
12
JANUARY 2026
u
TODAY’S RESTAURANT
Classifieds
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deep,” said Carrie Booth. “For us, Rita’s
has always been more than a dessert
shop. It’s a place that creates comfort,
joy and community. We can’t wait to
bring that same ex-
perience to families
across North Texas.”
Carrie, who brings a
background in lead-
ership, customer ex-
perience and com-
munity engagement,
will lead day-to-day
operations and team
development across the family’s shops.
The Booths plan to open their first
Rita’s location in 2026, followed by ad-
ditional shops in 2027 and 2028.
u u u u
Rocky Mountain Chocolate Factory,
Inc. has announced a significant
advancement in its transformation
strategy, unveiling a new store pro-
totype and securing four area devel-
opment agreements for a total of 34
new stores, marking a 25% increase in
its full franchise offerings. This surge
represents the highest development ac-
tivity in the company’s history, driven
by strong interest from franchise oper-
ators attracted to the brand’s refreshed
identity and enhanced customer expe-
rience. The new store model focuses
on handcrafted chocolate making
and improved operational systems,
appealing to potential multi-unit fran-
chisees. Key developments include
plans for new locations in states below.
Southeast Florida, Chicago, Charleston
(SC), Denver, Santa Fe, and Central
New Jersey, all emphasizing the brand’s
commitment to long-
term growth and heri-
tage of quality chocolate
making.
u u u u
Teriyaki Madness,
the fast-casual teriya-
ki concept known for
fresh, made-to-order
bowls, has recruited industry lead-
er Scott Shotter as Chief Restaurant
Officer. In his new role, Shotter will
oversee all aspects of restaurant oper-
ations across corporate and franchised
locations, advancing the systems and
strategies that fuel the brand’s na-
tionwide expansion. This appoint-
ment comes as the brand prepares
to open 45 new shops and hit 20%
systemwide growth this year, fueled
equally by existing operators and a wave
of new franchisees. Teriyaki Madness
continues to build out its leadership in-
frastructure to support its blazing ascent
as one of the fastest-growing emerging
brands in the world. For more informa-
tion, visit teriyakimadness.com.
u u u u
What’s Going On with you? Send
your company, product, service or event
information to terri@trnusa.com.
u u u u
What’s Going On from page 6
Counter Top
Batch Freezer
• Fully automatic single cylinder table top
machine, designed for the production
and sale of fresh gelato and ice cream.
• The continuous churning process is
done in front of customers, adding fresh
liquid mix as the product is sold.
• A sophisticated, but easy to use,
electronic controller guaranties the best
texture and quality all the time.
• The ‘Easy Cleaning’ new function makes
the cleaning even easier.
• The machine can be placed side by side
with others in a battery
• WiFi for remote management
• No need for water connection
• Cleaning water is drained into a bucket
using a hose and straight or right angle tap
• Air cooled
• Automatic night function
• Made of high quality food grade stainless
steel
Create the highest quality frozen desserts (ice cream, gelato, sorbet, custard, etc.) with this 2.75 qt.
air cooled countertop batch freezer. This unit can make a batch of product but also features a
continuous churning design to freeze mixes of ice cream, gelato, sorbet, custard, and more,
combining cooling and stirring to reach the perfect serving consistency of any frozen dessert.
Additionally, this batch freezer maintains the product structure for an indefinite time within the batch
freezer cylinder. It's the perfect addition to ice cream shops, restaurants, bars, and coffee shops.
The cylinder can be refilled with fresh liquid mix as your product is sold. This machine's
inverter adjusts the motor speed for a variable beating speed to better control the gelato
consistency. Variable beating speeds allow the unit to produce special recipes like granita
and frozen coffee cream.
Contact Seacoast Sales: 904-334-4489
Seacoastsale3477@bellsouth.net • www.seacoastsalesflorida.com
Strategies to maximize
profits during your
busiest hours
What if the biggest mistake
restaurants make isn’t their menu
or marketing, but how they handle
their busiest hours? Most operators
think slow nights are the problem.
But what if the secret to bigger prof-
its is already right under your nose?
Let’s dive into how you can make
every packed night your most prof-
itable one yet.
As a restaurant owner, focusing
on filling your tables during slow
nights might feel like the logical
move. But here’s the truth: the real
game-changer for your profits isn’t
quiet Tuesdays. It’s making the most
out of your busiest times.
When your restaurant is bustling,
the energy is high. Staff are already
on the floor. The kitchen is running
at full capacity. The vibe is electric.
That’s when you have the best op-
portunity to maximize revenue.
Unfortunately, many operators miss
the mark by treating busy hours like
they’ve already “won” and ignoring
the small adjustments that could
make a huge difference
.
Strategies to try to maximize
busy restaurant times
Upsell without being pushy
Upselling isn’t about pressuring
guests. It’s about enhancing their
experience while increasing your
check averages. For example, in-
stead of saying, “Would you like a
drink?” train your servers to make
thoughtful recommendations, like,
“Our signature margarita pairs
perfectly with the fajitas you or-
dered. Should I bring one over?” Or,
“We just got in the most incredible
chocolate lava cake. It’s my favorite
thing on the menu. Would you like
to try it?”
Guests appreciate personalized
suggestions, and when your team
frames them as enhancements,
they’re far more likely to say yes.
David Scott Peters u Today’s Restaurant Contributor
Streamline restaurant table turns
A packed house is great, but idle
tables waiting for checks or drinks are
lost opportunities. Make sure your
staff is proactive about pre-busing
— clearing plates without rushing
guests. Also, invest in technology like
handheld payment devices so diners
can pay and leave without unneces-
sary delays.
Increase restaurant capacity
Ever notice how some restaurants
always seem to find a way to seat more
guests during peak hours? Simple ad-
justments like adding a cozy outdoor
patio, shared high-tops or repurpos-
ing your bar area with comfortable
seating can bring in dozens of extra
customers. This translates to more
revenue without additional market-
ing expenses.
Leverage promotions during
restaurant’s peak hours
Peak times are perfect for intro-
ducing limited-time offers or premi-
um items that guests will pay extra
for. A chef’s special entree or an ex-
clusive seasonal cocktail can drive up
your per-customer revenue without
significantly increasing your costs.
Why peak restaurant hours
matter most
Every minute during your peak
hours counts. Trying to fill your
restaurant during slow periods is of-
ten an uphill battle with a low return
on investment. Instead, focus your
energy on making high-traffic times
as profitable as possible.
Take a close look at your busy
hours this week. Are you maximizing
every table, every order, every min-
ute? Identify one area where you can
make improvements to get more out
of your peak times. Make your busi-
est hours your most profitable ones.
Visit David Scott Peters website online at
www.davidscottpeters.com