
and industry
On June 24, 2025, the European Commission (EC) launched new features on its AI-on-Demand platform. The platform now includes an
AI marketplace, a low-code AI development tool, and secure solutions for generative AI and large language models.
Impact: This initiative aims to position Europe at the forefront of AI innovation by providing trustworthy AI tools and solutions, boosting
the EUs capabilities as outlined in the AI Continent Action Plan. This development is expected to accelerate secure and scalable AI
adoption across European industries and the public sector.
EU: General-Purpose AI Code of Practice published
On July 10, 2025, the European Commission (EC) published the final version of the General-Purpose AI Code of Practice (AI Code). It
must be endorsed by both the EC and the member states. The AI Code is a voluntary tool to help providers comply with the AI Act rules
on general-purpose AI (GPAI).
Developed by 13 experts and with input from over 1,000 stakeholders, the AI Code covers transparency, copyright, and safety and
security. The first two chapters apply to all GPAI model providers. They include tools such as a Model Documentation Form and practical
copyright compliance solutions. The third chapter outlines risk mitigation measures for providers of models presenting systemic risks.
The AI Code is complemented by the EC guidelines for providers of GPAI models.
Impact: The AI Code supports a more predictable and innovation-friendly environment for AI development and deployment in the EU.
By signing the AI Code, providers can demonstrate compliance more easily. They will benefit from reduced administrative burden
through standardized documentation and risk management tools. Greater legal certainty is also provided, especially for GPAI providers.
Read our briefing for more information on key obligations that came into eect on August 2, 2025, for GPAI models.
EU: Guidelines for providers of general-purpose AI
models published
On July 18, 2025, the European Commission (EC) published guidelines for providers of general-purpose AI (GPAI) models under the AI
Act. These clarify obligations such as transparency, copyright compliance, and systemic risk mitigation.
The guidelines focus on four key topics: GPAI models, providers of GPAI models, obligations exemptions, and enforcement. GPAI models
are defined by high computational training thresholds and broad capabilities. The guidelines explain when an actor becomes a
provider, outlines exemptions for open-source models, and details enforcement expectations. These guidelines complement the
General-Purpose AI Code of Practice and aim to ensure legal clarity and responsible AI development in the EU.
Impact: Businesses developing or integrating GPAI models must prepare for the new compliance obligations that came into eect on
August 2, 2025. Those with systemic risk must notify the EC AI Oice. The EC will support early compliance, with enforcement powers
starting in August 2026. Models already on the market must comply by August 2027.