Lean Startup Canvas Overview PDF Free Download
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© 2017Leanscape. All Rights Reserved. 1
Lean Startup
Canvas Overview
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introduction
Customer value and waste
The hyper focus on customer value creation
and the eradication of anything which gets in
its way.
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introduction
lean 5 principles
12
3
4
5
Seek Perfection
Always looking for better,
smarter quicker ways to
maximize the value creation
process
Create Flow
Flow drives waste
elimination and begins to
bring wastes to the surface
Identify Customer Value
Value in lean is something a
customer is will to pay for
Identify and Map the Value Stream
Identifying the processes
involved that drive the
customer value
Develop Pull
Pull is being response to
the customer demand with
flexibility
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Lean start-up
customers
“Get out of the building” – Steve Blank
gemba
gembutsu
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Lean start-up
generating the business idea
The Business Model Canvas was invested by Alexander
Osterwalder before being modified by Ash Maurya to focus on
customer problems and solutions and delivering them to
customer segments through aunique value proposition.
The Lean Canvas
Business model canvas
Lean Canvas
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Lean start-up
Identifying the real pain
Understand the customers real pain points
•Empathy
•
WARNING
-wrong problems = wrong solutions
•User Interviews
•User Tests
•Survey and Questionnaires
•Who else plays in this sector?
•Any alternatives?
On your canvas –begin to document the real problems your potential customers are facing
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Lean start-up
Your solutions
Define how you will solve the pain you identified
•Relate back to the Problem
•What are key features
•What are the key benefits of those features
On your canvas –try to document 10 features & capabilities of your product / service and then
as a team we can prioritise.
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Lean start-up
measure your progress
How will you know if your solution is working?
•What Key performance indicators do you need?
•What numbers best underline the opportunity?
•Make sure the numbers enable you to learn
•As businesses change, so will your measures
On your canvas –document 5 to 10 key performance indicators.
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Lean start-up
your different customer segments
Who is actually going to use it?
•Who is your intended audience?
•What type of person will benefit from using it?
•A group of people?
•Need a clear picture of each customer group
•Will there be some early adopters
On your canvas – lets identify 3 to 4 potential persona’s and complete one sheet Avatar
Snapshot / Avatar Goals Grid
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Lean start-up
what makes you different
What is your unfair advantage?
•What makes you unique
•Why can you be ahead of the crowd
•What are your key assets?
•Inside information, personal authority,
community, reputation etc
Identify what makes you unique and is your unfair advantage over competitors and other
solutions
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Lean start-up
channels to reach customers
How are you going to reach and interact with your customers
•Where will they find your brand
•1-2-1 contact or perhaps social media?
•If social media, which one?
•What are the touch points?
•Before, during and after purchases
Begin to identify key customer touch points and document where / how they are going to find
and interact with your brand.
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Lean start-up
the value proposition
The Million Dollar unique value proposition that brings it together
•UVP is one clear compelling message
•Captures the essence of your project and
solution
•Identifies with the target audience and the
problem you are solving
•Take less than 5 seconds to understand
•Communicate benefit the customer will receive
•Explain why its different to other competitors
•But its not a slogan
•And what is the one sentence pitch
On your canvas, come up your UVP and your one sentence pitch (the high level concept)
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Lean start-up
understanding the costs
Understanding the costs of launching your business idea
•Consider all the costs of doing business
•Customer acquisition costs (making sure LTV
exceed CAC)
•Review elements on the canvas and begin to
identify unseen costs
Summaries these costs and add to your canvas
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Lean start-up
revenue streams
How can we fuel the company
•What sources of income will keep your business
going
•What is the pricing model?
•Will revenue be generated by
•Asset Sales
•Usage Fees
•Subscription fees
•Delivery / Installation
•Advertising
Identify your key revenue streams and begin to document them on your Lean Canvas
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“The counterfeit innovator is wildly self-
confident. The real one is scared to death.”
The War of Art
Visit us at www.leanscape.io to learn more
