PROBUILDER: Expert Insights on Housing Trends and Innovations Marketing Planner 2026 PDF Free Download
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AT A GLANCE
MAGAZINE
126K+ Total Reach
Includes 78,000 NAHB Bonus Distribution
6x Annual Print and Digital Issues
Award Winning Editorial Coverage
+VISIT DIGITAL LIBRARY
NEWSLETTERS
70K+ Reach
Residential Home Builders and Design
Professionals
MVP AWARDS
Celebrating the innovative, effective and
impactful residential building products
in the market.
+LEARN MORE
GENERATE DEMAND & HIGH-QUALITY
LEADS IN THE HOME BUILDING INDUSTRY
Leverage Pro Builder's engaged audience,
comprehensive coverage, multi-channel
opportunities, and exclusive events to generate
demand and high-quality leads in the residential
construction sector. Our audience of home
builders, developers, and industry professionals
are responsible for new home construction, land
development, and innovative building practices
across various housing markets. Pro Builder's readers
are decision-makers and inuencers shaping the
future of home building, from custom luxury homes
to production housing and everything in between.
PROBUILDER.COM
92K+ Monthly Page Views
Premium Pro Builder Insider
Content
+VISIT WEBSITE
SOCIAL
43K+ Followers
Join the Conversation
on: Facebook, LinkedIn,
YouTube and Instagram
EVENTS
Unique Events
Pro Builder Show Village,
Women in Residential
Construction and
ProConnect
VIEW FULL AUDIENCE PROFILE
+
Market share of all homes closed or
completed in 2024 among the Top 10
home builders
Source: Pro Builder 2025 Top 200 Survey
31.6%
Hot Topics
& Trends
• Housing Affordability
• Building Resiliency
• Economy & Policy
• Indoor Comfort &
Health
• Accessory Dwelling
Units
• Off-site/Industrialized
Housing Production
• Rising Building Costs
• Finding & Entitling
Land for Development
• Homebuyer
Demographics &
Trends/Consumer
Preferences
• Sales & Marketing
Digital Tools
$951.5 BILLION
Size (value put in place) of the
Residental Building segment in
2024*
Source: U.S. Census Bureau
$233.1 BILLION
Total revenue of the top 213 builders
in the U.S in 2024
Source: Pro Builder 2025 Top 200 Survey
THE MARKET
42.5%
Percent of the average home price
spent on building materials and labor
among the Top 213 builders in 2024
Source: Pro Builder 2025 Top 200 Survey
*Private and public housing; single-family and
multifamily; includes residential improvements
TOPICS THAT MATTER
AREAS OF FOCUS
•Home Building
•Residential & Mixed-Use Development
•Smart Growth
•Housing Affordability
•Housing Styles & Design Trends
•Business Management Best Practices
•Operational Leadership
•Sales & Marketing Best Practices + Trends
•Residential Construction How-to Best Practices
•Residential Building Resiliency
•Industry Research & Data
•Government & Policy
•Indoor Comfort & Health
•Home Automation/ Connected Homes
•Industry-specic Sotware & Apps
•Residential Building Science
PRODUCT CATEGORIES
•Major Appliances
•Cabinetry & Storage
•Doors & Windows
•Residential HVAC Systems & Controls
•Residential Lighing (interior & exterior)
•Residential Flooring
•Residential Plumbing Systems, Fixtures, Fittings &
Accessories
•Residential Electrical Systems & Finishes
•Fireplaces & Fire Pits
•Paving Systems
•Residential Roong
•Exterior Claddings/Finishes
•Decking & Railings
•Home Security/Automation Systems
•Concrete & Masonry
•Tools + Equipment
• Industry-specic Software & Apps
•Insulation
•Weather-Resistant Barriers/ Housewrap & Flashing
•Wall & Ceiling Finishes
•Lumber, Sheathing & Structural Materials & Systems
•Stair Parts/Systems
VERTICAL MARKET SEGMENTS
•Single-Family Homes (for sale & for rent; attached & detached)
•Low-rise Multifamily Homes (for sale & for rent)
•Residental & Mixed-Use Developments/Communities
•Custom Homes
•Luxury Production Homes
•Move-up Homes
•Starter/First-Time Homes
•Workforce Housing
•Adaptive Re-Use Housing
EDITORIAL CALENDAR
JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC IBS 2027 PRE-SHOW
PLANNER
COVER FEATURE The New American Home
(Featuring 2026 Sponsors)
Most Valuable Products (MVP)
Awards The Pro Builder Top 200 Idea Home or BALA Winner Idea Home or BALA Winner Leaders & Legends
A Note from
NAHB's Chairman
DCW 2027 Wows With
Events, Exhibits & More
Show Village Coverage
by
Pro Builder Editors
The New American
Home & New American
Remodel
IBS Education:
Build Your Best Business
Las Vegas
Convention Center Map
Exhibits
ADDITIONAL
FEATURES
The Best in American Living
(BALA) Awards
National Housing Quality Awards
Show Village 2026
The National Sales & Marketing
Awards
The New American Home:
2026 Design Details
Top 200:
State of the Industry & Rankings
Idea Home or BALA Winner
Sales & Marketing or
Construction
Business Management, Sales &
Marketing, and/or Construction
Business Management, Sales &
Marketing, and/or Construction
Idea Home or BALA Winner
Show Village 2027 Preview
Business Management, Sales & Marketing
or Construction
COLUMNS NAHB Policy Brieng and Chairman’s Message, plus one or more of the following: Design Trends; Business Management / Leadership; Sales+Marketing Best Practices; Innovation; Construction; Q+A
QUALITY MATTERS The Path to ENERGY STAR
Home Certication Window Fastening Cost Reduction Best Practices Heat Pump Technology Engineered Roof Trusses Training Sales on
Quality Construction
HOUSE REVIEW Outdoor Kitchens One Plan, Multiple Elevations Memory Points
(Spaces with Impact/Drama) Single-Family Built-to-Rent Pocket Neighborhoods On The Boards
PRODUCTS The New American Home
Sponsors MVP Awards
Editor's Picks (Roong, Siding,
Decking/Railing, Fire Pits,
Exterior Lighting) or Idea Home
Sponsors
Editor's Picks (Windows, Doors,
Smart Home Devices, Security
Equipment, Window Shading,
Door Hardware) or Idea Home
Sponsors
Editor's Picks (Cabinetry,
Faucets & Fixtures, Appliances,
Countertops, Flooring) or Idea
Home Sponsors
Editor's Picks (HVAC, Weatherization,
Structural Systems, Tools) or Idea Home
Sponsors
ONLINE ONLY
CONTENT
Products from Show Village
(Featuring 2026 Sponsors) Best of IBS 2026 Products Top 200 Rankings by Region/
State and Housing Type
Leaders & Legends Videos and Expanded
Proles
WOMEN IN RESIDENTIAL
CONSTRUCTION (WIRC)
PODCAST SERIES
Jointly hosted by the Content Directors of Pro Builder, Pro Remodeler, and Custom Builder, the WIRC podcast is structured to inspire, educate,
and serve women working in the residential construction, remodeling, and custom building community.
BONUS DISTRIBUTION
International Builders' / Kitchen
and Bath Shows (IBIS / KBIS)
(Orlando, FL)
International Roong Expo
(Las Vegas, NV)
Women in Residential
Construction (WIRC) Conference
(TBA)
GlassBuild America
(Las Vegas, NV)
METALCON 2027
(Las Vegas, NV)
AD CLOSE COMING SOON
MATERIAL DUE
Note: The editorial calendar is subject to change. For editorial inquiries, please email Rich Binsacca, rbinsacca@endeavorb2b.com
ADVERTISING & PROMOTIONS
MAGAZINE ADS
Publication Trim Size 8.25" x 10.75"
Pro Builder Publishes 6 Monthly Issues
4-COLOR SPACE UNIT NET RATE
Full Page Spread $14,500
Full Page $8,500
1/2 Page Horizontal $6,375
1/2 Page Vertical $6,375
1/3 Page Square $4,250
1/3 Page Vertical $4,250
1/4 Page $2,800
Back Cover — plus 20%
Inside Back Cover — plus 10%
Inside Front Cover — plus 15%
Special Positions — plus 10%
TOC — plus 15%
MAGAZINE AD SPECS
+
Print Ad Material Contact
Jennifer George
jgeorge@endeavorb2b.com
Include advertiser name, publication, and issue date
MAGAZINE ISSUES
JANUARY/FEBRUARY
Ad Close: Coming Soon
Material Due: Coming Soon
Show: International Builders' / Kitchen and Bath Shows (IBIS / KBIS)
(Orlando, FL), International Roong Expo (Las Vegas, NV)
MARCH/APRIL
Ad Close: Coming Soon
Material Due: Coming Soon
MAY/JUNE
Ad Close: Coming Soon
Material Due: Coming Soon
JULY/AUGUST
Ad Close: Coming Soon
Material Due: Coming Soon
Show: Women in Residential Construction (WIRC) Conference
(TBA), GlassBuild America (Las Vegas, NV)
SEPTEMBER/OCTOBER
Ad Close: Coming Soon
Material Due: Coming Soon
Show: METALCON 2026 (Las Vegas, NV)
NOVEMBER/DECEMBER
Ad Close: Coming Soon
Material Due: Coming Soon
Digital Ad Material Contact
webtrafc@endeavorb2b.com
Materials Due: Seven business days prior
to publication.
DIGITAL ADS
DIGITAL AD SPECS
+
AD TYPE NET RATE
Rectangle $105 CPM
Half Page $120 CPM
Leaderboard $115 CPM
Billboard $120 CPM
In-Article (Flex or Premium) $180 CPM
Native Ad $105 CPM
Site Skin $225 CPM
Welcome Ad $225 CPM
Additional Digital Display Products Available,
including In Banner, In-Article and Billboard
Video; Bundled Banner Packages; and Additional
Expandable Banner Options.
Contact rep for pricing.
DIGITAL ADVERTISING
Boost brand visibility and awareness with relevant advertising
strategically placed throughout brand and/or market sites.
Reach decision-makers with impactful messaging as they
browse trusted Pro Builder content.
CHANNEL SPONSORSHIPS
Align your brand with trusted industry expertise and establish
thought leadership. Gain exclusive visibility and engagement
opportunities within targeted topic-based site sections.
NATIVE ADVERTISING
Seamlessly integrate your message into editorial content,
enhancing credibility and engagement. Deliver valuable
information to prospects in a non-disruptive format they're
already consuming. Labeled as Sponsored Content.
NATIVE ARTICLE OR VIDEO POST
Showcase your expertise through in-depth, branded content
that educates and informs. Position your brand as an industry
leader while providing actionable insights to potential
customers.
THIRD-PARTY EMAILS
Reach inboxes and benet from our 1st party data and insights
as we deliver your message directly to decision-makers,
leveraging the credibility of the Pro Builder reputation.
AUDIENCE EXTENSION
Precisely target businesses and professionals in
specic locations or at industry events. Deliver timely,
contextually relevant ads to decision-makers when
they're most receptive.
AUDIENCE EXTENSION SOCIAL
Using Meta and LinkedIn, we’ll manage your campaign
using a single image, carousel, or video ad and create
targets based on website visitors, our 1st party data, or
by creating look-a-like proles.
SOCIAL BOOST
Leverage the power of our established and credible
brand to get in front of a highly engaged audience
through sponsored posts, reaching decision-makers
and professionals who trust and value our content.
MICRO PROXIMITY
Increase your brand awareness and drive trafc
to your booth by targeting company locations,
geographic targets, or attendees at a tradeshow
or conference.
CONNECTED TV
Reach decision-makers during their downtime with
targeted video ads on streaming platforms. Engage
decision-makers in a less cluttered environment with
high-impact, full-screen messaging.
ADVERTISING & PROMOTIONS
NEWSLETTERS & CUSTOM EMAILS
THIRD-PARTY EMAILS
Using our 1st party data and
insights, we reach your target
audience through personalized
emails. Our team of direct
marketing experts will set up and
deploy privacy-compliant HTML
emails and provide full
reporting metrics.
Contact us for more information
on building the perfect email
campaign for your goals.
NEWSLETTER SPECS
+EMAIL SPECS
+
TEMPLATED EMAIL
Showcase your content in our branded
templates and build your ideal audience
from our database of residential and
multifamily home builders, custom home
builders, architects, and more.
• Blog Alert
• Case Study Alert
• Product Spotlight
• Q&A Alert
• Video Alert
• Custom Series (3X)
• Distance Learning
VIEW NEWSLETTERS
+
PRO BUILDER DAILY FEED
Pro Builder's editors assemble the latest
breaking industry news, hottest trends,
and most relevant research.
Daily (Monday - Friday)
Subscribers: 32K+
Avg Total Open Rate: 45.53%
Rate: $1,500
PRO BUILDER BEST OF DAILY FEED
Highlighting the most-read articles of the
week.
Weekly on Saturdays
Subscribers: 14K+
Avg Total Open Rate: 71.55%
Rate: $1,500
PRO BUILDER MONTHLY REVIEW
Highlighting the most-read articles of
the month.
First Saturday of the Month
Subscribers: 23K+
Avg Total Open Rate: 58.92%
Rate: $1,500
CUSTOM BUILDER WEEKLY
From the editors of Custom Builder,
inspiration and information on projects,
products, and business management.
Weekly on Wednesdays
Subscribers: 24K+
Avg Total Open Rate: 41.84%
Rate: $1,500
PROTRADECRAFT:
THE PUNCH LIST
A helpful resource with insights to
construction best practices.
Weekly on Tuesdays and Saturdays
Subscribers: 35K+
Avg Total Open Rate: 36.85%
Rate: $1,500
MULTIFAMILY PRO+ NEWSLETTER
Delivers the latest news, trends, and
insights for the multifamily buildings
market.
Weekly on Wednesdays
Subscribers: 33K+
Avg Total Open Rate: 47.33%
Rate: $1,500
In-Person Events that Foster Connections and Deliver High Quality Leads
EVENTS
WOMEN IN RESIDENTIAL CONSTRUCTION CONFERENCE
This annual conference gathers 300+ women in construction for three transformative and education-rich days
packed with industry speakers, breakout education tracks, roundtable discussions, panels, and networking
events. Attendees and sponsors are surrounded with the top female leaders in building, remodeling, and home
improvement. These C-suite professionals present unique opportunities for engagement and forming lasting
connections.
PROCONNECT EVENTS
MULTIPLE DATES AND LOCATIONS
ProConnect Events were designed by and for building industry professionals and facilitate powerful connections
between product speciers and leading manufacturers to drive business growth and innovation in the
construction sector.
These events spearhead collaborative efforts to address industry challenges and excel in the evolving building
landscape through a unique 1-on-1 format. ProConnect Events bring together attendees and sponsors to identify
solutions, share valuable industry insights, and develop meaningful partnerships that benet both parties.
Throughout the year, ProConnect offers a series of specialized events focusing on different sectors of the
construction industry, including Single Family, Multifamily, AEC Giants, and Sustainability. These targeted
gatherings enable professionals to stay at the forefront of their respective elds and adapt to emerging trends.
+LEARN MORE
DEMONSTRATION OPPORTUNITIES
PRO BUILDER SHOW VILLAGE
At the heart of IBS, the Pro Builder Show Village stands
as an innovation destination for industry professionals.
This dynamic showcase offers a unique neighborhood
of state-of-the-art demonstration homes, strategically
positioned near the convention center entrance for
easy access.
IMMERSIVE EXPERIENCE
Builders, architects, designers, and suppliers
engage with cutting-edge products in fully realized
environments. Visitors can explore these captivating
homes, gaining hands-on experience with the latest
industry offerings.
INTERACTIVE LEARNING
Featuring ProTradeCraft Live! at center stage, industry
experts demonstrate product installation techniques
and offer practical training sessions. Attendees gain
valuable insights and skills directly from product
representatives.
NETWORKING AND ENTERTAINMENT
Show Village goes beyond static displays, offering
nightly block parties, jobsite skill challenges and a
vibrant atmosphere that attracts thousands of visitors.
PRO BUILDER IDEA HOMES
Showcasing innovation in new home
construction, the Pro Builder Idea Homes
program addresses market demands
and future trends by featuring diverse
demonstration homes that highlight net-zero
energy, smart automation, climate resiliency,
carbon-neutral approaches and more.
Through collaborative partnerships
with builders, design professionals, and
manufacturers, the program brings visionary
homes to life using commercially available
products and practices. Serving as an editorial
and sponsor vehicle, it delivers actionable
insights and real-world case studies, inspiring
condence and empowering builders to adopt
new techniques and technologies.
Each carefully designed home tells a
compelling story, incorporating multiple
innovative ideas to provide a comprehensive
view of future-forward building practices.
THE NEW AMERICAN HOME
Each year, a new custom-built home is unveiled
at IBS, serving as a real-world laboratory for
innovative building practices and products.
These homes feature state-of-the-art
energy efciency, often achieving impressive
HERS ratings and multiple green building
certications.
The program collaborates with leading builders,
design professionals, and manufacturers to
create homes that blend luxury with forward-
thinking concepts like smart home automation,
indoor-outdoor living, and sustainable
materials.
By demonstrating practical applications of
new technologies and design trends, The New
American Home program inspires industry
professionals and sets benchmarks for future
residential construction, driving progress
towards more sustainable, efcient, and
innovative housing solutions..
+LEARN MORE +LEARN MORE
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MARKETING SOLUTIONS
CONTENT DEVELOPMENT
Compelling Narratives: Subject matter
experts and designers that create
engaging content to generate demand
and establish thought leadership.
INTELLIGENCE & RESEARCH
Actionable Intelligence: Comprehensive
research services that provide actionable
insights, helping identify trends and
understand buyer behavior.
Extensive portfolio of 100+
digital marketing solutions
that empowers B2B marketers
to engage target audiences
effectively.
End-to-end program
execution leveraging expert
teams ensures successful
implementation of marketing
strategies.
Consultative approach with
dedicated program leads
aligns marketing plans with
KPIs, timelines, and budgets.
Leveraging our
subject matter
expertise, extensive
data, and engaged
audiences, we
create strategic
digital marketing
solutions that impact
our customer’s
marketing goals.
• MARKET INSIGHT
• BRAND HEALTH • PRODUCT LAUNCH
• VOICE OF CUSTOMER • WHITE PAPERS
• REPORTS
• FAQ’s
• TOP TIPS
• ARTICLES
• INFOGRAPHICS
LEAD GENERATION
Highly-Qualied Compliant Leads: Targeted
content syndication, unique solutions, and
advanced nurturing techniques that align
with ideal customer proles.
• PERSONA TARGETING
• CONTENT
SYNDICATION
• WEBINARS
• EBOOKS
EBM MARKET NETWORKS
Target Ideal Customer Proles: Precision
marketing solutions for building awareness
and keeping brands top of mind with
decision makers and buying teams in key
sectors.
• DIGITAL AD
NETWORK • SOCIAL MARKETING
• EMAIL MARKETING
AUDIO & VISUAL EXPERIENCES
Engaging Experiences: High-quality visuals
and intuitive interfaces that align with the
buyer's journey and reinforce brand identity
throughout campaigns.
• PODCASTS
• QUICKCHATS
• EVENT VIDEO
• EXPLAINER VIDEO
• STORYDESIGNS
AI-POWERED MARKETING
Real-Time Targeting: Advanced analytics
and reporting tools for rened targeting,
personalized messaging, campaign
optimization and improved ROI.
+ LEARN MORE AT PERSONIF.AI
Click +to Learn More
ENDEAVOR ADVANTAGE
BUSINESS INTELLIGENCE
Full-service market research delivering all
the critical ingredients to make informed
decisions and bring data to life.
CONTINUING EDUCATION
Courses, webinars, and articles offering
continuing education for professionals
supporting their development.
MARKETING SOLUTIONS
Solutions and services that help marketers
engage target audiences and move decision
makers further along their journey. +
EVENTS
A diverse range of events and tradeshows
that engage audiences, establish brand
presence, and enable lead generation.
++ +
INDUSTRY EXPERTISE
Subject matter experts that understand
the trends and provide insights to inform
smart business decisions.
TARGET AUDIENCES
Trusted, high-performing content that
attracts B2B decision-makers in
high-growth markets.
+
90+ media brands and 45+ in-person events that attract and engage B2B decision makers in 16 key growth sectors. Through its many
offerings, Endeavor provides marketers opportunities to engage and educate – generating awareness, creating marketing pipelines,
and delivering high-quality leads for their organizations.
+
CONTACT US
EDITORIAL
RICH BINSACCA
Head of Content
rbinsacca@endeavorb2b.com
CATHERINE SWEENEY
Staff Writer
csweeney@endeavorb2b.com
CONTACT US
SALES
BILL BLACK
Director of Strategic Sales
215-880-4251 | bblack@endeavorb2b.com
TIM GILLERLAIN
Integrated Media Advisor
630-800-0779 | tgillerlain@endeavorb2b.com
ED RAFALOWSKI
Integrated Media Advisor
215-429-7971 | erafalowski@endeavorb2b.com
MIKE HELLMANN
VP, Buildings & Construction Group
978-289-0098 | mhellmann@endeavorb2b.com
BRENDAN TEGEDER
Sales Development Representative
btegeder@endeavorb2b.com
GET IN TOUCH
KEEPING BUILDINGS COMFORTABLE,
OPERATIONAL, AND EFFICIENT.
Media brands and events that engage engineers,
designers, architects, and contractors who are designing
and constructing buildings along with the owners and
facility managers who keep those buildings, where we
live, work, learn, and play, comfortable, operational, and
efcient.
Learn more at buildings.endeavorb2b.com
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