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2008 Intuit (INTU) 10-K Annual Report - Sep 12th, 2008 702kb
2007 Intuit (INTU) 10-K Annual Report - Sep 14th, 2007 697kb
2006 Intuit (INTU) 10-K Annual Report - Sep 15th, 2006 662kb
2005 Intuit (INTU) 10-K Annual Report - Sep 26th, 2005 658kb
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2003 Intuit (INTU) 10-K Annual Report - Sep 19th, 2003 683kb
2002 Intuit (INTU) 10-K Annual Report - Sep 25th, 2002 638kb
Table of Contents
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________________________
FORM 10-K
☑ Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended July 31, 2025
OR
☐ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from to
Commission File Number 0-21180
INTUIT INC.
(Exact name of registrant as specified in its charter)
Delaware 77-0034661
(State or other jurisdiction of incorporation or organization) (IRS Employer Identification No.)
2700 Coast Avenue, Mountain View, CA 94043
(Address of principal executive offices) (Zip Code)
(650) 944-6000
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class Trading Symbol Name of each exchange on which registered
Common Stock, $0.01 par value INTU Nasdaq Global Select Market
Securities registered pursuant to Section 12(g) of the Act: None.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☑ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐ No ☑
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes ☑ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T
(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☑ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.
Large accelerated filer ☑Accelerated filer ☐Non-accelerated filer ☐
Smaller reporting
company ☐
Emerging growth
company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit
report. ☑
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect
the correction of an error to previously issued financial statements. ☐
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of
the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☑
The aggregate market value of Intuit Inc. outstanding common stock held by non-affiliates of Intuit as of January 31, 2025, the last business day of our most recently
completed second fiscal quarter, based on the closing price of $601.51 reported by the Nasdaq Global Select Market on that date, was $164.2 billion.
The number of shares (in thousands) of Intuit voting common stock outstanding as of August 26, 2025 was 278,805.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive proxy statement for its 2026 Annual Meeting of Stockholders are incorporated by reference in Part III of this Annual Report on
Form 10-K.
Table of Contents
INTUIT INC.
FISCAL 2025 FORM 10-K
INDEX
Page
PART I
ITEM 1: Business 4
ITEM 1A: Risk Factors 15
ITEM 1B: Unresolved Staff Comments 29
ITEM 1C: Cybersecurity 29
ITEM 2: Properties 30
ITEM 3: Legal Proceedings 30
ITEM 4: Mine Safety Disclosures 30
PART II
ITEM 5: Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 31
ITEM 6: [Reserved] 32
ITEM 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations 33
ITEM 7A: Quantitative and Qualitative Disclosures About Market Risk 52
ITEM 8: Financial Statements and Supplementary Data 54
ITEM 9: Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 99
ITEM 9A: Controls and Procedures 99
ITEM 9B: Other Information 99
ITEM 9C: Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 99
PART III
ITEM 10: Directors, Executive Officers and Corporate Governance 100
ITEM 11: Executive Compensation 100
ITEM 12: Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 100
ITEM 13: Certain Relationships and Related Transactions, and Director Independence 100
ITEM 14: Principal Accountant Fees and Services 100
PART IV
ITEM 15: Exhibits and Financial Statement Schedules 101
ITEM 16: Form 10-K Summary 104
Signatures 105
Intuit, TurboTax, Credit Karma, QuickBooks, and Mailchimp, among others, are registered trademarks and/or registered service marks of Intuit Inc., or one of its subsidiaries, in the
United States and other countries. Other parties’ marks are the property of their respective owners.
2 Intuit Fiscal 2025 Form 10-K
Table of Contents
Forward-Looking Statements
This Annual Report on Form 10-K contains forward-looking statements that involve risks and uncertainties. Please also see the section entitled “Risk Factors” in
Item 1A of Part I of this Annual Report for important information to consider when evaluating these statements. All statements in this report, other than statements that
are purely historical, are forward-looking statements. Words such as “will,” “expect,” “anticipate,” “intend,” “plan,” “believe,” “forecast,” “estimate,” “seek,” and similar
expressions also identify forward-looking statements. In this report, forward-looking statements include, without limitation, the following:
•our expectations and beliefs regarding future conduct and growth of the business;
•statements regarding the impact of macroeconomic conditions on our business;
•our beliefs and expectations regarding seasonality, competition, and other trends that affect our business;
•our expectation that we will continue to invest significant resources in our product development, marketing and sales capabilities, including products and
services incorporating artificial intelligence;
•our expectation that we will continue to invest significant management attention and resources in our information technology infrastructure and in our privacy
and security capabilities;
•our expectation that we will work with the broader industry and government to protect our customers from fraud;
•our expectation that we will generate significant cash from operations;
•our expectation that total service revenue as a percentage of our total revenue will grow over the long term;
•our expectations regarding the development of future products, services, business models and technology platforms and our research and development
efforts;
•our assumptions underlying our critical accounting estimates, including our judgments and estimates regarding revenue recognition; the fair value of goodwill;
and expected future amortization of acquired intangible assets;
•our intention not to sell our investments and our belief that it is more likely than not that we will not be required to sell them before recovery at par;
•our belief that the investments we hold are not other-than-temporarily impaired;
•our belief that we take prudent measures to mitigate investment-related risks;
•our belief that our exposure to currency exchange fluctuation risk will not be significant in the future;
•our assessments and estimates that determine our effective tax rate;
•our belief that our income tax valuation allowance is sufficient;
•our belief that it is not reasonably possible that there will be a significant increase or decrease in our unrecognized tax benefits over the next 12 months;
•our belief that our cash and cash equivalents, investments and cash generated from operations will be sufficient to meet our seasonal working capital needs,
capital expenditure requirements, contractual obligations, commitments, debt service requirements, and other liquidity requirements associated with our
operations for at least the next 12 months;
•our expectation that we will return excess cash generated by operations to our stockholders through repurchases of our common stock and the payment of
cash dividends, after taking into account our operating and strategic cash needs;
•our judgments and assumptions relating to our loan portfolio;
•our belief that our debt facilities will be available to us should we choose to borrow under them;
•our expectations regarding acquisitions and their impact on business and strategic priorities;
•our expectations regarding the timing and costs associated with our plan of reorganization; and
•our assessments and beliefs regarding the future developments and outcomes of pending legal proceedings and inquiries by regulatory authorities, the
liability, if any, that Intuit may incur as a result of those proceedings and inquiries, and the impact of any potential losses or expenses associated with such
proceedings or inquiries on our financial statements.
We caution investors that forward-looking statements are only predictions based on our current expectations about future events and are not guarantees of future
performance. Actual outcomes and results may differ materially from what is expressed or forecast in these forward-looking statements. Risks, uncertainties and other
factors that might cause such differences, some of which could be material, include but are not limited to those discussed in the section entitled “Risk Factors” in Item
1A of Part I of this Annual Report. We encourage you to read carefully all information provided in this report and in our other filings with the Securities and Exchange
Commission before deciding to invest in our stock or to maintain or change your investment. These forward-looking statements are based on information as of the
filing date of this Annual Report and, except as required by law, we undertake no obligation to revise or update any forward-looking statement for any reason.
Table of Contents
PART I
ITEM 1 - BUSINESS
BACKGROUND
Overview and Mission
Intuit is a global financial technology platform with a mission to power prosperity around the world. Serving approximately 100 million consumers, small and mid-
market businesses, and accountants worldwide, Intuit’s platform brings the power of artificial intelligence (AI) and human intelligence together to fuel customers’
success. With TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, we help put more money in customers’ pockets, save them time by
eliminating work, and help ensure that they have complete confidence in every financial decision they make.
Our strategy is to be an AI-driven expert platform by connecting customers to a virtual team of AI agents and AI-enabled human tax and financial experts. We're
creating done-for-you experiences by automating everyday tasks, managing complex workflows and processes, and solving challenges before they arise with
predictive insights. We connect customers to AI-enabled human experts for that last mile of decisions or to complete the work for them.
We harness the power of data, data services, AI, and human intelligence that help customers reach their financial goals. Intuit's all-in-one business platform helps
customers run and grow their businesses end-to-end, from lead to cash. This includes financial management - including payments and capital - compliance, human
capital management, and marketing products and services. Intuit's consumer platform helps customers do their taxes with ease and confidence and improve their
financial success, from credit building to wealth building, with tax and personal financial management products. For accounting professionals, we provide professional
tax and financial management products and services.
Intuit Inc. was incorporated in California in March 1984. We reincorporated in Delaware and completed our initial public offering in March 1993. Our principal
executive offices are located at 2700 Coast Avenue, Mountain View, California, 94043, and our main telephone number is 650-944-6000. When we refer to “we,”
“our,” or “Intuit” in this Annual Report on Form 10-K, we mean the current Delaware corporation (Intuit Inc.) and its California predecessor, as well as all of our
consolidated subsidiaries.
Our Business Portfolio
We organize our businesses into four reportable segments:
Global Business Solutions : This segment serves small and mid-market businesses around the world, and the accounting professionals who assist and
advise them. QuickBooks and Intuit Enterprise Suite are offerings powered by our all-in-one business platform which includes financial management services,
human capital management solutions such as payroll and time tracking, money solutions, such as merchant payment processing, bill pay, checking accounts
through an FDIC-member bank partner, and financing for small and mid-market businesses. Intuit Enterprise Suite provides mid-market businesses with a
configurable, AI-powered solution that includes multi-entity and multi-dimensional financial management capabilities designed to seamlessly scale and enhance
productivity and profitability for more complex businesses to streamline operations. Mailchimp offerings include marketing automation and customer relationship
tools.
Consumer: This segment primarily serves consumers, helping customers get their taxes done with confidence—whether they do it themselves or with the help
of an AI-enabled human expert. TurboTax delivers do-it-yourself and assisted income tax preparation products and services sold in the United States (U.S.) and
Canada.
Credit Karma: This segment serves consumers with a personal finance offering that helps members find the right financial products and make smarter money
decisions throughout the year to reach their financial goals. This includes personalized recommendations for credit card, home, auto, and personal loan, and
insurance products; online savings and checking accounts through an FDIC-member bank partner; and access to their credit scores and reports, credit and
identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress.
ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both business success and tax preparation and filing. Our
professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment.
(1)
(1)
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Our Business and Growth Strategy
The era of AI is igniting global innovations at an incredible pace and will fundamentally transform every part of our work and personal lives. We made an early bet on
AI, declaring our AI-driven expert platform strategy in 2019. We have transformed the company from a tax and accounting platform to an AI-driven expert platform.
We have a significant competitive advantage with our scale of data, data services, AI capabilities, ecosystem of applications, and our large network of AI-enabled
human experts to become the all-in-one platform for consumers, businesses, and accountants. We're disrupting the categories we operate in to drive better money
outcomes for our customers.
We leverage AI and human intelligence to provide our customers with done-for-you experiences that automate tasks, identify actionable insights to drive important
decisions, and manage end-to-end workflows or entire processes to eliminate work, while ensuring the customer remains in control. When customers need additional
help or want help to complete the work on their behalf, we connect them with the best human expert from our network of thousands of AI-enabled financial, tax, and
bookkeeping experts who can complete a specific task, address specialized questions, or manage the entire workload. Our strategy, combined with our Big Bets that
focus on the largest customer problems and growth opportunities, positions us for durable growth.
In fiscal 2025, we launched a transformative set of AI agents that provide customers with a virtual team to complete jobs on their behalf, dramatically improving how
businesses run and grow. Combined with our AI-enabled human experts, these agents are automating workflows and delivering real-time insights to drive growth and
improve cash flow. Our redesigned user interface and new business feed highlights these real-time insights and recommendations and the tasks completed by agents
on behalf of the customer. We also launched AI agents in Intuit Enterprise Suite, including accounting, payments, finance, and project management agents,
transforming how our small and mid-market business customers manage their finances by automating a variety of day-to-day tasks, and increasing productivity.
Our innovation has been possible with the investments in our proprietary Generative AI Operating System (GenOS), which have enabled us to fuel innovation with
unparalleled speed for our customers. Built for our internal developers, GenOS not only keeps pace with rapid technological industry advances but is setting the pace
—by melding the best of artificial intelligence and human intelligence on our platform. This enables us to rapidly deliver a new class of intelligent, autonomous financial
solutions that will define the next decade of growth for our customers and for Intuit. Our AI-driven expert platform and products are built in keeping with the company’s
commitment to data privacy, security, and responsible AI governance. We safeguard customer data and protect privacy using industry-leading technology and
practices, and adhere to responsible AI principles that guide how we operate and scale our platform with our customers’ best interests in mind.
As we execute our global AI-driven expert platform strategy, we prioritize resources on our Big Bets across the company. We have driven significant momentum
across the company over the past year. Looking ahead, we are doubling down on the areas that drove strong results this year where the combination of AI and
human intelligence delivers done-for-you experiences, helps customers put more money in their pockets, and builds our mid-market business.
As the external environment evolves, we continue to innovate and adapt our strategy and anticipate our customers’ needs. For more than 40 years, we have been
dedicated to developing innovative solutions that are designed to solve our customers' most important financial problems. At Intuit, we believe that everyone should
have the opportunity to prosper, and we never stop working to find new, innovative ways to make that possible.
PRODUCTS AND SERVICES
During fiscal 2025, we offered our products and services in the four segments described in “Our Business Portfolio” above. The following table shows the percentage
of total revenue contributed by each of these segments over the last three fiscal years.
Fiscal 2025 Fiscal 2024 Fiscal 2023
Global Business Solutions 59 % 59 % 56 %
Consumer 26 % 27 % 29 %
Credit Karma 12 % 10 % 11 %
ProTax 3 % 4 % 4 %
Total international net revenue was approximately 8% of consolidated total net revenue in each of the twelve months ended July 31, 2025, 2024, and 2023.
For financial information about our reportable segments, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 7 and
Note 14 to the consolidated financial statements in Item 8 of this Annual Report.
Intuit Fiscal 2025 Form 10-K 5
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Global Business Solutions
Our Global Business Solutions segment serves small and mid-market businesses around the world, and the accounting professionals who assist and advise them.
Our vision is to be the connected all-in-one platform with a virtual team of AI agents and AI-enabled human experts that small and mid-market businesses rely on
every day to run and grow their businesses.
Small and mid-market business owners are constantly faced with challenges and barriers in their journey to success. Universally, businesses at every stage of growth
struggle to get customers, pay and get paid, get capital, manage their workforce, get access to advice, and stay compliant. Our all-in-one platform features AI agents,
providing actionable, AI-driven insights and automation to help our customers grow and run their businesses with confidence. These AI agents are also able to work
alongside our large network of AI-enabled human experts to provide businesses with additional expertise and support.
Get Customers
Mailchimp. Mailchimp offers email and other marketing solutions that enable small and mid-market businesses to digitally promote themselves across email, social
media, short message service (SMS), landing pages, ads, websites, and more, all from one place.
Pay and Get Paid
Payment Processing Solutions. Our full range of merchant services for small and mid-market businesses includes credit card, debit card, Apple Pay, and ACH
payment services for in-person and card-not-present payments. We offer instant deposit and payment dispute protection options for eligible customers. Through
seamless onboarding and automated transaction reconciliation, our payment processing solutions are deeply integrated into our QuickBooks Online, Desktop, and
Intuit Enterprise Suite offerings.
QuickBooks Checking. The QuickBooks Checking business bank account comes with a physical and virtual debit card for more spending power, fast payments with
no-fee Instant Deposit, and powerful cash flow management with envelopes for partitioning funds for future expenses, all with no fees.
Bill Pay. Our QuickBooks Online offerings and Intuit Enterprise Suite allow small and mid-market businesses to organize bills and make payments online. Small and
mid-market businesses can connect with vendors and automatically import bills through our network, resulting in easier and faster payments.
Get Capital
Capital. We offer financing options for small and mid-market businesses to help them get the capital they need to succeed. The financing process provides customers
with the ability to use their QuickBooks data to qualify to borrow capital, whether from Intuit via our originating bank partner or from partners on our QuickBooks
Capital Marketplace. Additionally, QuickBooks Line of Credit provides flexible access to capital through pre-approved credit limits. Qualified small and mid-market
businesses can choose to borrow funds through a series of term loans within a maximum approved credit limit.
Manage Their Workforce
Workforce Solutions. Our payroll solutions, available as online or desktop solutions, are sold on a subscription basis and integrate with our QuickBooks Online and
Desktop offerings and Intuit Enterprise Suite, or may be purchased standalone. Our online payroll offerings include automated tax payments and filings, as well as
access to human resources solutions and employee benefits offerings such as health insurance and 401(k) plans. We also offer time tracking solutions, which
seamlessly integrate with our online payroll offerings to help businesses easily and accurately track time for their mobile workforce, including tools for project planning,
job costing, and tracking billable hours per client.
Access Advice
QuickBooks Live. Businesses can get support through Expert Assisted and Full-Service Bookkeeping. With QuickBooks Live Expert Assisted, businesses have on-
demand access to expert bookkeepers who can provide guidance and support on managing their books and making smart business decisions. With QuickBooks Live
Full-Service Bookkeeping, businesses get one-on-one support from our team of expert bookkeepers to manage and maintain books with guaranteed accuracy. Our
experienced bookkeepers are certified QuickBooks ProAdvisors, and many are Certified Public Accountants.
QuickBooks ProAdvisor. Accounting professionals can assist with bookkeeping, taxes, payroll, and more. Our free Find a ProAdvisor service helps customers find a
QuickBooks Certified accountant or bookkeeper who knows their niche, speaks their language, or is nearby. To enable our network of hundreds of thousands of
accountants, we offer memberships to the QuickBooks ProAdvisor program, which provides accountants access to QuickBooks Online Accountant, technical support,
training, product certification, marketing tools, and discounts on Intuit products and services purchased on behalf of clients.
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Be Compliant
QuickBooks Online. Designed for all kinds of businesses, QuickBooks Online helps simplify accounting and tax compliance. Users can track income and expenses,
create and send invoices and estimates, manage and pay bills, and review a variety of financial reports. QuickBooks Online also has powerful industry-specific
capabilities such as features for product-based businesses. QuickBooks Online is an open platform, enabling third-party developers to create online and mobile
applications that integrate with our offering.
We offer different QuickBooks Online solutions depending on the size and complexity of the business, including Simple Start, Essentials, and Plus. QuickBooks
Online Advanced is designed for mid-market businesses with more complex needs. QuickBooks Solopreneur and QuickBooks Self-Employed are designed for
independent contractors and solo entrepreneurs.
Intuit Enterprise Suite. Designed for complex mid-market companies seeking to streamline operations, enhance productivity, and support growth, this solution builds
upon the familiar QuickBooks Online interface. It integrates advanced financial management solutions, such as multi-entity accounting and multi-dimensional
reporting, along with human resource and marketing tools in a unified solution.
QuickBooks Desktop Software. Our QuickBooks financial management solutions are also available as desktop versions for businesses on a subscription basis.
QuickBooks Desktop Plus is designed for small businesses. QuickBooks Enterprise is designed for mid-market businesses with more complex needs and is available
for download or as a hosted solution. This offering provides industry-specific reports and features for a range of industries, including Contractor, Manufacturing,
Wholesale and Distribution, Retail, Nonprofit, Professional Services, and Accountants.
Financial Supplies. We offer a range of financial supplies designed for individuals and businesses that use our QuickBooks offerings. These include standard paper
checks, Secure Plus checks with CheckLock fraud protection features, a variety of stationery, tax forms, and related supplies.
Consumer
Our Consumer segment includes our TurboTax products and services that are designed to enable consumers and businesses to prepare and file their federal and
state income tax returns quickly and accurately. These offerings are available either online or as desktop versions in the U.S. and Canada. They are designed to be
easy to use yet sophisticated enough for complex tax returns, serving the varied needs of our customers, from those who file simple returns to those who itemize
deductions, own investments or rental property, and manage small and mid-market businesses.
Our do-it-yourself tax products and services are designed for customers who choose to independently prepare and file their tax returns. Our assisted tax products and
services, such as TurboTax Live and TurboTax Live Full Service, are designed for customers who seek professional tax advice or who want their returns prepared by
an expert. We also offer complementary services, including electronic filing of federal and state income tax returns, faster access to tax refunds, audit defense, and
audit support.
Our online tax preparation, filing, and other services are offered through the websites and mobile apps of thousands of financial institutions, electronic retailers, and
other online merchants. Financial institutions can offer our online tax preparation and filing services to their customers through a link to TurboTax Online.
Credit Karma
Our Credit Karma segment provides consumers with a financial platform that propels them forward wherever they are on their financial journey, enabling them to
understand their financial picture, make smart financial decisions, and stick to their financial plan. The platform offers a number of services to our members: access to
their credit scores and reports, credit and identity monitoring, credit building, credit report dispute, tools to help understand net worth and make financial progress,
personalized recommendations of credit card, loan, and insurance products, and access to our TurboTax offerings, including tax preparation software and early tax
refunds. Credit Karma Money offers members online savings and checking accounts through an FDIC-member bank partner. To provide services to our members,
Credit Karma works with a variety of partners, including credit bureaus, banks, credit card issuers, insurance carriers, and other financial institutions and lending
partners. Additionally, Credit Karma leverages Lightbox, a first-of-its-kind enterprise platform which allows lenders to leverage thousands of de-identified data points
from Credit Karma members to help provide our members with greater certainty that they will be approved if they apply for a financial product.
ProTax
Our ProTax segment includes our professional tax offerings and serves professional accountants in the U.S. and Canada, who are essential to both small business
success and tax preparation and filing. Our professional tax offerings consist of Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax
Online in Canada. These offerings enable accountants to accurately and efficiently complete and electronically file a full range of federal and state tax returns for
individuals and businesses. Lacerte is designed for full-service, year-round accounting firms who handle more complex returns. ProSeries is designed for year-round
tax practices handling moderately complex tax returns. ProConnect Tax Online is our
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cloud-based solution, designed for full-service, year-round practices that prepare all types of individual and business returns and integrates with our QuickBooks
Online offerings. ProFile is our Canadian desktop tax offering, which serves year-round, full-service accounting firms for both individual and business tax returns.
ProTax Online is our Canadian cloud-based tax solution, designed for full-service, year-round practices who prepare all forms of individual and business tax returns. It
is integrated into QuickBooks Online Accountant to provide seamless integration of data across books and tax through our Workpapers solution. We also offer a
variety of tax-related services that complement the tax return preparation process, including advisory services, year-round document storage, bank products, e-
signature, and collaboration services, as well as additional capabilities such as desktop hosting, fixed asset management, and third-party solutions for practice
management for some of our U.S. tax offerings.
PRODUCT DEVELOPMENT
The markets for software and related services are characterized by rapid technological change, shifting customer needs, and frequent new product introductions and
enhancements. To succeed in these markets, continuous investment is required to innovate, develop new products and services, and enhance existing offerings. Our
product development efforts are more important than ever as we pursue our growth strategy.
We develop many of our products and services internally, and we have a number of U.S. and foreign patents and pending applications that relate to various aspects of
our products and technology. We supplement our internal development efforts by acquiring businesses and technologies. We also purchase or license products and
technology from third parties and establish other relationships that enable us to enhance or expand our offerings more rapidly. We expect to expand our third-party
technology relationships as we continue to pursue our growth strategy.
Our offerings have rapid development cycles. In addition, developing consumer and professional tax software and services presents unique challenges because of the
demanding development cycle required to accurately incorporate federal and state tax law and tax form changes within a rigid timetable. The development timing for
our small business payroll and merchant payment processing services offerings varies with business needs and regulatory requirements, and the length of the
development cycle depends on the scope and complexity of each project.
We continue to make substantial investments in research and development. We expect to focus our future research and development efforts on enhancing existing
products and services with done-for-you experiences, financial recommendations, personalization, and ease of use enabled by AI and other advanced technologies.
We continue to focus on developing new products and services, including global offerings, and undertaking significant research and development for ongoing projects
to update the technology platforms for several of our offerings.
SEASONALITY
Our Consumer and ProTax offerings have a significant and distinct seasonal pattern as sales and revenue from our income tax preparation products and services are
typically heavily concentrated in the period from November through April. This seasonal pattern typically results in higher net revenues during our second and third
quarters ending January 31 and April 30, respectively.
We expect the seasonality of our Consumer and ProTax businesses to continue to have a material impact on our quarterly financial results in the future.
MARKETING, SALES, AND DISTRIBUTION CHANNELS
Markets
Our primary customers are consumers and small and mid-market businesses. We also provide specialized tax and accounting products to professional accountants.
We partner with financial institutions and other partners, who we connect with consumers on our platform. The markets in which we compete have always been
characterized by rapid technological change, shifting customer needs, and frequent new product introductions and enhancements by competitors. The widespread
usage of mobile devices and social media, along with the evolution of AI, has accelerated the pace of change and revolutionized how customers learn about,
evaluate, and purchase products and services.
Real-time, personalized online shopping experiences are the standard. In addition, many customers now begin shopping in one channel and ultimately purchase in
another. This has created a need for integrated, multi-channel, shop-and-buy experiences. Market and industry changes quickly make existing products and services
obsolete. Our success depends on our ability to respond rapidly to these changes with new business models, updated competitive strategies, new or enhanced
products and services, and other changes in the way we do business.
Marketing Programs
We use a variety of marketing programs to generate direct sales, develop leads, increase general awareness of the Intuit brand and our product portfolio, and drive
sales in retail. These programs include offline marketing, such as TV and radio advertising; digital marketing, such as display and pay-per-click advertising, search
and generative engine optimization, and social and affiliate marketing; email marketing; in-product marketing to drive awareness of related products and services;
public relations;
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sponsorships; podcast marketing; mobile marketing; and retail marketing of our consumer tax offerings. Our campaigns are designed to attract new users, retain
existing users, and cross-sell additional offerings.
Sales and Distribution Channels
Direct Channel. We offer our products and services directly through our websites, apps, and call centers. Direct online offerings are an effective channel for customers
who can make purchase and other decisions regarding our and our partners’ offerings based on content provided on our websites, or via other online content and
word-of-mouth recommendations. For many of our products, assisted sales continues to be an effective channel for serving customers who want live help to select the
products and services that are right for their needs. We also have a direct sales force that calls on accountants, bookkeepers, and marketing professionals, and seeks
to increase their awareness, usage, and recommendation of our business and professional tax solutions. We market certain products directly to mid-market
businesses through our direct sales force.
Multi-Channel Shop-and-Buy Experiences. Our customers primarily research products and services online. Many customers buy and use our products and services
entirely online. Some research online but make their purchase at a retail location. Because many customers shop across multiple channels, we continue to
coordinate our online, offline, and retail presence and promotions to support an integrated, multi-channel shop-and-buy model. We also focus on cross-selling
complementary Intuit and third-party offerings online and in-product.
Online App Stores. We distribute many of our offerings for mobile devices through proprietary online stores that provide applications for specific devices.
Partner and Other Channels. We offer many of our products and services through partners and other channels, including value-added resellers, technology partners
with complementary platforms, accountants, bookkeepers, marketing professionals, and professional service providers who help us reach new customers at the point
of need and drive growth and market share by extending our online reach. These partners combine our products and services with marketing, sales, and technical
expertise to deliver a complete solution at the local level. We also sell our TurboTax Desktop offerings at retail locations across the U.S. and Canada and on retailer
websites. In Canada, we also rely on distributors who sell products into the retail channel.
COMPETITION
We face intense competition in all aspects of our businesses across all of our offerings. Competition is rapidly evolving, fragmented, and involves complex
interdependencies with many businesses. Competitive pressures in many of the market segments we serve have grown markedly over the past few years, and the
marketing and distribution channels continue to evolve. We expect these trends to continue. Our competitors may introduce superior products and services,
successfully use and deploy new technologies such as AI that may reduce customer demand for our products or services, reduce prices, have greater technical,
marketing, and other resources, have greater brand recognition, have larger installed bases of customers, have well-established relationships with our current and
potential customers and partners, advertise aggressively, or beat us to market with new products and services.
The competitive landscape is constantly evolving. This occurs as we expand into new market segments and geographic regions and extend our capabilities, as well
as when new companies emerge or existing companies extend their capabilities (either directly or through acquisitions or partnerships) to include the market
segments and geographic regions in which we operate. Given the breadth of the products and services that we offer as a global financial technology company and the
customer problems that we aim to solve, we compete with offerings from a variety of organizations across a range of industries, including large global companies,
smaller geographically focused companies, startups, and professional services. Entities that offer or provide access to offerings that we may compete with include:
•business software providers, including industry-specific vertical software providers and embedded software providers, that offer solutions such as accounting,
business management and financial software, marketing automation, customer relationship management, inventory management, payroll and workforce
management;
•private and publicly-funded tax preparation and filing service providers, including embedded software providers;
•accounting, consulting, and tax firms;
•companies and banks that provide money services, including merchant payment processing, bill pay, checking and savings accounts, financing and point of
sale devices;
•companies that provide personal finance management products and tools, including access to credit scores, credit and identity monitoring, credit-building
tools, and tools to help understand net worth and make financial progress;
•companies that provide a marketplace of consumer financial offerings;
•financial institutions;
•credit bureaus; and
•platform companies that could develop competing technology solutions to any of the problems that our customers may face.
We believe our most important competitive factors are our innovation and technology capabilities, functionality, ease of use, and security of our offerings, the
integration of our offerings with each other and third-party offerings, brand recognition and reputation, quality of support, and cost. We believe that we compete
favorably based on these factors and our ability to remain competitive will largely depend on our ongoing performance.
Intuit Fiscal 2025 Form 10-K 9
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CUSTOMER SUCCESS
For many of our offerings, we provide support through multiple channels including telephone, email, online and video chat, text messaging, our customer support
websites, self-help assets embedded in our products, and online communities where consumers can share knowledge and product advice with each other.
We also provide access to experts, through our TurboTax and QuickBooks Live offerings, who provide tax advice, tax preparation, and bookkeeping services.
Our customer success staff predominantly consists of Intuit-employed and outsourced experts. We supplement with seasonal employees and additional outsourcing
during periods of peak call volumes, such as during the tax return filing season or following a major product launch. We augment the services we provide with
outsourced partnerships domestically and internationally. A majority of our outsourced customer success personnel are based domestically, with additional
international teams located primarily in the Philippines and Canada.
We also source staff through our Prosperity Hub program, which is designed to spark economic prosperity in underserved communities. One part of this program is
our socially responsible sourcing model, where we both directly and through customer success partner-employers, hire, train, and retain workers who deliver support
and services for our customers.
Self-help information is offered for free in-product and on our support websites for many of our offerings. Support alternatives and fees vary by product. For example,
some product subscriptions receive 24/7 support and additional contact channel options.
MANUFACTURING AND DISTRIBUTION
Online Products and Services
Our online offerings include QuickBooks Online, Intuit Enterprise Suite, online payroll services, merchant payment processing and bill pay services, Mailchimp’s
marketing automation and customer relationship offerings, TurboTax Online, ProConnect Tax Online, consumer and professional electronic tax filing services, and
Credit Karma offerings. We use public cloud providers, such as Amazon Web Services and Google Cloud Platform, for most of our systems, networks, and databases
used to operate these online offerings.
Desktop Software and Supplies
Our desktop software customers generally electronically download software as demand for physical packaged products has declined. When supplies are ordered, we
typically ship the physical product within a few days of receiving an order, and backlog is minimal.
PRIVACY AND SECURITY
We host, collect, process, use, and retain large amounts of sensitive and personal data from our customers, users, workforce, and third-party partners. We are
stewards of this data and have designed data stewardship principles to align our organization in collecting, using, and protecting such information. As we believe
strongly in these principles, we operate our program to comply with laws and regulations that govern our use, sharing, and protection of personal information,
including, for example, laws related to financial services and the handling of tax data. We have established guidelines and practices to help ensure members of our
workforce are aware of our program and the role they play in protecting this data. Our privacy statements provide notice of our privacy practices, and provide the
opportunity for impacted parties to exercise their rights with respect to their personal information. We participate in industry groups whose purpose is to develop or
shape industry best practices, and to inform public policy for privacy and security.
We use security safeguards to help protect the systems and the information that is given to us from loss, misuse, and unauthorized alteration. We use technical and
procedural measures designed to help detect and prevent fraud and misuse of data. Whenever sensitive information, such as credit card information or tax return
data, is transmitted to us through one of our websites or products, we follow current industry standards to encrypt the data as it is transmitted to us, and when we
store it at rest. We routinely patch our systems with security updates and work to protect our systems from unauthorized internal or external access using numerous
commercially available computer security products, as well as internally developed technology, security procedures, and practices.
GOVERNMENT REGULATION
We are subject to federal, state, local, and international laws and regulations that add compliance costs, affect how we operate, and may impact our ability to
compete. For example, our Consumer and ProTax segments are subject to federal, state, and international government requirements, including regulations related to
the electronic filing of tax returns, the provision of tax preparer assistance, and the use and disclosure of customer information. Our Global Business Solutions
segment offers products and services to small and mid-market businesses and consumers, such as payroll, payments, financing for small and mid-market businesses,
and other financial service offerings, which are also subject to certain regulatory
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requirements. Our Credit Karma segment offers personal finance products and services to consumers, such as recommendations of credit card, loan, and insurance
products and access to credit scores and reports, which are also subject to certain regulatory requirements. For additional information regarding the government
regulations to which we are subject, see “Risk Factors” in Item 1A of Part I of this Annual Report, including without limitation the risks under “Legal and Compliance
Risks.”
INTELLECTUAL PROPERTY
Our success depends on the proprietary technology integrated into our offerings. We protect this proprietary technology through a variety of intellectual property
mechanisms, including copyright, patent, trade secret, and trademark laws, restrictions on disclosure and other methods. For example, we regularly file applications
for patents, copyrights, and trademarks and service marks to protect intellectual property that we believe is important to our business. We hold a growing patent
portfolio that we believe is important to Intuit’s overall competitive advantage, although we are not materially dependent on any one patent or particular group of
patents in our portfolio at this time. We also have a number of registered trademarks that include Intuit, QuickBooks, Lacerte, TurboTax, QB, ProSeries, ProConnect,
Credit Karma, and Mailchimp. We have registered these and other trademarks and service marks in the U.S. and, depending on the relevance of each brand to other
markets, in many foreign countries. Most registrations can be renewed perpetually at 10-year intervals. We also license intellectual property from third parties for use
in our products.
While our portfolio of patents is growing, our issued patents could be determined to be invalid or unenforceable against competitive products in every jurisdiction. In
addition, third parties have asserted and may continue to assert infringement claims against us and our customers. These claims and any litigation may result in
invalidation of our proprietary rights or a finding of infringement along with an assessment of damages. Litigation, even if without merit, could result in substantial
costs and divert resources and management attention. Additionally, third-party licenses may not continue to be available to us on commercially acceptable terms, or
at all.
HUMAN CAPITAL
We consider our employees to be one of our four key True North stakeholders because they are critical to delivering for our customers, our shareholders, and the
communities we serve. As of July 31, 2025, we had approximately 18,200 employees in seven countries. During fiscal 2025, we employed on average approximately
12,300 seasonal employees from January to April primarily to support our Consumer segment customers during the peak of tax season. We believe our future
success and growth will depend on our ability to attract and retain a qualified workforce in all areas of our business.
Intuit’s Chief People & Places Officer, who reports directly to the Chief Executive Officer, manages our overall workforce policies and strategies, including employee
recruitment, workplace environment and culture, engagement and retention, leadership development, succession planning, organization and talent assessment, fair
pay, and executive compensation. The Compensation and Organizational Development Committee of the Board of Directors has oversight of these programs.
Culture and Values
To deliver on our mission to power prosperity around the world, we are guided by our company values as we strive to create an inclusive, safe, and respectful
workplace where employees can do the best work of their lives and be empowered to make an impact, learn and grow, and feel connected. Our values and culture
are woven into our hiring and retention practices and are foundational to our ability to attract, retain, and advance top talent.
•Our value of Integrity Without Compromise means valuing trust above all else, speaking the truth, and doing the right thing even when no one is looking.
•Our value of Courage means being bold and fearless in how we think and act, holding a high bar for performance, and valuing speed with a bias for learning
and action.
•Our value of Customer Obsession means falling in love with our customers’ problems and delivering solutions that delight our customers.
•Our value of Stronger Together means we champion an inclusive and respectful workplace, and we thrive on diverse voices to challenge and inform
decisions.
•Our value of We Care and Give Back means we strive to be stewards of the future, strengthen the communities around us, and give everyone the
opportunity to prosper. We provide eligible full-time employees paid time off that can be used to do volunteer work during normal work hours for vetted non-
profits and for donation matching up to an annual limit.
Talent Acquisition
We have a robust talent acquisition process that begins with cross-functional talent planning to define hiring needs. Candidates are assessed against skills and values
as defined by each hiring team. We are an equal opportunity employer and make employment decisions without regard to any basis protected by federal, state, or
local law. We do not make
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employment decisions based on an individual’s identity. To expand our reach for the best available talent, we have invested in external partnerships with
organizations and universities. This includes active participation and having a significant presence at prominent industry conferences and events known for attracting
global audiences with varied skills and experience.
Talent Development and Retention
We strive to create an inclusive, safe, and respectful environment that enables our employees to do the best work of their lives. We provide resources that help them
make a positive impact, continue to learn, grow professionally, and feel connected to our culture. We promote the development of all of our employees and provide
them with access to learning and training based on their needs and interests and the resources they need to grow, thrive, and reinvent themselves over time. We offer
learning programs throughout the employee lifecycle, beginning with onboarding and continuing with ongoing career growth programs. We focus on internal mobility,
helping our people acquire new skills, take on new responsibilities, and gain new experiences. This approach contributes to our success in serving our customers
while helping our employees achieve their individual professional development and other career goals.
We are also invested in growing the capabilities of our managers and developing the leadership skills of our executives. Our teams design programs and resources,
such as the Intuit Leadership Playbook, focused on leading with a clear vision, building a high-performance culture, and driving winning results for all of our
stakeholders.
All full-time employees have access to opportunities to develop and learn through company-sponsored learning paths and online courses on topics ranging from AI to
accelerating velocity, in support of an employee’s ability to adapt to any work environment.
Employees set goals and measure progress through our goal setting tool and have opportunities to focus on growth both during performance assessment
conversations and ongoing regular check-ins with their manager.
Employee Engagement and Listening
Listening and responding to our employees is at the core of our culture. We value employee feedback and leverage it to continuously improve the employee
experience. We regularly collect, analyze, measure, and share insights about the sentiment of our workforce through multiple channels, including surveys, town halls
with senior leadership, and other touchpoints, which help to guide the work we do to support our employees.
Total Rewards
Our compensation philosophy aims to attract and retain top talent for today and the future. Intuit’s total target compensation includes base pay, a range of incentive
plans that vary based on role, and stock-based awards — all set at market-competitive levels. Incentive compensation plans are part of our pay-for-performance
philosophy, including close alignment with Company performance that rewards top performers. Most employees are eligible for stock-based awards, allowing the
majority of our employees to share in the Company’s success.
We also offer eligible employees a broad range of competitive benefit programs and services designed to address the physical and mental health, well-being, income
protection, and family care needs of employees and their family members. These programs include health care, mental health coaching and counseling, programs to
save for retirement, tuition assistance, financial counseling, life and family support programs, and paid time off, including annual paid recharge days and family and
parental leave.
We have a strong culture of transparency, which includes our ongoing focus on fair pay. We are committed to providing fair pay to all of our employees. We regularly
examine our performance evaluation practices, including improving practices to ensure equal opportunity for high-performing employees to be promoted.
Stronger Together
At the foundation of our culture is our Stronger Together value. It guides our behavior and interactions in everything we do and in how we treat one another. We serve
diverse customers around the world. We believe we can solve their toughest problems and deliver unrivaled benefits when our workforce understands and reflects our
customers.
Intuit has established employee resource groups (ERGs) that provide a foundation for a culture of inclusion. These ERGs are employee-driven, volunteer-led, and
open to all employees. ERGs offer a sense of community and give all employees the chance to learn from role models, peers, and experts, and to volunteer within
their communities, all while aligning with our organization’s overall vision.
12 Intuit Fiscal 2025 Form 10-K
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INFORMATION ABOUT OUR EXECUTIVE OFFICERS
The following table shows Intuit’s executive officers and their areas of responsibility as of August 1, 2025. Their biographies follow the table.
Name Age Position
Sasan K. Goodarzi 57 President, Chief Executive Officer, and Director
Sandeep S. Aujla 49 Executive Vice President and Chief Financial Officer
Anton Hanebrink 49 Executive Vice President, Corporate Strategy
Caryl Hilliard 59 Executive Vice President, Chief People & Places Officer
Kerry J. McLean 61 Executive Vice President, General Counsel and Corporate Secretary
Lauren D. Hotz 50 Senior Vice President and Chief Accounting Officer
Mr. Goodarzi has been President and Chief Executive Officer and a member of the Board of Directors since January 2019 and previously served as Executive Vice
President and General Manager of Intuit’s Small Business Group since May 2016. He previously was Executive Vice President and General Manager of Intuit’s
Consumer Tax Group from August 2015 through April 2016 and from August 2013 to July 2015 served as Senior Vice President and General Manager of the
Consumer Tax Group. He served as Intuit’s Senior Vice President and Chief Information Officer from August 2011 to July 2013, having rejoined Intuit after serving as
CEO of Nexant Inc., a privately held provider of intelligent grid software and clean energy solutions, beginning in November 2010. During his previous tenure at Intuit
from 2004 to 2010, Mr. Goodarzi led several business units, including Intuit Financial Services and the professional tax division. Prior to joining Intuit, Mr. Goodarzi
worked for Invensys, a global provider of industrial automation, transportation, and controls technology, serving as global president of the products group. He also held
a number of senior leadership roles in the automation control division at Honeywell Inc. He serves on the board of Atlassian Corporation Plc and chairs the
Compensation and Leadership Development Committee. Mr. Goodarzi holds a Bachelor’s degree in Electrical Engineering from the University of Central Florida and a
Master’s degree in Business Administration from the Kellogg School of Management at Northwestern University.
Mr. Aujla has been Executive Vice President and Chief Financial Officer since August 2023. He served as Intuit’s Senior Vice President of Finance, Small Business &
Self-Employed Group and Technology Organization, from January 2019 to July 2023, and Vice President, Finance, Small Business & Self-Employed Group, from
June 2015 to January 2019. Prior to joining Intuit, Mr. Aujla held various finance leadership roles at Visa, and investment banking roles at Goldman Sachs and Morgan
Stanley. Mr. Aujla holds a Bachelor’s degree in Economics from San Francisco State University and a Master’s degree in Business Administration from the University
of Virginia Darden School of Business.
Mr. Hanebrink has been Executive Vice President and Chief Corporate Strategy & Development Officer since 2019. He served as Intuit’s Senior Vice President of
Corporate Strategy & Development from November 2016 through January 2019. Prior to rejoining Intuit in November 2016, Mr. Hanebrink served in leadership roles
at Block (formerly known as Square) from October 2014 to October 2016. He initially joined Intuit as a Director of Corporate Strategy & Development in January 2011
and subsequently served as Vice President of Corporate Strategy & Development until October 2014. Before joining Intuit, he worked in a variety of venture capital,
corporate development, and strategy roles at Opus Capital, Hewlett-Packard, and The Boston Consulting Group. Mr. Hanebrink serves on the board of directors of
PubMatic. Mr. Hanebrink holds a Bachelor’s degree in Finance and Marketing from Washington University in St. Louis and a Master’s degree in Business
Administration from The Wharton School at the University of Pennsylvania.
Ms. Hilliard has been Executive Vice President and Chief People & Places Officer since August 2025. Prior to that, Ms. Hilliard spent 27 years working in Intuit’s
People & Places Organization across all of Intuit’s businesses and functions, including driving critical business outcomes and accelerating growth in both the
Consumer and the Global Business Solutions segments. Ms. Hilliard holds a Bachelor’s degree in Business Administration and Management from the University of
Redlands.
Ms. McLean has been Executive Vice President, General Counsel and Corporate Secretary since August 2020. Prior to that, she served as Senior Vice President,
General Counsel and Corporate Secretary from August 2018 to July 2020 and Vice President, Deputy General Counsel from August 2010 to July 2018. She joined
Intuit in 2006 as Director, Deputy General Counsel. Prior to joining Intuit, Ms. McLean spent over six years at Wind River Systems, Inc., most recently as the Director
of Legal. Prior to joining Wind River, she was an associate at Howard, Rice, Nemerovski, Canady, Falk & Rabkin PC (now Arnold & Porter Kaye Scholer LLP). Ms.
McLean serves on the board of directors of the California Minority Counsel Program. Ms. McLean holds a Bachelor’s degree in International Relations from University
of California, Davis and a Juris Doctor from University of California, Hastings College of Law (now University of California College of the Law, San Francisco).
Ms. Hotz has been Senior Vice President and Chief Accounting Officer since August 2022, and previously held roles as Vice President and Chief Accounting Officer
from February 2022 to July 2022 and Vice President and Corporate Controller from August 2020 to January 2022. She previously served as the Director, Corporate
Accounting from January 2014 to July 2020. Since joining Intuit in 2004, Ms. Hotz has held a variety of accounting leadership roles at the Company. From 2001 to
2004, Ms. Hotz served in corporate controller and finance functions at other public companies. She began her career in public accounting at Coopers & Lybrand LLP
(now PricewaterhouseCoopers LLP) from 1996 to 1998, and RSM McGladrey & Pullen
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LLP (now RSM US LLP) from 1998 to 2001. Ms. Hotz is a California Certified Public Accountant (inactive) and holds a Bachelor of Science degree in Accounting from
Washington University in St. Louis.
AVAILABLE INFORMATION
Our corporate website, www.intuit.com, provides materials for investors and information relating to Intuit’s corporate governance. The content on any website referred
to in this filing is not incorporated by reference into this filing unless expressly noted otherwise.
We file reports required of public companies with the Securities and Exchange Commission (SEC). These include annual reports on Form 10-K, quarterly reports on
Form 10-Q, current reports on Form 8-K, proxy statements, and other reports, and amendments to these reports. The SEC maintains a website at www.sec.gov that
contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC. We make available free of charge on
the Investor Relations section of our corporate website all of the reports we file with or furnish to the SEC as soon as reasonably practicable after the reports are filed
or furnished. Copies of this Annual Report on Form 10-K may also be obtained without charge by contacting Investor Relations, Intuit Inc., P.O. Box 7850, Mountain
View, California 94039-7850, by calling 650-944-6000, or by emailing investor_relations@intuit.com.
14 Intuit Fiscal 2025 Form 10-K
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ITEM 1A - RISK FACTORS
Our businesses routinely encounter and address risks, many of which could cause our future results to be materially different than we presently anticipate. Below, we
describe material factors, events and uncertainties that make an investment in our securities speculative or risky, categorized solely for ease of reference as strategic,
operational, legal and compliance, and financial risks, and which you should consider carefully in evaluating our business. The following events and consequences
could have a material adverse effect on our business, growth, prospects, financial condition, results of operations, cash flows, liquidity, reputation and credit rating,
and the trading price of our common stock could decline. Some of the factors, events, and uncertainties discussed below may have occurred in the past. However,
these disclosures are not representations as to whether or not the factors, events, or uncertainties have occurred in the past, instead they reflect our beliefs and
opinions as to the factors, events, or uncertainties that could materially and adversely affect us in the future. We could also be affected by other events, factors or
uncertainties that are presently unknown to us or that we do not currently consider to present significant risks to our business. These risks may be amplified by the
effects of global developments and conditions or events, including macroeconomic and geopolitical conditions, which have caused significant global economic
instability and uncertainty. Therefore, you should not consider the following risks to be a complete statement of all the potential risks or uncertainties that we face.
STRATEGIC RISKS
We face intense competitive pressures that may harm our operating results.
We face intense competition in all of our businesses, and we expect competition to continue to intensify in the future. Our competitors and potential competitors range
from large and established entities to emerging start-ups. Our competitors may introduce superior products and services, successfully use and deploy new
technologies such as AI that may reduce customer demand for our products or services, reduce prices, have greater technical, marketing and other resources, have
greater name recognition, have larger installed bases of customers, have well-established relationships with our current and potential customers and partners,
advertise aggressively or beat us to market with new products and services. In addition, we face competition from existing companies with large established
consumer user bases and broad-based platforms, who may change or expand the focus of their business strategies and marketing to target our customers, including
small businesses, tax and personal financial management customers.
We also face competition from companies with a variety of business models and monetization strategies, including increased competition from providers of free and
low cost offerings, particularly in our tax, accounting, payments and consumer finance platform businesses. We have also introduced free offerings in several
categories, but we may not be able to attract and retain customers as effectively as our competitors with different business models. In addition, other providers of free
offerings may provide features that we do not offer and customers who have formerly paid for our products and services may elect to use our competitors’ free
offerings instead. These competitive factors may diminish our revenue and profitability, and harm our ability to acquire and retain customers.
Our consumer tax business also faces significant, increasing competition from the public sector, where we face the risk of federal and state taxing authorities
implementing revenue-raising strategies that involve developing and providing government tax software or other government return preparation systems at public
expense. These or similar programs have been and may continue to be introduced or expanded in the future, which may change the voluntary compliance tax system
in ways that could cause us to lose customers and revenue. For example, the IRS made available a free direct filing system and has stated it will explore ways to
expand eligibility for the program, including partnering with more states. Additionally, the legacy IRS Free File Program enables the IRS to offer free commercial tax
software directly to qualifying taxpayers, and taxpayer adoption of this program could expand with increased awareness of and government support for the program.
Through these or other programs, federal and state governments are or could become publicly funded direct competitors of the U.S. tax services industry and of Intuit.
Government funded services that curtail or eliminate the role of taxpayers in preparing their own taxes could potentially have material and adverse revenue
implications on us.
Future revenue growth depends upon our ability to adapt to technological change and successfully extend our platform, introduce new and enhanced
products, features, services and business models.
We operate in industries that are characterized by rapidly changing technology, evolving industry standards and frequent new product introductions. To meet the
evolving needs and expectations of our customers and partners and attract and retain top technical talent, we must continue to innovate, develop and extend our
platform, introduce new products, services, and features, and enhance our ability to anticipate and solve new and existing customer problems, including with
emerging technologies, such as AI. If we are not able to do this successfully, we may face a competitive disadvantage and our business could be harmed. We have
and will continue to devote significant resources to continue to develop our skills, tools and capabilities to capitalize on existing and emerging technologies, including
AI. There can be no assurance that we or our customers will realize the expected benefits from these investments. Legislation or regulatory changes in these areas
may mandate changes in our products that make them less attractive to users and hinder our ability to leverage emerging technologies and build out our platform
capabilities.
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Our consumer and professional tax businesses depend significantly on revenue from customers who return each year to use our updated tax preparation and filing
software and services. They include customers who use our free consumer tax products and whose tax scenarios evolve in subsequent years to require paid
services. Encouraging continued use of our offerings in successive years can become increasingly difficult if customers do not perceive our offerings to provide
continuing or meaningfully incremental value. The growth of our business depends, in part, on our ability to successfully provide customers value in this way. In
addition, when customers consent to the use of their data across our platform, we work to provide additional benefits to them through our existing offerings and
through the development of new offerings. Our inability to demonstrate value of any of these offerings to existing customers may negatively impact our ability to build
new data-driven offerings and our revenue.
We may expend a significant amount of resources and management attention on offerings that do not ultimately succeed in their markets. We have encountered
difficulty in launching new offerings in the past. If we misjudge customer needs in the future, our new offerings may not succeed and our revenues and earnings may
be harmed. We have also invested, and in the future, expect to invest in new business models, technologies, geographies, strategies and initiatives. Such endeavors
may involve significant risks and uncertainties, including a rapidly changing regulatory environment, diversion of management’s attention from current operations,
expenses associated with the initiatives, inadequate return on investments, and social or ethical scrutiny. Because these new initiatives are inherently risky, they may
not be successful and may harm our financial condition, operating results, or reputation.
We rely on intellectual property in our products and services.
Many of our products and services utilize our own intellectual property, as well as the intellectual property of third parties, which we license under agreements that
may need to be renewed or renegotiated from time to time. We may not be able to obtain licenses to these third-party technologies or content on reasonable terms, or
at all, in the future. If we are unable to obtain the rights necessary to use certain intellectual property in our products and services, we may not be able to provide the
affected offerings, and customers who are currently using the affected product may be disrupted, which may in turn harm our future financial results, damage our
brand, and result in customer loss. Also, we and our customers have been and may continue to be subject to infringement claims as a result of the third-party
intellectual property incorporated in our offerings, including through our use of AI. If an infringement claim is successfully asserted against us, it could require us to
pay substantial damages or ongoing royalty payments, prevent us from offering our services, require us to change our products, technology, or business practices, or
require our compliance with other unfavorable contractual terms. Even if we are not ultimately liable for any potential infringement, pending claims require us to use
significant resources, require management attention and could result in loss of customers.
Some of our offerings include third-party software that is licensed under “open source” licenses, some of which may include a requirement that, under certain
circumstances, we make available, or grant licenses to, any modifications or derivative works we create based upon the open source software. Our established
internal review and approval processes may not mitigate these risks, and we cannot be sure that all open source software is submitted for approval prior to use in our
products. Our inability to mitigate the risks associated with the usage of open source software may harm our business.
Our intellectual property rights are valuable, and any inability to protect them could reduce the value of our products, services and brand.
Our patents, trademarks, trade secrets, copyrights, domain names and other intellectual property rights are important assets for us. We aggressively protect our
intellectual property rights by relying on federal, state and common law rights in the U.S. and internationally, as well as a variety of administrative procedures and
contractual restrictions. However, the efforts that we take to protect our proprietary rights, including through litigation, monitoring, and enforcement programs, may not
always be sufficient or effective. We often observe unauthorized copies of our software being sold through online marketplaces, and despite our effort to implement
technical countermeasures, we expect piracy to continue to remain a persistent problem that results in lost revenue and increased expenses. In addition, there is
uncertainty about the validity and enforceability of intellectual property rights that may result from our use of GenAI. Protecting our intellectual property rights is costly
and time consuming and may not be successful in every location. Any significant impairment of our intellectual property rights could harm our business, our brand,
and our ability to compete.
Our business depends on our strong reputation and the value of our brands.
Developing and maintaining awareness of our brands and platform strategy is critical to achieving widespread acceptance of our existing and future products and
services and is an important element in attracting new customers and expanding our business with existing customers. Adverse publicity (whether or not justified)
relating to events, activities, or views attributed to us, members of our workforce or Board of Directors, agents, third parties we rely on, or our users, may tarnish our
reputation and reduce the value of our brands. Perceived social harm or unfairness of outcomes relating to the use of new and evolving technologies such as AI in our
offerings, may result in reputational harm and liability, and may cause us to incur additional research and development costs to resolve such issues. Our brand value
also depends on our ability to provide secure and trustworthy products and services, as well as our ability to protect and use our customers’ data in a manner that
meets their expectations. In addition, a security incident that results in unauthorized disclosure of our customers’ sensitive data could cause material reputational
harm. Damage to our reputation and loss of brand equity may reduce demand for our products or
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services and thus have an adverse effect on our future financial results, as well as require additional resources to rebuild our reputation and restore the value of the
brands and could also reduce our stock price.
Our efforts related to environment, social, and governance matters expose us to risks that could adversely affect our reputation and performance.
Environmental, social and governance matters continue to be an area of focus for shareholders, regulators, customers, employees, and other stakeholders. Our
efforts and reporting on these matters expose us to risks that could adversely affect our reputation, operations, and performance. This could happen if we fail, or are
perceived to fail, to meet evolving stakeholder expectations or varying state or federal regulatory requirements, or to uphold or achieve our public commitments.
Standards and best practices for tracking and reporting these matters continue to evolve and we may not be able to implement new and changing standards and best
practices in ways that meet the varied expectations of all of our stakeholders. Any of the foregoing may also expose us to increased scrutiny from stakeholders and
negatively impact demand for our products, our ability to attract and retain talent or our relationships with customers, suppliers or other stakeholders.
Our acquisition and divestiture activities may disrupt our ongoing business, may involve increased expenses and may present risks not contemplated at
the time of the transactions.
We have acquired and may continue to acquire companies, products, technologies and talent that complement our strategic direction, both in and outside the United
States. Acquisitions involve significant risks and uncertainties, including:
•inability to successfully integrate the acquired technology, data assets and operations into our business and maintain uniform standards, controls, policies,
and procedures;
•inability to realize synergies or anticipated benefits within the expected time frame or at all;
•disruption of our ongoing business and distraction of management;
•challenges retaining the key employees, customers, resellers and other business partners of the acquired operation;
•the internal control environment of an acquired entity may not be consistent with our standards or with regulatory requirements, and may require significant
time and resources to align or rectify;
•unidentified issues not discovered in our due diligence process, including product or service quality issues, security policies, standards, and practices,
intellectual property issues and legal contingencies;
•failure to successfully further develop an acquired business or technology and any resulting impairment of amounts currently capitalized as intangible assets;
•risks associated with businesses we acquire or invest in, which may differ from or be more significant than the risks our other businesses face;
•in the case of foreign acquisitions and investments, the impact of particular economic, tax, currency, political, legal and regulatory risks associated with
specific countries; and
•to the extent we use debt to fund acquisitions or for other purposes, our interest expense and leverage will increase significantly, and to the extent we issue
equity securities as consideration in an acquisition, current shareholders’ percentage ownership and earnings per share will be diluted.
We have divested and may in the future divest certain assets or businesses that no longer fit with our strategic direction or growth targets. Divestitures involve
significant risks and uncertainties, including:
•inability to find potential buyers on favorable terms;
•failure to effectively transfer liabilities, contracts, facilities and employees to buyers;
•requirements that we retain or indemnify buyers against certain liabilities and obligations;
•the possibility that we will become subject to third-party claims arising out of such divestiture;
•challenges in identifying and separating the intellectual property, systems and data to be divested from the intellectual property, systems and data that we
wish to retain;
•inability to reduce fixed costs previously associated with the divested assets or business;
•challenges in collecting the proceeds from any divestiture;
•disruption of our ongoing business and distraction of management;
•loss of key employees who leave us as a result of a divestiture; and
•if customers or partners of the divested business do not receive the same level of service from the new owners, or the new owners do not handle the
customer data with the same level of care, our other businesses may be adversely affected, to the extent that these customers or partners also purchase
other products offered by us or otherwise conduct business with our retained business.
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In addition, any acquisition or divestiture that we announce may not be completed if closing conditions are not satisfied. Evolving regulatory expectations and
changes in the political environment may make it more challenging to obtain any required regulatory approval. Because acquisitions and divestitures are inherently
risky, our transactions may not be successful and may, in some cases, harm our operating results or financial condition. In particular, if we are unable to successfully
operate together with any company that we acquire to achieve shared growth opportunities or combine reporting or other processes within the expected time frame or
at all, there may be a material and adverse effect on the benefits that we expect to achieve as a result of the acquisition, and we could experience additional costs or
loss of revenue. Moreover, adverse changes in market conditions and other factors, including those listed above, may cause an acquisition to be dilutive to Intuit’s
operating earnings per share for a period of time. Any dilution of our non-GAAP diluted earnings per share could cause the price of shares of Intuit Common Stock to
decline or grow at a reduced rate.
OPERATIONAL RISKS
Security incidents, improper access to or disclosure of our data or customers’ data, or other cyberattacks on our systems could harm our reputation,
business, and financial condition.
We host, collect, use and retain large amounts of sensitive and personal customer and workforce data, including credit card information, tax return information, bank
account numbers, credit report information, login credentials and passwords, personal and business financial data, transaction records, social security numbers and
payroll information, as well as our confidential, nonpublic business information. The significant resources we expend to implement security protections designed to
shield this data against potential theft and security incidents cannot provide absolute security.
Our technologies, systems, and networks have been subject to, and are increasingly likely to continue to be the target of, cyberattacks, computer viruses,
ransomware or other malware, worms, social engineering, malicious software programs, insider threats, denial-of-service attacks and other cybersecurity threats that
have in the past, and could in the future, result in the unauthorized release, gathering, monitoring, use, loss or destruction of sensitive and personal data of our
customers and our workforce, or Intuit's sensitive business data or cause temporary or sustained unavailability of our data, software, and systems. Cybersecurity
incidents can be caused by malicious third parties, acting alone or in groups, or more sophisticated organizations, including nation-states or state-sponsored
organizations, and the risks could be elevated in connection with significant armed conflicts, acts of war or terrorism. Customers who fail to update their systems,
continue to run software that we no longer support, fail to install security patches on a timely basis or inadequately use security controls create vulnerabilities and
make it more difficult for us to detect and prevent these kinds of attacks. Further, we are increasingly incorporating open source software into our products, and there
may be vulnerabilities in open source software that make it susceptible to cyberattacks. In addition, techniques used to obtain unauthorized access to sensitive
information change frequently and, as technologies like AI develop rapidly, malicious third parties are using these technologies to create new sophisticated attack
methods that are increasingly automated, targeted and coordinated and more difficult to defend against. We have been and may in the future be a more frequent
target of cyberattacks because cyber-criminals tend to focus their efforts on well-known offerings that are popular among customers and hold sensitive personal or
financial information.
Further, the security measures that we implement may not be able to prevent unauthorized access to our products and our customers’ account data. Malicious third
parties have in the past, and may in the future, be able to fraudulently induce members of our workforce, customers, vendors, partners, or users by social engineering
means, such as email phishing, to disclose sensitive information in order to gain access to our systems. Unauthorized access to or disclosure of customer data may
occur due to inadequate use of security controls by our customers or our workforce. Accounts created with weak or recycled passwords could allow cyber-attackers
to gain access to customer data. Unauthorized persons could gain access to customer accounts if customers do not maintain effective access controls of their
systems and software. Inadvertent exposure of data or access to our systems may also be caused by members of our workforce, including by their error or use of AI.
Criminals may also use stolen identity information obtained outside of our systems to gain unauthorized access to our customers’ data. We have experienced such
instances in the past and as the broader accessibility of stolen identity information increases, we may experience further instances of unauthorized access to our
systems through the use of stolen identity information of our customers or our workforce in the future. Further, our customers may choose to use the same login
credentials across multiple products and services unrelated to our products. Such customers’ login credentials may be stolen from products offered by third-party
service providers unrelated to us and the stolen identity information may be used by a malicious third party to access our products, which could result in disclosure of
confidential information. In addition, our hybrid workplace model, where our workforce spends a portion of their time working away from our offices, increases the
potential for attacks and adds operational complexity that exacerbates our security-related risks.
Further, because we have created an ecosystem where customers can have one identity across multiple Intuit products, a security incident may give access to
increased amounts of customer data. From time to time, we detect, or receive notices from customers or public or private agencies that they have detected, actual or
perceived vulnerabilities in our infrastructure, our software or third-party software components that are distributed with our products or fraudulent activity by
unauthorized persons utilizing our products with stolen customer identity information. The existence of such vulnerabilities or fraudulent activity, even if they do not
result in a security breach, may undermine customer confidence as well as the confidence of government agencies that regulate our offerings. Such perceived
vulnerabilities could also seriously harm our business by tarnishing our reputation and brand and limiting the adoption of our products and services and could cause
our stock price to
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decline. In some cases, such vulnerabilities may not be immediately detected, which could exacerbate the risk of a security incident and the related effects on our
businesses.
While we maintain cybersecurity insurance, our insurance may not be sufficient to cover all liabilities described herein. The occurrence of any of the foregoing may
result in disclosure of confidential information, loss of customer confidence in our products, possible litigation, material harm to our reputation and financial condition,
disruption of our or our customers’ business operations, and a decline in our stock price.
Additionally, our use of Credit Karma member data is subject to an order issued in 2014 by the Federal Trade Commission (FTC) that, among other things, requires
maintenance of a comprehensive security program relating to the development and management of new and existing products and services and biennial independent
security assessments for 20 years from the date of the order. Our failure to fulfill the requirements of the FTC’s order could result in fines, penalties, enforcement
inquiries, investigations and claims, and negatively impact our business and reputation.
A cybersecurity incident affecting the third parties we rely on could expose us or our customers to a risk of loss or misuse of confidential information and
significantly damage our reputation.
We depend on a number of third parties, including vendors, developers and partners who are critical to our business. We or our customers may grant access to
customer data to these third parties to help deliver customer benefits, or to host certain of our and our customers' sensitive and personal data. In addition, we share
sensitive, nonpublic business information (including, for example, materials relating to financial, business and legal strategies) with other vendors in the ordinary
course of business.
It is possible that malicious third parties may misrepresent their intended use of data or may circumvent our controls, resulting in accidental or intentional disclosure or
misuse of our customer or workforce data, despite our efforts to conduct background checks of our workforce, conduct reviews of partners, developers, and vendors
and use commercially available technologies to limit access to systems and data. Further, while we conduct due diligence on the security and business controls of our
third-party partners, we may not have the ability to effectively monitor or oversee the implementation of these control measures. Malicious third parties may be able to
circumvent these security and business controls or exploit vulnerabilities that may exist in these controls, resulting in the disclosure or misuse of sensitive business
and personal customer or workforce information and data. In addition, malicious actors may attempt to use the information technology supply chain to compromise our
systems by, for example, introducing malware through software updates. This risk is exacerbated with the advancement of technologies like AI, which malicious third
parties are using to create new, sophisticated and more frequent attacks on our third-party partners.
A security incident involving third parties we rely on may have serious negative consequences for our businesses, including disclosure of sensitive customer or
workforce data, or confidential or competitively sensitive information regarding our business, including intellectual property and other proprietary data; make our
products more vulnerable to fraudulent activity; cause temporary or sustained unavailability of our software and systems; result in possible litigation, fines, penalties
and damages; result in loss of customer confidence; cause material harm to our reputation and brands; lead to further regulation and oversight by federal or state
agencies; result in an adverse financial condition; and result in a reduced stock price.
Concerns about the broader cybersecurity environment could deter current and potential customers from adopting our products and services and
damage our reputation.
The continued occurrence of cybersecurity incidents affecting governments, businesses, and consumers in general indicates that we operate in an external
environment where cybersecurity incidents are increasingly more common and frequent. If the global cybersecurity environment worsens, and there are increased
instances of security breaches of third-party offerings where consumers’ data and sensitive information is compromised, consumers may be less willing to use online
offerings, particularly offerings like ours in which customers often share sensitive financial data. Additionally, political uncertainty and military actions may subject us
and our service providers to heightened risks of security incidents. In addition, the increased availability of data obtained as a result of cybersecurity incidents
affecting third-party offerings could make our own products more vulnerable to fraudulent activity. Even if our products are not affected directly by such incidents, any
such incident could damage our reputation and deter current and potential customers from adopting our products and services or lead customers to cease using
online and connected software products to transact financial business altogether.
If we are unable to effectively combat the increasing amount and sophistication of fraudulent activities by malicious third parties, we may suffer losses,
which may be substantial, and lose the confidence of our customers and government agencies and our revenues and earnings may be harmed.
Many of the industries in which we operate have been experiencing an increasing amount of fraudulent activities by malicious third parties, and those fraudulent
activities are becoming increasingly sophisticated, including through the use of AI. We have been and may from time to time become targeted by such malicious third
parties engaging in fraudulent activities. Any such fraudulent activities may adversely impact our business, and the risk is heightened when our workforce is working
away from our offices under our hybrid work model. In addition to any losses that may result from such fraud, which may be substantial, a loss of confidence by our
customers or by governmental agencies in our ability to prevent fraudulent activity may seriously harm our business and damage our brand. If we cannot adequately
combat such fraudulent activity, governmental authorities may refuse to allow us to continue to offer the affected services, or these services may otherwise be
adversely impacted, which could include federal or state tax authorities refusing to allow us to process our customers’ tax returns electronically, resulting
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in a significant adverse impact on our business, earnings, and revenue. As fraudulent activities become more pervasive and increasingly sophisticated, our fraud
detection and prevention measures, and the teams that create and maintain them, must become correspondingly more sophisticated to combat them across the
various industries in which we operate. Accordingly, we have implemented and may continue to implement risk control mechanisms that could make it more difficult
for legitimate customers to obtain and use our products. These control mechanisms could result in lost revenue and negatively impact our earnings.
If we fail to process transactions effectively or fail to adequately protect against disputed or potential fraudulent activities, our business may be harmed.
Our operations process a significant volume and dollar value of transactions on a daily basis, especially in our money and personal financial management businesses.
It is possible that we may make errors or that funds may be misappropriated due to fraud despite our efforts to ensure that effective processing systems and controls
are in place to handle transactions appropriately. The likelihood of any such error or misappropriation is magnified as we increase the volume and speed of the
transactions we process. If we are unable to effectively manage our systems and processes, or if there is an error in our products, we may be unable to process
customer data in an accurate, reliable and timely manner, which may harm our reputation, the willingness of customers to use our products, and our financial results.
In our payments processing service business, if a disputed transaction between a merchant and its customer is not resolved in favor of the merchant, we may be
required to pay those amounts to the payment or credit card network and these payments may exceed the amount of the customer reserves established to make such
payments.
Business interruption or failure of our information technology and communication systems may impair the availability of our products and services,
which may damage our reputation and harm our future financial results.
Our reputation and ability to attract, retain and serve our customers is dependent upon the reliable performance of our products and our underlying technical
infrastructure. As we continue to grow our online services, we become more dependent on the continuing operation and availability of our information technology and
communications systems and those of our external service providers, including, for example, third-party Internet-based or cloud computing services. We do not have
redundancy for all of our systems, and our disaster recovery planning may not account for all eventualities. We have designed a significant portion of our software and
computer systems to utilize data processing and storage capabilities provided by public cloud providers. If any public cloud service that we use is unavailable to us for
any reason, our customers may not be able to access certain of our cloud products or features, which could significantly impact our operations, business, and
financial results.
Failure of our systems or those of our third-party service providers may result in interruptions in our service and loss of data or processing capabilities, all of which
may cause a loss in customers, refunds of product fees, material harm to our reputation and operating results.
Our tax businesses must effectively handle extremely heavy customer demand during critical peak periods. We face significant risks in maintaining adequate service
levels during these peak periods when we have historically derived a substantial portion of our overall revenue from the tax businesses. Any interruptions in our
online tax preparation or electronic filing service at any time during the tax season, particularly during a peak period, could result in significantly decreased revenue,
lost customers, unexpected refunds of customer charges, negative publicity and increased operating costs, any of which could significantly harm our business,
financial condition and results of operations.
We rely on internal systems and external systems maintained by manufacturers, distributors, and other service providers to take and fulfill customer orders, handle
customer service requests and host certain online activities. Any interruption or failure of our internal or external systems may prevent us or our service providers from
accepting and fulfilling customer orders or cause company and customer data to be unintentionally disclosed. Our continuing efforts to upgrade and expand our
network security and other information systems as well as our high-availability capabilities are costly, and problems with the design or implementation of system
enhancements may harm our business and our results of operations.
Our business operations, information technology and communications systems are vulnerable to damage or interruption from natural disasters, effects of climate
change, human error, malicious attacks, fire, power loss, telecommunications failures, computer viruses and malware, computer denial of service attacks, terrorist
attacks, public health emergencies and other events beyond our control. For example, we operate under a hybrid workplace model where our workforce spends a
portion of their time working in our offices and a portion of their time working away from our offices. This model has introduced risks of disruptions to our operations,
which may impair our ability to perform critical functions or could make it considerably more difficult to develop, enhance and support our products and services.
In addition, since our corporate headquarters and other critical business operations are located near major seismic faults, our recovery in the event of a major
earthquake or other catastrophic event may require us to expend significant time and resources and may adversely affect our financial condition and operating
results. Further, the adverse effects of any such adverse event would be exacerbated if experienced at the same time as another unexpected and adverse event. In
the event of a major natural or man-made disaster, our insurance coverage may not completely compensate us for our losses and our future financial results may be
materially harmed.
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We regularly invest resources to update and improve our internal information technology systems and software platforms. Should our investments not
succeed, or if delays or other issues with new or existing internal technology systems and software platforms disrupt our operations, our business could
be harmed.
We rely on our network infrastructure, data hosting, public cloud, and software-as-a-service providers, and internal technology systems for many of our development,
marketing, operational, support, sales, accounting, and financial reporting activities. We are continually investing resources to update and improve these systems and
environments in order to meet existing needs, as well as the growing and changing requirements of our business and customers. If we experience prolonged delays
or unforeseen difficulties in updating and upgrading our systems and architecture, we may experience outages, defects or other performance problems, and may not
be able to deliver certain offerings or develop new offerings and enhancements that we need to remain competitive. Such improvements and upgrades are often
complex, costly, and time consuming. In addition, such improvements can be challenging to integrate with our existing technology systems, or may uncover problems
with our existing technology systems. Unsuccessful implementation of hardware or software updates and improvements could result in outages, disruption in our
business operations, loss of revenue, or damage to our reputation.
If we are unable to develop, manage and maintain critical third-party business relationships, our business may be adversely affected.
Our growth is increasingly dependent on the strength of our business relationships and our ability to continue to develop, manage and maintain new and existing
relationships with third-party partners. We rely on various third-party partners, including software and service providers, platforms, suppliers, credit reporting bureaus,
vendors, manufacturers, distributors, accountants, contractors, financial institutions, core processors, licensing partners and development partners, among others, in
many areas of our business in order to deliver our offerings and operate our business. Credit Karma generates revenue from its relationships with financial institutions
and other partners, which are subject to particular risks that affect their willingness to offer their products on Credit Karma's platform, such as adverse economic
conditions, evolving limitations on their capacity to offer products on the platform, the introduction of competing products on their platforms, and an increasing
complexity in the regulatory environment. We also rely on third parties to support the operation of our business by maintaining our physical facilities, equipment,
power systems and infrastructure. In certain instances, these third-party relationships are sole source or limited source relationships and can be difficult to replace or
substitute depending on the level of integration of the third party’s products or services into, or with, our offerings and/or the general availability of such third party’s
products and services. In addition, there may be few or no alternative third-party providers or vendors in the market. Further, there can be no assurance that we will
be able to adequately retain third-party contractors engaged to help us operate our business.
In particular, we have relationships with banks, credit unions and other financial institutions that support certain critical services we offer to our customers. If
macroeconomic conditions or other factors cause any of these institutions to fail, consolidate, stop providing certain services, impose new or higher costs for certain
services, or institute cost-cutting efforts, or give rise to speculation relating to such events, it may be more difficult to offer, if at all, those services to our customers, in
which case our business and financial results may suffer. For example, if one of the counterparty financial institutions with whom we have significant deposits were to
become insolvent, placed into receivership, or file for bankruptcy, our ability to recover our assets from such counterparty may be limited, which could negatively
impact our results of operations and financial condition.
Additionally, the business operations of our third-party partners and the third-party partners who support them have been and could continue to be disrupted, including
as a result of major technical outages, uncertain macroeconomic conditions, such as trade wars, and global health crises, such as pandemics and endemics. If our
third-party partners are unable to help us operate our business or prevent us from delivering critical services to our customers or accepting and fulfilling customer
orders, our business and financial results may be negatively impacted. The failure of third parties to provide acceptable and high quality products, services and
technologies or to update their products, services and technologies may result in a disruption to our business operations and our customers, which may reduce our
revenues and profits, cause us to lose customers and damage our reputation. Alternative arrangements and services may not be available to us on commercially
reasonable terms or at all, or we may experience business interruptions upon a transition to an alternative partner.
As we cannot control the day-to-day practices of our suppliers and business partners, we cannot ensure their compliance with the law and our policies regarding
workplace and employment practices, data use and security, environmental compliance, intellectual property licensing, and other applicable regulatory and
compliance requirements. Any violation of laws or implementation of practices regarded as unethical could result in supply chain disruptions, canceled orders,
terminations of or damage to key relationships, and damage to our reputation.
We increasingly utilize the distribution platforms of third parties like Apple’s App Store and Google’s Play Store for the distribution of certain of our offerings, benefiting
from the strong brand recognition and large user base of these distribution platforms to attract new customers. However, the platform owners have wide discretion to
change the pricing structure, terms of service and other policies with respect to us and other developers. Any adverse changes by these third parties could adversely
affect our financial results.
Competition for our key employees is intense and we may not be able to attract, retain and develop the highly skilled employees we need to support our
strategic objectives.
Much of our future success depends on the continued service and availability of skilled employees, including members of our executive team and individuals in
technical and other key positions. Experienced individuals with expertise in software as a
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service, financial technology, mobile technologies, data science, AI, and cybersecurity are in high demand. We have faced and will continue to face intense
competition globally to attract and retain a diverse workforce with these and other skills that are critical to our success. This is especially the case in California and
India where a significant number of our employees are located. In cases where existing employees cannot be effectively developed to meet evolving business needs,
our ability to attract and retain top-tier talent becomes even more important. The compensation and incentives we have available to attract, retain and motivate
employees may not meet the expectations of current and prospective employees as the competition for talent intensifies. For example, our equity awards may
become less effective if our stock price decreases or increases at a slower rate than our talent competitors. In addition, our ability to issue significant additional equity
to attract or retain employees may be limited by the risks of dilution to our existing stockholders and the related increase in our expenses. We may experience higher
compensation costs to retain and recruit senior management and highly-skilled employees that may not be offset by improved productivity or revenue. Other factors
may make it more challenging for us to continue to successfully attract, retain and develop key employees.
Uncertainty in the development, deployment, and use of artificial intelligence in our platform and products and by our customers may result in harm to
our business and reputation.
We continue to build and invest in systems and tools that incorporate AI technologies, including GenAI for customers, experts, and our workforce. We also use third
parties to support this work. As with many innovations, AI presents risks, uncertainties, and challenges that could adversely impact our business. The development,
adoption, and use for GenAI technologies are still in their early stages, and ineffective or inadequate AI development or deployment practices by Intuit or third-party
developers or vendors could result in unintended consequences. For example, AI algorithms that we use may be flawed or may be based on datasets that are biased
or insufficient. In addition, any latency, disruption, or failure in our AI systems or infrastructure could result in delays or errors in our offerings. Developing, testing, and
deploying resource-intensive AI systems may require additional investment and increase our costs. There also may be real or perceived social harm, unfairness, or
other outcomes that undermine public confidence in the use and deployment of AI. In addition, third parties may deploy AI technologies in a manner that reduces
customer demand for our products and services. Any of the foregoing may result in decreased demand for our products or harm to our business, results of operations
or reputation.
The legal and regulatory landscape surrounding AI technologies is rapidly evolving and uncertain including in the areas of intellectual property, cybersecurity, and
privacy and data protection. In addition, there is uncertainty around the validity and enforceability of intellectual property rights related to our use, development, and
deployment of AI. Compliance with new or changing laws, regulations, or industry standards relating to AI may impose significant operational costs and may limit our
ability to develop, deploy, or use AI technologies. Failure to appropriately respond to this evolving landscape may result in legal liability, regulatory action, or brand
and reputational harm.
If we experience significant product accuracy or quality problems or delays in product launches, it may harm our revenue, earnings and reputation.
Our customers rely on the accuracy of our offerings. All of our tax products and many of our non-tax products have rigid development timetables that increase the risk
of errors in our products and the risk of launch delays. Our tax preparation software product development cycle is particularly challenging due to the need to
incorporate unpredictable, ambiguous, and potentially late tax law and tax form changes each year and because our customers expect high levels of accuracy and a
timely launch of these products to prepare and file their taxes by the tax filing deadline. Due to the complexity of our products and the condensed development cycles
under which we operate, our products have in the past, and may contain in the future unexpected errors that could interfere with the operation of the software or result
in incorrect calculations. The complexity of the tax laws on which our products are based may also make it difficult for us to consistently deliver offerings that contain
the features, functionality and level of accuracy that our customers expect. When we encounter problems, we may be required to modify our code, work with state tax
administrators to communicate with affected customers, assist customers with amendments, distribute patches to customers who have already purchased the product
and recall or repackage existing product inventory in our distribution channels. If we encounter development challenges or discover errors in our products either late
in our development cycle or after release, it may cause us to delay our product launch date or suspend product availability until such issues can be fixed. Any major
defects, launch delays or product suspensions may lead to loss of customers and revenue, negative publicity, customer and employee dissatisfaction, reduced retailer
shelf space and promotions, and increased operating expenses, such as inventory replacement costs, legal fees or other payments, including those resulting from our
accuracy guarantee in our tax preparation products. For example, an error in our tax products could cause a compliance error for taxpayers, including the over or
underpayment of their federal or state tax liability. While our accuracy guarantee commits us to reimburse penalties and interest paid by customers due solely to
calculation errors in our tax preparation products, such errors may result in additional burdens on third parties that we may need to address or that may cause us to
suspend the availability of our products until such errors are addressed. This could also affect our reputation, the willingness of customers to use our products, and
our financial results. Further, as we develop our platform to connect people to experts, such as connecting TurboTax customers with tax experts through our
TurboTax Live offering, or connecting QuickBooks customers with bookkeepers through our QuickBooks Live offering, we face the risk that these experts may provide
advice that is erroneous, ineffective or otherwise unsuitable. Any such deficiency in the advice given by these experts may cause harm to our customers, a loss of
customer confidence in our offerings or harm to our reputation or financial results. Moreover, as we continue to incorporate emerging technologies, like AI, into our
offerings, they may not function as designed
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or have unintended consequences, any of which could subject us to new or enhanced competitive harm, legal liability, regulatory scrutiny or reputational harm.
Our international operations are subject to increased risks which may harm our business, operating results, and financial condition.
In addition to uncertainty about our ability to generate revenues from our foreign operations and expand into international markets, there are risks inherent in doing
business internationally, including:
•different or more restrictive privacy, data protection, data localization, and other laws that could require us to make changes to our products, services and
operations, such as mandating that certain types of data collected in a particular country be stored and/or processed within that country;
•difficulties in developing, staffing, and simultaneously managing a large number of varying foreign operations as a result of distance, language, and cultural
differences;
•stringent local labor laws and regulations;
•credit risk and higher levels of payment fraud;
•profit repatriation restrictions, and foreign currency exchange restrictions;
•geopolitical events and dynamics, including natural disasters or severe weather events (including those caused or exacerbated by climate change), acts of
war and terrorism (including any conflicts in the Middle East) and any related military, political or economic responses, and public health emergencies,
including divergent governmental responses thereto affecting the jurisdictions in which we operate or maintain a workforce or facilities;
•compliance with sanctions and import or export regulations, including those arising from the Russia-Ukraine war;
•compliance with the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act, and laws and regulations of other jurisdictions prohibiting corrupt payments to
government officials and other third parties;
•antitrust and competition regulations;
•potentially adverse tax developments;
•economic uncertainties relating to European sovereign and other debt;
•changes in trade policies and regulations, including the threat or imposition of protective trade measures, such as tariffs or other trade restrictions, as well as
any retaliatory actions;
•political or social unrest, economic instability, repression, or human rights issues; and
•risks related to other government regulation or required compliance with local laws.
Violations of the rapidly evolving and complex foreign and U.S. laws and regulations that apply to our international operations may result in fines, criminal actions or
sanctions against us, our officers or our broader workforce, prohibitions on the conduct of our business and damage to our reputation. Our policies and procedures
designed to promote compliance with these laws cannot ensure that our workforce, contractors and agents are in compliance with our policies. These risks inherent
in our international operations and expansion increase our costs of doing business internationally and may result in harm to our business, operating results, and
financial condition.
Climate change may have an impact on our business.
Our environmental programs and efforts to partner with organizations that are also focused on mitigating their own climate-related risks may not be sufficient to
mitigate the business risks associated with climate change. Additionally, we recognize that there are inherent climate-related risks wherever business is conducted.
Any of our primary workplace locations may be vulnerable to the adverse effects of climate change. For example, our offices globally have historically experienced,
and are projected to continue to experience, climate-related events at an increasing frequency, including drought, water scarcity, heat waves, cold waves, extreme
wind, wildfires and resultant air quality impacts and power shutoffs associated with wildfire prevention. Furthermore, it is more difficult to mitigate the impact of these
events on our employees to the extent they work away from our offices. Changing market dynamics, global policy developments and the increasing frequency and
impact of extreme weather events on critical infrastructure in the U.S. and elsewhere have the potential to disrupt our business, the business of our third-party
suppliers and the business of our customers, and may cause us to experience higher attrition, losses and additional costs to maintain or resume operations. We also
expect to face increasing regulatory requirements and regulatory scrutiny related to climate matters, resulting in higher associated compliance costs.
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LEGAL AND COMPLIANCE RISKS
Increasing and changing regulation of our businesses may adversely affect our ability to operate or harm our operating results.
We are subject to an increasing number of local, state, federal, and international laws, regulations, and rules and standards. These relate to, without limitation, labor,
advertising and marketing, tax, financial services, AI, data privacy and security, electronic funds transfer, money transmission, lending, digital content, consumer
protection, real estate, billing, e-commerce, promotions, quality of services, intellectual property ownership and infringement, import and export requirements, anti-
bribery and anti-corruption, insurance, foreign exchange controls and cash repatriation restrictions, antitrust and competition, environmental, health and safety, and
other regulated activities.
The legal and regulatory environment in which we operate is complex, varies across jurisdictions and is subject to frequent change and evolving interpretations. New
or amended laws, regulations, executive orders, directives, policies, and enforcement priorities may also be introduced. These dynamics affect our business. As we
expand our offerings and evolve our business models, we have, and may in the future, become subject to additional regulatory requirements and heightened
regulatory scrutiny. Our ability to adopt emerging technologies, including AI, and to innovate for our customers and operate our business may be harmed by the
uncertainty and complexity created by the evolving legal and regulatory environment. For example, in February 2025, the European Union's Artificial Intelligence Act
(AI Act) went into force regulating AI systems that affect individuals located in the EU. Additionally, countries and states are applying their data and consumer
protection laws to AI and/or enacting or considering legal frameworks on AI, including Utah, Colorado, and California. Compliance with these laws, and similar
emerging laws, may add significant costs to our business and may require us to change certain business practices to comply. In addition, some of our offerings, such
as our lending and payments products, require licenses to operate. Our inability to obtain or maintain a license, or to comply with current or new license requirements,
may materially harm our ability to operate in specific jurisdictions or subject us to regulatory fines or penalties.
The tax preparation industry continues to receive heightened attention from federal and state governments. New legislation, regulation, public policy considerations,
changes in the cybersecurity environment, litigation by the government or private entities, changes to or new interpretations of existing laws may result in greater
oversight of the tax preparation industry, restrict the types of products and services that we can offer or the prices we can charge, or otherwise cause us to change the
way we operate our tax businesses or offer our tax products and services. We are also required to comply with a variety of state revenue agency standards in order to
successfully operate our tax preparation and electronic filing services. Changes in state-imposed requirements by one or more of the states, including the required
use of specific technologies or technology standards, may significantly increase the costs of providing those services to our customers and may prevent us from
delivering a quality product to our customers in a timely manner.
Any perceived or actual failure to comply with applicable laws, regulations, and rules, including new interpretations of existing laws, regulations, and rules, could
negatively impact our reputation, expose us to legal liability, fines, penalties, or require us to change our offerings or business operations. In addition, evolving laws,
regulations, and rules may require us to modify our business practices or compliance programs in order to continue operating our businesses. Regulatory or
legislative changes and other actions that materially affect our business may be announced with little or no advance notice, and we may be unable to respond
quickly. As a result, we may face increased operating costs, reduced revenue opportunities, and may be unable to mitigate some or all of the adverse impacts those
changes may cause. Any of the foregoing may adversely affect our ability to operate and may harm our results of operations.
Complex and evolving privacy and data protection regulations or changing customer expectations could result in claims, changes to our business
practices, penalties or increased cost of operations or otherwise harm our business.
Regulations related to data privacy, cybersecurity, the collection, processing, storage, transfer and use of data, and the use of AI are evolving. Many jurisdictions in
which we operate globally have enacted, or are in the process of enacting, data privacy legislation or regulations aimed at creating and enhancing individual privacy
rights. For example, the General Data Protection Regulation (GDPR) regulates the collection, use, and retention of personal information by our offerings in the EU. In
addition, in the absence of a unified federal privacy standard, a growing number of U.S. states have enacted or introduced data privacy laws and regulations. Several
countries have established specific legal requirements for cross-border data transfers and governmental authorities and privacy advocates around the world continue
to propose new regulatory actions concerning data protection. Moreover, several jurisdictions are considering regulatory frameworks for AI that implicate data
protection laws.
In our efforts to meet the various data privacy regulations that apply to us, we have made and continue to make certain changes to our offerings, business practices,
and use of certain third party tools and vendors. Additionally, customer sensitivity to privacy continues to increase and our privacy statements and practices may
create additional customer expectations about the collection, use, and sharing of personal information.
In addition, the evolution of global privacy treaties and frameworks has created compliance uncertainty and increased complexity. For example, the judicial invalidation
of the EU-U.S. Privacy Shield and Safe Harbor frameworks that we relied on to transfer data created additional compliance challenges for the transfer of EU personal
data to the U.S. While a new EU-U.S. Data Privacy Framework currently provides a basis for us to transfer personal data from the European Union the U.S., the future
of this framework is uncertain because it faces legal challenges in the European courts.
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Each of these privacy, security and data protection requirements could impose significant limitations on us, require changes to our business practices, require
notification to customers, workers, and others of a security incident, restrict our use or storage of personal information, limit our use of third-party tools and vendors, or
cause changes in customer purchasing behavior that may make our business more costly, less efficient or impossible to conduct, and may require us to modify our
current or future products or services, which may make customers less likely to purchase our products and may harm our future financial results. Additionally, any
actual or alleged noncompliance with these laws and regulations, or failure to meet customer expectations could result in negative publicity or harm to our reputation
and subject us to investigations, claims or other remedies, including demands that we modify or cease existing business practices, and expose us to significant fines,
penalties and other damages. We have incurred, and may continue to incur, significant expenses to comply with existing privacy and security standards and protocols
imposed by law, regulation, industry standards or contractual obligations.
We are frequently a party to litigation and regulatory inquiries which could result in an unfavorable outcome and have an adverse effect on our business,
financial condition, results of operation and cash flows.
We are subject to various legal proceedings (including class action lawsuits), claims and regulatory inquiries that have arisen out of the ordinary conduct of our
business and are not yet resolved and additional proceedings, claims and inquiries may arise in the future. The number and significance of these proceedings, claims
and inquiries may increase as our businesses evolve. Any proceedings, claims or inquiries initiated by or against us, whether successful or not, may be time
consuming; result in costly litigation, damage awards, consent decrees, injunctive relief or increased costs of business; require us to change our business practices or
products; require significant amounts of management time; result in diversion of significant operations resources; or otherwise harm our business and future financial
results. For further information about specific litigation, see Item 3, “Legal Proceedings.”
Third parties claiming that we infringe their proprietary rights may cause us to incur significant legal expenses and prevent us from selling our products.
We may become increasingly subject to infringement claims, including patent, copyright, trade secret, and trademark infringement claims. Litigation may be necessary
to determine the validity and scope of the intellectual property rights of others. We have received a number of allegations of intellectual property infringement claims in
the past and expect to receive more claims in the future based on allegations that our offerings infringe upon the intellectual property held by third parties. Some of
these claims are the subject of pending litigation against us and against some of our customers. These claims may involve patent holding companies or other adverse
intellectual property owners who have no relevant product revenues of their own, and against whom our own intellectual property may provide little or no deterrence.
The ultimate outcome of any allegation is uncertain and, regardless of outcome, any such claim, with or without merit, may be time consuming to defend, result in
costly litigation, divert management’s time and attention from our business, require us to stop selling, delay shipping or redesign our products, or require us to pay
monetary damages for royalty or licensing fees, or to satisfy indemnification obligations that we have with some of our customers. Our failure to obtain necessary
licenses or other rights, or litigation arising out of intellectual property claims made against us may harm our business.
We are subject to risks associated with information disseminated through our services.
The laws relating to the liability of online services companies for information such as online content disseminated through their services are subject to frequent
challenges, and there has been an increasing demand for repealing or limiting the protections afforded by these laws through either judicial decision or legislation. In
spite of settled law in the U.S., claims are made against online services companies by parties who disagree with the content. Where our online content is accessed on
the internet outside of the U.S., challenges may be brought under foreign laws which do not provide the same protections for online services companies as in the U.S.
These challenges in either U.S. or foreign jurisdictions may require altering or limiting some of our services or may require additional contractual terms to avoid
liabilities for our customers’ misconduct and may further give rise to legal claims alleging defamation, libel, invasion of privacy, negligence, copyright or trademark
infringement, or other theories based on the nature and content of the materials disseminated through the services. Certain of our services include content generated
by users of our online services. Claims of intellectual property infringement, defamation or other injury may be made against us for that content, even if that content is
not generated by us. Any claims, meritorious or not, may lead to business disruption and costs incurred as a result of this potential liability, which may harm our
business.
FINANCIAL RISKS
The results of operations of our tax business may fluctuate from period to period due to the seasonality of the business and other factors beyond our
control.
Our tax offerings have significant seasonal patterns. Revenue from income tax preparation products and services has historically been heavily concentrated from
November through April, as the tax filing deadline for the IRS and many states is traditionally in April. This seasonality has caused significant fluctuations in our
quarterly financial results. In addition, unanticipated changes to federal and state tax filing deadlines may further exacerbate the impact of the seasonality.
Our financial results from our tax offerings may also fluctuate from quarter to quarter and year to year due to a variety of other factors, some of which may affect the
timing of revenue recognition. These include the timing of the availability of federal and state tax forms from taxing agencies and the ability of those agencies to
receive or process electronic tax return submissions or
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issue refunds; changes to our offerings that result in the inclusion or exclusion of ongoing services; changes in product pricing strategies or product sales mix;
changes in customer behavior; and the timing of our discontinuation of support for older product offerings. Other factors, including unanticipated changes to the tax
code or the administration of government programs and payments by tax authorities, may cause variations from year to year in the number of tax filers. Any of the
foregoing could negatively impact the number of tax returns we prepare and file and the operating results of our tax business. Other factors that may affect our
quarterly or annual financial results include the timing of acquisitions, divestitures, and goodwill and acquired intangible asset impairment charges. Any fluctuations in
our operating results may adversely affect our stock price.
If actual customer refunds for our offerings exceed the amount we have reserved, our future financial results may be harmed.
Like many software companies, we refund customers for product returns and subscription and service cancellations. We establish reserves against revenue in our
financial statements based on estimated customer refunds. We closely monitor this refund activity in an effort to maintain adequate reserves. In the past, customer
refunds have not differed significantly from these reserves. However, if we experience actual customer refunds or an increase in risks of collecting customer payments
that significantly exceed the amount we have reserved, it may result in lower net revenue.
Unanticipated changes in our income tax rates or other indirect tax may affect our future financial results.
Our future effective income tax rates may be favorably or unfavorably affected by unanticipated changes in the valuation of our deferred tax assets and liabilities, by
changes in our stock price, or by changes in tax laws or their interpretation. Foreign governments may enact tax laws, including in response to guidelines issued by
international organizations such as the Organisation for Economic Co-operation and Development, that could result in further changes to global taxation and
materially affect our financial position and results of operations. In addition, we are subject to the continuous examination of our income tax returns by the Internal
Revenue Service and other tax authorities. We regularly assess the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of
our provision for income taxes. These continuous examinations may result in unforeseen tax-related liabilities, which may harm our future financial results.
An increasing number of states and foreign jurisdictions have adopted laws or administrative practices that impose new taxes on all or a portion of gross revenue or
other similar amounts or impose additional obligations to collect transaction taxes such as sales, consumption, value added, or similar taxes. We may not have
sufficient lead time to build systems and processes to collect these taxes properly, or at all. Failure to comply with such laws or administrative practices, or a
successful assertion by such states or foreign jurisdictions requiring us to collect taxes where we do not, could result in material tax liabilities, including for past sales,
as well as penalties and interest.
Adverse global macroeconomic conditions could harm our business and financial condition.
Adverse macroeconomic conditions, and perceptions or expectations about current or future conditions, such as volatility or distress in the financial markets,
recession or inflationary pressures, slowing growth, rising interest rates, rising unemployment, rising consumer debt levels, reduced consumer confidence or
economic activity, government fiscal and tax policies, U.S. and international trade relationships, government shutdowns and austerity programs could negatively
affect our business and financial condition. These macroeconomic conditions or global events, such as political instability, sanctions, and war, have caused, and
could, in the future, cause disruptions and volatility in global financial markets, increased rates of default and bankruptcy, decreases in consumer and small business
spending and other unforeseen consequences. It is difficult to predict the impact of such events on our partners, customers, members, or economic markets more
broadly, which have been and will continue to be highly dependent upon the actions of governments and businesses in response to macroeconomic events, and the
effectiveness of those actions. Additionally, adverse developments that affect financial institutions, such as bank failures, or concerns or speculation about similar
events or risks, could lead to liquidity challenges and further instability in the financial markets, which may in turn cause third parties, including customers, to become
unable to meet their obligations under various types of financial arrangements. Moreover, because the majority of our revenue is derived from sales within the U.S.,
economic conditions in the U.S. have an even greater impact on us than companies with a more diverse international presence. Macroeconomic conditions, and
perceptions or expectations about current or future conditions, could cause potential new customers not to purchase or to delay purchasing our offerings, and could
cause our existing customers to discontinue purchasing or delay upgrades of our existing offerings. Some financial institutions and other partners have in the past
decreased or suspended their activity on Credit Karma’s platform and could do so in the future. In addition, increased interest rates may make offers from Credit
Karma’s partners less attractive to Credit Karma's members. Members may decrease their engagement on the platform or their creditworthiness could be negatively
impacted, reducing members' ability to qualify for credit cards and loans. Decreased consumer spending levels could also reduce payment processing volumes,
causing reductions in our payments revenue. High unemployment and changes in the tax code and the government programs that are administered by tax authorities
have caused, and could in the future cause, a significant decrease in the number of tax returns filed, which may have a significant effect on the number of tax returns
we prepare and file. In addition, weakness in our end-user markets could negatively affect the cash flow of our distributors who could, in turn, delay paying their
obligations to us, which could increase our credit risk exposure and cause delays in our recognition of revenue or future sales to these customers. Adverse economic
conditions may also increase the costs of operating our business, including vendor, supplier and workforce expenses. Additionally, any inability to access the capital
markets when needed due to volatility or illiquidity in the markets or increased regulatory liquidity and capital requirements may strain our liquidity positions. Such
conditions may also
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expose us to fluctuations in foreign currency exchange rates or interest rates that could materially and adversely affect our financial results. Any of the foregoing could
harm our business and negatively impact our future financial results.
We provide access to capital to small and mid-market businesses, which exposes us to risk, and may cause us material financial or reputational harm.
We provide qualified small and mid-market businesses with access to capital from third-party lenders and then we purchase some or all of those loans from the
lender. This activity exposes us to the risk of the borrowers’ inability to repay such loans. We have entered into credit arrangements with financial institutions as a
source of funding to purchase some or all of the loans. Any termination or interruption in the financial institutions’ ability to lend to us could interrupt our ability to
provide capital to these businesses. Further, the credit decisioning, pricing, loss forecasting, scoring and other models used to evaluate loan applications may contain
errors or may not adequately assess creditworthiness of the borrowers, or may be otherwise ineffective, resulting in incorrect approvals or denials of loans. It is also
possible that loan applicants could provide false or incorrect information. Moreover, adverse macroeconomic conditions, such as inflation and rising interest rates,
have impacted and may continue to impact these businesses, which are disproportionately adversely affected by economic downturns, and may increase the
likelihood that the borrowers are unable to repay their loans. If any of the foregoing events were to occur, our reputation, relationships with borrowers, collections of
loans receivable and financial results could be harmed.
Amortization of acquired intangible assets and impairment charges may cause significant fluctuation in our net income.
Our acquisitions have resulted in significant expenses, including amortization and impairment of acquired technology and other acquired intangible assets, and
impairment of goodwill. We may incur impairment charges related to the goodwill already recorded and to goodwill arising out of future acquisitions. We test the
impairment of goodwill annually in our fourth fiscal quarter or more frequently if indicators of impairment arise. The timing of the formal annual test may result in
charges to our statement of operations in our fourth fiscal quarter that may not have been reasonably foreseen in prior periods. New acquisitions, and any impairment
of the value of acquired intangible assets, may have a significant negative impact on our future financial results.
We have incurred indebtedness and may incur other debt in the future, which may adversely affect our financial condition and future financial results.
We have indebtedness outstanding and may incur additional short-term and long-term debt in the future. This debt may adversely affect our financial condition and
future financial results by, among other things:
•increasing our vulnerability to downturns in our business, to competitive pressures and to adverse economic and industry conditions;
•requiring the dedication of a portion of our expected cash from operations to service our indebtedness, thereby reducing the amount of expected cash flow
available for other purposes, including capital expenditures, share repurchases and acquisitions; and
•limiting our flexibility in planning for, or reacting to, changes in our businesses and our industries.
If we are unable to generate sufficient cash flow from operations in the future to service our debt, we may be required, among other things, to seek additional
financing in the debt or equity markets, refinance or restructure all or a portion of our indebtedness, sell selected assets or reduce or delay planned capital, operating
or investment expenditures. Such measures may not be sufficient to enable us to service our debt.
Additionally, the agreements governing our indebtedness impose restrictions on us and require us to comply with certain covenants. For example, our credit facilities
restrict the ability of our subsidiaries to incur indebtedness and require us to maintain compliance with specified financial ratios. Our ability to comply with these ratios
may be affected by events beyond our control. In addition, our credit facilities and the indenture governing our senior unsecured notes limit our ability to create liens
on our and subsidiaries’ assets and engage in sale and leaseback transactions. If we breach any of these covenants and do not obtain a waiver from the lenders or
the noteholders, as applicable, then, subject to applicable cure periods, any or all of our outstanding indebtedness may be declared immediately due and payable.
Under the terms of our 2020 Notes, we may be required to repurchase the notes for cash prior to their maturity in connection with the occurrence of certain changes
of control that are accompanied by certain downgrades in the credit ratings of the notes. The repayment obligations under the notes may have the effect of
discouraging, delaying or preventing a takeover of our company. If we were required to pay the notes prior to their scheduled maturity, it could have a negative impact
on our cash position and liquidity and impair our ability to invest financial resources in other strategic initiatives.
In addition, changes by any rating agency to our credit rating may negatively impact the value and liquidity of both our debt and equity securities. If our credit ratings
are downgraded or other negative action is taken, the interest rate payable by us under our unsecured revolving credit facility may increase. In addition, adverse
economic conditions or any downgrades in our credit ratings may affect our ability to obtain additional financing in the future and may negatively impact the terms of
any such financing. There can be no assurance that any refinancing or additional financing would be available on terms that are favorable or acceptable to us, if at all.
For further information about our indebtedness, see Note 7 to the consolidated financial statements in Item 8 of this Annual Report.
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We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value.
We have a stock repurchase program under which we are authorized to repurchase our common stock. The repurchase program does not have an expiration date
and we are not obligated to repurchase a specified number or dollar value of shares. Our repurchase program may be suspended or terminated at any time. Even if
our stock repurchase program is fully implemented, it may not enhance long-term stockholder value. Also, the amount, timing, and execution of our stock repurchase
programs may fluctuate based on our priorities for the use of cash for other purposes and because of changes in cash flows, tax laws, and the market price of our
common stock.
Our stock price may be volatile and your investment could lose value.
Our stock price is subject to changes in recommendations or earnings estimates by financial analysts, changes in investors’ or analysts’ valuation measures for our
stock, our credit ratings and market trends unrelated to our performance. Furthermore, speculation in the press or investment community about our strategic position,
financial condition, results of operations, business, security of our products, or legal proceedings can cause changes in our stock price. These factors, as well as
general economic and political conditions, including the effects of a general slowdown in the global economy, inflationary pressures, pandemics and endemics,
significant armed conflicts, acts of war and terrorism, and the timing of announcements in the public market regarding new products, product enhancements or
technological advances by our competitors or us, and any announcements by us of acquisitions, major transactions, or management changes may cause volatility in
our stock price. Moreover, inflationary pressures, pandemics and endemics, and significant armed conflicts, acts of war and terrorism have caused, and in the future
may cause, increased volatility in the global financial markets and, in turn, our stock price. Further, any changes in the amounts or frequency of share repurchases or
dividends may also adversely affect our stock price. A significant drop in our stock price could expose us to the risk of securities class action lawsuits, which may
result in substantial costs and divert management’s attention and resources, which may adversely affect our business.
28 Intuit Fiscal 2025 Form 10-K
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ITEM 1B - UNRESOLVED STAFF COMMENTS
None.
ITEM 1C - CYBERSECURITY
RISK MANAGEMENT AND STRATEGY
We host, collect, process, use, and retain large amounts of sensitive and personal data across an array of our own and third-party information systems. To help
protect these systems and data, we have implemented a robust information security program that includes numerous administrative, technical, and physical
safeguards. We strive to evolve our cyber defenses to help minimize impacts from cyber threats. In general, we seek to address cybersecurity risks through a cross-
functional approach. This approach focuses on protecting business operations and preserving the confidentiality, integrity, and availability of systems and data by
preventing and mitigating cybersecurity threats, as well as effectively responding to cybersecurity incidents when they occur.
Our information security program includes:
•Having designated information security personnel, led by our Chief Information Security and Fraud Prevention Officer (CISO), who has decades of relevant
experience and also serves as Chief Information Officer. The CISO is supported primarily by our Cybersecurity, Compliance, Risk, and Fraud Team
(CyberCRAFT), which consists of approximately 500 professionals as of July 31, 2025. In addition to bringing their current expertise to their roles,
CyberCRAFT professionals have the ability to participate in our specialized training and development programs to further enhance their cybersecurity skill
sets and cross-train on related capabilities. The CISO works closely with the Company’s internal legal team to oversee compliance with legal, regulatory and
contractual security requirements;
•Risk assessments designed to help identify and prioritize significant cybersecurity risks. Our process for identifying and assessing material risks from
cybersecurity threats includes incorporation of an internally developed threat catalog and our tracking of trends for areas such as vulnerability management,
our leverage of technical standards and guidance, input from our participation and collaboration with law enforcement and government initiatives, and our
internal and vendor-supported threat intelligence initiatives. The cybersecurity risk assessment operates alongside our broader overall enterprise-wide risk
assessment and management process, and key cybersecurity risks are presented to the Audit and Risk Committee in a manner that helps frame
cybersecurity risks as part of a broader risk context;
•Regular testing and assessments of our systems and controls to evaluate the information security program maturity and effectiveness using cybersecurity
frameworks (such as ISO 27001, PCI DSS, and SOC 2) and to identify and address potential vulnerabilities—and as appropriate, we adjust our policies,
standards, and processes based on testing and assessment results;
•A vulnerability management program to determine the in-scope systems, patch systems based on criticality, and disclose potential vulnerabilities;
•A cybersecurity incident response plan and scenario-specific playbooks for responding to various types of cybersecurity incidents;
•Business continuity and disaster recovery plans to support more effective response and recovery efforts in the event of a significant cybersecurity incident or
disruption;
•The use of external service providers and consultants to assess or monitor the environment or otherwise assist with aspects of our cybersecurity controls;
•Commercially available and customized security technologies and security and business controls to limit access to and use of such sensitive data;
•A security awareness and training program for our employees and contractors, with role-based training for certain personnel and positions; and
•A third-party risk management framework designed to monitor and address cybersecurity risks from various third parties (including vendors, service
providers, and other contractors) that includes diligence regarding the third party’s cybersecurity capabilities and additional monitoring of certain third parties
based on the results of diligence. In addition, we have established standard contractual terms and conditions regarding cybersecurity applicable to third
parties, as well as further downstream parties, that may be tailored to the use case and sensitivity of any data or business processes involved.
Additionally, we maintain cybersecurity insurance which may cover some or all of the potential losses from a cybersecurity incident. During the last fiscal year, we did
not identify any risks from cybersecurity threats, including as a result of any previous cybersecurity incidents, that materially affected Intuit, including its business
strategy, results of operations, or financial condition. However, we continue to face ongoing and increasing cybersecurity risks which may materially affect us in the
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future. Additional information on the cybersecurity risks is discussed in “Risk Factors” in Item 1A of Part I of this Annual Report, including without limitation the risk
that “Security incidents, improper access to or disclosure of our data or customers’ data, or other cyberattacks on our systems could harm our reputation, business,
and financial condition.”
GOVERNANCE
Management is responsible for the day-to-day administration of Intuit’s cybersecurity policies, processes, practices, and risk management. The Audit and Risk
Committee of our Board of Directors provides primary oversight of cybersecurity risks and the Company’s efforts to mitigate those risks.
MANAGEMENT OVERSIGHT
As part of management oversight, our Chief Executive Officer (CEO) receives monthly updates from the CISO and representatives from CyberCRAFT. These updates
provide a recurring overview of cybersecurity trends and status updates (e.g., security events, fraud detection, IT roadmap progress, follow-up from prior
assessments, security awareness exercise results), as well as a more focused analysis on select cybersecurity topics for the month. Examples of prior topics include:
recent cybersecurity legislation, cybersecurity incidents affecting external entities, and trends in cybersecurity controls and adoption. As part of our incident response
processes, incidents are classified based on the incident’s characteristics. For certain risk-based classifications of incidents, the CEO and other members of the
executive leadership team are also informed and contribute as part of our incident response processes.
BOARD OVERSIGHT
Our full Board of Directors provides ultimate oversight for the cybersecurity program, in addition to other significant risks of Intuit. The Board of Directors has
delegated primary oversight of cybersecurity risks to the Audit and Risk Committee. On a quarterly basis, the CISO and CyberCRAFT specialists provide the Audit
and Risk Committee with updates, metrics, and trends, such as the status of prior security events, existing and emerging threat landscapes, the results of audits or
assessments, fraud prevention efforts, vulnerability detection and disclosure changes, and the status of projects to strengthen our security systems and improve
incident readiness, and how these may affect broader enterprise risk management. Under our incident response processes’ risk-based escalation protocols, the
CISO, or other management, escalates certain incidents to the chair of the Audit and Risk Committee, who may then involve the broader committee or the full Board
of Directors, as appropriate.
ITEM 2 - PROPERTIES
Our principal locations, their purposes, and the expiration dates for the leases on facilities at those locations as of July 31, 2025, are shown in the table below. We
have renewal options on many of our leases.
Location Purpose
Approximate
Square
Feet
Principal
Lease
Expiration
Dates
Mountain View, California Corporate headquarters and principal offices for Global Business Solutions
segment
364,000 Owned
Mountain View, California Corporate headquarters and principal offices for Global Business Solutions
segment
359,000 2026 - 2034
Bangalore, India Principal offices for Intuit India 478,000 2026 - 2029
San Diego, California Principal offices for Consumer segment 466,000 Owned
Oakland, California Principal offices for Credit Karma segment 167,000 2031
Plano, Texas Principal offices for ProTax segment 166,000 2026
We also lease or own facilities in a number of domestic locations and lease facilities internationally in Canada, Israel, the United Kingdom, Australia, and other
locations. We believe our facilities are suitable and adequate for our current and near-term needs, and that we will be able to locate additional facilities as needed.
See Note 9 to the consolidated financial statements in Item 8 of this Annual Report for more information about our lease commitments.
ITEM 3 - LEGAL PROCEEDINGS
See Note 13 to the consolidated financial statements in Item 8 of this Annual Report for a description of legal proceedings.
ITEM 4 - MINE SAFETY DISCLOSURES
None.
30 Intuit Fiscal 2025 Form 10-K
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PART II
ITEM 5 - MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED
STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES
Market Information for Common Stock
Intuit’s common stock is quoted on the Nasdaq Global Select Market under the symbol “INTU.”
Stockholders
As of August 26, 2025, we had 450 record holders and approximately 2,222,000 beneficial holders of our common stock.
Dividends
We declared cash dividends that totaled $4.16 per share of outstanding common stock, or $1.2 billion, during fiscal 2025 and $3.60 per share of outstanding common
stock, or $1.0 billion, during fiscal 2024. In August 2025, our Board of Directors declared a quarterly cash dividend of $1.20 per share of outstanding common stock
payable on October 17, 2025 to stockholders of record at the close of business on October 9, 2025. We currently expect to continue to pay comparable cash
dividends on a quarterly basis in the future; however, future declarations of dividends and the establishment of future record dates and payment dates are subject to
the final determination of our Board of Directors.
Recent Sales of Unregistered Securities
None.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Stock repurchase activity during the three months ended July 31, 2025 was as follows:
Period
Total Number
of Shares
Purchased
Average
Price Paid
per Share
Total Number
of Shares
Purchased
as Part of
Publicly
Announced
Plans
Approximate
Dollar Value
of Shares
That May Yet
Be Purchased
Under
the Plans
May 1, 2025 through May 31, 2025 305,015 $ 670.06 305,015 $ 2,626,846,743
June 1, 2025 through June 30, 2025 309,978 $ 765.20 309,978 $ 2,389,651,984
July 1, 2025 through July 31, 2025 397,525 $ 771.54 397,525 $ 2,082,947,155
Total 1,012,518 $ 739.03 1,012,518
Note: On August 20, 2024, our Board of Directors approved an increase in the authorization under the existing stock repurchase program under which we are
authorized to repurchase up to an additional $3 billion of our common stock. All of the shares repurchased during the three months ended July 31, 2025 were
purchased under this plan. At July 31, 2025, we had authorization from our Board of Directors for up to $2.1 billion in stock repurchases. On August 19, 2025, our
Board of Directors approved an increase in the authorization under the existing stock repurchase program under which we are authorized to repurchase up to an
additional $3.2 billion of our common stock.
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Company Stock Price Performance
The graph below compares the cumulative total stockholder return on Intuit common stock for the last five full fiscal years with the cumulative total returns on the S&P
500 Index and the Morgan Stanley Technology Index for the same period. The graph assumes that $100 was invested in Intuit common stock and in each of the other
indices on July 31, 2020, and that all dividends were reinvested. The comparisons in the graph below are based on historical data – with Intuit common stock prices
based on the closing price on the dates indicated – and are not intended to forecast the possible future performance of Intuit’s common stock.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among Intuit Inc., the S&P 500 Index,
and Morgan Stanley Technology Index
Copyright© 2025 Standard and Poor’s, a division of S&P Global. All rights reserved.
July 31, 2020 July 31, 2021 July 31, 2022 July 31, 2023 July 31, 2024 July 31, 2025
Intuit Inc. $ 100.00 $ 174.01 $ 150.61 $ 170.19 $ 216.61 $ 264.44
S&P 500 $ 100.00 $ 136.45 $ 130.12 $ 147.05 $ 179.62 $ 208.96
Morgan Stanley Technology Index $ 100.00 $ 138.35 $ 124.74 $ 156.71 $ 214.77 $ 268.74
ITEM 6 - [RESERVED]
32 Intuit Fiscal 2025 Form 10-K
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ITEM 7 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) is intended to provide readers of our consolidated financial
statements with the perspectives of management. This should allow the readers of this report to obtain a comprehensive understanding of our businesses, strategies,
current trends, and future prospects. Our MD&A includes the following sections:
• Executive Overview: High-level discussion of our operating results and some of the trends that affect our business.
• Critical Accounting Estimates: Policies and estimates that we believe are important to understanding the assumptions and judgments underlying our financial
statements.
• Results of Operations: A more detailed discussion of our revenue and expenses.
• Liquidity and Capital Resources: Discussion of key aspects of our consolidated statements of cash flows, changes in our consolidated balance sheets, and our
financial commitments.
You should note that this MD&A contains forward-looking statements that involve risks and uncertainties. Please see the section entitled “Forward-Looking
Statements” immediately preceding Part I of this Annual Report for important information to consider when evaluating such statements.
You should read this MD&A in conjunction with the consolidated financial statements and related notes in Item 8 of this Annual Report.
In the Results of Operations sections of this MD&A, where we describe two or more factors that contributed to changes in revenue and operating income, we have,
where possible, quantified the impact of those factors. Where a change is the result of multiple factors that are interrelated and cannot be separately quantified, we
have identified the interrelated factors without quantifying them.
In July 2024, our management approved, committed to, and initiated a plan of reorganization (the Plan) focused on reallocating resources to our key growth areas.
The Plan included the exit of employees and the closing of real estate sites in certain markets to support growing technology teams and capabilities in strategic
locations. The actions associated with the Plan were substantially complete in the first quarter of fiscal 2025. Total restructuring costs associated with the Plan were
$238 million. During the twelve months ended July 31, 2025 and 2024, we recorded charges in connection with the Plan of $15 million and $223 million, respectively.
These charges are primarily related to severance and employee benefits and are recorded to restructuring in our consolidated statements of operations. See Note 15
to the consolidated financial statements in Item 8 of this Annual Report for more information.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the
global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform
that customers use to grow and run their business.
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that
support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs
associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended
July 31, 2024 and 2023, we reclassified $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and $475 million from Consumer, and $33 million and
$34 million from ProTax to other corporate expenses, respectively, to conform to the current presentation. See Note 14 to the consolidated financial statements in
Item 8 of this Annual Report for more information.
Consistent with our vision to deliver one consumer platform, effective August 1, 2025, we combined the Consumer, Credit Karma, and ProTax businesses into a
single Consumer business. We will reflect this new organization in our fiscal 2026 segment reporting.
EXECUTIVE OVERVIEW
This overview provides a high-level discussion of our operating results and some of the trends that affect our business. We believe that an understanding of these
trends is important in order to understand our financial results for fiscal 2025, as well as our future prospects. This summary is not intended to be exhaustive, nor is it
a substitute for the detailed discussion and analysis provided elsewhere in this Annual Report on Form 10-K.
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Industry Trends and Seasonality
Industry Trends
AI, including GenAI, predictive AI, and agentic AI, is transforming multiple industries, in particular financial technology. Disruptive start-ups, emerging ecosystems,
and mega-platforms are harnessing new technology to create personalized experiences, deliver data-driven insights, and increase speed of service. These shifts are
creating a more dynamic and highly competitive environment where customer expectations are shifting around the world as more services become digitized and the
array of choices continues to increase.
Seasonality
Our Consumer and ProTax offerings have a significant and distinct seasonal pattern as sales and revenue from our income tax preparation products and services are
typically heavily concentrated in the period from November through April. This seasonal pattern typically results in higher net revenues during our second and third
quarters ending January 31 and April 30, respectively.
We expect the seasonality of our Consumer and ProTax businesses to continue to have a material impact on our quarterly financial results in the future.
Key Challenges and Risks
Our growth strategy depends upon our ability to innovate, develop, and introduce emerging technologies, including AI and GenAI, to drive broad adoption of our
products and services and enter new markets. Our future growth also increasingly depends on the strength of our third-party business relationships and our ability to
continue to develop, maintain, and strengthen new and existing relationships. To remain competitive and continue to grow, we are investing significant resources in
our product development, marketing, and sales capabilities, and we expect to continue to do so in the future. Much of our future success also depends on our ability to
continue to attract, retain, and develop highly skilled employees, including those in technical and leadership roles who are critical to our strategic growth, in a highly
competitive talent environment.
As we offer more online services, the ongoing operation and availability of our platforms and systems and those of our external service providers is becoming
increasingly important. Because we help customers manage their financial lives, we face risks associated with the hosting, collection, use, and retention of personal
customer information and data. We are investing significant management attention and resources in our information technology infrastructure and in our privacy and
security capabilities, and we expect to continue to do so in the future.
We operate in industries that are experiencing an increasing amount of fraudulent activities by malicious third parties, and those fraudulent activities are becoming
increasingly sophisticated, including through the use of AI. We implement additional security measures, and we continue to work with state and federal governments
to implement industry-wide security and anti-fraud measures, including sharing information regarding suspicious activity. We continue to invest in security measures
and to work with the broader industry and government to protect our customers against this type of fraud.
Our operations are impacted by a rapidly-evolving regulatory environment and face increasingly heightened scrutiny. We are subject to numerous federal, state, and
local, as well as foreign laws and regulations covering a broad and increasing range of subjects, both in the United States (U.S.) and internationally.
For a complete discussion of the most significant risks and uncertainties affecting our business, please see “Forward-Looking Statements” immediately preceding Part
I and “Risk Factors” in Item 1A of Part I of this Annual Report.
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Overview of Financial Results
The most important financial indicators that we use to assess our business are revenue growth for the company as a whole and for each reportable segment;
operating income growth for the company as a whole; earnings per share; and cash flow from operations. We also track certain non-financial drivers of revenue
growth and, when material, identify them in the applicable discussions of segment results below. Service offerings are a significant part of our business. Our total
service revenue was $16.4 billion, or 87% of our total revenue in fiscal 2025, and we expect our total service revenue as a percentage of our total revenue to grow
over the long term.
Key highlights for fiscal 2025 include the following:
Revenue of Global Business Solutions revenue of Consumer revenue of
$18.8 B $11.1 B $4.9 B
up 16% from fiscal 2024 up 16% from fiscal 2024 up 10% from fiscal 2024
Credit Karma revenue of ProTax revenue of Operating income of
$2.3 B $621 M $4.9 B
up 32% from fiscal 2024 up 4% from fiscal 2024 up 36% from fiscal 2024
Net income of Diluted net income per share of Cash flow from operations of
$3.9 B $13.67 $6.2 B
up 31% from fiscal 2024 up 31% from fiscal 2024 up 27% from fiscal 2024
CRITICAL ACCOUNTING ESTIMATES
In preparing our consolidated financial statements in accordance with U.S. generally accepted accounting principles (GAAP), we are required to make estimates,
assumptions, and judgments that can have a material impact on our net revenue, operating income or loss, and net income or loss, as well as on the value of certain
assets and liabilities on our consolidated balance sheets. Actual results could differ materially from our estimates. Critical accounting estimates are those estimates
that involve a significant level of estimations and uncertainty and have had, or are reasonably likely to have, a material impact on our financial condition or results of
operations. We believe that the estimates, assumptions, and judgments involved in the following accounting policies have the greatest potential impact on our
consolidated financial statements, so we consider these to be our critical accounting estimates:
•Revenue Recognition
•Goodwill, Acquired Intangible Assets, and Other Long-Lived Assets – Impairment Assessments
•Legal Contingencies
•Accounting for Income Taxes – Estimates of Deferred Taxes, Valuation Allowances, and Uncertain Tax Positions
Our senior management has reviewed the development and selection of these critical accounting estimates and their disclosure in this Annual Report on Form 10-K
with the Audit and Risk Committee of our Board of Directors. For further information on all of our significant accounting policies, see Note 1, “Description of Business
and Summary of Significant Accounting Policies” to the consolidated financial statements in Item 8 of this Annual Report.
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Revenue Recognition
We derive our revenue primarily from the sale of online services such as tax, accounting, payroll, merchant payment processing services, delivery of qualified links,
marketing automation, live expert advice, financing for small and mid-market businesses, and desktop software products, desktop software subscriptions, and
financial supplies. Our contracts with customers often include promises to transfer multiple products and services, which are primarily recognized ratably over the
relevant period or when the customer consumes the related service. In determining how revenue should be recognized, a five-step process is used, which requires
judgment and estimates within the revenue recognition process. The primary judgments include identifying the performance obligations in the contract and
determining whether the performance obligations are distinct. If any of these judgments were to change, it could cause a material increase or decrease in the amount
of revenue we report in a particular period. For additional information, see “Description of Business and Summary of Significant Accounting Policies – Revenue
Recognition” in Note 1 to the consolidated financial statements in Item 8 of this Annual Report.
Goodwill, Acquired Intangible Assets, and Other Long-Lived Assets – Impairment Assessments
We estimate the fair value of acquired intangible assets and other long-lived assets that have finite useful lives whenever an event or change in circumstances
indicates that the carrying value of the asset may not be recoverable. We test for potential impairment of goodwill annually in our fourth fiscal quarter or whenever
indicators of impairment arise. The timing of the annual test may result in charges to our consolidated statements of operations in our fourth fiscal quarter that could
not have been reasonably foreseen in prior periods.
As described in “Description of Business and Summary of Significant Accounting Policies – Goodwill, Acquired Intangible Assets and Other Long-Lived Assets” in
Note 1 to the consolidated financial statements in Item 8 of this Annual Report, in order to estimate the fair value of goodwill, we use a weighted combination of a
discounted cash flow model (known as the income approach) and comparisons to publicly traded companies engaged in similar businesses (known as the market
approach). The income approach requires us to use a number of assumptions, including market factors specific to the business, the amount and timing of estimated
future cash flows to be generated by the business over an extended period of time, long-term growth rates for the business, and a rate of return that considers the
relative risk of achieving the cash flows and the time value of money. We evaluate cash flows at the reporting unit level. Although the assumptions we use in our
discounted cash flow model are consistent with the assumptions we use to generate our internal strategic plans and forecasts, significant judgment is required to
estimate the amount and timing of future cash flows from each reporting unit and the relative risk of achieving those cash flows. When using the market approach, we
make judgments about the comparability of publicly traded companies engaged in similar businesses. We base our judgments on factors such as size, growth rates,
profitability, risk, and return on investment. We also make judgments when adjusting market multiples of revenue, operating income, and earnings for these
companies to reflect their relative similarity to our own businesses. See Note 6 to the consolidated financial statements in Item 8 of this Annual Report for a summary
of goodwill by reportable segment.
We estimate the recoverability of acquired intangible assets and other long-lived assets that have finite useful lives by comparing the carrying amount of the asset to
the future undiscounted cash flows that we expect the asset to generate. In order to estimate the fair value of those assets, we estimate the present value of future
cash flows from those assets. The key assumptions that we use in our discounted cash flow model are the amount and timing of estimated future cash flows to be
generated by the asset over an extended period of time and a rate of return that considers the relative risk of achieving the cash flows and the time value of money.
Significant judgment is required to estimate the amount and timing of future cash flows and the relative risk of achieving those cash flows. We also make judgments
about the remaining useful lives of acquired intangible assets and other long-lived assets that have finite lives. See Note 6 to the consolidated financial statements in
Item 8 of this Annual Report for a summary of cost, accumulated amortization, and weighted-average life in years for our acquired intangible assets.
Assumptions and estimates about future values and remaining useful lives are complex and often subjective. They can be affected by a variety of factors, including
external factors such as industry and economic trends, and internal factors such as changes in our business strategy and our internal forecasts. For example, if our
future operating results do not meet current forecasts or if we experience a sustained decline in our market capitalization that is determined to be indicative of a
reduction in fair value of one or more of our reporting units, we may be required to record future impairment charges for goodwill and acquired intangible assets.
Impairment charges could materially decrease our future net income and result in lower asset values on our consolidated balance sheets.
During the fourth quarters of fiscal 2025, fiscal 2024, and fiscal 2023, we performed our annual goodwill impairment tests. Using the methodology described in
“Description of Business and Summary of Significant Accounting Policies – Goodwill, Acquired Intangible Assets and Other Long-Lived Assets,” in Note 1 to the
consolidated financial statements in Item 8 of this Annual Report, we determined that the estimated fair values of all of our reporting units substantially exceeded their
carrying values and that they were not impaired.
Legal Contingencies
We are subject to certain legal proceedings, as well as demands, claims, and threatened litigation that arise in the normal course of our business. We review the
status of each significant matter quarterly and assess our potential financial exposure. If the potential loss from any claim or legal proceeding is considered probable
and the amount can be reasonably estimated, we
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record a liability and an expense for the estimated loss. If we determine that a loss is reasonably possible and the range of the loss can be reasonably determined,
then we disclose the range of the possible loss. Significant judgment is required in the determination of whether a potential loss is probable, reasonably possible, or
remote, as well as in the determination of whether a potential exposure is reasonably estimable. Our accruals are based on the best information available at the time.
As additional information becomes available, we reassess the potential liability related to our pending claims and legal proceedings and may revise our estimates.
Potential legal liabilities and the revision of estimates of potential legal liabilities could have a material impact on our financial position and results of operations. See
Note 13 to the consolidated financial statements in Item 8 of this Annual Report for more information.
Accounting for Income Taxes – Estimates of Deferred Taxes, Valuation Allowances, and Uncertain Tax Positions
We estimate our income taxes based on the various jurisdictions where we conduct business. Significant judgment is required in determining our worldwide income
tax provision. The calculation of our tax liabilities involves dealing with uncertainties in the application of complex tax rules and the potential for future adjustment of
our uncertain tax positions by the U.S. Internal Revenue Service or other taxing jurisdictions. We estimate our current tax liability and assess temporary differences
that result from differing treatments of certain items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which we show on
our consolidated balance sheets. We must then assess the likelihood that our deferred tax assets will be realized. To the extent we believe that realization is not likely,
we establish a valuation allowance. When we establish a valuation allowance or increase this allowance in an accounting period, we record a corresponding tax
expense in our consolidated statements of operations.
We record a valuation allowance to reflect uncertainties about whether we will be able to utilize our deferred tax assets before they expire. We assess the need for an
adjustment to the valuation allowance on a quarterly basis. The assessment is based on our estimates of future sources of taxable income in the jurisdictions in which
we operate and the periods over which our deferred tax assets will be realizable. While we have considered future taxable income in assessing the need for a
valuation allowance for the periods presented, we could in the future be required to increase the valuation allowance to take into account additional deferred tax
assets that we may be unable to realize. An increase in the valuation allowance could have an adverse impact on our income tax provision and net income in the
period in which we record the change.
We recognize and measure benefits for uncertain tax positions using a two-step approach. The first step is to evaluate the tax position taken or expected to be taken
in a tax return by determining if the weight of available evidence indicates that it is more likely than not that the tax position will be sustained upon audit, including
resolution of any related appeals or litigation processes. For tax positions that are more likely than not of being sustained upon audit, the second step is to measure
the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. Significant judgment is required to evaluate uncertain tax
positions. We evaluate our uncertain tax positions on a quarterly basis. Our evaluations are based upon a number of factors, including changes in facts or
circumstances, changes in tax law, correspondence with tax authorities during the course of audits, and effective settlement of audit issues. Changes in the
recognition or measurement of uncertain tax positions could result in material increases or decreases in our income tax expense in the period in which we make the
change, which could have a material impact on our effective tax rate and operating results. See Note 10 to the consolidated financial statements in Item 8 of this
Annual Report for more information.
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RESULTS OF OPERATIONS
A discussion regarding our financial condition and results of operations for fiscal 2025 compared to fiscal 2024 is presented below. A discussion regarding our
financial condition and results of operations for fiscal 2024 compared to fiscal 2023 can be found under Item 7 of Part II in our Annual Report on Form 10-K for the
fiscal year ended July 31, 2024, filed with the SEC on September 4, 2024, which is available free of charge on the SEC’s website at www.sec.gov and on the Investor
Relations section of our corporate website at investors.intuit.com.
Financial Overview
(Dollars in millions, except per share amounts)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Total net revenue $18,831 $16,285 $14,368 16% 13%
Operating income 4,923 3,630 3,141 36% 16%
Net income 3,869 2,963 2,384 31% 24%
Diluted net income per share $13.67 $10.43 $8.42 31% 24%
Total net revenue increased $2.5 billion, or 16%, in fiscal 2025 compared with fiscal 2024. Global Business Solutions segment revenue increased 16% due to growth
in our Online Ecosystem revenue. Credit Karma revenue increased 32% due to strength in our personal loan, credit card, and auto insurance verticals. Consumer
segment revenue increased 10% due to growth in our higher-priced and additional service offerings, such as TurboTax Live and our early tax refund offerings. See
“Segment Results” later in this Item 7 for more information.
Operating income increased $1.3 billion, or 36%, in fiscal 2025 compared with fiscal 2024. The increase in operating income was due to the increase in revenue
described above partially offset by an increase in expenses. Expenses increased due to increases in marketing, staffing, outside services, and sales-related
expenses partially offset by a decrease in restructuring expenses. See “Operating Expenses” later in this Item 7 for more information. See Note 15 to the
consolidated financial statements in Item 8 of this Annual Report for more information on our restructuring charges.
Net income increased $906 million, or 31%, in fiscal 2025 compared with fiscal 2024. The increase in net income was due to the increase in operating income
described above, partially offset by an increase in income tax expense. The increase in income tax expense is due to the increase in operating income described
above and a decrease in excess tax benefits related to share-based compensation. Diluted net income per share increased 31% to $13.67 for fiscal 2025, in line with
the increase in net income.
Segment Results
The information below is organized in accordance with our four reportable segments. All of our segments operate and sell to customers primarily in the U.S. Total
international net revenue was approximately 8% of consolidated total net revenue in each of the twelve months ended July 31, 2025, 2024, and 2023.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the
global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform
that customers use to grow and run their business.
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that
support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs
associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended
July 31, 2024 and 2023, we reclassified $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and $475 million from Consumer, and $33 million and
$34 million from ProTax to other corporate expenses, respectively, to conform to the current presentation.
Segment operating income is segment net revenue less segment cost of revenue and operating expenses. We include expenses such as corporate selling and
marketing, general and administrative, and non-employment related legal and litigation settlement costs, which are not allocated to specific segments, in unallocated
corporate items as part of other corporate expenses. As part of our platform strategy, we also include customer success and product development for our Global
Business Solutions, Consumer, and ProTax segments in unallocated corporate items as we do not allocate these expenses to the segments because they are
managed at the platform level. Customer success includes the costs of tax and bookkeeping experts that support our TurboTax Live and QuickBooks Live offerings.
For our Credit Karma reportable segment, segment expenses include certain direct expenses related to selling and marketing, product development, and general and
administrative. Unallocated corporate items for all segments include share-based compensation, amortization of acquired technology, amortization of other acquired
intangible assets, goodwill and intangible asset impairment charges, professional fees and transaction charges related to business combinations, and restructuring
charges. These unallocated
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corporate costs for all segments totaled $8.7 billion in fiscal 2025, $8.0 billion in fiscal 2024, and $7.0 billion in fiscal 2023. Unallocated corporate items increased in
fiscal 2025 compared with fiscal 2024 due to increases in cost of service revenue, research and development expense, and general and administrative expense,
partially offset by a decrease in restructuring costs. See Note 14 to the consolidated financial statements in Item 8 of this Annual Report for reconciliations of total
segment operating income to consolidated operating income for each fiscal year presented.
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Global Business Solutions
Global Business Solutions segment revenue includes both Online
Ecosystem and Desktop Ecosystem revenue.
Our Online Ecosystem includes revenue from:
• QuickBooks Online and Intuit Enterprise Suite financial and business
management offerings;
• QuickBooks Live;
• Workforce solutions, including QuickBooks Online Payroll and QuickBooks
Time;
• Money offerings for businesses that use online offerings, which include
merchant payment processing and bill pay services, and financing for small
and mid-market businesses (QuickBooks Capital);
• Mailchimp’s marketing automation offerings; and
• QuickBooks Checking.
Our Desktop Ecosystem includes revenue from:
• QuickBooks Desktop software subscriptions (QuickBooks Desktop Plus,
QuickBooks Enterprise, and ProAdvisor Program memberships for the
accounting professionals who serve small businesses);
• Desktop workforce solutions, including payroll products);
• Money offerings for businesses that use desktop offerings, which include
merchant payment processing services and financing for small and mid-
market businesses (QuickBooks Capital); and
• Financial supplies.
Segment service revenue is primarily derived from our Online Ecosystem revenue and revenue from the services, support, and when-and-if-available product
upgrades and enhancements that are provided as part of our QuickBooks Desktop subscriptions; services and support for our desktop payroll offerings, and merchant
payment processing services. Segment product and other revenue is primarily derived from revenue related to delivery of software licenses, version protection
updates, and payroll software updates for our QuickBooks Desktop subscriptions and desktop payroll offerings, which are part of our Desktop Ecosystem.
(Dollars in millions)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Service revenue $ 9,325 $ 7,792 $ 6,641
Product and other revenue 1,752 1,741 1,397
Total segment revenue $ 11,077 $ 9,533 $ 8,038 16% 19%
% of total revenue 59% 59% 56%
Segment operating income $ 8,467 $ 7,157 $ 5,900 18% 21%
% of related revenue 76% 75% 73%
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Revenue classified by significant service and product offerings was as follows:
(Dollars in millions)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Net revenue:
QuickBooks Online Accounting $ 4,120 $ 3,379 $ 2,849 22% 19%
Online Services 4,182 3,513 2,910 19% 21%
Total Online Ecosystem 8,302 6,892 5,759 20% 20%
QuickBooks Desktop Accounting 1,672 1,575 1,211 6% 30%
Desktop Services and Supplies 1,103 1,066 1,068 3% —%
Total Desktop Ecosystem 2,775 2,641 2,279 5% 16%
Total Global Business Solutions $ 11,077 $ 9,533 $ 8,038 16% 19%
Revenue for our Global Business Solutions segment increased $1.5 billion, or 16%, in fiscal 2025 compared with fiscal 2024. The increase was due to growth in
Online Ecosystem revenue, which contributed to $1.4 billion of the increase for fiscal 2025.
Online Ecosystem
Online Ecosystem revenue increased $1.4 billion, or 20%, in fiscal 2025 compared with fiscal 2024. QuickBooks Online Accounting revenue increased $741 million,
or 22%, in fiscal 2025 compared with fiscal 2024 due to the interrelated factors of higher effective prices, customer growth, and mix-shift. Online Services revenue
increased $669 million, or 19%, in fiscal 2025 compared with fiscal 2024 due to increases in revenue from our money offerings of $379 million, our payroll offerings of
$279 million, and Mailchimp of $20 million. Revenue increases were due to the interrelated factors described below. Money revenue increased $379 million due to a
$242 million increase in payments revenue from payments customer growth, an increase in total payment volume per customer, and higher effective payments
prices, and due to a $137 million increase from QuickBooks Capital. Online payroll revenue increased due to customer growth, mix-shift, and higher effective prices.
Mailchimp revenue increased due to higher effective prices.
Online Ecosystem average revenue per customer, which we define as total online ecosystem revenue divided by the average number of online paying customers,
increased 14% for fiscal 2025 compared with fiscal 2024. Online ecosystem paying customers, which we define as the sum of all QuickBooks Online customers,
QuickBooks Time customers, Mailchimp paying customers, and customers who subscribe to standalone services outside of QuickBooks Online, increased 5% as of
July 31, 2025 compared with July 31, 2024.
Desktop Ecosystem
Desktop Ecosystem revenue increased $134 million, or 5%, in fiscal 2025 compared with fiscal 2024. The increase was due to higher effective prices and changes
we made to our QuickBooks desktop offerings beginning in early fiscal 2024 to complete the transition to a recurring subscription model, which more closely aligns our
Desktop license and related product updates to our Desktop subscription billing model.
Global Business Solutions segment operating income increased $1.3 billion, or 18%, in fiscal 2025 compared with fiscal 2024 due to the increase in revenue
described above, partially offset by increases in staffing expenses of $59 million, marketing expenses of $45 million, QuickBooks Capital cost of revenue of $42
million due to increased loan volume, online payments cost of revenue of $41 million due to an increase in payments volume, and sales-related expenses of $22
million.
In August 2024, we reorganized certain technology and customer success functions that support and benefit the overall platform and are managed at the corporate
level rather than at the segment level. As a result, these costs are no longer included in segment operating income and are now included in other corporate expenses.
For the twelve months ended July 31, 2024 and 2023, we reclassified $1.4 billion and $1.3 billion, respectively, from Global Business Solutions to other corporate
expenses to conform to the current presentation.
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Consumer
Consumer segment service revenue is derived primarily from TurboTax
Online and TurboTax Live offerings, electronic tax filing services, and
connected services.
Consumer segment product and other revenue is derived primarily from
TurboTax desktop tax return preparation software and related form updates.
(Dollars in millions)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Service revenue $ 4,649 $ 4,214 $ 3,915
Product and other revenue 221 231 220
Total segment revenue $ 4,870 $ 4,445 $ 4,135 10% 7%
% of total revenue 26 % 27 % 29 %
Segment operating income $ 3,786 $ 3,493 $ 3,350 8% 4%
% of related revenue 78 % 79 % 81 %
Revenue for our Consumer segment increased $425 million, or 10%, in fiscal 2025 compared with fiscal 2024 due to growth in our higher-priced and additional
service offerings, such as TurboTax Live and our early tax refund offerings.
Consumer segment operating income increased $293 million, or 8%, in fiscal 2025 compared with fiscal 2024 due to the increase in revenue described above,
partially offset by an increase in marketing expenses of $132 million.
In August 2024, we reorganized certain technology and customer success functions that support and benefit the overall platform and are managed at the corporate
level rather than at the segment level. As a result, these costs are no longer included in segment operating income and are now included in other corporate expenses.
For the twelve months ended July 31, 2024 and 2023, we reclassified $573 million and $475 million, respectively, from Consumer to other corporate expenses to
conform to the current presentation.
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Credit Karma
Credit Karma segment revenue is primarily derived from cost-per-action
transactions, which include the delivery of qualified links that result in
completed actions such as credit card issuances and personal loan funding;
cost-per-click and cost-per-lead transactions, which include user clicks on
advertisements or advertisements that allow for the generation of leads, and
primarily relate to mortgage and insurance businesses; and Credit Karma
Money.
(Dollars in millions)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Service revenue $ 2,263 $ 1,708 $ 1,634
Product and other revenue — — —
Total segment revenue $ 2,263 $ 1,708 $ 1,634 32% 5%
% of total revenue 12 % 10 % 11 %
Segment operating income $ 835 $ 414 $ 428 102% (3%)
% of related revenue 37 % 24 % 26 %
Revenue for our Credit Karma segment increased $555 million, or 32%, in fiscal 2025 compared with fiscal 2024 due to increases in revenue from our personal loan
vertical of $221 million, our credit card vertical of $213 million, and our auto insurance vertical of $99 million.
Credit Karma segment operating income increased $421 million, or 102%, in fiscal 2025 compared with fiscal 2024 due to the increase in revenue described above,
partially offset by an increase in marketing expenses of $120 million.
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ProTax
ProTax segment service revenue is derived primarily from ProConnect Tax
Online tax products, electronic tax filing services, connected services, and
bank products.
ProTax segment product and other revenue is derived primarily from
Lacerte, ProSeries, and ProFile desktop tax preparation software products,
and related form updates.
(Dollars in millions)
Fiscal
2025
Fiscal
2024
Fiscal
2023
2025-2024
% Change
2024-2023
% Change
Service revenue $ 163 $ 147 $ 127
Product and other revenue 458 452 434
Total segment revenue $ 621 $ 599 $ 561 4% 7%
% of total revenue 3 % 4 % 4 %
Segment operating income $ 533 $ 520 $ 489 3% 6%
% of related revenue 86 % 87 % 87 %
Revenue for our ProTax segment increased $22 million, or 4%, in fiscal 2025 compared with fiscal 2024 due to higher average revenue per customer.
ProTax segment operating income increased $13 million, or 3%, in fiscal 2025 compared with fiscal 2024 due to the increase in revenue described above, partially
offset by an increase in marketing expenses of $6 million.
In August 2024, we reorganized certain technology and customer success functions that support and benefit the overall platform and are managed at the corporate
level rather than at the segment level. As a result, these costs are no longer included in segment operating income and are now included in other corporate expenses.
For the twelve months ended July 31, 2024 and 2023, we reclassified $33 million and $34 million, respectively, from ProTax to other corporate expenses to conform to
the current presentation.
44 Intuit Fiscal 2025 Form 10-K
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Cost of Revenue
(Dollars in millions)
Fiscal
2025
% of
Related
Revenue
Fiscal
2024
% of
Related
Revenue
Fiscal
2023
% of
Related
Revenue
Cost of service revenue $ 3,624 22% $ 3,250 23% $ 2,908 24%
Cost of product and other revenue 68 3% 69 3% 72 4%
Amortization of acquired technology 156 N/A 146 N/A 163 N/A
Total cost of revenue $ 3,848 20% $ 3,465 21% $ 3,143 22%
Our cost of revenue has three components: (1) cost of service revenue, which includes the direct costs associated with our online and service offerings, such as
staffing costs for ongoing production support, customer support, and tax and bookkeeping experts that support our TurboTax Live and QuickBooks Live offerings,
costs for data processing and storage capabilities from cloud providers, and costs related to credit score providers; (2) cost of product and other revenue, which
includes the direct costs of manufacturing and shipping or electronically downloading our desktop software and financial supplies products; and (3) amortization of
acquired technology, which represents the cost of amortizing developed technologies that we have obtained through acquisitions, over their useful lives.
Cost of service revenue as a percentage of service revenue was relatively consistent in fiscal 2025 compared to fiscal 2024.
Cost of product and other revenue as a percentage of product and other revenue was flat in fiscal 2025 compared with fiscal 2024. Costs of product and other
revenue are expensed as incurred, and we do not defer any of these costs when product and other revenue is deferred.
Operating Expenses
(Dollars in millions)
Fiscal
2025
% of
Total
Net
Revenue
Fiscal
2024
% of
Total
Net
Revenue
Fiscal
2023
% of
Total
Net
Revenue
Selling and marketing $ 5,035 27% $ 4,312 26% $ 3,762 26%
Research and development 2,928 15% 2,754 17% 2,539 18%
General and administrative 1,601 8% 1,418 9% 1,300 9%
Amortization of other acquired intangible assets 481 3% 483 3% 483 3%
Restructuring 15 —% 223 1% — —%
Total operating expenses $ 10,060 53% $ 9,190 56% $ 8,084 56%
Total operating expenses as a percentage of total net revenue decreased in fiscal 2025 compared to fiscal 2024. Total net revenue increased $2.5 billion, or 16%,
and total operating expenses increased $870 million, or 9%. The increase in total operating expenses was due to increases of $410 million for marketing expenses,
$300 million for staffing expenses, $161 million for outside services, and $52 million for sales-related expenses, partially offset by a $208 million decrease in
restructuring charges. See Note 15 to the consolidated financial statements in Item 8 of this Annual Report for more information regarding restructuring charges.
Non-Operating Income and Expenses
Interest Expense
Interest expense of $247 million in fiscal 2025 consisted of interest on our senior unsecured notes, unsecured revolving credit facility, and commercial paper program.
Interest expense of $242 million in fiscal 2024 consisted of interest on our senior unsecured notes and unsecured term loan.
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Interest and Other Income, Net
(In millions) Fiscal 2025 Fiscal 2024 Fiscal 2023
Interest income $ 175 $ 147 $ 106
Net gain on executive deferred compensation plan assets 24 24 12
Other (41) (9) (22)
Total interest and other income, net $ 158 $ 162 $ 96
Interest income increased in fiscal 2025 compared to fiscal 2024 due to higher average investable balances.
In accordance with authoritative guidance, we record gains and losses associated with executive deferred compensation plan assets in interest and other income, and gains
and losses associated with the related liabilities in operating expenses. The total amounts recorded in operating expenses for each period are approximately equal to the
total amounts recorded in interest and other income in those periods.
During fiscal 2025, we recorded $51 million in net losses on long-term investments.
Income Taxes
Our effective tax rate for fiscal 2025 was approximately 20%. Excluding certain tax benefits primarily related to share-based compensation, our effective tax rate was
approximately 24%. This rate differed from the federal statutory rate of 21% primarily due to state income taxes and non-deductible share-based compensation, which
were partially offset by the benefit we received from the federal research and experimentation credit.
Our effective tax rate for fiscal 2024 was approximately 17%. Excluding certain tax benefits primarily related to share-based compensation, our effective tax rate was
approximately 24%. This rate differed from the federal statutory rate of 21% primarily due to state income taxes and non-deductible share-based compensation, which
were partially offset by the benefit we received from the federal research and experimentation credit. See Note 10 to the consolidated financial statements in Item 8 of
this Annual Report for more information about our effective tax rates.
At July 31, 2025, we had net deferred tax assets of $1.2 billion, which included a valuation allowance for California net deferred tax assets primarily related to state
research and experimentation tax credit carryforwards. We have also provided a valuation allowance on other non-California state operating loss and foreign
operating loss carryforwards. See “Critical Accounting Estimates” earlier in this Item 7 and Note 10 to the consolidated financial statements in Item 8 of this Annual
Report for more information.
On July 4, 2025, the U.S. federal government enacted the One Big Beautiful Bill Act (OBBBA), which includes significant tax changes, most notably the reinstatement
of the immediate expensing of domestic research and developmental expenditures, effective in fiscal 2026. The deductibility of these expenditures is expected to
significantly reduce our deferred tax assets and income tax payable for periods starting in fiscal 2026.
The OBBBA has multiple effective dates from fiscal 2025 through fiscal 2027. The provisions effective during fiscal 2025 did not have a significant impact on our
fiscal 2025 consolidated financial statements. We are currently assessing all applicable provisions of the legislation and their impact on our consolidated financial
statements for fiscal 2026 and beyond.
In 2021, the Organisation for Economic Co-operation and Development (OECD) announced Pillar Two Model Rules, which call for the taxation of large multinational
corporations at a minimum rate of 15%. The currently enacted Pillar Two Model Rules did not have any impact on our provision for income taxes and are not expected
to have any significant impact on future years’ provisions for income taxes. We continue to monitor developments and evaluate impacts, if any, of these provisions on
our results of operations and cash flows for future years.
In the current global tax policy environment, the U.S. and other domestic and foreign governments continue to consider, and in some cases enact, changes in
corporate tax laws. As changes occur, we account for finalized legislation in the period of enactment.
(1)
(2)
(3)
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(3)
46 Intuit Fiscal 2025 Form 10-K
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LIQUIDITY AND CAPITAL RESOURCES
Overview
At July 31, 2025, our cash, cash equivalents, and investments totaled $4.6 billion, an increase of $478 million from July 31, 2024, driven by cash from operations
partially offset by cash used in financing and investing activities. See the discussion of all factors described in “Statements of Cash Flows” below. Our primary sources
of liquidity have been cash from operations, which primarily includes the collection of accounts receivable for products and services, the issuance of senior unsecured
notes and commercial paper, and borrowings under our credit facilities. Our primary uses of cash have been for research and development programs, selling and
marketing activities, acquisitions of businesses, repurchases of our common stock under our stock repurchase programs, the payment of cash dividends, debt service
costs and debt repayment, capital projects, and funding of our financing for small and mid-market businesses and early tax refund offerings. As discussed in
“Executive Overview – Industry Trends and Seasonality” earlier in this Item 7, our business is subject to significant seasonality. The balance of our cash, cash
equivalents, and investments generally fluctuates with that seasonal pattern. We believe the seasonality of our business is likely to continue in the future.
The following table summarizes selected measures of our liquidity and capital resources at the dates indicated:
(Dollars in millions)
July 31,
2025
July 31,
2024
$
Change
%
Change
Cash, cash equivalents, and investments $ 4,552 $ 4,074 $ 478 12 %
Long-term investments 94 131 (37) (28)%
Short-term debt — 499 (499) (100)%
Long-term debt 5,973 5,539 434 8 %
Working capital 3,737 2,187 1,550 71 %
Ratio of current assets to current liabilities 1.4 : 1 1.3 : 1
We have historically generated significant cash from operations, and we expect to continue to do so during fiscal 2026. Our cash, cash equivalents, and investments
totaled $4.6 billion at July 31, 2025. None of those funds were restricted, and approximately 91% of those funds were located in the U.S.
Our unsecured revolving credit facility and commercial paper program are available to us for general corporate purposes. At July 31, 2025, no amounts were
outstanding under the unsecured revolving credit facility or the commercial paper program. See Note 7 to the consolidated financial statements in Item 8 of this
Annual Report for more information.
Our secured revolving credit facilities are available to fund the lending products and services we offer to qualified small and mid-market businesses. At July 31, 2025,
$1.0 billion was outstanding under our secured revolving credit facilities.
Based on past performance and current expectations, we believe that our cash and cash equivalents, investments, cash generated from operations, borrowing
capacity under our credit facilities and commercial paper program, and access to external financing will be sufficient to meet anticipated seasonal working capital
needs, capital expenditure requirements, contractual obligations, commitments, debt service requirements, and other liquidity requirements associated with our
operations for the next 12 months and the foreseeable future.
We expect to return excess cash generated by operations to our stockholders through repurchases of our common stock and payment of cash dividends, after taking
into account our operating and strategic cash needs.
We evaluate, on an ongoing basis, the merits of acquiring technology or businesses, or establishing strategic relationships with and investing in other companies. Our
strong liquidity profile enables us to quickly respond to these types of opportunities.
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Statements of Cash Flows
The following table summarizes selected items from our consolidated statements of cash flows for fiscal 2025, fiscal 2024, and fiscal 2023. See the consolidated
financial statements in Item 8 of this Annual Report for complete consolidated statements of cash flows for those periods.
Fiscal Fiscal Fiscal
(In millions) 2025 2024 2023
Net cash provided by (used in):
Operating activities $ 6,207 $ 4,884 $ 5,046
Investing activities (2,318) (227) (922)
Financing activities (1,510) (397) (4,269)
Effect of exchange rates on cash, cash equivalents, restricted cash, and restricted cash equivalents 3 (13) —
Net increase (decrease) in cash, cash equivalents, restricted cash, and restricted cash equivalents $ 2,382 $ 4,247 $ (145)
During fiscal 2025, we generated $6.2 billion in cash from operations. We also received $3.1 billion from the net increase in funds receivable and funds payable and
amounts due to customers, $429 million from net borrowings under our secured credit facilities, and $398 million from the issuance of common stock under employee
stock plans. During the same period, we used $2.8 billion for the repurchase of shares of our common stock under our stock repurchase programs, $1.2 billion for the
payment of cash dividends, $1.2 billion for the net purchases of investments, $982 million for payments for employee taxes withheld upon vesting of restricted stock
units, $724 million for net originations of notes receivable, $500 million for the repayment of debt, $184 million for a business acquisition, and $124 million for capital
expenditures.
During fiscal 2024, we generated $4.9 billion in cash from operations. We also received $4.0 billion from the issuance of unsecured senior notes, $3.4 billion from the
net increase in funds receivable and funds payable and amounts due to customers, $422 million from the net sales and maturities of investments, $282 million from
the issuance of common stock under employee stock plans, and $155 million from net borrowings under our secured credit facilities. During the same period, we used
$4.2 billion for the repayment of debt, $2.0 billion for the repurchase of shares of our common stock under our stock repurchase programs, $1.0 billion for the payment
of cash dividends, $1.0 billion for payments for employee taxes withheld upon vesting of restricted stock units, $250 million for capital expenditures, and $236 million
for net originations of notes receivables.
Stock Repurchase Programs and Dividends on Common Stock
As described in Note 11 to the financial statements in Item 8 of this Annual Report, during fiscal 2025 and fiscal 2024, we continued to repurchase shares of our
common stock under a series of repurchase programs that our Board of Directors has authorized. At July 31, 2025, we had authorization from our Board of Directors
for up to $2.1 billion in stock repurchases. On August 19, 2025, our Board of Directors approved an increase in the authorization under the existing stock repurchase
program under which we are authorized to repurchase up to an additional $3.2 billion of our common stock. We currently expect to continue repurchasing our
common stock on a quarterly basis; however, future stock repurchases under the current program are at the discretion of management, and authorization of future
stock repurchase programs is subject to the final determination of our Board of Directors.
We have continued to pay quarterly cash dividends on shares of our outstanding common stock. During fiscal 2025, we declared cash dividends that totaled $4.16 per
share of outstanding common stock, or approximately $1.2 billion. In August 2025, our Board of Directors declared a quarterly cash dividend of $1.20 per share of
outstanding common stock payable on October 17, 2025 to stockholders of record at the close of business on October 9, 2025. We currently expect to continue to pay
comparable cash dividends on a quarterly basis; however, future declarations of dividends and the establishment of future record dates and payment dates are
subject to the final determination of our Board of Directors.
Commitments for Senior Unsecured Notes
In June 2020, we issued $2 billion of senior unsecured notes, of which $1.0 billion is outstanding as of July 31, 2025, and is comprised of the following:
•$500 million of 1.350% notes due July 2027; and
•$500 million of 1.650% notes due July 2030 (together, the 2020 Notes).
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Interest is payable semiannually on January 15 and July 15 of each year. At July 31, 2025, our maximum commitment for interest payments was $55 million for the
remaining duration of the outstanding 2020 Notes.
The 2020 Notes are senior unsecured obligations of Intuit and rank equally with all existing and future unsecured and unsubordinated indebtedness of Intuit and are
redeemable by us at any time, subject to a make-whole premium. Upon the occurrence of change of control transactions that are accompanied by certain downgrades
in the credit ratings of the 2020 Notes, we will be required to repurchase the 2020 Notes at a repurchase price equal to 101% of the aggregate outstanding principal
plus any accrued and unpaid interest to but not including the date of repurchase. The indenture governing the 2020 Notes requires us to comply with certain
covenants. For example, the 2020 Notes limit our ability to create certain liens and enter into sale and leaseback transactions. As of July 31, 2025, we were compliant
with all covenants governing the 2020 Notes. See Note 7 to the consolidated financial statements in Item 8 of this Annual Report for more information.
In September 2023, we issued $4 billion of senior unsecured notes comprised of the following:
•$750 million of 5.250% notes due September 2026;
•$750 million of 5.125% notes due September 2028;
•$1,250 million of 5.200% notes due September 2033; and
•$1,250 million of 5.500% notes due September 2053 (together, the 2023 Notes).
Interest is payable semiannually on March 15 and September 15 of each year. At July 31, 2025, our maximum commitment for interest payments was $2.7 billion for
the remaining duration of the outstanding 2023 Notes.
The 2023 Notes are senior unsecured obligations of Intuit and rank equally with all existing and future unsecured and unsubordinated indebtedness of Intuit and are
redeemable by us at any time, subject to a make-whole premium. The indenture governing the 2023 Notes requires us to comply with certain covenants. For example,
the 2023 Notes limit our ability to create certain liens and enter into sale and leaseback transactions. As of July 31, 2025, we were compliant with all covenants
governing the 2023 Notes. See Note 7 to the consolidated financial statements in Item 8 of this Annual Report for more information.
Credit Facilities
Unsecured Revolving Credit Facilities
On February 5, 2024, we terminated our amended and restated credit agreement dated November 1, 2021 (2021 Credit Facility), and entered into a credit agreement
with certain lenders providing for a $1.5 billion unsecured revolving credit facility that expires on February 5, 2029 (2024 Credit Facility).
Under the 2024 Credit Facility, we may, subject to certain customary conditions, including approval of relevant lenders, on one or more occasions, increase
commitments under the 2024 Credit Facility by an amount not to exceed $1 billion in the aggregate, and, on one or more occasions, extend the maturity date of the
2024 Credit Facility by one year. The 2024 Credit Facility includes a $500 million sublimit for borrowing swingline loans and a $250 million sublimit for the issuance of
letters of credit. Advances under the 2024 Credit Facility accrue interest at rates equal to (a) in the case of U.S. dollar borrowings, at our election, either (i) the
alternate base rate plus a margin that ranges from 0.0% to 0.125%, or (ii) the adjusted term Secured Overnight Finance Rate (SOFR) plus a margin that ranges from
0.7% to 1.125%, or (b) in the case of foreign currency borrowings, the interest benchmark for the relevant currency specified in the credit agreement plus a margin
that ranges from 0.7% to 1.125%. The facility fee ranges from 0.050% to 0.125% per annum. The actual interest margins and the facility fee are based on our senior
debt credit ratings.
The 2024 Credit Facility includes customary affirmative and negative covenants, including a financial covenant that requires us to maintain a ratio of total gross debt
to earnings before interest, taxes, depreciation, and amortization (EBITDA), as defined in the agreement, of not greater than 4.00 to 1.00 as measured on a rolling
twelve month basis as of the last day of each fiscal quarter. As of July 31, 2025, we were compliant with all covenants governing the 2024 Credit Facility. At July 31,
2025, no amounts were outstanding under the 2024 Credit Facility.
On January 30, 2025, we entered into a credit agreement with certain lenders providing for a $4.5 billion unsecured short-term revolving credit facility (2025 Credit
Facility) to fund a portion of our TurboTax early tax refund offering. We terminated the 2025 Credit Facility on March 3, 2025.
Advances under the 2025 Credit Facility accrued interest at rates equal to, at our election, either (i) the alternate base rate plus a margin of 0.125%, or (ii) the
adjusted daily simple SOFR or term SOFR plus a margin of 1.125%. Unused portions of the commitment accrued a fee of 0.10% per annum.
Secured Revolving Credit Facilities
On February 19, 2019, a subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products and services we offer to qualified
small and mid-market businesses (the 2019 Secured Facility). The 2019 Secured Facility is non-recourse to Intuit Inc. and is secured by cash and receivables of the
subsidiary, which are in excess of the amount outstanding under the 2019 Secured Facility as of July 31, 2025. We have entered into several amendments to this
facility. These amendments primarily increase the facility limit, extend the commitment term and final maturity date, and update the
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benchmark interest rate. Under the amended 2019 Secured Facility, the facility limit is $500 million, of which $300 million is committed and $200 million is
uncommitted. Advances accrue interest at adjusted daily simple SOFR plus 1.25%. Unused portions of the committed credit facility accrue a fee at a rate ranging from
0.25% to 0.75%, depending on the total unused committed balance. The commitment term is through August 31, 2027, and the final maturity date is August 31, 2028.
The agreement includes certain affirmative and negative covenants, including financial covenants, that require the subsidiary to maintain specified financial ratios. As
of July 31, 2025, we were compliant with all covenants governing the 2019 Secured Facility. At July 31, 2025, $440 million was outstanding under the 2019 Secured
Facility and the weighted-average interest rate was 5.74%. Interest on the 2019 Secured Facility is payable monthly.
On October 12, 2022, another subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products and services we offer to
qualified small and mid-market businesses (the 2022 Secured Facility). The 2022 Secured Facility is non-recourse to Intuit Inc. and is secured by cash and
receivables of the subsidiary, which are in excess of the amount outstanding under the 2022 Secured Facility as of July 31, 2025. We have entered into several
amendments to this facility. These amendments primarily extend the commitment term and final maturity date, increase the commitment amount, and reduce the
interest rate. Under the amended 2022 Secured Facility, the facility limit is $500 million, of which $400 million is committed and $100 million is uncommitted. Advances
accrue interest at SOFR plus 1.1%. Unused portions of the committed credit facility accrue a fee at a rate ranging from 0.2% to 0.4%, depending on the total unused
committed balance. The commitment term is through April 30, 2027, and the final maturity date is May 1, 2028. The agreement includes certain affirmative and
negative covenants, including financial covenants, that require the subsidiary to maintain specified financial ratios. As of July 31, 2025, we were compliant with all
covenants governing the 2022 Secured Facility. At July 31, 2025, $300 million was outstanding under the 2022 Secured Facility and the weighted-average interest
rate was 5.56%, which includes the fee on the unused committed portion. Interest on the 2022 Secured Facility is payable monthly.
On November 1, 2024, another subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products and services we offer to
qualified small and mid-market businesses (the 2024 Secured Facility). The 2024 Secured Facility is non-recourse to Intuit Inc. and is secured by cash and
receivables of the subsidiary, which are in excess of the amount outstanding under the 2024 Secured Facility as of July 31, 2025. We have entered into several
amendments to this facility. These amendments primarily increased the commitment amount. Under the amended 2024 Secured Facility, the facility limit is $300
million, all of which is committed. Advances accrue interest at SOFR plus 1.15%. Unused portions of the committed credit facility accrue a fee at a rate ranging from
0.2% to 0.4%, depending on the total unused committed balance. The commitment term is through November 1, 2027, and the final maturity date is November 1,
2028. The agreement includes certain affirmative and negative covenants, including financial covenants that require the subsidiary to maintain specified financial
ratios. As of July 31, 2025, we were compliant with all covenants governing the 2024 Secured Facility. At July 31, 2025, $274 million was outstanding under the 2024
Secured Facility and the weighted-average interest rate was 5.56%, which includes the fee on the unused committed portion. Interest on the 2024 Secured Facility is
payable monthly.
We monitor counterparty risk associated with the institutional lenders that are providing the secured credit facilities.
Commercial Paper Program
Under our established commercial paper program, we may issue and sell unsecured short-term promissory notes (commercial paper) up to $1.5 billion. The maturities
of the commercial paper may vary but will not exceed 397 days from the date of issuance. During the twelve months ended July 31, 2025, we temporarily increased
the capacity of our commercial paper program from $1.5 billion to $2.0 billion to support our seasonal working capital needs. As of July 31, 2025, the capacity of the
commercial paper program was $1.5 billion. At July 31, 2025 and July 31, 2024, no amounts were outstanding under this program.
Cash Held by Foreign Subsidiaries
Our cash, cash equivalents, and investments totaled $4.6 billion at July 31, 2025. Approximately 9% of those funds were held by our foreign subsidiaries and subject
to repatriation tax considerations. These foreign funds were located primarily in Canada, India, and the United Kingdom. We do not expect to pay incremental U.S.
taxes on repatriation. We have recorded income tax expense for Canada, India, and Israel withholding taxes on earnings that are not permanently reinvested. In the
event that funds from foreign operations are repatriated to the U.S., we would pay withholding taxes at that time.
50 Intuit Fiscal 2025 Form 10-K
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CONTRACTUAL OBLIGATIONS
The following table summarizes our known contractual obligations to make future payments at July 31, 2025. We generally expect to fund these short and long-term
obligations with cash from operations, the issuance of senior unsecured notes, and borrowings under our credit facilities.
Payments Due by Period
Less than 1-3 3-5 More than
(In millions) 1 year years years 5 years Total
Amounts due under executive deferred compensation plan $ 248 $ — $ — $ — $ 248
Senior unsecured notes — 1,250 1,250 2,500 5,000
Secured revolving credit facilities — 300 714 — 1,014
Interest and fees due on debt 284 499 311 1,843 2,937
Operating leases 78 202 198 314 792
Purchase obligations 808 1,606 1,298 1,180 4,892
Total contractual obligations $ 1,418 $ 3,857 $ 3,771 $ 5,837 $ 14,883
Includes operating leases for facilities and equipment. Amounts do not include $23 million of future sublease income or $133 million in minimum lease payments for leases
signed but not yet commenced as of July 31, 2025. See Note 9 to the consolidated financial statements in Item 8 of this Annual Report for more information.
Represents agreements to purchase products and services that are enforceable, legally binding, and specify terms, including: fixed or minimum quantities to be purchased;
fixed, minimum, or variable price provisions; and the approximate timing of the payments. At July 31, 2025, our purchase obligations primarily represent obligations under a
cloud services agreement.
Other long-term obligations on our consolidated balance sheet at July 31, 2025, included long-term income tax liabilities of $238 million, which related primarily to
unrecognized tax benefits. We have not included this amount in the table above because we cannot make a reasonably reliable estimate regarding the timing of settlements
with taxing authorities, if any.
RECENT ACCOUNTING PRONOUNCEMENTS
For a description of recent accounting pronouncements, if any, and the potential impact of these pronouncements on our consolidated financial statements, see Note
1 to the financial statements in Item 8 of this Annual Report.
(1)
(2)
(3)
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(2)
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Intuit Fiscal 2025 Form 10-K 51
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ITEM 7A - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
RISK
Investment Portfolio and Interest Rate Risk
We actively monitor market conditions and developments specific to the securities in which we invest. We believe that we take a conservative approach to investing
our funds in that we invest only in highly-rated securities and diversify our portfolio of investments. While we believe we take prudent measures to mitigate investment-
related risks, such risks cannot be fully eliminated because of market circumstances that are outside our control.
Our investments consist of instruments that meet quality standards that are consistent with our investment policy. This policy specifies that, except for direct
obligations of the United States (U.S.) government, securities issued by agencies of the U.S. government, and money market funds, we diversify our investments by
limiting our holdings with any individual issuer. We do not hold derivative financial instruments or European sovereign debt in our portfolio of investments. See Note 2
and Note 3 to the consolidated financial statements in Item 8 of this Annual Report for a summary of the amortized cost and fair value of our investments by type of
issue.
Our cash equivalents and investments are subject to market risk due to changes in interest rates. Interest rate movements affect the interest income we earn on cash
equivalents and investments and the value of those investments. At July 31, 2025, our cash equivalents and investments totaled $3.6 billion. Total interest income for
fiscal 2025 was $175 million. If the Federal Reserve Target Rate had increased by 25 basis points from the level of July 31, 2025, the value of our investments at that
date would have decreased by approximately $1 million. If the Federal Reserve Target Rate had increased by 100 basis points from the level of July 31, 2025, the
value of our investments at that date would have decreased by approximately $5 million.
In June 2020, we issued $2 billion of senior unsecured notes (the 2020 Notes). As of July 31, 2025, $1.0 billion of the 2020 Notes remained outstanding and was
comprised of the following: $500 million of 1.350% notes due in July 2027 and $500 million of 1.650% notes due in July 2030. We carry the 2020 Notes at face value,
less unamortized discount and unamortized debt issuance costs on our consolidated balance sheets. Since these 2020 Notes bear interest at fixed rates, we have no
financial statement risk associated with changes in interest rates. However, the fair value of the 2020 Notes fluctuates when interest rates change. See Note 2 and
Note 7 to the consolidated financial statements in Item 8 of this Annual Report for more information.
In September 2023, we issued $4 billion of senior unsecured notes, which was comprised of the following: $750 million of 5.250% notes due in September 2026, $750
million of 5.125% notes due in September 2028, $1,250 million of 5.200% notes due in September 2033, and $1,250 million of 5.500% notes due in September 2053
(together, the 2023 Notes). We carry the 2023 Notes at face value less unamortized discount and unamortized debt issuance costs on our consolidated balance
sheets. Since these 2023 Notes bear interest at fixed rates, we have no financial statement risk associated with the changes in interest rates. However, the fair value
of the 2023 Notes fluctuates when interest rates change. See Note 2 and Note 7 to the consolidated financial statements in Item 8 of this Annual Report for more
information.
On February 5, 2024, we terminated our amended and restated credit agreement dated November 1, 2021 (2021 Credit Facility), and entered into a credit agreement
with certain lenders providing for a $1.5 billion unsecured revolving credit facility that expires on February 5, 2029 (2024 Credit Facility). We are exposed to the impact
of changes in interest rates as they affect the 2024 Credit Facility. Advances under the 2024 Credit Facility accrue interest at rates equal to (a) in the case of U.S.
dollar borrowings, at our election, either (i) the alternate base rate plus a margin that ranges from 0.0% to 0.125%, or (ii) the adjusted term Secured Overnight Finance
Rate (SOFR) plus a margin that ranges from 0.7% to 1.125%, or (b) in the case of foreign currency borrowings, the interest benchmark for the relevant currency
specified in the credit agreement plus a margin that ranges from 0.7% to 1.125%. Actual margins under either election are based on our senior debt credit ratings.
Consequently, our interest expense fluctuates with changes in the general level of these interest rates. At July 31, 2025, no amounts were outstanding under the
2024 Credit Facility.
We are also exposed to the impact of changes in interest rates as they affect our secured revolving credit facilities. Advances under the secured revolving credit
facilities accrue interest at either SOFR plus 1.1%, SOFR plus 1.15%, or adjusted daily simple SOFR plus 1.25%. Consequently, our interest expense fluctuates with
changes in the general level of these interest rates. At July 31, 2025, $1.0 billion was outstanding under the secured revolving credit facilities. See Note 7 to the
consolidated financial statements in Item 8 of this Annual Report for more information.
Impact of Foreign Currency Rate Changes
The functional currencies of our international operating subsidiaries are generally the local currencies. We translate the assets and liabilities of our foreign
subsidiaries at the exchange rates in effect on the balance sheet date. We translate the revenue, costs, and expenses of our foreign subsidiaries at the average rates
of exchange in effect during the period. We include translation gains and losses in the stockholders’ equity section of our consolidated balance sheets. We include net
gains and losses resulting from foreign exchange transactions in interest and other income in our consolidated statements of operations.
Since we translate foreign currencies (primarily Canadian dollars, Indian rupees, and British pounds) into U.S. dollars for financial reporting purposes, currency
fluctuations can have an impact on our financial results. The historical impact of currency
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fluctuations on our financial results has generally been immaterial. We believe that our exposure to currency exchange fluctuation risk is not material because our
global subsidiaries invoice customers and satisfy their financial obligations almost exclusively in their local currencies. We believe the impact of currency fluctuations
will continue to be immaterial in the foreseeable future due to the reasons cited above. As of July 31, 2025 and for the year then ended, we did not engage in foreign
currency hedging activities.
Intuit Fiscal 2025 Form 10-K 53
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ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
1. INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
The following financial statements are filed as part of this report:
Page
Reports of Independent Registered Public Accounting Firm (PCAOB ID: 42) 55
Consolidated Statements of Operations for each of the three years in the period ended July 31, 2025 58
Consolidated Statements of Comprehensive Income for each of the three years in the period ended July 31, 2025 59
Consolidated Balance Sheets as of July 31, 2025 and 2024 60
Consolidated Statements of Stockholders’ Equity for each of the three years in the period ended July 31, 2025 61
Consolidated Statements of Cash Flows for each of the three years in the period ended July 31, 2025 62
Notes to Consolidated Financial Statements 64
2. INDEX TO FINANCIAL STATEMENT SCHEDULES
The following financial statement schedule is filed as part of this report and should be read in conjunction with the Consolidated Financial Statements:
Schedule Page
II Valuation and Qualifying Accounts 98
All other schedules not listed above have been omitted because they are inapplicable or are not required.
54 Intuit Fiscal 2025 Form 10-K
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Stockholders and the Board of Directors of Intuit Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Intuit Inc. (the Company) as of July 31, 2025 and 2024, the related consolidated statements of
operations, comprehensive income, stockholders' equity and cash flows for each of the three years in the period ended July 31, 2025, and the related notes and
financial statement schedule listed in the Index at Item 15(a) (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated
financial statements present fairly, in all material respects, the financial position of the Company at July 31, 2025 and 2024, and the results of its operations and its
cash flows for each of the three years in the period ended July 31, 2025, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company's internal control
over financial reporting as of July 31, 2025, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (2013 framework), and our report dated September 3, 2025 expressed an unqualified opinion thereon.
Basis for Opinion
These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company’s financial statements
based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with
the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to
assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the
accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that
our audits provide a reasonable basis for our opinion.
Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was communicated or required to be
communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially
challenging, subjective or complex judgments. The communication of the critical audit matter does not alter in any way our opinion on the consolidated financial
statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the
accounts or disclosures to which it relates.
Determination of Distinct Performance Obligations in Revenue Contracts
Description of the Matter As described in Note 1 to the consolidated financial statements, the Company enters into contracts
with customers that often include promises to transfer multiple products and services. The Company
has generally concluded that software licenses and services are separate performance obligations
and revenues from software licenses and services are recognized as those products and services
are provided.
Given the nature of the Company’s product and service offerings, there is complexity in determining
whether software licenses and services are considered performance obligations that should be
accounted for separately or together. Auditing the Company’s determination of distinct performance
obligations related to its various product and service offerings involved complex auditor judgment. In
particular, significant judgment was required when assessing whether the promised products and
services are separate performance obligations or inputs to a combined performance obligation due to
the evaluation of the interdependency or interrelation of the promised products and services within
each contract.
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How We Addressed the
Matter in Our Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of internal controls over the
Company’s processes, as they relate to the determination of distinct performance obligations. We also obtained an
understanding of the Company’s product and service offerings and tested the application of the revenue recognition
accounting model to determine distinct performance obligations.
Among other audit procedures, we evaluated whether the performance obligations identified by the Company were capable of
being distinct and distinct in the context of the contract through review of contracts, discussions with management,
observing product demonstrations and review of the Company’s website and other marketing materials. More
specifically, we evaluated the Company’s determination of whether the contract was to deliver (1) multiple promised
products or services that constitute separate performance obligations or (2) a single performance obligation that is
comprised of the combined products or services. That is, considering the utility, integration, interrelation or
interdependence of the products and services, we evaluated whether the multiple promised products and services that
were delivered to the customer were outputs or inputs to a combined item.
/s/ Ernst & Young LLP
We have served as the Company’s auditor since 1990.
San Jose, California
September 3, 2025
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Stockholders and the Board of Directors of Intuit Inc.
Opinion on Internal Control Over Financial Reporting
We have audited Intuit Inc.’s internal control over financial reporting as of July 31, 2025, based on criteria established in Internal Control—Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our opinion, Intuit Inc. (the Company)
maintained, in all material respects, effective internal control over financial reporting as of July 31, 2025, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated balance
sheets of the Company as of July 31, 2025 and 2024, the related consolidated statements of operations, comprehensive income, stockholders’ equity and cash flows
for each of the three years in the period ended July 31, 2025, and the related notes and financial statement schedule listed in the Index at Item 15(a) and our report
dated September 3, 2025 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal
control over financial reporting included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an
opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the
design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the
circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions
and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with
the policies or procedures may deteriorate.
/s/ Ernst & Young LLP
San Jose, California
September 3, 2025
Intuit Fiscal 2025 Form 10-K 57
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INTUIT INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
Twelve Months Ended July 31,
(In millions, except per share amounts) 2025 2024 2023
Net revenue:
Service $ 16,400 $ 13,861 $ 12,317
Product and other 2,431 2,424 2,051
Total net revenue 18,831 16,285 14,368
Costs and expenses:
Cost of revenue:
Cost of service revenue 3,624 3,250 2,908
Cost of product and other revenue 68 69 72
Amortization of acquired technology 156 146 163
Selling and marketing 5,035 4,312 3,762
Research and development 2,928 2,754 2,539
General and administrative 1,601 1,418 1,300
Amortization of other acquired intangible assets 481 483 483
Restructuring 15 223 —
Total costs and expenses 13,908 12,655 11,227
Operating income 4,923 3,630 3,141
Interest expense (247) (242) (248)
Interest and other income, net 158 162 96
Income before income taxes 4,834 3,550 2,989
Income tax provision 965 587 605
Net income $ 3,869 $ 2,963 $ 2,384
Basic net income per share $ 13.82 $ 10.58 $ 8.49
Shares used in basic per share calculations 280 280 281
Diluted net income per share $ 13.67 $ 10.43 $ 8.42
Shares used in diluted per share calculations 283 284 283
See accompanying notes.
58 Intuit Fiscal 2025 Form 10-K
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INTUIT INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Net income $ 3,869 $ 2,963 $ 2,384
Other comprehensive income, net of income taxes:
Unrealized gain on available-for-sale debt securities 1 7 —
Foreign currency translation gain (loss) 3 (15) 5
Cumulative translation adjustment reclassified to net income — 9 —
Total other comprehensive income, net 4 1 5
Comprehensive income $ 3,873 $ 2,964 $ 2,389
See accompanying notes.
Intuit Fiscal 2025 Form 10-K 59
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INTUIT INC.
CONSOLIDATED BALANCE SHEETS
July 31,
(Dollars in millions, except par value; shares in thousands) 2025 2024
ASSETS
Current assets:
Cash and cash equivalents $ 2,884 $ 3,609
Investments 1,668 465
Accounts receivable, net of allowance for doubtful accounts of $5 and $5 530 457
Notes receivable held for investment, net 1,403 779
Notes receivable held for sale — 3
Income taxes receivable 50 78
Prepaid expenses and other current assets 496 366
Current assets before funds receivable and amounts held for customers 7,031 5,757
Funds receivable and amounts held for customers 7,076 3,921
Total current assets 14,107 9,678
Long-term investments 94 131
Property and equipment, net 961 1,009
Operating lease right-of-use assets 541 411
Goodwill 13,980 13,844
Acquired intangible assets, net 5,302 5,820
Long-term deferred income tax assets 1,222 698
Other assets 751 541
Total assets $ 36,958 $ 32,132
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Short-term debt $ — $ 499
Accounts payable 792 721
Accrued compensation and related liabilities 858 921
Deferred revenue 1,019 872
Other current liabilities 625 557
Current liabilities before funds payable and amounts due to customers 3,294 3,570
Funds payable and amounts due to customers 7,076 3,921
Total current liabilities 10,370 7,491
Long-term debt 5,973 5,539
Operating lease liabilities 597 458
Other long-term obligations 308 208
Total liabilities 17,248 13,696
Commitments and contingencies
Stockholders’ equity:
Preferred stock, $0.01 par value
Authorized - 1,345 shares total; 145 shares designated Series A;
250 shares designated Series B Junior Participating
Issued and outstanding - None — —
Common stock, $0.01 par value
Authorized - 750,000 shares
Outstanding - 279,129 shares at July 31, 2025 and 280,268 shares at July 31, 2024 3 3
Additional paid-in capital 21,632 20,248
Treasury stock, at cost (21,543) (18,750)
Accumulated other comprehensive loss (50) (54)
Retained earnings 19,668 16,989
Total stockholders’ equity 19,710 18,436
Total liabilities and stockholders’ equity $ 36,958 $ 32,132
See accompanying notes.
60 Intuit Fiscal 2025 Form 10-K
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INTUIT INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
Common Stock
Additional
Paid-In Capital Treasury Stock
Accumulated Other
Comprehensive Loss
Retained
Earnings
Total
Stockholders’
Equity
(Dollars in millions, except per share amounts;
shares in thousands) Shares Amount
Balance at July 31, 2022 281,932 $ 3 $ 17,722 $ (14,805) $ (60) $ 13,581 $ 16,441
Comprehensive income — — — — 5 2,384 2,389
Issuance of stock under employee stock plans, net of shares
withheld for employee taxes 3,189 — (408) — — — (408)
Stock repurchases under stock repurchase programs (4,700) — — (1,967) — — (1,967)
Dividends and dividend rights declared ($3.12 per share) — — — — — (898) (898)
Share-based compensation expense — — 1,712 — — — 1,712
Balance at July 31, 2023 280,421 3 19,026 (16,772) (55) 15,067 17,269
Comprehensive income — — — — 1 2,963 2,964
Issuance of stock under employee stock plans, net of shares
withheld for employee taxes 3,274 — (718) — — — (718)
Stock repurchases under stock repurchase programs (3,427) — — (1,978) — — (1,978)
Dividends and dividend rights declared ($3.60 per share) — — — — — (1,041) (1,041)
Share-based compensation expense — — 1,940 — — — 1,940
Balance at July 31, 2024 280,268 3 20,248 (18,750) (54) 16,989 18,436
Comprehensive income — — — — 4 3,869 3,873
Issuance of stock under employee stock plans, net of shares
withheld for employee taxes 3,180 — (584) — — — (584)
Stock repurchases under stock repurchase programs (4,319) — — (2,793) — — (2,793)
Dividends and dividend rights declared ($4.16 per share) — — — — — (1,190) (1,190)
Share-based compensation expense — — 1,968 — — — 1,968
Balance at July 31, 2025 279,129 $ 3 $ 21,632 $ (21,543) $ (50) $ 19,668 $ 19,710
See accompanying notes.
Intuit Fiscal 2025 Form 10-K 61
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INTUIT INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Cash flows from operating activities:
Net income $ 3,869 $ 2,963 $ 2,384
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation 172 159 160
Amortization of acquired intangible assets 637 630 646
Non-cash operating lease cost 75 81 90
Share-based compensation expense 1,968 1,940 1,712
Deferred income taxes (435) (554) (628)
Other 127 92 81
Total adjustments 2,544 2,348 2,061
Originations and purchases of notes receivable held for sale — (96) —
Sales and principal repayments of notes receivable held for sale — 98 —
Changes in operating assets and liabilities:
Accounts receivable (71) (52) 42
Income taxes receivable 27 (48) 64
Prepaid expenses and other assets (283) (30) (75)
Accounts payable 73 133 (97)
Accrued compensation and related liabilities (64) 257 88
Deferred revenue 142 (49) 111
Operating lease liabilities (77) (71) (81)
Other liabilities 47 (569) 549
Total changes in operating assets and liabilities (206) (429) 601
Net cash provided by operating activities 6,207 4,884 5,046
Cash flows from investing activities:
Purchases of corporate and customer fund investments (2,363) (780) (1,015)
Sales of corporate and customer fund investments 320 526 240
Maturities of corporate and customer fund investments 864 676 449
Purchases of property and equipment (84) (191) (210)
Capitalization of internal use software (40) (59) (50)
Acquisitions of businesses, net of cash acquired (184) (83) (33)
Originations and purchases of notes receivable held for investment (3,992) (2,538) (1,983)
Sales of notes receivable originally classified as held for investment 562 234 —
Principal repayments of notes receivable held for investment 2,706 2,068 1,727
Other (107) (80) (47)
Net cash used in investing activities (2,318) (227) (922)
Cash flows from financing activities:
Proceeds from issuance of long-term debt, net of discount and issuance costs — 3,956 —
Repayments of debt (500) (4,200) (1,009)
Proceeds from borrowings under unsecured revolving credit facility — 100 —
Repayments on borrowings under unsecured revolving credit facility — (100) —
Proceeds from borrowings under secured revolving credit facilities 429 180 222
Repayments on borrowings under secured revolving credit facilities — (25) (23)
Proceeds from issuance of stock under employee stock plans 398 282 228
Payments for employee taxes withheld upon vesting of restricted stock units (982) (1,002) (633)
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INTUIT INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Cash paid for purchases of treasury stock (2,772) (1,988) (1,967)
Dividends and dividend rights paid (1,189) (1,034) (889)
Net change in funds receivable and funds payable and amounts due to customers 3,107 3,436 (197)
Other (1) (2) (1)
Net cash used in financing activities (1,510) (397) (4,269)
Effect of exchange rates on cash, cash equivalents, restricted cash, and restricted cash equivalents 3 (13) —
Net increase (decrease) in cash, cash equivalents, restricted cash, and restricted cash equivalents 2,382 4,247 (145)
Cash, cash equivalents, restricted cash, and restricted cash equivalents at beginning of period 7,099 2,852 2,997
Cash, cash equivalents, restricted cash, and restricted cash equivalents at end of period $ 9,481 $ 7,099 $ 2,852
Reconciliation of cash, cash equivalents, restricted cash, and restricted cash equivalents reported within the
consolidated balance sheets to the total amounts reported on the consolidated statements of cash flows
Cash and cash equivalents $ 2,884 $ 3,609 $ 2,848
Restricted cash and restricted cash equivalents included in funds receivable and amounts held for customers 6,597 3,490 4
Total cash, cash equivalents, restricted cash, and restricted cash equivalents at end of period $ 9,481 $ 7,099 $ 2,852
Supplemental disclosure of cash flow information:
Interest paid $ 284 $ 200 $ 272
Income taxes paid, net $ 1,408 $ 1,881 $ 484
Supplemental schedule of non-cash investing activities:
Transfers of notes receivable originated or purchased as held for investment to held for sale $ 546 $ 231 $ —
See accompanying notes.
Intuit Fiscal 2025 Form 10-K 63
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INTUIT INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Description of Business and Summary of Significant Accounting Policies
Description of Business
Intuit Inc. (Intuit, we, us, or our) is a global financial technology platform with a mission to power prosperity around the world. We help consumers do their taxes with
ease and confidence and improve their financial success, from credit building to wealth building, with tax and personal financial management products. We help small
and mid-market businesses grow and run their business end-to-end, from lead to cash. This includes financial management - including payments and capital -
compliance, human capital management, and marketing products and services. For accounting professionals, we provide professional tax and financial management
products and services.
We do this through our platform that powers TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax
Online are our leading tax preparation offerings for professional accountants. Incorporated in 1984 and headquartered in Mountain View, California, we sell our
products and services primarily in the United States (U.S.).
Basis of Presentation
These consolidated financial statements include the financial statements of Intuit and its wholly-owned subsidiaries. We have eliminated all intercompany balances
and transactions in consolidation. We have reclassified certain amounts previously reported in our financial statements to conform to the current presentation.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the
global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform
that customers use to grow and run their business. See Note 14, “Segment Information,” for more information.
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that
support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs
associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended
July 31, 2024 and 2023, we reclassified $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and $475 million from Consumer, and $33 million and
$34 million from ProTax to other corporate expenses, respectively. See Note 14, “Segment Information,” for more information.
Seasonality
Our Consumer and ProTax offerings have a significant and distinct seasonal pattern as sales and revenue from our income tax preparation products and services are
typically heavily concentrated in the period from November through April. This seasonal pattern typically results in higher net revenues during our second and third
quarters ending January 31 and April 30, respectively.
Use of Estimates
In preparing our consolidated financial statements in accordance with U.S. generally accepted accounting principles (GAAP), we make certain judgments, estimates,
and assumptions that affect the amounts reported in our financial statements and the disclosures made in the accompanying notes. For example, we use judgments
and estimates in determining how revenue should be recognized. These judgments and estimates include identifying performance obligations, determining if the
performance obligations are distinct, determining the standalone sales price (SSP) and timing of revenue recognition for each distinct performance obligation, and
estimating variable consideration to be included in the transaction price. We use estimates in determining the collectibility of accounts receivable and notes receivable
held for investment, the appropriate levels of various accruals including accruals for litigation contingencies, the discount rate used to calculate lease liabilities, the
amount of our worldwide tax provision, the realizability of deferred tax assets, the credit losses of available-for-sale debt securities, the fair value of assets acquired
and liabilities assumed for business combinations, and the fair value of notes receivable held for sale. We also use estimates in determining the remaining economic
lives and fair values of acquired intangible assets, property and equipment, and other long-lived assets. In addition, we use assumptions to estimate the fair value of
reporting units and share-based compensation. Despite our intention to establish accurate estimates and use reasonable assumptions, actual results may differ from
our estimates.
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Revenue Recognition
We derive our revenue primarily from the sale of online services such as tax, accounting, payroll, merchant payment processing services, delivery of qualified links,
marketing automation, live expert advice, financing for small and mid-market businesses, and desktop software products, desktop software subscriptions, and
financial supplies. We enter into contracts with customers that include promises to transfer various products and services, which are generally capable of being
distinct and accounted for as separate performance obligations. Revenue is recognized when the promised goods or services are transferred to customers, in an
amount that reflects the consideration allocated to the respective performance obligation.
Nature of Products and Services
Online Offerings
Our online offerings include TurboTax Online and TurboTax Live, ProConnect Tax Online, QuickBooks Online, Intuit Enterprise Suite, online payroll, and merchant
payment processing services for small and mid-market businesses who use our online offerings. Our Mailchimp offerings include marketing automation.
These online offerings provide customers with the right to use the hosted software over the contract period without taking possession of the software and are billed on
either a subscription or consumption basis. Revenue related to our online offerings that are billed on a subscription basis is recognized ratably over the contract
period. Revenue related to online offerings that are billed on a consumption basis is recognized when the customer consumes the related service.
Desktop Offerings
Our desktop offerings consist of our subscription-based QuickBooks Desktop products, our consumer and professional tax desktop products, which include TurboTax,
Lacerte and ProSeries, our desktop payroll products, and merchant payment processing services for small and mid-market businesses who use our desktop offerings.
Our QuickBooks Desktop software subscriptions include a term software license, version protection updates, when-and-if-available product upgrades and
enhancements, support, and various connected services. We recognize revenue for the software license and version protection updates at the time they are delivered
and recognize revenue for when-and-if-available product upgrades and enhancements, support, and connected services over the subscription term as services are
provided. For subscriptions sold in fiscal 2024, periodic delivery of version protection updates occurred through the first quarter of fiscal 2025, and the associated
revenue was recognized upon delivery as noted above. Beginning in the second quarter of fiscal 2025, product upgrades and enhancements are delivered on a when-
and-if-available basis, and the associated revenue is recognized on a straight-line basis over the term during which those product upgrades and enhancements are
provided. Prior to fiscal 2025, we determined that the enhancements included in our QuickBooks Desktop software subscriptions were not material within the context
of the contract.
Our consumer and professional tax desktop software products include an on-premise tax software license, related tax form updates, electronic filing service, and
connected services. We recognize revenue for the software license and related tax form updates, as one performance obligation, over the period the forms and
updates are delivered. We recognize revenue for our electronic filings service and connected services as services are provided.
We also sell some of our consumer tax desktop software products in non-consignment and consignment arrangements to certain retailers. For these retailers, we
begin recognizing revenue when control has transferred to the retailer for non-consignment arrangements or to the customer for consignment arrangements.
Our desktop payroll products are sold as software subscriptions and include a term software license with a stand-ready obligation to maintain compliance with current
payroll tax laws, support, and connected services. The term software license and stand-ready obligation to maintain compliance with current payroll tax laws is
considered one performance obligation. As a result, revenue is recognized ratably over the subscription term as services are provided.
We offer merchant payment processing services as a separately paid connected service for our QuickBooks Desktop software subscriptions, and revenue is
recognized as services are provided to the customers.
Other Solutions
Revenue from our Credit Karma segment is primarily comprised of revenue from the delivery of qualified links that result in completed actions, or cost-per-action
transactions. Credit Karma also generates revenue from cost-per-click and cost-per-lead transactions.
Cost-per-action revenue is earned based on a pre-determined fee for approved actions, such as when credit cards are issued or when personal loans and other loans
to businesses are funded. Revenue is recognized when a lead is generated that results in one of these approved actions.
Cost-per-click and cost-per-lead revenue is primarily related to mortgage and insurance businesses. Cost-per-click revenue is earned as users click on our customers'
advertisements and is recognized based on the number of clicks recorded each month. Cost-per-lead revenue is earned via customer advertisements that allow the
generation of leads from consumers interested in the advertised products and is recognized at the time a consumer request or lead is delivered to the customer.
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Revenue from the sale of our financial supplies, such as printed check stock, is recognized when control is transferred to the customer, which is generally when the
products are shipped.
Interest revenue is earned on term loans originated or purchased and held for investment in accordance with the specified period of time and defined interest rate
noted in the term loan contract and is recorded net of amortized deferred origination fees and costs, and term loan discounts. We recognize a gain or loss on the sale
of term loans sold to third parties by calculating the difference between the proceeds received and the carrying value of the term loans sold. Interest revenue and
gains on sales of term loans were not material for all periods presented.
We also have revenue-sharing and royalty arrangements with third-party partners and recognize this revenue as earned based upon reporting provided to us by our
partners. In instances where we do not have reporting from our partners, we estimate revenue based on information available to us at the time. Adjustments to our
estimates based on actual results have not been material to our consolidated financial statements for any period presented.
Types of Revenue
Service revenue includes revenue from: our online offerings discussed above; our Credit Karma offerings; support, electronic filing services, when-and-if-available
product upgrades and enhancements, and connected services included with our desktop offerings; merchant payment processing services; certain revenue-sharing
and royalty arrangements; and interest on notes receivable.
Product and other revenue includes revenue from: QuickBooks Desktop software licenses and version protection updates; consumer and professional tax desktop
licenses and the related tax form updates; desktop payroll licenses and related updates; financial supplies; certain revenue-sharing and royalty arrangements; and
interest on amounts held for customers.
We record revenue net of sales tax obligations. For payroll services, we generally require customers to remit payroll tax funds to us in advance of the payroll date via
electronic funds transfer. Revenue for electronic payment processing services that we provide to merchants is recorded net of interchange fees charged by credit card
associations. We hold customer cash as part of delivering payroll and payment services, and we include in total net revenue the interest earned on these funds from
the time they are collected until the time that we remit them to outside parties or merchants.
Judgments and Estimates
We use a five-step process in determining how revenue is recognized, which requires judgment and estimates. These judgments and estimates include identifying
performance obligations in the contract, determining whether the performance obligations are distinct, determining the SSP for each distinct performance obligation,
determining the timing of revenue recognition for distinct performance obligations, and estimating the amount of variable consideration to include in the transaction
price. Our contracts with customers often include promises to transfer multiple products and services generally capable of being distinct performance obligations.
SSPs for distinct performance obligations are based on directly observable pricing, when applicable. In instances where the SSP is not directly observable, such as
when we do not sell the product or service separately, we determine the SSP using information that may include market conditions and other observable inputs.
The functionality of the software licenses included in our consumer and professional tax and payroll desktop offerings is dependent on the related enhancements and
updates included in these offerings. Judgment is required to determine whether the software license is considered distinct and accounted for separately, or not
distinct and accounted for together with the related updates and recognized over time.
Our consumer and professional tax desktop products include an on-premise tax software license and related tax form updates that are recognized as the forms and
updates are delivered. We measure progress toward complete satisfaction of the software license and related tax form updates using an output method based on the
timing of when the tax forms are delivered.
We generally provide refunds to customers for product returns and subscription cancellations. We also provide promotional discounts and incentive rebates on retail
and distribution sales. These refunds, discounts, and incentive rebates are accounted for as variable consideration when estimating the amount of revenue to
recognize. Refunds are estimated based on historical experience and current business and economic indicators and are updated at the end of each reporting period
as additional information becomes available to the extent that it is probable that a significant reversal of any incremental revenue will not occur. Discounts and
incentive rebates are estimated based on distributors' and retailers' performance against the terms and conditions of the rebate programs.
Deferred Revenue
We record deferred revenue when we have entered into a contract with a customer and cash payments are received or due prior to transfer of control or satisfaction
of the related performance obligation. Our deferred revenue primarily relates to our subscription offerings. During the twelve months ended July 31, 2025, we
recognized revenue of $871 million that was included in deferred revenue at July 31, 2024. During the twelve months ended July 31, 2024, we recognized revenue of
$920 million that was included in deferred revenue at July 31, 2023.
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Our performance obligations are generally satisfied within 12 months of the initial contract date. As of July 31, 2025 and 2024, the deferred revenue balance related
to performance obligations that will be satisfied after 12 months was $4 million and $4 million, respectively, and is included in other long-term obligations on our
consolidated balance sheets.
Assets Recognized from the Costs to Obtain a Contract with a Customer
Our sales commissions are considered incremental costs of obtaining the contract with a customer. Sales commissions for subscription offerings where we expect the
benefit of those costs to continue longer than one year are capitalized and amortized ratably over the period of benefit, which ranges from three to four years. As of
July 31, 2025 and 2024, total capitalized costs to obtain a contract were $122 million and $94 million, respectively, and are included in prepaid expenses and other
current assets and other assets on our consolidated balance sheets.
We apply a practical expedient to expense costs incurred to obtain a contract with a customer when the period of benefit is less than one year. These costs primarily
include internal and external sales commissions for our consumer and professional tax offerings.
Shipping and Handling
We record the amounts we charge our customers for the shipping and handling of our software products as product and other revenue, and we record the related
costs as cost of product and other revenue in our consolidated statements of operations.
Customer Service and Technical Support
We include the costs of customer service and technical support associated with our online or hosted offerings in cost of service revenue in our consolidated
statements of operations. We also include the costs of providing technical support for our desktop offerings in cost of service revenue. We include the costs of
customer service related to desktop offerings in selling and marketing expense in our consolidated statements of operations. Customer service and technical support
costs include costs associated with performing order processing, answering customer inquiries by telephone and through websites, email, and other electronic
means, and providing technical support assistance to customers. We expense the cost of providing this support as incurred.
Software Development Costs
We expense software development costs as we incur them until technological feasibility has been established, at which time those costs are capitalized until the
product is available for general release to customers. To date, our software has been available for general release concurrent with the establishment of technological
feasibility and, accordingly, we have not capitalized any development costs. Costs we incur to enhance our existing products or after the general release of the service
using the product are expensed in the period they are incurred and included in research and development expense in our consolidated statements of operations.
Internal Use Software
We capitalize costs related to the development of hosted services that we provide to our customers and internal use of enterprise-level business and finance software
in support of our operational needs. Costs incurred in the application development phase are capitalized and amortized on a straight-line basis over their useful lives,
which are generally three to six years. Costs related to planning and other preliminary project activities and to post-implementation activities are expensed as incurred.
We test these assets for impairment whenever events or changes in circumstances occur that could impact their recoverability.
Advertising
We expense all advertising costs as we incur them to selling and marketing expense in our consolidated statements of operations. We recorded advertising expense
of approximately $2.1 billion for the twelve months ended July 31, 2025, $1.7 billion for the twelve months ended July 31, 2024, and $1.5 billion for the twelve months
ended July 31, 2023.
Leases
Our leases are primarily operating leases for office facilities. We determine if an arrangement is a lease and classify it as either a finance or operating lease at lease
inception. Operating leases are included in operating lease right-of-use (ROU) assets, other current liabilities, and operating lease liabilities on our consolidated
balance sheets.
Operating lease liabilities are recognized at the lease commencement date based on the present value of the future minimum lease payments over the lease term.
Our leases generally do not have a readily determinable implicit rate, therefore we use our incremental borrowing rate at the commencement date in determining the
present value of future payments. Our
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incremental borrowing rate is determined based on a yield curve derived from publicly traded bond offerings for companies with similar credit ratings to ours. Our
lease terms may include options to purchase, extend, or terminate the lease when it is reasonably certain that we will exercise that option. We account for the lease
and non-lease components as a single lease component.
We measure ROU assets based on the corresponding lease liabilities adjusted for any initial direct costs and prepaid lease payments made to the lessor before or at
the commencement date, net of lease incentives. Lease expense for minimum lease payments is recognized on a straight-line basis over the lease term. Variable
lease payments are not included in the calculation of the ROU asset and lease liability and are recognized as lease expense is incurred. Our variable lease payments
generally relate to amounts paid to lessors for common area maintenance under our real estate leases.
Our subleases generally do not relieve us of our primary obligations under the corresponding head lease. As a result, we account for the head lease based on the
original assessment at inception. We determine if the sublease arrangement is either a sales-type, direct financing, or operating lease at inception. If the total
remaining lease cost on the head lease for the term of the sublease is greater than the anticipated sublease income, the ROU asset is assessed for impairment. Our
subleases are generally operating leases, and we recognize sublease income on a straight-line basis over the sublease term.
Capitalization of Interest Expense
We capitalize interest on capital projects, including facilities build-out projects and internal use computer software projects. Capitalization commences with the first
expenditure for the project and continues until the project is substantially complete and ready for its intended use. We amortize capitalized interest to depreciation
expense using the straight-line method over the same lives as the related assets. Capitalized interest was not material for any period presented.
Foreign Currency
The functional currencies of our international operating subsidiaries are generally the local currencies. We translate the assets and liabilities of our foreign
subsidiaries at the exchange rates in effect on the balance sheet date. We translate the revenue, costs, and expenses of our foreign subsidiaries at the average rates
of exchange in effect during the period. We include translation gains and losses in the stockholders’ equity section of our consolidated balance sheets. We include net
gains and losses resulting from foreign exchange transactions in interest and other income or expense in our consolidated statements of operations. Translation
gains and losses and transaction gains and losses were not material for any period presented.
Income Taxes
We estimate our income taxes based on the various jurisdictions where we conduct business. Significant judgment is required in determining our worldwide income
tax provision. We estimate our current tax liability and assess temporary differences that result from differing treatments of certain items for tax and accounting
purposes. These differences result in deferred tax assets and liabilities, which we show on our consolidated balance sheets. We must then assess the likelihood that
our deferred tax assets will be realized. To the extent we believe that realization is not likely, we establish a valuation allowance. When we establish a valuation
allowance or increase this allowance in an accounting period, we record a corresponding income tax expense in our consolidated statements of operations.
We review the need for a valuation allowance to reflect uncertainties about whether we will be able to utilize some of our deferred tax assets before they expire. The
valuation allowance analysis is based on our estimates of taxable income for the jurisdictions in which we operate and the periods over which our deferred tax assets
will be realizable. While we have considered future taxable income in assessing the need for a valuation allowance for the periods presented, we could be required to
record a valuation allowance to take into account additional deferred tax assets that we may be unable to realize. An increase in the valuation allowance would have
an adverse impact, which could be material, on our income tax provision and net income in the period in which we record the increase.
We recognize and measure benefits for uncertain tax positions using a two-step approach. The first step is to evaluate the tax position taken or expected to be taken
in a tax return by determining if the weight of available evidence indicates that it is more likely than not that the tax position will be sustained upon audit, including
resolution of any related appeals or litigation processes. For tax positions that are more likely than not of being sustained upon audit, the second step is to measure
the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. Significant judgment is required to evaluate uncertain tax
positions. We evaluate our uncertain tax positions on a quarterly basis. Our evaluations are based upon a number of factors, including changes in facts or
circumstances, changes in tax law, correspondence with tax authorities during the course of audits, and effective settlement of audit issues. Changes in the
recognition or measurement of uncertain tax positions could result in material increases or decreases in our income tax expense in the period in which we make the
change, which could have a material impact on our effective tax rate and operating results.
A description of our accounting policies associated with tax-related contingencies and valuation allowances assumed as part of a business combination is provided
under “Business Combinations” below.
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Computation of Net Income Per Share
We compute basic net income per share using the weighted-average number of common shares outstanding during the period. We compute diluted net income per
share using the weighted-average number of common shares and dilutive potential common shares outstanding during the period. Dilutive potential common shares
consist of the shares issuable upon the exercise of stock options and upon the vesting of restricted stock units (RSUs) under the treasury stock method.
We include stock options with combined exercise prices and unrecognized compensation expense that are less than the average market price for our common stock,
and RSUs with unrecognized compensation expense that is less than the average market price for our common stock, in the calculation of diluted net income per
share. We exclude stock options with combined exercise prices and unrecognized compensation expense that are greater than the average market price for our
common stock, and RSUs with unrecognized compensation expense that is greater than the average market price for our common stock, from the calculation of
diluted net income per share because their effect is anti-dilutive. Under the treasury stock method, the amount that must be paid to exercise stock options and the
amount of compensation expense for future service that we have not yet recognized for stock options and RSUs are assumed to be used to repurchase shares.
Dividend rights apply to all RSUs that we grant and are accumulated and paid when the underlying RSUs vest. Since the dividend rights are subject to the same
vesting requirements as the underlying equity awards, they are considered a contingent transfer of value. Consequently, the RSUs are not considered participating
securities, and we do not present them separately in earnings per share.
The following table presents the composition of shares used in the computation of basic and diluted net income per share for the periods indicated.
Twelve Months Ended July 31,
(In millions, except per share amounts) 2025 2024 2023
Numerator:
Net income $ 3,869 $ 2,963 $ 2,384
Denominator:
Shares used in basic per share calculations:
Weighted-average common shares outstanding 280 280 281
Shares used in diluted per share calculations:
Weighted-average common shares outstanding 280 280 281
Dilutive potential common equivalent shares from share-based awards 3 4 2
Dilutive weighted-average common shares outstanding 283 284 283
Basic and diluted net income per share:
Basic net income per share $ 13.82 $ 10.58 $ 8.49
Diluted net income per share $ 13.67 $ 10.43 $ 8.42
Shares excluded from diluted net income per share:
Weighted-average share-based awards that have been excluded from dilutive common equivalent shares
outstanding due to their anti-dilutive effect — 1 1
Cash Equivalents and Investments
We consider highly liquid investments with maturities of three months or less at the date of purchase to be cash equivalents. In all periods presented, cash
equivalents consist primarily of money market funds. Investments consist primarily of investment-grade available-for-sale debt securities. Except for direct obligations
of the U.S. government, securities issued by agencies of the U.S. government, and money market funds, we diversify our investments by limiting our holdings with
any individual issuer.
We use the specific identification method to compute gains and losses on investments. We record unrealized gains and losses on investments, net of tax, in
accumulated other comprehensive income (loss) in the stockholders’ equity section of our consolidated balance sheets and reflect unrealized gain and loss activity in
other comprehensive income in our consolidated statements of comprehensive income. We generally classify available-for-sale debt securities as current assets
based upon our ability and intent to use any and all of these securities as necessary to satisfy the significant short-term liquidity requirements that may arise from the
highly seasonal nature of our businesses. Because of our significant business seasonality, stock repurchase programs, and acquisition opportunities, cash flow
requirements may fluctuate dramatically from quarter to quarter and require us to use a significant amount of the investments we hold as available-for-sale.
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Accounts Receivable and Allowances for Doubtful Accounts
Accounts receivable are recorded at the invoiced amount and are not interest bearing. Third-party payment processor receivables due from financial institutions for
the settlement of credit and debit card transactions for the sales of our products and services are included in accounts receivable. We maintain an allowance for
doubtful accounts to reserve for credit losses. In determining the amount of the allowance, we consider our historical level of credit losses, current economic trends
that might impact the level of future credit losses, customer-specific information, and reasonable and supportable forecasts of future economic conditions to inform
adjustments to historical loss data. We make judgments about the creditworthiness of significant customers based on ongoing credit evaluations. When we determine
that amounts are uncollectible, we write them off against the allowance.
Funds Receivable and Amounts Held for Customers and Funds Payable and Amounts Due to Customers
Funds receivable and amounts held for customers represent funds receivable from third-party payment processors for customer transactions, funds in transit to our
customers, and funds held on behalf of our customers that are invested in cash and cash equivalents and investment-grade available-for-sale debt securities,
restricted for use solely for the purpose of satisfying amounts we owe on behalf of our customers. Funds payable and amounts due to customers consist of amounts
we owe on behalf of our customers, such as direct deposit payroll funds and payroll taxes.
Our obligations with respect to funds we transmit on behalf of our customers are satisfied when the funds are settled in the customers’ accounts. These obligations,
including funds in transit to our customers, are reflected in funds payable and amounts due to customers in the accompanying consolidated balance sheets.
Property and Equipment
Property and equipment is stated at the lower of cost or realizable value, net of accumulated depreciation. We calculate depreciation using the straight-line method
over the estimated useful lives of the assets, which range from two to 30 years. We amortize leasehold improvements using the straight-line method over the lesser of
their estimated useful lives or remaining lease terms. We review property and equipment for impairment whenever events or changes in circumstances indicate that
the carrying amount of an asset may not be recoverable. We did not record any material property or equipment impairment charges during the twelve months ended
July 31, 2025, 2024, or 2023.
Business Combinations
The acquisition method of accounting for business combinations requires us to use significant estimates and assumptions, including fair value estimates, as of the
business combination date and to refine those estimates as necessary during the measurement period, which is defined as the period, not to exceed one year, in
which we may adjust the provisional amounts recognized for a business combination.
Under the acquisition method of accounting, we recognize separately from goodwill the identifiable assets acquired, the liabilities assumed, and any noncontrolling
interests in an acquiree, generally at the acquisition date fair value. We measure goodwill as of the acquisition date as the excess of consideration transferred, which
we also measure at fair value, over the net of the acquisition date amounts of the identifiable assets acquired and liabilities assumed. Costs that we incur to complete
the business combination, such as investment banking, legal, and other professional fees, are not considered part of consideration, and we recognize such costs as
general and administrative expenses as they are incurred. Under the acquisition method, we also account for acquired company restructuring activities that we initiate
separately from the business combination.
Should the initial accounting for a business combination be incomplete by the end of a reporting period that falls within the measurement period, we report provisional
amounts in our financial statements. During the measurement period, we adjust the provisional amounts recognized at the acquisition date to reflect new information
obtained about facts and circumstances that existed as of the acquisition date that, if known, would have affected the measurement of the amounts recognized as of
that date, and we record those adjustments to our financial statements. We apply those measurement period adjustments that we determine to be material
retrospectively to comparative information in our financial statements, including adjustments to depreciation and amortization expense.
Under the acquisition method of accounting for business combinations, if we identify changes to acquired deferred tax asset valuation allowances or liabilities related
to uncertain tax positions during the measurement period, and they relate to new information obtained about facts and circumstances that existed as of the acquisition
date, those changes are considered a measurement period adjustment and we record the offset to goodwill. We record all other changes to deferred tax asset
valuation allowances and liabilities related to uncertain tax positions in current period income tax expense. This accounting applies to all of our acquisitions regardless
of acquisition date.
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Goodwill, Acquired Intangible Assets and Other Long-Lived Assets
Goodwill
We record goodwill when the fair value of consideration transferred in a business combination exceeds the fair value of the identifiable assets acquired and liabilities
assumed. Goodwill is not amortized, but is tested for impairment annually during our fourth fiscal quarter and whenever an event or change in circumstances
indicates that the carrying value of the asset may not be recoverable.
In accordance with authoritative guidance, we define fair value as the price that would be received from the sale of an asset or paid to transfer a liability in the
principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. We consider and use
all valuation methods that are appropriate in estimating the fair value of our reporting units and generally use a weighted combination of income and market
approaches. Under the income approach, we estimate the fair value of each reporting unit based on the present value of future cash flows. We use a number of
assumptions in our discounted cash flow model, including market factors specific to the business, the amount and timing of estimated future cash flows to be
generated by the business over an extended period of time, long-term growth rates for the business, and a rate of return that considers the relative risk of achieving
the cash flows and the time value of money. Under the market approach, we estimate the fair value of each reporting unit based on market multiples of revenue,
operating income, and earnings for comparable publicly traded companies engaged in similar businesses. If the estimated fair value of the reporting unit exceeds the
carrying value of the net assets assigned to that unit, goodwill is not impaired.
If the carrying value of the net assets assigned to a reporting unit exceeds the estimated fair value of the unit, we would record an impairment loss equal to the
difference. We recorded no goodwill impairment charges for the twelve months ended July 31, 2025, 2024, or 2023.
Acquired Intangible Assets and Other Long-Lived Assets
We generally record acquired intangible assets that have finite useful lives, such as purchased technology, in connection with business combinations. We amortize
the cost of acquired intangible assets on a straight-line basis over their estimated useful lives, which range from three to 15 years. We review intangible assets that
have finite useful lives and other long-lived assets whenever an event or change in circumstances indicates that the carrying value of the asset may not be
recoverable. We estimate the recoverability of these assets by comparing the carrying amount of the asset to the future undiscounted cash flows that we expect the
asset to generate. We estimate the fair value of assets that have finite useful lives based on the present value of future cash flows for those assets. If the carrying
value of an asset with a finite life exceeds its estimated fair value, we would record an impairment loss equal to the difference. Impairment charges for acquired
intangible assets and other long-lived assets were not material for the twelve months ended July 31, 2025, 2024, or 2023.
Share-Based Compensation Plans
RSUs granted typically vest based on continued service. We value these time-based RSUs at the date of grant using the intrinsic value method. We amortize the fair
value of time-based RSUs on a straight-line basis over the service period. Certain RSUs granted to senior management vest based on the achievement of pre-
established market or performance goals. We estimate the fair value of market-based RSUs at the date of grant using a Monte Carlo valuation methodology and
amortize those fair values over the requisite service period for each separately vesting tranche of the award. The Monte Carlo methodology that we use to estimate
the fair value of market-based RSUs at the date of grant incorporates into the valuation the possibility that the market condition may not be satisfied. Provided that the
requisite service is rendered, the total fair value of the market-based RSUs at the date of grant must be recognized as compensation expense even if the market
condition is not achieved. However, the number of shares that ultimately vest can vary significantly with the performance of the specified market criteria. We estimate
the fair value of performance-based RSUs at the date of grant using the intrinsic value method and the probability that the specified performance criteria would be
met. Each quarter, we update our assessment of the probability that the specified performance criteria will be achieved and adjust our estimate of the fair value of the
performance-based RSUs if necessary. We amortize the fair values of performance-based RSUs over the requisite service period for each separately vesting tranche
of the award. All of the RSUs we grant have dividend rights that are subject to the same vesting requirements as the underlying equity awards, so we do not adjust
the intrinsic (market) value of our RSUs for dividends.
We estimate the fair value of stock options granted using a lattice binomial model and a multiple option award approach. We amortize the fair value of stock options
on a straight-line basis over the requisite service periods of the awards, which are generally the vesting periods.
See Note 11, “Stockholders’ Equity,” for a description of our share-based compensation plans and more information on the assumptions we use to calculate the fair
value of share-based compensation.
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Restructuring
We record charges associated with management-approved restructuring plans as restructuring in our consolidated statements of operations. These charges may
include severance and employee benefits, and costs to vacate facilities. We generally recognize employee severance costs when payments are probable and the
amounts are estimable, or when notifications occur, depending on the region where the employee works. The liability for restructuring charges is included in accrued
compensation and related liabilities in the accompanying consolidated balance sheets.
Concentration of Credit Risk and Significant Customers and Suppliers
We operate in markets that are highly competitive and rapidly changing. Significant technological changes, shifting customer needs, the emergence of competitive
products or services with new capabilities, and other factors could negatively impact our operating results.
We are also subject to risks related to changes in the value of our material balance of investments. Our portfolio of investments consists of investment-grade
securities. Except for direct obligations of the U.S. government, securities issued by agencies of the U.S. government and money market funds, we diversify our
investments by limiting our holdings with any individual issuer. Our cash balances are primarily on deposit at high credit quality financial institutions. These deposits
are typically in excess of insured limits.
We sell a portion of our products through third-party retailers and distributors. As a result, we face risks related to the collectibility of our accounts receivable. To
appropriately manage this risk, we perform ongoing evaluations of customer credit and limit the amount of credit extended as we deem appropriate, but generally do
not require collateral. We maintain reserves for estimated credit losses and these losses have historically been within our expectations. However, since we cannot
predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate. No customer accounted for 10%
or more of total net revenue for the twelve months ended July 31, 2025, 2024 or 2023, nor did any customer account for 10% or more of total accounts receivable at
July 31, 2025 or July 31, 2024.
We primarily use two third-party public cloud providers for our cloud hosting needs. Additionally, we rely primarily on one third-party vendor to perform the
manufacturing and distribution functions for our retail desktop software products. We also have a key single-source vendor that prints and fulfills orders for most of our
financial supplies business. While we believe that relying on key vendors improves the efficiency and reliability of our business operations, relying on any one vendor
for a significant aspect of our business can have a material negative impact on our revenue and profitability if that vendor fails to perform at acceptable service levels
for any reason, including financial difficulties of the vendor.
Accounting Standards Recently Adopted
Segment Information - In November 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2023-07, “Segment
Reporting (Topic 280): Improvements to Reportable Segment Disclosures.” This standard requires incremental segment information disclosures, including disclosures
of significant segment expenses that are regularly provided to the chief operating decision maker (CODM), a description of other segment items by reportable
segment, and any additional measures of a segment's profit or loss used by the CODM when deciding how to allocate resources. We adopted ASU 2023-07 in the
fourth quarter of fiscal 2025 on a retrospective basis. The adoption did not have a material impact on our consolidated financial statements and related disclosures.
See Note 14, “Segment Information,” for more information.
Accounting Standards Not Yet Adopted
Income Tax - In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740): Improvements to Income Tax Disclosures.” This standard requires
additional disclosures related to the income tax rate reconciliation, income taxes paid by jurisdiction, and other income tax-related disclosures. The standard is
effective for fiscal years beginning after December 15, 2024, which means that it will be effective for us for the fiscal year ending July 31, 2026. Early adoption is
permitted on either a prospective or retrospective basis. We are currently evaluating the impact of our pending adoption of ASU 2023-09 on our consolidated financial
statements and related disclosures.
Income Statement - Expense Disaggregation - In November 2024, the FASB issued ASU 2024-03, “Income Statement - Reporting Comprehensive Income -
Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses,” and in January 2025, the FASB issued ASU 2025-01,
“Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Clarifying the Effective Date,” which clarified the
effective date of ASU 2024-03. This standard requires entities to disaggregate operating expenses into specific categories such as employee compensation,
depreciation, and intangible asset amortization, by relevant expense caption on the statement of operations. The standard is effective for fiscal years beginning after
December 15, 2026, and interim periods within fiscal years beginning after December 15, 2027, which means that it will be effective for our annual reporting for the
fiscal year ending July 31, 2028 and for interim period reporting beginning in fiscal 2029. Early adoption is permitted on either a prospective or retrospective basis. We
are currently evaluating the impact of our pending adoption of ASU 2024-03 on our consolidated financial statements and related disclosures.
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Business Combinations and Consolidation - In May 2025, the FASB issued ASU 2025-03, “Business Combinations (Topic 805) and Consolidation (Topic 810):
Determining the Accounting Acquirer in the Acquisition of a Variable Interest Entity (VIE).” This standard clarifies the guidance in determining the accounting acquirer
in a business combination effected primarily by exchanging equity interests when the acquiree is a VIE that meets the definition of a business. The standard is
effective for fiscal years beginning after December 15, 2026, including interim periods within those fiscal years, which means that it will be effective for us in the first
quarter of our fiscal year beginning August 1, 2027. Early adoption is permitted, and the standard is to be applied prospectively to acquisitions after the adoption date.
We are currently evaluating the impact of our pending adoption of ASU 2025-03 on our consolidated financial statements and related disclosures.
Financial Instruments—Credit Losses - In July 2025, the FASB issued ASU 2025-05, “Financial Instruments—Credit Losses (Topic 326): Measurement of Credit
Losses for Accounts Receivable and Contract Assets.” This standard allows entities to apply a practical expedient when estimating expected credit losses for current
accounts receivable and current contract assets that arise from transactions accounted for under FASB Accounting Standards Codification (ASC) Topic 606,
“Revenue from Contracts with Customers.” The standard is effective for fiscal years beginning after December 15, 2025, including interim periods within those fiscal
years, which means that it will be effective for us in the first quarter of our fiscal year beginning August 1, 2026. Early adoption is permitted, and the standard is to be
applied prospectively. We are currently evaluating the impact of our pending adoption of ASU 2025-05 on our consolidated financial statements and related
disclosures.
2. Fair Value Measurements
Fair Value Hierarchy
The authoritative guidance defines fair value as the price that would be received from the sale of an asset or paid to transfer a liability in an orderly transaction
between market participants on the measurement date. When determining fair value, we consider the principal or most advantageous market for an asset or liability
and assumptions that market participants would use when pricing the asset or liability. In addition, we consider and use all valuation methods that are appropriate in
estimating the fair value of an asset or liability.
The authoritative guidance establishes a fair value hierarchy that is based on the extent and level of judgment used to estimate the fair value of assets and liabilities.
In general, the authoritative guidance requires us to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
An asset or liability’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the measurement of its fair value. The
three levels of input defined by the authoritative guidance are as follows:
•Level 1 uses unadjusted quoted prices that are available in active markets for identical assets or liabilities.
•Level 2 uses inputs other than quoted prices included in Level 1 that are either directly or indirectly observable through correlation with market data. These
include quoted prices in active markets for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in markets that are not active;
and inputs to valuation models or other pricing methodologies that do not require significant judgment because the inputs used in the model, such as interest
rates and volatility, can be corroborated by readily observable market data for substantially the full term of the assets or liabilities.
•Level 3 uses one or more unobservable inputs that are supported by little or no market activity and that are significant to the determination of fair value. Level
3 assets and liabilities include those whose fair values are determined using pricing models, discounted cash flow methodologies, or similar valuation
techniques and significant management judgment or estimation.
Assets and Liabilities Measured at Fair Value on a Recurring Basis
The following table summarizes financial assets that we measured at fair value on a recurring basis at the dates indicated, classified in accordance with the fair value
hierarchy described above.
At July 31, 2025 At July 31, 2024
(In millions) Level 1 Level 2
Total
Fair Value Level 1 Level 2
Total
Fair Value
Assets:
Cash equivalents, primarily money market funds $ 1,790 $ — $ 1,790 $ 2,538 $ — $ 2,538
Available-for-sale debt securities:
Corporate notes — 502 502 — 456 456
U.S. agency securities — 1,316 1,316 — 159 159
Total available-for-sale debt securities — 1,818 1,818 — 615 615
Total assets measured at fair value on a recurring basis $ 1,790 $ 1,818 $ 3,608 $ 2,538 $ 615 $ 3,153
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The following table summarizes our cash equivalents and available-for-sale debt securities by balance sheet classification and level in the fair value hierarchy at the
dates indicated:
At July 31, 2025 At July 31, 2024
(In millions) Level 1 Level 2
Total
Fair Value Level 1 Level 2
Total
Fair Value
Cash equivalents:
In cash and cash equivalents $ 1,790 $ — $ 1,790 $ 2,538 $ — $ 2,538
Available-for-sale debt securities:
In investments $ — $ 1,668 $ 1,668 $ — $ 465 $ 465
In funds receivable and amounts held for customers — 150 150 — 150 150
Total available-for-sale debt securities $ — $ 1,818 $ 1,818 $ — $ 615 $ 615
We value our Level 1 assets, consisting primarily of money market funds, using quoted prices in active markets for identical instruments.
Financial assets whose fair values we measure on a recurring basis using Level 2 inputs consist of corporate notes and U.S. agency securities. We measure the fair
values of these assets with the help of a pricing service that either provides quoted market prices in active markets for identical or similar securities or uses
observable inputs for their pricing without applying significant adjustments. Our fair value processes include controls designed to ensure that we record appropriate
fair values for our Level 2 investments. These controls include comparison to pricing provided by a secondary pricing service or investment manager, validation of
pricing sources and models, review of key model inputs, analysis of period-over-period price fluctuations, and independent recalculation of prices where appropriate.
Financial assets whose fair values we measure using Level 3 inputs consist of notes receivable held for sale. These notes receivables are recorded at the lower of
amortized cost or fair value. As of July 31, 2025 we held no notes receivable held for sale. As of July 31, 2024, total notes receivable held for sale was not material
and the difference between amortized cost and fair value was not material.
Financial liabilities whose fair values we measure using Level 2 inputs consist of senior unsecured notes. See Note 7, “Debt,” for more information. We measure the
fair value of our senior unsecured notes based on their trading prices and the interest rates we could obtain for other borrowings with similar terms. At July 31, 2025
and July 31, 2024, the total estimated fair value of the senior unsecured notes was $5.0 billion and $5.5 billion, respectively. At July 31, 2025 and July 31, 2024, the
carrying value of the senior unsecured notes was $5.0 billion and $5.5 billion, respectively. See Note 7, “Debt,” for more information.
Assets and Liabilities Measured at Fair Value on a Non-Recurring Basis
Assets measured at fair value on a non-recurring basis include reporting units measured at fair value in a goodwill impairment test and our long-term investments.
Estimates of fair value for reporting units fall under Level 3 of the fair value hierarchy. During the fourth quarters of fiscal 2025, fiscal 2024, and fiscal 2023, we
performed our annual goodwill impairment tests. Using the methodology described in Note 1, we determined that the estimated fair values of all of our reporting units
exceeded their carrying values and that they were not impaired.
Long-term investments primarily include non-marketable equity securities in privately held companies that do not have a readily determinable fair value. They are
accounted for at cost and adjusted based on observable price changes from orderly transactions for identical or similar investments of the same issuer or impairment.
These investments are classified as Level 3 in the fair value hierarchy because we estimate the value of these investments using a valuation method based on
observable transaction price changes at the transaction date.
The following table summarizes the adjustments to the carrying value of our long-term investments.
July 31,
(In millions) 2025 2024 2023
Upward adjustments $ 11 $ 4 $ —
Downward adjustments, including impairments (51) (2) (6)
Net adjustments $ (40) $ 2 $ (6)
Cumulative upward adjustments were $85 million, and cumulative downward adjustments, including impairments, were $69 million through July 31, 2025 for
measurement alternative investments held as of July 31, 2025. As of July 31, 2025 and July 31, 2024, the carrying value of long-term investments was $94 million and
$131 million, respectively.
74 Intuit Fiscal 2025 Form 10-K
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3. Cash and Cash Equivalents, Investments, and Funds Receivable and Amounts Held for Customers
The following table summarizes our cash and cash equivalents, investments, and funds receivable and amounts held for customers by balance sheet classification at
the dates indicated.
July 31, 2025 July 31, 2024
(In millions)
Amortized
Cost Fair Value
Amortized
Cost Fair Value
Classification on consolidated balance sheets:
Cash and cash equivalents $ 2,884 $ 2,884 $ 3,609 $ 3,609
Investments 1,667 1,668 465 465
Funds receivable and amounts held for customers 7,076 7,076 3,921 3,921
Total cash and cash equivalents, investments, and funds receivable and amounts held for
customers $ 11,627 $ 11,628 $ 7,995 $ 7,995
The following table summarizes our cash and cash equivalents, investments, and relevant portion of funds receivable and amounts held for customers by investment
category at the dates indicated. As of July 31, 2025 and July 31, 2024, this excludes $329 million and $281 million, respectively, of funds receivable on our
consolidated balance sheets included in funds receivable and amounts held for customers that were not measured and recorded at fair value.
July 31, 2025 July 31, 2024
(In millions) Amortized Cost Fair Value Amortized Cost Fair Value
Type of issue:
Total cash, cash equivalents, restricted cash, and restricted cash equivalents $ 9,481 $ 9,481 $ 7,099 $ 7,099
Available-for-sale debt securities:
Corporate notes 502 502 456 456
U.S. agency securities 1,315 1,316 159 159
Total available-for-sale debt securities 1,817 1,818 615 615
Total cash, cash equivalents, restricted cash, restricted cash equivalents, and investments $ 11,298 $ 11,299 $ 7,714 $ 7,714
We include realized gains and losses on our available-for-sale debt securities in interest and other income, net in our consolidated statements of operations. Gross
realized gains and losses on our available-for-sale debt securities for the twelve months ended July 31, 2025, 2024, and 2023 were not material.
We accumulate unrealized gains and losses on our available-for-sale debt securities, net of tax, in accumulated other comprehensive income or loss in the
stockholders’ equity section of our consolidated balance sheets, except for certain unrealized losses described below. Gross unrealized gains and losses on our
available-for-sale debt securities at July 31, 2025 and July 31, 2024 were not material.
For available-for-sale debt securities in an unrealized loss position, we determine whether a credit loss exists. The estimate of the credit loss is determined by
considering available information relevant to the collectibility of the security and information about past events, current conditions, and reasonable and supportable
forecasts. The allowance for credit loss is recorded to interest and other income, net in our consolidated statements of operations, not to exceed the amount of the
unrealized loss. Any excess unrealized loss greater than the allowance for credit loss at a security level is recognized in accumulated other comprehensive income or
loss in the stockholders' equity section of our consolidated balance sheets. We determined there were no credit losses related to available-for-sale debt securities as
of July 31, 2025 and July 31, 2024. Unrealized losses on available-for-sale debt securities at July 31, 2025 were not material. We do not intend to sell these
investments. In addition, it is more likely than not that we will not be required to sell them before recovery of the amortized cost basis, which may be at maturity.
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The following table summarizes our available-for-sale debt securities, included in investments and relevant portion of funds receivable and amounts held for
customers, classified by the stated maturity date of the security at the dates indicated.
July 31, 2025 July 31, 2024
(In millions) Amortized Cost Fair Value Amortized Cost Fair Value
Due within one year $ 1,694 $ 1,694 $ 517 $ 516
Due within two years 62 63 55 56
Due within three years 61 61 43 43
Total available-for-sale debt securities $ 1,817 $ 1,818 $ 615 $ 615
The following table summarizes our funds receivable and amounts held for customers by asset category at the dates indicated.
(In millions) July 31, 2025 July 31, 2024 July 31, 2023 July 31, 2022
Restricted cash and restricted cash equivalents $ 6,597 $ 3,490 $ 4 $ 201
Restricted available-for-sale debt securities and funds receivable 479 431 416 230
Total funds receivable and amounts held for customers $ 7,076 $ 3,921 $ 420 $ 431
4. Notes Receivable and Allowances for Credit Losses
As of July 31, 2025 and 2024, our notes receivable portfolio consisted of notes receivable held for investment, including term loans to small and mid-market
businesses and refund advance loans to consumers, and notes receivable held for sale, including term loans to small and mid-market businesses. We classify notes
receivable as held for investment when we have both the intent and ability to hold until maturity or payoff. We classify notes receivable as held for sale when we have
the intent and ability to sell substantially all of our rights and interests in a qualified loan to a third-party investor. A note receivable that is initially designated as held
for sale or held for investment may be reclassified when our intent for that individual note receivable changes. When a note receivable held for investment is
reclassified to held for sale and recorded at the lower of amortized cost or fair value, the related allowance for credit losses for that note receivable is released, and
any adjustment to record the loan at the lower of amortized cost or fair value is recorded.
Notes Receivable Held for Investment
Term loans to small and mid-market businesses. We provide financing to small and mid-market businesses via term loans that we originate directly or through an
originating bank partner. During the twelve months ended July 31, 2025 and 2024, we purchased term loans from our originating bank partner with principal balances
in the amount of $3.5 billion and $1.8 billion, respectively. As of July 31, 2025, we had commitments to purchase $38 million in term loans that were originated on or
prior to July 31, 2025.
The term loans are not secured and are recorded at amortized cost, which includes unpaid principal balances, deferred origination costs and fees, and any related
discount or premium, net of allowances for credit losses. As of July 31, 2025 and July 31, 2024, the net notes receivable held for investment balance for term loans to
small and mid-market businesses was $1.5 billion and $912 million, respectively. The current portion is included in notes receivable held for investment and the long-
term portion is included in other assets on our consolidated balance sheets.
We maintain an allowance for credit losses on notes receivable held for investment to reserve for expected credit losses in the notes receivable portfolio. The
allowance for credit losses is determined based on our current estimate of expected credit losses, historical credit losses, estimates of recoveries, and future
expectations as of each balance sheet date. We evaluate the creditworthiness of our notes receivable portfolio on a pooled basis due to its composition of term loans
with similar general credit risk and characteristics. The allowance for credit losses is subjective and requires management estimates, including such factors as known
and inherent risks in the notes receivable portfolio, use of historical credit losses to estimate expected credit losses, adverse situations that may affect borrowers'
ability to repay, and current and forecasted economic conditions. Expected credit losses are measured based on a credit loss forecasting model and calculated by
applying loss curves derived from loan level risk segment and term mixes, aggregated at monthly loan vintages. Loss curves are estimated based on a combination of
empirical loss curve data and management judgment. We use empirical data and management judgment to estimate losses for new credit tests or products for which
we do not have enough history. The methodologies are updated periodically to reflect factors such as actual term loan performance and changes in assumptions
based on the risk characteristics of the notes receivable portfolio. When available information confirms that the specific term loans or portions thereof are
uncollectible, identified amounts are charged off against the allowance for credit losses. Term loans are charged off as the contractual principal becomes 120 days
past due or meets certain other charge-off policy requirements. Subsequent recoveries of the unpaid principal balance, if any, are credited to the allowance for credit
losses. As of July 31, 2025 and
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July 31, 2024, the allowances for credit losses, amount of charge-offs recorded, and amount of recoveries on term loans to small and mid-market businesses were not
material.
We consider a term loan to be delinquent when the payments are one day past due. We place delinquent term loans on nonaccrual status and stop accruing interest
revenue. Term loans are returned to accrual status if they are brought current or have performed in accordance with the contractual terms for a reasonable period of
time and, in our judgment, will continue to make periodic principal and interest payments as per the contractual terms. Past due amounts were not material for all
periods presented.
Refund Advance Loans. Refund advance loans are loans available to eligible TurboTax customers based on a customer's anticipated income tax refund, at no cost
to the customer. These loans are repaid from the customer's income tax refund, which is generally received within three to four weeks after acceptance of the
customer's income tax return by the Internal Revenue Service (IRS). We partner with a third-party issuing bank to originate the loans and subsequently purchase full
participating interests in those loans. The refund advance loans are not secured and are recorded at amortized cost, net of an allowance for credit losses. As of
July 31, 2025 and July 31, 2024, the net notes receivable balances for refund advance loans were not material. We maintain an allowance for credit losses to reserve
for potentially uncollectible loans. We estimate the allowance for credit losses based on the expected funding of refunds by the IRS using historical trends. When we
determine that any amounts are uncollectible, we charge them off against the allowance for credit losses. As of July 31, 2025 and July 31, 2024, the allowances for
credit losses on refund advance loans were not material.
Notes Receivable Held for Sale
Term loans to small and mid-market businesses. We have entered into multiple forward flow arrangements with institutional investors that facilitate the sale of
participation interests in eligible unsecured term loans. These arrangements have varying terms, with expiration dates ranging from 2027 to 2029. Total sales of term
loans during the twelve months ended July 31, 2025 and July 31, 2024 were $543 million and $323 million, respectively. For the twelve months ended July 31, 2025
and July 31, 2024, gains on sales of term loans and servicing income were not material.
Notes receivable held for sale are recorded at the lower of amortized cost or fair value determined on an individual term loan basis. As of July 31, 2025 we held no
notes receivable as held for sale. As of July 31, 2024, the balances of notes receivable held for sale was $3 million, and is included in notes receivable held for sale
on our consolidated balance sheets.
5. Property and Equipment
Property and equipment consisted of the following at the dates indicated:
Life in July 31,
(Dollars in millions) Years 2025 2024
Computer software 2-6 $ 791 $ 810
Buildings 5-30 644 636
Leasehold improvements 2-16 479 495
Equipment 3-5 175 177
Furniture and fixtures 5 139 141
Land –96 96
Capital in progress –39 17
2,363 2,372
Less accumulated depreciation and amortization (1,402) (1,363)
Total property and equipment, net $ 961 $ 1,009
Capital in progress at July 31, 2025 and 2024, consisted primarily of costs related to various buildings and site improvements that have not yet been placed into
service.
As discussed in Note 1, “Description of Business and Summary of Significant Accounting Policies – Internal Use Software,” we capitalize costs related to the
development of computer software for internal use. We capitalized internal use software costs totaling $40 million for the twelve months ended July 31, 2025; $59
million for the twelve months ended July 31, 2024; and $50 million for the twelve months ended July 31, 2023. There was no capitalized labor in these amounts for the
twelve months ended July 31, 2025, 2024, and 2023. Costs related to internal use software projects are included in the capital in progress category of property and
equipment until project completion, at which time they are transferred to the computer software category.
Intuit Fiscal 2025 Form 10-K 77
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6. Goodwill and Acquired Intangible Assets
Goodwill
Changes in the carrying value of goodwill by reportable segment during the twelve months ended July 31, 2025 and July 31, 2024 were as shown in the following
table. Our reportable segments are described in Note 14, “Segment Information.”
(In millions)
Balance
July 31, 2023
Goodwill
Acquired/
Adjusted
Foreign
Currency
Translation
Balance
July 31, 2024
Goodwill
Acquired/
Adjusted
Foreign Currency
Translation
Balance
July 31, 2025
Global Business Solutions $ 9,691 $ — $ (1) $ 9,690 $ 134 $ 1 $ 9,825
Consumer 51 — — 51 — — 51
Credit Karma 3,941 65 — 4,006 — 1 4,007
ProTax 97 — — 97 — — 97
Totals $ 13,780 $ 65 $ (1) $ 13,844 $ 134 $ 2 $ 13,980
Goodwill is net of accumulated impairment losses of $114 million, which were recorded prior to July 31, 2023 and are included in our Consumer segment. The
increases in goodwill during the twelve months ended July 31, 2025 and July 31, 2024 were primarily due to acquisitions.
Acquired Intangible Assets
The following table shows the cost, accumulated amortization, and weighted-average life in years for our acquired intangible assets at the dates indicated. The
weighted-average lives are calculated for assets that are not fully amortized.
(Dollars in millions)
Customer and
User
Relationships
Purchased
Technology
Trade
Names
and Logos Total
At July 31, 2025:
Cost $ 6,198 $ 1,765 $ 680 $ 8,643
Accumulated amortization (2,034) (1,061) (246) (3,341)
Acquired intangible assets, net $ 4,164 $ 704 $ 434 $ 5,302
Weighted-average life in years 14 8 13 13
At July 31, 2024:
Cost $ 6,196 $ 1,648 $ 680 $ 8,524
Accumulated amortization (1,605) (905) (194) (2,704)
Acquired intangible assets, net $ 4,591 $ 743 $ 486 $ 5,820
Weighted-average life in years 14 8 13 13
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The following table shows the expected future amortization expense for our acquired intangible assets at July 31, 2025. Amortization of purchased technology is
generally charged to amortization of acquired technology in our consolidated statements of operations. Amortization of other acquired intangible assets, such as
customer and user relationships, is charged to amortization of other acquired intangible assets in our consolidated statements of operations. If impairment events
occur, they could accelerate the timing of acquired intangible asset charges.
(In millions)
Expected
Future
Amortization
Expense
Fiscal year ending July 31,
2026 $ 660
2027 633
2028 613
2029 593
2030 590
Thereafter 2,213
Total expected future amortization expense $ 5,302
7. Debt
The carrying value of our debt was as follows at the dates indicated:
July 31, July 31, Effective
(Dollars in millions) 2025 2024 Interest Rate
Senior unsecured notes issued June 2020:
0.950% notes due July 2025 $ — $ 500 1.127%
1.350% notes due July 2027 500 500 1.486%
1.650% notes due July 2030 500 500 1.767%
Senior unsecured notes issued September 2023:
5.250% notes due September 2026 750 750 5.325%
5.125% notes due September 2028 750 750 5.258%
5.200% notes due September 2033 1,250 1,250 5.312%
5.500% notes due September 2053 1,250 1,250 5.576%
Secured revolving credit facilities 1,014 585
Total principal balance of debt 6,014 6,085
Unamortized discount and debt issuance costs (41) (47)
Net carrying value of debt $ 5,973 $ 6,038
Short-term debt $ — $ 499
Long-term debt $ 5,973 $ 5,539
Future principal payments for debt at July 31, 2025 were as shown in the table below.
(In millions)
Fiscal year ending July 31,
2026 $ —
2027 1,250
2028 300
2029 1,464
2030 500
Thereafter 2,500
Total future principal payments for debt $ 6,014
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Senior Unsecured Notes
2020 Notes. In June 2020, we issued four series of senior unsecured notes (together, the 2020 Notes) pursuant to a public debt offering. The proceeds from the
issuance were $1.98 billion, net of debt discount of $2 million and debt issuance costs of $15 million. During the fourth quarter of fiscal 2025, we repaid the
$500 million in notes due in July 2025 when they became due using cash from operations. As of July 31, 2025, $1.0 billion of the 2020 Notes remained outstanding.
Interest is payable semiannually on January 15 and July 15 of each year. The discount and debt issuance costs are amortized to interest expense using the effective
interest method over the term of the 2020 Notes.
The 2020 Notes are senior unsecured obligations of Intuit and rank equally with all existing and future unsecured and unsubordinated indebtedness of Intuit and are
redeemable by us at any time, subject to a make-whole premium. Upon the occurrence of change of control transactions that are accompanied by certain downgrades
in the credit ratings of the 2020 Notes, we will be required to repurchase the 2020 Notes at a repurchase price equal to 101% of the aggregate outstanding principal
plus any accrued and unpaid interest to but not including the date of repurchase. The indenture governing the 2020 Notes requires us to comply with certain
covenants. For example, the 2020 Notes limit our ability to create certain liens and enter into sale and leaseback transactions. As of July 31, 2025, we were compliant
with all covenants governing the 2020 Notes.
2023 Notes. In September 2023, we issued four series of senior unsecured notes (together, the 2023 Notes) pursuant to a public debt offering. The proceeds from
the issuance were $3.96 billion, net of debt discount of $20 million and debt issuance costs of $24 million, and were used, together with operating cash, to repay the
outstanding balance on our unsecured term loan. As of July 31, 2025, $4.0 billion of the 2023 Notes remained outstanding.
Interest is payable semiannually on March 15 and September 15 of each year. The discount and debt issuance costs are amortized to interest expense using the
effective interest method over the term of the 2023 Notes.
The 2023 Notes are senior unsecured obligations of Intuit and rank equally with all existing and future unsecured and unsubordinated indebtedness of Intuit and are
redeemable by us at any time, subject to a make-whole premium. The indenture governing the 2023 Notes requires us to comply with certain covenants. For example,
the 2023 Notes limit our ability to create certain liens and enter into sale and leaseback transactions. As of July 31, 2025, we were compliant with all covenants
governing the 2023 Notes.
Unsecured Credit Facilities
2024 Credit Facility. On February 5, 2024, we terminated our amended and restated credit agreement dated November 1, 2021 (2021 Credit Facility), and entered
into a credit agreement with certain lenders providing for a $1.5 billion unsecured revolving credit facility that expires on February 5, 2029 (2024 Credit Facility).
Under the 2024 Credit Facility, we may, subject to certain customary conditions, including approval of relevant lenders, on one or more occasions, increase
commitments under the 2024 Credit Facility by an amount not to exceed $1 billion in the aggregate, and, on one or more occasions, extend the maturity date of the
2024 Credit Facility by one year. The 2024 Credit Facility includes a $500 million sublimit for borrowing swingline loans and a $250 million sublimit for the issuance of
letters of credit. Advances under the 2024 Credit Facility accrue interest at rates equal to (a) in the case of U.S. dollar borrowings, at our election, either (i) the
alternate base rate plus a margin that ranges from 0.0% to 0.125%, or (ii) the adjusted term Secured Overnight Finance Rate (SOFR) plus a margin that ranges from
0.7% to 1.125%, or (b) in the case of foreign currency borrowings, the interest benchmark for the relevant currency specified in the credit agreement plus a margin
that ranges from 0.7% to 1.125%. The facility fee ranges from 0.050% to 0.125% per annum. The actual interest margins and the facility fee are based on our senior
debt credit ratings.
The 2024 Credit Facility includes customary affirmative and negative covenants, including a financial covenant that requires us to maintain a ratio of total gross debt
to earnings before interest, taxes, depreciation, and amortization (EBITDA), as defined in the agreement, of not greater than 4.00 to 1.00 as measured on a rolling
twelve month basis as of the last day of each fiscal quarter. As of July 31, 2025, we were compliant with all covenants governing the 2024 Credit Facility. At July 31,
2025, no amounts were outstanding under the 2024 Credit Facility.
2025 Credit Facility. On January 30, 2025, we entered into a credit agreement with certain lenders providing for a $4.5 billion unsecured short-term revolving credit
facility (2025 Credit Facility) to fund a portion of our TurboTax early tax refund offering. We terminated the 2025 Credit Facility on March 3, 2025.
Advances under the 2025 Credit Facility accrued interest at rates equal to, at our election, either (i) the alternate base rate plus a margin of 0.125%, or (ii) the
adjusted daily simple SOFR or term SOFR plus a margin of 1.125%. Unused portions of the commitment accrued a fee of 0.10% per annum.
Secured Revolving Credit Facilities
2019 Secured Facility. On February 19, 2019, a subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products and
services we offer to qualified small and mid-market businesses (the 2019 Secured Facility).
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The 2019 Secured Facility is non-recourse to Intuit Inc. and is secured by cash and receivables of the subsidiary, which are in excess of the amount outstanding
under the 2019 Secured Facility as of July 31, 2025. We have entered into several amendments to this facility. These amendments primarily increase the facility limit,
extend the commitment term and final maturity date, and update the benchmark interest rate. Under the amended 2019 Secured Facility, the facility limit is $500
million, of which $300 million is committed and $200 million is uncommitted. Advances accrue interest at adjusted daily simple SOFR plus 1.25%. Unused portions of
the committed credit facility accrue a fee at a rate ranging from 0.25% to 0.75%, depending on the total unused committed balance. The commitment term is through
August 31, 2027, and the final maturity date is August 31, 2028. The agreement includes certain affirmative and negative covenants, including financial covenants,
that require the subsidiary to maintain specified financial ratios. As of July 31, 2025, we were compliant with all covenants governing the 2019 Secured Facility. At
July 31, 2025, $440 million was outstanding under the 2019 Secured Facility and the weighted-average interest rate was 5.74%. Interest on the 2019 Secured Facility
is payable monthly.
2022 Secured Facility. On October 12, 2022, another subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products and
services we offer to qualified small and mid-market businesses (the 2022 Secured Facility). The 2022 Secured Facility is non-recourse to Intuit Inc. and is secured by
cash and receivables of the subsidiary, which are in excess of the amount outstanding under the 2022 Secured Facility as of July 31, 2025. We have entered into
several amendments to this facility. These amendments primarily extend the commitment term and final maturity date, increase the commitment amount, and reduce
the interest rate. Under the amended 2022 Secured Facility, the facility limit is $500 million, of which $400 million is committed and $100 million is uncommitted.
Advances accrue interest at SOFR plus 1.1%. Unused portions of the committed credit facility accrue a fee at a rate ranging from 0.2% to 0.4%, depending on the
total unused committed balance. The commitment term is through April 30, 2027, and the final maturity date is May 1, 2028. The agreement includes certain
affirmative and negative covenants, including financial covenants, that require the subsidiary to maintain specified financial ratios. As of July 31, 2025, we were
compliant with all covenants governing the 2022 Secured Facility. At July 31, 2025, $300 million was outstanding under the 2022 Secured Facility and the weighted-
average interest rate was 5.56%, which includes the fee on the unused committed portion. Interest on the 2022 Secured Facility is payable monthly.
2024 Secured Facility. On November 1, 2024, another subsidiary of Intuit entered into a secured revolving credit facility with a lender to fund the lending products
and services we offer to qualified small and mid-market businesses (the 2024 Secured Facility). The 2024 Secured Facility is non-recourse to Intuit Inc. and is secured
by cash and receivables of the subsidiary, which are in excess of the amount outstanding under the 2024 Secured Facility as of July 31, 2025. We have entered into
several amendments to this facility. These amendments primarily increased the commitment amount. Under the amended 2024 Secured Facility, the facility limit is
$300 million, all of which is committed. Advances accrue interest at SOFR plus 1.15%. Unused portions of the committed credit facility accrue a fee at a rate ranging
from 0.2% to 0.4%, depending on the total unused committed balance. The commitment term is through November 1, 2027, and the final maturity date is November
1, 2028. The agreement includes certain affirmative and negative covenants, including financial covenants that require the subsidiary to maintain specified financial
ratios. As of July 31, 2025, we were compliant with all covenants governing the 2024 Secured Facility. At July 31, 2025, $274 million was outstanding under the 2024
Secured Facility and the weighted-average interest rate was 5.56%, which includes the fee on the unused committed portion. Interest on the 2024 Secured Facility is
payable monthly.
Commercial Paper Program
Under our established commercial paper program, we may issue and sell unsecured short-term promissory notes (commercial paper) up to $1.5 billion. The maturities
of the commercial paper may vary but will not exceed 397 days from the date of issuance. During the twelve months ended July 31, 2025, we temporarily increased
the capacity of our commercial paper program from $1.5 billion to $2.0 billion to support our seasonal working capital needs. As of July 31, 2025, the capacity of the
commercial paper program was $1.5 billion. At July 31, 2025 and July 31, 2024, no amounts were outstanding under this program.
Intuit Fiscal 2025 Form 10-K 81
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8. Other Liabilities and Commitments
Other Current Liabilities
Other current liabilities were as follows at the dates indicated:
July 31,
(In millions) 2025 2024
Executive deferred compensation plan liabilities $ 248 $ 207
Interest payable 85 84
Current portion of operating lease liabilities 69 71
Sales, property, and other taxes 55 47
Reserve for returns, credits, and promotional discounts 39 40
Other 129 108
Total other current liabilities $ 625 $ 557
Other Long-Term Obligations
Other long-term obligations were as follows at the dates indicated:
July 31,
(In millions) 2025 2024
Income tax liabilities $ 238 $ 157
Other 70 51
Total other long-term obligations $ 308 $ 208
Unconditional Purchase Obligations
In the ordinary course of business, we enter into certain unconditional purchase obligations with our suppliers. These are agreements to purchase products and
services that are enforceable, legally binding, and specify terms that include fixed or minimum quantities to be purchased; fixed, minimum, or variable price provisions;
and the approximate timing of the payments.
As of July 31, 2025, our commitments under purchase obligations, primarily related to a cloud services agreement, were as shown in the table below.
(In millions)
Purchase
Obligations
Fiscal year ending July 31,
2026 $ 808
2027 725
2028 881
2029 682
2030 616
Thereafter 1,180
Total commitments $ 4,892
9. Leases
We lease office facilities under non-cancellable operating lease arrangements. Our facility leases generally provide for periodic rent increases and may contain
escalation clauses and renewal options. Our leases have remaining lease terms of up to 17 years, which include options to extend that are reasonably certain of being
exercised. Some of our leases include one or more options to extend the lease for up to 10 years per option, which we are not reasonably certain to exercise. The
options to extend are generally at rates to be determined in accordance with the agreements. Options to extend the lease are included in the lease liability if they are
reasonably certain of being exercised.
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We sublease certain office facilities to third parties. These subleases have remaining lease terms of up to 5 years, one of which includes an option to extend the
sublease for up to 5 years.
The components of lease expense were as follows:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Operating lease cost $ 111 $ 108 $ 124
Variable lease cost 22 23 20
Sublease income (10) (11) (12)
Total net lease cost $ 123 $ 120 $ 132
Includes short-term leases, which were not material for the twelve months ended July 31, 2025, 2024, or 2023.
Supplemental cash flow information related to operating leases was as follows:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Cash paid for amounts included in the measurement of operating lease liabilities $ 101 $ 89 $ 107
Right-of-use assets obtained in exchange for operating lease liabilities $ 212 $ 35 $ 28
Other information related to operating leases was as follows at the dates indicated:
July 31,
2025 2024 2023
Weighted-average remaining lease term for operating leases 8.1 years 7.7 years 7.9 years
Weighted-average discount rate for operating leases 3.8 % 3.3 % 3.0 %
Future minimum lease payments under non-cancellable operating leases as of July 31, 2025 were as follows:
(In millions)
Operating
Leases
Fiscal year ending July 31,
2026 $ 78
2027 105
2028 97
2029 100
2030 98
Thereafter 314
Total future minimum lease payments 792
Less imputed interest (126)
Present value of lease liabilities $ 666
Non-cancellable future sublease proceeds as of July 31, 2025 totaled $22 million through July 31, 2030 and $1 million thereafter, and are not included in the table above.
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Supplemental balance sheet information related to operating leases was as follows at the dates indicated:
July 31,
(In millions) 2025 2024
Operating lease right-of-use assets $ 541 $ 411
Other current liabilities $ 69 $ 71
Operating lease liabilities 597 458
Total operating lease liabilities $ 666 $ 529
As of July 31, 2025, we have additional operating leases with total minimum lease payments of $133 million for office facilities that have not yet commenced and
therefore are not reflected on the consolidated balance sheets nor in the tables above. These operating leases are expected to commence in fiscal years 2026 and
2027 with lease terms of 10 years.
10. Income Taxes
The provision for income taxes consisted of the following for the periods indicated:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Current:
Federal $ 1,219 $ 984 $ 970
State 237 202 208
Foreign 25 36 86
Total current 1,481 1,222 1,264
Deferred:
Federal (453) (523) (559)
State (70) (97) (99)
Foreign 7 (15) (1)
Total deferred (516) (635) (659)
Total provision for income taxes $ 965 $ 587 $ 605
We recognized excess tax benefits on share-based compensation of $143 million, $183 million, and $32 million in the provision for income taxes for the twelve months
ended July 31, 2025, 2024, and 2023, respectively.
The sources of income before the provision for income taxes consisted of the following for the periods indicated:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
United States $ 4,700 $ 3,449 $ 2,798
Foreign 134 101 191
Total $ 4,834 $ 3,550 $ 2,989
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Differences between income taxes calculated using the federal statutory income tax rate and the provision for income taxes were as follows for the periods indicated:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Income before income taxes $ 4,834 $ 3,550 $ 2,989
Statutory federal income tax $ 1,015 $ 746 $ 628
State income tax, net of federal benefit 132 83 86
Federal research and experimentation credits (113) (109) (106)
Share-based compensation 47 43 58
Excess tax benefits related to share-based compensation (120) (153) (26)
Effects of non-U.S. operations 1 — (28)
Other, net 3 (23) (7)
Total provision for income taxes $ 965 $ 587 $ 605
The state income tax line in the table above includes excess tax benefits related to share-based compensation of $23 million, $30 million, and $6 million for the twelve
months ended July 31, 2025, 2024, and 2023, respectively.
On July 4, 2025, the U.S. federal government enacted the One Big Beautiful Bill Act (OBBBA), which includes significant tax law changes. The OBBBA has multiple
effective dates from fiscal 2025 through fiscal 2027. The provisions effective during fiscal 2025 did not have a significant impact on our consolidated financial
statements.
In the current global tax policy environment, the U.S. and other domestic and foreign governments continue to consider, and in some cases enact, changes in
corporate tax laws. As changes occur, we account for finalized legislation in the period of enactment.
Material deferred tax assets and liabilities were as follows at the dates indicated:
July 31,
(In millions) 2025 2024
Deferred tax assets:
Accruals and reserves not currently deductible $ 72 $ 47
Capitalized research and development 1,895 1,321
Operating lease liabilities 173 137
Accrued and deferred compensation 116 132
Loss and tax credit carryforwards 277 204
Share-based compensation 113 117
Other, net 24 20
Total gross deferred tax assets 2,670 1,978
Valuation allowance (290) (227)
Total deferred tax assets 2,380 1,751
Deferred tax liabilities:
Operating lease right-of-use assets 140 105
Intangibles 950 864
Property and equipment 32 38
Other, net 56 49
Total deferred tax liabilities 1,178 1,056
Net deferred tax assets $ 1,202 $ 695
The components of total net deferred tax assets, net of valuation allowances, as shown on our consolidated balance sheets were as follows at the dates indicated:
July 31,
(In millions) 2025 2024
Long-term deferred income tax assets $ 1,222 $ 698
Long-term deferred income tax liabilities included in other long-term obligations (20) (3)
Net deferred tax assets $ 1,202 $ 695
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We have provided a valuation allowance on all California net deferred tax assets primarily related to state research and experimentation tax credit carryforwards. We
have also provided a valuation allowance on other non-California state operating loss and foreign loss carryforwards. We have provided a valuation allowance on
these deferred tax assets as we believe they are unlikely to be realized. We have a valuation allowance of $290 million and $227 million for the twelve months ended
July 31, 2025 and July 31, 2024, respectively. The valuation allowance on our net deferred taxes increased by $63 million for the twelve months ended July 31, 2025.
The change in the valuation allowance was primarily related to an increase in the allowance for California net deferred tax assets. The valuation allowance on our net
deferred taxes decreased by $8 million for the twelve months ended July 31, 2024. The change in the valuation allowance was primarily related to a decrease in the
allowance for foreign net operating loss carryforwards, net of an increase in the allowance for California net deferred tax assets.
At July 31, 2025, we had federal net operating loss carryforwards of approximately $54 million that will start to expire in fiscal 2032. Utilization of the net operating
losses is subject to annual limitation. The annual limitation may result in the expiration of net operating losses before utilization.
At July 31, 2025, we had state net operating loss carryforwards of approximately $137 million for which we have recorded a deferred tax asset of $9 million and a
valuation allowance of $6 million. The state net operating loss carryforwards will start to expire in fiscal 2028. Utilization of the net operating losses is subject to annual
limitation. The annual limitation may result in the expiration of net operating losses before utilization.
At July 31, 2025, we had foreign net operating loss carryforwards of approximately $18 million which carry forward indefinitely. We maintain a full valuation allowance
with respect to the foreign net operating losses as there is not sufficient evidence of future sources of taxable income required to utilize such carryforwards.
At July 31, 2025, we had California research and experimentation credit carryforwards of approximately $426 million. The California research and experimentation
credit will carry forward indefinitely. We maintain a full valuation allowance with respect to the California research and experimentation credit carryforwards as there is
not sufficient evidence of future sources of taxable income required to utilize such carryforwards.
Unrecognized Tax Benefits
The aggregate changes in the balance of our gross unrecognized tax benefits were as follows for the periods indicated:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Gross unrecognized tax benefits, beginning balance $ 327 $ 246 $ 216
Increases related to tax positions from prior fiscal years, including acquisitions 11 36 11
Decreases related to tax positions from prior fiscal years (21) (12) (16)
Increases related to tax positions taken during current fiscal year 91 95 38
Settlements with tax authorities (2) (1) (2)
Lapse of statute of limitations (12) (37) (1)
Gross unrecognized tax benefits, ending balance $ 394 $ 327 $ 246
The total amount of our unrecognized tax benefits at July 31, 2025 was $394 million. If we were to recognize these net benefits, our income tax expense would reflect
a favorable net impact of $276 million. We do not believe that it is reasonably possible that there will be a significant increase or decrease in unrecognized tax
benefits over the next 12 months.
We file U.S. federal, U.S. state, and foreign tax returns. Our major tax jurisdiction is the U.S. federal jurisdiction. For U.S. federal tax returns, we are no longer subject
to tax examinations for years prior to fiscal 2022 except for fiscal 2018 and fiscal 2016.
We recognize interest and penalties related to unrecognized tax benefits within the provision for income taxes. Amounts accrued at July 31, 2025 and July 31, 2024
for the payment of interest and penalties were not material. The amounts of interest and penalties that we recognized during the twelve months ended July 31, 2025,
2024, and 2023, were also not material.
We offset a $61 million and $66 million long-term liability for uncertain tax positions against our long-term income tax receivable at July 31, 2025 and July 31, 2024,
respectively. The long-term income tax receivable for both periods was primarily related to the government’s approval of a method of accounting change request for
fiscal 2018.
86 Intuit Fiscal 2025 Form 10-K
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11. Stockholders’ Equity
Stock Repurchase Programs and Treasury Shares
Intuit’s Board of Directors has authorized a series of common stock repurchase programs. Shares of common stock repurchased under these programs become
treasury shares. Under these programs, we repurchased 4.3 million shares of our common stock for $2.8 billion during the twelve months ended July 31, 2025. At
July 31, 2025, we had authorization from our Board of Directors for up to $2.1 billion in stock repurchases. On August 19, 2025, our Board of Directors approved an
increase in the authorization under the existing stock repurchase program under which we are authorized to repurchase up to an additional $3.2 billion of our common
stock. Future stock repurchases under the current program are at the discretion of management, and authorization of future stock repurchase programs is subject to
the final determination of our Board of Directors.
Our treasury shares are repurchased at the market price on the trade date; accordingly, all amounts paid to reacquire these shares have been recorded as treasury
stock on our consolidated balance sheets. Any direct costs to acquire treasury stock are recorded to treasury stock on our consolidated balance sheets. Repurchased
shares of our common stock are held as treasury shares until they are reissued or retired. When we reissue treasury stock, if the proceeds from the sale are more
than the average price we paid to acquire the shares, we record an increase in additional paid-in capital. Conversely, if the proceeds from the sale are less than the
average price we paid to acquire the shares, we record a decrease in additional paid-in capital to the extent of increases previously recorded for similar transactions
and a decrease in retained earnings for any remaining amount.
In the past, we have satisfied option exercises and restricted stock unit vesting under our employee equity incentive plans by reissuing treasury shares, and we may
do so again in the future. For all periods presented, we issued new shares of common stock to satisfy option exercises and RSU vesting under our 2005 Equity
Incentive Plan. We have not yet determined the ultimate disposition of the shares that we have repurchased in the past, and consequently we continue to hold them
as treasury shares.
Dividends on Common Stock
During the twelve months ended July 31, 2025, we declared cash dividends that totaled $4.16 per share of outstanding common stock, or approximately $1.2 billion.
In August 2025, our Board of Directors declared a quarterly cash dividend of $1.20 per share of outstanding common stock payable on October 17, 2025 to
stockholders of record at the close of business on October 9, 2025. Future declarations of dividends and the establishment of future record dates and payment dates
are subject to the final determination of our Board of Directors.
Description of 2005 Equity Incentive Plan and Credit Karma, Inc. 2015 Equity Incentive Plan
Our stockholders initially approved our 2005 Equity Incentive Plan (2005 Plan) on December 9, 2004. On January 18, 2024, our stockholders approved an Amended
and Restated 2005 Equity Incentive Plan (Restated 2005 Plan) that expires on January 18, 2034. Under the Restated 2005 Plan, we are permitted to grant incentive
and non-qualified stock options, restricted stock awards, RSUs, stock appreciation rights, and stock bonus awards to our employees, non-employee directors, and
consultants. The Compensation and Organizational Development Committee of our Board of Directors or its delegates determine who will receive grants, when those
grants will be exercisable, their exercise price, and other terms. We are permitted to issue up to 171.7 million shares under the Restated 2005 Plan. The plan provides
a fungible share reserve. Each stock option granted on or after November 1, 2010 reduces the share reserve by one share and each restricted stock award or
restricted stock unit granted reduces the share reserve by 2.3 shares. Stock options forfeited and returned to the pool of shares available for grant increase the pool
by one share for each share forfeited. Restricted stock awards and RSUs forfeited and returned to the pool of shares available for grant increase the pool by 2.3
shares for each share forfeited. Shares withheld for income taxes upon vesting of RSUs that were granted on or after July 21, 2016 are also returned to the pool of
shares available for grant. Stock options granted under the 2005 Plan and the Restated 2005 Plan typically vest over three to four years based on continued service
and have a seven-year term. RSUs granted under those plans typically vest over three to four years based on continued service. Certain RSUs granted to senior
management vest based on the achievement of pre-established performance or market goals.
In connection with our acquisition of Credit Karma on December 3, 2020, we assumed the Credit Karma, Inc. 2015 Equity Incentive Plan, as amended (Credit Karma
Plan), under which the assumed equity awards were granted. Under the Restated 2005 Plan, effective January 20, 2022, shares available under the Credit Karma
Plan became available for grant under the Restated 2005 Plan and no shares may be granted out of the Credit Karma Plan. After January 20, 2022, shares forfeited
and returned to the pool from grants issued out of the Credit Karma Plan increase the pool by 2.3 shares for each share forfeited.
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At July 31, 2025, there were approximately 25.1 million shares available for grant under the Restated 2005 Plan.
Description of Employee Stock Purchase Plan
On November 26, 1996, our stockholders initially adopted our Employee Stock Purchase Plan (ESPP) under Section 423 of the Internal Revenue Code. The ESPP
permits our eligible employees to make payroll deductions to purchase our stock on regularly scheduled purchase dates at a discount. Our stockholders have
approved amendments to the ESPP to permit the issuance of up to 25.8 million shares under the ESPP, which expires upon the earliest to occur of (a) termination of
the ESPP by our Board of Directors, or (b) issuance of all the shares of Intuit’s common stock reserved for issuance under the ESPP. Offering periods under the
ESPP are six months in duration and composed of two consecutive three-month accrual periods. Shares are purchased at 85% of the lower of the closing price for
Intuit common stock on the first day of the offering period or the last day of the accrual period.
Under the ESPP, employees purchased 306,286 shares of Intuit common stock during the twelve months ended July 31, 2025; 360,028 shares during the twelve
months ended July 31, 2024; and 399,975 shares during the twelve months ended July 31, 2023. At July 31, 2025, there were 1,657,666 shares available for
issuance under this plan.
Share-Based Compensation Expense
The following table summarizes the total share-based compensation expense that we recorded in operating income for the periods shown.
Twelve Months Ended July 31,
(In millions, except per share amounts) 2025 2024 2023
Cost of service revenue $ 420 $ 398 $ 371
Cost of product and other revenue 3 4 3
Selling and marketing 541 506 429
Research and development 629 639 532
General and administrative 375 368 377
Restructuring — 25 —
Total share-based compensation expense 1,968 1,940 1,712
Income tax benefit (548) (594) (373)
Decrease in net income $ 1,420 $ 1,346 $ 1,339
Determining Fair Value
Valuation and Amortization Methods
RSUs granted typically vest based on continued service. We value these time-based RSUs at the date of grant using the intrinsic value method. We amortize the fair
value of time-based RSUs on a straight-line basis over the service period. These time-based RSUs accounted for approximately 91% of our total share-based
compensation expense during the twelve months ended July 31, 2025. Certain RSUs granted to senior management vest based on the achievement of pre-
established market or performance goals. We estimate the fair value of market-based RSUs at the date of grant using a Monte Carlo valuation methodology and
amortize those fair values over the requisite service period for each separately vesting tranche of the award. The Monte Carlo methodology that we use to estimate
the fair value of market-based RSUs at the date of grant incorporates into the valuation the possibility that the market condition may not be satisfied. Provided that the
requisite service is rendered, the total fair value of the market-based RSUs at the date of grant must be recognized as compensation expense even if the market
condition is not achieved. However, the number of shares that ultimately vest can vary significantly with the performance of the specified market criteria. We estimate
the fair value of performance-based RSUs at the date of grant using the intrinsic value method and the probability that the specified performance criteria will be met.
Each quarter, we update our assessment of the probability that the specified performance criteria will be achieved and adjust our estimate of the fair value of the
performance-based RSUs if necessary. We amortize the fair values of performance-based RSUs over the requisite service period for each separately vesting tranche
of the award. All of the RSUs we grant have dividend rights that are subject to the same vesting requirements as the underlying equity awards, so we do not adjust
the market price of our stock on the date of grant for dividends.
We estimate the fair value of stock options granted using a lattice binomial model and a multiple option award approach. Our stock options have various restrictions,
including vesting provisions and restrictions on transfer, and are often exercised prior to their contractual maturity. We believe that lattice binomial models are more
capable of incorporating the features of our stock options than closed-form models such as the Black Scholes model. The use of a lattice binomial model requires the
use of extensive actual employee exercise behavior and a number of complex assumptions, including the expected volatility of our stock price over the term of the
options, risk-free interest rates, and expected dividends. We amortize the fair value of options on a straight-line basis over the requisite service periods of the awards,
which are generally the vesting periods.
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Expected Term. The expected term of options granted represents the period of time that they are expected to be outstanding and is a derived output of the lattice
binomial model. The expected term of stock options is impacted by all of the underlying assumptions and calibration of our model. The lattice binomial model assumes
that option exercise behavior is a function of the option’s remaining life and the extent to which the market price of our common stock exceeds the option exercise
price. The lattice binomial model estimates the probability of exercise as a function of these two variables based on the history of exercises and cancellations on all
past option grants made by us.
Expected Volatility. We estimate the volatility of our common stock at the date of grant based on the implied volatility of one-year publicly traded options on our
common stock. Our decision to use implied volatility was based on the availability of actively traded options on our common stock and our assessment that implied
volatility is more representative of future stock price trends than historical volatility.
Risk-Free Interest Rate. We base the risk-free interest rate that we use in our option valuation model on the implied yield in effect at the time of option grant on
constant maturity U.S. Treasury issues with equivalent remaining terms.
Dividends. We use an annualized expected dividend yield in our option valuation model. We paid quarterly cash dividends during all years presented and currently
expect to continue to pay cash dividends in the future.
Forfeitures. We adjust share-based compensation expense for actual forfeitures as they occur.
We used the following assumptions to estimate the fair value of stock options granted and shares purchased under our Employee Stock Purchase Plan for the periods
indicated:
Twelve Months Ended July 31,
2025 2024 2023
Assumptions for stock options:
Expected volatility (range) 29.54 % 31 % 30.41% - 33.19%
Weighted-average expected volatility 29.54 % 31 % 30.67 %
Risk-free interest rate (range) 3.95 % 4.13 % 3.52% - 4.46%
Expected dividend yield 0.53 % 0.57 % 0.63 %
Assumptions for ESPP:
Expected volatility (range) 30% - 31% 27% - 36% 38% - 48%
Weighted-average expected volatility 30 % 31 % 42 %
Risk-free interest rate (range) 4.29% - 5.39% 4.94% - 5.55% 1.59% - 4.74%
Expected dividend yield (range) 0.56% - 0.69% 0.57% - 0.75% 0.74% - 0.81%
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Share-Based Awards Available for Grant
A summary of share-based awards available for grant under our plans for the fiscal periods indicated was as follows:
(Shares in thousands)
Shares
Available
for Grant
Balance at July 31, 2022 26,260
Restricted stock units granted (12,098)
Options granted (413)
Share-based awards canceled/forfeited/expired 5,277
Balance at July 31, 2023 19,026
Additional shares authorized 12,200
Restricted stock units granted (9,782)
Options granted (326)
Share-based awards canceled/forfeited/expired 6,199
Balance at July 31, 2024 27,317
Restricted stock units granted (8,812)
Options granted (287)
Share-based awards canceled/forfeited/expired 6,929
Balance at July 31, 2025 25,147
RSUs granted from the pool of shares available for grant under our Restated 2005 Plan reduce the pool by 2.3 shares for each share granted. RSUs forfeited and returned
to the pool of shares available for grant under the Restated 2005 Plan increase the pool by 2.3 shares for each share forfeited.
Stock options and RSUs canceled, expired, or forfeited under our Restated 2005 Plan are returned to the pool of shares available for grant. Under the Restated 2005 Plan,
shares withheld for income taxes upon vesting of RSUs that were granted on or after July 21, 2016 are also returned to the pool of shares available for grant.
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Restricted Stock Unit and Restricted Stock Activity
A summary of RSU and restricted stock activity for the periods indicated was as follows:
(Shares in thousands)
Number
of Shares
Weighted-Average
Grant Date
Fair Value
Nonvested at July 31, 2022 11,467 $413.32
Granted 5,260 452.45
Vested (4,019) 414.12
Forfeited (814) 364.45
Nonvested at July 31, 2023 11,894 433.70
Granted 4,253 590.59
Vested (4,233) 439.08
Forfeited (990) 390.17
Nonvested at July 31, 2024 10,924 496.64
Granted 3,831 696.82
Vested (3,674) 512.36
Forfeited (1,508) 456.60
Nonvested at July 31, 2025 9,573 $577.03
Additional information regarding our RSUs is shown in the table below.
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Total fair market value of shares vested $ 2,434 $ 2,575 $ 1,673
Share-based compensation for RSUs $ 1,882 $ 1,857 $ 1,636
Total tax benefit related to RSU share-based compensation expense $ 524 $ 545 $ 339
Cash tax benefits realized for tax deductions for RSUs $ 533 $ 526 $ 347
At July 31, 2025, there was $5.1 billion of unrecognized compensation cost related to non-vested RSUs and restricted stock with a weighted-average vesting period of
3.0 years. We adjust unrecognized compensation cost for actual forfeitures as they occur.
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Stock Option Activity
A summary of stock option activity for the periods indicated was as follows:
Options Outstanding
(Shares in thousands)
Number of
Shares
Weighted-Average
Exercise Price
Per Share
Balance at July 31, 2022 2,292 $289.62
Granted 413 489.85
Exercised (551) 163.64
Canceled or expired (24) 368.72
Balance at July 31, 2023 2,130 360.17
Granted 326 626.32
Exercised (570) 212.89
Canceled or expired (114) 467.16
Balance at July 31, 2024 1,772 449.66
Granted 287 781.21
Exercised (660) 354.70
Canceled or expired (80) 493.70
Balance at July 31, 2025 1,319 $566.59
Information regarding stock options outstanding as of July 31, 2025 is summarized below:
Number
of Shares
(in thousands)
Weighted-
Average
Remaining
Contractual
Life
(in years)
Weighted-
Average
Exercise
Price per
Share
Aggregate
Intrinsic
Value
(in millions)
Options outstanding 1,319 5.03 $566.59 $288
Options exercisable 572 3.79 $468.33 $181
The aggregate intrinsic values at July 31, 2025 are calculated as the difference between the exercise price of the underlying options and the market price of our
common stock for shares that were in-the-money at that date. In-the-money options at July 31, 2025 were options that had exercise prices that were lower than the
$785.13 market price of our common stock at that date.
Additional information regarding our stock options and ESPP shares is shown in the table below.
Twelve Months Ended July 31,
(In millions, except per share amounts) 2025 2024 2023
Weighted-average fair value of options granted (per share) $ 246.17 $ 188.54 $ 144.92
Total grant date fair value of options vested $ 43 $ 38 $ 33
Aggregate intrinsic value of options exercised $ 208 $ 209 $ 150
Share-based compensation expense for stock options and ESPP $ 86 $ 83 $ 76
Total tax benefit for stock option and ESPP share-based compensation $ 24 $ 49 $ 34
Cash received from option exercises $ 234 $ 121 $ 90
Cash tax benefits realized related to tax deductions for non-qualified option exercises and disqualifying
dispositions under all share-based payment arrangements $ 27 $ 49 $ 31
At July 31, 2025, there was $146 million of unrecognized compensation cost related to non-vested stock options with a weighted-average vesting period of 3.2 years.
We adjust unrecognized compensation cost for actual forfeitures as they occur.
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Accumulated Other Comprehensive Loss
Comprehensive income consists of two elements, net income and other comprehensive income (loss). Other comprehensive income (loss) items are recorded in the
stockholders’ equity section of our consolidated balance sheets and are excluded from net income. Our other comprehensive income (loss) consists of unrealized
gains and losses on marketable debt securities classified as available-for-sale and foreign currency translation adjustments for subsidiaries with functional currencies
other than the U.S. dollar.
The following table shows the components of accumulated other comprehensive loss, net of income taxes, in the stockholders’ equity section of our consolidated
balance sheets at the dates indicated.
July 31,
(In millions) 2025 2024
Unrealized gain on available-for-sale debt securities $ 1 $ —
Foreign currency translation adjustments (51) (54)
Total accumulated other comprehensive loss $ (50) $ (54)
12. Benefit Plans
Non-Qualified Deferred Compensation Plan
Intuit’s Executive Deferred Compensation Plan provides that executives who meet minimum compensation requirements are eligible to defer up to 75% of their
salaries and up to 75% of their bonuses. We have agreed to credit the participants’ contributions with earnings that reflect the performance of certain independent
investment funds. We do not guarantee above-market interest on account balances. We may also make discretionary employer contributions to participant accounts
in certain circumstances. The timing, amounts, and vesting schedules of employer contributions are at the sole discretion of the Compensation and Organizational
Development Committee of our Board of Directors or its delegate. The benefits under this plan are unsecured and are general assets of Intuit. Participants are
generally eligible to receive payment of their vested benefit at the end of their elected deferral period or after termination of their employment with Intuit for any reason
or at a later date to comply with the restrictions of Section 409A of the Internal Revenue Code. Participants may elect to receive their payments in a lump sum or
installments. Discretionary company contributions and the related earnings vest completely upon the participant’s disability, death, or a change in control of Intuit. We
made no employer contributions to the plan for any period presented.
We had liabilities related to this plan of $248 million at July 31, 2025 and $207 million at July 31, 2024. We have matched the plan liabilities with similar-performing
assets, which are primarily investments in life insurance contracts. These assets are recorded in other long-term assets, while liabilities related to obligations are
recorded in other current liabilities on our consolidated balance sheets.
401(k) Plans
In the U.S., employees who participate in the Intuit Inc. 401(k) Plan may currently contribute up to 50% of pre-tax compensation, subject to IRS limitations and the
terms and conditions of the plan. We match a portion of employee contributions, currently 125% up to six percent of compensation, subject to maximum aggregate
matching amounts and IRS limitations.
Additionally, Credit Karma employees in the U.S. who participate in the Credit Karma 401(k) Plan may currently contribute up to 90% of pre-tax compensation, subject
to IRS limitations and the terms and conditions of the plan. We match a portion of Credit Karma employee contributions, currently 100% up to six percent of
compensation each pay period, subject to maximum aggregate matching amounts and IRS limitations.
Matching contributions for both plans were $149 million for the twelve months ended July 31, 2025; $138 million for the twelve months ended July 31, 2024; and $136
million for the twelve months ended July 31, 2023.
Intuit Fiscal 2025 Form 10-K 93
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13. Legal Proceedings
Beginning in May 2019, various legal proceedings were filed and certain regulatory inquiries were commenced in connection with our provision and marketing of free
online tax preparation programs. We believe that the allegations contained within these legal proceedings are without merit and continue to defend our interests in
them. These proceedings included, among others, multiple putative class actions that were consolidated into a single putative class action in the Northern District of
California in September 2019 (the Intuit Free File Litigation). In August 2020, the Ninth Circuit Court of Appeals ordered that the putative class action claims be
resolved through arbitration. In May 2021, the Intuit Free File Litigation was dismissed on a non-class basis after we entered into an agreement that resolved the
matter on an individual non-class basis, without any admission of wrongdoing, for an amount that was not material. These proceedings also include a class action
lawsuit that was filed in the Ontario (Canada) Superior Court of Justice on August 25, 2022.
These proceedings also included individual demands for arbitration that were filed beginning in October 2019. As of January 31, 2023, we settled all of these
arbitration claims, without any admission of wrongdoing, for an amount that was not material. In June 2021, we received a demand and draft complaint from the
Federal Trade Commission (FTC) and certain state attorneys general relating to the ongoing inquiries described above. On March 29, 2022, the FTC filed an action in
federal court seeking a temporary restraining order and a preliminary injunction enjoining certain Intuit business practices pending resolution of the FTC’s
administrative complaint seeking to permanently enjoin certain Intuit business practices (the FTC Actions). On April 22, 2022, the Northern District of California denied
the FTC’s requests for a temporary restraining order and a preliminary injunction. Beginning on March 27, 2023, a final hearing on the administrative action was held
before an administrative law judge (ALJ) at the FTC and, on August 29, 2023, the FTC’s ALJ issued a decision in favor of the FTC and adverse to Intuit. On January
19, 2024, the FTC Commissioners affirmed the ALJ’s decision and issued a final order that requires us to adhere to certain marketing practices and does not contain
any monetary penalties. On January 21, 2024, we filed a petition for review with the United States Court of Appeals for the Fifth Circuit and this appeal is pending. The
FTC’s order became effective on March 23, 2024, and is now pending review by the Court of Appeals. We intend to continue to defend our position on the merits of
this case. However, the defense and resolution of this matter could involve significant costs. The state attorneys general did not join the FTC Actions, and, on May 4,
2022, we entered into a settlement agreement with the attorneys general of the 50 states and the District of Columbia, admitting no wrongdoing, that resolved the
states’ inquiry, as well as actions brought by the Los Angeles City Attorney and the Santa Clara County (California) Counsel. As part of this agreement, we agreed to
pay $141 million and made certain commitments regarding our advertising and marketing practices. We recorded this as a one-time charge in the quarter ended April
30, 2022, and paid the full amount to the fund administrator in the quarter ended January 31, 2023.
In view of the complexity and ongoing and uncertain nature of the outstanding proceedings and inquiries, at this time, we are unable to estimate a reasonably possible
financial loss or range of financial loss that we may incur to resolve or settle the remaining matters.
To date, the legal and other fees we have incurred related to these proceedings and inquiries have not been material. The ongoing defense and any resolution or
settlement of these proceedings and inquiries could involve significant costs to us.
Intuit is subject to certain routine legal proceedings, including class action lawsuits, as well as demands, claims, government inquiries, and threatened litigation, that
arise in the normal course of our business, including assertions that we may be infringing patents or other intellectual property rights of others. Our failure to obtain
necessary licenses or other rights, or litigation arising out of intellectual property claims could adversely affect our business. We currently believe that, in addition to
any amounts accrued, the amount of potential losses, if any, for any pending claims of any type (either alone or combined) will not have a material impact on our
consolidated financial statements. The ultimate outcome of any legal proceeding is uncertain and, regardless of outcome, legal proceedings can have an adverse
impact on Intuit because of defense costs, negative publicity, diversion of management resources, and other factors.
14. Segment Information
We have defined our four reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision
maker (CODM) views results. We define the CODM as our Chief Executive Officer and our Chief Financial Officer. Our CODM uses regularly provided segment
revenue and segment operating income to assess operating performance and allocate company resources.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the
global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform
that customers use to grow and run their business.
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that
support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs
associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended
July 31, 2024 and 2023, we reclassified expenses totaling $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and
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$475 million from Consumer, and $33 million and $34 million from ProTax to other corporate expenses, respectively, to conform to the current presentation.
Consistent with our vision to deliver one consumer platform, effective August 1, 2025, we combined the Consumer, Credit Karma, and ProTax businesses into a
single Consumer business. We will reflect this new organization in our fiscal 2026 segment reporting.
Global Business Solutions: This segment serves small and mid-market businesses around the world, and the accounting professionals who assist and advise
them. QuickBooks and Intuit Enterprise Suite are offerings powered by our all-in-one business platform which includes financial management services, human
capital management solutions such as payroll and time tracking, money solutions, such as merchant payment processing, bill pay, checking accounts through
an FDIC-member bank partner, and financing for small and mid-market businesses. Intuit Enterprise Suite provides mid-market businesses with a configurable,
AI-powered solution that includes multi-entity and multi-dimensional financial management capabilities designed to seamlessly scale and enhance productivity
and profitability for more complex businesses to streamline operations. Mailchimp offerings include marketing automation and customer relationship tools.
Consumer: This segment primarily serves consumers, helping customers get their taxes done with confidence—whether they do it themselves or with the help
of an AI-enabled human expert. TurboTax delivers do-it-yourself and assisted income tax preparation products and services sold in the United States (U.S.) and
Canada.
Credit Karma: This segment serves consumers with a personal finance offering that helps members find the right financial products and make smarter money
decisions throughout the year to reach their financial goals. This includes personalized recommendations for credit card, home, auto, and personal loan, and
insurance products; online savings and checking accounts through an FDIC-member bank partner; and access to their credit scores and reports, credit and
identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress.
ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both business success and tax preparation and filing. Our
professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.
All of our segments operate primarily in the U.S. and sell primarily to customers in the U.S. Total international net revenue was approximately 8% of consolidated total
net revenue in each of the twelve months ended July 31, 2025, 2024, and 2023.
We include expenses such as corporate selling and marketing, general and administrative, and non-employment related legal and litigation settlement costs, which
are not allocated to specific segments, in unallocated corporate items as part of other corporate expenses. As part of our platform strategy, we also include customer
success and product development for our Global Business Solutions, Consumer, and ProTax segments in unallocated corporate items as we do not allocate these
expenses to the segments because they are managed at the platform level. Customer success includes the costs of tax and bookkeeping experts that support our
TurboTax Live and QuickBooks Live offerings. For our Credit Karma reportable segment, segment expenses include certain direct expenses related to selling and
marketing, product development, and general and administrative. Unallocated corporate items for all segments include share-based compensation, amortization of
acquired technology, amortization of other acquired intangible assets, goodwill and intangible asset impairment charges, professional fees and transaction charges
related to business combinations, and restructuring charges.
The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill
and acquired intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment.
See Note 6, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment.
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The following table shows our financial results by reportable segment for the periods indicated.
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Net revenue:
Global Business Solutions $ 11,077 $ 9,533 $ 8,038
Consumer 4,870 4,445 4,135
Credit Karma 2,263 1,708 1,634
ProTax 621 599 561
Total net revenue $ 18,831 $ 16,285 $ 14,368
Segment cost of revenue and operating expenses:
Global Business Solutions $ 2,610 $ 2,376 $ 2,138
Consumer 1,084 952 785
Credit Karma 1,428 1,294 1,206
ProTax 88 79 72
Total segment cost of revenues and operating expenses $ 5,210 $ 4,701 $ 4,201
Operating income:
Global Business Solutions $ 8,467 $ 7,157 $ 5,900
Consumer 3,786 3,493 3,350
Credit Karma 835 414 428
ProTax 533 520 489
Total segment operating income 13,621 11,584 10,167
Unallocated corporate items:
Share-based compensation expense (1,968) (1,915) (1,712)
Other corporate expenses (6,078) (5,187) (4,668)
Amortization of acquired technology (156) (146) (163)
Amortization of other acquired intangible assets (481) (483) (483)
Restructuring charges (15) (223) —
Total unallocated corporate items (8,698) (7,954) (7,026)
Total operating income $ 4,923 $ 3,630 $ 3,141
For our Global Business Solutions, Consumer, and ProTax segments cost of revenues and operating expenses primarily include direct expenses related to selling and
marketing, direct costs associated with our product and services offerings, and certain design and product management related costs. They exclude expenses that are
recorded within unallocated corporate items, such as certain technology and customer success costs that support and benefit the overall platform and are managed at the
corporate level.
For our Credit Karma segment cost of revenues and operating expenses include certain direct expenses related to selling and marketing, product development, and general
and administrative and exclude expenses that are recorded within unallocated corporate items.
Restructuring charges for the twelve months ended July 31, 2024 include $25 million in share-based compensation expense associated with our restructuring plan. See
Note 15, “Restructuring,” for more information.
(1)
(1)
(2)
(1)
(3)
(1)
(2)
(3)
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Revenue classified by significant service and product offerings was as follows:
Twelve Months Ended July 31,
(In millions) 2025 2024 2023
Net revenue:
QuickBooks Online Accounting $ 4,120 $ 3,379 $ 2,849
Online Services 4,182 3,513 2,910
Total Online Ecosystem 8,302 6,892 5,759
QuickBooks Desktop Accounting 1,672 1,575 1,211
Desktop Services and Supplies 1,103 1,066 1,068
Total Desktop Ecosystem 2,775 2,641 2,279
Global Business Solutions 11,077 9,533 8,038
Consumer 4,870 4,445 4,135
Credit Karma 2,263 1,708 1,634
ProTax 621 599 561
Total net revenue $ 18,831 $ 16,285 $ 14,368
15. Restructuring
In July 2024, our management approved, committed to, and initiated a plan of reorganization (the Plan) focused on reallocating resources to our key growth areas.
The Plan included the exit of employees and the closing of real estate sites in certain markets to support growing technology teams and capabilities in strategic
locations. The actions associated with the Plan were substantially complete in the first quarter of fiscal 2025. Total restructuring costs associated with the Plan were
$238 million. During the twelve months ended July 31, 2025 and 2024, we recorded charges in connection with the Plan of $15 million and $223 million, respectively.
These charges are primarily related to severance and employee benefits and are recorded to restructuring in our consolidated statements of operations.
The following table summarizes the activity for the Plan by segment.
(In millions)
Accrued
July 31, 2024
Additional
Costs/Adjustments Cash Payments
Non-Cash
Items
Accrued
July 31, 2025
Total Costs
Incurred to
Date
Total Expected
Plan Cost
Global Business Solutions $ 84 $ 5 $ (86) $ — $ 3 $ 101 $ 101
Consumer 9 — (9) — — 9 9
Credit Karma — — — — — — —
ProTax 2 — (2) — — 2 2
Corporate 92 10 (97) (5) — 126 126
Totals $ 187 $ 15 $ (194) $ (5) $ 3 $ 238 $ 238
Accrued
July 31, 2023 Initial Costs Cash Payments
Non-Cash
Items
Accrued
July 31, 2024
Global Business Solutions $ — $ 96 $ — $ (12) $ 84
Consumer — 9 — — 9
Credit Karma — — — — —
ProTax — 2 — — 2
Corporate — 116 — (24) 92
Totals $ — $ 223 $ — $ (36) $ 187
The liability for restructuring charges is included in accrued compensation and related liabilities in the accompanying consolidated balance sheets.
Intuit Fiscal 2025 Form 10-K 97
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INTUIT INC.
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(In millions)
Beginning
Balance
Additions
Charged to
Expense/
Revenue Deductions
Ending
Balance
Year ended July 31, 2025
Allowance for doubtful accounts $ 5 $ 50 $ (50) $ 5
Reserve for returns, credits, and promotional discounts 40 334 (335) 39
Year ended July 31, 2024
Allowance for doubtful accounts $ 7 $ 61 $ (63) $ 5
Reserve for returns, credits, and promotional discounts 32 302 (294) 40
Year ended July 31, 2023
Allowance for doubtful accounts $ 31 $ 57 $ (81) $ 7
Reserve for returns, credits, and promotional discounts 31 261 (260) 32
98 Intuit Fiscal 2025 Form 10-K
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ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE
None.
ITEM 9A - CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Based upon an evaluation of the effectiveness of disclosure controls and procedures, Intuit’s Chief Executive Officer (CEO) and Chief Financial Officer (CFO) have
concluded that as of the end of the period covered by this Annual Report on Form 10-K our disclosure controls and procedures as defined under Exchange Act
Rules 13a-15(e) and 15d-15(e) were effective to provide reasonable assurance that information required to be disclosed in our Exchange Act reports is recorded,
processed, summarized, and reported within the time periods specified by the Securities and Exchange Commission and is accumulated and communicated to
management, including the CEO and CFO, as appropriate to allow timely decisions regarding required disclosure.
Management’s Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act
Rules 13a-15(f) and 15d-15(f). Under the supervision and with the participation of our management, including our CEO and CFO, we conducted an evaluation of the
effectiveness of our internal control over financial reporting as of July 31, 2025 based on the guidelines established in Internal Control – Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (COSO).
Based on the results of our evaluation, our management has concluded that our internal control over financial reporting was effective as of July 31, 2025 to provide
reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external reporting purposes in accordance with
generally accepted accounting principles. We reviewed the results of management’s assessment with the Audit and Risk Committee of Intuit’s Board of Directors.
Ernst & Young LLP, an independent registered public accounting firm, has audited the effectiveness of our internal control over financial reporting as of July 31, 2025.
Their report is included in Item 8 of this Annual Report on Form 10-K.
Changes in Internal Control over Financial Reporting
There was no change in our internal control over financial reporting during the quarterly period ended July 31, 2025 that has materially affected, or is reasonably
likely to materially affect, our internal control over financial reporting.
Inherent Limitations on Effectiveness of Controls
Our management, including our CEO and CFO, believes that our disclosure controls and procedures and internal control over financial reporting are designed to
provide reasonable assurance of achieving their objectives and that they are effective at the reasonable assurance level. However, no matter how well conceived and
executed, a control system can provide only reasonable and not absolute assurance that the objectives of the control system are met. The design of any control
system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. There are also limitations that
are inherent in any control system. These limitations include the realities that breakdowns can occur because of errors in judgment or mistakes, and that controls can
be circumvented by individual persons, by collusion of two or more people, or by management override of the controls. Because of these inherent limitations in a cost-
effective control system, misstatements due to error or fraud may occur and not be detected.
ITEM 9B - OTHER INFORMATION
During the three months ended July 31, 2025, none of our directors or officers (as defined in Rule 16a-1(f) of the Exchange Act) adopted or terminated a “Rule 10b5-1
trading arrangement” or “non-Rule 10b5-1 trading arrangement” (as defined in Item 408 of Regulation S-K).
ITEM 9C - DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS
None.
Intuit Fiscal 2025 Form 10-K 99
Table of Contents
PART III
ITEM 10 - DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
We maintain a Code of Conduct and Ethics that applies to all employees, including all officers. We also maintain a Board of Directors Code of Ethics that applies to all
members of our Board of Directors. Our Code of Conduct and Ethics and Board of Directors Code of Ethics incorporate guidelines designed to deter wrongdoing and
to promote honest and ethical conduct and compliance with applicable laws and regulations. Our Code of Conduct and Ethics is available on our website at
https://www.intuit.com/company/code-of-conduct-and-ethics/. Our Board of Directors Code of Ethics is available on our website at
https://investors.intuit.com/corporate-governance/governance-documents. We intend to disclose amendments to certain provisions of our Code of Conduct and Ethics
and Board of Directors Code of Ethics, or waivers of such provisions granted to executive officers and directors, on this website within four business days following the
date of the amendment or waiver, as required.
The other information required by this Item 10 regarding directors is incorporated by reference from the information contained in our Proxy Statement to be filed with
the SEC in connection with the solicitation of proxies for our 2026 Annual Meeting of Stockholders (the “2026 Proxy Statement”) under the sections entitled “Proposal
No. 1 - Election of Directors – Our Director Nominees” and “Corporate Governance.” Certain information required by this Item 10 regarding executive officers is set
forth in Item 1 of Part I of this report under the heading “Information about our Executive Officers.”
The information required by Item 408(b) of Regulation S-K is incorporated by reference from the information contained in our 2026 Proxy Statement under the
heading “Corporate Governance – Insider Trading Policy.”
ITEM 11 - EXECUTIVE COMPENSATION
The information required by this Item 11 is incorporated by reference from the information contained in our 2026 Proxy Statement under the sections entitled
“Compensation and Organizational Development Committee Report,” “Compensation Discussion and Analysis,” “Director Compensation,” “Equity Compensation Plan
Information,” and “Executive Compensation Tables.”
ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT AND RELATED STOCKHOLDER MATTERS
The information required by this Item 12 is incorporated by reference from the information contained in our 2026 Proxy Statement under the sections entitled “Stock
Ownership Information” and “Executive Compensation Tables.”
ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND
DIRECTOR INDEPENDENCE
The information required by this Item 13 is incorporated by reference from the information contained in our 2026 Proxy Statement under the sections entitled
“Corporate Governance – Director Independence” and “Corporate Governance – Transactions with Related Persons.”
ITEM 14 - PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by this Item 14 is incorporated by reference from the information contained in our 2026 Proxy Statement under the section entitled “Proposal
No. 3 - Ratification of Selection of Independent Registered Public Accounting Firm.”
100 Intuit Fiscal 2025 Form 10-K
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PART IV
ITEM 15 - EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) The following documents are filed as part of this report:
1. Financial Statements – See Index to Consolidated Financial Statements in Part II, Item 8.
2. Financial Statement Schedules – See Index to Consolidated Financial Statements in Part II, Item 8.
3. Exhibits
Exhibit Number Exhibit Description Filed Herewith
Incorporated by
Reference Form/File
No. Date
2.01 Equity Purchase Agreement, dated September 13, 2021, by and among Intuit Inc., a Delaware
corporation, The Rocket Science Group LLC, a Georgia limited liability company, VERP
Holdings I, LLC, a Georgia limited liability company, VERP Holdings II, LLC, a Georgia limited
liability company, DMK RSG, LLC, a Delaware limited liability company, DMK Life LLC, a
Delaware limited liability company, DMK 10 LLC, a Delaware limited liability company, DMK 20
LLC, a Delaware limited liability company, DMK RSG Holdco LLC, a Delaware limited liability
company, and Benjamin Chestnut, an individual resident of the State of Georgia, as the Sellers’
Representative*
8-K 9/13/2021
3.01 Intuit Inc. Amended and Restated Certificate of Incorporation, effective January 27, 2025 10-Q 2/25/2025
3.02 Bylaws of Intuit Inc., as amended and restated on July 27, 2023 8-K 8/2/2023
4.01 Form of Specimen Certificate for Intuit’s Common Stock 10-K 9/15/2009
4.02 Description of Common Stock 10-K 8/30/2019
4.03 Indenture, dated as of June 29, 2020, between Intuit and U.S. Bank National Association, as
trustee
8-K 6/29/2020
4.05 Form of 1.350% Senior Note due 2027 8-K 6/29/2020
4.06 Form of 1.650% Senior Note due 2030 8-K 6/29/2020
4.07 Supplemental Indenture, dated as of September 15, 2023, between Intuit Inc. and U.S. Bank
Trust Company, National Association, as trustee
8-K 9/15/2023
4.08 Form of 5.250% Senior Note due 2026 8-K 9/15/2023
4.09 Form of 5.125% Senior Note due 2028 8-K 9/15/2023
4.10 Form of 5.200% Senior Note due 2033 8-K 9/15/2023
4.11 Form of 5.500% Senior Note due 2053 8-K 9/15/2023
10.01+ Intuit Inc. Amended and Restated 2005 Equity Incentive Plan, as amended through January 18,
2024
10-Q 1/18/2024
10.02+ Intuit Inc. Amended and Restated 2005 Equity Incentive Plan, as amended through January 20,
2022
10-K 3/2/2022
10.03+ Intuit Inc. Performance Incentive Plan, Amended and Restated effective October 25, 2023 10-Q 11/28/2023
Table of Contents
Exhibit Number Exhibit Description Filed Herewith
Incorporated by
Reference Form/File
No. Date
10.04+ Form of Equity Grant Agreement: CEO, EVP, and SVP Stock Option X
10.05+ Form of Equity Grant Agreement: CEO Restricted Stock Unit X
10.06+ Form of Equity Grant Agreement: EVP and SVP Restricted Stock Unit X
10.07+ Form of Equity Grant Agreement: CEO Performance-Based Restricted Stock Unit X
10.08+ Form of Equity Grant Agreement: EVP and SVP Performance-Based Restricted Stock Unit X
10.09+ Forms of Equity Grants Agreements: CEO, EVP, and SVP Stock Option; EVP and SVP
Performance-Based Restricted Stock Unit; CEO Restricted Stock Unit; and EVP and SVP
Restricted Stock Unit
10-K 9/4/2024
10.10+ Forms of Equity Grants Agreements: CEO, EVP, and SVP Stock Option; EVP and SVP
Performance-Based Restricted Stock Unit; CEO Restricted Stock Unit; and EVP and SVP
Restricted Stock Unit
10-K 9/1/2023
10.11+ Forms of Equity Grant Agreements: CEO Performance-Based Restricted Stock Unit; Executive
Performance-Based Restricted Stock Unit
10-K 9/2/2022
10.12+ Forms of Equity Grant Agreements: Executive Chairman Non-Qualified Stock Option; Executive
Chairman Service-Based Restricted Stock Unit; Executive Chairman Performance-Based
Restricted stock Unit; CEO Performance-Based Restricted Stock Unit; Executive Performance-
Based Restricted Stock Unit; Service-Based Restricted Stock Unit (non-focal)
10-K 9/8/2021
10.13+ Forms of Equity Grant Agreements: Executive Chair and EVP Service-Based Restricted Stock
Unit; Executive Chair and EVP TSR Performance-Based Restricted Stock Unit; CEO Service-
Based Restricted Stock Unit; CEO TSR Performance-Based Restricted Stock Unit
10-K 8/31/2020
10.14+ Forms of Equity Grant Agreements: Executive Chair and EVP Restricted Stock Unit, and CEO
Restricted Stock Unit
10-K 8/30/2019
10.15+ Forms of Equity Grant Agreements: EVP-SVP TSR Performance-Based Restricted Stock Unit,
CEO TSR Performance-Based Restricted Stock Unit, EVP Time-Based Restricted Stock Unit,
CEO Restricted Stock Unit, Stock Option - 4 year vest, Time-Based RSU - 4 year vest (focal),
New Hire Time-Based Restricted Stock Unit - 4 year vest
10-K 8/31/2018
10.16+ Form of Amended and Restated 2005 Equity Incentive Plan Non-Qualified Stock Option Grant
Agreement: New Hire, Promotion, Retention or Focal Grant
10-K 9/13/2013
10.17+ Credit Karma, Inc. 2015 Equity Incentive Plan, as amended S-8 333-251096 12/3/2020
10.18+ Form of Restricted Stock Unit Agreement under the Credit Karma, Inc. 2015 Equity Incentive
Plan
S-8 333-251096 12/3/2020
10.19+ Form of Restricted Stock Unit Agreement under the Credit Karma, Inc. 2015 Equity Incentive
Plan
S-8 333-251096 12/3/2020
10.20+ Form of Restricted Stock Unit Agreement under the Credit Karma, Inc. 2015 Equity Incentive
Plan
S-8 333-251096 12/3/2020
10.21+ Intuit Inc. Amended and Restated Employee Stock Purchase Plan, as amended through
January 19, 2023
10-Q 2/23/2023
Table of Contents
Exhibit Number Exhibit Description Filed Herewith
Incorporated by
Reference Form/File
No. Date
10.22+ Intuit Inc. Employee Stock Purchase Plan, as amended through January 19, 2022 10-Q 3/2/2022
10.23+ Intuit Inc. Amended Non-Employee Director Compensation Program, effective January 23,
2025
8-K 11/4/2024
10.24+ Intuit Inc. Amended Non-Employee Director Compensation Program, effective January 20,
2022
8-K 1/24/2022
10.25+ Description of Non-Employee Director Compensation, approved October 31, 2018 and effective
January 17, 2019
10-Q 11/20/2018
10.26+ Description of Non-Employee Director Compensation, approved October 19, 2017 and effective
January 18, 2018
10-Q 11/20/2017
10.27+ Forms of Non-employee Director Restricted Stock Unit Agreements 10-Q 11/20/2017
10.28+ Form of Director Restricted Stock Units Conversion Grant Agreement 10-Q 3/1/2013
10.29+ Fourth Amended and Restated Management Stock Purchase Program 10-Q 2/22/2019
10.30+ Intuit Executive Relocation Policy 10-K 8/31/2018
10.31+ Intuit Inc. Non-qualified Deferred Compensation Plan, effective January 1, 2009 10-Q 11/20/2017
10.32+ Intuit Inc. 2005 Executive Deferred Compensation Plan, effective January 1, 2005 10-Q 12/10/2004
10.33+ Intuit Executive Deferred Compensation Plan, effective March 15, 2002 10-Q 5/31/2002
10.34+ Amended and Restated Intuit Inc. Performance Incentive Plan, adopted October 28, 2020 10-Q 11/19/2020
10.35+ Form of Indemnification Agreement entered into by Intuit with each of its directors and certain
officers
10-Q 2/23/2017
10.36+ Letter regarding Terms of Employment by and between Intuit Inc. and Sandeep Aujla, dated
February 17, 2023 and effective August 1, 2023
10-Q 5/23/2023
10.37+ Letter Regarding Terms of Employment by and between Intuit Inc. and Sasan Goodarzi, dated
November 15, 2018
10-Q 11/20/2018
10.38+ Employment memo dated November 7, 2018 to Marianna Tessel and effective January 1, 2019 10-K 8/31/2020
10.39 Assurance of Voluntary Compliance, dated May 4, 2022, by and between Intuit Inc. and the
Attorney General of the State of New York
10-K 9/2/2022
10.40 Schedule identifying agreements substantially identical to the Assurance of Voluntary
Compliance filed as Exhibit 10.37 hereto
10-K 9/2/2022
10.41 Revolving Credit Agreement, dated as of January 30, 2025, by and among Intuit Inc., the
lenders party thereto, and JPMorgan Chase Bank, N.A. as administrative agent
8-K 1/31/2025
10.42+ Transition Agreement between Intuit Inc. and Laura Fennell, dated June 16, 2025 X
Table of Contents
Exhibit Number Exhibit Description Filed Herewith
Incorporated by
Reference Form/File
No. Date
19.01 Policy Prohibiting Insider Trading (Global) X
21.01 List of Intuit’s Subsidiaries X
23.01 Consent of Independent Registered Public Accounting Firm X
24.01 Power of Attorney (see signature page) X
31.01 Certification of Chief Executive Officer X
31.02 Certification of Chief Financial Officer X
32.01* Section 1350 Certification (Chief Executive Officer) X
32.02* Section 1350 Certification (Chief Financial Officer) X
97.01 Compensation Recoupment Policy 10-K 9/4/2024
101.INS XBRL Instance Document - the instance document does not appear in the Interactive Data File
because its XBRL tags are embedded within the Inline XBRL document
X
101.SCH XBRL Taxonomy Extension Schema X
101.CAL XBRL Taxonomy Extension Calculation Linkbase X
101.LAB XBRL Taxonomy Extension Label Linkbase X
101.PRE XBRL Taxonomy Extension Presentation Linkbase X
101.DEF XBRL Taxonomy Extension Definition Linkbase X
104 Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101) X
______________________
+ Indicates a management contract or compensatory plan or arrangement.
* This certification is not deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liability of that section. Such
certification will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent
that Intuit specifically incorporates it by reference.
ITEM 16 - FORM 10-K SUMMARY
None.
104 Intuit Fiscal 2025 Form 10-K
Table of Contents
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
INTUIT INC.
Dated: September 3, 2025 By: /s/ SANDEEP S. AUJLA
Sandeep S. Aujla
Executive Vice President and Chief Financial Officer
(Principal Financial Officer)
Intuit Fiscal 2025 Form 10-K 105
Table of Contents
POWER OF ATTORNEY
By signing this Annual Report on Form 10-K below, I hereby appoint each of Sasan K. Goodarzi and Sandeep S. Aujla as my attorney-in-fact to sign all amendments
to this Form 10-K on my behalf, and to file this Form 10-K (including all exhibits and other documents related to the Form 10-K) with the Securities and Exchange
Commission. I authorize each of my attorneys-in-fact to (1) appoint a substitute attorney-in-fact for himself and (2) perform any actions that he believes are necessary
or appropriate to carry out the intention and purpose of this Power of Attorney. I ratify and confirm all lawful actions taken directly or indirectly by my attorneys-in-fact
and by any properly appointed substitute attorneys-in-fact.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in
the capacities and on the dates indicated.
Name Title Date
Principal Executive Officer:
/s/ SASAN K. GOODARZI President, Chief Executive Officer, and Director September 3, 2025
Sasan K. Goodarzi
Principal Financial Officer:
/s/ SANDEEP S. AUJLA Executive Vice President and Chief Financial Officer September 3, 2025
Sandeep S. Aujla
Principal Accounting Officer:
/s/ LAUREN D. HOTZ Senior Vice President and Chief Accounting Officer September 3, 2025
Lauren D. Hotz
Additional Directors:
/s/ EVE BURTON Director September 3, 2025
Eve Burton
/s/ SCOTT D. COOK Director September 3, 2025
Scott D. Cook
/s/ RICHARD L. DALZELL Director September 3, 2025
Richard L. Dalzell
/s/ DEBORAH LIU Director September 3, 2025
Deborah Liu
/s/ TEKEDRA MAWAKANA Director September 3, 2025
Tekedra Mawakana
/s/ SUZANNE NORA JOHNSON Chair of the Board of Directors September 3, 2025
Suzanne Nora Johnson
/s/ FORREST NORROD Director September 3, 2025
Forrest Norrod
/s/ VASANT PRABHU Director September 3, 2025
Vasant Prabhu
/s/ RYAN ROSLANSKY Director September 3, 2025
Ryan Roslansky
/s/ THOMAS SZKUTAK Director September 3, 2025
Thomas Szkutak
/s/ RAUL VAZQUEZ Director September 3, 2025
Raul Vazquez
/s/ ERIC S. YUAN Director September 3, 2025
Eric S. Yuan
106 Intuit Fiscal 2025 Form 10-K
