very obvious reasons, is a good thing for cyclists if they are going to follow the rules
of the road, and act predictably while doing it (e.g., staying to the far right of the lane,
stopping at lights, etc.). Concurrent with the broad objective of bicycle awareness is
an effort to enhance the bicycle infrastructure of the city. Specifically, bicycle
advocacy groups want bike lanes. Bike lanes accomplish two things. First, they
separate cars and cyclists. Cars cannot hit bikers if they do not come into contact with
them. Second, they give legitimacy to bicycles. Motorists often believe that cyclists
do not belong on the road, or even if legal rights to it are acknowledged, a moral right
often is not (see Culley 2002; Horton 2007; Perry 1995).69 Bike lanes, however, make
it clear there is, at the very least, a three foot strip in which bicycles undeniably
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
the middle of the screen doing a dance, and then moonwalked off the set. The ad then
announces, “It’s easy to miss something you’re not looking for.” The point being, if
drivers are only paying attention to other cars, cyclists in plain sight can be
overlooked. The viewer is, thus, told, “Look out for cyclists.” Interested readers can
go to Transport of London’s website (www.tfl.gov.uk). The advert underscores why
messengers (and many other cyclists) often feel invisible—because sometimes they
are.
69 As a cyclist of many years (as a commuter, messenger, and recreational rider), my
personal examples of this are legion. While it is no surprise that I have irritated
drivers when practicing a problem-oriented approach to urban cycling, I have been
told to “get on the sidewalk” or “get off the road” countless times while simply riding
in a straight line on the far right of the road. In more extreme cases, I have been
threatened or had objects thrown at me. Perhaps most disturbing is the number of
people that rant about bicycles getting in their way and slowing them down when they
are driving. It is other motor vehicles, of course, that really cause traffic congestion.
The amount of time any one motorist has to slow down for a cyclist is minimal to non-
existent. Alternatively, it is absolutely incalculable the number of times a driver is
slowed by another motor vehicle. Still, it is the cyclist that often burns in the driver’s
memory. These instances bring to the surface an underlying belief that bicycles do not
truly belong on the road. Motorists, of course, complain incessantly about bad drivers,
but cyclists, bad or good (however that criterion is defined), are lumped together as a
nuisance for simply using the road.