
due to countrywide uncertainty and dwindling
audiences. By the end of March, a third of the
global population was living under COVID-19
related restrictions and worldwide cases
exceeded 1 million.
With the entire territory in lockdown (Republic of
Ireland also locked down on 27 March) to curb the
transmission of COVID-19, all but essential business
premises were closed. Freedom of movement
was reduced to daily exercise, shopping for
necessities, medical need/caring and essential
travel for work. Working from home wherever
possible became a reality for the majority, with
online video calls replacing office environments
and the era of the virtual meeting truly arrived.
UK Chancellor, Rishi Sunak, announced the
largest peace time financial support package the
country had ever seen, including a furlough
scheme to keep those employed by shuttered
businesses from losing their income and jobs.
Amongst school closures, parents took on the role
of teachers, whilst trying to balance work and
home life in a world turned upside down. Friends
and family from different households were no
longer able to mix regardless of the occasion,
with long-planned weddings and events
cancelled. The ill and vulnerable became
increasingly isolated, and even funerals had
attendance limits applied. Every Thursday
evening the nation clapped on their doorsteps for
carers and frontline workers, particularly those in
the NHS, who sought to keep the country running
and battled to save lives, often without adequate
personal protective equipment (PPE).
ONGOING ONLINE
Whilst operating in a physical world became tricky,
e-commerce was booming as consumers moved to
digital purchases in just about every area of living.
With pubs, cafes, bars and restaurants closed, food
and alcohol sales reached new heights despite
over-subscribed home delivery services and an
early short supply of some essential goods.
Gyms, swimming pools and leisure centres shut
down, meaning the numbers of those exercising
outdoors increased and online sales of home
fitness equipment spiked. With hairdressers and
beauty salons out of bounds too, sales of home
grooming items also saw a huge rise.
With cinema screens off limits in most countries
around the world, some distributors pivoted to
early streaming releases to ensure some financial
return by capitalising on audiences being at
home and in search of distraction. Leading up to
lockdown, some films with a shortened theatrical
run due to COVID-19 made early appearances
including My Spy, The Invisible Man, The Hunt,
Emma, Bloodshot, Vivarium and Call of the Wild.
Once firmly into lockdown, Onward,
Misbehaviour and Star Wars: The Rise of
Skywalker all followed suit with early digital bows.
Though many high-profile titles were moved to
later in the year and beyond, with no certainty
as to when audiences could return to cinemas,
distributors looked in some cases to switch to
digital home launches, skipping their scheduled
theatrical bows altogether. The first and seemingly
most controversial of these releases was
Universal’s animated sequel Trolls: World Tour.
The move caused some consternation among
cinema operators, being seen as not only
opportunist, but also a step towards eroding
the theatrical window arrangement previously
adopted for the majority of releases.
Whilst a bold move on Universal’s part, the
reality was that a knock-on effect of the virus
had merely accelerated a long-anticipated
paradigm shift, with distributors and exhibitors
often coming down on opposing sides of the
argument. Throughout the first lockdown period,
from Spring to Summer 2020, more than 15 films
previously scheduled for a theatrical release
made their debut on PVOD or streaming
services, including family animation Scoob!;
war dramas Greyhound and Resistance;
comedies How to Build a Girl and Irresistible;
and Lin Manuel Miranda’s recorded version
of his hugely successful stage play Hamilton.
As with sports, live music, comedy and theatre,
film festivals and trade shows were similarly hit
with postponements and cancellations. Whilst
Berlin and TIFF took place in a somewhat
traditional form, bookending the toughest period
of restrictions, Cannes, Edinburgh and Tribeca all
withdrew from 2020, setting their sights on a
return in 2021. AFM, BFI Flare, LFF, Melbourne,
SXSW, and Venice all opted to pivot to become
online events with home streamed screenings.
CinemaCon was the first major film trade show to
postpone and then cancel, followed by the launch
of the first ever online CineEurope in June.
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