
JANUARY
2024
VOL. 65
TECHNOLOGY AND CULTURE
330
truck, live music, accompanying documentaries, and a loaned replica of
the plutonium bomb. Since the lm’s release, the number of tourists has
increased, but the town’s buzz about Oppenheimer events and programs
has subsided. e town’s reections on and connections to history seemed
to return unchanged to what they were before, with Oppenheimer retaining
his popular local role as a small-town founder or mascot, almost. Aer the
summer of Oppenheimer, Los Alamos now focuses its extra eorts around
Oppenheimer on tourists rather than locals. e county maintains the new
tourism/promotional eort centered on him, the Laboratory created a day
trip focused on him and the lm, and the Manhattan Project National His-
torical Park created an Oppenheimer guide highlighting characters from the
lm and lming locations. e Laboratory also created a new 85-minute
documentary on Oppenheimer, which screened locally in an early form on
July 27, just a week aer Oppenheimer opened, and premiered in its nal
form as a three-part online series on September 21.
Nuclear cultural heritage sites are seeing increased visitation thanks to
the lm; Los Alamos has reportedly seen a 60 percent increase in tourism
26. Kristen Laskey, “Los Alamos Prepares for Limelight With Release of ‘Oppen-
heimer,’ ” Los Alamos Daily Post, January 5, 2023, https://ladailypost.com/los-alamos
-prepares-for-limelight-with-release-of-oppenheimer; “e Oppenheimer Issue,” National
Security Science, Summer 2023, https://discover.lanl.gov/publications/national-security
-science/2023-summer/; “Project Oppenheimer,” Los Alamos County, last modied Sep-
tember 8, 2023, https://www.losalamosnm.us/County-Projects/Project-Oppenheimer;
“Bathtub Row Brewing Hosts Expansion Celebration Sunday,” Los Alamos Daily Post,
June 9, 2023, https://ladailypost.com/bathtub-row-brewing-hosts-expansion-celebration
-sunday; “Project Oppenheimer: Shop, Dine & Experience Los Alamos & White Rock,”
Los Alamos Chamber of Commerce and Los Alamos MainStreet, last modied June 17,
2023, https://visitlosalamos.org/wp-content/uploads/2023/07/LA-Biz-Oppie-Promo.pdf;
“Oppenheimer Festival: Celebrating the Legacy of J. Robert Oppenheimer,” SALA, accessed
September 14, 2023, https://sala.losalamos.com/oppenheimer-festival; “Oppenheimer Fes-
tival at SALA Los Alamos Event Center: Celebrating the Legacy of J. Robert Oppenheimer
July 20,” Los Alamos Daily Post, July 18, 2023, https://ladailypost.com/oppenheimer-festival
-at-sala-los-alamos-event-center-celebrating-the-legacy-of-j-robert-oppenheimer-july-20.
27. “Project Oppenheimer,” Los Alamos County; “Your Manhattan Project Road
Trip,” Los Alamos National Laboratory, August 1, 2023, https://discover.lanl.gov/news
/0727-road-trip; “e Life & Legacy of J. Robert Oppenheimer,” Manhattan Project
National Historical Park, last modied August 31, 2023, https://www.nps.gov/mapr/learn
/historyculture/oppenheimer.htm. Visit Albuquerque compiled a visitor guide: Sarah East,
“Deepen Your ‘Oppenheimer’ Experience in Albuquerque,” Visit Albuquerque (blog), July
18, 2023, https://www.visitalbuquerque.org/abq365/blog/post/deepen-your-oppenheimer
-experience-in-albuquerque/.
28. “Historical Society and LANL Host Premiere of Oppenheimer Documentary
ursday, July 27 at Duane Smith Auditorium,” Los Alamos Reporter, July 26, 2023,
https://losalamosreporter.com/2023/07/26/historical-society-and-lanl-host-premiere-of
-oppenheimer-documentary-thursday-july-27-at-duane-smith-auditorium; “New Oppen-
heimer Documentary Connects Los Alamos’ First Director to Its Mission Today,” Los
Alamos National Laboratory, September 21, 2023, https://discover.lanl.gov/news/0921
-oppenheimer-documentary.