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Alexandra Gyurkó
András Harangvölgyi
Balázs Jassek
Balázs Kiss
Balázs Tilinger
Éva Orbán
László Edvy
Zsuzsa Pischné Bankó
3
4
M
Gyula Porga
Gyula Porga
5
F
HELLO
TABLE OF CONTENTS
THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EUROPEAN REGION OF SPORT 2026 TITLE 8
1. SPORTS INFRASTRUCTURES – SPORTS FACILITIES (INDOOR/OUTDOOR) 14
2. ACCESS TO FACILITIES, EDUCATIONAL PROGRAMMES AND JOB CREATION 28
3. CLUBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP 40
4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL 46
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES 54
6. SPORTSMANSHIP RATE OF THE POPULATION 66
7. INCREASE IN ENVIRONMENTAL SUSTAINABILITY 86
8. PROMOTION OF SPORTS TOURISM 90
9. COMMUNICATION PROJECT TO PROMOTE THE APPLICATION 100
10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL 108
11. PROFILE AND POSSIBLE ACTIVITIES AS A EUROPEAN CAPITAL OF SPORT 120
12. SCHEDULE CONTAINING THE EVENTS/SPORTS ACTIVITIES PLANNED FOR THE YEAR OF THE APPLICATION 130
ANNEXES 133
8
Alsóörs
Alsópáhok
Bakonynána
Ajka
Noszlop
Bánd
Barnag
Berhida
Borzavár
Csehbánya
Csetény
Dabronc
Dióskál
Pacsa
Dörgicse
Dudar
Eplény
Fonyód
Gógánfa
Hajmáskér
Halimba
Hegyesd
Herend
Hévíz
Jásd
Kapolcs
Keszthely
Kisapáti
Lesencefalu
Litér
Lovas
Marcali
Márkó
Nagyvázsony
Nemesgulács
Nemesvámos
Nyirád
Olaszfalu
Paloznak
Salföld
Sármellék
Sóly
Somogyszentpál
Taliándörögd
Tapolca
Tés
Tihany
Uzsa
Vászoly
Veszprém
Vonyarcvashegy
Zalacsány
Zalahaláp
Zalaszántó
Zánka
Zirc
#THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EuROPEAN REGION OF SPORT 2026 TITLE
THE VESZPRÉM-BALATON REGION –
PREPARATION FOR THE EUROPEAN REGION
OF SPORT 2026 TITLE
9
#THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EuROPEAN REGION OF SPORT 2026 TITLE
10
W
LEGACY FROM EuROPEAN CAPITAL OF CuLTuRE 2023
1.
3.
4.
5.
#THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EuROPEAN REGION OF SPORT 2026 TITLE
11
I
TOWARD 2026: OuR JOuRNEY TO ASTRONGER,
HEALTHIER REGION
#THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EuROPEAN REGION OF SPORT 2026 TITLE
12
H
•
•
•
•
•
ALIGNMENT WITH NATIONAL
PROGRAMMES
#THE VESZPRÉM-BALATON REGION – PREPARATION FOR THE EuROPEAN REGION OF SPORT 2026 TITLE
13
VÁRPALOTA SPORTS CENTRE
ATLANTA
1873 1889 1895 1901 1912 1925 1937 1941
1878 1890 1898 1907 1921 1929 1940 1956 2026
1968
Veszprém Civic
and Defence
Shooting
Association
Gymnastics
Festival and the
Veszprém
Veszprém
Gymnastics
Association
Veszprém
Gymnastics
ground
Füred Hill
Workers’
Association
Veszprém
Danuvia
in the NB III (third
national division)
Veszprém
division)
Veszprém
Veszprém:
Csikász
and Láng Veszprém
Veszprém
Veszprém
Railway
Association
Veszprém
Hungarian
Ammunition
Association
Veszprém
Championship
launched
Veszprém
Cycling
Association
EARLY SPORTS HISTORY OF VESZPRÉM
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
14
T
1. SPORTS INFRASTRUCTURES
– SPORTS FACILITIES (INDOOR/OuTDOOR)
ASSETS
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
15
Alsóörs
Alsópáhok
Bakonynána
Noszlop
Bánd
Pacsa
Dudar
Fonyód
Jásd
Kapolcs
Márkó
Paloznak
Sóly
Tapolca
Uzsa
Vászoly
Zalacsány
Zalahaláp
Zánka
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
A) INTRODuCING FACILITIES IN BuILT ENVIRONMENTS IN VESZPRÉM
16
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
17
SPORT INFRASTRUCTURE FACILITIES ACCORDING TO TYPE, PURPOSE AND CONDITION
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
18
A
INFRASTRuCTuRE DEVELOPMENTS IN THE SERVICE
OF SPORT AND TOuRISM
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
19
B) A BREAKDOWN OF MuNICIPAL EXPENSE FOR THE MAINTENANCE
OF SPORT FACILITIES IN THE LAST THREE YEARS
FUNDING FROM LOCAL MUNICIPALITIES – VESZPRÉM
AND REGION:
2022 2023 2024 2025 2026 2027
Muncipalities (18) Schools (6)
MAINTENANCE BUDGETS OF SPORT FACILITIES
(AGGREGATED, EUR)
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
20
T
uNIVERSITY OF PANNONIA
1.
3.
4.
5.
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
21
W
C) IS THERE A SPORT DEVELOPMENT PLAN IN
YOuR CITY/TOWN?
WHAT ARE ITS MAIN AIMS?
1.
3.
4.
5.
•
•
•
•
•
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
22
I
•
•
1. Séd Creekside Running Track and
3.
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
23
I
D) DETAIL THE ANNuAL BuDGET OF THE DEPARTMENT
OF SPORTS AND THE PERCENTAGE THAT THIS AMOuNT
REPRESENTS OF THE TOTAL BuDGET OF CITY HALL
•
•
•
•
GRANTS OTHER TOTAL
ANNUAL SUM OF SUBSIDIES FOR SPORTS DISTRIBUTED
BY MUNICIPAL CITY VESZPRÉM (EUR)
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
24
I
E) DESCRIBE CREATIVE APPROACHES
TO DELIVER SPORT PROGRAMMES
ÉJSZAKÁJA)
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
25
T
F) PROVIDE THE ESTIMATED AMOuNT OF PLANNED INVESTMENTS
IN SPORTS INFRASTRuCTuRE IN THE NEXT THREE YEARS
#1. SPORTS INFRASTRuCTuRES – SPORTS FACILITIES (INDOOR/OuTDOOR)
26
H
INDEXING PLANNED SPORTS INFRASTRuCTuRE INVESTMENTS
TO ECONOMIC FORECASTS 2025–2027
THE NATIONAL SPORTS AGENCY ENVISIONS INFRASTRUCTURE DEVELOPMENT IN TWO
SWIMMING COMPLEXES IN THE REGION
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
28
W
2. ACCESS TO FACILITIES, EDUCATIONAL
PROGRAMMES AND JOB CREATION
A) EXPLAIN HOW THE SPORT
ASSOCIATIONS OR SPORT CLuBS WORK IN
YOuR TOWN, AGREEMENTS AND GRANTS
AND POSSIBILITIES FOR NON-MEMBERS TO uSE THEM.
•
•
•
•
•
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
29
VESZPRÉM-BALATON 2023 JSC.:
PROVEN EXPERTISE, RENEWED VISION
•
•
•
•
•
•
•
•
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
30
U
STATE-SuPPORTED REGIONAL SPORTS INSTITuTIONS
•
•
•
•
•
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
B
B) EXPLAIN HOW ACCESSIBLE SPORTS FACILITIES ARE TO THE
WIDE PuBLIC:
VISIBILITY
HelloVEB.hu
31
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
32
I
INCENTIVISATION
•
•
•
•
•
•
•
Culture, gastronomy, recreation,
transport and much more –
with great special offers
ONE PASS,
ENDLESS
EXPERIENCES
VeszpremBalatonPass.hu
Pick the
pass that
suits you best.
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
A
ACCESIBILITY
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
33
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
34
D
MOBILITY AND ACCESSIBILITY ENHANCEMENTS
•
•
•
•
•
•
•
•
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
36
S
C) DESCRIBE THOSE PROGRAMMES THAT uSE SPORTS
AS A PLATFORM TO TEACH SKILLS LIKE TEAMWORK,
COMMuNICATION AND RESILIENCE.
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
37
#2. ACCESS TO FACILITIES, EDuCATIONAL PROGRAMMES AND JOB CREATION
38
I
D) DESCRIBE POLICIES FOR CREATION OF NEW JOBS IN SPORT.
•
•
•
•
#3. CLuBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP
3. CLUBS, ASSOCIATIONS AND LOCAL AND
INTERNATIONAL PARTNERSHIP
40
#3. CLuBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP
41
A) PROVIDE A DETAILED LIST OF ASSOCIATIONS AND SPORT
CLuBS THAT COMPETE IN TOP DIVISIONS, CHAMPIONSHIPS AND
NATIONAL TOuRNAMENTS (E.G: A, A1, A2, B).
•
•
•
PLACE
#3. CLuBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP
42
H
B) PROVIDE DETAILED INFO ABOuT SPORT VOLuNTEERS IN THE CITY:
HOW ARE THEY ORGANISED, HOW THEY PROCEED, HOW THEY LOOK
FOR NEW VOLuNTEERS, BENEFITS OF BEING VOLuNTEER.
#3. CLuBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP
44
E
A
C) ARE YOu COLLABORATING WITH LOCAL AND INTERNATIONAL
ORGANISATIONS TO ENHANCE SPORTS PROGRAMMES? DESCRIBE IT.
LOCAL PARTNERS
EuROPEAN COLLABORATIONS
#3. CLuBS, ASSOCIATIONS AND LOCAL AND INTERNATIONAL PARTNERSHIP
E
PARTNERSHIPS WITH JAPAN
•
•
•
•
45
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OuT OR PROMOTED BY THE CITY COuNCIL
T
4. SPORTS INITIATIVES, EVENTS OR
PROJECTS WHICH ARE DIRECTLY CARRIED
OUT OR PROMOTED BY THE CITY COUNCIL
A) PROVIDE A LIST OF PuBLIC SPORT EVENTS ORGANISED BY THE CITY
EVENTS
46
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL
47
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL
48
T
B) LIST THE ORGANISATION OF AGREEMENTS, CONFERENCES,
SEMINARS OR OTHER EVENTS IN SPORT MATTERS AND IN
COLLABORATION WITH ENTITIES OF IMPORTANCE IN SPORT
MATTERS CONCERNING THE MOST IMPORTANT TOPICS RELATED
TO SPORT MANAGEMENT AND ANTI-DOPING ACTIONS.
•
•
•
•
•
•
•
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL
49
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL
50
C) PROVIDE A LIST OF INTERNATIONAL, NATIONAL AND LOCAL
SPORTS EVENTS WHICH TOOK PLACE IN THE CITY OR ITS
SuRROuNDINGS WITHIN THE LAST THREE YEARS.
SPORT
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OUT OR PROMOTED BY THE CITY COUNCIL
51
I
D) ANALYZE AND EXPLAIN THE RETuRN OF THE INVESTMENT
FROM THE uSE OF CITIZEN INSTALLATIONS (COLLECTIONS,
SALES ADVERTISING SPACES, OTHER REVENuES, ETC.).
•
•
•
•
•
•
1.
Handball Aréna)
•
•
•
•
•
3.
•
•
•
•
•
•
•
•
•
•
#4. SPORTS INITIATIVES, EVENTS OR PROJECTS WHICH ARE DIRECTLY CARRIED OuT OR PROMOTED BY THE CITY COuNCIL
52
ROI DIMENSIONS ACROSS FACILITY TYPES
1.
3.
•
•
•
SPORTS FACILITIES BY ROI DIMENSIONS
2
3
4
5
6
7
8
9
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDuAL, YOuTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLuSION OF PEOPLE WITH DISABILITIES
54
5. IMPROVING THE WELL-BEING OF EVERY
INDIVIDUAL, YOUTH INVOLVEMENT,
WOMEN’S AND GIRLS’ EMPOWERMENT AND
INCLUSION OF PEOPLE WITH DISABILITIES
“All in. All equal.
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
55
T
DEMOGRAPHIC OVERVIEW
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
56
T
A) SPORT IS CONSIDERED A VEHICLE FOR
HEALTH AND WELL-BEING PROMOTION.
•
•
•
•
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
57
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
58
E
B-C) ARE THERE INTERVENTIONS THAT PROMOTE THE ACTIVE
INVOLVEMENT OF YOuNG PEOPLE OR TO REDuCE BARRIERS FOR
WOMEN AND GIRLS WHO WANT TO PARTICIPATE?
•
•
•
•
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
59
T
•
•
•
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
C
D) ARE THERE ACTIVITIES THAT ENCOuRAGE LEADERSHIP ROLES
OF YOuNG PEOPLE AND WOMEN?
the Association
61
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
63
W
E) ARE THERE ACCESSIBILITY AND
ACTIVE PARTICIPATION FOR PEOPLE WITH
DISABILITIES IN SPORT IS ENSuRED?
TrailO
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
F
F) HOW DOES THE CITY PROMOTE FAIR PLAY?
•
•
•
•
•
•
•
•
Play
•
64
#
5. IMPROVING THE WELL-BEING OF EVERY INDIVIDUAL, YOUTH INVOLVEMENT, WOMEN’S AND GIRLS’ EMPOWERMENT AND INCLUSION OF PEOPLE WITH DISABILITIES
65
•
•
•
•
•
1.
László Nagy
3.
4.
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
66
I
6. SPORTSMANSHIP RATE OF
THE POPULATION
A) TOTAL NuMBER OF CARD-CARRYING
MEMBERS IN THE ASSOCIATIONS AND CLuBS OF
SPORT FEDERATION, IF POSSIBLE, CLASSIFICATION
BY AGE GROuPS: YOuNG 4-16 YEARS; ABSOLuTE 17-34;
MASTER (35-...).
“Each number
#6. SPORTSMANSHIP RATE OF THE POPuLATION
67
ATHLETES
ATHLETES
#6. SPORTSMANSHIP RATE OF THE POPuLATION
68
ATHLETES
ATHLETES
4158
#6. SPORTSMANSHIP RATE OF THE POPuLATION
69
I
W
KEY FINDINGS FROM THE PuBLIC SuRVEY
•
•
•
•
•
•
•
•
•
B) HOW MANY PEOPLE FROM YOuR REGION ARE ACTIVELY INVOLVED
I
N SPORT? – PLEASE, EXPLAIN THE METHODOLOGY uSED TO OBTAIN THE DATA PROVIDED.
#6. SPORTSMANSHIP RATE OF THE POPuLATION
70
THE REGION’S STRATEGIC RESPONSE
•
•
•
•
1.
3.
and many areas are being
4.
5.
#6. SPORTSMANSHIP RATE OF THE POPuLATION
71
E
ACTIVE SCHOOL PROGRAMME – INSTITuTIONAL FITNESS INDEX (IFI)
IFI value
IFI Index value
5,35
5,45
2019/2020*
2020/2021*
5,35
5,3
5,34
5,33
Active School Programme
HEPA
FITNESS (IFI) TRENDLINE OF ACTIVE SCHOOLS IN HUNGARY
#6. SPORTSMANSHIP RATE OF THE POPuLATION
72
A
C) EXPLAIN THE ADDITIONAL MEASuRES PROPOSED BY THE
MuNICIPALITY TO INCREASE SPORT AMONG ALL SEGMENTS OF
THE POPuLATION. PROVIDE APPROXIMATE FIGuRES OF EXPECTED
DATA TO BE ACHIEVED DuRING THE PERIOD THAT ELAPSES uNTIL
THE CANDIDATuRE AND DuRING THE CANDIDATuRE.
•
•
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
73
EXTERNAL DATA OWN CONTENT OWN SERVICES
NationalData Supply
Centre for Tourism Websites:
Google Analytics
Monitoring
Platform
TELEKOM
Data Sports
Activities Mobile
APP
Weather
Grant & Volunteer platforms
Events & Ticketing
Surveys
AUTOMATED QUANTITATIVE DATA
QUALITATIVE DATA
REAL-TIME MONITORING PLATFORM
#6. SPORTSMANSHIP RATE OF THE POPuLATION
74
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
75
•
•
•
•
•
•
•
•
THE FOUR DIMENSIONS OF THE HUMAN RE-ACTIVATION INDEX
1.
3.
4.
#6. SPORTSMANSHIP RATE OF THE POPuLATION
76
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
78
W
O
D) HOW DOES YOuR CITY/TOWN SuPPORT
VOLuNTARY PARTICIPATION IN SPORT?
THE ROLE OF PuBLIC EDuCATION INSTITuTIONS
Active School
Programme
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
80
B
EMPLOYER ENGAGEMENT: FROM WORKPLACE WELL-BEING TO
SOCIAL RESPONSIBILITY
1.
•
•
•
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
81
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
82
A
MENTAL HEALTH
•
•
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
83
W
T
SCIENTIFIC PLATFORMS
CONNECTIVITY: LINKING ARTS AND SPORT
•
•
•
•
#6. SPORTSMANSHIP RATE OF THE POPuLATION
84
B
REGIONAL PARTNERSHIPS
#7. INCREASE IN ENVIRONMENTAL SuSTAINABILITY
86
I
7. INCREASE IN ENVIRONMENTAL
SUSTAINABILITY
A) WHAT MEASuRES IS THE MuNICIPALITY TAKING IN ORDER TO
SAVE ENERGY AND INCREASE THE uSE OF RENEWABLE ENERGY?
PROJECT
#7. INCREASE IN ENVIRONMENTAL SuSTAINABILITY
87
A
B) DESCRIBE THE POLICY MEASuRES TAKEN BY THE MuNICIPALITY
THAT ENCOuRAGE AND FACILITATE THE REDuCTION OF WASTE
PRODuCTION AND THE INCREASE OF SEPARATE WASTE COLLECTION.
•
•
•
•
•
•
•
•
•
#7. INCREASE IN ENVIRONMENTAL SuSTAINABILITY
88
W
C) WHAT INFORMATION AND PROMOTION ACTIVITIES ARE THERE
FOR CITIZENS ON SuSTAINABLE ENVIRONMENTAL ISSuES?
•
•
•
•
green travel incentive voucher
Regional
Tourism Card
Reuse Centre
#8. PROMOTION OF SPORTS TOuRISM
90
T
8. PROMOTION OF SPORTS
TOURISM
•
•
•
•
•
•
•
#8. PROMOTION OF SPORTS TOuRISM
91
Alsóörs
Alsópáhok
Bakonynána
Noszlop
Bánd
Pacsa
Dudar
Fonyód
Jásd
Kapolcs
Márkó
Paloznak
Sóly
Tapolca
Uzsa
Vászoly
Zalacsány
Zalahaláp
Zánka
#8. PROMOTION OF SPORTS TOuRISM
92
I
A) WHAT ACTIONS HAS THE MuNICIPALITY TAKEN TO PROMOTE
THE CITY/TOWN AREA AND SPREAD THE KNOWLEDGE, IMAGE
AND PRACTICE OF SPORTS TOuRISM?
KEY PROGRAMMES AND EVENTS
•
•
•
•
•
•
INFRASTRuCTuRE INVESTMENTS
•
•
•
#8. PROMOTION OF SPORTS TOuRISM
94
MARKETING & REGIONAL BRANDING
•
•
•
•
FuTuRE PLANS AND VISION
•
•
•
•
•
•
#8. PROMOTION OF SPORTS TOuRISM
95
0
100,000
200,000
300,000
400,000
500,000
600,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
TOURISM SEASONALITY IN THE
BALATON-BAKONY REGION (2024.)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
TOURISM SEASONALITY
IN VESZPRÉM (2024.)
#8. PROMOTION OF SPORTS TOuRISM
97
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B) DESCRIBE THE MEETING ACTIVITIES BETWEEN SPORTS
ASSOCIATIONS AND ECONOMIC OPERATORS OF THE TOuRISM
AND SPORT SECTORS.
A MODEL OF SPORT TOuRISM INNOVATION: VIA CALVARIA
– THE PATH OF SILENT HILLS
#8. PROMOTION OF SPORTS TOuRISM
99
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C) WHAT POLICY MEASuRES ARE THERE WITH
THE AIM OF FACILITATING THE CARRYING
OuT OF PROJECTS AND SPORT TOuRISM
EVENTS ON CITY/TOWN TERRITORY?
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#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
100
9. COMMUNICATION PROJECT TO PROMOTE
THE APPLICATION
A) EXPLAIN THE COMMuNICATION PLAN TO PROMOTE THE
CANDIDATuRE OF THE MuNICIPALITY.
#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
101
2026 A MOZGÁS ÉVE - WRISTBANDS
#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
102
ZONE CORE STATE
1.
3.
4.
5 core values
• Symbolically anchored
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• Channel mix
• Emotional goals
again.
#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
103
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B) EXPLAIN THE PROMOTION OF THE APPLICATION AND THE ACES
AWARD (PRESENCE ON THE INTERNET, PERSON IN CHARGE OF
SOCIAL NETWORKS, LOGO, VIDEO, ETC.).
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#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
104
CHANNEL
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PASS
DIGITAL CHANNELS
#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
105
CAMPAIGN STRUCTURE FOR 2026 (PREVIEW)
EVENTS
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#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
106
OFFLINE COMMUNICATION ACTIVITIES TO BE EXECUTED WITH LOCAL PARTNERS
#9. COMMuNICATION PROJECT TO PROMOTE THE APPLICATION
107
C) THE COMMuNICATION PROJECT MuST INCLuDE AT LEAST
2 PuBLICATIONS IN NATIONAL NEWSPAPERS
AND 2 IN LOCAL NEWSPAPERS
PERSONAL PRESENCE
IN 2026 THE FOLLOWING TRADITIONAL COMMUNICATION ACTIVITIES ARE PLANNED:
#10. RELATIONS BETWEEN THE CITY COuNCIL AND SPORTS OR POLITICAL INSTITuTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
T
10. RELATIONS BETWEEN THE CITY COUNCIL
AND SPORTS OR POLITICAL INSTITUTIONS AT
LOCAL, REGIONAL AND NATIONAL LEVEL
A) PROVIDE DETAILS ABOuT THE AGREEMENTS, RELATIONS
BETWEEN THE CITY AND THE LOCAL, REGIONAL AND NATIONAL
SPORTS ORGANISATIONS.
barriers and builds
108
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
109
THE FOLLOWING ORGANIGRAM DESCRIBES THE RELATIONSHIP BETWEEN THE BIDDING TEAM
AND THE LOCAL, REGIONAL AND NATIONAL PARTNERS:
NATIONAL ACTORS
REGIONAL ACTROS
PARTNERSHIP GRID
TERRITORIAL GOVERNANCE
County Governments
Minority Local Governments
Local Governments
District Centers
ENTERPRISE SECTOR
Active tourism service providers
Chambers of commerce, employer forums
Local businesses
Sports and experience service providers
OTHER REGIONAL PLAYERS
Local sports organisations
Local civil organisations
Local professional organisations
Nature parks
Geoparks
Churches
Public transportation
SPORTS ASSOCIATIONS, PROFESSIONAL
ORGANISATIONS
Leisure sports associations
Professional sports associations
Student sports associations
Youth sports clubs
Advocacy organisations for people
with disabilities
Hungarian Tourism Association
Foundation
Balaton Association
National Park Directorates
Bakony Charta
Tourism Destination Management
Organizations
Prime Minister’s Office
Ministry of Defence
Ministry for Public Administration
and Regional Development
Ministry of Culture and Innovation
State Secretariat
Responsible for Active Hungary
Ministry of the Interior:
State Secretariat for Disability Affairs
Ministries
Hungarian Tourism Agency
General Directorate of
Water Management
Hungarian Public Roads Ltd.
Central Statistical Office
Balaton Development Council
Center for Active and
Ecotourism Development
State Management Organisations
Kindergartens
Schools
Universities (University of Pannonia)
Education
National Public Health and
Pharmaceutical Centre
Health Promotion Officies
General Practitioners
Healthcare
STATE ACTORS
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
110
bridge
AS PART OF THE BID DEVELOPMENT PROCESS IN SPRING 2025, THE FOLLOWING STRATEGIC
PARTNERSHIPS WERE FORMALISED THROUGH SIGNED AGREEMENTS:
locally driven solutions.
PARTNER
LOCAL
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
111
PARTNER
LOCAL
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
113
A
B) EXPLAIN HOW THE CANDIDATuRE PROMOTES AGREEMENTS
WITH LOCAL, REGIONAL OR NATIONAL SPORTS FEDERATIONS OR
OTHER ENTITIES FOR THE PROMOTION OF SPORT.
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
114
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
115
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C) QuANTIFY AND DETAIL THE INVESTMENTS IN LOCAL SPORT
RELATED ECONOMY. PROVIDE DETAILS OF THE EVENTS AND
ACTIVITIES ON THIS FIELD REALIZED IN PARTNERSHIP
AND CO-OPERATION WITH SPORTS ORGANISATIONS AND
INSTITuTIONS ON A NATIONAL AND EuROPEAN LEVEL.
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#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
116
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#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
118
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D) SPECIFY WHAT NEW AGREEMENTS WITH RELEVANT
INSTITuTIONS ARE EXPECTED TO BE CONCLuDED IN CASE OF
WINNING THE AWARD.
Values Education Programme (OVEP)
movement
Region
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
119
ongoing
recreational exercise
organisations
stronger
advocacy
#11. PROFILE AND POSSIBLE ACTIVITIES AS A EuROPEAN CAPITAL OF SPORT
120
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11. PROFILE AND POSSIBLE ACTIVITIES
AS A EUROPEAN CAPITAL OF SPORT
A) EXPLAIN THE ROLE OF SPORT IN YOuR CITY/TOWN FOR ACHIEVING
THE FIVE MAIN AIMS OF THE MANIFESTO OF ACES EuROPE
(ENJOYMENT IN EXERCISE, WILLINGNESS TO ACHIEVE, SENSE OF
COMMuNITY, LEARNING FAIR PLAY, IMPROVEMENT OF HEALTH).
#11. PROFILE AND POSSIBLE ACTIVITIES AS A EuROPEAN CAPITAL OF SPORT
121
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WILLINGNESS TO ACHIEVE
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
122
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FAIR PLAY – THE SPIRIT OF SPORTSMANSHIP
HEALTH IMPROVEMENT – SuPPORTING PHYSICAL AND MENTAL
WELLBEING
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
123
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SOCIAL INTEGRATION
Via Calvaria
Via Calvaria
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
124
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
125
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B) HOW DOES YOuR CITY/TOWN SEE ITS SOCIAL ADVANTAGES
AS AEuROPEAN CAPITAL OF SPORT?
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
C) WHICH INITIATIVES AND ACTIVITIES WILL YOuR CITY WANT TO
CONTRIBuTE TO THE WORK OF ACES EuROPE? PROVIDE A LIST
OF CITY CAMPAIGNS IN RELATION TO THE CANDIDATuRE.
126
#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
127
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#10. RELATIONS BETWEEN THE CITY COUNCIL AND SPORTS OR POLITICAL INSTITUTIONS AT LOCAL, REGIONAL AND NATIONAL LEVEL
128
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#12. SCHEDuLE CONTAINING THE EVENTS/SPORTS ACTIVITIES PLANNED FOR THE YEAR OF THE APPLICATION
12. SCHEDULE CONTAINING THE EVENTS/
SPORTS ACTIVITIES PLANNED FOR THE
YEAR OF THE APPLICATION
A) PROVIDE A LIST OF EVENTS (INCLuDING CONVENTIONS, SEMINARS,
CONGRESSES, ETC.) AND MEASuRES IN CONNECTION WITH THE
CANDIDACY AND THE CITY HOLDING THE TITLE OF “EuROPEAN
CAPITAL, COMMuNITY-ISLAND, CITY OR TOWN OF SPORT”.
“A year
a celebration
130
#12. SCHEDuLE CONTAINING THE EVENTS/SPORTS ACTIVITIES PLANNED FOR THE YEAR OF THE APPLICATION
131
EVENT
#ANNEXES
134
ANNEX 1: DETAILED TABLE OF FACILITIES AFFILIATED WITH
TERRITORIAL GOVERNMENTS
#ANNEXES
135
#ANNEXES
136
#ANNEXES
137
#ANNEXES
138
#ANNEXES
139
#ANNEXES
140
#ANNEXES
141
ANNEX 2: DETAILED TABLE OF FACILITIES AFFILIATED WITH THE
SCHOOL SYSTEM
#ANNEXES
142
#ANNEXES
143
#ANNEXES
144
ANNEX 3: BENEFICIARIES OF CITY FuNDS – LIST OF SPORT CLuBS
AND ASSOCIATIONS VESZPRÉM
#ANNEXES
145
#ANNEXES
146
#ANNEXES
147
ANNEX 4: EVENTS
SPORT
#ANNEXES
148
SPORT
#ANNEXES
149
SPORT
#ANNEXES
150
SPORT
#ANNEXES
151
SPORT
#ANNEXES
152
SPORT
#ANNEXES
153
SPORT
#ANNEXES
154
SPORT
#ANNEXES
155
SPORT
#ANNEXES
156
SPORT
#ANNEXES
157
SPORT
#ANNEXES
158
SPORT
#ANNEXES
159
SPORT
#ANNEXES
160
ANNEX 5:
MOBILE APP: BALANCED BY MOTION – A DIGITAL MOVEMENT
CHALLENGE
1.
moving.
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values
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4.
#ANNEXES
161
5.
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regions
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small regions can lead
big changes
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#ANNEXES
162
ANNEX 6: MEMORANDuM OF
SHARED COMMITMENT
