Business operations
IONOS is an international digitalization partner and reliable cloud enabler for small and medium-sized
enterprises (SMEs), as well as for individual users (e.g., freelancers) and larger corporate customers. It of-
fers a comprehensive product portfolio in the areas of web presence and productivity, as well as cloud
solutions. This portfolio is supported by first-class customer service and infrastructure. In addition,
IONOS offers an online marketplace for buying, selling, and parking domains.
The products and solutions are developed in the company's own development centers or in cooperation
with partner companies and operated on over 100,000 servers in 32 data centers, including 9 of its own.
Deviating business developments from the planned business performance in 2024 led to adjustments in
internal reporting to the chief operating decision maker. Since November of the 2024 fiscal year, the op-
erating business of IONOS has been divided into the “Digital Solutions & Cloud” and “AdTech” seg-
ments in order to be able to react to business developments in the different areas and to ensure
separate management. In line with internal management reporting, there are two reportable segments.
To ensure a standardized presentation, the prior-year figures for the reportable key figures were allo-
cated to the respective segments.
„Digital Solutions & Cloud” segment
The “Digital Solutions & Cloud” segment combines the business units Web Presence & Productivity and
Cloud Solutions. The Web Presence & Productivity unit forms the core business around traditional web
hosting. With this unit, IONOS offers its customers customized products that enable them to easily set up
an internet presence. By contrast, the Cloud Solutions unit focuses on customizable server products to
meet the growing demand.
In the area of web presence and productivity, IONOS offers professional solutions for online presence,
such as domain registration, web hosting, website builders with artificial intelligence support, and dedi-
cated servers. This is supported by additional productivity products (e.g., e-commerce, e-mail and market-
ing applications) and additional services such as search engine optimization, business applications or
storage and security solutions.
In addition to the main international brand IONOS, the target group-specific marketing of the product
portfolio is carried out by differently positioned brands such as STRATO, arsys, fasthosts, home.pl and
World4You. In addition, there are brands with extensive domain expertise, such as United Domains and
InterNetX, which offer professional services related to active domain management.
With its focus on small and medium-sized enterprises (“SMEs”) in the area of web presence and productiv-
ity, IONOS operates in a market that is highly fragmented on the customer side. On the product side,
these customers typically depend on the products offered by IONOS, as these are essential for sales and
sales support. In addition, in most cases, the products account for only a small portion of an SME's costs
and are usually paid for monthly by the customers. For example, it is rather unlikely that a small or me-
dium-sized company would stop operating its website for cost reasons or regularly compare prices with
lesser-known but comparable providers in order to change providers. Instead, such companies often pri-
oritize the reliability and stability of their existing website over potential cost savings.
The cloud solutions offering includes both public and private cloud solutions with a wide range of services
in the area of Infrastructure-as-a-Service (“IaaS”), Platform-as-a-Service (“PaaS”) and Software-as-a-Service
(“SaaS”).
IONOS focuses on providing scalable and high-performance cloud services for small and medium-sized
companies, as well as large customers looking for flexible and cost-efficient solutions for their web pres-
ence and work productivity. IONOS' customized virtual private servers, cloud servers, and PaaS, IaaS, and
SaaS offerings are crucial to the smooth operation and rapid growth of these companies, with modern
hardware and reliable support providing a solid foundation for their digital business success. In view of