KPIs nach Produktlebensphase PDF Free Download
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I D E A T I O N & G O T O M A R K E T
W A C H S T U M
P R O D U K T R E I F E
E N D - O F - L I F E
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KPIS NACH PRODUKTLEBENSPHASE
M A R K U S L E I T E R - W W W . D I G I T A L P R O D U C T M E T R I C S . C O M
Cost of Customer
Acquisition (CAC)
Conversion Rate
Bounce Rate
Customer Feedback
Loop Time
Traffic Source
Distribution
Channel Effectiveness
Concentrate on this KPIS
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Time to Value (TTV)
User Activation Rate
Daily / Montly Active
Users (DAU) / (MAU)
User Satisfaction
(CSAT)
Feature Adoption Rate
Trial-to-Paid
Conversion Rate
13
Session Length
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Session Frequency
15
Onboarding Completion
Rate
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First-time User
Conversion Rate
Feauture Usage
„Nutzer gewinnen, Transaktionen
beobachten, Optimierungen
durchführen“
Produktphasen
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User Retention Rate
Customer Lifetime
Value (CLV/LTV)
Monthly Recurring
Revenue (MRR)
Average Revenue Per
Account (ARPA)
Stickiness
Product Adoption Rate
Task Success Rate
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Churn Rate
Net Promoter Score
(NPS)
Customer Lifetime
Average Contract
Value (ACV)
Virality Coefficient
Customer Referral Rate
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Referral Conversion
Rate
„Wert der Kundenbeziehung,
Kundenzufriedenheit,
Kündigungsrate“
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Net Revenue Churn
„Stärkung Nutzerbindung
Steigerung Konversionsraten
und Umsatz“
„Produktoptimierung & -
verbesserung, Unterstützung
Produktwachstum“
