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Leon County Economic Feasibility Assessment
Leon County, Florida
June 29, 2012
Wood+Partners, Inc. • 612 South Copeland Street • Tallahassee, Florida 32304
TableofContents
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
iLeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
TableofContents
ExecutiveSummary......................................................................................................................................ii
SectionOne:Introduction...........................................................................................................................1
SectionTwo:DemographicsandEconomicCharacteristics.....................................................................2
SectionThree:NationalandFloridaSportsTrendAnalysis.....................................................................8
SectionFour:RegionalCompetitionAssessment...................................................................................18
SectionFive:ProFormaRevenues&Expenditures................................................................................39
SectionSix:EconomicImpact..................................................................................................................54
SectionSeven:SiteSelection..................................................................................................................55
AppendixA:RegionalSportsTrendAnalysis..........................................................................................95
AppendixB:ParticipationTrendsbyGenderasitAppliestoSupportOpportunities........................113
AppendixC:FieldhouseCaseStudyImagerySourceList.....................................................................114
ExecutiveSummary
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
iiLeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ExecutiveSummary
Thepurposeofthisreport,theLeonCountyEconomicFeasibilityAssessment,isprovidedhereinto
assistinthedecisionmakingregardingthefeasibilityofasportscomplexorfacilitythatcanattract
large,regional,multi‐stateandnationaltournamentsandeventstotheareaaspartofaneconomic
developmentstrategyforLeonCounty,Florida.Towardsthatend,thisreportprovidesafullstudyand
reviewofthemarketforthesetypesoffacilities,competitoranalysis,sportsandrecreationparticipation
andspendingtrends,potentialsiteevaluations,andfacilityrecommendationswithcapitalcosts.The
fullreportalsoprovidesapro‐formamodelillustratinghowthefacilitywillmonetizeaswellasthe
economicimpactfortheentireCounty.
SummaryofResults
Thefinalresultsofthestudyhavedeterminedthatalargeindoorsportsfacility,oftenreferredtoasa
fieldhouse,locatedwithinLeonCounty,wouldprovidethebestopportunityforeconomicdevelopment
withinthesportstourismmarketbycapturingpotentialtotalrevenues,afterstabilization,of$1.69‐
$2.64millionperyeardirectlyatthefacilityforyears1through6.Additionally,itwascomputedthat
thisfacilitycouldhaveamajorimpactonthelocaleconomybybringingin$17millionindirectspending
withatotallocaleconomicimpactof$25millioneachyear,oranincreaseof476jobswithinthelocal
community.Thefieldhouseprogramdevelopedwithinthisstudyprovidesopportunitiestohostlarge
local,regionalandnationaltournamentsandevents,whileprovidingthelocalresidentsafacilitythatis
currentlynotavailable.Manysportscouldutilizethefieldhouseincludingbasketball,indoorsoccer,
indoorlacrosse,cheerleading,volleyball,gymnastics,etc.Amultipurposefieldsportscomplex
containing12multiusefields,withanfutureexpansionto16fields,wasidentifiedasasecondary
priority,toservethegrowingmarketswithinsoccer,lacrosse,rugby,andmanyotherfieldsports.
OverviewofReport
Thefirstphaseoftheprojectidentifiedanddefinedthemarketneedsthroughbothqualitativeand
quantitativemethods.AcompetitiveanalysisforLeonCountywasanalyzedfromalocalperspective
andaregional(200‐mileradius)perspective.Facilitieswithsixormorefieldsthatincludedbaseballand
softballfieldsand/orsoccer/multi‐purposefieldswereanalyzed.Facilitieswith6ormoreballfields
and/orsoccer/multi‐purposefieldsgenerallydrawsamoreadvancedrecreationalandcompetitive
marketthatisattractedtotournaments,instructional,andconsumerpreferenceorientationsforthe
gametheyliketoplay.Also,theanalysislookedatindoorfacilitiesduetothelargenumbersof
participantswhoplaybasketball,volleyball,cheerleading,indoorsoccer,andwrestling.Lastly,ATV/
MotocrossparksintheregionwereidentifiedandanalyzedaswellfortheLeonCountymarket.
TheConsultingTeamevaluated51sportlocationswithinthe200mileradiusand19localsites.This
distancerepresentsthetypicalmaximumdrivedistanceforregionalsportstourism.Therewere
thirteen(13)identifiedcompetitorswithin100mileradiusoftheLeonCountylocation,includingseveral
localsitesfromwithinLeonCounty.Also,therewere17identifiedcompetitorsbetweenthe100–150
mileradiusand21competitorsbeyondthe150mileradius.Themajorityofthesecompetitorswerethe
sportscomplexesandmultipleballfieldfacilities.Indoorfacilities,however,weremuchlessprominent,
withinonly2largeindoorfacilitieswithinthe200milesradius.TheseincludedtheJacksonville
SportsplexandthePinellasIndoorSoccerAcademy.
ExecutiveSummary
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
iiiLeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Duetotheuniquenatureoftheselargefacilities,veryfewexistwithintheSoutheast,withtheexception
offieldhousesbuiltatmanymajorcollegesanduniversities,inconjunctionwiththeirathleticprograms.
Arecentstateoftheartfieldhousewasopenin2011inOrlandobyDisneycalledtheHPFieldhouse.
Otherlargefieldhouses,suitablefortournamentandsportstourismcanbefoundinmajormetropolitan
communitiessuchasIndianapolis,VirginiaBeach,andDenver.
ThereportalsorevealswhichsportsarebestsuitedforLeonCountybasedonacompetitionanalysis,
participationtrendsandtypicalspendingtrends.SportswithwellpositionedforLeonCountythathave
lowregionalcompetitionincludebasketball,volleyball,lacrosse,rugby,cheerleading,andATV.Sports
withhighgrowthandparticipationwerealsoexamined.Lacrosse,rugby,tennis,cheerleadingand
volleyballareallhighgrowthsports,followedbysoccer,basketballandgymnasticsasmaturesports.
Sportsthatareindeclineincludebaseball,softballandfootball.However,whileindecline,thetotal
numberofparticipantsforthedecliningsports,stilloutnumberthenewer,growingsports.Thehighest
levelsofspendingperday,includebaseball,volleyball,cheerleading,gymnastics,andrugby,followedby
soccer,lacrosse,basketball,football,softball,ATVandtennis.Forexample,dailyspendingwithinthe
communitycouldbe$127perpersonperdayforgirlssoftballor$97perpersonperdayonbasketball.
Basedonthedatareviewedfromthesportstrends,demographicanalysis,competitorassessment,and
thesizeofthesportsmarketforvarioussportsactivities,itwasrecommendedthefollowingbe
consideredfordevelopmentbasedonthemarketanddestinationfactors.
• Multi‐functionaloutdoorsportscomplexthatcouldservesoccer,lacrosse,fieldhockey,rugby,
footballandultimate‐frisbeeshouldbeconsideredinonefacilitysetting.Thecomplexshould
beinthe12‐16fieldsizethatcansupportthesesportsduringprimeseasons.
• IndoorSportsFieldHousethatcouldsupportbasketball,volleyball,indoorsoccer,indoor
lacrosse,wrestling,cheerleading,andmartialarts.Atminimum,thefacilityshouldinclude10‐
12basketballcourts,16volleyballcourts,accommodate12wrestingmats,2indoor
soccer/lacrossefields,andshouldbeusedforothernon‐sportingeventsduringnon‐prime
times.
FromthisdatatheConsultingTeamevaluatedthecapitalcostsandoperationalcosttodeterminewhich
typeofsportscomplexwouldprovidethegreatestoperationalcostreturnandeconomicimpacttoLeon
County.
ExecutiveSummary
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
ivLeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ProFormaRevenues&Expenditures
LEONCOUNTYFIELDHOUSE
REVENUESANDEXPENDITURES
1thYear 2ndYear 3rdYear 4thYear 5thYear 6thYear
Revenues*
External $601,300.00 $619,339.00 $657,056.75 $717,983.65 $808,096.92 $936,805.81
Internal $1,092,000.00 $1,124,760.00 $1,193,257.88 $1,303,905.11 $1,467,556.69 $1,701,300.42
TotalRevenues $1,693,300.00 $1,744,099.00 $1,850,314.63 $2,021,888.75 $2,275,653.61 $2,638,106.23
Expenditures $1,421,875.20 $1,453,629.44 $1,486,649.35 $1,520,985.42 $1,556,690.16 $1,593,818.17
$271,424.80 $290,469.56 $363,665.28 $500,903.34 $718,963.45 $1,044,288.06
TotalCostRecovery 119% 120% 124% 133% 146% 166%
*NOTE:Revenuesassumeafull‐timeyearofoperations.Firstyearrevenuescouldbesignificantlylessbasedonwhen
duringthefiscalyearthefacilitystartsoperations,andtheinitialmarketingandpromotionalefforts.PROSanticipates
thatthefullpotentialrevenueswillbereachedbythefifthyearofoperations.
NetRevenuesOver(Under)
Expenditures
ProFormaRevenues&Expenditures
LEONCOUNTYMULTI‐PURPOSEFIELDSSPORTSCOMPLEX
REVENUESANDEXPENDITURES
1thYear 2ndYear 3rdYear 4thYear 5thYear 6thYear
Revenues*
External $539,900.00 $556,097.00 $572,779.91 $589,963.31 $607,662.21 $625,892.07
Internal $366,100.00 $377,083.00 $388,395.49 $400,047.35 $412,048.78 $424,410.24
TotalRevenues $906,000.00 $933,180.00 $961,175.40 $990,010.66 $1,019,710.98 $1,050,302.31
Expenditures $1,417,171.33 $1,461,663.90 $1,507,917.41 $1,556,001.89 $1,605,990.14 $1,657,957.87
($511,171.33) ($528,483.90) ($546,742.01) ($565,991.22) ($586,279.15) ($607,655.56)
TotalCostRecovery 64% 64% 64% 64% 63% 63%
*NOTE:Revenuesassumeafull‐timeyearofoperations.Firstyearrevenuescouldbesignificantlylessbasedonwhen
duringthefiscalyearthefacilitystartsoperations,andtheinitialmarketingandpromotionalefforts.PROSanticipates
thatthefullpotentialrevenueswillbereachedbythefifthyearofoperations.
NetRevenuesOver(Under)
Expenditures
ThefollowingtableoutlinesasummaryofrevenuesandexpensesthataMulti‐PurposeFieldsSports
Complexwillgenerateinoperatingrevenuesandexpenses.Thesecostsarebasedonasetof
assumptionsbasedonthemarketandhowthefacilitywillbeusedtosupportlocaland
regional/nationaltournaments.
ThefollowingtableoutlinesasummaryofrevenuesandexpensesthataMulti‐PurposeFieldHouse
SportsComplexwillgenerateinoperatingrevenuesandexpenses.Thesecostsarebasedonasetof
assumptionsbasedonthemarketandhowthefacilitywillbeusedtosupportlocaland
regional/nationaltournaments.
ExecutiveSummary
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
vLeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Basedontheperformanceofeachofthefacilities,theindoorfieldhousemodelshowsahigherlevelof
potentialrevenue.Also,basedonthefactthatLeonCountycontainsseveralsportscomplexes,
includingthestateoftheartfacilityattheFSUintramuralsportscomplex,thefieldhouseagain
appearedtobeahigherprioritythanthemultipurposefieldsportscomplex.
Anotherkeyitemwithinthereportfocusedonthetotalpositivefinancialimpactsofhavingafacility
withthecapabilityofbringingmanysportsrelatedvisitorstoLeonCounty.Amodelwascreatedbased
onhosting30tournamentseachyearcontaininganaverageof50teams,whichisamoderate
assumption.Thisbasicmodelisabletoillustratehowadditionalspendingof+/‐$17millioncanbe
capturedwithinLeonCountythroughitemssuchashotels,restaurants,retailandassociatedservices
peryear.Thislevelofdirectspendingcouldprovideanincreaseinover$1.3millionayearinadditional
salestax.
Theteamthenprovidedasiteevaluationstudylookingatpotentiallocationsforboththefieldhouse
andthemultipurposefieldsportscomplex.Thisevaluationconsidered21individualsitesspread
throughoutLeonCounty.Furtheranalysiswasprovidedon21sitesforthefieldhouseand15sitesfor
thesportscomplex,whichwasconstrainedbythelargenumberofrequiredacres(minimum80acres).
Specificevaluationcriteriarelatedtoconnectivity(I‐10,majorroadways,etc),proximity(hotels,retail,
etc.)andsitedata(topography,vegetation,etc)werescoredforeachsite.Allthescoreswereaddedto
revealthemostsuitablesitesforeachfacility.Topsitesforthefieldhouseinclude:downtown
(O’Connellproperty),NorthwoodCenter,Fairgrounds,TallahasseeMall,andCapitalCircleNW/
Highway90(TaxWorld).Thetopsitesforthemultipurposefieldsportscomplexincludethe
fairgrounds,Welaunee(Heel),TallahasseeMall,andDevoeMooreproperties.
Potentialcapitalcostsweredeterminedthroughthecreationofapreliminaryopinionofprobable
constructioncost.Theseestimateswereshowntohavearangeofvaluesthatincludedhighandlow
costprobability,suitableforearlybudgetingpurposes.Themultipurposefieldsportscomplexwas
estimatedatarangeof$12.8to$19.1million.Basedonthedirectionbythesteeringcommittee,the
teamprovidedprototypicalsitediagramsforthefieldhousetoshowanurbanandsuburbanlocation.
Thesediagramswerethenusedforcapitalcostdeterminationforthefieldhouseoptionsatarangeof
$27.5to$35.8million.
Conclusion
Basedonthefindingsofthereport,ithasbeendeterminedthatLeonCountyhasastrongsports
tourismeconomicdevelopmentopportunitywiththedevelopmentofalargefieldhouseanda
multipurposefieldsportscomplex.Basedonpotentialrevenueopportunities,supportedbyboth
internalandexternalrevenuesattheseproposedfacilities,thestrongestopportunityforsuccessislikely
tobethefieldhouseproposal.Withindoorsportsandevents,weatherandfieldmaintenancearenever
afactortoconsiderwhenbookingatournament.Also,afieldhouse,whenbuilttoconsiderthelocal
LeonCountymarket,couldbepairedwithotherprogrammaticelementsorpartneringopportunities,
suchasthepotentialhotelconventioncenter,tohelpachievethegreatestreturnoninvestment.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
1LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
SectionOne:Introduction
RealEstateInSync,WoodandPartnersandPROSConsulting,LLCwashiredbyLeonCountytoevaluate
theconceptofdevelopingasportscomplextoattractlarge,regionalandmulti‐stateevents.The
directionsetbyLeonCountywastoidentifyopportunitiesanddemandgeneratorsthatcouldpositively
impacttheregioneconomicallyfromsportsrelatedactivitiesandthetypeoffacilitiesthatprovidethe
greatesteconomicimpact.
PROSevaluatedindoorandoutdoorsportsincludingbasketball,volleyball,cheerleading,gymnastics,
indoorsoccer,wrestling,baseball,football,lacrosse,rugby,soccer,andsoftball.Thesesportsrequire
specificfacilitiestoholdevents.Also,theOff‐HighwayMotorcycles(OHM)andATVmarketwas
evaluated.Eventssuchastriathlons,roadraces,andbicycleracesprovideeconomicimpact,butwere
notconsideredforthisstudy.
Marketcharacteristicswereevaluatedthatincludeddemographic/economicdata,accessibility,income
levelsoftargetedgroups,othertourismrelatedreports,competitionassessmentofothersportrelated
facilitiesintheregion(200mileradius)andthetypeofprogramsandeventstheyprovide.The200mile
radiuswaschosenbecause90%oftheuserbaseisfromthismarketinmostsportfeasibilitystudies
completedbasedonpreviousexperience.Also,itisestablishedontheevaluationofthemarketof
sportsusersthattraveltocompetitivesportingevents.Itisrecognizedthattherewillbesometeams
andparticipantswhowilltravelmorethan200milesforeventsespeciallywhenaneventisanational
tournament.LeonCountydesirestoattractparticipantscountry‐widewhentheycantobuilda
destinationsportslocation.
ThePROSteamhasworkeddiligentlytoprovideobjectiveanalysisandrecommendationstowardsthe
developmentofthesesportscomplexopportunities,aswellasothertypesoffacilitiesfortheregion.
1.1Scope
TheNeedsAssessmentevaluatedthefeasibilityofasportscomplexthatcanattractlarge,regional,
multi‐statetournamentsandnationaltournamentstotheareaaspartofaneconomicdevelopment
strategy.Thefirstphaseoftheprojectidentifiedanddefinedthemarketneedsthroughbothqualitative
andquantitativemethods.SpecificelementsoftheprojectPhase1–Tasks1&2included:
Phase1Services:
1. Task1:InventoryExistingFacilities&Properties
o 1.1KickoffMeetingtodiscussoutcomesdesired
o 1.2Evaluationofthe200milemarketdemographics,incomecharacteristicsandnational
andregionaltrendsineachsportevaluated
o 1.2Identificationofrelevantsportingfacilitiesandparkswithin200miles
o 1.3Generalreviewoflocalassetsandrelevantrecreationproperties–(Countyprovided)
2. Task2:MarketAssessment&Recreational/RevenueTrends
o 2.1.aMarketAssessment–Establishthehighestfinancialratesofreturnforvarioustypesof
sportsfacilitiesbasedonthecompetitionandwhoattendstheseevents
o 2.1.bSynthesizeMarketassessmentandrevenuetrends
o 2.2ReviewCountyandKCCIselectedsitesforappropriateness(3sites)
o 2.3MeetwithCountystafftoreviewalldataandmarketassessmentstodeterminewhat
typesoffacilitieswouldsupportthegreatestrevenueandreturnoninvestmentincluding
economicreturn
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
2LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Figure1‐BoundariesforLeonCountywith200mileradius
SectionTwo:DemographicandEconomicCharacteristics
PROSdeterminedthedemographiccharacteristicsofthetargetmarketareaassociatedwithvarious
needsincludingthesizeofthemarketserved.Allfuturedemographicprojectionsarebasedon
historicaltrendsandprojectedoututilizingstraightlinelinearregression.Allprojectionsshouldbeused
withtheunderstandingthatunforeseencircumstancesduringorafterthetimeoftheprojectionscould
haveasignificantbearingonthevalidityofthefinalprojections.
2.1Methodology
DemographicdatausedfortheanalysiswasobtainedfromEnvironmentalSystemsResearchInstitute,
Inc.(ESRI),thelargestresearchanddevelopmentorganizationdedicatedtoGeographicalInformation
Systems(GIS)andspecializinginpopulationprojectionsandmarkettrends.Alldatawasacquiredin
April2012(i.e.Source:ESRI;201204),andreflectsactualnumbersasreportedinthe2000and2010
Censusanddemographicprojectionsfor2015.TheboundariesforLeonCountywitha200mileradius
areshownbelowinFigure1.This200‐mileradiuswasusedbecause90%ofparticipantstravelto
sportingeventswithin200milesaccordingtopreviousstudiesperformedbyPROS.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
3LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
7,000,000
7,500,000
8,000,000
8,500,000
9,000,000
9,500,000
10,000,000
Census
2000
Census
2010
Projection
2015
LeonCountyTotalPopulationIncluding
200MileRadius
Figure2‐
–
LeonCounty&TargetMarketArea(200‐MileRadius)PopulationTrends
‐
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Age0
‐4
Age5
‐9
Age10
‐14
Age15
‐24
Age25
‐34
Age35
‐44
Age45
‐54
Age55
‐64
Age65
‐74
Age75
‐84
Age
85+
PopulationGrowthTrendbyAgeSegment
Census2000
Census2010
Estimated2015
Figure3‐PopulationbyMajorAgeSegment
2.2TargetAreaPopulacefortheFeasibilityStudy
PROSevaluatedthefollowingpopulaceforthefeasibilitystudywhichisdescribedinthefollowing
elementswithinthe200mileradius:
2.2.1Population
Thegeneraltargetareaincluding
allareaswithinthe200mile
radiushasgrownatasteady
pacesince2000.From2000to
2010,thepopulationincreased
from8,227,263to
9,446,081.Five‐yearprojections
reflectacontinuedincreasein
thepopulace;in2015itis
projectedthepopulationwill
increaseto9,858,178;a0.86%
increase.
2.2.2AgeSegment
Thepopulationbyagesegment
slightlyskewedtothenationalnorms.Comparingtothetypicalagingtrends,theLeonCountylargest
individualagesegmentis45‐54yearsofagewithamedianageof39.6and28.8%ofthepopulationis
55+.Nationallythemajoragesegmentis45‐54withamedianageof37and21%ofthepopulationis
55+.Currently,thetopthreeagesegmentsintermsoftotalpersonshavebeenandareprojectedto
remainconsistentthroughthenextfiveyears,55‐64yearsofage,45‐54yearsofage,and15‐24yearsof
age.Thethreesmallestagesegmentsarethefollowing:10‐14yearsofage,75‐84yearsofage,and85+
yearsofage.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
4LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Census
2000
Census
2010
Projection
2015
51.1% 50.9% 50.9%
48.9% 49.1% 49.1%
PopulationByGender
Male
Female
Figure4‐PopulationbyGender
70.8%
23.1%
2.0%
1.9%
1.8%
0.4%
RacialComposition
WhiteAlone
BlackAlone
TwoorMoreRaces
SomeOtherRaceAlone
AsianAlone
AmericanIndianAlone
Figure5‐RacialComposition
2.2.3Gender
Thegenderdistributionforthegeneralpopulaceofthetargetareaisfairlyevenlysplitbetweenthe
genders.Currentlyfemaletotalsaccountfor50.9%andmaletotalsaccountfor49.1%ofthetotal
population(Figure4).Thisdistributionisprojectedtoremainconstantthroughoutthenextfiveyears.
Nationaltrendsofgenderdistributionare49.2%formaleand50.8%accountforfemale.
2.2.4RaceandEthnicity
Racialcompositionofapopulaceprovidesguidancefordecisionmakingbasedonhistoricalandcultural
heritage.Inthecaseofthetargetarea,personsclassifiedaswhiteaccountfor70.8%ofthepopulace;
personsclassifiedasblackmakeupthenextlargestracialcategory–23.1%ofthepopulationandall
othercategoriesaccountfor6.1%(Figure5).
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
5LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
2.2.5ParticipationTrendsbyRace
Thefollowingparticipationtrendsarebothrecreationalandsportsfocused.Thisinformationis
providedtorecognizetrendsonamacrolevelinbothsportsandrecreation.
Thewhitepopulationasawholeparticipatesinawiderangeofactivities,includingbothteamand
individualsportsofalandandwaterbasedvariety;however,thewhitepopulacehasanaffinityfor
outdoornon‐traditionalsports.
EthnicminoritygroupsintheUnitedStatesarestronglyregionalizedandurbanized,withtheexception
ofNativeAmericans,andthesetrendsareprojectedtocontinue.Differentethnicgroupshavedifferent
needswhenitcomestorecreationalactivities.Ethnicminoritygroups,alongwithGenerationsXandY,
arecominginever‐greatercontactwithwhitemiddle‐classbaby‐boomerswithdifferentrecreational
habitsandpreferences.Thiscanbeasensitivesubjectsincemanybaby‐boomersarethelast
demographictohavegraduatedhighschoolinsegregatedenvironments,andthegenerationalgap
magnifiesnumerousidealsandvaluesdifferenceswhichmanybaby‐boomersareaccustomedto.This
trendisprojectedtoincreaseasmorebaby‐boomersbegintoretire,andboththeminorityandyouth
populationscontinuetoincrease.
HispanicandLatinoAmericanshavestrongculturalandcommunitytraditionswithanemphasisplaced
ontheextendedfamily,manytimesgatheringinlargerecreationalgroupswheremultipleactivities
gearedtowardsallagesegmentsofthegroupmayparticipate.Largegrouppavilionswithpicnicking
amenitiesandmulti‐purposefieldsareintegralinthecommunalpastimesharedbymanyHispanics.
UtilizingtheEthnicityStudyperformedbyAmericanSportsData,Inc.,anationalleaderinsportsand
fitnesstrends,participationratesamongrecreationalandsportingactivitieswereanalyzedandapplied
totherace/ethnicgroupsoftheCounty–thoseclassifiedaswhite,black,ofHispanic/Latinoorigin,and
Asian.
Aparticipationindexwasalsoreviewed.Anindexisagaugeoflikelihoodthataspecificethnicgroup
willparticipateinanactivityascomparedtotheU.S.populationasawhole.Anindexof100signifies
thatthesegmentparticipationisonparwiththegeneralpopulation;anindexlessthan100meansthat
thesegmentislesslikelytoparticipate,morethan100signifiesthegroupismorelikelytoparticipate.
Themostpopularactivitiesforthoseclassifiedaswhiteintermsoftotalparticipationpercentage,the
percentagebywhichyoucanmultiplytheentirepopulationbytoarriveatactivityparticipationofat
leastonceinthepasttwelvemonths,are:
1. RecreationalSwimming–38.9%participationrate(38.9%ofthepopulationhasparticipatedat
leastonceinthelastyear)
2. RecreationalWalking–37.0%participationrate
3. RecreationalBicycling–20.6%participationrate
4. Bowling–20.4%participationrate
5. TreadmillExercise–19.1%participationrate
Sailing(Indexof124),kayaking(Indexof121),andgolf(Indexof120)arethreeactivitiesthatthe
Caucasianpopulationismorelikelytoparticipateinthanthegeneralpublic.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
6LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
AnalyzingthetopfiveactivitiesthattheBlackpopulaceparticipatesinatthegreatestrateresultsin:
1. RecreationalWalking–26.7%participationrate
2. RecreationalSwimming–20.2%participationrate
3. Basketball–19.8%participationrate
4. Bowling–17.5%participationrate
5. Running/Jogging–14.3%participationrate
Theblackpopulation,liketheHispanicpopulation,ismorethantwiceaslikelytoparticipateinboxing
(Indexof208).Football(Indexof199)andbasketball(Indexof160)arealsoamongthehigher
participatedinactivitiesamongtheAfrican‐Americanpopulace.
ThefivemostpopularactivitiesforthoseofHispanic/Latinodescentare:
1. RecreationalSwimming–33.2%participationrate
2. RecreationalWalking–31.2%participationrate
3. RecreationalBicycling–19.7%participationrate
4. Bowling–18.5%participationrate
5. Running/Jogging–18.0%participationrate
Intermsofparticipationindex,theHispanicpopulaceismorethantwiceaslikelyasthegeneral
populationtoparticipateinboxing(Indexof264),verylikelytoparticipateinsoccer(Indexof177),and
morelikelytoparticipateinpaintball(Indexof155)thananyotherethnicgroup.Forcomparison
reasons,althoughHispanicsarenearlytwiceaslikelytoparticipateinsoccerasanyotherrace,only
9.0%oftheHispanicpopulationparticipatedinthesportatleastonceinthelastyear.
ThetopfiverecreationalactivitiesfortheAsianpopulaceinregardstoparticipationpercentagesare:
1. RecreationalWalking–33.3%participationrate
2. RecreationalSwimming–31.9%participationrate
3. Running/Jogging–21.6%participationrate
4. Bowling–20.5%participationrate
5. TreadmillExercise–20.3%participationrate
TheAsianpopulaceparticipatesinmultiplerecreationalactivitiesatagreaterratethanthegeneral
population,withlacrossebeingtheactivityboastingthegreatestindexof615.Squash(Indexof414),
mountain/rockclimbing(Indexof262),yoga/taichi(Index229),martialarts(227),artificialwallclimbing
(224),badminton(222),androwingmachineexercise(206)eachrepresentanactivitythatAsian’sare
morethantwiceaslikelytoparticipateinthanthegeneralpublic.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
7LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
$‐
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Census
2000
Census
2010
Projected
2015
$35,016
$44,089
$51,003
$46,453
$55,430
$61,166
$18,640$22,462$24,860
IncomeCharacteristics
MedianHouseholdIncome
AverageHouseholdIncome
PerCapitaIncome
2.2.6HouseholdsandIncome
Thetargetareahouseholdcounthaschangedfrom3,227,605asreportedinCensus2000to3,731,148
in2010.Thefive‐yearprojectionplaceshouseholdtotalsat3,907,090in2015.Averagehouseholdsize
iscurrentlyat2.44persons,comparedto2.45intheyear2000.Thenumberoffamiliesinthecurrent
yearis2,484,349inthemarketarea.
Currently,58.8%ofthe4,485,998housingunitsinthemarketareaareowneroccupied;24.3%are
renteroccupied,and16.9%arevacant.Homevaluesstatisticsare:
• Medianhomevalue(2010)inthedemographicareais$109,779,comparedtoamedianhome
valueof$157,913fortheUS
o Itisprojectedthatin2015themedianhomevaluewillincreaseto$178,501
Householdincomecharacteristicsstatisticsare:
• Currentmedianhouseholdincomeforthetargetareais$44,089,comparedto$54,552forall
U.S.households
o Medianhouseholdincomeisprojectedtoreach$51,003by2015
o In2000,medianhouseholdincomewas$35,016
• Currentaveragehouseholdincomeis$55,430,comparedto$70,173forallU.S.households
o Averagehouseholdincomeisprojectedtoreach$61,166in2015
o In2000,averagehouseholdincomewas$46,453
• Currentpercapitaincomeis$22,462,comparedtotheU.S.percapitaincomeof$26,739
o Thepercapitaincomeisprojectedtobe$24,860in2015
o In2000,thepercapitaincomewas$18,640
Figure6‐IncomeCharacteristics
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
8LeonCountyEconomicFeasibilityAssessment29June2012
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SectionThree:NationalandFloridaSportsTrendAnalysis
Inevaluatinganeedforasportscomplextheprocessincludesevaluatingthefollowingelements:
1. Isthereamarketordemandbasedonthesizeofthemarketforaspecificsport?
2. Whataretheappropriateprogramelementsandthetrendsinthemarketforeachspecificsport
beinganalyzed?
3. Whoelseisinthemarketplaceandtheareasupplierswithinthetargetedregionandarethese
sitesviablefortournamenttypeeventsandclinics?
4. Whatarethecurrentusagelevels?
5. Whatistheageofthecompetitivefacilitiesandtheircapabilitytoadjusttothemarket
changes?
3.1NationalSportsandRecreationTrends
InformationreleasedbySportingGoodsManufacturersAssociation(SGMA)2010studyofSports,
Fitness,andRecreationParticipationrevealsthatmostofthepopularsportandrecreationalactivities
include,walking,treadmill,running/jogging,bicycling,andbilliards/pool.Mostoftheseactivitiesappeal
tobothyoungandoldalike,canbedoneinmostenvironments,canbeenjoyedregardlessoflevelof
skill,andhaveminimaleconomicbarrierstoentry.Thesepopularactivitiesalsohaveappealbecauseof
thesocialaspect:peopleenjoywalkingandbikingtogether,andalthoughfitnessactivitiesaremainly
self‐directed,manycanofferadegreeofcamaraderie.
Walkinghasremainedoneofthetwomostparticipatedinactivitiesofthepastdecade.Walking
participationduringthelastyeardatawasavailable(2010),withareported114millionAmericans
walkedatleastonce.
Fromatraditionalteamsportstandpoint,basketballrankshighestamongallsportsintermsof
participatorybasewith26.3millionpersonsreportedlyparticipatingin2010.Twosportsexperiencing
participationandgrowtharelacrosseandtennis–bothhaveseendoubledigitgrowthoverthepast
decade;lacrossehasoutrightexploded.Ultimately,thegreatestgrowthofparticipationinrecreational
activitieshasoccurredinactivitiesthathavelowbarrierstoentry,canbeundertakenwithinclose
proximitytohome,andcanbecompletedinalimitedamountoftime.
3.2TrendingSource
TheSportingGoodsManufacturersAssociation(SGMA)Sports,Fitness&RecreationalActivitiesTopline
ParticipationReport2011wasutilizedtoevaluatenationalsportandfitnessparticipatorytrends.SGMA
isthenumberonesourceforsportandfitnessresearch.Thestudyisbasedononlineinterviewscarried
outinJanuaryandFebruary2011frommorethan38,000individualsandhouseholds.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
9LeonCountyEconomicFeasibilityAssessment29June2012
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NationalParticipatoryTrends;
byActivity‐GeneralSports 2000 2007 2008 2009 2010
%
Change
'09‐10
%
Change
'08‐1
0
%
Change
'07‐10
%
Change
'00‐1
0
Baseball 15,848 16,058 15,030 13,837 14,558 5.2% ‐3.1% ‐9.3% ‐8.1%
Basketball 26,215 25,961 26,254 24,007 26,304 9.6% 0.2% 1.3% 0.3%
Cheerleading 2,634 3,279 3,104 3,036 3,232 6.5% 4.1% ‐1.4% 22.7%
IceHockey 2,432 1,840 1,902 2,134 2,145 0.5% 12.8% 16.6% ‐11.8%
Football,Touch 15,456 13,472 10,493 8,959 8,367 ‐6.6% ‐20.3% ‐37.9% ‐45.9%
Football,Tackle 8,229 7,939 7,692 6,794 6,905 1.6% ‐10.2% ‐13.0% ‐16.1%
Gymnastics 4,876 4,066 3,883 4,021 4,815 19.7% 24.0% 18.4% ‐1.3%
Rugby N/A 617 690 750 1,130 50.7% 63.8% 83.1% N/A
Lacrosse 518 1,058 1,127 1,197 1,648 37.7% 46.2% 55.8% 218.1%
Soccer‐Outdoor N/A 13,708 14,223 13,691 14,075 2.8% ‐1.0% 2.7% N/A
Soccer‐Indoor N/A 4,237 4,737 4,913 4,927 0.3% 4.0% 16.3% N/A
Softball,FastPitch 2,693 2,345 2,316 2,636 2,389 ‐9.4% 3.2% 1.9% ‐11.3%
Softball,SlowPitch 13,577 9,485 9,835 8,525 8,429 ‐1.1% ‐14.3% ‐11.1% ‐37.9%
Volleyball,Court N/A 6,986 8,190 7,283 7,346 0.9% ‐10.3% 5.2% N/A
Volleyball,Sand/Beach 5,248 3,878 4,171 4,476 5,028 12.3% 20.5% 29.7% ‐4.2%
Racquetball 4,475 4,229 4,993 4,575 4,630 1.2% ‐7.3% 9.5% 3.5%
Tennis 12,974 16,940 18,558 18,534 18,903 2.0% 1.9% 11.6% 45.7%
NOTE:Participationfiguresarein000'sfortheUSpopulationages6andover
3.3NationalSportsTrendAnalysis
Traditionalsports,oftenreferredtoasthesocialgluethatbondsthecountry,playanimportantrolein
Americansociety.Byteachingimportantvaluesofteamworkanddisciplinewhilestressingphysical
fitnessandahealthylifestyle,sportshavebeenthebuildingblockformanyAmericans.
Basketball,agameoriginatingintheU.S.,isactuallythemostparticipatedinsportamongthetraditional
“batandball”sportswithmorethantwenty‐sixmillion(26.3million)estimatedparticipants.This
popularitycanbeattributedtotheabilitytocompetewithrelativelysmallnumberofparticipants,the
limitedamountofequipmentneededtoparticipate,andthelimitedspacerequirementsnecessary–the
lastofwhichmakebasketballtheonlytraditionalsportthatcanbeplayedatthemajorityofAmerican
dwellingsasadrive‐waypickupgame.Interestingly,basketballparticipationrateincreasedbyalmost
10%from2009to2010(Figure7).
Since2007,lacrosseandothernichesportslikerugbyhaveseenstronggrowth.Basedonsurvey
findings,lacrosseisexperiencingcontinuedgrowthoverthepastdecade(218%)andoverthepastyear
(’09‐’10),lacrossehasgrown37.7%.From2007–2010Rubyhasgrown83.1%.Anothernoticeable
growthwasparticipationintennis;from2000‐2010tennishasgrown45.7%.
Traditionalyouth“powerhouse”sportsincludingoutdoorsoccerandbaseballhavebothexperienced
declinesinparticipationoverthestudyperiod;however,thesheernumberofparticipant(14.5million
and14.0million,respectively)demandsthecontinuedsupportofthesesports.
Figure7‐NationalSportsParticipatoryTrends
Demographic,TrendsandMarketAnalysis
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10LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
GenY
39%
GenX
26%
Boomer
29%
Mature
6%
ATVRiders
GenY,55%
GenX,21%
Boomer,23%
Mature,1%
Off‐HighwayMotorcycles,(OHM)
Riders
ATV OHM Total %ofUS
South 81% 19% 3,722,787 32%
West65% 35% 2,754,460 24%
Midwest 81% 19% 2,921,695 25%
East 72% 28% 2,200,957 19%
AlthoughteamsportshaveslowlydeclinedoverthepastdecadethroughouttheU.S.ithasseena
positivegrowthin2010.ThegrowthinyouthteamsportsisnowbeingdrivenbyAmerica’s13and14
yearolds,thesearethepeakagesofsportsparticipationforchildren.Nearly70%ofchildren(age6‐17)
intheU.S.areplayingteamsportsandthreeoutoffourteenagersarenowplayingatleastoneteam
sportaccordingtotheSGMAannualparticipationstudyonteamsports‐‐U.S.TrendsinTeamSports
(2011edition).
AccordingtotheSGMA,fiveteamsportshavehadstrongincreasesinparticipationsince2009.Theyare
BeachVolleyball(up12.3%),Gymnastics(up19.7%),FieldHockey(up21.8%),Lacrosse(up37.7%),and
Rugby(50.7%).Threemoretraditionalmainstreamteamsportsexperiencedsingle‐digitgrowthin
overallparticipation:Baseball(up5.2%),Basketball(up9.6%),OutdoorSoccer(up2.8%),andTackle
Football(up1.6%)acrosstheUnitedStates.
Off‐HighwayMotorcycles(OHM)andATV’sarealsoshowinggrowingtrendsthroughoutthenation.
InformationprovidedbytheMotorcycleIndustryCouncilshedsnewlightonindustrytrends.From2003
to2008OHM/ATVpopulationtrendsgrewfrom8millionto11.6million,a45%increase.Thefollowing
chartdepictsvehiclepopulationbyregionfor2008.
ThefollowinginformationisbasedonasurveybytheMotorcycleIndustryCouncilonmotorcycleand
ATVowners.Thegraphsshowridersbygeneration(Figure9‐10).GenerationY(Born1980andafter)
makeupthemajorityofridersforbothOHMandATV.BabyBoomers(Born1946‐1964)andGeneration
X(Born1965‐1979)ridersarefairlyevenlysplit.Mature(Born1945andbefore)makeuptheleast
percentageforbothOHMandATVriders.
Figure8‐VehiclePopulationbyRegion(Source:MotorcycleIndustryCouncil)
Figure9‐OHMRiders(Source:MotorcycleIndustryCouncil) Figure10 ‐ATVRiders(Source:MotorcycleIndustryCouncil)
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
11LeonCountyEconomicFeasibilityAssessment29June2012
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Ages6‐11 Frequency 2008 2009 2010 2011 1year
change
2year
change
Baseball13+times 3,904 3,657 3,370 3,454 2.5% ‐5.6%
Basketball 13+times 3,455 3,260 3,208 3,328 3.7% 2.1%
Cheerleading 26+times 530 488 437 496 13.6% 1.6%
FieldHockey 8+times 80 122 134 74 ‐44.8% ‐39.1%
Football(Tackle) 26+times 833 797 738 676 ‐8.4% ‐15.1%
Gymnastics 50+times 561 614 698 852 22.0% 38.8%
IceHockey 13+times 132 137 150 192 27.7% 40.3%
Lacrosse 13+times 87 105 134 170 26.9% 62.7%
Rugby 8+times 10 24 30 17 ‐44.1% ‐31.3%
Soccer(Outdoor) 26+times 2,436 243 2,570 2,686 4.5% 10.6%
Softball(FastPitch) 26+times 173 169 180 235 30.3% 38.8%
TrackandField 26+times 111 118 163 253 55.4% 114.0%
Volleyball(Court) 13+times 346 371 439 398 ‐9.3% 7.3%
Volleyball(Sand) 13+times 23 27 32 17 ‐47.6% ‐37.7%
Wrestling 26+times 196 199 218 218 ‐0.2% 9.6%
SwimmingonaTeam 50+times 643
3.4NationalYouthTeamSportTrends
ThefollowinginformationcamefromtheSportsMarketingSurveys,USAwhoistheproviderofresearch
andanalysisforSportingGoodsManufacturersAssociation(SGMA).Thefollowingchartsdepictteam
sporttrendsbyagesegments(Figure11‐13).
Forchildrenrangingfrom6to11years‐old,trackandfieldhasgrowntremendouslyoverthepastfour
years;withintwoyears,trackandfieldgrew114%.Othernoticeablegrowthtrendsinteamsport
participationarelacrosse,icehockey,gymnastics,andsoftball(fastpitch).Cheerleadinghasalso
experiencedstronggrowthoverthepastyear,growingbymorethan13%.
Fieldhockey,rugby,andvolleyball(sand)areexperiencingsignificantdeclinesinparticipation.Within
thelastyear,allthreeteamsportshavedeclinedbymorethan40%.
Figure11‐TeamSportTrendsAges6‐11(Source:SportsMarketingSurveys,USA)
Demographic,TrendsandMarketAnalysis
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Ages12‐14 Frequency 2008 2009 2010 2011 1year
change
2year
change
Baseball13+times 1,453 1,428 1,577 1,503 ‐4.7% 5.3%
Basketball 13+times 3,062 2,930 2,934 2,830 ‐3.5% ‐3.4%
Cheerleading 26+times 431 459 475 431 ‐9.2% ‐6.1%
FieldHockey 8+times 93 85 145 147 1.4% 74.0%
Football(Tackle) 26+times 1,130 1,106 1,138 1,076 ‐5.5% ‐2.8%
Gymnastics 50+times 270 264 267 295 10.7% 11.7%
IceHockey 13+times 89 95 73 94 29.0% ‐1.1%
Lacrosse 13+times 146 176 211 181 ‐14.0% 3.1%
Rugby 8+times 24 17 22 17 ‐22.7% 0.0%
Soccer(Outdoor) 26+times 1,244 1,173 1,103 1,085 ‐1.7% ‐7.5%
Softball(FastPitch) 26+times 314 313 256 282 10.2% ‐10.1%
TrackandField 26+times 686 700 740 792 7.0% 13.1%
Volleyball(Court) 13+times 1,224 1,081 946 855 ‐9.6% ‐20.9%
Volleyball(Sand) 13+times 135 75 41 62 53.1% ‐17.3%
Wrestling 26+times 290 287 230 196 ‐14.6% ‐31.7%
SwimmingonaTeam 50+times 366
Forchildrenrangingfrom12‐14years‐old,FieldHockeygrewby74%withinatwoyearperiodbut
sloweddowngreatlyoverthepastyear(1.4%).Otherteamsportstrendingstronggrowthare
gymnastics,icehockey,softball(fastpitch),trackandfield,andvolleyball(sand).
Lacrosse,rugby,andwrestlingareshowingadeclineinparticipation.Teamsportslikebaseball,
basketball,football(tackle),soccer(outdoor),andvolleyball(court)areexperiencingslightdeclinein
participationinthepast1‐2yearsbutthenumberofparticipantsaregreatandneedcontinualsupport.
Figure12‐TeamSportTrendsAges12‐14(Source:SportsMarketingSurveys,USA)
Demographic,TrendsandMarketAnalysis
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Ages15‐18 Frequency 2008 2009 2010 2011 1year
change
2year
change
Baseball13+times 1,088 1,085 1,122 1,185 5.6% 9.2%
Basketball 13+times 2,478 2,495 2,527 2,506 ‐0.9% 0.4%
Cheerleading 26+times 488 531 561 485 ‐13.6% ‐8.7%
FieldHockey 8+times 136 135 111 122 9.5% ‐10.0%
Football(Tackle) 26+times 1,309 1,212 1,165 1,275 9.5% 5.2%
Gymnastics 50+times 250 198 283 301 6.4% 51.8%
IceHockey 13+times 146 154 144 170 18.1% 10.1%
Lacrosse 13+times 192 174 176 216 22.7% 24.5%
Rugby 8+times 33 37 38 57 4.7% 52.7%
Soccer(Outdoor) 26+times 1,075 1,069 953 861 ‐9.6% ‐19.4%
Softball(FastPitch) 26+times 275 309 277 232 ‐16.3% ‐25.0%
TrackandField 26+times 1,025 979 944 1,040 10.2% 6.2%
Volleyball(Court) 13+times 998 868 758 847 11.7% ‐2.5%
Volleyball(Sand) 13+times 998 868 758 398 ‐47.5% ‐54.1%
Wrestling 26+times 424 368 298 294 ‐1.2% ‐20.1%
SwimmingonaTeam 50+times 283
Forchildrenranging15‐18years‐old,lacrosseandicehockeyhaveshownstronggrowthtrendsoverthe
past1‐2years,22.7%and18.1%respectively.Gymnasticshasalsoshownastronggrowthoveratwo
yearperiod(51.8%)butexperiencedaslowdowninparticipationoverthepastyear.
Noticeabledeclinesinparticipationareinvolleyball(sand)andsoftball(fastpitch).Volleyball(sand)has
declinedbymorethan50%overatwoyearperiodandsoftball(fastpitch)declinedby25%inatwoyear
period.
3.5SportsSpendingLevels
• GirlsFastPitchPlayers–Twotothreedayevents,playersusuallybringtwoparentsandtheir
siblingsnotinvolvedinthetournament.Enjoyshoppingbeforeandaftergames.Spendon
average$127perpersonperday
• BoysandGirlsSoccerandLacrosse–Usuallyatwotothreedayevent.Girlsspendmorethan
boysandusuallyhavethreetofourpeoplewitheachplayer.Average$110perpersonperday
• BoysandGirlsBasketball–Averagetwotothreedayevent.Girlsspendmorethanboysperday.
Averagespendingperdayperpersonis$112
• Boy’sBaseball–Averagetwotothreedayevent.Lessteamsduetothelengthofgames.
Averagepersonspends$97perday
Figure13‐TeamSportTrendsAges15‐18(Source:SportsMarketingSurveys,USA)
Demographic,TrendsandMarketAnalysis
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14LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
SpendMore SpendSame SpendLess
TeamSportsatSchool 22.8% 64.6% 12.6%
TeamSportsOutsideofSchool 21.6% 66.3% 12.4%
TravelforSportsandRec. 22.5% 64.2% 13.3%
Lessons,InstructionandCamps 24.5% 62.9% 12.6%
GymMemberships,Fees 20.7% 67.6% 11.7%
IndividualSportsEvents 23.1% 65.6% 11.3%
GolfMembership,Fees 15.5% 71.4% 13.7%
TennisMembership,Fees 9.9% 77.2% 12.9%
WinterSports 17.6% 66.8% 15.6%
OutdoorRecreation 20.7% 70.1% 9.2%
Sports/Rec.Clothing 16.5% 69.2% 14.3%
Sports/Rec.Footwear 16.4% 70.4% 13.2%
Sports/Rec.Equipment 16.0% 66.7% 17.3%
More SameLess NoSpending
Rugby 24.4% 51.3% 8.6% 15.7%
FieldHockey 19.6% 52.0% 3.0% 25.3%
Gymnastics 19.4% 39.9% 5.1% 35.6%
Softball(FastPitch) 17.7% 42.4% 15.9% 23.9%
IceHockey 16.7% 40.6% 10.4% 32.3%
Football(Tackle) 16.7% 41.8% 9.0% 32.5%
TrackandField 15.3% 47.4% 10.9% 26.5%
Baseball 15.0% 43.5% 7.7% 33.8%
Volleyball(Court) 14.7% 43.4% 9.8% 32.1%
Cheerleading 13.9% 39.8% 7.2% 39.1%
Soccer(Indoor) 13.9% 40.0% 10.4% 35.7%
UltimateFrisbee 12.3% 39.2% 13.7% 34.7%
Soccer(Outdoor) 11.8% 40.7% 8.4% 39.1%
Basketball 11.7% 38.8% 9.4% 40.1%
Volleyball(Sand/Beach) 10.1% 42.0% 11.5% 36.4%
Lacrosse9.7% 52.0% 11.2% 27.1%
Paintball 9.7% 40.6% 13.7% 36.0%
Figure15‐SportsSpendingLevels(Source:SportsMarketingSurvey's,USA)
• Men’sandWomen’sSoftball–Averagetwotothreedaysperevent.Usuallyonlywith
themselvesorpartner.Spendonaverage$85perpersonperday.
• Swimming–Usersspendonaverage$67perpersonperdayastheyaretypicallyoneday
events.
Thefollowingchartshowsprojectedspendinglevelsin2012fordifferentcategories.Amajorityofteam
sportparticipantsplantospendmoremoneyintheirsportorthesameineachcategory.
Thefollowingchartdepictswhichsportsparticipantsplantospendmoreontravel.
Demographic,TrendsandMarketAnalysis
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15LeonCountyEconomicFeasibilityAssessment29June2012
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49%
51%
TraveledOvernighttoParticipate
In/WatchSportsEventin2011
Male
Female
3% 3% 5%
9%
19%
61%
TraveledOvernighttoParticipate
In/WatchSportsEventin2011
Elementary6‐11
Middle12‐14
HighSchool15‐18
College19‐24
25‐34
35+
Figure16‐Gender(Source:SportsMarketingSurvey's,USA)
Figure17‐ Age(Source:SportsMarketingSurvey's,USA)
4% 1% 5%
11%
23%
33%
22%
TraveledOvernighttoParticipate
In/WatchSportsEventin2011
1‐7yearsgradeschool
8yearsgradeschool
1‐3yearshighschool
Highschoolgraduate
1‐3yearscollege
Collegegraduate
Post‐graduatestudies
Figure16‐Education(Source:SportsMarketingSurveys,USA)
25%
19%
18%
39%
TraveledOvernighttoParticipate
In/WatchSportsEventin2011
Under$50K
$50Kto$74K
$75Kto$99K
$100K+
Figure17 ‐HHIncome(Source:SportsMarketingSurveys,USA)
3.6DemographicProfileofSportsTravelers
Thefollowinggraphsdepictthedemographicprofileofsportstravelerswhotraveledovernightto
participateinand/orwatchasportingeventin2011.
Demographic,TrendsandMarketAnalysis
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3.7RegionalSportsTrendAnalysis
ThefollowingsportswerefurtherexaminedtoevaluatehowFloridacomparestothenationaltrendsin
eachspecificsport.
• Softball(FastPitch)
• Baseball
• Soccer(Outdoor)
• Cheerleading
• Football(Flag)
• Lacrosse
• Rugby
• Volleyball(Court)
• Basketball
Thisinformationwillhelpdeterminesizeofthemarketandfrequencylevelsofusers,aswellashelp
determinethetypeoffacilitiesthataremostneededinaregion,aswellasthesportsparticipation
levelsoftheregion.FloridaislocatedintheSouthAtlanticRegion,whichalsoincludesGeorgia,South
Carolina,NorthCarolina,Virginia,WestVirginia,andMaryland.
Thestudyisbrokenintocategoriesforparticipationthatidentify:
• Totalparticipation(1+time/year)
• Casualparticipation
• Regularparticipation
• Frequentparticipation
BelowarethefindingsofthestudywithdetailedinformationlocatedinAppendixAthatincludes
participantlevelmaps,aswellasdetailedtables.
• Softball(FastPitch)
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategoryexceptfor
FrequentParticipants(52+times/year)whichshowsthatFastPitchSoftballforSelect
TeamsisthehighestintheU.Sintermsoftotalnumberofparticipatesandsegment
percentageofthepopulation.
• Baseball
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategory.
• Soccer(Outdoor)
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategoryexcept
frequentparticipants(52+times/year).
• Cheerleading
o TheSouthAtlanticRegionisabovethenationalaverageineverycategoryexceptregular
participants(26‐51times/year).
• Football(Flag)
o TheSouthAtlanticRegionisabovethenationalaverageineverycategory.
Demographic,TrendsandMarketAnalysis
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• Lacrosse
o TheSouthAtlanticRegionisabovethenationalaverageineverycategoryexceptfor
RegularParticipants(13‐24times/year).Theregionissecondintotalnumberof
participantswhoplaythegamemorethan25+timesayearwhichisagrowingselect
teamsportforthisregionoftheUnitedStates.
• Rugby
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategoryexceptfor
FrequentParticipants(15+times/year)whichindicateitisagrowingsportin
tournamenttypeplayersat93,000intheSouthAtlanticarea.
• Volleyball(Court)
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategory.Thiscouldbe
lowduetoalackofvenuesavailableintheregionoralackoffocusfromsports
organizerstomarketandpromotethesport.Inanycase,thesportisgrowingin
popularityforbothmenandwomen.
• Basketball
o TheSouthAtlanticRegionisbelowthenationalaverageineverycategoryexcept
frequentparticipant(25+times/year)whichdemonstratesastrongnumberof
participants(over2,665,000)thatplayteamandtournamentbasketball.
Fromthedataanalyzed,itshowsthatthereisademandforsportsinamultitudeofsportingeventtypes
intheFloridamarketareabasedonthenumberofpeoplewhoparticipateinthesesportsabovethe
nationalaverageforfrequencylevels.Thiswouldincludesportsinsoccer,lacrosse,rugby,football,
basketball,volleyball,cheerleading,fastpitchsoftball,andbaseball.
Demographic,TrendsandMarketAnalysis
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SectionFour–RegionalCompetitionAssessment
4.1Overview
Amarketassessmentwasperformedtoidentifytheopportunitiesforasportscomplexorfacilityto
attractlarge,regionalandmulti‐stateeventsasaneconomicdevelopmentprojectforLeonCounty.
4.2CompetitionAnalysis
AcompetitionanalysisforLeonCountywasanalyzedfromalocalperspectiveandaregional(200‐mile
radius)perspective.Facilitieswithsixormorefieldsthatincludedbaseballandsoftballfieldsand/or
soccer/multi‐purposefieldswereanalyzed.Facilitieswith6ormoreballfieldsand/orsoccer/multi‐
purposefieldsgenerallydrawsamoreadvancedrecreationalandcompetitivemarketthatisattracted
totournaments,instructional,andconsumerpreferenceorientationsforthegametheyliketoplay.
Also,theanalysislookedatindoorfacilitiesduetothelargenumbersofparticipantswhoplay
basketball,volleyball,cheerleading,indoorsoccer,andwrestling.Lastly,ATVparksintheregionwere
identified.
Acompetitorlevelrankingforeachfacilityasahigh,mediumorlowcompetitortotheLeonCountyarea
wasdetermined.TherankingwasestablishedbylocationfromLeonCounty,yearthefacilitywasbuilt,
improvements/renovationsmade,typeofregionalornationalcompetitionsheldatthesite,wasita
publicorprivatefacility,andamenitiesoffered.Fromthisanalysis,datawasgatheredtotheextentit
wasavailable.Amapwascreatedshowingthelocationofthecompetitorsandtheirprioritylevel
ranking.Figures20‐23listsimilarfacilitieswiththeirdistanceandlocationfromLeonCountyandthe
amenitiesoffered.
Therearemanyfactorsdesiredthatareimportanttosportsgroupswantingtoattendasportfacility
site.Theseinclude:
1. Demographic/economiccharacteristics
2. Recognizableidentityofthesportsvenueinthesportsindustry
3. Awell‐designed,safefacilityforparticipantsandspectatorswithconvenientaccessthroughout
thecomplex
4. Buildingprogramelementsandsupportinginfrastructurethatappropriatelyaccommodatesthe
desiredmarket
5. Accessibilitytoandfromthecomplex
6. Abilitytoefficientlyhostdiverseevents
7. Proximitytosupportingamenitiessuchasaffordableaccommodations,restaurants,retailand
entertainmentestablishments
8. Qualityofthecompetitionandhowwellthehostsitemanagesthetournamentandevents.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
19LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Map
Number FacilityName AddressYearBuilt Acres/Sq.Ft. Milesfrom
LeonCounty GeneralDescriptionofFacility OtherNotes
1TheTaylorCountySportsComplex 1684N.USHWY19
Perry,FL32347 N/A 74 49.4Mil e s,
1Hr.3Mins.
4BaseballFields(2‐330ft.and2‐205
ft.),6SoccerFields,2Basketball
Courts,2TennisCourts,5Shelters,2
Playgrounds,Trails
Thecompetitionlevelwouldbe
highinsoccerandbaseball
2EagleHarborSoccerComplex 4387LakeshoreDrive
FlemingIsland,FL32003 N/A 29
173Miles,
2Hrs.53
Mins.
15SoccerFields,1Shelter,1
Concession,1Playground,
AccommodatesLacrosse
Thenumberoffieldsindicated
thecapabilitytohostverylarge
tournamentsfortheregion
3TroySportsplex 601EnzorRoad
Troy,AL36079
builtin1991,
addednew
fieldsin1996,
lightsaddedto
soccerfieldsin
2002,added
trailin2010
70 154Miles,
3Hrs.
4SoftballFields,4BaseballFields,3
SoccerFields,8BattingCages,2
Playgrounds,Trails
Hostedthe1995and1998Dixie
BoysWorl dSeries
4SouthCommonsSoftballComplex 4004thStreet
Columbus,GA31901 1996 N/A
170Miles,
3Hrs.12
Mins.
8SoftballFields,1Shelter,1
Concession
Thecomplexhashosteddozens
oflocal,state,regional,national
andeveninternationalsoftball
competitions
5 WoodruffFarmSoccerComplex 3151WoodruffFarmRd.
Columbus,GA31907 1993 65
172Miles,
3Hrs.17
Mins.
12SoccerFields,1Concession
HostedtheGeorgiaStateSelect
CupandRecreationalCupforthe
lastfiveyears
6LynnHavenSportsComplex 2201RecreationDrive
LynnHaven,FL,32444 N/A 60 102Mil es,
2Hrs.
6Baseball/SoftballFields,2Mul ti ‐
PurposeFields,3TennisCourts,2
Concessions,1MileTrail,2
Playgrounds,2Pavilions
PartofthePanhandleFlorida
BirdingTrailandcansupporta
decentsizetournamentforthe
region
7TomBrownSportsComplex
1125 Easterwood Drive
Tallahassee, FL 32311 N/A
297 3.3Miles,
8Mins.
8BallFields/SoccerFields,8Tennis
Courts,4RacquetballCourts,Disc
Golf,Clubhouse,Concession,
AccommodatesLacrosse
ThehostofmanyTallahassee's
specialevents,
8MeadowsSoccerComplex
701 Miller Landing Road
Tallahassee, FL 32312 N/A
N/A 8.2Miles,
18Mins. 10SoccerFields
Highcompetitorbecauseofthe
numberoffieldsithasandthe
typeofplayandusergroupsit
attracts.UsergroupsincludesCSA
(CapitalSoccerAssociation),
Parks,Recreationand
NeighborhoodAffairsWinter
SoccerRecreationProgram,TSA
(TallahasseeSoccerAssociation),
TOF(TopofFloridaSoccerClub),
TUFC(TallahasseeUnitedFutbol
Club),WarnerSoccer
9JamesMesse rSportsComplex
2830 Jackson Bluff Road
Tallahassee, FL 32304 N/A
56 7.1Miles,
15Mins.
11Baseball/SoftballFields,
Concession
Thenumberofbaseball/softball
fieldsdemonstratesthatitcanbe
acompetitorbutiscenteredon
servingthelocalmarketasa
priorityfirstandithashosteda
regionalClassBchampionshipin
2010
10 RotarySportsplex
5220 SE Maricamp Road
Ocala, FL 34474
Built in 1998,
added 6 more
fields later
80
187Miles,
3Hrs.12
Mins.
11BaseballFields,5SoccerFields
Ithashostedthe10andunderCal
RipkenWorldSeriesin2010and
hostmanystateandregional
baseballandsoccertournaments.
HighLevelCompetitors
4.3CompetitiveSiteAssessments
Figure20‐CompetitionAssessmentMatrix
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
20LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Map
Number FacilityName AddressYearBuilt Acres/Sq.Ft. Milesfrom
LeonCounty GeneralDescriptionofFacility OtherNotes
HighLevelCompetitors
11 FrankBrownPark&AquaticCenter
16200 Panama City
Beach Pkwy, Panama
City Beach, FL 32413
Aquatic Center
opened in 2006
200 120Miles,2
Hrs.23Mins
9Softball/BaseballField,2T‐Ball
Fields,3SoccerFields,4Multi ‐
PurposeFields,4TennisCourts,2
BasketballCourts,IndoorGymnasium,
Playground,1.5MileTrail,Aquatic
Center,AccommodatesLacrosse
Hoststomanydistrict,stateand
regionalbaseballandsoccer
tournamentsandiscloseto
beaches,shoppingandhotels
12 AshtonBrosnahamSoccerComplex
10370 Ashton Brosnaham
Dr. Pensacola, FL 32534 N/A
110 200Miles,3
Hrs.14Mins.
10RegulationSizeSoccerFields,4
SoftballFields,Pavilion,andPicnic
Area,AccommodatesLacrosse
Thesitehashostedmanystate
andnationalchampionships.The
sitehasalotofamenitiesthat
canaccommodateother
recreationactivitiesaswellfor
participantsfamilymembers.
13 Nati onsBaseballPark 25325SW15thAve
Newberry,FL32669
Opening
Summer of
2012
40 141Miles,2
Hrs.25Mins
Phase1includes16BallFields,Phase
2includes16moreBallFields
Brandnewfacilityopeninginthe
summerof2012
14 WestgatePark 501RecreationRoad,
Dothan,AL36301
N/A
N/A 101Mil e s,2
Hrs.3Mins.
5BaseballFields,3RegulationSize
SoccerFields,1Multi‐PurposeField,1
BasefieldFieldforMentallyand
PhysicallyChallengedChildrenand
Adults,BikeandWalkingTrail,and
RecreationCenter,Accommodates
Lacrosse
Thesitehashostedstate
tournamentsforGirlsSoftballand
YouthDixieBaseball.
15 RecSportsplex(FSU) 3950TysonRoad
Tallahassee,FL32310
N/A
104 9.3Mil es,20
Mins.
12Mul ti‐PurposeFields,4
TournamentMulti‐PurposeFields,5
SoftballDiamonds,Accommodates
Lacrosse
ThesiteislocatedinTallahassee.
Thesitecouldbecomeamajor
competitorifitwasusedfor
sportstournamentsoutsideof
theUniversi tyuse.
16 RiversideMotocrossPark Alabama134
Newton,AL36352 1994 N/A
114Miles,
2Hrs.20
Mins.
1Mil e Track(22ft.wide),Concessions
Siteforthe2012Wiregrass
MotocrossChampionshipand
2012SouthAlabama
ChampionshipSeries
17 BelleviewSportsplex 6501SE107Street
Belleview,FL34420 1991 87
192Miles,
3Hrs.20
Mins
7BaseballFields,6SoftballFields,1
FootballField,2SoccerFields,2
TennisCourts,2Shelter,2Playground,
2BasketballCourts
Designedprimarilyforthelocal
communitybasedonthenumber
offieldstypesandtheamountof
differentamenities
18 OcalaRegionalSportsplex 3500SW67thAvenue
Ocala,FL34474 N/A 80.5 184Miles,
3Hrs.6Mins.
5SoftballFields,2SoccerFields,2
BasketballCourts,2VolleyballCourts,
3Shelters,1Playground
Appearstosupportthelocal
communityneedsbasedonthe
numberandtypeoffieldsand
courtsavailableintheparkwith
theexceptionofsoftball
19 MorganSportsCenter 4200IndianBayouTrail
Destin,FL32541 2000 42
163Miles,
2Hrs.51
Mins.
4SoftballFields,2LittleLeague
Fields,3SoccerFields,1Basketball
Court,1VolleyballCourt,2
Concession,1Playground
TheParkappearstobebasedon
theneedsofthelocalcommunity
foradultsoftballwhichhasbeen
inaslowdeclineforparticipation
overthelast15years
20 Ome gaPark 4317CountyRoad
Middleburg,FL32068 N/A 16
165Miles,
2Hrs.54
Mins.
7BaseballFields,1SoftballField,1
FootballFields,1Concession
Itwouldbeacompetitorfor
baseballbutitappearstosupport
theneedsofthelocalcommunity
asitsprimaryfocus
21 IndianTrailsSportsComplex
5455BelleTerre
ParkwayPalmCoast,FL
32164
N/A 164
231Miles,
3Hrs.48
Mins.
4Baseball/SoftballFields,4Soccer
Fields,2Shelter,1Concession,
AccommodatesLacrosse
Itappearstosupporttheneedsof
thelocalcommunitybasedonthe
typesoffieldslocatedinthepark
22 EdRadiceSportsComplex 14720RadiceDrive
Tampa,FL33626 2001 155
233Miles,
4Hrs.34
Mins.
5BaseballFields,5SoftballFields,9
SoccerFields
Hostedseveralmajorsoccer,
baseballandsoftballnational
tournamentsandmultipleFlorida
HighSchoolAthleticAssociation
(FHSAA)StateChampionships
MediumLevelCompetitors
Figure21‐ CompetitionAssessmentMatrix
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
21LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Map
Number FacilityName AddressYearBuilt Acres/Sq.Ft. Milesfrom
LeonCounty GeneralDescriptionofFacility OtherNotes
MediumLevelCompetitors
23 LakeMyrtl eSportsComplex
2701LakeMyrtlePark
Rd.Auburndale,FL
33823
N/A N/A
265Miles,
4Hrs.37
Mins.
11SoccerFields,5ColligateBaseball
Fields,3LittleLeagueBaseballFields,
1SeniorLeagueBaseballField,
AccommodatesLacrosse
Thelargestoperatorofcollegiate
baseballspringtraining
tournaments,homeofFlorida
YouthSoccerAssociation,and
HeadquartersforFloridaSports
HallofFame
24 DonaldR.DizzyStadium HullRoad
Gainesville,FL32601 2009 N/A
148Miles,
2Hrs.32
Mins.
2LacrosseFields,1SoccerField,
LockerRooms,TrainingRooms,
ConcessionStand
ItispartoftheUniversitywhich
limitsisusetooutsideevents.It
issinglefocusedbutwouldbea
majorcompetitorforwomen’s
lacrosse
25 MaconSoccerClub 4510RaleyRoad
Macon,GA31206 N/A N/A
187Miles,
3Hrs.29
Mins.
10SoccerFields,Concessions Appearstobesinglefocusedfor
socceronly
26 MikeE.SansoneCommunityPark
1702 North Park Road
Plant City, FL 33563
1996,
continually
adding to
77
283Miles,
4Hrs.36
Mins.
4YouthBaseballFields,2Youth
SoftballFields,3LeagueSizeBaseball
Fields,1SoccerFields,6Basketball
Courts,3SandVolleyballCourts,Skate
Park,4Pavilions,2Playgrounds,3
Concessions,Trail
Appearsbasedonthenumberof
differenttypeoffieldsand
amenitiesitwasbuiltmorefora
localusethanregionaland
nationaluse
27 JacksonvilleIce&Sportsplex 3605PhilipsHwy.
Jacksonville,FL32207 1992 100,000
sq.ft.
164Miles,
2Hrs.42
Mins.
5Basketball/VolleyballCourts,1Multi
‐
PurposeField,IceRink,Pro‐Shop,
ConcessionStand
Thesitehasagoodnumberof
activitiesitprovidesbutis
limitedtofive
basketball/volleyballcourtsand
oneindoorsoccerfield.This
facilityismorefocusedasa
communityfacilitythana
tournamentdrivenfacility
28 HardRockOff‐RoadPark 6849NWGainesville
RoadOcala,FL34475 2009 100
174Miles,
2Hrs.54
Mins..
6RaceTracks,3LevelsofOff‐Road
Trails,RVCampingSites,Locker
Rooms,Pro‐Shop
hostsitetomanyoffroad
championshipserieseventsbut
limitedoncompetitions
29 RollingHillsATVPark 1083RoaringRoad
Hartford,AL36344 2005 60
119Miles,
2Hrs.24
Mins.
MXTrack,MudPit,ATVTrails,
CampingSitesAvailable Limitedoncompetitions
30 YellowBluffATVPark 121BarclayWilliams
RoadRhine,GA31077 2009 3,000
146Miles,
2Hrs.52
Mins.
100Mil esofTrails,CampingSites
Available Limitedoncompetitions
31 ChaseFasTrackMotorcrossPark 1096ShermanRoad
Cairo,GA39828 N/A N/A 31Miles,44
Mins.
1Mai nTrack,1Pee‐WeeTrack,
CampingSiteAvailable,ProShop,
ConcessionStand,KidsPlayground
Limitedoncompetitions
32 GeorgiaPracticeFacility(GFP) 891BoldSpringsRoad
Cairo,GA39828 2000 N/A 36Mil e s,39
Mins.
MotorcrossTrack,SupercrossTrack,
ArenacrosseTrack,Campsites,6
Cabins,2Apartments,Recreation
Room/Gym
Thesiteis36milesawaybutisa
practicefacilitysite
33 CharlesE.BaileySportsplex 1841Sportplex
AlexanderCity,AL35011 N/A 212
232Miles,
4Hrs.32
Mins.
5BaseballFields,3SoftballFields,1
FootballField,1SoccerField,1
Shelter,1Playground,Trails
Basedonthetypeofamenities
andthenumberofamenitiesit
lookstobebuiltforcommunity
use
34 BaseballSoccerComplex 74South
PeachtreeCity,GA30269 N/A 86
253Miles,
4Hrs.38
Mins.
8BaseballFields,6SoccerFields,3
Concessions
Thesiteisover250drivingmiles
fromLeonCounty
35 Orange BeachSportsplex
4385WilliamSilvers
pkwy.
OrangeBeach,AL36561
2001,PhaseII
included
additional
fields,
Fieldhouse,
andpressbox
N/A 232Mil e s,
4Hrs.4Mins.
11Softball/BaseballFields,2Mul ti‐
PurposeFields,1SoccerField,3
ConcessionStandsand2Locker
Rooms
Thesiteisover200milesfrom
LeonCounty
36 DavidWhetstoneJr.SportsComplex 802CountyRoad4West
Prattville,AL36067 N/A N/A
213Mil e s,
4Hrs.11
Mins.
7Baseballfields
Appearstobedevelopedfora
localcommunitymarketand
HomeoftheDixieYouthand
DixieMajorsBaseballLeague
LowLevelCompetitors
Figure22‐ CompetitionAssessmentMatrix
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
22LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Map
Number FacilityName AddressYearBuilt Acres/Sq.Ft. Milesfrom
LeonCounty GeneralDescriptionofFacility OtherNotes
37 UniversityofSouthFlorida,Tampa
IntramuralFields
4202EFlowerAvenue,
Tampa,FL33620 N/A 40
279Miles,
4Hrs.35
Mins.
10Mul ti ‐UseFields,3SoftballFields,
AccommodatesLacrosse
Thesiteisnotsetuptohostlarge
regionalandnational
tournaments
38 Ellis‐MethvinPark 2099ECherryStreet
PlantCity,FL33563
2002,addition
5soccerfields
areplanned
forthefuture
46
284Miles,
4Hrs.38
Mins.
4YouthFields(200ft.),3Soccer
Fields,3Shelters,Playground,Trails‐
FuturePlanningToAdd5MoreSoccer
Fields
Thesiteissetupforservingthe
localmarketatthistime
39 OtisM.AndrewsSportsComplex
2602 East Cherry Street
Plant City, FL 33563 N/A
39
284Miles,
4Hrs.38
Mins.
8Mul ti‐PurposeFields,Concessions,2
Playgrounds,2Pavilions
Thesiteissetupforlocalsports
teamsprimarily
40 PlantCityStadium&RandyL.Larson
SoftballComplex
1500 South Park Road
Plant City, FL 33563
1987,
improvements
made in 1996
75
285Miles,
4Hrs.42
Mins.
5SoftballFields
HostedtheannualFloridaHigh
SchoolSoftballChampionships
andvariousinternationaland
domesticcompetitions
41 McKeyParkTennisCenter 112BurtonAve
Valadosta,GA31602
N/A
15.5 85Mil e s,1
Hr.48Mins.
8TennisCourts,2Playgrounds,
VolleyballCourt,2Pavilions
Typicallytohostmajorregional
andnationaltennistournaments
requiresaminimumof16courts
andideally22courtsfornational
tournaments
42 WiregrassPark620SixthAvenue
Dothan,AL36301
1993
N/A 97Miles,1
Hr.57Mins.
3Girl'sSoftballFields,BattingCage9
TennisCourts,OutdoorSwimming
Pool,2MeetingRooms,Gymnasium,
and2MeetingRooms
Thesiteappearstobedeveloped
foralocalcommunityneedbased
onthenumberofamenitiesand
typesoffacilitiescreatedonsite
43 Pine ll asIndoorSoccerAcademy 611CommerceDrive
Largo,FL33770 2008 20,000sq.ft. 295Miles,
5Hrs.
2IndoorSoccerFields,1Outdoor
SoccerField,BattingCages,Arcade
Room,Bar&Concessions,Pro‐Shop
Limitedinsizetohostlarge
events
44 East‐CoastOff‐RoadPark 340CumberlandRoad,
Hortense,GA31543 2008 400
213Miles,
3Hrs.45
Mins. .
Mil e sofTracksavailableforATV's,
GolfCarts,DirtBikes,Motorcycl e s,
andTrucks
Siteisover200milesfromLeon
County
45 TheGreatAmericanPark 3935USHighway29
NorthAuburn,AL36830 2009 160
201Miles,
3Hrs.39
Mins.
4ATVTracks,5MudTracks,6Rock
Tracks Sitetomanylocaloffroadevents
46 BigCreekTrailRide 1396UnadillaHighway
Hawkinsville,GA3103
6
2009 N/A 160Mil es,
3Hrs.
Mile sofTrails,CampingSites
Available,Concessions Limitedoncompetitions
47 TheMuddhole 29971CountyRoad112
Robertsdale,AL36567 N/A N/A
223Miles,
3Hrs.41
Mins.
ATVTrails,MudPit Limitedoncompetitions
48 PaxTraxCrossPark 2529NorthStateStreet
Bunnell,FL32110 1995 N/A
227Miles,
3Hrs.43
Mins.
Full‐SizeTrack,Pee‐WeeTrack,
Restaurant,PartsStore,CampingSites
Available
Limitedoncompetitions
49 NorthFloridaMotocross28422LibertyTrail
Hilliard,FL32046 2007 N/A 180Mil e s,
3Hrs.5Mins.
SingleTrack,Concessions Limitedoncompetitions
50 DirtFarmOff‐RoadMXPark 23943GAHWY121
Folkston,GA31537 N/A N/A 182Miles,
3Hrs.9Mins.
1Mai nTrack,1YouthTrack,Camping
SitesAvailable,Pro‐Shop Limitedoncompetitions
51 AMXPark 3712GAHighway188
Cairo,GA39828 N/A N/A 35Miles,45
Mins. 1MainTrack,On‐SiteMechanic Li mi te doncompetitions
LowLevelCompetitors
Figure183‐ CompetitionAssessmentMatrix
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
23LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
4.4CompetitorLocations
Therewerethirteen(13)identifiedcompetitorswithin100mileradiusoftheLeonCountylocation.The
13competitorsinclude:
• TheTaylorCountySportsComplex
• LynnHavenSportsComplex
• TomBrownSportsComplex
• MeadowsSoccerComplex
• FrankBrownParkandAquaticCenter
• JamesMesserSportsComplex
• McKeyParkTennisCenter
• WiregrassPark,WestgatePark
• RecSportsplex(FSU)
• ChaseFasTrackMotorcrossPark
• AMXPark
• GeorgiaPracticeFacility(GFP)
Therewere17identifiedcompetitorsbetweenthe100–150mileradiusand21competitorsbeyondthe
150mileradius.Figure24showslocationofthecompetitors,prioritylevel,anddisplaysradiusringsof
100,150,&200mileradius.
Trueindoorfieldhousecompetitorfacilitiesarethosethatcanprovidemulti‐sportsinonefacility(e.g.
basketball,volleyball,wrestling,cheerleading,soccer,fieldhockey,lacrosse,football,etc.).Itis
understoodthatafacilityofthistypeisbeingplannedforNewberry,FloridanearGainesville.Thefield
houseatDisneyWorldcalledWorldWideofSportsFieldHousewouldbeconsideredalowlevel
competitorforLeonCounty.Althoughitisaninternationallyrecognizedfacility,itsaffiliationwith
Disneyushersitintoaworldmarketratherthanaregionalone.Potentialcostsassociatedtousethe
Disneysiteprovidemotivationforparticipantswithinthetargetserviceareatoutilizeamoreregional
facility.
FieldHousesarelocatedwithina300mileradiusincludethefollowing:
• JacksonvilleFlorida:IceandSportsplex
• Pinellas:IndoorSoccerAcademy
• Ellenton:IceandSportsComplex
• EastonNewberry:SportsComplex‐ArcheryandGymComplex
• CocoaFlorida:ExpoSportsCenter
• DeerfieldBeachFloridaIndoorSportsComplex
• OrlandoFloridaSportsCenter
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
24LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
1
1RedIcon–HighLevelCompetitor
YellowIcon–MediumLevelCompetitor
BlueIcon–LowLevelCompetitor
Figure24‐ LeonCountyCompetitionAssessmentShowing100,150,&200MileRadius
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
25LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Figure25‐ LocalFacilities
AppalacheeRegionalPark 7550ApalacheePkwy4Multi ‐PurposeField(2ofthemarelighted)
CanopyOaksCommunityPark 3250PointViewDrive
2LittleLeagueBaseballFields(lighted),2
LightedTennisCourts,Multi‐PurposeField
(lighted),Concession,andPlayground
DanielBCharlesCommunityPark 4768ChairesCrossRoad
4LightedTennisCourts,2BasketballCourts,
2LittleLeagueBaseballFields(lighted),T‐
BallField(notlighted),andConcessions
FloridaA&MUniversity's(FAMU)
MultipurposeCenter/Teaching
Gymnasium
1800WahnishWay
135,000sq.ft.facilityincludesgymnasium,
classrooms,dancestudio,offices,banquet
room,andkitchen
ForestMeadowsPark&AthleticCenter 4750NorthMeridianRoad
19LightedTennisCourts(13Clayand6
Hard),3IndoorRacquetballCourts,1Indoor
SquashCourt,2WeightRooms,Locker
Rooms,andSpa
FortBradenCommunityPark Leon,FL
2LittleLeagueBaseballfields(lighted),
Mul ti‐PurposeField(lighted),and
Concessions
J.LewisHallSr.,WoodvilleParkand
RecreationComplex 1492JLewisHallSrLane
4LittleLeagueBaseballFields(2lighted),
JuniorLeagueBaseballField(lighted),
SoftballField,Multi‐PurposeField(lighted),
2BasketballCourtsPlayground,and
Concessions
JackL.McLeanPark&Community
Center 700PaulRussellRoad
4BasketballCourts,2TennisCourts,Disc
Golf,24StationFitnessTrail,2BikeTrails,
Playground,2SandVolleyballCourts,5
Shelters,AquaticCenterandaRecreation
CenterwithGymnasium,WeightRoom,
Mul ti‐PurposeRooms,
JamesMesserSportsComplex 2830JacksonBluffRoad11Baseball/SoftballFieldsandConcession
LeachStudentRecreationCenter(FSU) 210BobbyE.LeachCenter
Gymnasium,indoortrack,pool,spas,
racquetballandsquashcourts,
cardiovascular,strength,andfreeweight
areas
4.5LocalSportFacilities
LeonCountycurrentlyoffersmultiplesportsorentertainmentfacilitiesandvenues.LeonCountyalso
offers2motorsportstracks,8equestrianfacilities,over20landingsites,andanabundanceofopen
spaceandgreenwaysforresidentsandvisitorstoenjoy.Thefollowingmatrix(Figures25&26)isalist
offacilitiesorparksandtheiramenitiesthatarelocatedwithinLeonCounty.Afewofthemwere
mentionedintheprevioussectionasastrongcompetitor.
Severallocalfacilitieshavethecapabilitytoenhancetheireconomicvaluebymakingenhancementto
theirexistingfacilities.TheseincludetheMorcomAquaticComplex,ApalacheeRegionalPark,Mike
LongTrack,andForestMeadowsAthleticCenter.MorcomAquaticComplex,ownedbyFloridaState
University,hasalackofseatingsoitcannotbringinadditionalevents.Expansionandimprovementsto
includepermanentseatingshouldbeconsidered.ApalacheeRegionalParkhostscrosscountrymeets
andcouldbringinnationaleventsifthetrailwaswidertoaccommodatethislevelofcompetition.Trail
wideningandotherimprovementshaverecentlybeenapprovedinthebudget.MikeLongTrack,also
ownedbyFloridaStateUniversity,needsmoreseatingtohostnationalevents,andForestMeadows
hostsgreattennistournaments,butitneedstobeenhanced,possiblyaddingastadiumcourt.
Demographic,TrendsandMarketAnalysis
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
26LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Figure26‐ LocalFacilities
Name Address Amenities
MeadowsSoccerComplex 701MillerLandingRoad10SoccerFields
MiccosukeeCommunityPark Centerville,FL
JuniorLeagueBaseballField,2Basketball
Courts,Playground,Shelters,and
Concessions
MorcomAquaticCenter(FSU) PottsdamerSt
Mainpoolfeaturesupto30practicelanes,
divingwellfeaturestwoone‐meterandtwo
three‐meterspringboards
StonelerRoadPark Leon,FL LittleLeagueBaseballField(lighted),
Shelter,andPlayground
TallahasseeLeonCountyCivicCenter POBox10604 Multi ‐PurposeConventionand
EntertainmentFacility
TCCLifetimeSportsComplex 444AppleyardDrive 3BasketballCourtsandmultipurposerooms
TowerRoadPark Leon,FL Multi ‐PurposeField(lighted),Playground
andShelter
TomBrownSportsComplex 1125EasterwoodDrive
8BallFields/SoccerFields,8TennisCourts,
4RacquetballCourts,DiscGolf,Clubhouse,
andConcession
TrousdellAquaticCenter 298JohnKnoxRoad 50meterpool
WinthropParkTennisCenter 1601Mitche l l Avenue 6lightedhardcourts,2outdoorracquetball
courts
4.6CompetitorsPricingLevels
Thefollowingareexamplesoflevelofpricingfromcompetitors.
4.6.1OcalaRegionalSportsplex
• CostPerGame(includeslining)$100+Tax
• Practice(nolining)$25+Tax
• EachAdditionGame$20+Tax
*Feesincludeuseoflightsandrestrooms
4.6.2TaylorCountySportsComplex
Football/Soccer
• LargeField–unlighted$25/HR
• LargeField–lighted$35/HR
• SmallField–unlighted$15/HR
• SmallField–lighted$25/HR
Baseball/Softball
• LargeField–unlighted$30/HR
• LargeField–lighted$40/HR
• SmallField–unlighted$20/HR
• SmallField–lighted$30/HR
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4.6.3MorganSportsCenter
FieldRentals(Non‐Tournament)
Non‐ProfitOrganizations
• FieldRentalwithoutlights$15.45/HR
• FieldRentalwithlights$20.60/HR
• Lining/Set‐up$15.45/each
Commercial
• FieldRentalwithoutlights$30.90/HR
• FieldRentalwithlights$36.05
• Lining/Set‐up$15.45
FieldRentals(TournamentFunctionsUpto8Hours)
Non‐Profit
• OneFieldperdaywithoutlights$77.25
o EachAdditionalField$56.65
o EachAdditionalHour$15.45
• LightsPerHourPerField$10.30
• AdditionalFieldPreparationPerField$15.45
• GateFee15%
• CenterUtilizationFee(Deposit)$515.00
Commercial
• OneFieldperdaywithoutlights$12.75
o EachAdditionalField$77.25
o EachAdditionalHour$25.75
• LightsPerHourPerField$20.60
• AdditionalFieldPreparationPerField$15.00
• GateFee15%
• CenterUtilizationFee(Deposit)$1,545.00
AdditionalAdministrationCharges
• PersonnelCostforHoursOtherThanNormalHoursofOperation(perhourperemployee)
$15.45
• Holiday/HolidayWeekend(perhourperemployee)$25.75
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4.6.4BaseballSoccerComplexes
Civic,Church,School(FayetteCounty)
• PerHour$10.00
• PerDay$50.00
• PerHour–withlights$20.00
• PerDay–withlights$75.00
PeachtreeCity/FayetteCountyResidents
• PerHour$20.00
• PerDay$75.00
• PerHour–withlights$30.00
• PerDay–withlights$100.00
PeachtreeCity/FayetteCountyCommercial
• PerHour$25.00
• PerDay$100.00
• PerHour–withlights$35.00
• PerDay–withlights$125.00
OutofCountyResidents
• PerHour$30.00
• PerDay$125.00
• PerHour–withlights$40.00
• PerDay–withlights$150.00
OutofCountyCommercial
• PerHour$30.00
• PerDay$125.00
• PerHour–withlights$40.00
• PerDay–withlights$150.00
*Depositrequiredforallusers$50.00
4.6.5IndianTrailsSportsComplex
• $25(RentaltoConcludeby6PM)
• $50SecurityDeposit(Refundable6‐8weeks)
4.6.6LynnHavenSportsComplex
BallfieldRentals(perday)
• Perfieldwithoutlights$50.00
• Perfieldwithlights$100.00
• CleaningFee$50.00
• CleaningDeposit(refundable)$100.00
• SpecialGarbagePickup/PerDay$4.00
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4.6.7TomBrownSportsComplex&JamesMesserSportsComplex
FieldType
• SmallBaseballField
o $54.00(upto3hours)
o $108.00Daily
• JuniorBaseballField
o $54.00(upto3hours)or
o $108.00daily
• SeniorBaseballField
o $54.00(upto3hours)
o $108.00Daily
• SoftballField
o $54.00(upto3hours)
o $108.00Daily
LightFee
• SmallBaseballField
o LightFeeFirstHour$21.50
o AdditionalHours$11.00
• JuniorBaseballField
o LightFeeFirstHour$43.25
o AdditionalHours$21.50
• SeniorBaseballField
o LightFeeFirstHour$139.75
o AdditionalHours$43.25
• SoftballField
o LightFeeFirstHour$32.50
o AdditionalHours$11.00
Demographic,TrendsandMarketAnalysis
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4.7PricinglevelsFlowchart
ThePricingFlowCharthelpstosupportthelevelofpriceelasticityintheMarketPlacewhendeterminingtheamountofrevenueasitecan
generate.Thepriceinformationwillbeusedintheproformaindevelopmentofthefeasibilitycomponent.
4.7.1Ballfield(Small)
Demographic,TrendsandMarketAnalysis
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4.7.2Ballfield(Large)
Demographic,TrendsandMarketAnalysis
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4.7.3Soccer/Multi‐UseField
Demographic,TrendsandMarketAnalysis
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OverallRanking HighGrowth Mature SlowDecline HighDecline
1.Lacrosse 218%
2.Rugby 83.10%
3.Tennis 45.70%
4.ATV
Growth%
Not
Available
5.Cheerleading 22.70%
6.Volleyball 5.20%
7.Soccer 2.70%
8.Basketball 0.30%
9.Gymnastics ‐1.30%
10.Baseball ‐8.10%
11.Softball(FastPitch) ‐11.30%
12.Softball(SlowPitch) ‐37.90%
13.Football(Flag)
Decline%
Not
Available
4.8KeyFactorsforFacilityRecommendationsintheFloridaMarket
Thefactorsutilizedtomakerecommendationsonthetypeoffacilitytoconsiderfromthefeasibility
studyareincludedinthefollowingtables.Eachtablehasanoverallrankingwhichledtothe
recommendationsforthetypesoffacilitiesthatLeonCountyshouldconsiderdeveloping.
4.8.1HighFrequency
Eachsportwasrankedaccordingtotheirparticipationgrowthlevelsandthefrequencylevel.
Demographic,TrendsandMarketAnalysis
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High Medium Low
Baseball X
Soccer X
Lacrosse X
Basketball X
Volleyball X
Cheerleading X
Gymnastics X
Football(Flag) X
Rugby X
Softball(FastPitch) X
ATV X
Tennis X
HighLevel
Competitor
MediumLevel
Competitor
LowLevel
Competitor
Basketball X
Volleyball X
Lacrosse X
Rugby X
Cheerleading X
ATV X
Softball(FastPitch) X
Gymnastics X
Baseball X
Soccer X
Tennis X
Football(Flag) X
4.8.2TypesofSportsCompetitorsintheFloridaMarket
Theoverallrankingisbasedonthesizeofthesportsmarketandcompetitorsinthe200mileradius.
Thesesportshavethehighestopportunityforsportstournamentsandcouldbedevelopediffacilities
aredevelopedtomatchthesportsprogramneed.TheLowLevelCompetitorrankingindicatesthe
sportsthatcouldbeavailableforLeonCountytocaptureonaregionallevelandwouldsupportthe
developmentoffacilitiestomatchthesehighgrowthsportsprograms.
TheHighLevelCompetitorrankingindicatedthereisahighlevelofcompetitioninasaturatedmarket
thatLeonCountywouldhavetocompetewithiffacilitiesaredevelopedspecificallyforthesesports.
4.8.3ParticipantperDaySpending
Participantspendingindicatesthesportsspendingbyparticipantsonadailybasis.Thisshouldbe
consideredinthedevelopmentofasportsvenueandisimportanttotheoveralloperationalcostin
developingandmanagingasportscomplexfortheCounty.
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4.9CompetitionCharacteristicsThatSupportLeonCountyasanAttractiveLocationfor
SportingEvents
ThefollowingelementsandcomponentsavailableinLeonCountyhelptosupportattractingsport
eventstotheCounty.
• ExcellentinterstateaccesstothecountyviaI‐10,I‐75,andI‐95
• FloridaStateUniversitycampus
• Varietyoffullservicehotelaccommodationsandlimitedservicehotelwithawiderangeofprice
pointsbecauseoftheUniversityeventsthatdrawlargespectators.Pricepointsneedtobe
between$80‐140anight
• Varietyofrestaurantsandretailareasavailabletoparticipantsandfamiliesofparticipants
• Accesstoaregionalairport
• EstablishedleisureandentertainmentduetoUniversityandAlumnieventsheldintheCityand
County
• Strongsportscommunityinplace
• Afamilyfriendlyenvironmentwithhighrepeatvisitors
• Yearroundclimate
• EstablishedrecognitionareaofFlorida
4.10HighestFinancialReturnCharacteristicsandAttributes
Thefollowingcomponentsprovidedthehighestreturnfortheagenciesdevelopingsportsfacilitiesthat
areeitherindoororoutdoor.
4.10.1OutdoorFacilities:
• 12to16fieldsthataremulti‐functionalindesignthatcanaccommodateSoccer,Fieldhockey,
Lacrosse,Rugby,UltimateFrisbee,andFootballversusasinglefocusedsportsfacility
• Spectatorseating
• Lightedfields
• Concessions
• Qualityrestrooms
• On‐siteparking
• Warm‐upareas
• Scoreboards
• Accesstohotelsandrestaurantswithin10miles
• Shade
• Artificialturfthatcanstoprainouteventswhenpeopletravelalongdistance
• Otheramenitiesthatchildrennotplayinginatournamentcanaccess(i.e.waterpark/splash
pad,shopping,playground)
• GoodPAsystem
• AdministrativeOfficesforTeamstoconnect,officialchangingrooms
• Easyaccesstothesite
• Ampleadvertisingandpromotionalopportunities
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4.10.2IndoorFacilities:
Thefacilitieswiththehighestrateofreturnindollarsareasfollows:
• SportsFieldHouses–thephilosophyofdesignisasfollows:
o Yearrounduse,multifunctionalsportsandeventscanusethesitesuchasbasketball,
indoorlacrosse,volleyball,gymnastics,cheerleading,wresting,martialarts,indoor
soccerandotherevents
o Lowcosttoaccessandhighvolumeofuse
o Nothreatofweatherloss
o Highusebylocalresidentsinnon‐primetimetimesduringtheweek
o Abilitytoreceivefairmarketpriceforprogramsandeventsonweekends
• 6to12competitivebasketballcourtsand8to16volleyballcourts
• Abletoaccommodatetwo(2)indoorartificialturfsoccer/lacrossefields
• Spectatorseatingthatismoveable
• Highceilings30‐60ft.
• Unobstructedspace
• Concessions
• Qualityrestroomsandlockerrooms
• On‐siteparking
• Electronicscoreboards
• Administrationandofficialrooms
• QualityPASystem
• Abletoconductdifferentsportingeventsinonesetting
• Easyaccesstohotelsandrestaurants
• Otheramenitiesthatchildrenoffamiliescanparticipatein
Thefollowingtypesofsportsreturnthehighestlevelofreturntoacommunity:
• GirlsFastPitchPlayers–Twotothreedayevents,playersusuallybringtwoparentsandtheir
siblingsnotinvolvedinthetournament.Enjoyshoppingbeforeandaftergames.Spendon
average$127perpersonperday
• BoysandGirlsSoccerandLacrosse–Usuallyatwotothreedayevent.Girlsspendmorethan
boysandusuallyhavethreetofourpeoplewitheachplayer.Average$110perpersonperday
• BoysandGirlsBasketball–Averagetwotothreedayevent.Girlsspendmorethanboysperday.
Averagespendingperdayperpersonis$112
• Boy’sBaseball–Averagetwotothreedayevent.Lessteamsduetothelengthofgames.
Averagepersonspends$97perday
• Men’sandWomen’sSoftball–Averagetwotothreedaysperevent.Usuallyonlywith
themselvesorpartner.Spendonaverage$85perpersonperday.
• Swimming–Usersspendonaverage$67perpersonperdayastheyaretypicallyoneday
events.
Demographic,TrendsandMarketAnalysis
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4.11TypesofSportsFacilitiesforLeonCountytoConsider
Basedonthedatareviewedfromthesportstrends,demographicanalysis,competitorassessment,and
thesizeofthesportsmarketforvarioussportsactivities,itwasrecommendedthefollowingbe
consideredfordevelopmentbasedonthemarketanddestinationfactors.
• Multi‐functionaloutdoorsportscomplexthatcouldservesoccer,lacrosse,fieldhockey,rugby,
footballandultimate‐frisbeeshouldbeconsideredinonefacilitysetting.Thecomplexshould
beinthe12‐16fieldsizethatcansupportthesesportsduringprimeseasons.
• IndoorSportsFieldHousethatcouldsupportbasketball,volleyball,indoorsoccer,indoor
lacrosse,wrestling,cheerleading,andmartialarts.Atminimum,thefacilityshouldinclude10‐
12basketballcourts,16volleyballcourts,12wrestingmats,2indoorsoccer/lacrossefields,and
shouldbeusedforothernon‐sportingeventsduringnon‐primetimes.
4.11.1ProsandConsofEachTypeofFacility
• Multi‐functionalOutdoorSportsComplex
o Pros
Couldservemultipletypesofsportsthroughouttheyear
Highlevelsofproductivityanduseofspacebasedontheseasonalityofeach
sport
Profitableifthequalityofthefacilityismatchedwithstrongmanagementalong
withappropriatepricingoftournaments
Year‐rounduse
Abletosupportlocalneedsaswellascompetitiveregionalandnationalneeds
HigheconomicimpactandvaluetothelocalcommunityandCounty
o Cons
Expensivetobuild
Expensivetooperateasitneedsbeaspristineaspossible
Requiresanexperiencedfacilitymanagerandmaintenancegroundsstaff
Requiresmarketingdollarstopromotethesiteandtheregion
Requiresasevendayaweekfacilityoperationtomakeitprofitableand
economicallyviabletoLeonCounty
Somelevelofcompetitionexistsintheregion(200mile)foreachspecificsport
thatcanbeplayedatthecomplex
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• IndoorSportsFieldHouse
o Pros
Year‐rounduse
Canservemultipletypesofsportsinonesetting
Highrevenueproducingfacility
Higheconomicimpactandvalueifmarketedcorrectlyandcanattractthelevel
ofregionalandnationaltournaments
Notmanycompetitorsinthemarketarea
Abilitytoservelocalsportsneedsduringnon‐primetimes
Highlevelofproductivityofsportspacesanduse
o Cons
Expensivetodevelopandbuild
Requiresexceptionalmanagementofthefacilityandinhostingandmanaging
eventstokeepteamsandindividualscomingback
Requiresmarketingandpromotionaldollars
Requiresagoodoperatingmaintenancebudgettokeepthefacilityingood
condition
Sevendayaweekoperationtomakeitprofitable
OperationalProForma
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SectionFive:ProFormaRevenues&Expenditures
5.1LeonCountyMulti‐PurposeFieldsSportsComplexAssumptions
1. OutdoorSportsComplexAssumptions
• 12fieldmulti‐functionalsportscomplex/fullfieldsthatcanconverttosmallerfieldsbyage
groupandsport
• 80acresitewithfieldstakingup30acresandparking5acrestherestcouldbegeneraluse
acres
• Halfofthe12fieldscouldbeallweatherturftheotherhalfgrass.Turffieldscouldbe
rotatedasneeded
• ProbableCostforMulti‐PurposeFieldsSportsComplex:$12,809,924.75–$19,072,168.50
dependingonamenities
• Sportstobeplayedonthefields:soccer(springandfall),rugby(springandsummer),
lacrosse(springandsummer)fieldhockey(fall)
• Thegoalistohost30tournamentsperyearinfiveyears
• Fieldscouldbeusedbyclinicsfour(4)weeksoutoftheyearprimarilyinthesummer
• Showcaseeventscouldusethefields3weeksoutoftheyear
• LocalleaguesMondaythroughWednesday
• Localleaguescouldbecontractedleagues
• Thesix(6)turffieldscouldbeutilizedatarateof10hoursofrestforeachhourofuse
• Artificialturfwillnotrequirerestperiods
2. OutdoorSportsComplexExpenses
• Fieldmaintenancecostonturffieldsis$18,000perfieldtokeepfieldsintopcondition.This
costincludes,water,fertilizer,overseeding,aeration,mowing,lining,utilitiesetc.
• Fieldmaintenancecostsofall‐weatherfieldsis$4,000perfieldforcleaning,coolingand
updating
• Complexmayrequirethree(3)fulltimestaffandfour(4)seasonalstaffformaintenanceif
theCountymanagesthecomplex∙=$263,275.08
• TheComplexcouldbeoperatedbytheDivisionofTourismDevelopment/VisitTallahassee
forapercentageofgrossat20%pertournament
• Maintenancecostsforothersiteareascouldbeapproximately$5,000anacreformowing,
cleaningparkinglots,trashremoval,restroomcleaning,generalrepairs,totalgeneraluse
acrescouldbe45acresofthe80acres
• Maintenancestart‐upcostforequipmentis$250,000forthree(3)lightweightfront
mowers,three(3)gatorutilityvehicles,trashcans,edgers,weedtrimmers,nets,linepaint,
aerators,seeders,fertilizerequipment,pick‐ups,sprayers,rakes,trashbags,cleaning
supplies,etc.
• DivisionofTourismDevelopment/VisitTallahasseecouldhostthetournamentsandreceive
20%ofthegrosstomanagethetournaments
• Marketingcostscouldbefundedbyhotel/moteltaxesandmanagedbytheDivisionof
TourismDevelopment/VisitTallahasseeat5%oftheoperatingbudgetfortheSports
Complex
• Theownerandoperatormayhavetoberesponsibleforinsurancecostsforregular
operations
OperationalProForma
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• Tournamentsponsorsandpermituserscouldberequiredtoprovideproofofinsurancefor
riskrelatedtotournamentsandpermitoperations.Mostsportsassociationsprovide
insuranceforleaguesandindividualsasapartoftheiraffiliationcost
• Anassumptiononofficial/refereecostwasmadeat$20perhour.Confirmationinthelocal
marketwasattemptedthroughtheTallahasseeOfficialsAssociationwithnoresponse.This
costisbuiltintotheproforma.
• Percentofrevenuethatcouldgotoacontractedsportsgrouptournamentcouldbe70%of
thegross
TotalExpenses=$1,417.171
3. RevenueAssumptionsfortheOutdoorSportsComplex
• Costperteamtoparticipateinatournamentcouldbeanaverageof$400ateamforthree
gamesminimumperteam.Pricingincludessportsofficials
• FieldRentalscouldbe$200afieldforatwohourtimeperiodminimumwith200rentalsa
year=$40,000
• Admissionsforselectedstatechampionshipevents(3peryear)couldbe$5foranadultand
$3pernon‐participatingyouth18andunder$14,000(40teamsx12participantsperteamx
2.5personsperparticipantxaverageof$4perpersonx3eventsayear=$14,000in
admissions)
• Fieldsponsorcouldbe$500aseasonwith50sponsorsforthecomplex=$25,000
• Wi‐Firevenuecouldbe$20,000
• Concessionrevenuebasedon$350,000ingrossrevenueat15%backcouldbe$52,500
• Leaguefeescouldbe$500‐$800forteamswithanaverageof$600perteamperseasonfor
atotalof500teamsor250perseasoninthesportsofsoccer,lacrosse,andrugby.12fields
x2teamsx4hoursx3days=288teamsx$600ateamperseason(2)=$345,600
• TeamFeesforTournamentscouldaverage$400perteamwiththeaveragesizetournament
of40teamsforsoccerhosting(12tournamentsayear=$192,000inteamfees),32teams
forlacrosseperteam(6tournamentsayear=$76,000)and16teamsforrugby(3
tournamentsayear=$19,000).21totaltournamentsayearbetweenthesportswiththe
averageteampaying$400perteam=$287,000fromteamtournamentfees.70%ofthe
Teamsforexternaltournamentscouldbeoutoftownteams.
TotalRevenues=$906,000
OperationalProForma
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5.2LeonCountyFieldhouseAssumptions
1. IndoorFieldhouseAssumptions
• Thegoalistohost30tournamentsperyearinfiveyears
• 12basketballcourtsthatcanbeconvertedto2soccer/lacrossefields,16volleyballcourts,
10wrestlingmats,and20cheerleadingcourtpresentationsareas.Portablefloors,all
weatherturf,wrestlingmats,volleyballstandardsandnets
• ProbablecostforIndoorFieldhouse:$21,926,204.75–$28,504,774dependingonamenities
• Sportstobeplayedincludesoccer,lacrosse,basketball,volleyball,wrestling,and
cheerleading
• Concessionfacilityarea–privatelymanagedfor15%ofthegross
• 7,500squarefootcardioarea
• Leasedspacetosportsrehabbusiness2,500squarefeetat$11asquarefoot
• Walkingtrack–1/10ofamile
• Restrooms/changingrooms/lockerrooms4,000squarefeet
• Squarefootageofthefacilitycouldbe80,000squarefeetat$225‐$250asquarefootto
buildincludingsoftcosts=$18‐$22million
• Thefieldhousecouldbeopen100hoursaweek
• PortableSeatingfora1,000people
• Administrativeoffices2,500squarefeet
2. IndoorFieldhouseExpenses
• Utilities:$4asquarefoot
• Staffingcosts:4fulltimestaff,12seasonal/PTstaff,3FTmaintenancestaff,volunteer
staff:$604,269
• MaintenanceEndowment:$1fromeachplayer;$20,000
• EventsManagement:20%ofGrossfromeachtournament
• Leaseofcardioequipment:$72,000ayear
• Supplies:$25,000
• Anassumptiononofficial/refereecostwasmadeat$20perhour.Confirmationinthelocal
marketwasattemptedthroughtheTallahasseeOfficialsAssociationwithnoresponse.This
costisbuiltintotheproforma.
• Marketingcosts:5%oftotaloperatingbudget
• Cleaningsupplies:$25,000
• Insuranceiscalculatedat$96,000foractivitiesinthebuildingplusallthemajorsports
associationshavesecondaryinsuranceontheiraffiliatedathletesaspartoftheAssociation
feeswhenparticipatinginsportingevents
TotalExpenses:$1,421,875
OperationalProForma
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3. RevenueAssumptionsfortheIndoorFieldhouse
• TeamFees:TeamfeesareleaguefeesfromcontractedleagueswhowillusetheFieldhouse
duringtheoffprime‐timessuchasMonday‐Thursdays;2seasonsx100teamsperseasonx
$600ateam=$120,000.Teamfeesarecalculatedovertwoseasonsbecausemostsports
haveaprimeseasonandnon‐primeseason.Examples:BasketballSeasonPrimeTime
(November‐March)Non‐PrimeTimeis(AprilThroughJune);VolleyballPrimeTime
(SeptemberthroughDecember)Non‐Primetime(March‐May),WrestlingPrimeTimeis
(NovemberthroughMarch),non‐primetimeAprilthroughJune;CheerleadingPrimeTimeis
(NovemberthroughMarch),Non‐primetimeisAugustthroughOctober;
• TournamentFees:ThesearesportsteamsparticipatinginSportsTournaments:16
tournamentsbetweenbasketballandvolleyballayearwithanaverageof32teamsa
tournamentx$400ateam=$204,800
• Twocheeringleadingeventsperyearwith60teamsat$390perteamor$39aperson=
$23,400x2=$31,500
• Wrestlingwithtwotournamentsperyearwith450participantspertournamentat$35per
participant
• Teamfeesfortournamentscouldaverage$400perteamwiththeaveragesizetournament
of40teamsforsoccerhosting(12tournamentsayear=$192,000inteamfees),32teamsfor
lacrosseperteam(6tournamentsayear=$76,000)and16teamsforrugby(3tournaments
ayear=$19,000).21totaltournamentsayearbetweenthesportswiththeaverageteam
paying$400perteam=$287,000fromteamtournamentfees.70%oftheteamsfor
externaltournamentscouldbeoutoftownteams.
• Clinics:4basketballandvolleyballclinicsayearwith200participantsineachclinicx$200a
week=$160,000
• Showcases:3showcasesforeachsportayear.Totalrevenue$15,000asport
• Rentals:200courtrentalsat$75anhourx2hourminimum=$30,000
• Sponsorships:$1,000percourtx12courts=$12,000
• Advertising:$25,000forscoreboards,trashcans,informationpieces,website
• Admissions:$5forstateandnationaltournamentsperspectator
• Fitnessclubfee:$35singleamonth,$60coupleamonthx1,500membersat60%ofthe
membershipbeingsingleand40%beingcoupleandfamilies
• LeasefromRehabCenter:$12asquarefootat3,000squarefeet
• Concessions:$600,000grossx15%ofthegross=$90,000
• AdditionalrevenuethatcouldbeincorporatedfortheFieldHousecouldcomefromone
timeeventsportstournamentssuchaspingpongtournamentsorbadmintontournaments
buttheserevenuesorcostswerenotincorporatedintotheproformaasthisisspeculative
anditcouldrequiretheoperatortodogreaterresearchonthesesportsastohowlargea
marketisavailablefortournamentssuchasthese.
• AsoperatorsofthefacilitytheCountycouldexpecttokeepallofthefeesforTournaments
theyspecificallydevelopforthesite.IftheCountyreceivesawardsforregionalandnational
tournamentstheywouldget85%ofthegrossfromtheTournamentevent.The15%goesto
thegoverningbodyofthesportbeingplayedatthesite.Ifthegoverningbodyissupplying
theofficialsfortheeventthegrosswillgodownto50%forhostingthesite.
TotalRevenues=$1,693,300
OperationalProForma
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43LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ProFormaRevenues&Expenditures
LEONCOUNTYMULTI‐PURPOSEFIELDSSPORTSCOMPLEX
REVENUESANDEXPENDITURES
1thYear 2ndYear 3rdYear 4thYear 5thYear 6thYear
Revenues*
External $539,900.00 $556,097.00 $572,779.91 $589,963.31 $607,662.21 $625,892.07
Internal $366,100.00 $377,083.00 $388,395.49 $400,047.35 $412,048.78 $424,410.24
TotalRevenues $906,000.00 $933,180.00 $961,175.40 $990,010.66 $1,019,710.98 $1,050,302.31
Expenditures $1,417,171.33 $1,461,663.90 $1,507,917.41 $1,556,001.89 $1,605,990.14 $1,657,957.87
($511,171.33) ($528,483.90) ($546,742.01) ($565,991.22) ($586,279.15) ($607,655.56)
TotalCostRecovery 64% 64% 64% 64% 63% 63%
*NOTE:Revenuesassumeafull‐timeyearofoperations.Firstyearrevenuescouldbesignificantlylessbasedonwhen
duringthefiscalyearthefacilitystartsoperations,andtheinitialmarketingandpromotionalefforts.PROSanticipates
thatthefullpotentialrevenueswillbereachedbythefifthyearofoperations.
NetRevenuesOver(Under)
Expenditures
ProFormaRevenues&Expenditures
LEONCOUNTYFIELDHOUSE
REVENUESANDEXPENDITURES
1thYear 2ndYear 3rdYear 4thYear 5thYear 6thYear
Revenues*
External $601,300.00 $619,339.00 $657,056.75 $717,983.65 $808,096.92 $936,805.81
Internal $1,092,000.00 $1,124,760.00 $1,193,257.88 $1,303,905.11 $1,467,556.69 $1,701,300.42
TotalRevenues $1,693,300.00 $1,744,099.00 $1,850,314.63 $2,021,888.75 $2,275,653.61 $2,638,106.23
Expenditures $1,421,875.20 $1,453,629.44 $1,486,649.35 $1,520,985.42 $1,556,690.16 $1,593,818.17
$271,424.80 $290,469.56 $363,665.28 $500,903.34 $718,963.45 $1,044,288.06
TotalCostRecovery 119% 120% 124% 133% 146% 166%
*NOTE:Revenuesassumeafull‐timeyearofoperations.Firstyearrevenuescouldbesignificantlylessbasedonwhen
duringthefiscalyearthefacilitystartsoperations,andtheinitialmarketingandpromotionalefforts.PROSanticipates
thatthefullpotentialrevenueswillbereachedbythefifthyearofoperations.
NetRevenuesOver(Under)
Expenditures
5.3OperationalProForma
Table1:ProFormaRevenues&ExpendituresMulti‐PurposeFieldsSportsComplex
Table2:ProFormaRevenues&ExpendituresFieldhouse
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
44LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ProFormaRevenues&Expenditures
LEONCOUNTYMULTI‐PURPOSESPORTSFIELDS&FIELDHOUSE
REVENUEMODEL
DIVISION ACCOUNTTITLE PRICE UNITS REVENUES EXPLANATION
REVENUES
Sessions/
Events
Participants
/Teams
Multi‐PurposeSportsFields Tournaments‐Soccer $500.00 12 48 $288,000.00
Average$500pertea mwiththeaveragesizetournamentof48
tea ms fors occe rhosting12tournamentsaye a r
Multi‐PurposeSportsFields Tournaments‐Lacrosse $500.00 32 6 $96,000.00
32tea ms forLacrosseperte a mwith6tournamentsaye a r
Multi‐PurposeSportsFields Tournaments‐Rugby $500.00 16 3 $24,000.00
16tea ms forrugby3tournamentsaye a r
Multi‐PurposeSportsFields EventAdmissions $4.00 3 1,200 $14,400.00
Admissionsforselectedstatecha mp i on s hi pevents(3aye a r) will
be$5foranadultand$3dollarspernonplayingchild(18and
under)‐40tea ms x12kidsperteamx2.5personsperkidxaverage
of$4dollarsperpersonx3eventsaye a r
Multi‐PurposeSportsFields Sponsorships $500.00 50 1 $25,000.00
$500aseasonwith50sponsorsforthe compl ex
Multi‐PurposeSportsFields Wi‐FiRevenue $20,000.00 1 1 $20,000.00
Wi‐Firevenue$20,000
Multi‐PurposeSportsFields Concessions $52,500.00 1 1 $52,500.00
Co nce s s i o n re ve nu e basedon$350,000ingrossrevenue@15%
commission
Multi‐PurposeSportsFields FieldRentals‐External $200.00 100 1 $20,000.00
$200afieldforatwohourtimeperiodminimumwith100re nta l s a
ye a r
Multi‐PurposeSportsFields LeagueFees $600.00 2 288 $345,600.00
$500‐$800fortea ms withanaverageof$600pertea mperseason
foratota l of500teams or250perseasoninthesportsofsoccer,
lacrosse,andrugby.`12fieldsx2tea mx4hoursx3days=288
Tea msx$600dollarsatea mperseason(2)
Multi‐PurposeSportsFields FieldRentals‐Internal $200.00 100 1 $20,000.00
$200afieldforatwohourtimeperiodminimumwith100re nta l s a
ye a r
Multi‐PurposeSportsFields MiscellaneousRevenues $500.00 1 1 $500.00
TOTALMULTIPURPOSEFIELDREVENUES
$906,000.00
DIVISION ACCOUNTTITLE PRICE UNITS REVENUES EXPLANATION
REVENUES
Sessions/
Events
Participants
/Teams
Fieldhouse TournamentFees:basketball
andvolleyball
$500.00 16 32 $256,000.00
16tournamentsaye a rwithanaverageof32tea ms atournamentx
$500pertea m
Fieldhouse TournamentFees:Lacrosse $500.00 6 32 $96,000.00
32tea ms forLacrosseperte a m(6tournamentsaye a r)
Fieldhouse TournamentFees:Rugby $500.00 3 16 $24,000.00
16tea ms forrugby(3tournamentsaye a r)
Fieldhouse TournamentFees:Wrestling $35.00 2 450 $31,500.00
Wrestlingwithtwotournamentsperye a rwi th450participantsper
tournamentat$35perparticipant
Fieldhouse CheeringLeadingEvents $390.00 2 60 $46,800.00
Twoeventsaye a rwith60teams
Fieldhouse Showcases $2,500.00 6 1 $15,000.00
Showcases‐3showca s e s foreachsportaye a r
Fieldhouse Concessions $90,000.00 1 1 $90,000.00
$600,000grossx15%ofthe gross
Fieldhouse Sponsorships $1,000.00 12 1 $12,000.00
$1000acourtx12courts
Fieldhouse Rentals‐External $75.00 400 1 $30,000.00
200courtre nta l s at$75dollarsahourx2hourminimum
Fieldhouse Clinics $200.00 4 200 $160,000.00
(4)basketballandvolleyballclinicsaye a rwith200kidsineach
clinicx$200aweek
Fieldhouse Rentals‐Internal $75.00 800 1 $60,000.00
400courtre nta l s at$75dollarsahourx2hourminimum
Fieldhouse FitnessClub‐Singe $35.00 12 900 $378,000.00
$35singleamonth,$60coupl e amonthx1500members@60%of
themembershipbeingsingleand40%beingcoupleandfamilies.
Fieldhouse FitnessClub‐Couple $60.00 12 600 $432,000.00
Fieldhouse RehabCenterLease $12.00 3,000 1 $36,000.00
$12asquarefootat3,000squarefeet
Fieldhouse Advertising $25,000.00 1 1 $25,000.00
$25,000forscoreboards,trashca n s,informationpieces,web‐site
Fieldhouse MiscellaneousRevenues $1,000.00 1 1 $1,000.00
TOTALFIELDHOUSEREVENUESANDPASSES
$1,693,300.00
Table3:Multi‐PurposeSportsFieldsandFieldhouseRevenueModel
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
45LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ACCOUNTTITLE BUDGET EXPLANATION
PERSONALSERVICES
FieldStaff $150,000.00 3FT,1‐$60,0002‐$45,000
PartTime $38,880.00 4PT@average$13.50foraverage30hrs/wk
for24weeks
Overtime $5,000.00
Employer'sShareofFICA $12,330.77 6.36%ofSalariesandWages
Employer'sShareofMedicare $2,814.31 1.49%ofSalariesandWages
AdditionalFull‐TimeBenefits $54,250.00 35%ofFullTimeRegular
Total PersonalService
s
$263,275.08
SUPPLIES
Stationary&PrintedMaterials $0.00
OfficeSupplies $500.00
Gasoline $2,400.00
Garage&MotorSupplies $1,200.00
RepairParts $1,200.00
SmallTools&MinorEquip. $2,400.00
OtherMaint.Supplies $1,000.00
SafetySupplies $4,000.00 Firstaidsuppliesforcenter
GeneralProgramSupplies $1,200.00
Food&Beverages $0.00
RetailGoods $0.00
OtherMiscellaneous $1,000.00
Total Supplies $14,900.00
Table4:Multi‐PurposeSportsFieldsExpenses(1of3)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
46LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
OTHERSERVICES&CHARGES
ConsultingFees $0.00
MedicalFees(DrugTests) $2,000.00
Qua rte rl yrandomscreeningsforall
employees
ProgramContractors
InfoSysMaint/Contracts $1,200.00
PhoneandITsystemsupport
CriminalBackgroundChecks $0.00
Marketing&Promotions $66,531.97
5%ofotherexpenditures
SecurityServices $1,200.00
Ala rmmonitoring
CateringServices $0.00
OtherProfessionalFees $0.00
Postage $0.00
NewsletterPostage $0.00
TravelFees&Expenses
TrainingTravel&Lodging $4,500.00
TravelPerDiem $0.00
TelephoneLineCharges $0.00
CellularPhoneFees $1,000.00
Overagecharges foruseofpersonalcel l
phones
Printing(NotOfficeSupplies) $0.00
GeneralInsurance $54,000.00
EventsMaintenance $81,600.00
20%ofTournamentRevenues
Officials $40,000.00
$20for2,000hours
Electricity $300,000.00
12fieldsX$25,000
Water&Sewer $100,000.00
4monX$500X50acres
Gas $0.00
CableService $1,800.00
EquipmentRepairs&Maint.
FieldMaintenance $108,000.00
$18,000perengineeredfield
FieldMaintenance $24,000.00
$4,000perall‐weatherfield
GeneralAreaMaintenance $225,000.00
$5,000/a cre for45acres
TrashCollection $3,000.00
$250/MonDumpster
OtherCont.Services
AutoRepair&Maintenance
EquipmentMaint.Contract
SoftwareMaint.Contracts $0.00
Copier $10,000.00
OtherRental&Leases $1,200.00
Watercool ers
Subscriptions $120.00
Organization&MembershipDues $1,000.00
StaffClothing $3,400.00
17@$200ea.
ParticipantClothing $5,000.00
IrrigationMaterials $12,000.00
RepairParts $10,000.00
Plumbing,Hardware,Electrical,Lighti ng,
etc…
SmallTools&MinorEquip. $5,000.00
Mi s c.andSpecialtyTools
OtherMaint.Supplies $12,000.00
Lub ri ca nts ,lightbulbs,etc.
SafetySupplies $1,500.00
SafetyGlasses,Gloves,Harness,etc…
InternalInstructionFees $2,500.00
Cu s to m e rservicetraining,CPR/Fi rs t
Aid/AEDtraining
ExternalInstructionalFees $2,000.00
OtherFees&Licenses $2,730.00
ASCAPlicenseformusic($730),CPR /F i rs t
Aid/AEDcertifications($8x250)
Refunds,Awards&Indemnities $0.00
SpecialProjects $1,000.00
Staffmorale/incentives
SalesTaxPaid $0.00
Total OtherServices $1,083,281.97
Table5:Multi‐PurposeSportsFieldsExpenses(2of3)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
47LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
CAPITALOUTLAY
Furniture&Fixtures $0.00
ComputerEquipment $0.00
Software $0.00
ParksEquipment $35,714.29 AnnualReplacementCos ts
OfficeEquipment $0.00
Total CapitalOutlay $35,714.29
TRANSFERS
Maintenance/ReplacementEndowmentFund $20,000.00 $1.00perPa rti ci p a nt‐Es ti ma te d20,000
participants
$0.00
Total Transfers $20,000.00
TOTALEXPENSES TOTALEXPENS
E
$1,417,171.33
NETREVENUE/(LOSS) ($511,171.33)
costrecovery** 63.9%
ACCOUNTTITLE BUDGET EXPLANATION
PERSONALSERVICES
FieldhouseStaff $195,000.00
4FT,1‐$60,0003‐$45,000
MaintenanceStaff $135,000.00
3FT@$45,000
PartTime $116,640.00
12PT@average$13.50foraverage30
hrs/wkfor24weeks
Overtime $5,000.00
Employer'sShareofFICA $28,724.30
6.36%ofSalariesandWages
Employer'sShareofMedicare $6,654.94
1.49%ofSalariesandWages
AdditionalFull‐TimeBenefits $117,250.00
35%ofFullTi meRegular
Total PersonalService
s
$604,269.24
SUPPLIES
Stationary&PrintedMateri als $0.00
Businesscards ,stationary,envelopes,
cards
OfficeSupplies $10,000.00
SafetySupplies $4,000.00
Firstaidsuppliesforcenter
OtherMiscellaneous $1,000.00
Total Supplies $15,000.00
Table6:Multi‐PurposeSportsFieldsExpenses(3of3)
Table7:FieldhouseExpenses(1of3)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
48LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
OTHERSERVICES&CHARGES
ConsultingFees $0.00
MedicalFees(DrugTests) $3,000.00
Qua rterl yra n domscreeningsforall
employees
InfoSysMaint/Contracts $7,500.00
PhoneandITsystemsupport
CriminalBackgroundChecks $0.00
Marketing&Promotions $66,755.96
5%ofotherexpenditures
SecurityServices $2,400.00
Ala rmmonitoring
CateringServices $0.00
OtherProfessionalFees $0.00
Postage $4,000.00
NewsletterPostage $0.00
TrainingTravel&Lodging $4,500.00
TravelPerDiem $0.00
TelephoneLineCharges $0.00
CellularPhoneFees $1,000.00
Overagech a rge s foruseofpersonalce l l
phones
Printing(NotOfficeSupplies) $0.00
ClassifiedAdvertising $0.00
GeneralInsurance $96,000.00
EventsMaintenance $51,200.00
20%ofTournamentRevenues
Officials $40,000.00
$20for2,000hours
CardioEquipmentLease $72,000.00
30Stationsat$200/month
Electricity $320,000.00
$4.00/SF
Water&Sewer $20,000.00
$.25/SF
Gas $20,000.00
$1/SF3months
CableService $1,800.00
TrashCollection $3,000.00
$250/MonDumpster
SoftwareMai nt.Contracts $0.00
Copier $10,000.00
OtherRental&Leases $1,200.00
Watercool ers
Subscriptions $120.00
Organization&MembershipDues $1,000.00
StaffClothing $3,400.00
17@$200ea.
ParticipantClothing $5,000.00
BuildingMaterials $12,000.00
Pa i n t,Lumbe r,Nails,Screws,Glues,etc…
RepairParts $10,000.00
Plumbing,Hardware,Electrical ,Lighting,
etc…
SmallTools&MinorEquip. $5,000.00
Mi s c.andSpecialtyTool s
OtherMaint.Supplies $12,000.00
Lubricants,lightbulbs,etc.
SafetySupplies $1,500.00
SafetyGlasses,Gloves,Harness,etc…
InternalInstructionFees $2,500.00
Cu s to me rservicetra i ni ng,CPR /F i rs t
Aid/AEDtrai ni ng
ExternalInstructionalFees $2,000.00
OtherFees&Licenses $2,730.00
ASCAPlicenseformusic($730),CPR/F i rs t
Aid/AEDcertifications($8x250)
Refunds,Awards&Indemnities $0.00
SpecialProjects $1,000.00
Staffmorale/incentives
SalesTaxPaid $0.00
Total OtherServices $782,605.96
Table8:FieldhouseExpenses(2of3)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
49LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
CAPITALOUTLAY
Furniture&Fixtures $0.00
ComputerEquipment $0.00
Software $0.00
OfficeEquipment $0.00
Total CapitalOutlay $0.00
TRANSFERS
Maintenance/ReplacementEndowmentFund $20,000.00
$1.00perPa rti ci p a nt‐Es ti ma te d20,000
participants
$0.00
Total Transfers $20,000.00
TOTALEXPENSES TOTALEXPENS
E
$1,421,875.20
NETREVENUE/(LOSS) $271,424.80
costrecovery** 119.1%
Table9:FieldhouseExpenses(3of3)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
50LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ProFormaRevenues&Expenditures
LEONCOUNTYMULTI‐PURPOSESPORTSFIELDS
REVENUESANDEXPENDITURES
SERVICETITLE Revenues Expenditures
Revenues
Over(Under)
Expenditures
Cost
Recovery‐
Percent
Multi‐PurposeFields $906,000.00 $1,417,171.33 ($511,171.33) 64%
Total$906,000.00 $1,417,171.33 ($511,171.33) 64%
SERVICETITLE Revenues Expenditures
Revenues
Over(Under)
Expenditures
Cost
Recovery‐
Percent
ReplacementEndowment $20,000.00 $0.00 $20,000.00N/A
N/A
Total$20,000.00 $0.00 $20,000.00 N/A
ProFormaRevenues&Expenditures
LEONCOUNTYFIELDHOUSE
REVENUESANDEXPENDITURES
SERVICETITLE Revenues Expenditures
Revenues
Over(Under)
Expenditures
Cost
Recovery‐
Percent
Fieldhouse $1,693,300.00 $1,421,875.20 $271,424.80119%
Total$1,693,300.00 $1,421,875.20 $271,424.80 119%
SERVICETITLE Revenues Expenditures
Revenues
Over(Under)
Expenditures
Cost
Recovery‐
Percent
ReplacementEndowment $20,000.00 $0.00 $20,000.00N/A
N/A
Total$20,000.00 $0.00 $20,000.00 N/A
Table10:Multi‐PurposeSportsFieldsRevenues&ExpendituresProjections
Table11:FieldhouseRevenues&ExpendituresProjections
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
51LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Thefollowingconstructioncostinformationisbeingprovidedasapreliminaryopinionofprobable
constructioncostandisbasedonavarietyofsourcesincludinghistoriccostdata,Meanscostdataand
gatheredinformationfromsuppliersandcontractors.Siteconstructioncostsandlandsaleswillneedto
beadjustedfollowingsiteselectionandfurtherevaluationofexistingconditions.Allestimate
informationissubjecttochange.Thecostdatareferringspecificallytotheindoorfacilityasindicatedin
thefollowingtableshasbeenupdatedtoreflectvariousprototypicalsiteconditions(urbanand
suburbantypicalconditions)andcanbefoundinSection7.11.
Table12:SummaryofBudgetaryOpinionofProbableCost
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
52LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Table13:BudgetaryOpinionofProbableCost–Multi‐PurposeFieldsSportsComplex‐12Fields
(FutureExpansionto16Fields)
OperationalProForma
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
53LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Table14:BudgetaryOpinionofProbableCost–Fieldhouse
OperationalProForma
LeonCounty,FloridaMulti‐PurposeSportsComplex&Fieldhouse
54LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
SportsTournamentGeneralEconomicImpactEstimations
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
136 18 27 972 3 143$ 416,988$ 600,463$ 486 82.43$ 31,274$ 2,003$ 11.44
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
12 432 216 324 11,664 36 143$ 5,003,856$ 7,205,552.64$ 5,832 82.43$ 375,289$ 24,036.59$ 137
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
15
0
18 27 1,35
0
3 143$ 579,15
0
$ 833,976$ 675 82.43$ 43,436$ 2,782$ 15.88
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
12 600 216 324 16,200 36 143$ 6,949,80
0
$ 10,007,712.00$ 8,100 82.43$ 521,235$ 33,384.15$ 191
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
164 18 27 1,728 3 143$ 741,312$ 1,067,489$ 864 82.43$ 55,598$ 3,561$ 20.33
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
12 768 216 324 20,736 36 143$ 8,895,744$ 12,809,871.36$ 10,368 82.43$ 667,181$ 42,731.71$ 244
ProForma30Tournament50Teamprojection
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
15
0
18 27 1,35
0
3 143$ 579,15
0
$ 833,976$ 675 82.43$ 43,436$ 2,782$ 15.88
Quantity Teams Participants VisitorsperTeamTotalVisitors Days DailySpending DirectSpending EconomicImpact RoomNights AD
R
SalesTax TDTax Jobs
30 1,500 54
0
81
0
40,500 9
0
143$ 17,374,500$ 25,019,280$ 20,250 82.43$ 1,303,087.5
0
$ 83,460.38$ 476
Jobs‐JobscalculatedbyVisitFlorida(85visitors=1Job)
SalesTax‐calculatedby(DirectSpending)X(.075)
TDTax‐TourismDevelopmentTaxcalculatedby(RoomNights)X(ADR)X(.05)
VistiorsPerTeam‐#isbasedonthecalculationof.5personsperparticipant
DailySpending‐basedonDailySpendingrateprovidedbytheFloridaSports
Foundation
DirectSpending‐theformula(Days)X(#ofVisitors)X(DailySpendingRate)
EconomicImpact‐theformla(DirectSpending)X(1.44fromDr.Bonn's
Research)
RoomNights‐theformula(TotalVisitors)X(2nights)/(4personsperroom)
ADR‐AverageDailyRateprovidedbySmithTravelReport2012
SectionSix:EconomicImpact
Table15:SportsTournamentGeneralEconomicImpactEstimation
TheDivisionofTourismDevelopmentprovidedthefollowingeconomicimpactestimation.Theeconomicimpactfromsportstournaments
demonstratesaverystrongeconomicimpactandvaluetotheregionasdemonstratedinthetablebelow.
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
55LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
SectionSeven:SiteSelection
Upondeterminingpreliminaryfacilityrecommendationsbasedonthemarketstudy,potential
developmentsiteshavebeenidentifiedthatcanaccommodatethoserecommendations.Identifiedsite
opportunitieswereevaluatedbasedonavarietyofcriteria.Connectivity,proximitytoexistingservices,
sitefeatures,andeconomicdevelopmentconsiderationsareevaluatedinordertoascertainthe
appropriatenessofeachsiteinconnectionwiththerecommendationsderivedfromthemarketand
destinationfactorsoutlinedinsections1‐4ofthisreport.
7.1OverviewofSiteSelection
TheTeamutilizedCountyprovidedGISdatatocreatemapsillustratingnaturalfeatures,growthpatterns,and
existinginfrastructurethathelpedinformanddrivethesiteassessmentprocess.TheTeamalsometwith
Tallahassee–LeonCountyPlanningDepartmenttoobtaincurrentandprojectedpopulationsand
demographicsforaten(10)yearplanninghorizonandtoidentifyplanningconsiderationsthatshouldbe
takenintoaccountwhenselectingpotentialsites.
Duringthismeeting,thePlanningDepartmenthighlightedvariousissuesrelatedtogrowthintheregion.
Oneparticularlyimportantconsiderationincludedthetrendofresidentsmovingbackintotheurban
core.Thisprovidesincreasedopportunitytofurtherexpandalternativetransportationeffortsin
attempttoconnectdevelopmentnodesthroughpublictransportationandmulti‐modaltrailsystems
andtoprovideadditionalservicesandeconomicgeneratorswithintheUrbanServiceArea(USA).
AnotherkeyfactortoconsideristheCounty’sComprehensivePlan.PerthePlan,developmentis
limitedtowithintheUSAinkeepingwiththedesirefortheCityandCountytogrowinaneconomically
efficientandenvironmentallyresponsiblemanner,promotingfiscalresponsibilityandnaturalresource
preservation.AllbutthreeofthepotentialsitesarewhollycontainedwithintheUSA,withthosethree
exceptionsstraddlingtheUrbanServiceAreaboundaryedge.
Generallyspeaking,majorgrowthandredevelopmentopportunitiesareprimarilylimitedtotheurban
core,south,andeastsidesofthecounty.ApalachicolaNationalForestconstrainsgrowthintothe
southwestsideoftheCountywhilegrowthtothenorth/northwestisconstrainedbyseverallakes,such
asLakeJackson,CarrLakeandLakeIamonia,wetlands,andothernaturalfeatures.SeeFigure27fora
mapoftheCountyshowinggeneralfeaturesandgrowthconstraints.
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
56LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Figure27
–
CountyMap
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
57LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
7.2SiteSelectionMethodology
SitesforconsiderationwereinitiallyidentifiedbyLeonCountyStaff,theprojectSteeringCommittee,
andtheConsultantteambasedonavailablepubliclands(keyCountyownedparcelsandother
propertiesheldbypublicentitiessuchasCityofTallahasseeandBlueprint2000),undevelopedprivate
sectorparcelsofadequatesize,potentialredevelopmentsites,andlocalrealestate/development
knowledge.
Upontheinitialsiteidentification,REIandWood+Partnerspreparedananalysisofdevelopment
suitabilitybycreatingamatrixthatratesvarioussitecriteriaaffectingthedevelopmentoftheproposed
facility.Thesecriteriaincludebutarenotlimitedtoconnectivitytocentraltransportationnetworks
(roads,transit,sidewalks/trails),adjacencytoexistingfacilitiesandservices,existingconditions
(topography,soils,vegetation,hydrology),andzoning.Potentialsiteopportunitiesalsotookinto
accounttherecommendedfacilitytypeinordertodeterminethemostfeasiblesitesforspecificfacility
developmentpotential.
Thematrixwasdevelopedbyevaluatingthepotentialsiteswithinfourdistinctcategories.Categories
includeConnectivity,Proximity,SiteFeatures,andEconomicDevelopment.Withineachcategoryare
specificcriteriauponwhicheachsiteisevaluated.ThefulllistofcriteriacanbefoundinFigure53.This
evaluationmethodprovidesameanstoeffectivelycomparetheviabilityanddevelopmentpotentialof
varioussites.Eachsiteisgivenaratingfromone(1)tofive(5)withwhichtorateeachcriterion;with
one(1)beingnotasdesirableandfive(5)beingthemostdesirable.Moredetailedinformation
regardingtheratingbreakdownforeachcriterioncanbefoundinsubsequentsections5.4–5.7.
7.3ReviewofPotentialSites
Table16belowlistsallsitesinitiallyconsideredfordevelopmentofasportscomplexorfacilitywithin
LeonCounty.Theyarelistedindescendingorderbasedontheirtotalacreage.Thenumbersontheleft
sideofthetablecorrespondtoaparticularsite’slocationasdepictedonFigure28anddonotdenote
anykindofrankingorder.
Currentownershipinformationisalsoincludedinthetable.Itshouldbeunderstoodthatsomesites
suchastheNorthwoodCenter,theSt.JoeCompanyproperties,andvariousothersmaynotcurrentlybe
onthemarketormaybeotherwiseoccupied.Thesesiteswereconsideredbecauseoflocation,
potentiallandavailability,and/oranticipatedrelocationofcurrenttenantsand/orredevelopment
potential.
ThegeographicdistributionofthepotentialsitesisfairlyevenlydispersedthroughouttheCounty.
PotentialsiteswereidentifiedinthenorthernportionoftheCounty,theeastandsoutheastareas,the
westandsouthwestareasofLeonCounty,andthecentralcoreofthecity.Thiswasdoneinorderto
testvariousgeographicareaswithintheCountyaswellasspecificsitecriteria.
PotentialSites Ac.(+/‐)Ownership
1.Southwood3,937 St.JoeCompany
2.SoutheastSide2,275 St.JoeCompany
3.OrangeAve/Blairstone995EnglishFamily
4.WelauneeHeel892PowerhouseInc.
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5.TomBrownPark(expansion
within)799LeonCounty
6.WelauneeToePhase1505CNL,Toe2
7.WelauneeToePhase2429COT
8.FallsChase373RedusFallschase
9.I‐10/CapitalCir.NW(ParkPlace)302Cap.CircleDevelopment,HighGroundInvestments,
ShallowLakePartners,North10CapitalAssoc.
10.AirportAdjacent1226COT,Blueprint2000
11.DeVoeMooreProperties215VariousDeVoeMooreEnterprises
12.TallahasseeMall189StilesFarmLLC
13.ApalacheeRegional(expansion
within)160LeonCounty
14.NortheastPark100LeonCounty
15.Fairgrounds90LeonCounty
16.AirportAdjacent265St.JoeCompany
17.FSUIntramuralAdjacent42LeonCounty
18.MesserParkExpansion27.4COT/LeonCounty/SusanTully,et.al.
19.NorthwoodCenter24NorthwoodAssociatesLLC
20.CapitalCir.NW/Hwy90(Tax
World)24WellsFargo,CapitalCenterInvestors
21.Downtown5.3COTCRA
Table16–PotentialSiteList
Sitesaslistedabovethatwereultimatelynotconsideredasdevelopmentopportunitiesforeitherthe
fieldhouseormulti‐purposefieldrecommendationinclude:
• NortheastPark–sitededicatedforthepurposeofbuildingamenitiesforlocalresidents
• TomBrownPark–privateuserestrictionsassociatedwiththefederallanddeededtothe
CountyandleasedtotheCity
Severalsiteswereconsideredonlyforthedevelopmentofthefieldhouse,astheirtotalacreage
precludedthemfromaccommodatingthenecessarylandrequiredtodevelopthemulti‐purposefield
complex.Asstatedintheproformaassumptions,theminimumacreageneededforthedevelopmentof
themulti‐purposefieldcomplexis80acres.Thosesitesaslistedabovethatdonotmeetthenecessary
acreageandthereforearenotbeingconsideredformulti‐purposefielddevelopmentinclude:
• AirportAdjacent2–65acres
• FSUIntramuralAdjacent–42acres
• MesserParkExpansion–27.4acres
• NorthwoodCenter–24acres
• CapitalCir.NW/Hwy90(TaxWorld)–24acres
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Figure28
–
SiteLocationMap
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7.4ConnectivityEvaluation
I‐10Interchanges:ThefirstcriterionintheConnectivitycategoryisasite’sproximitytoI‐10
interchanges.Currently,thereare4primaryinterchangesfromI‐10intoLeonCountincluding,fromthe
east,MahanDrive(Highway90),ThomasvilleRoad,MonroeStreetandBlueStarHighway(Highway90).
Asite’sproximityandeaseofaccesstoaninterstateinterchangeisavaluablefactortoconsiderwhen
attractinguserswithinthe200miletargetarea.Connectivitytotheinterstateallowsparticipantsto
traveltoandfromthesitewithgreaterease.Siteswerescoredbasedontheir1mileor5mileproximity
totheinterchange.Distancesweregeneratedfromcreatingastraightlineradiusatboth1mileand5
milesfromthecenteroftheinterchangeasshowninFigure29.
ScoringBreakdown
2–sitelocatedoutsideallmappeddistances
4–sitelocatedat5mileedge
6–sitelocatedwithin5miledistance
8–sitelocatedat1mileedge
10–sitelocatedwithin1miledistance
MajorRoadways:MuchlikeaccesstotheInterstate,asiteshouldbeeasilyaccessibletomajor
roadwayswithinthehostcommunity.Siteswerescoredbasedontheirproximitytoselectprinciple
arterialroadswithina¼mile,½mile,¾mile,or1miledistanceasshowninFigure30.ThePrinciple
ArterialRoadsselectedforsiteselectionpurposesareMonroeStreet,TennesseeStreet,MahanDrive,
ApalacheeParkway,CapitalCircle,ThomasvilleRoad,CrawfordvilleRoad,andWoodvilleHighway.
TheseprinciplearterialroadswereselectedastheyserveasprimaryconnectorsintotheCountyfrom
surroundingareas.
ScoringBreakdown
1‐sitelocatedoutsideallmappeddistances
2–sitelocatedwithin1miledistance
3–sitelocatedwithin3/4miledistance
4–sitelocatedwithin1/2miledistance
5–sitelocatedwithin1/4miledistance
MultiModalDistrict:WiththePlanningDepartment’scommitmenttoprovidingmasstransit
opportunities,sitesthatarelocatedwithinthedesignatedMultiModalDistrictarescoredasmore
desirable.Linkingasitetothehostcommunitythroughmasstransitisanassetthatprovidesincreased
connectivityandaccesstoentertainment,lodging,andretailcentersthroughoutthecity.Eachsite’s
proximitytotheMultiModalDistrictcanbeseeninFigure31.
ScoringBreakdown
1–sitelocatedoutsideMMDboundary
3–sitelocatedatboundaryedge(outside)
5–sitelocatedinsideMMDboundary
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Airport:Connectivityandaccesstotheairportisaconsiderationtotakeintoaccount,especiallywhen
promotingandattractingstatewide,southeastern,andnationalsportingevents.Siteswerescored
basedontheirproximitytoTallahasseeRegionalAirportwithina1mile,5mile,or10miledistanceas
showninFigure32.
ScoringBreakdown
1–sitelocatedoutsideallmappeddistances
2–sitelocatedwithin10miledistance
3–sitelocatedwithin5miledistance
4–sitelocatedwithin1miledistance
5–sitelocateddirectlyadjacenttoairport
Walkability/Bikeability:Pedestrianconnectivitytoanewsportscomplexorfacilityisdesirable.
Pedestrianconnectivityallowsuserstoeasilyaccessadjacentserviceswithouthavingtodependon
automobilesormasstransit.Siteswerescoredontheirrelationship/proximitytoexistingsidewalkand
trailsystemsthroughoutthecountyasshowninFigure33.
ScoringBreakdown
1–siteisnotatallconnectedviasidewalksand/ortrails
3–siteissomewhatconnectedviasidewalksand/ortrails
5–siteishighlyconnectedviasidewalksand/ortrails
ThetopscoringfieldhousesiteswithintheConnectivitycategoryinclude:
- TallahasseeMall–23points
- NorthwoodCenter–23points
- Downtown–23points
ThetopscoringmultipurposefieldsiteswithintheConnectivitycategoryinclude:
- TallahasseeMall–23points
- WelauneeHeel–20points
- I‐10/CapitalCir.NW(ParkPlace)–20points
- Fairgrounds–20points
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Figure29
–
DistancefromInterstate10Interchanges
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Figure30
–
DistancefromMajorRoadways
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Figure31
–
ProximitytoMultiModalTransportationDistrict
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Figure32
–
ProximitytoTallahasseeRegionalAirport
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Figure33
–
ConnectivitytoExistingSidewalksandTrails
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7.5ProximityEvaluation
Hotel:Potentialsiteswerealsoscoredontheirproximitytolocalservices,thefirstofwhichbeinghotels
andmotels.Hotel/motellocationswerederivedfromcountyGISlandusedata.Eachpotentialsitewas
scoredbasedonitsdistancefromexistinghotel/motellocationswithinaone(1)mile,five(5)mile,or
greaterdistanceasshowninFigure34.
ScoringBreakdown
2–sitelocatedoutsideallmappeddistances
4–sitelocatedat5mileedge
6–sitelocatedwithin5miledistance
8–sitelocatedat1mileedge
10–sitelocatedwithin1miledistance
RegionalRetail:Accessibilitytoretailandentertainmentdestinationsenhancesasite’sdevelopment
appeal,providingthenecessarysupportservicesanddesiredactivitycentersthatdrawspendingdollars
intothelocaleconomy.Regionalshoppingandentertainmentdistrictsidentifiedforpurposesofthis
studyincludeDowntown,Midtown,MarketSquare,NorthMonroe,andGovernor’sSquare/Apalachee
Parkway.Eachpotentialsitewasscoredbasedonitsdistancefromtheseregionallyrecognizeddistricts
withinaone(1)mile,five(5)mile,orgreaterdistanceasshowninFigure35.
ScoringBreakdown
1–sitelocatedoutsideallmappeddistances
2–sitelocatedat5mileedge
3–sitelocatedwithin5miledistance
4–sitelocatedat1mileedge
5–sitelocatedwithin1miledistance
Hospital:Anotherfactortoconsider,especiallywhenexploringthedevelopmentofasportscentered
facility,isasite’sproximitytoareahospitals.Eachpotentialsitewasscoredbasedonitsdistancefrom
TallahasseeMemorialHospitaland/orCapitalRegionalMedicalCenterwithinaone(1)mile,five(5)
mile,orgreaterdistanceasshowninFigure36.
ScoringBreakdown
1–sitelocatedoutsideallmappeddistances
2–sitelocatedat5mileedge
3–sitelocatedwithin5miledistance
4–sitelocatedat1mileedge
5–sitelocatedwithin1miledistance
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ThetopscoringfieldhousesiteswithintheProximitycategoryinclude:
- TallahasseeMall–18points
- NorthwoodCenter–18points
- Downtown–18points
ThetopscoringmultipurposefieldsiteswithintheProximitycategoryinclude:
- TallahasseeMall–18points
- WelauneeToePhase1–15points
- DeVoeMooreProperties–15points
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Figure34
–
Hotel/MotelProximity
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Figure35
–
RegionalRetailProximity
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Figure36
–
HospitalProximity
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7.6SiteFeaturesEvaluation
ThedataprovidedforsitefeaturesevaluationistakenfromGISdataprovidedbytheCounty.While
certaincharacteristicsaremorespecificthanothers,itisrecommendedthatinordertofullyunderstand
theactualsitecharacteristics,furtherinvestigationwillberequired.Sitesurveysandsoilstestscan
revealinformationthatGISdataoftentimeswillnotbeabletopredict.However,inordertogetcloser
toasmallersub‐setofsitestoconsider,utilizingGISisanaffordableandeffectivewaytoquicklyget
baselineinformationabouteachsite.
Topography:Topographycanplayahugefactorintheeconomicandenvironmentalviabilityof
developingasite.Thepotentialsiteopportunitieswereevaluatedontheamountoflandthatwas
hinderedbysevereand/orsignificantgradeperCountyGISdataasshownonFigure37.Severegradeis
definedasslopesgreaterthan20%.Significantgradeisdefinedasslopesgreaterthanorequalto10%
andlessthanorequalto20%.
ScoringBreakdown
1–siteexhibitsseveregrade
2–siteexhibitssomewhatseveregrade
3–siteexhibitssignificantgrade
4–siteexhibitssomewhatsignificantgrade
5–siteexhibitsnosever/significantgradeconstraints
Vegetation:LeonCountyisgracedwithanabundanceofhighqualityforestsandcanopytrees.These
ecosystemsshouldbeprotectedwherepossible,especiallywithintheurbanenvironment.However,
whendevelopingsportsfieldsandfacilities,forests,specimentrees,andareasofdensevegetationcan
provetobeanencumbrance.Thepotentialsiteswereevaluatedfromamacrolevelonthepresenceof
highquality/nativeuplandforestsandexistingcanopytreesandassociated100’bufferasshownin
Figure38.Sitespecificdatarevealedonlythroughasitesurveywillbetheonlywaytoknowforcertain,
thequalityofvegetationpresentateachsite.
ScoringBreakdown
1–siteexhibitsmajorencumbrances
3–siteexhibitsminorencumbrances
5–siteexhibitsnoencumbrances
Hydrology/Wetlands:Anothernaturalfeaturethatcanbeaninsurmountableencumbranceis
hydrologicalfeaturessuchaswetlands,marshes,lakes,andstreams.Figure39depictsthesenatural
featuresaswellasareasoflocalizedfloodingandFEMAfloodzoneclassifications.
ScoringBreakdown
1–siteexhibitsmajorencumbrances
3–siteexhibitsminorencumbrances
5–siteexhibitsnoencumbrances
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DevelopmentConstraints:Developmentconstraintscanbedefinedasenvironmentalissuesassociated
withdevelopingbrownfields,codeand/orzoningrestrictionsthatmayarisefromredevelopingurban
sites,orasite’slocationoutsidetheurbanservicearealimits,amongothers.Thematrixratingsforthis
categorywerederivedfromevaluatingpotentialsitesatamacrolevelandsiteopportunitiesmay
requirefurthersitespecificinvestigationtodetermineifadditionaldevelopmentconstraintsexist.
ScoringBreakdown
1–siteexhibitsmajorknownencumbrances
3–siteexhibitsminorknownencumbrances
5–siteexhibitsnoknownencumbrances
Soils:Whendevelopingoutdoorsportsfacilities,soilsandtheirabilitytoprovideadequatedrainagecan
makeorbreakasite’sdevelopmentviability.Soilsalsoplayarolewhendevelopinganindoorfacility,
butconstraintscantypicallybestructurallyandfinanciallyovercome.Siteswithexcessivelyorvery
poorlydrainedsoilsareconsideredundesirable,astheirabilitytosustainareasofhealthyturfare
greatlydiminished.Moderatelywelldrainedandwelldrainedsoilsarethemostdesirableastheycan
typicallysupporthealthyturfestablishmentwhilestillquicklywickingawaywaterduringplaytimerain
events,allowingforagreaterpossibilityofresumingplay.However,duetothevariabilitythatcanexist
frombyutilizingbroad‐brushedsoilsdata,itishighlyrecommendedthatsitespecificsoilsinformation
becollectedtofullyunderstandthesoilsanddrainagecharacteristics.Soildrainageclassificationsfor
eachpotentialsitecanbefoundonFigure40.
ScoringBreakdown
1–siteexhibitsExcessivelyDrainedorVeryPoorlyDrainedsoils
2–siteexhibitsPoorlyDrainedsoils
3–siteexhibitsSomewhatPoorlyDrainedsoils
4–siteexhibitsModeratelywelldrainedsoils
5–siteexhibitswelldrainedsoils
ExistingandAdjacentLanduse:Figures41depictstheexistinglanduseofeachsiteaswellaslanduses
ofadjacentparcels.Itisimportanttodetermineboththeexistingandadjacentlandusesofpotential
sitestodetermineifthoseusesarecompatibleorincompatiblewitheachother.Forexample,ifan
adjacentlandusesuchasisresidentialisfoundtobeadjacent,itmaynotbeascompatible(duetothe
sportslighting)ascommercial,andwouldthereforebescoredasnotcompatible.
ScoringBreakdown
1–landusenotcompatible
3–landusesomewhatcompatible
5–landusecompatible
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Zoning:Muchlikeevaluatinglandusecompatibility,existingzoningcategoriesplayaroleinthe
developmentofasite.Itisassumedthatboththemulti‐purposefieldsandtheindoorfieldhouse
optionsareconsideredasactiverecreation.Thematrixscoreseachsiteastowhetheractiverecreation
isallowedwithinthecurrentzoningcategory.Ifnotallowed,asitewouldneedtogothroughthe
processofgettingrezonedtoacategorywhichallowsthistypeofactivity,potentiallyaddingtimeand
coststoadevelopmentproject.Figure42depictsthecurrentzoningcategoriesofeachpotentialsite.
ScoringBreakdown
1‐activerecreationnotallowablewithinzoningcategory
3–activerecreationallowablewithinzoningcategory
4–activerecreationandretailorhotelallowablewithinzoningcategory
5–activerecreation,retail,andhotelallowablewithinzoningcategory
ExistingUtilityinfrastructure:Potentialsiteswerealsoevaluatedontheirabilitytoconnecttoexisting
utilities.Existingutilitiesevaluatedincludeelectric,water,sanitarysewer,andgas.Evaluationwas
basedstrictlyontheavailabilityofexistingutilitiesatthedevelopmentsites.Furtherinvestigation
wouldneedtotakeplacetodeterminethecarryingcapacityofthoseexistingfacilities.
ScoringBreakdown
1–sitenotconnectedtoexistingutilities
3–sitesomewhatconnectedtoexistingutilities
5–sitewellconnectedtoexistingutilities
ThetopscoringfieldhousesiteswithintheSiteFeaturescategoryinclude:
- WelauneeToePhase2–43points
- Fairgrounds–42points
- CapitalCir.NW/Hwy90(TaxWorld)–42points
ThetopscoringmultipurposefieldsiteswithintheSiteFeaturescategoryinclude:
- WelauneeHeel–43points
- WelauneeToePhase2–43points
- WelauneeToePhase1–42points
- FallsChase–42points
- DeVoeMooreProperties–42points
- Fairgrounds–42points
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Figure37
–
ExistingTopography
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Figure38
–
ExistingVegetation
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Figure39
–
ExistingHydrologicalFeatures
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Figure40
–
ExistingSoilDrainageCapacity
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Figure41
–
ExistingandAdjacentLanduse
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Figure42
–
ExistingZoningDesignations
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7.7EconomicDevelopmentEvaluation
SiteswereratedbasedontheirimpactwitheconomicdevelopmentwithintheCounty.Thelocationof
theprojectcanberatedbasedonitsabilitytosupportnewsportsinfrastructureandrelated
developmentaswellassupportingexistingsportsinfrastructureservices.Also,ownershipofthe
propertymayplayamajorroleintheproject.
NewDevelopmentPotential(Greenfield):Developingagreenfield(notpreviouslydeveloped)site
providestheopportunityfornewdevelopmentpotentialcenteredaroundthesportscomplex,creating
anewgrowthdistrictandcouldpotentiallyattractnewcompaniesandvendorsandultimatelyeconomic
stimulustothearea.Thosesitesthatarecurrentlygreenfieldsprovidethemostopportunitytospur
newgrowthintheirrespectivelocations.
ScoringBreakdown
1–sitehaslownewdevelopmentpotential
3–sitehasnewdevelopmentpotential
5–sitehashighnewdevelopmentpotential
RedevelopmentPotential(Greyfield):Ontheotherendofthespectrumisredevelopmentofgreyfields
(previouslydevelopedsites).Redevelopinggreyfieldsprovidestheopportunitytoenhancethefabricof
theneighborhoodandsupportexistingbusinessaswellasutilizenewtechnologyandtechniquesto
developamoresustainableenvironmentthanwhatwaspreviouslylocatedatthesite.
ScoringBreakdown
1–sitehaslowredevelopmentpotential
3–sitehasredevelopmentpotential
5–sitehashighredevelopmentpotential
Ownership:Ideally,thepotentialsitewouldbeownedbyLeonCountyorotherpublicentitytoavoid
theburdenofhavingtopurchasetheland.Sitesweregivenascoreoffiveifalreadyownedbythe
County,athreeifownedbyanotherpublicagencysuchastheCityofTallahasseeorBlueprint2000,and
aoneifthesiteiscurrentlyownedbyaprivateentity.
ScoringBreakdown
1–siteexhibitsmajorencumbrances
3–siteexhibitsminorencumbrances
5–siteexhibitsnoencumbrances
ThetopscoringfieldhousesiteswithintheEconomicDevelopmentcategoryinclude:
- Fairgrounds–15points
- FSUIntramuralAdjacent–13points
- AirportAdjacent1–11points
- ApalacheeRegional–11points
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ThetopscoringmultipurposefieldsiteswithintheEconomicDevelopmentcategoryinclude:
- Fairgrounds–15points
- AirportAdjacent1–11points
- ApalacheeRegional–11points
7.8SynthesisofSiteEvaluationandSiteRecommendations
Afterevaluatingandcombiningthescoresfromeachcategory,fivesitesstoodoutasleadersforthe
developmentofthefieldhouse.Thetopscoringoverallfieldhousesitesinclude(seeTable17):
- Downtown–90points
o PotentialcollaborationwithConventionCenterproposal
o Greataccesstoexistingservices(hotel,retail,entertainment)
- NorthwoodCenter–89points
o Existingtenants,propertynotcurrentlyavailable
o Greataccesstoexistingservices(hotel,retail,entertainment)
- Fairgrounds–88points
o Potentialredevelopmentcatalystforthearea
o CurrentFairgroundusesdisplaced–willneedtorelocatetheFairgrounds
- TallahasseeMall–87points
o Existinggroundleases,couldextendredevelopmenttimeframes
o ExcellentaccesstoI‐10andexistingservices(hotel,retail,entertainment)
- CapitalCir.NW/Hwy90(TaxWorld)–87points
o Potentialredevelopmentcatalystforthearea–enhanceexistingneighborhood
o RequiresdemolitionandisintheLakeMunsondrainagebasis(potential
floodingandstormwaterissues)
Afterevaluatingandcombiningthescoresfromeachcategory,foursitesstoodoutasleadersforthe
developmentofthemulti‐purposefields.Thetopscoringoverallmultipurposefieldsitesinclude(see
Table18):
- Fairgrounds–88points
o Potentialredevelopmentcatalystforthearea
o CurrentFairgroundusesdisplaced–willneedtorelocatetheFairgrounds
- WelauneeHeel–84points
o ExcellentaccesstoI‐10andfavorablesiteconditionsfordevelopment
o PartoftheCriticalAreaPlan–mayrequireacompplanchange
- TallahasseeMall–83points
o Existinggroundleases,couldextendredevelopmenttimeframes
o ExcellentaccesstoI‐10andexistingservices(hotel,retail,entertainment)
- DeVoeMooreProperties–82points
o Propertynotcurrentlyavailable
o ExcellentaccesstoI‐10
ItshouldbenotedthattheFairgroundsandtheTallahasseeMallsitesshowupastopscorersinboth
recommendationscenarios.
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Table17
–
FieldhouseEvaluationMatrix
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Table18
–
Multi‐PurposeFieldEvaluationMatrix
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7.9SiteDevelopmentAssumptions
Urbansite:
• Approx5acsite
• 100,000SFfacility
o 12basketballcourtsthatcanbeconvertedto2soccer/lacrossefields,16volleyball
courts,10wrestlingmats,and20cheerleadingcourtpresentationsareas.Portable
floors,syntheticsportsturf,wrestlingmats,volleyballstandardsandnets
• Shareduseparking(existingdowntownparkinggarages)–aportionofparkingonsitewith
remainderoff‐siteshareduse.
• 100%developable
• IntegrallyconnectedtoI‐10,majorroadways,multi‐modaldistrict,hotels,retail
• Greyfield(previouslydeveloped)site
• Supportsenhancementofexistingneighborhood
• Connectiontoexistingutilityinfrastructure
• Nozoningchanges–assumeMixedUseZoning
• Adjacentutilities
• Noenvironmentalissues(contamination)
Suburbansite:
• Approx30acsite
• 100,000SFfacility
o 12basketballcourtsthatcanbeconvertedto2soccer/lacrossefields,16volleyball
courts,10wrestlingmats,and20cheerleadingcourtpresentationsareas.Portable
floors,allweatherturf,wrestlingmats,volleyballstandardsandnets
• Accommodateallparking(includingoverflow)onsite
o Parkingspacesrequired:
Sportingtournamenteventparking–
- Assumelargesteventisbasketballtournament
- Averagetournament48teams(upto72teams)
- 1/4ofteamsfromintown‐12teamsat15people/team,eachwithcar
=180spaces
- 36teamsoutoftown–travelbyvan/bus,plusspectatorcars=36bus
spaces,192carspaces
- Referees,admin,concessions,volunteers,etc.=50spaces
Healthclubcomponent‐1space/150sf@7500sf=50spaces
o Totalrequirement=472spaces+36busspaces
Includesspacesforoverlapparticipants
Hardpave50%with50%overflowongravelorgrasspave
• 10%‐30%ofsiteundevelopable(environmentalconstraints,i.e.wetlands,vegetation,etc.)
• NothighlyconnectedtoI‐10,majorroadways,multi‐modaldistrict,hotels,retail
• Greenfield(notpreviouslydeveloped)site
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• Supportspotentialnewdevelopment(hotel,commercial)eitheronsiteoradjacent
• Connectiontoexistingutilityinfrastructure
o Utilitiesalongmainroad–wouldneedtoextendintosite.
• Compatiblezoning
• Noenvironmentalissues(contamination)
7.10SiteDevelopmentPrototypeDiagrams
Takingintoconsiderationtheaforementionedassumptions,prototypicalsitedevelopmentstudieswere
developedforbothurbanandsuburbansites.
Theurbanmodel(Figure43)utilizes100%ofthesitefordevelopment,accommodatingthe100,000SF
fieldhouseandprovidingapproximately150onsiteparkingspaces.Itistheintentthatuserswould
utilizeotherparkingvenuesthroughoutthedowntownareaand/ortakeadvantageofpublictransit
opportunities.Theareaallocatedforonsiteparkingcouldaccommodateaparkinggarageforincreased
parkingcapacity.
Thesuburban(Figure44)modelisbrokenoutintotwophaseswithPhase1containingthefieldhouse
(approximately100,000SF)andassociatedhardpaveparking(approximately300spaces),overflow
parking/practicefield(couldaccommodateapproximately200parkingspaces),andthestormwater
managementfacility.Althoughnotincludedintheopinionofprobablecost(Section7.11),thesuburban
modelalsoincludesPhase2amenitiesandthreeoutparcelopportunities.Withalargertractofland,
thereexiststhepotentialtoincorporateadditionaloutdoormultipurposefields(twoartificialturffields
thatcanaccommodatebothlacrossandsoccerchampionshipgames)andoutparcelstosupport
compatiblecommercialusessuchashotel/motel,restaurant,and/orretailcenters.
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Figure43–UrbanFieldhousePrototype
Scale:1”=60’
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
88LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
Figure44–SuburbanFieldhousePrototype
Scale:1” =100’
SiteSelection
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7.11OpinionofProbableCostforFieldhouseOptions
Thefollowingconstructioncostinformationisbeingprovidedasapreliminaryopinionofprobable
constructioncostandisbasedonavarietyofsourcesincludinghistoriccostdata,Meanscostdataand
gatheredinformationfromsuppliersandcontractors.Siteconstructioncostsandlandsaleswillneedto
beadjustedfollowingsiteselectionandfurtherevaluationofexistingconditions.Allestimate
informationissubjecttochange.
Table19:SummaryofOpinionofProbableCostforFieldhouseOptions
SiteSelection
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Table20:OpinionofProbableCost–Fieldhouse–TypicalUrbanSite(5.5ACSite)
SiteSelection
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Table21:OpinionofProbableCost–Fieldhouse–TypicalSuburbanSite(28ACSite)
SiteSelection
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7.12FieldhouseCaseStudyImagery
Belowareseveralpictorialexamplesoffieldhousesthroughoutthecountrythatareofasimilarsizeand
scopeaswhatisbeingrecommendedforLeonCounty.
FieldhouseinParker,Colorado‐100,000sf
McDermontFieldhouseinLindsay,California‐172,000sf
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
93LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
FieldhouseatVirginiaBeach,Virginia‐175,000sf
SiteSelection
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
94LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
ChelseaPiers,NewYork‐80,000sf
Appendix
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Figure45‐FastPitchSoftballParticipantsbyRegion(Source‐ SGMAParticipationReport)
AppendixA–RegionalSportsTrendAnalysis
Softball(FastPitch)
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforsoftball(fastpitch)bypercentagetothetotalU.S.populationandby
numberofparticipants(‘000s).
%oftotalPopulationParticipatingandthetotal#ofParticipantsin000’s
0.88%to1.26%350‐390,000
0.78%to0.87%220‐349,000
0.68%to0.77%90‐219,000
Appendix
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Total#of
Part.(000s) Segment%
Participation
Rateby
Group
Indexvs.
Total
Population
NewEngland 94 3.9% 0.7% 81
MiddleAtlantic 310 12.9% 0.8% 96
EastNorthCentral 380 15.8% 0.9% 103
WestNorthCentral 230 9.6% 1.2% 143
SouthAtlantic 382 15.9% 0.7% 82
EastSouthCentral 216 9.0% 1.3% 15
0
WestSouthCentral 250 10.4% 0.8% 92
Mountain182 7.6% 0.9% 107
Pacific 357 14.9% 0.8% 95
NewEngland 42 3.4% 0.3% 71
MiddleAtlantic 211 17.1% 0.5% 127
EastNorthCentral 166 13.4% 0.4% 87
WestNorthCentral 139 11.2% 0.7% 16
8
SouthAtlantic 188 15.3% 0.3% 78
EastSouthCentral 47 3.8% 0.3% 63
WestSouthCentral 122 9.9% 0.4% 87
Mountain109 8.8% 0.5% 12
4
Pacific 212 17.1% 0.5% 109
NewEngland 52 11.1% 0.4% 231
MiddleAtlantic 68 14.4% 0.2% 107
EastNorthCentral 84 17.8% 0.2% 115
WestNorthCentral 16 3.3% 0.1% 50
SouthAtlantic 42 9.0% 0.1% 46
EastSouthCentral 82 17.5% 0.5% 291
WestSouthCentral 19 4.0% 0.1% 36
Mountain5 1.0% 0.0% 14
Pacific 103 21.9% 0.2% 14
0
NewEngland
4
0.6% 0.0% 12
MiddleAtlantic 48 6.9% 0.1% 51
EastNorthCentral 124 17.8% 0.3% 115
WestNorthCentral 77 11.0% 0.4% 16
4
SouthAtlantic 143 20.6% 0.3% 105
EastSouthCentral 75 10.8% 0.4% 179
WestSouthCentral 102 14.7% 0.3% 13
0
Mountain67 9.7% 0.3% 136
Pacific 56 8.1% 0.1% 52
*Participationfiguresinthousands(SourceSGMAResearch)
TotalFastPitchSoftballParticipants(1+times/year)
FrequentFastPitchSoftballParticipants(52+times/year)
RegularFastPitchSoftballParticipants(26‐51times/year)
CasualFastPitchSoftballParticipants(1‐25times/year)
Thefollowingchartdepictsthefrequencyofparticipationinsoftball(fastpitch)byregion.Thelast
column(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isbelowthenationalaverageineverycategoryexceptforFrequentParticipants(52+times/year)
whichshowsthatFastPitchSoftballforSelectTeamsisthehighestintheU.Sintermsoftotal
numberofparticipatesandsegmentpercentageofthepopulation.
Appendix
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Figure46‐BaseballParticipantsbyRegion(Source‐ SGMAParticipationReport)
Baseball
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforbaseballbypercentagetothetotalU.S.populationandbynumberof
participants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
0.57%to1.44%150‐560,000
0.3%to0.56%50‐149,000
0.1%to0.29%30‐49,000
Appendix
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Total#of
Part.
(000s)
Segment
%
Participation
Rateby
Group
Indexvs.
Total
Populati
on
NewEngland 1027 7.1% 7.5% 147
MiddleAtlantic 2294 15.8% 6.0% 117
EastNorthCentral 2664 18.3% 6.1% 119
WestNorthCentral 981 6.4% 4.9% 95
SouthAtlantic 2351 16.1% 4.2% 83
EastSouthCentral 935 6.4% 5.5% 107
WestSouthCentral 1163 8.0% 3.6% 71
Mountain952 6.5% 4.7% 92
Pacific 2248 15.4% 5.0% 98
NewEngland 298 6.1% 2.2% 128
MiddleAtlantic 791 16.3% 2.1% 121
EastNorthCentral 867 17.9% 2.0% 116
WestNorthCentral 327 6.7% 1.7% 101
SouthAtlantic 796 16.4% 1.4% 84
EastSouthCentral 230 4.7% 1.4% 79
WestSouthCentral 465 9.6% 1.5% 85
Mountain297 6.1% 1.5% 86
Pacific 786 16.2% 1.8% 103
NewEngland 114 4.9% 0.8% 102
MiddleAtlantic 410 17.7% 1.1% 131
EastNorthCentral 602 26.0% 1.4% 169
WestNorthCentral 177 7.6% 0.9% 114
SouthAtlantic 295 12.7% 0.5% 65
EastSouthCentral 110 4.7% 0.6% 79
WestSouthCentral 102 4.4% 0.3% 39
Mountain204 8.8% 1.0% 124
Pacific 303 13.1% 0.7% 83
NewEngland 615 8.3% 4.5% 173
MiddleAtlantic 1094 14.8% 2.9% 110
EastNorthCentral 1188 16.1% 2.7% 104
WestNorthCentral 427 5.8% 2.2% 86
SouthAtlantic 1263 17.1% 2.3% 87
EastSouthCentral 595 8.1% 3.5% 134
WestSouthCentral 595 8.1% 1.9% 71
Mountain452 6.1% 2.2% 86
Pacific 1159 15.7% 2.6% 100
TotalBaseballParticipants(1+times/year)
CasualBaseballParticipants(1‐12times/year)
RegularBaseballParticipants(13‐24times/year)
FrequentBaseballParticipants(25+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinbaseballbyregion.Thelastcolumn(index
vs.totalpopulation)representshoweachregioniscomparedtothenationallevelofparticipation.
Numbersbelow100wouldrepresentalowerthanaverageparticipationrateandnumbersabove100
wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegionisbelowthe
nationalaverageineverycategory.
Appendix
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Figure47‐Soccer(Outdoor)ParticipantsbyRegion(Source‐ SGMAParticipationReport)
Soccer(Outdoor)
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforsoccer(outdoor)bypercentagetothetotalU.S.populationandby
numberofparticipants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
5.15%to5.96% 2,000‐2,700
4.51%to5.14% 1,000‐1,999
3.99%to4.50% 600‐999
Appendix
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Total#of
Part.
(000s)
Segment
%
Participation
Rateby
Group
Indexvs.
Total
Populati
on
NewEngland 615 4.4% 4.5% 91
MiddleAtlantic 1956 13.9% 5.1% 103
EastNorthCentral 352 16.7% 5.4% 109
WestNorthCentral 793 5.6% 4.2% 84
SouthAtlantic 2540 18.0% 4.6% 93
EastSouthCentral 680 4.8% 4.0% 81
WestSouthCentral 1444 10.3% 4.5% 91
Mountain1043 7.4% 5.2% 104
Pacific 2653 18.8% 6.0% 120
NewEngland 366 4.9% 2.7% 102
MiddleAtlantic 1103 14.7% 2.9% 109
EastNorthCentral 1337 17.9% 3.1% 116
WestNorthCentral 458 6.1% 2.4% 91
SouthAtlantic 1313 17.5% 2.4% 90
EastSouthCentral 434 5.8% 2.5% 97
WestSouthCentral 716 9.6% 2.2% 85
Mountain638 8.5% 3.2% 120
Pacific 1122 15.0% 2.5% 95
NewEngland 126 3.6% 0.9% 74
MiddleAtlantic 412 11.6% 1.1% 86
EastNorthCentral 699 19.7% 1.6% 128
WestNorthCentral 162 4.6% 0.9% 68
SouthAtlantic 599 16.9% 1.1% 87
EastSouthCentral 147 4.1% 0.9% 69
WestSouthCentral 356 10.0% 1.1% 89
Mountain255 7.2% 1.3% 101
Pacific 788 22.2% 1.8% 142
NewEngland 123 4.0% 0.9% 84
MiddleAtlantic 441 14.5% 1.2% 107
EastNorthCentral 316 10.4% 0.7% 67
WestNorthCentral 173 5.7% 0.9% 85
SouthAtlantic 628 20.6% 1.1% 106
EastSouthCentral 98 3.2% 0.6% 54
WestSouthCentral 372 12.2% 1.2% 108
Mountain150 4.9% 0.7% 69
Pacific 742 24.4% 1.7% 155
TotalSoccer(Outdoor)Participants(1+times/year)
CasualSoccer(Outdoor)Participants(1‐25times/year)
RegularSoccer(Outdoor)Participants(26‐51times/year)
FrequentSoccer(Outdoor)Participants(52times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinsoccer(outdoor)byregion.Thelastcolumn
(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isbelowthenationalaverageineverycategoryexceptfrequentparticipants(52+times/year).
Appendix
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Figure48‐CheerleadingParticipantsbyRegion(Source‐ SGMAParticipationReport)
Cheerleading
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforcheerleadingbypercentagetothetotalU.S.populationandby
numberofparticipants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
1.31%to1.50% 500‐730
0.95%to1.30% 250‐499
0.57%to0.94% 70‐249
Appendix
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Total#of
Part.
(000s)
Segment
%
Participation
Rateby
Group
Indexvs.
Total
Population
NewEngland 78 2.4% 0.6% 50
MiddleAtlantic 549 17.0% 1.4% 126
EastNorthCentral 569 17.6% 1.3% 114
WestNorthCentral 173 5.4% 0.9% 80
SouthAtlantic 728 22.5% 1.3% 116
EastSouthCentral 254 7.9% 1.5% 131
WestSouthCentral 366 11.3% 1.1% 100
Mountain200 6.2% 1.0% 87
Pacific 316 9.8% 0.7% 62
NewEngland 41 2.5% 0.3% 51
MiddleAtlantic 260 15.6% 0.7% 116
EastNorthCentral 293 17.6% 0.7% 114
WestNorthCentral 109 6.6% 0.6% 98
SouthAtlantic 358 21.5% 0.6% 110
EastSouthCentral 116 7.0% 70.0% 116
WestSouthCentral 180 10.8% 0.6% 96
Mountain104 6.3% 0.5% 88
Pacific 203 12.2% 0.5% 78
NewEngland 16 2.8% 0.1% 57
MiddleAtlantic 115 19.8% 0.3% 147
EastNorthCentral 93 16.0% 0.2% 104
WestNorthCentral 13 2.2% 0.1% 33
SouthAtlantic 109 18.8% 0.2% 96
EastSouthCentral 35 6.0% 0.2% 100
WestSouthCentral 89 15.3% 0.3% 136
Mountain39 6.7% 0.2% 95
Pacific 71 12.2% 0.2% 78
NewEngland 21 2.1% 0.2% 44
MiddleAtlantic 174 17.6% 0.5% 131
EastNorthCentral 183 18.5% 0.4% 120
WestNorthCentral 52 5.3% 0.3% 79
SouthAtlantic 261 26.4% 0.5% 136
EastSouthCentral 102 10.3% 0.6% 172
WestSouthCentral 96 9.7% 0.3% 86
Mountain57 5.8% 0.3% 81
Pacific 42 4.3% 0.1% 27
TotalCheerleadingParticipants(1+times/year)
CasualCheerleadingParticipants(1‐25times/year)
RegularCheerleadingParticipants(26‐51times/year)
FrequentCheerleadingParticipants(52+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationincheerleadingbyregion.Thelastcolumn
(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isabovethenationalaverageineverycategoryexceptregularparticipants(26‐51times/year).
Appendix
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Figure49‐Football(Flag)ParticipantsbyRegion(Source‐ SGMAParticipationReport)
Football(Flag)
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforfootball(flag)bypercentagetothetotalU.S.populationandby
numberofparticipants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
2.50%to3.08%950‐1,410
2.14%to2.49%500‐949
1.65%to2.13%220‐499
Appendix
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LeonCounty,FL
Total#of
Part.
(000s)
Segment
%
Participation
Rateby
Group
Indexvs.
Total
Population
NewEngland 226 3.3% 1.7% 70
MiddleAtlantic 821 12.1% 2.1% 90
EastNorthCentral 959 14.2% 2.2% 92
WestNorthCentral 400 5.9% 2.1% 88
SouthAtlantic 1410 20.8% 2.5% 107
EastSouthCentral 347 5.1% 2.0% 85
WestSouthCentral 914 13.5% 2.9% 120
Mountain620 9.2% 3.1% 129
Pacific 1071 15.8% 2.4% 101
NewEngland 171 4.6% 1.3% 96
MiddleAtlantic 439 11.9% 1.1% 88
EastNorthCentral 510 13.8% 1.2% 90
WestNorthCentral 255 6.9% 1.3% 103
SouthAtlantic 753 20.4% 1.4% 105
EastSouthCentral 202 5.5% 1.2% 91
WestSouthCentral 521 14.1% 1.6% 125
Mountain313 8.5% 1.6% 119
Pacific 530 14.3% 1.2% 91
NewEngland 41 3.3% 0.3% 70
MiddleAtlantic 159 13.0% 40.0% 96
EastNorthCentral 208 17.0% 50.0% 110
WestNorthCentral 88 7.2% 0.5% 107
SouthAtlantic 274 22.3% 0.5% 115
EastSouthCentral 56 4.6% 0.3% 76
WestSouthCentral 80 6.5% 0.2% 58
Mountain137 11.2% 0.7% 157
Pacific 183 14.9% 0.4% 95
NewEngland 13 0.7% 0.1% 15
MiddleAtlantic 223 12.1% 0.6% 89
EastNorthCentral 241 13.1% 0.6% 85
WestNorthCentral 57 3.1% 0.3% 46
SouthAtlantic 383 20.7% 0.7% 106
EastSouthCentral 89 4.8% 0.5% 80
WestSouthCentral 313 17.0% 1.0% 150
Mountain169 9.2% 0.8% 129
Pacific 358 19.4% 0.8% 124
TotalFootball(Flag)Participants(1+times/year)
CasualFootball(Flag)Participants(1‐12times/year)
RegularFootball(Flag)Participants(13‐24times/year)
FrequentFootball(Flag)Participants(25+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinfootball(flag)byregion.Thelastcolumn
(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isabovethenationalaverageineverycategory.
Appendix
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Figure50‐LacrosseParticipantsbyRegion(Source‐ SGMAParticipationReport)
Lacrosse
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforlacrossebypercentagetothetotalU.S.populationandbynumberof
participants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
0.57%to1.44%150‐560,000
0.3%to0.56%50‐149,000
0.1%to0.29%30‐49,000
Appendix
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LeonCounty,FL
Total#of
Part.(000s) Segment%
Participation
Rateby
Group
Indexvs.
Total
Population
NewEngland 87 5.8% 0.6% 121
MiddleAtlantic 558 37.2% 1.4% 275
EastNorthCentral 135 9.0% 0.3% 59
WestNorthCentral 35 2.4% 0.2% 35
SouthAtlantic 317 21.1% 0.6% 108
EastSouthCentral 47 3.1% 0.3% 52
WestSouthCentral 34 2.3% 0.1% 20
Mountain114 7.6% 0.6% 107
Pacific 173 11.5% 0.4% 73
NewEngland 48 6.9% 0.4% 143
MiddleAtlantic 196 27.9% 0.5% 207
EastNorthCentral 52 7.4% 0.1% 48
WestNorthCentral 26 3.7% 0.1% 56
SouthAtlantic 156 22.2% 0.3% 114
EastSouthCentral 7 1.0% 0.0% 17
WestSouthCentral 26 3.7% 0.1% 32
Mountain74 10.5% 0.4% 148
Pacific 117 16.7% 0.3% 106
NewEngland 0 0.0% 0.0% 0
MiddleAtlantic 106 71.9% 0.3% 532
EastNorthCentral 16 10.6% 0.0% 69
WestNorthCentral 7 5.0% 0.0% 75
SouthAtlantic 18 12.5% 0.0% 64
EastSouthCentral 0 0.0% 0.0% 0
WestSouthCentral 0 0.0% 0.0% 0
Mountain00.0% 0.0% 0
Pacific 0 0.0% 0.0% 0
NewEngland 36 5.6% 0.3% 116
MiddleAtlantic 271 41.5% 0.7% 308
EastNorthCentral 68 10.5% 0.2% 68
WestNorthCentral 3 0.4% 0.0% 7
SouthAtlantic 140 21.4% 0.3% 110
EastSouthCentral 38 5.8% 0.2% 97
WestSouthCentral 8 1.2% 0.0% 10
Mountain38 5.8% 0.2% 81
Pacific 51 7.8% 0.1% 50
FrequentLacrosseParticipants(25+times/year)
RegularLacrosseParticipants(13‐24times/year)
CasualLacrosseParticipants(1‐12times/year)
TotalLacrosseParticipants(1+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinlacrossebyregion.Thelastcolumn(index
vs.totalpopulation)representshoweachregioniscomparedtothenationallevelofparticipation.
Numbersbelow100wouldrepresentalowerthanaverageparticipationrateandnumbersabove100
wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegionisabovethe
nationalaverageineverycategoryexceptforRegularParticipants(13‐24times/year).Theregionis
secondintotalnumberofparticipantswhoplaythegamemorethan25+timesayearwhichisa
growingselectteamsportforthisregionoftheUnitedStates.
Appendix
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Figure51‐RugbyParticipantsbyRegion(Source‐ SGMAParticipationReport)
Rugby
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforrugbybypercentagetothetotalU.S.populationandbynumberof
participants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
0.30%to0.52%100‐197,000
0.22%to0.29%52‐99,000
0.11%to0.21%20‐51,000
Appendix
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Total#of
Part.
(000s)
Segment
%
Participat
ionRate
byGroup
Indexvs.
Total
Populati
on
NewEngland 52 6.1% 0.4% 127
MiddleAtlantic 197 23.2% 0.5% 172
EastNorthCentral 98 11.6% 0.2% 75
WestNorthCentral 40 4.7% 0.2% 70
SouthAtlantic 140 16.5% 0.3% 84
EastSouthCentral 20 2.4% 0.1% 39
WestSouthCentral 51 6.0% 0.2% 53
Mountain56 6.6% 0.3% 93
Pacific 196 23.0% 0.4% 147
NewEngland 46 8.4% 0.3% 176
MiddleAtlantic 176 32.4% 0.5% 240
EastNorthCentral 61 11.3% 0.1% 73
WestNorthCentral 12 2.3% 0.1% 34
SouthAtlantic 31 5.7% 0.1% 29
EastSouthCentral 9 1.7% 0.1% 28
WestSouthCentral 38 7.0% 0.1% 62
Mountain48 8.8% 0.2% 124
Pacific 122 22.5% 0.3% 143
NewEngland 0 0.0% 0.0% 0
MiddleAtlantic 15 19.2% 0.0% 142
EastNorthCentral 25 31.3% 0.1% 203
WestNorthCentral 0 0.0% 0.0% 0
SouthAtlantic 10 12.0% 0.0% 61
EastSouthCentral 0 0.0% 0.0% 0
WestSouthCentral 8 10.1% 0.0% 89
Mountain0 6.6% 0.0% 93
Pacific 17 20.9% 0.0% 133
NewEngland 10 4.2% 0.1% 88
MiddleAtlantic 14 6.0% 0.0% 45
EastNorthCentral 6 2.4% 0.0% 16
WestNorthCentral 27 12.0% 0.1% 180
SouthAtlantic 93 41.1% 0.2% 211
EastSouthCentral 11 5.0% 0.1% 83
WestSouthCentral 4 1.9% 0.0% 17
Mountain5 2.1% 0.0% 29
Pacific 57 25.2% 0.1% 161
TotalRugbyParticipants(1+times/year)
CasualRugbyParticipants(1‐7times/year)
RegularRugbyParticipants(8‐14times/year)
FrequentRugbyParticipants(15+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinrugbybyregion.Thelastcolumn(indexvs.
totalpopulation)representshoweachregioniscomparedtothenationallevelofparticipation.
Numbersbelow100wouldrepresentalowerthanaverageparticipationrateandnumbersabove100
wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegionisbelowthe
nationalaverageineverycategoryexceptforFrequentParticipants(15+times/year)whichindicateit
isagrowingsportintournamenttypeplayersat93,000intheSouthAtlanticarea.
Appendix
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Figure52‐Volleyball(Court)ParticipantsbyRegion(Source‐ SGMAParticipationReport)
Volleyball(Court)
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforvolleyball(court)bypercentagetothetotalU.S.populationandby
numberofparticipants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
2.9%to3.7%
1,050‐1,440
2.0%to2.8%600‐1,049
1.5%to1.9%210‐599
Appendix
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LeonCounty,FL
Total#of
Part.
(000s)
Segment
%
Participat
ionRate
byGroup
Indexvs.
Total
Populati
on
NewEngland 211 2.9% 1.5% 60
MiddleAtlantic 1128 15.4% 2.9% 114
EastNorthCentral 1439 19.6% 3.3% 127
WestNorthCentral 545 7.4% 2.9% 111
SouthAtlantic 1010 13.7% 1.8% 71
EastSouthCentral 330 4.5% 1.9% 75
WestSouthCentral 859 11.7% 2.7% 103
Mountain26 9.9% 3.6% 139
Pacific 1099 15.0% 2.5% 95
NewEngland 120 3.7% 0.9% 78
MiddleAtlantic 566 17.6% 1.5% 130
EastNorthCentral 656 20.3% 1.5% 132
WestNorthCentral 189 5.9% 1.0% 88
SouthAtlantic 492 15.3% 0.9% 78
EastSouthCentral 92 2.9% 0.5% 48
WestSouthCentral 308 9.6% 1.0% 85
Mountain375 11.6% 1.9% 164
Pacific 426 13.2% 1.0% 84
NewEngland 40 3.5% 0.3% 74
MiddleAtlantic 181 16.0% 0.5% 119
EastNorthCentral 175 15.5% 0.4% 101
WestNorthCentral 71 6.3% 0.4% 94
SouthAtlantic 98 8.7% 0.2% 45
EastSouthCentral 67 5.9% 0.4% 99
WestSouthCentral 205 18.2% 0.6% 161
Mountain129 11.4% 0.6% 161
Pacific 162 14.3% 0.4% 91
NewEngland 50 1.7% 0.4% 35
MiddleAtlantic 380 12.7% 1.0% 94
EastNorthCentral 608 20.3% 1.4% 132
WestNorthCentral 285 9.5% 1.5% 142
SouthAtlantic 421 14.1% 0.8% 72
EastSouthCentral 170 5.7% 1.0% 95
WestSouthCentral 346 11.6% 1.1% 102
Mountain222 7.4% 1.1% 104
Pacific 511 17.1% 1.1% 109
TotalVolleyball(Court)Participants(1+times/year)
CasualVolleyball(Court)Participants(1‐12times/year)
RegularVolleyball(Court)Participants(13‐24times/year)
FrequentVolleyball(Court)Participants(25+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinvolleyball(court)byregion.Thelast
column(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isbelowthenationalaverageineverycategory.Thiscouldbelowduetoalackofvenuesavailablein
theregionoralackoffocusfromsportsorganizerstomarketandpromotethesport.Inanycase,the
sportisgrowinginpopularityforbothmenandwomen.
Appendix
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LeonCounty,FL
Figure53‐BasketballParticipantsbyRegion(Source‐ SGMAParticipationReport)
Basketball
BelowisamapoftheU.S.brokenintoregions,FloridabeinglocatedintheSouthAtlanticRegion.The
mapdepictsparticipantlevelsforbasketballbypercentagetothetotalU.S.populationandbynumber
ofparticipants(‘000s).
%ofTotalPopulationParticipatingandthetotal#ofParticipantsin000’s
9.8%to10.7%
4,000‐5,000
8.9%to9.7%2,000‐3,999
7.6%to8.8%1,000‐1,999
Appendix
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
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Total#of
Part.
(000s)
Segment
%
Participat
ionRate
byGroup
Indexvs.
Total
Populati
on
NewEngland 1307 5.0% 9.6% 104
MiddleAtlantic 3271 12.4% 8.5% 92
EastNorthCentral 4669 17.8% 10.7% 115
WestNorthCentral 1454 5.5% 7.6% 83
SouthAtlantic 4870 18.5% 8.8% 95
EastSouthCentral 1695 6.4% 10.0% 107
WestSouthCentral 2860 10.9% 8.9% 96
Mountain2126 8.1% 10.6% 114
Pacific 4052 15.4% 9.1% 98
NewEngland 385 4.5% 2.8% 93
MiddleAtlantic 1328 15.4% 3.5% 114
EastNorthCentral 1507 17.5% 3.4% 113
WestNorthCentral 447 5.2% 2.4% 77
SouthAtlantic 1616 18.7% 2.9% 96
EastSouthCentral 572 6.6% 3.4% 110
WestSouthCentral 831 9.6% 2.6% 85
Mountain605 7.0% 3.0% 99
Pacific 1338 15.5% 3.0% 99
NewEngland 208 5.2% 1.5% 108
MiddleAtlantic 549 13.6% 1.4% 101
EastNorthCentral 773 19.2% 1.8% 125
WestNorthCentral 304 7.5% 1.6% 113
SouthAtlantic 590 14.6% 1.1% 75
EastSouthCentral 215 5.3% 1.3% 89
WestSouthCentral 416 10.3% 1.3% 91
Mountain323 8.0% 1.6% 113
Pacific 653 16.2% 1.5% 103
NewEngland 714 5.2% 5.2% 109
MiddleAtlantic 1394 10.2% 3.6% 76
EastNorthCentral 2389 17.5% 5.5% 114
WestNorthCentral 703 5.2% 3.7% 77
SouthAtlantic 2665 19.5% 4.8% 101
EastSouthCentral 908 6.7% 5.3% 111
WestSouthCentral 1613 11.8% 5.0% 105
Mountain1199 8.8% 6.0% 124
Pacific 2062 15.1% 4.6% 96
TotalBasketballParticipants(1+times/year)
CasualBasketballParticipants(1‐12times/year)
RegularBasketballParticipants(13‐24times/year)
FrequentBasketballParticipants(25+times/year)
*Participationfiguresinthousands(SourceSGMAResearch)
Thefollowingchartdepictsthefrequencyofparticipationinbasketballbyregion.Thelastcolumn
(indexvs.totalpopulation)representshoweachregioniscomparedtothenationallevelof
participation.Numbersbelow100wouldrepresentalowerthanaverageparticipationrateand
numbersabove100wouldrepresenthigherthanaverageparticipationrate.TheSouthAtlanticRegion
isbelowthenationalaverageineverycategoryexceptfrequentparticipant(25+times/year)which
demonstratesastrongnumberofparticipants(over2,665,000)thatplayteamandtournament
basketball.
Appendix
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
113LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
AppendixB–ParticipationTrendsbyGenderasitAppliestoSupportOpportunities
Recreationaltrendsfromthelastfewyearsindicatethat,onaverage,Americansparticipateinasportor
recreationalactivityofsomekindatarelativelyhighrate(65%).Participationtrendsforbothsportsand
recreationareevaluatedbecausemanysportsparksaredevelopedinparksandarenotstandalone
facilities.Itisimportanttounderstandwhatthegeneralpublicisinterestedinparticipatinginaswell
becauseifamenitiesareaddedtoasitewhereasportscomplexislocateditprovidesstronglocal
supportforthesite.
Femaleparticipationrates,however,areslightlylowerthantheirmalecounterparts–61%offemales
participateatleastonceperyearinasportorrecreationalactivitycomparedtoa69%participationrate
ofmen.Accordingtorecreationaltrendsresearchperformedintheindustryoverthepasttwentyyears,
thetoptenrecreationalactivitiesforadultfemalesarecurrently:
1. Walking
2. Aerobics
3. Generalexercising
4. Biking
5. Jogging
6. Basketball
7. Liftingweights
8. Golf
9. Swimming
10. Tennis
Thetoptenrecreationalactivitiesforadultmalesare:
1. Golf
2. Basketball
3. Walking
4. Jogging
5. Biking
6. Liftingweights
7. Football
8. Hiking
9. Fishing
10. Hunting
Whilemenandwomenshareadesireforsixofthetoptenrecreationalactivitieslistedabove,men
claimtoparticipateintheirfavoriteactivitiesmoreoftenthanwomeninanyninety‐dayspan.With
morewomennotonlycomprisingalargerportionofthegeneralpopulaceduringthematurestagesof
thelifecycle,butalsoparticipatinginrecreationalactivitiesfurtherintoadulthood,arelativelynew
markethasappearedoverthelasttwodecades.
Thismaturefemaledemographicisoptingforlessteamorientedactivitieswhichdominatethefemale
youthrecreationalenvironment,insteadshiftingmoretowardsadiverseselectionofindividual
participantactivities,asevidentinthetoptenrecreationalactivitiesmentionedabove.
Appendix
LeonCounty,FloridaMulti‐PurposeFieldsSportsComplex&Fieldhouse
114LeonCountyEconomicFeasibilityAssessment29June2012
LeonCounty,FL
AppendixC–FieldhouseCaseStudyImagerySourceList
FieldhouseinParker,Colorado(4Images)
“ParkerFieldHouse.”Image.www.heathsteel.com29June2012.29June2012
<http://www.heathsteel.com/8/Parker%20Field%20House/>.
McDermontFieldhouse,LindsayCA(2Images)
“ImageofLindsay,CA.”Imagewww.tripadvisor.com29June2012.29June2012
<http://www.tripadvisor.com/LocationPhotos‐g32630‐w2‐Lindsay_California.html#40695315>.
“McDermontFieldhouseWrestling.”Image.www.recordersports.com29June2012.29June2012
<http://www.recordersports.com/sections/article/gallery/?pic=1&id=871>.
VirginiaBeach,VA(3Images)
“AerialPhotoofBuilding.”Image.www.vbgov.com29June2012.29June2012
<http://www.vbgov.com/government/departments/parks‐recreation/sports/pages/athletic‐
facilities.aspx>.
“VirginiaBeachFieldhouse.”Image.www.hamptonroadsports.com29June2012.29June2012
<http://hamptonroadssports.org/venues/index/view/id/33>.
“TheVirginiaBeachFieldhouse.”Image.www.wackgc.com29June2012.29June2012
<http://wackgc.com/category/portfolio/pre‐engineered‐metal‐building/>.
ChelseaPiers,NY(3Images)
“ChelseaPiers.”Image.www.marnerarchitecture.com29June2012.29June2012
<http://www.marnerarchitecture.com/work/recreation/chelsea‐piers>.
“TheFieldHouseatChelseaPiers.”Image.www.chelseapiers.com29June2012.29June2012
<http://www.chelseapiers.com/onlocation/fieldhouse/soccer.htm>.
