_LV2_GER_600: GERMAN
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Monika GEBHART
COURSE OBJECTIVES
Deepen the student’s general and professional language mastery.
Foster student’s awareness about the language cultural, political, economic and social background.
Develop communicative competence and professional managerial vocabulary knowledge through business-related topics and activities.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: New business trends.
LO2: Event and project management.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Conduct business meetings and negotiations.
LO4: Pitch a project.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B2 Level.
COURSE CONTENT
Current affairs topics (events of national and international importance) - case studies.
New businesses and trade shows.
MAIN TEACHING & LEARNING METHODS
Blended learning Collaborative learning Case study Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 60% Written and Oral evaluation in
class + elearning (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Digitalized blended learning course package.
45
24_M1_LI_BM_S2_LV2_ITA_604: ITALIAN
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Luisiana NASO
COURSE OBJECTIVES
To help students understand Italy’s main business sectors in an international context.
To provide students with the necessary skills for effective professional managerial communication in Italian (management, negotiation…).
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: The different Italian business sectors.
LO2: The Italian art of negotiation.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Lead and actively participate in a meeting.
LO4: Analyse and handle crisis situations.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
B2 level.
COURSE CONTENT
• The made-in-Italy in the world
• The different Italian business sectors
• Counterfeiting
• The Italian management style
• The Italian art of negotiation
• Organizing and leading meetings
• Italian news
MAIN TEACHING & LEARNING METHODS
Case study Group work Class discussion Oral presentations
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 60%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Written press: L’Espansione; L’Espresso; La Repubblica; Il Sole 24 Ore … Books: «L’Italia geoeconomica», Utet Libreria; Florence Vidal, «Le management à
l’italienne» ; Christian Marechal, «Communiquer avec ses partenaires européens», Nathan.
46
24_M1_LI_BM_S2_LV2_SPA_603: SPANISH BEGINNERS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
Acquire basic Spanish language skills: listening, speaking, reading and writing.
Foster students’ awareness about some Spanish and Latin American companies.
Develop basic communicative and professional vocabulary.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Can introduce themselves and can answer/ask very basic questions about personal details.
LO2: Can present the companies studied in class using business related vocabulary.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Can interact in a simple way.
LO4: Can interact in role play situations according to the vocabulary learnt in class.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
No prerequisites beginners’ level.
COURSE CONTENT
Grammar rules / Use basic tenses / Use basic business-related vocabulary in presentations / Role play exercises.
MAIN TEACHING & LEARNING METHODS
Oral presentations Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
60%
Written and Oral evaluation in
class + elearning (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Students will be provided with a digitalized course package, all course documents are available on Blackboard®.
47
24_M1_LI_BM_S2_LV2_SPA_7140: SPANISH ELEMENTARY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
Improve grammatical and lexical knowledge in every day’s life and in business environment.
Interact and communicate in Spanish in a simple way.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Can answer/ask basic questions about health.
LO2: Can answer/ask questions of basic bank transactions/situations.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Can interact in a bank and use the basic transactions vocabulary.
LO4: Explain in a simple way health situation using a role play.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
A1 Level.
COURSE CONTENT
Use different verb tenses / Use basic business related vocabulary / Bank vocabulary / Health vocabulary.
MAIN TEACHING & LEARNING METHODS
Oral presentations Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 60%
Written and Oral evaluation in
class + elearning (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None.
48
24_M1_LI_BM_S2_LV2_SPA_7141: SPANISH
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
18
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Maguiña RAMILO
COURSE OBJECTIVES
To improve the student’s lexical, syntactical and grammatical proficiency in a business context.
To expand intercultural communication and negotiations skills.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Current political, cultural or economic context in Spain and Latin America.
LO2: Basic financial concepts in Spanish.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Negotiate with Spanish or Latin American speakers.
LO4: Participate successfully in meetings in Spain and Latin America.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
B2 Level.
COURSE CONTENT
Intercultural negotiations, best practices
How to invest in a Spanish Start up, major start ups opportunities, finance vocabulary
Economic results of Spain and Latin America
Discuss nowadays major political, cultural or economic events in Spain and Latin America
MAIN TEACHING & LEARNING METHODS
Case study Oral presentations Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 60% Written and Oral evaluation in
class + elearning (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Final exam 40% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Students will be provided with a digitalized course package, all course documents are available on Blackboard®.
49
24_M1_LI_BM_S2_LV2_FLE_1337: MIM FLE BEGINNERS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from total beginner (A0) or false beginner (A1-) to elementary level (A1) according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in all every day and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Basic information (in writing or orally) concerning the close environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Interact in speaking and in writing in everyday life situations.
LO4: Ask specific questions to get to know a professional, describe the actions of the day, make appointments, basic professional communication.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A1- or A1 level (first semester) Each level will fit Students’ starting point levels within the group according to their needs and expectations. Students are
positioned in the different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Explain or understand a lived experience
Ask questions
Compare
Describe a job
Talk about personal plans
Improve my communication
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written and Oral evaluation in
class (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
50
24_M1_LI_BM_S2_LV2_FLE_7146: MIM FLE ELEMENTARY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary first step to intermediate (A2+) according to CEFRL.
Improve grammatical and lexical knowledges in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, talk about their academic experience, introduce a cultural element, talk about their habits and tastes.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
A1+ or A2. Each level will fit Students’ starting point levels within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Health and Environment Issues
Appearance, dress codes and fashion
Keys to understand France and French people
Lexical abilities, syntax complex forms, questions, opinion and emotions
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
51
24_M1_LI_BM_S2_LV2_FLE_7147: MIM FLE INTERMEDIATE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary (A2/A2+) to intermediate (B1) according to the CEFRL
Improve grammatical and lexical knowledges in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, an innovation, predict some evolutions.
LO4: Interact in the professional, academic, and social world in speaking or in writing.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 8
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A2+ level. Each level will fit Students’ starting point levels within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Environment issues
Tech Innovations
Culture and Arts
Complex syntax, past and future tenses, express aim, cause, opinion
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
100%
Written and Oral evaluation in
class (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
52
24_M1_LI_BM_S2_LV2_FLE_7148: MIM FLE ADVANCED
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from intermediate (B1/ B1+) to advanced (B2/C1) according to CEFRL.
Improve grammatical and lexical knowledges in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, comment and analyze it and give their opinion in a structured and organized way.
LO4: Relate their experiences and projects by writing or speaking.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B1 or B1+ level. Each level will fit Students’ starting point levels within the group according to their needs and expectations. Students are positioned in the
different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Social inequalities
International news
Professional communication
French rhetorical tools
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
100%
Written and Oral evaluation in
class (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
53
24_M1_LI_BM_S2_LV2_FLE_7149: MIM FLE HISTOIRE DE LA CONSOMMATION FRANCAISE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
36
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from advanced (B2+/ C1) or bilingual speaker to a full specialized ability
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements, idioms, cultural and communication implicit elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, a phenomenon, analyze it and give their opinion. Use subtle rhetorical elements to convince.
LO4: To talk about their experiences and projects in writing or speaking.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
4 or 5 levels from Beginner to Advanced level (A 0 to C 2) are available; Each level will fit Students’ starting point levels within the group according to their
needs and expectations. Students are positioned in different groups after a placement process at the beginning of Semester 1.
COURSE CONTENT
Administrative Business documentation
Negotiation and conflict solving tools
Internal communication
The French Tech
Family Business
Culture and entertainment policy and Business management
MAIN TEACHING & LEARNING METHODS
Lectures Group work Collaborative learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written and Oral evaluation in
class (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
54
24_P0_LI_INC_S2_CCO_MGT_1333: FAMILY BUSINESS
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
All levels
STUDENT HOURS
36
TRACK
All
ECTS
6
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Fabian BERNHARD & Rania LABAKI
COURSE OBJECTIVES
Family-owned and -run businesses dominate in most economies. According to latest figures, around 83 percent of French businesses are family businesses.
Similarly, worldwide family businesses account for around 70 to 90 percent of all businesses. In the US, family businesses constitute 85 percent of private sector
employment and one-third of the S&P 500. The probability is high that many students will pursue careers in or with family businesses. Jobs in investment
banking, wealth management, consulting and management all relate to some extent to family businesses. However, few understand this special type of business
as family firms (both private and publicly-traded) face unique challenges. These difficulties are primarily related to the interaction of family, management and
ownership - particularly where the family wishes to preserve its influence and control from generation to generation. Goal of the course is therefore to
familiarize students with the notion of a family business and its challenges, as well as to provide more specific exposure to family firms in France and worldwide.
LEARNING OUTCOMES
The learning objective of the course is to:
Learn and raise awareness why a family firm is a distinctive form of organization
Increase students’ understanding of family firms and their role in the economy
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: the major issues and problems of family businesses as well as basic ideas how these challenges can be solved to improve family business
performance
LO2: Improve students’ team building and business case writing skills
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: develop skills related to data gathering on family businesses, as well as critical and analytical thinking
LO4: actively seek and propose for solutions to common family business challenges (competencies related to consulting family businesses), which
enhances students' future entrepreneurial and managerial capabilities in a family business context
INTEGRATION OF SUSTANAIBLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Basic understanding of the fundamental theories in management as taught in the introductory courses in management (e.g. agency theory, resource-based
view, stewardship theory, etc.)
COURSE CONTENT
Definition and Characteristics of a Family Business, Economic Relevance of Family Firms, Overview on Advantages and Disadvantages of Family Businesses,
Examples of Specific Challenges, Family Businesses as Systems, Emotions in the Family Business, Management and Ownership Succession, Planning for the
Transfer of Power, Specific Challenges and Problems in the Succession Process, Preservation of Entrepreneurship and Innovation over Generations, Strategy in
Family Businesses, Finance of the Family Business, Corporate Governance in Family Businesses, Guest Speaker event.
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
55
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 25% Exam in class (Professor) 120 minutes
ALL LO LO1
LO2 LO3
LO4
LO5 LO6
2 Group continuous
assessment 50% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
3
Individual continuous
assessment 25%
Written evaluation in class
(Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
-Bernhard, F. & Labaki, R. (2016). To sell or not to sell? The financial and socio-emotional dilemma of the ownership decision in the family business. In Arora, A.
& Bacouel-Jentjens, S. (eds.), International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth (pp. 141-151). London:
Palgrave-Macmillan.
-Carney, M. (2005). Corporate governance and competitive advantage in family-controlled firms. Entrepreneurship Theory and Practice, 29(3), 249-265.
-Kets de Vries, M. F., & Simmons, S. (2010). Envy me? The rise and fall of Gucci. Strategy, process, content, context: An international perspective, 4th edn.
Andover, UK: Cengage Learning.
-Lins, Karl V., Paolo Volpin and Hannes F. Wagner, 2013. Does Family Control Matter? International Evidence from the 2008-2009 Financial Crisis. Review of
Financial Studies 26(10), 2583-2619.
-Sharma, P., Blunden, R., Labaki, R., Michael-Tsabari, N., & Algarin, J. (2013). Analyzing family business cases: Tools and techniques. Case Research Journal, 33(2),
1-20.
-Zellweger, T. (2017). Managing the family business: theory and practice. Edward Elgar Publishing.
Technical notes and cases (e.g. The Gucci case) will be provided during the course.
56
24_P0_LI_INC_S2_PDC_FLE_7174: FRENCH LANGUAGE COURSE BEGINNERS
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from total beginner (A0) to beginner (A1) according to CEFRL.
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Basic information (in writing or orally) concerning the close environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Introduce themselves, and their family, talk about their physical state, introduce their country.
LO4: Interact in basic everyday life situations (order in a restaurant, make an appointment, ask or give directions, …).
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 3
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Total beginner in French (A0). Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned
in the different groups after a placement process at the beginning of each semester.
COURSE CONTENT
Introducing myself/Everyday life situations: asking and answering basic questions
Buying: Food, clothes, bank, …
Housing: describe my living space
Using basic tenses: Present, close Future
Locating myself in time and space / Describing a place
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written and Oral evaluation in
class (Professor) / ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
57
24_P0_LI_INC_S2_PDC_FLE_7150: FRENCH LANGUAGE COURSE ELEMENTARY
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary A1 to elementary first step (A2 ) according to CEFRL
Improve grammatical and lexical knowledge in order to practice French in everyday life and business situations.
Be able to communicate in speaking and in writing, adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Short written or oral messages concerning the academic, social and professional environment of the student.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, analyze it and give their opinion.
LO4: Talk about their experiences and projects in writing or in speaking.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A1 or A1-. Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of each semester.
COURSE CONTENT
Understanding and interacting in the workplace: vocabulary and syntax
Improving oral and written Communication
Discovering France
Present tense complex forms, past and future tenses, personal and relative pronouns, complex basic sentences,
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
100%
Written and Oral evaluation in
class (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
58
24_P0_LI_INC_S2_PDC_FLE_7151: FRENCH LANGUAGE COURSE INTERMEDIATE
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from elementary (A2/ A2-) to intermediate first step according to CEFRL.
Improve grammatical and lexical knowledge to practice French in everyday life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Describe a fact, an event, analyze it and give their opinion, relate their experiences and projects.
LO4: Interact in the professional, academic, and social world in speaking or in writing.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 8
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A2 or A2- . Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the different
groups after a placement process at the beginning of each semester.
COURSE CONTENT
Advertisement and business strategy
National and local News
Urban development issues
Culture and Arts
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
100%
Written and Oral evaluation in
class (Professor)
/
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
59
24_P0_LI_INC_S2_PDC_FLE_7152: FRENCH LANGUAGE COURSE ADVANCED
DEGREE
Non degree
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
All levels
STUDENT HOURS
30
TRACK
All
ECTS
5
SUB-TRACK
Incoming
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Benjamin MURCY
COURSE OBJECTIVES
Acquire a level in French from intermediate (B1/B1+) to first step advanced (B2/C1) according to the ECFRL.
Improve grammatical and lexical knowledge to practice French in everyday life and business situations.
Be able to communicate by speaking and writing adapting the language to the situation.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: French typical business and society elements.
LO2: Various types of inputs (advertisements, articles, interviews, videos, administrative documents, e-mails, …).
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: To attend a job interview in French, describe an event, a social phenomenon, analyze it and give their opinion.
LO4: Describe an experience and projects by writing or speaking, use several rhetorical tones to convince.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 15
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
B1 or B1+ level. Each level will fit Students starting point level within the group according to their needs and expectations. Students are positioned in the
different groups after a placement process at the beginning of each semester.
COURSE CONTENT
Brands and marketing
Understand and interact in the working world
Cultural implicit
MAIN TEACHING & LEARNING METHODS
Lectures Group work Oral presentations Collaborative learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 100%
Written and Oral evaluation in
class (Professor) /
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://pro2fle.wordpress.com/
https://www.lepointdufle.net/
BOOK OF ELECTIVES
TECH ME UP! CERTIFIED
M1 BUSINESS MANAGEMENT
2023 - 2024
2
CONTENTS
24_M1_LI_BM_S1_EL1_DS_7773: AI FUNDAMENTALS .................................................................................................... 3
24_M1_LI_BM_S1_EL1_DS_7776: CLOUD FUNDAMENTALS ............................................................................................ 4
24_M1_LI_BM_S1_EL1_DS_7774: DATA FUNDAMENTALS .............................................................................................. 5
24_M1_LI_BM_S1_EL1_DS_7777: ERP DYNAMICS 365 .................................................................................................... 6
24_M1_LI_BM_S1_EL1_DS_7775: POWER PLATFORM FUNDAMENTALS ........................................................................ 7
24_M1_LI_BM_S1_EL1_DS_3480: VBA FOR EXCEL ........................................................................................................... 8
3
24_M1_LI_BM_S1_EL1_DS_7773: AI FUNDAMENTALS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Etienne DENIS & Cédric VERBEECK
COURSE OBJECTIVES
A training for anyone interested in learning about the types of solutions that can be realized with artificial intelligence, and the services on Microsoft Azure used
to create them. For EDHEC students, Microsoft fundamentals are the gateway to advanced certification.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: the types of solutions than can be realized with artificial intelligence
LO2: Demonstrate knowledge of common workloads and how to implement them on Azure
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: master the services on Microsoft Azure technology
LO4: know how to work with data and run appropriate codes
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Students should have a basic level of familiarity with computer technology. Concepts covered in this training require a basic understanding of mathematics, the
ability to interpret graphs.
COURSE CONTENT
Microsoft Certified Fundamentals are highly marketable and reputable certifications providing foundational training and exams based on hands-on, high-level
overview of Microsoft technology which validate students’ up-to-date subject knowledge. The training will consist of asynchronous distant theory and technical
workshops that will allow students to be quickly operational.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
4
24_M1_LI_BM_S1_EL1_DS_7776: CLOUD FUNDAMENTALS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Etienne DENIS & Cédric VERBEECK
COURSE OBJECTIVES
A training for sales and program future managers with a computer background, a perfect fit for students willing to learn about Microsoft offerings, about how
components are implemented. The certification presents an opportunity to demonstrate knowledge of the cloud concepts, Azure services, workloads, security
and privacy, pricing, and support.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: identify the benefits and considerations of using cloud services
LO2: Describe the differences between categories of cloud services and computing
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Build and manage applications across a global network using tools and frameworks
LO4: Manage the benefits of cloud computing such as availability, scalability, elasticity, agility, and disaster recovery
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
No technical prerequisite required, but candidates should be familiar with general technology concepts such as networking, storage, and computing.
COURSE CONTENT
Microsoft Certified Fundamentals are highly marketable and reputable certifications providing foundational training and exams based on hands-on, high-level
overview of Microsoft technology which validate students’ up-to-date subject knowledge. The training will consist of asynchronous distant theory and technical
workshops that will allow students to be quickly operational.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
5
24_M1_LI_BM_S1_EL1_DS_7774: DATA FUNDAMENTALS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Etienne DENIS & Cédric VERBEECK
COURSE OBJECTIVES
A training for anyone willing to learn the fundamentals of database concepts in a cloud environment, willing to gain basic skills in cloud data services, willing to
expand their basic knowledge of cloud data services in Microsoft Azure. For EDHEC students, Microsoft fundamentals are the gateway to advanced certification
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Learn the fundamentals of database concepts in a cloud environment
LO2: the cloud data services in Microsoft Azure and describe fundamental data-related concepts
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Obtain basic skills in Could Data services
LO4: Explore the processing options available to build data analytics solutions in Azure
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Candidates should have fundamental knowledge of core data concepts and their implementation using Azure data services. The certification is particularly suited
for candidates who have just started working with data in the cloud.
COURSE CONTENT
Microsoft Certified Fundamentals are highly marketable and reputable certifications providing foundational training and exams based on hands-on, high-level
overview of Microsoft technology which validate students’ up-to-date subject knowledge. The training will consist of asynchronous distant theory and technical
workshops that will allow students to be quickly operational.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
6
24_M1_LI_BM_S1_EL1_DS_7777: ERP DYNAMICS 365
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Etienne DENIS & Cédric VERBEECK
COURSE OBJECTIVES
A training for anyone interested in learning about the features and capabilities of Microsoft Dynamics 365 financial and operational applications. Students
should have general knowledge or relevant work experience in information technology environment. For EDHEC students, Microsoft fundamentals are the
gateway to advanced certification.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Describe Supply Chain Management using Microsoft Dynamics
LO2: Describe warehouse and inventory management capabilities
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: identify general capacities manufacturing types and processes, production control, nomenclatures, Kanban, resources)
LO4: Identify companies asset management capabilities
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Candidates should have general knowledge or relevant work experience in an information technology environment. Furthermore, students must have a
fundamental understanding of financial principles and business operations.
COURSE CONTENT
Microsoft Certified Fundamentals are highly marketable and reputable certifications providing foundational training and exams based on hands-on, high-level
overview of Microsoft technology which validate students’ up-to-date subject knowledge. The training will consist of asynchronous distant theory and technical
workshops that will allow students to be quickly operational.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
7
24_M1_LI_BM_S1_EL1_DS_7775: POWER PLATFORM FUNDAMENTALS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Etienne DENIS & Cédric VERBEECK
COURSE OBJECTIVES
A training for users who aspire to improve productivity by automating business processes, analyzing data to produce business insights, and operating more
efficiently by creating simple application experiences. The PL 900 certification is the premier Power Platform certification to understand the benefits and
capability of PowerApp, PowerAutomate and Power BI tools. For EDHEC students, the certification is the first step to building skills and moving on to other
certifications.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Describe the business value of Power Plateform services
LO2: Describe Power Platform administration and security
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Analyze data using PowerBI act with Power Apps
LO4: Produce business insights and do business more efficiently by creating simple app experiences
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
No experience is necessary to train in it, just a basic knowledge of computer technology, data analysis, cloud computing and the Internet. Consider a
Fundamentals certification as the first step to building your skills and moving on to other certifications, such as Microsoft Power Platform Functional Consultant.
COURSE CONTENT
Microsoft Certified Fundamentals are highly marketable and reputable certifications providing foundational training and exams based on hands-on, high-level
overview of Microsoft technology which validate students’ up-to-date subject knowledge. The training will consist of asynchronous distant theory and technical
workshops that will allow students to be quickly operational.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
8
24_M1_LI_BM_S1_EL1_DS_3480: VBA FOR EXCEL
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Jéremie LANIEZ
COURSE OBJECTIVES
To manage large amounts of data, design customized functions and to automatize tasks, knowledge in VBA has become a must. The aim of the course is to give
students to a strong basis in VBA, a kick start to discover the programming features in Excel.
This course delivers a certificate if a threshold of 75% is passed at the final exam
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Development environment in Excel.
LO2: Development of basic procedures.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Design your own functions in Excel
LO4: Design small application to automatize tasks in Excel and solve business problems.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Excel for business in PM or being very comfortable and confident with Excel: the UI, the formulas, the main functions and the formats.
WARNING! The VBA features on Mac OS are very limited. It is highly recommended to have access to a computer on Windows to successfully pass this course.
COURSE CONTENT
6 Hours of online video, 9 Exercises on Excel, Course Support on PDF document.
Exploring the VBA editor in Excel, discorvering variable types. Understanding how to declare and use variables and loops. Becoming comfortable with
programming in Excel.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Exam outside class (Hub) 90 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None.
BOOK OF ELECTIVES
M1 BM SEMESTER 2
2023 - 2024
2
CONTENTS
SERIES 2 & 3
24_M1_LI_BM_S2_ELE_ENT_4599: START UP CHALLENGE .............................................................................................. 3
ELECTIVES SERIES 2 ............................................................................................................................................................ 4
24_M1_LI_BM_S2_EL2_MKG_6597: COGNITIVE BIAS & GAMIFICATION, HOW TO ENGAGE YOUR AUDIENCE IN A
DIGITAL WORLD................................................................................................................................................................. 5
24_M1_LI_BM_S2_EL2_ETH_7544: IS OUR DIGITAL & TECH WORLD SUSTAINABLE? ...................................................... 7
24_M1_LI_BM_S2_EL2_STRAT_609: GROWTH STRATEGY ............................................................................................... 8
24_M1_LI_BM_S2_EL2_ETH_7189: LEADING FOR SUSTAINABILITY IN BUSINESS ............................................................ 9
24_M1_LI_BM_S2_EL2_LEAD_7780 : LE LEADERSHIP MILITAIRE AU SERVICE DU MANAGEMENT (@ECOLE NAVALE DE
BREST) ............................................................................................................................................................................. 11
24_M1_LI_BM_S2_EL2_MKG_7543: LUXURY BRAND MANAGEMENT ........................................................................... 13
24_M1_LI_BM_S2_EL2_FIN_6816: MERGERS AND ACQUISITIONS ................................................................................ 14
24_M1_LI_BM_S2_EL2_FIN_5921: RISK PERCEPTIONS AND DECISION MAKING ........................................................... 15
24_M1_LI_BM_S2_EL2_HUM_5867: SOLIDARITY AND NON-PROFIT ORGANISATIONS ................................................. 16
24_M1_LI_BM_S2_EL2_SPORT_3862: SPORT EN COMPETITION ................................................................................... 17
24_M1_LI_BM_S2_EL2_DS_3480: VBA FOR EXCEL ......................................................................................................... 18
ELECTIVES SERIES 3 .......................................................................................................................................................... 19
24_M1_LI_BM_S2_EL3_LAW_5932 : AFFAIRES PUBLIQUES : INTRODUCTION À L’EXERCICE DE L’ETAT ........................ 20
24_M1_LI_BM_S2_EL3_MKG_6809: BECOMING A LEADER THROUGH AN EXCEPTIONAL CUSTOMER EXPERIENCE BY
SALESFORCE .................................................................................................................................................................... 22
24_M1_LI_BM_S2_EL3_HUM_7232: FAKE NEWS, PROPAGANDA, POLITICS, & DEMOCRACY ....................................... 24
24_M1_LI_BM_S2_EL3_FIN_3981: FINANCIAL MARKET ECONOMICS ........................................................................... 26
24_M1_LI_BM_S2_EL3_LAW_285 : FISCALITÉ ET GESTION DE PATRIMOINE ................................................................. 27
24_M1_LI_BM_S2_EL3_MGT_3913: FROM THE ITALIAN MAFIA TO SWEDISH IKEA, FROM HERMES TO SAMSUNG THE
HIDDEN FAMILY FORCES BEHIND ENTERPRISES .............................................................................................................. 28
24_M1_LI_BM_S2_EL3_IT_5684: GRAPHIC DESIGN FOR SOCIAL MEDIA ....................................................................... 29
24_M1_LI_BM_S2_EL3_STRAT_5920: STRATEGIC ALLIANCES AND PARTNERSHIPS ....................................................... 30
24_M1_LI_BM_S2_EL3_ENT_5881: VALORIZATION OF STUDENT ASSOCIATIVE ENGAGEMENT LEVEL 2 ................... 31
24_M1_LI_BM_S2_EL3_DS_3551: VBA FOR EXCEL LEVEL 2 ........................................................................................ 32
3
24_M1_LI_BM_S2_ELE_ENT_4599: START UP CHALLENGE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
24
TRACK
Business Management
ECTS
4
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
ROUBLIQUE Robin
COURSE OBJECTIVES
The Start-up challenge aims at giving the students all the tools to bring an entrepreneurial idea to a concrete project, validated by the market. That by covering
all the fundamentals of a Startup creation using the pragmatic models of Design Thinking and Lean Startup
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand all the different steps from the idea to an entrepreneurial project with an MVP validated by the market
LO2: Understand the Design Thinking & Lean Start-Up models
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Understand how to build an effective pitch deck and the way to present it
LO4: Apply the entrepreneurial methodologies to develop their own project
INTEGRATION OF SUSTANAIBLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Been selected after submitting an application to the EDHEC incubator team.
COURSE CONTENT
SESSION TOPIC
1 Master Class & Kick Off (2 hours) : Incubator Presentation / Entrepreneurial Mindset / Methods (Lean & Design Thinking) / Cocktail Teamup
2 Master Class (2 hours) : Personae & User Research
3 Master class (2 hours) : Structuration Responsible by Design & Lean Canva
4-5-6 3 coaching sessions of 2 hours
7 Master Class (2 hours) : MVP (Tools & No Code)
8 Master Class (2 hours) : Acquire your 100 first customers / Growth Hacking
9-10-11 2 coaching sessions of 2 hours
12 Master Class (2 hours) : Pitching a Startup
MAIN TEACHING & LEARNING METHODS
Lectures Coaching Blended learning Class discussion
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment
50% Assignment (Professor)
ALL LO LO1
LO2
LO3
LO4
2
Group continuous
assessment 20%
Oral evaluation in class
(Professor)
ALL LO LO1
LO2
LO3
LO4
3 Final exam 30% Oral evaluation in class
(Professor) 30 minutes
ALL LO LO1 LO2 LO3
LO4
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Eric RiesThe Lean Startup. 2014. Portfolio Penguin
4
ELECTIVES SERIES 2
5
24_M1_LI_BM_S2_EL2_MKG_6597: COGNITIVE BIAS & GAMIFICATION, HOW TO ENGAGE
YOUR AUDIENCE IN A DIGITAL WORLD
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Dominique Mangiatordi
COURSE OBJECTIVES
In this course, students will get acquainted with behavioural design, cognitive bias and gamification basic principles which go along with a range of psychological
principles and techniques. Then, they will acquire applicable tools in order to be able to integrate gamification in business environment and learn how to engage
audiences.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1 Understand how key marketing cognitive bias affect consumer behaviour
LO2 Avoid or enforce some key bias in real marketing situations
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3 Learn how Gamification can help you reaching a high level of engagement from your Customers
LO4 Adapt marketing content to the gamers profiles and adapt a customer’s journey into a player’s journey
LO5:
LO6:
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Students must have a good basic marketing background, but most of all a clear will to understand how people operate, from a psychological perspective. A basic
understanding or a real curiosity about behavioral marketing is a must.
COURSE CONTENT
Understand psychology
behind a decision
Duration: 4 hours
Analyse Cognitive Bias
in marketing irrationality
Duration: 4 hours
Gamification and Cognitive Bias
From Fun Play to Performance Play
Duration: 4 hours
Behavioral Marketing basics The C.A.R.
Model. How our decisions are NOT rational
studies and examples Cognitive Bias the 4
challenges our brains are facing. Walk-
through 20 cognitive bias
Motivation curve Extrinsic to Intrinsic
Motivation.
How to turn a Customer’s Journey into a
Player’s Journey
The 8 Gamers Profiles
+ cases, exercises and examples
The Motivation Levers
Epic Meaning, Achievement, Creativity,
Possession, Social Influence, Scarcity,
Curiosity, Impatience, Unpredictibility, Fear of
Loss, Avoidance.
MAIN TEACHING & LEARNING METHODS
Lectures Collaborative learning Distance learning Case study
6
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Assignment (Professor) Several days
ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Guintcheva G. & D. Mangiatordi (2020), “Work hard, play hard[er]”: on the effectiveness of video games in competencies development in young generations,
4ème edition colloque Game Evolution, May, Paris.
Engage Users with gaming experience (D. Mangiatordi, Youtube)
Behavioral Model, BJ Fogg https://www.behaviormodel.org/, https://suebehaviouraldesign.com/bj-fogg-model/
How to make your business a fanocracy? (Hubspot)
T Dalton Combs & Ramsay Brown “Digital Behavioural Design”, (2019)
Yu Kai Chou, “Actionable Gamification” (2019)
7
24_M1_LI_BM_S2_EL2_ETH_7544: IS OUR DIGITAL & TECH WORLD SUSTAINABLE?
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Aurélien MODURIER
COURSE OBJECTIVES
During this course, you’ll learn and discuss about all the major changes that occurred with the rise of digital and new technologies: switch in business models,
new lifestyles, new geopolitical balances born out of tech economy, digital citizenship… with a critical look on environmental and social issues, and an overview
of emerging solutions to solve those issues in a sustainability objective.
This course will also give you tools to use design thinking methods, with practical applications on innovative case studies.
I’ll share with you real examples and case studies coming from my professional and political experience.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand the environmental, economic and social externalities of a digital world. How technologies changed business models and habits
LO2: Have insights on solutions and current trends to make the world more sustainable
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Apply design thinking methods to ideate or solve issues
LO4: Analyze the carbon footprint of an activity
LO5: Conceive transformation of organisations in line with desirable futures
LO6: Adopt a systems thinking approach
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 9
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
None
COURSE CONTENT
I. A growing impact of digital in people’s lifes and firms activity : trends of the last decades from cryptocurrencies to digital nomadism.
II. From start-up nation to GAFAM, biotech to fintech : platform economy is burning money
III. Innovate with design thinking : understanding and applying the methods to get a creative mindset
IV. Digital citizenship, concept and limits: from online services to digital exclusion, a social analysis
V. Need of a green and sustainable IT : the next challenge. Insights on geopolitical dependence.
MAIN TEACHING & LEARNING METHODS
Case study Class discussion Group work Lectures
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Group continuous
assessment
50%
Written evaluation in class
(Professor)
30 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5
LO6
2
Group continuous
assessment 50%
Oral evaluation in class
(Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5
LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
8
24_M1_LI_BM_S2_EL2_STRAT_609: GROWTH STRATEGY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Louis MULOTTE
COURSE OBJECTIVES
The objective of the course is to develop an understanding of the key challenges faced by firms when they pursue growth opportunities. There are a number of
reasons why a student should be interested in this course. Nearly all large- and many medium-sized firms operate in multiple markets and are therefore
implementing some kind of corporate growth. These firms have undergone enormous change in the last thirty years. The merger and acquisition booms of the
sixties and eighties extended the scope of many existing corporations. New forms of organization, such as the LBO partnerships of the eighties, provoked a debate
about the efficacy of corporate hierarchies. More recently, capital market pressures have forced many organizations to reassess their portfolio of businesses, level
of overhead, and the way they coordinate and control their business activities. In response to these pressures a variety of new institutional arrangements, such as
joint ventures, strategic alliances, and virtual firms, have come into prominence. Regardless of your chosen career path, it is likely that at some point you will
either work for, help to establish, or compete with a firm implementing some kind of corporate development.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand why, where, and how firms pursue growth opportunities in existing / new business domains
LO2: Understand the advantages and disadvantages of various methods of growth (internal growth, alliances, and M&As)
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Discuss complex topics about growth strategy in class
LO4: Apply complex ideas about growth strategy to real firms
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 6
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
This course is a natural follow-on to the strategy core course
COURSE CONTENT
SESSION TOPIC
1 Why to expand?
2 Where to expand?
3 How to expand?
4 How to learn how to expand?
5 Growth Strategy & Capability Development
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 67% Assignment (Professor) Several days
ALL LO LO1
LO2
LO3
LO4
LO5 LO6
2 Group continuous
assessment 33% Assignment (Professor) Several days ALL LO
LO1 LO2 LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
To be communicated
9
24_M1_LI_BM_S2_EL2_ETH_7189: LEADING FOR SUSTAINABILITY IN BUSINESS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Hélène LE TENO
COURSE OBJECTIVES
This course will foster critical thinking about sustainability and offer specific knowledge and creativity tools to design innovative sustainable businesses at the era
of Anthropocene - when humans are facing together unprecedented global challenges meeting both planetary boundaries: climate change, biodiversity
collapse, scarcity of resources…, and the need for solid social foundations such as : food, health, peace and justice, social equity.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand global challenges and specific levers (innovative governance and accounting, soft skills, business design) needed to make businesses
move on the path towards sustainability for real
LO2: Understand the different levels and frameworks of analysis that can be used to determine whether a business has a positive impact or not and
develop a critical perspective
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Create innovative sustainability roadmaps for businesses as a team - working on a selection of real business cases
LO4: Evaluate different companies to be able to choose more easily where he/she wants work later and match their own set of values and wishes
with their future employers and/or projects for grounding new businesses.
LO5: Adopt a systems thinking approach
LO6: Conceive transformation of organisations in line with desirable futures
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is entirely dedicated to sustainability issue(s)
Number of dedicated hours: 12
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Basic knowledge of sustainability challenges will be helpful. Key facts, figures and brief history of debates around sustainability will however be provided in this
course. Basic knowledge about history of economics theories, of law and of accounting will be useful to think about the past, present and future, and co-create
scenarios of sustainable activities. What is required in this course is to be open-minded, full of curiosity and creative.
COURSE CONTENT
-What do scientists say about our common home and sustainability? Do we need to rethink the economy at the era of scarcity? Introduction to System
modelling (Meadows), Physician economists, Doughnut Economics theory (Kate Raworth), Planetary boundaries (Stockholm Resilience Centre), Anthropocene
-What could or should be the new role of business? What do companies do so far? Emerging trends in the 21st century: From B-corps, purpose companies to
stakeholder capitalism, steward ownership, moral entrepreneurship - explorers paving new ways to achieve positive impact. The need to transform governance
of companies. Blockers and conditions for success.
-Innovations in Accounting for sustainability. Existing international financial and non-financial accounting frameworks: from IFRS to SDGs up to the pitfall of
triple bottom line. Emerging standards and the promises of impact score and triple capital accounting. The Chief Value Officer, CFO for tomorrow?
-Why would psychology, biology, soft skills (empathy, intuition, courage) be the key levers to develop sustainable businesses, and how to make it effective?
-Understand issues and debate about technologies and innovation for good
-Acting for sustainability for real, now and after graduating: where to start? Traps and hints, toolkit for a long lasting fulfilling professional life
MAIN TEACHING & LEARNING METHODS
Lectures Case study Group work Oral presentations
10
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 50% Assignment (Professor) Several days
ALL LO LO1
LO2 LO3
LO4
LO5
LO6
2 Group continuous
assessment 50% Oral evaluation in class
(Professor) 30 minutes ALL LO LO1
LO2
LO3
LO4 LO5
LO6
Group Assessment is an in-depth work on one existing company - picking one in a selection of companies, and answering a list of questions including drawing a
scenario to make this company (more) sustainable)
Assignment is to prepare a creative synopsis of a book: the student will choose among 4 books related to organizational change and sustainability.
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Stockholm Resilience Center, (2015) update paper about Planetary Boundaries Research article published in Science “Planetary boundaries: Guiding
human development on a changing planet”
https://science.sciencemag.org/content/347/6223/1259855
IPBES (Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services) 2020 Global assessment Report - Summary for policy
makers https://ipbes.net/sites/default/files/2020-02/ipbes_global_assessment_report_summary_for_policymakers_en.pdf
Zalasiewicz J., Williams M., Steffen W., Crutzen P. (2010) The new world of the Anthropocene. Environ. Sci. Technol. 44, 22282231.
Purpose Foundation , “Steward Ownership - Rethinking Ownership in the 21st century”, https://purpose-
economy.org/content/uploads/purposebooklet_en.pdf
Delphine Gibassier, From CFO to Chief Value officer, see IMA Report here : https://www.imanet.org/insights-and-trends/external-reporting-and-
disclosure-management/sustainability-cfo-the-cfo-of-the-future?ssopc=1
Raworth Kate, about Doughnut Economics, see Oxfam Report “A safe and just space for the humanity” :
https://www-cdn.oxfam.org/s3fs-public/file_attachments/dp-a-safe-and-just-space-for-humanity-130212-en_5.pdf
Also using this video from Doughnut Economics Action Lab https://www.youtube.com/watch?v=Mkg2XMTWV4g
11
24_M1_LI_BM_S2_EL2_LEAD_7780 : LE LEADERSHIP MILITAIRE AU SERVICE DU
MANAGEMENT (@ECOLE NAVALE DE BREST)
DIPLOME
Programme Grande Ecole EDHEC
ANNÉE ACADÉMIQUE
2023-2024
PROGRAMME
EDHEC
PÉRIODE
Semestre 2
NIVEAU D’ÉTUDE
MASTER 1
HEURES ÉTUDIANT
12
FILIERE
Business Management
ECTS
2
SOUS-FILIÈRE
CAMPUS
LILLE
EXPERTISE
COORDINATEUR DU
COURS
Sabine RUAUD
OBJECTIFS DU COURS
Pendant trois jours, ce séminaire plonge les étudiants futurs managers dans un environnement inédit : l’Ecole navale de Brest. Basé sur les valeurs de la marine
et l’éthique du militaire, il leur enseigne, via différents ateliers sur le leadership, les méthodes de formation propres au « commandement » que reçoivent les
élèves officiers. Il les place ensuite en situation de leader et leur propose des mises en application au travers de situations concrètes de plus en plus complexes.
Enfin, navigation à la voile et serious game permettent aux apprenants de renforcer leur esprit déquipage et d’appréhender les contraintes spécifiques du
contexte en opération.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : les exigences managériales génératrices de relations interpersonnelles fortes
LO2 : le management de situations spécifiques liées au contexte des opérations navales
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : conduire une réflexion globale sur la place du leader et de son positionnement vis-à-vis de son équipe
LO4 : savoir décider et agir face au stress en situation d’inconfort
LO5 : Concevoir une stratégie dans l'incertitude
INTÉGRATION DU DÉVELOPPEMENT DURABLE
Ce cours aborde les questions de développement durable à travers une ou plusieurs sessions de cours
Nombre d’heures dédiées : 4h
Objectifs (SDGs) principaux :
Objectifs (SDGs) additionnels :
Bonne santé et bien-être
(SDG 3)
Pas de pauvreté (SDG 1)
Énergie propre et d’un coût abordable (SDG 7)
Travail décent et croissance économique
(SDG 8)
Faim « Zéro » (SDG 2)
Villes et communautés durables (SDG 11)
Industrie, innovation et infrastructures
(SDG 9)
Éducation de qualité (SDG 4)
Vie aquatique (SDG 14)
Inégalités réduites
(SDG 10)
Égalité entre les sexes (SDG 5)
Vie terrestre (SDG 15)
Consommation et production responsables
(SDG 12)
Eau propre et assainissement (SDG 6)
Partenariats pour la réalisation des objectifs
mondiaux (SDG 17)
Lutte contre les changements climatiques
(SDG 13)
Paix, justice et institutions efficaces
(SDG 16)
PRÉREQUIS
Être curieux, ouvert et combatif.
Une première expérience du management est préférable.
Certificat médical d’aptitude au sport.
CONTENU DU COURS
Formation au leadership opérationnel (acquisition de la méthode SMEL : situation, mission, exécution et liaison)
Formation aux techniques marines
Ateliers Commandement
Ateliers Décider dans l’action (cohésion, leadership, dépassement de soi)
Découverte des contraintes spécifiques du contexte en opération :
- navigation sur voiliers : exercice Escadre (rade de Brest)
- serious game sur base d’une opération militaire
Partages et échanges avec les officiers de marine
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux Travaux de groupe Apprentissage collaboratif Coaching
12
MÉTHODES D’ÉVALUATION
TYPE D’ÉVALUATION
% DU TOTAL DE
LA NOTE
FORMAT
(Organisé et surveillé par)
DURÉE
OBJECTIF(S) D’APPRENTISSAGE
ÉVALUÉ(S)
1
Contrôle continu
individuel 100% Participation (Enseignant) Sur plusieurs jours
TOUS
LO1 LO2 LO3
LO4 LO5 LO6
RATTRAPAGE : Une session de rattrapage sera organisée en Journée 3 pour les étudiants ne validant pas le module en Journée 2.
BIBLIOGRAPHIE
Renseigner ici les lectures obligatoires : auteur, date, titre et éditeur
13
24_M1_LI_BM_S2_EL2_MKG_7543: LUXURY BRAND MANAGEMENT
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Christina MAZZA
COURSE OBJECTIVES
Giving an introduction of luxury market and its specificities. Go deeper in different subjects concerning brand management like: Brand Identity, Brand Positioning
(founders, celebrity brands co brandings…), Brand Equity, Communication (digital, collabs…), Distribution, Customer experiences, luxury new challenges like
sustainability.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand luxury market and its specificities
LO2: Measure the importance of Managing all brand elements to build strategy development of a luxury brand
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Brand Management
LO4: Marketing Strategy
LO5: Adopt a systems thinking approach
LO6: Conceive transformation of organisations in line with desirable futures
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Students should have already acquired basic notions of marketing strategy.
COURSE CONTENT
Introduction of Luxury Market and specificities
Luxury Brand Identity & Positioning
Luxury Brand Equity
Communication Strategy New Era
Luxury Distribution - Customer Experience Physical x Digital The new retail
New challenges in luxury Green Vision Diversity & Inclusion Social engagement
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 50% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Group continuous
assessment 50% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
14
24_M1_LI_BM_S2_EL2_FIN_6816: MERGERS AND ACQUISITIONS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Milos Vulanovic
COURSE OBJECTIVES
The course provides students with a comprehensive understanding of the corporate restructuring process with the main emphasis on mergers and acquisitions.
What corporate restructuring is and why it occurs? What are commonly used valuation techniques and how they are employed? How corporate restructuring
creates/destroys value? What are commonly used takeover tactics and defenses and when they should be employed? How to apply financial models to value,
structure and negotiate deals? How to plan, structure, and manage JVs, partnerships, alliances, licensing arrangements, equity partnerships, franchises, and
minority investments
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand how value is created (or destroyed) as a result of corporate mergers, acquisitions, divestitures, spin-offs, bankruptcy, liquidation
LO2: Identify and evaluate commonly used takeover tactics and defenses
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Evaluate challenges associated with each phase of the M&A process from developing acquisition plans through post-closing integration
LO4: Design a buyout process and structure the deal.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Corporate Finance
COURSE CONTENT
SESSION TOPIC
1 Introduction to the course
2 Motivations for M&A
3 Takeover Tactics, Defenses, and Corporate Governance
4 Business and Acquisition plans
5 Search and Closing activities
6 M&A and post-closing Integration
7 Discounted Cash flow Valuation
8 Other Valuation Types
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Group continuous
assessment 50% Assignment (Professor) ALL LO LO1
LO2
LO3
LO4 LO5 LO6
2 Final exam 50% Exam outside class (Hub) 60 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Will be provided by the instructor
15
24_M1_LI_BM_S2_EL2_FIN_5921: RISK PERCEPTIONS AND DECISION MAKING
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Serge Macé
COURSE OBJECTIVES
Almost all economic and financial decisions take place in a risky or uncertain environment. The course provides a theoretical basis and some
empirical evidence, about the way individuals take decision in such an environment. It is directly related to the exploding field of behavioral
economics and finance. We explain in particular why people can be simultaneously risk-seeker in some contexts and risk-averse in some
others, how to model optimism and pessimism, and how they perceive risk when no objective probabilities are available. We show how our
theoretical framework apply to various phenomena, ranging from climate change, prenatal tests, Hyundai’s marketing to the equity market
premium, the house money effect, the break-even effect, criminality and the intensity of R&D efforts.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: how people make decisions under risk
LO2: how people make decisions under uncertainty
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: better predict what drives people’s decisions under uncertainty, as employees, bettors, consumers, investors or insured
LO4: to think about designs and frame which help people and companies to make better decisions under uncertainty
LO5: Adopt a systems thinking approach
LO6: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
A first introduction to economics
COURSE CONTENT
Session 1: Chapter 1: Introduction to risk and uncertainty
Session 2: Chapter 2: Fourfold pattern of risk preferences
Session 3: Chapter 3: Expectations-based reference point
Session 4: Chapter 4: Uncertainty and Ambiguity aversion
MAIN TEACHING & LEARNING METHODS
Lectures Case study Group work Tutorials
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Written evaluation in class
(Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organized for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Course notes are summarized in a booklet and given at the beginning of the course.
16
24_M1_LI_BM_S2_EL2_HUM_5867: SOLIDARITY AND NON-PROFIT ORGANISATIONS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Elodie TARRAL
COURSE OBJECTIVES
Understand Solidarity and Non-Profit Organisations in terms of structures, management, communication, governance, to keep on following the complexity of
global evolution (history, professionalism, operational set up, new counterparts...).
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: the basic concepts associated with solidarity and non-profit organisations
LO2: how to familiarise with field realities and applications
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: identify the key organizations, people and or sources that allow further research;
LO4: demonstrate the ability to combine theoretical and practical concepts in the service of organizations requiring operational skills in the field.
LO5: Conceive transformation of organisations in line with desirable futures
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 1
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Introductory level in Economics, Sociology, Political Science helpful and a deep interest on the state of the world. To be aware of current events (2019/20: Syria,
South Soudan, Yemen, Migrants, etc).
COURSE CONTENT
- What do we mean by Humanitarian? Historical outlook, the birth of modern humanitarism: evolution and contradictions
- International NGO's organisational structures.
- Global context of international solidarity.
Wealth repartition, Human Development Index (HDI, GDI), Official Development Aid (ODA), States, Bilateral and Multilateral Cooperation, role of NGO's,
Foundation, International Organisations (UN, IMF, WB, WHO etc.), Private sector.
- Conception, management and evaluation of projects in order to understand a project management cycle related to solidarity and non-profit
organisations specificities.
- Evolution and problematic of humanitarian and development assistance
Why NGO's and International Organisations should remain flexible, creative and innovative?
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Choose a method
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100%
Written evaluation in class
(Professor) 60 minutes
ALL LO
LO1
LO2
LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
/
17
24_M1_LI_BM_S2_EL2_SPORT_3862: SPORT EN COMPETITION
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semestrer 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
PLANQUE Stéphane
COURSE OBJECTIVES
Be able to improve individuals’ contributions, so as to foster collective success.
Be able to establish collective strategies, so as to obtain the best results.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: The importance of respect in all circumstances (oneself, partners, opponents, referee, coach, equipment), for ensuring vital harmony within the
group and thus for obtaining results.
LO2: The importance of being competitive, always seeking to improve, obtaining positive results, attaining objectives, etc.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: The importance of managing one's time (regular attendance and punctuality as regards training sessions and competitions, warm-up and recovery
time, decision-making and thinking time, game time, etc.)
LO4: The importance of managing relationships with others (emotions, understanding, empathy, charisma, leadership, etc.)
LO5: Design strategy under uncertainty
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 12
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Be registered for Sport, be selected through the formal procedure as a competitor representing the School, be present for the whole of the sports season which
runs through semester 1 AND semester 2
COURSE CONTENT
At least 25 programmed training sessions AND at least 10 competition matches over the two semesters
All sessions are based on the four fundamental aspects of sports disciplines
TECHNICAL
TACTICAL
PHYSICAL
MENTAL
These fundamentals are worked on in relation to the specific features of each sports discipline.
Mandatory participation in training sessions led by the coach.
Mandatory participation in competitions linked to the CDF ESC French Business School Cup and the FFSU French University Championship. The results of these
competitions will be taken into account for the final grade.
MAIN TEACHING & LEARNING METHODS
Coaching Collaborative learning Choose a method Choose a method
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 75% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Group continuous
assessment 25% Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB
REQUIRED READING
18
24_M1_LI_BM_S2_EL2_DS_3480: VBA FOR EXCEL
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 1
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Jéremie LANIEZ
COURSE OBJECTIVES
To manage large amounts of data, design customized functions and to automatize tasks, knowledge in VBA has become a must. The aim of the course is to give
students to a strong basis in VBA, a kick start to discover the programming features in Excel.
This course delivers a certificate if a threshold of 75% is passed at the final exam
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Development environment in Excel.
LO2: Development of basic procedures.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Design your own functions in Excel
LO4: Design small application to automatize tasks in Excel and solve business problems.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
Excel for business in PM or being very comfortable and confident with Excel: the UI, the formulas, the main functions and the formats.
WARNING! The VBA features on Mac OS are very limited. It is highly recommended to have access to a computer on Windows to successfully pass this course.
COURSE CONTENT
6 Hours of online video, 9 Exercises on Excel, Course Support on PDF document.
Exploring the VBA editor in Excel, discorvering variable types. Understanding how to declare and use variables and loops. Becoming comfortable with
programming in Excel.
MAIN TEACHING & LEARNING METHODS
Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 100% Exam outside class (Hub) 90 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None.
19
ELECTIVES SERIES 3
20
24_M1_LI_BM_S2_EL3_LAW_5932 : AFFAIRES PUBLIQUES : INTRODUCTION À L’EXERCICE
DE L’ETAT
DIPLOME
Programme Grande Ecole EDHEC
ANNÉE ACADÉMIQUE
2023-2024
PROGRAMME
EDHEC
PÉRIODE
Semestre 2
NIVEAU D’ÉTUDE
MASTER 1
HEURES ÉTUDIANT
12
FILIERE
Business Management
ECTS
2
SOUS-FILIÈRE
CAMPUS
LILLE
EXPERTISE
COORDINATEUR DU
COURS
Guillaume DEDEREN
OBJECTIFS DU COURS
Donner à l’étudiant une vue globale de la pratique concrète quotidienne des institutions et services de l’Etat en France (et dans un choix d’autres pays) dans son
action nationale, européenne et internationale (en utilisant les ressources du droit public, de la science politique, de la sociologie administrative et des
organisations, de l’histoire, de la psychologie, de la philosophie politique, etc.), afin de mettre spécialement en évidence les phénomènes d’influences, de réseaux
et de rapports de forces dans le processus décisionnel notamment, en privilégiant une approche systémique (« pensée complexe »).
Ce cours est plus un « séminaire » qu’un « cours » au sens « magistral », et suppose donc une réelle implication, des lectures actives, un goût pour la réflexion
personnelle et l’élaboration de problématiques et de solutions : il ne saurait donc convenir à des étudiants à la recherche d’un simple « prêt-à-penser » ou de
grilles d’analyse « p-remplies ».
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances)
LO1 : l'organisation des institutions et des services de l'Etat et leurs rapports avec les autres organes publics et privés, y compris aux plans européen
et international
LO2 : les modalités pratiques d'action de ces institutions et services, tenant compte des impératifs politiques, techniques et opérationnels, aux plans
national, européen et international, avec une insistance particulière sur les rééquilibrages géopolitiques prévisibles dans les quinze années à venir
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : mettre en évidence les phénomènes d’influences, de réseaux et de rapports de force, et plus largement les interactions, entre institutions et
services
LO4 : définir des stratégies efficaces de réflexion et d’action dans le cadre spécifique de l’action publique, en ancrant sa réflexion dans la profondeur
historique et en s’exerçant au discernement (notamment en sachant reconnaître les manipulations et stratégies de propagande)
LO5 : Adopter une approche systémique
LO6 : Concevoir une stratégie dans l'incertitude
INTÉGRATION DU DÉVELOPPEMENT DURABLE
Ce cours aborde les questions de développement durable à travers une ou plusieurs sessions de cours
Nombre d’heures dédiées : 2
Objectifs (SDGs) principaux :
Objectifs (SDGs) additionnels :
Bonne santé et bien-être (SDG 3)
Pas de pauvreté (SDG 1)
Énergie propre et d’un coût abordable (SDG 7)
Travail décent et croissance économique
(SDG 8)
Faim « Zéro » (SDG 2)
Villes et communautés durables (SDG 11)
Industrie, innovation et infrastructures
(SDG 9)
Éducation de qualité (SDG 4)
Vie aquatique (SDG 14)
Inégalités réduites
(SDG 10)
Égalité entre les sexes (SDG 5)
Vie terrestre (SDG 15)
Consommation et production responsables
(SDG 12)
Eau propre et assainissement (SDG 6)
Partenariats pour la réalisation des objectifs
mondiaux (SDG 17)
Lutte contre les changements climatiques (SDG 13)
Paix, justice et institutions efficaces
(SDG 16)
PRÉREQUIS
Aucun
CONTENU DU COURS
Principaux thèmes abordés : Qu’est-ce que « l’exercice de l’Etat » ? Comment l’Etat agit-il concrètement ? Quels sont les rapports de l’Etat avec les autres grandes
institutions ? Comment l’Etat peut-il agir au niveau de l’UE et au plan international ? Pourquoi faut-il analyser l’action de l’Etat en termes d’influences, de réseaux
et de rapports de forces ? Quel peut être l’apport de la science politique et de la sociologie de l’administration et des organisations à une telle analyse ? Comment
tirer parti des analyses des politologues, géopoliticiens et philosophes pour réfléchir sur la prise de décision au sein de l’Etat ? Comment définir une stratégie
concrète d’action (notamment en période d’incertitude et de rééquilibrage des grands équilibres politiques) prenant en compte ces analyses ? Quelles sont les
qualités à développer en matière de gestion des affaires publiques ? (le discernement ; l’indépendance d’esprit ; la direction des opérations ; la gestion de crise ;
la culture générale, notamment en matière religieuse et géopolitique ; etc.)
Les séminaires seront fondés tout spécialement sur l’analyse de nombreux cas pratiques et sur les écrits de praticiens renommés (Machiavel, Richelieu, Kissinger,
Thucydide, Aron, Mearsheimer, Xénophon, Talleyrand, de Gaulle, Napoléon, les grands stratèges chinois des Royaumes combattants, etc.).
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Etudes de cas Apprentissage collaboratif Présentations Apprentissage partiellement en ligne
21
MÉTHODES D’ÉVALUATION
TYPE D’ÉVALUATION
% DU TOTAL DE
LA NOTE
FORMAT
(Organisé et surveillé par)
DURÉE
OBJECTIF(S) D’APPRENTISSAGE
ÉVALUÉ(S)
1
Contrôle continu
individuel 15%
Quiz/QCM online distanciel hors
cours (Enseignant)
Moins de 30
minutes
TOUS
LO1 LO2 LO3
LO4 LO5 LO6
2 Examen final 85%
Examen sur table hors cours
(Hub) 60 minutes
TOUS
LO1 LO2 LO3
LO4 LO5 LO6
RATTRAPAGE : Une session de rattrapage sera organisée pour les étudiants ne validant pas le cours. Le format de la session de rattrapage sera communiqué
ultérieurement par le HUB.
BIBLIOGRAPHIE
Une liste d’au moins cinq ouvrages (dont un seul, au choix, fera l’objet d’une ou plusieurs questions de fond lors de l’examen final) sera envoyée aux étudiants
avec des consignes de lecture avant le début de l’électif. Exemples d’ouvrages proposés dans ce cadre les années précédentes (à titre d’information) :
Olivier Faye : La Conseillère. Marie-France Garaud, la femme la plus puissante de la Ve République (coll. « Pluriel », Fayard, 2022) / Kishore Mahbubani :
L’Occident (s’est-il perdu ? (Fayard, 2019) / Eric Branca : De Gaulle et les Grands (Perrin, 2020) / Alice Ekman : Dernier vol pour Pékin (éd. de l’Observatoire,
2022) / Coralie Delaume : Le Couple franco-allemand n’existe pas (Michalon, 2018).
22
24_M1_LI_BM_S2_EL3_MKG_6809: BECOMING A LEADER THROUGH AN EXCEPTIONAL
CUSTOMER EXPERIENCE BY SALESFORCE
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Valentin LIBBRA
COURSE OBJECTIVES
HOW TO JOIN ONE OF THE FASTEST GROWING TECHNOLOGY MARKET?
Salesforce will create 150K jobs in its ecosystem by 2024, which is an unmissable career opportunity for EDHEC Students. (Link)
Thanks to an exclusive partnership between Salesforce and EDHEC, we offer you this course as a career accelerator in the Salesforce Ecosystem, which includes
all the stakeholders who drive digital transformation today and will give you keys of how to be a part of it tomorrow.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes)
LO1: The student will be able to explain the new challenges for C-Level executives related to customer relationship and experience in a more
connected world
LO2: The student will be able to explain how a digital platform like Salesforce can help companies, with an introductory hands-on experience
LO3 : The student will be able to explain how the sales function works within a big tech company
More specifically, participants should be able to (skill- and competency-based outcomes)
LO4: The student will be able to explain how this type of IT transformation project is organized and map the different stakeholders involved. The student
will have a better understanding of the different kinds of jobs created by this digital revolution and how they can seize these opportunities
What will you get?
Official Certifications on Salesforce technology valued by future employers, thanks to Salesforce e-learning platform: TRAILHEAD
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 0.5
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
Good Health and Well-Being (SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Decent Work and Economic Growth
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Industry, Innovation and Infrastructure
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Reduced Inequalities
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Responsible Consumption and Production (SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
Climate Action
(SDG 13)
Peace, Justice and Strong Institutions
(SDG 16)
PREREQUISITES
Open a free Trailhead account on https://trailblazer.me/TrailblazerLogin before the course 1st session.
COURSE CONTENT
What is the 4th industrial
revolution and why customer
experience is key?
1st session - 3H
Understanding Stakeholders
challenges, customer expectations
and how Salesforce can help
2nd session - 3H
How can You become a stakeholder
in this revolution?
3rd session - 3H
2H additional Trailhead
How to answer the digital transformation
challenges with a platform like
Salesforce?
4th session - 3H
-Introduction to the course
- 4th industrial Revolution: how
it impacts business? Who will
be the winners?
- Salesforce Presentation
-Customer Experience Analysis
assessment presentation
-Who are the stakeholders inside
companies and what are their
challenges?
-Customer Stories: Discover how our
customers get success in their digital
transformation
- Customer Testimony
- Demo
- Little Nemo Group Case Study
presentation
-Ecosystem Presentation
- Understanding how a big digital / IT
transformation project works
(governance, project management)
-Partner Testimony
-Selection of Trailhead courses
- Group Case Study Presentation
- Understanding challenges, motivations,
impacts, benefits and risks of a major IT
project
23
MAIN TEACHING & LEARNING METHODS
- Trailhead
- Class Discussions with alumni working in the industry
- Salesforce Customer Stories / Demonstrations
- Case Study Presentation: Pitch customer pain points / Find Salesforce solution
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment + Trailhead 60% Assignment (Professor)
ALL LO
LO1
LO2
LO3
LO4 LO5 LO6
Understanding of Customer
Expectations and Customer
Experience strategies / Salesforce and
its ecosystem knowledge
2
Group continuous
assessment:
Case Study
40% Oral evaluation in class
(Professor)
ALL LO
LO1
LO2
LO3
LO4 LO5 LO6
Understanding of digital
transformations challenges and their
related stakeholders inside
companies
REQUIRED READING
Optional: Trailblazer: The Power of Business as the Greatest Platform for Change - Marc Benioff
Optional: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to BillionDollar Companyand Revolutionized an Industry - Marc Benioff
24
24_M1_LI_BM_S2_EL3_HUM_7232: FAKE NEWS, PROPAGANDA, POLITICS, &
DEMOCRACY
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
BARZEGAR Karine
COURSE OBJECTIVES
“Fake News”. “Fake, Phony, Fake!”. “It's all fake News...”. “You are fake News!”. Fake news, meaning news that are not true have always existed, but in 2016, US
president Donald Trump took the expression “fake news” and diverted it into something else: a propaganda tool, and a very effective one, able to rise emotions
and opinions in millions of people, able to spread as fast as a virus and change people's minds and votes, to the level where politics in general and elections'
campaign periods have become a battleground between truth and fake news. But what is fake news? What is the exact meaning ? How is it different from news
reported by news outlets? Or from satire? Or propaganda?
Who makes it? How does it spread in a digital and ever-connected global world? Why do we fall for it? How does it influence us, especially during elections?
Through the analysis of world politics, news events or various topics (Brexit, Covid-19, Climate change, etc) and recent elections (US elections, French elections,
EU elections...) we will look into the phenomenon of disinformation and its impact on modern politics and democracies.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: the origins and the history of fake news, its making and its psychology
LO2: the use of fake news as a tool of propaganda, its impact on politics, elections, and democracy
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: to fact-check news and to spot fake news, misinformation and disinformation, and find reliable sources of news and media, strengthen their critical
mind as citizens and voters
LO4: to analyze their consumption and use of social media as well as their cognitive biases when confronted to news or fake news, especially during
elections
LO5: to be able to debunk basic disinformation through various open source tools
LO6: to stop or counteract against the spread of fake news in a digital democracy as a citizen
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
1 to 2 hours focus on the impact of fake news on democracies (and how they weaken institutions, peace and justice) as well as on fake news on climate change
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
None, except a genuine interest in news and politics.
COURSE CONTENT
From Ancient Greece's Agora and democracy to Donald Trump and Q-Anon, what is news, what is fake news ?
History of fake news
Various types of fake news (including deepfakes) and fact-checking tools in order to spot them & navigate through social media and news outlets
The rise of fake news with the boom of social networks and artificial intelligence (bots and trolls and AI)
The dynamics and psychology of fake news: why we fall for them
Political polarization, conspiracy theories (Q-Anon, Covid-19 videos, etc.)
Fake news' impact during elections through the examples of US elections (2016 & 2020), French elections (2017 & 2022)
Fake news' impact on political events and topics (Brexit, Covid-19, climate change)
The impact of disinformation on the press & news outlets, on politicians, and on the institutions of a democracy
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
25
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Midterm exam 40%
Written evaluation in class
(Professor) 90 minutes
ALL LO LO1 LO2
LO3
LO4 LO5
LO6
2 Final exam 60% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None
26
24_M1_LI_BM_S2_EL3_FIN_3981: FINANCIAL MARKET ECONOMICS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Philippe Cogneau
COURSE OBJECTIVES
Explain the notion of interest rate of bonds, and the associated topics (actuarial rate, duration...)
Show the absence of arbitrage principle and its consequence on the valuation of financial products.
Present the main characteristics of the most common derivatives and some of their practical applications.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Evaluate the value of a bond and assess its risk to a change in the interest rates
LO2: Understand the differences between the main derivatives and how to use them for hedging a position
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Reasoning: be able to cut a complex topic in its basic components
LO4: Assimilation & synthesis capacity: be able to transform an unknown situation into something already apprehended
LO5: Adopt a systems thinking approach
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
Students are assumed to know and understand the basic no�ons of interest rate computa�on (different methods, compound interests,
determina�on of present values & future values).
As this course is fully on-line, successful comple�on requires significant personal work.
COURSE CONTENT
Module TOPIC
1 Bonds
2 Generalities over derivatives and absence of arbitrage principle.
3 Forward contracts
4 Swaps, with focus on the IRS
5 Futures, with focus on the 3-month Euribor
6 Options
MAIN TEACHING & LEARNING METHODS
Lectures Case study Distance learning
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Final exam 100% Exam outside class (Hub) 120 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
The whole course notes (theory and exercises) are summarized in a booklet and available on the blackboard.
For the students who want to go one step beyond, the booklet contains more information about the financial products, topics that are
impossible to see in 12 hours, but which could be interesting to know for their professional life (ex: credit derivatives, i.e. CDS, securitization).
27
24_M1_LI_BM_S2_EL3_LAW_285 : FISCALITÉ ET GESTION DE PATRIMOINE
DIPLOME
Programme Grande Ecole EDHEC
ANNÉE ACADÉMIQUE
2023-2024
PROGRAMME
EDHEC
PÉRIODE
Semestre 2
NIVEAU D’ÉTUDE
MASTER 1
HEURES ÉTUDIANT
12
FILIERE
Business Management
ECTS
2
SOUS-FILIÈRE
CAMPUS
LILLE
EXPERTISE
COORDINATEUR DU
COURS
Emmanuelle DEGLAIRE
OBJECTIFS DU COURS
Maîtriser les enjeux financiers de la gestion de patrimoine, tant au stade des investissements, premiers et suivants, qui contribuent à constituer le patrimoine, que
de sa structuration, ou encore de la gestion régulière des différents actifs qui le composent et à terme de sa transmission aux générations futures. Comprendre et
appliquer les dispositions fiscales qui régissent l'imposition du patrimoine en France, de sa création à sa transmission. Intégrer les contraintes fiscales, juridiques
et réglementaires pour atteindre les objectifs personnels poursuivis. Analyser les opportunités qui s’offrent aux contribuables, soit par le contribuable lui-même,
soit de concert avec ses conseils.
OBJECTIFS D’APPRENTISSAGE
Après avoir suivi ce cours, les participants devraient être capables de connaître ou de comprendre (résultats fondés sur les connaissances) :
LO1 : prendre des décisions essentielles (ou de conseiller dans la prise de décision) au regard de la gestion de patrimoine des personnes physiques
LO2 : saisir l’importance des différentes étapes-clé : constitution, détention, cession et transmission de ce patrimoine
Plus précisément, les participants devraient être capables de (résultats fondés sur les compétences) :
LO3 : analyser une situation individuelle au regard de ses incidences fiscales
LO4 : conduire un entretien de gestion de patrimoine
LO5 :
LO6 :
INTÉGRATION DU DÉVELOPPEMENT DURABLE
Ce cours aborde les questions de développement durable à travers une ou plusieurs sessions de cours
Nombre d’heures dédiées : 1
Objectifs (SDGs) principaux :
Objectifs (SDGs) additionnels :
Bonne santé et bien-être
(SDG 3)
Pas de pauvreté (SDG 1)
Énergie propre et d’un coût abordable (SDG 7)
Travail décent et croissance économique
(SDG 8)
Faim « Zéro » (SDG 2)
Villes et communautés durables (SDG 11)
Industrie, innovation et infrastructures
(SDG 9)
Éducation de qualité (SDG 4)
Vie aquatique (SDG 14)
Inégalités réduites
(SDG 10)
Égalité entre les sexes (SDG 5)
Vie terrestre (SDG 15)
Consommation et production responsables
(SDG 12)
Eau propre et assainissement (SDG 6)
Partenariats pour la réalisation des objectifs
mondiaux (SDG 17)
Lutte contre les changements climatiques
(SDG 13)
Paix, justice et institutions efficaces (SDG 16)
PRÉREQUIS
Une connaissance de l’impôt sur le revenu serait un prérequis appréciable bien que non impératif.
CONTENU DU COURS
Rappel de fiscalité sur le calcul de l’impôt sur le revenu…
Présentation du régime des plus-values, de l’impôt sur la fortune immobilière (IFI) et de la fiscalité de la transmission du patrimoine: mutations à titre onéreux et
mutations à titre gratuit.
Etude des règles financières gouvernant la gestion de patrimoine.
Panorama des profils d’investisseurs et panorama des supports d’investissements.
Les produits de défiscalisation disponibles sur le marché,
Etude de cas de synthèse Entretien en conditions réelles.
MÉTHODES PÉDAGOGIQUES PRINCIPALES
Cours magistraux Etudes de cas Travaux de groupe Débats
MÉTHODES D’ÉVALUATION
TYPE D’ÉVALUATION
% DU TOTAL DE
LA NOTE
FORMAT
(Organisé et surveillé par)
DURÉE
OBJECTIF(S) D’APPRENTISSAGE
ÉVALUÉ(S)
1 Contrôle continu
individuel 100% Devoir/Dossier (Enseignant) Sur plusieurs jours TOUS LO1
LO2
LO3
LO4 LO5 LO6
RATTRAPAGE : Une session de rattrapage sera organisée pour les étudiants ne validant pas le cours. Le format de la session de rattrapage sera communiqué
ultérieurement par le HUB.
BIBLIOGRAPHIE
28
24_M1_LI_BM_S2_EL3_MGT_3913: FROM THE ITALIAN MAFIA TO SWEDISH IKEA, FROM
HERMES TO SAMSUNG THE HIDDEN FAMILY FORCES BEHIND ENTERPRISES
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Prof. Dr. Fabian BERNHARD
COURSE OBJECTIVES
What does the Italian mob organization called “Mafia” have in common with reputable businesses such as IKEA, Hermès or Samsung?
Well, in this course we will discover some of the underlying dynamics rooted in the familial structures, just as you might have seen them in
the famous movie “The Godfather” ™.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Learn and raise awareness why the influence of strong family blockholders leads to a distinctive form of organization
LO2: Increase students' understanding of family-influenced organizations and their role in the economy; Increase the awareness of the major issues
and problems of families in business
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Enhanced students' future entrepreneurial and managerial capabilities in a family business relevant context
LO4: Provide consulting advice to organizations with strong family-based blockholders
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course addresses sustainability issue(s) through one or several sessions
Number of dedicated hours: 2
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
Optional preparation: Watch the movie “The Godfather”(Parts 1 and 2) or read Mario Puzo’s best-selling novel of the same name. Alternatively, the popular
HBO series “Succession” can be a useful introduction and illustration of some of the topics discussed in class.
COURSE CONTENT
Section Topic
S1 Introduction to the topic & Family Businesses as Dynamic System
S2 Corporate Governance and Professionalization + Live Case (TBD)
S3 Continuous entrepreneurship, Innovation and Succession
MAIN TEACHING & LEARNING METHODS
Lectures Case study Class discussion Group work
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1
Individual continuous
assessment 50%
Online quiz/MCQ in class
(Professor)
Less than 30
minutes
ALL LO
LO1
LO2 LO3
LO4 LO5 LO6
2 Group continuous
assessment 50% Assignment (Professor) 120 minutes ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
The Gucci case: Envy me The rise and fall of Gucci
Further readings and cases provided in class
29
24_M1_LI_BM_S2_EL3_IT_5684: GRAPHIC DESIGN FOR SOCIAL MEDIA
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Marc-Antoine d’Hulst
COURSE OBJECTIVES
Discover and master the main graphic design tools to communicate efficiently via printed documents and social media networks.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Understand the formats for edition and publication.
LO2: Create printed and digital communication tools with Adobe Photoshop and Illustrator.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Draw icons and logotypes / Optimize and refine photography or picture.
LO4: Design a graphic composition and a page setup with text, pictures and vectorial drawings for social medias and printed documents.
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
(SDG 3)
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
(SDG 16)
PREREQUISITES
A perfect knowledge of the working environment (PC - Windows) is required as well as a good culture of the Web universe, a great creative autonomy coupled
with a proven sense of organization. Knowledge of an image processing software, such as Photoshop, is a real asset but is not mandatory.
COURSE CONTENT
Best practices for web and printed pictures (resolution, size and colors). Illustrator: Workspace, document settings and formats. Main geometric tools, shapes,
use of anchor points, outlines, gradients. Transformation tools, pathfinder, text options and path settings. Reproduction of logotypes and web icons. Photoshop:
workspace, document settings, canvas sizes and formats, layers management, main selection and path tools, shapes, color settings, and picture adjustments.
Text options, layer styles, blending options, filters and patterns. External resources for brushes and Mock up.
MAIN TEACHING & LEARNING METHODS
Lectures Case study Choose a method Choose a method
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 40 % Assignment (Professor) 60 minutes ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Individual continuous
assessment 60 % Assignment (Professor) 90 minutes ALL LO
LO1 LO2 LO3
LO4
LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
https://helpx.adobe.com.
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24_M1_LI_BM_S2_EL3_STRAT_5920: STRATEGIC ALLIANCES AND PARTNERSHIPS
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Konstantinos LIOUKAS
COURSE OBJECTIVES
The escalation of competition and the acceleration of innovation cycles make it increasingly difficult for firms to develop new technologies and to market their
products on their own. As a result, firms are increasingly relying on strategic alliances to achieve innovation, growth and competitive advantage. For example,
recently strategic alliances played an important role in the development of COVID-19 vaccines (e.g., the Pfizer BioNTech alliance). This course aims at investigating
how to manage successfully strategic alliances or partnerships.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Different motives for forming strategic alliances
LO2: The design or structure of different types of alliances
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Recommend an appropriate design or structure for a strategic alliance
LO4: Analyze and evaluate the entire alliance portfolio of a company (its strengths and weaknesses)
LO5: Adopt a systems thinking approach
LO6: Conceive transformation of organisations in line with desirable futures
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
There are no prerequisites for this course. However, students are expected to have some basic knowledge of Business Strategy (e.g., they have followed a more
general strategy course, like the course Strategic Management: Principles and Practice).
COURSE CONTENT
Motives for alliance formation
Alliance design
Managing alliance portfolios
MAIN TEACHING & LEARNING METHODS
Case study Group work Oral presentations Report
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment 50% Assignment (Professor) Several days ALL LO
LO1
LO2 LO3
LO4
LO5
LO6
2
Group continuous
assessment
50% Assignment (Professor) Several days
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Mockler, R. J. (1997). “Multinational Strategic Alliances: A Manager's Perspective”, Strategic Change
Gulati, R., and Singh, H. (1998). “The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances”,
Administrative Science Quarterly
Parise, S., and Casher, A. (2003). “Alliance Portfolios: Designing and Managing Your Network of Business-Partner Relationships”, Academy of Management
Executive
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24_M1_LI_BM_S2_EL3_ENT_5881: VALORIZATION OF STUDENT ASSOCIATIVE
ENGAGEMENT LEVEL 2
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Alexandre CARON
COURSE OBJECTIVES
The objective of this course is to enable students to validate knowledge and competencies acquired during a student associative engagement.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Apprehend the main challenges involved in developing an associative engagement as a student.
LO2: Understand and explain the relevant knowledge developed through their engagement missions and actions.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Valorise the professional competencies (business and soft skills) developed through an associative engagement
LO4: : Have a relevant, structured and convincing argument on his/her involvement in an association during a recruitment interview (internship or
job).
INTEGRATION OF SUSTAINABLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: NS
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
(SDG 8)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
Quality Education (SDG 4)
Life below Water (SDG 14)
(SDG 10)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 16)
PREREQUISITES
The student will have to submit an application in which (s)he will be required to describe the engagement project objectives, content, means and control
mechanisms. The acceptance will be valid after studying the provided document.
COURSE CONTENT
Professional competency analysis: preparation of a skills assessment
EDHEC Competency model introduction: Understanding the competencies expected by businesses
Competency grid Part 1: Taking stock of acquired skills
Intermediary coaching
Competency grid Part 2: Taking stock of acquired skills
Competency grid Part 3: Taking stock of acquired skills
Final coaching with a professional consultant
MAIN TEACHING & LEARNING METHODS
Distance learning Coaching
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Individual continuous
assessment
100%
PASS or FAILED Assignment (Professor) Several days ALL LO LO1
LO2
LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
Online tutorials and material will be available on the EDHEC learning Platform.
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24_M1_LI_BM_S2_EL3_DS_3551: VBA FOR EXCEL LEVEL 2
DEGREE
Programme Grande Ecole EDHEC
ACADEMIC YEAR
2023-2024
PROGRAMME
EDHEC
PERIOD
Semester 2
STUDY LEVEL
MASTER 1
STUDENT HOURS
12
TRACK
Business Management
ECTS
2
SUB-TRACK
CAMPUS
LILLE
EXPERTISE
COURSE COORDINATOR
Jeremie Laniez
COURSE OBJECTIVES
The aim of this course is to deepen students’ knowledge on the basics of VBA towards the manipulation of multiple objects with user-oriented procedures.
LEARNING OUTCOMES
After having taken this course, participants will be able to/are expected to know or understand (knowledge-based outcomes):
LO1: Object oriented programming, randomization, dynamic pathing.
LO2: Manipulate multiple workbooks with VBA procedures.
More specifically, participants should be able to (skill- and competency-based outcomes):
LO3: Design interactive applications with multiple objects to solve business problems.
LO4: User oriented VBA interfaces.
INTEGRATION OF SUSTANAIBLE DEVELOPMENT GOALS
The course is not addressing sustainability issue(s)
Number of dedicated hours: 0
The following SDGs are introduced in the course:
Main SDGs:
Additionnel SDGs:
No Poverty (SDG 1)
Affordable and Clean Energy (SDG 7)
Zero Hunger (SDG 2)
Sustainable Cities and Communities (SDG 11)
(SDG 9)
Quality Education (SDG 4)
Life below Water (SDG 14)
Gender Equality (SDG 5)
Life on Land (SDG 15)
(SDG 12)
Clean Water and Sanitation (SDG 6)
Partnerships for the Goals (SDG 17)
(SDG 13)
PREREQUISITES
WARNING! The VBA features on Mac OS are very limited. It is highly recommended to have access to a computer on Windows to successfully pass this course.
(there are some computers the students can use on the campus).
VBA level 1 elective, or serious previous experience with VBA.
COURSE CONTENT
Tutorials on Excel in a computer room, course support on PDF documents.
Mastering the use of userforms, formulas and functions in VBA. Introducing various random generated numbers applications and the code based file browsing:
finding, opening, changing and closing a series of files from a procedure.
MAIN TEACHING & LEARNING METHODS
Distance learning Choose a method Choose a method Choose a method
ASSESSMENT METHODS
EVALUATION TYPE % OF THE GRADE
FORMAT
(Organised and invigilated by)
DURATION LEARNING OBJECTIVES EVALUATED
1 Midterm exam 30 % Assignment (Professor) 60 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
2 Final exam 70 % Exam outside class (Hub) 90 minutes
ALL LO
LO1 LO2 LO3
LO4 LO5 LO6
RESIT SESSION: A resit session will be organised for students who do not pass the course. The format of the resit session will be communicated later by the HUB.
REQUIRED READING
None.