
resignation immediately after Ria Rua’s
messages were posted and I complied. I
sincerely hope the organization’s mission
and work will continue however I am not
involved in that process.” He also said his
comments to Rua were “my attempt at
sarcasm.”
Sexual harassment is by far the most wide-
ly-cited problem facing female creators in
the music industry, according to a 2021 study
by MIDiA Research, in conjunction with
Tunecore and its parent company, Believe.
The study found that “almost two-thirds of
female creators identified sexual harassment
or objectification as a key challenge.” The
#MeToo movement empowered women to
come forward with personal stories, ranging
from drugging and rape to sexist behavior
and misogyny. The industry, as a whole, still
seems reluctant to speak out, instead feeling
more comfortable addressing parity and
advancement for women, including with
initiatives like the Hit Like a Girl contest.
Rua started playing music in primary
school, initially with the tin whistle and
then guitar. At 12, she picked up drums and
accompanied an accordion marching band,
then joined The National Youth Orchestra
of Ireland. In 2017, she entered a Hit Like
a Girl competition, which she says seemed
“massive,” sponsored by “all the big compa-
nies” and judged by “the best drummers and
percussionists in the world.” In 2018 she
won the organization’s Joe Hibbs Award.
Rua decided to share her story now, she
tells Billboard, because she writes songs
about women’s issues and had just released
a new song about this specific experience
and wanted to “practice what I preach.” In
the Instagram video, she also noted she’d
been inspired to speak out by recent allega-
tions of sexual misconduct, “especially all
the stu about P. Diddy.”
“[Levine] is still the head of [Hit Like A
Girl] and it’s still running to this day,” she
said in her video. ”If it happened to me, I’m
sure it happened to other women out there.”
Less than a year after Rua’s incidents with
Levine, she says she told a then-Hit Like
a Girl board member. She asked the board
member to discuss it with the board, but not
to tell Levine. The board member, who left
the organization in 2021 because of what
Rua told her about Levine — and does not
wish to be named because of an unrelated
personal issue — confirmed that account to
Billboard. “I had no evidence of anything. I
couldn’t really do anything formally.”
“At that time, I was still pretty afraid,” Rua
says. “This guy is massive. He runs Hit Like
a Girl. He owns the TRX Cymbal company.
He owns another management company
that manages a lot of the top brands.”
Rua posted a second video in which she
sobbed and thanked everyone for support-
ing her, and then a third video explaining
she came forward because she had written
her song “Asking For It” “about my story
with David” and now, when she sings it,
“I’m going to remember the support that I
had.”
Hit Like A Girl began in 2012 “as a drum
contest/market development project,” as
Levine puts it, which he co-founded with
DRUM! magazine publisher Phil Hood and
Mindy Abovitz, founder of female-focused
Tom Tom magazine — both of whom left the
organization years ago.
Levine told Billboard in an email that
Rua entered the contest in 2017 and 2018
under her birth name — which Billboard
has decided not to run at her request — and
that during this time they “had multiple
conversations by phone, email, text, etc.”
He continued, “She was a talented musician
and an interesting person.” He also attached
the 2017 photo she submitted. Rua says they
exchanged only one email and one Insta-
gram message and had two phone calls. She
provided the email and Instagram message
to Billboard.
“At some point in 2018 [name redacted]
introduced her new persona, Ria Rua, with a
completely new look,” Levine tells Billboard
in an email. “During a phone call I asked her
if I could use one of the photos for a social
media post to promote her and the contest.
She told me that her mother didn’t approve
of them. I responded in an email that she
should send me the photos, ‘even the one’s
her mum may not like.’ As with the rest of
the email, I was trying to show support but,
unfortunately, my attempt at sarcasm was
not appreciated.
“I felt that the image she sent me was a
bit too provocative for the Hit Like A Girl
audience so I retouched it and sent it back
to her for approval, which she provided. My
recollection of our conversation is that I said
something to the eect that I was happy to
be able to photoshop the image so that it
would be appropriate for us to share.”
Rua says she distinctly remembers him
using the word “enjoyed” when talking
about editing the photo. After that, she
never entered the contest again.
Hit Like A Girl was incorporated and
received 501(c)(3) charitable status in 2021,
and Levine became executive director,
he told Billboard, “with a board of direc-
tors that included six women.” He added,
“We also established chapters in nearly 60
countries around the world that were man-
aged exclusively by women. I often relied on
these women for advice and approval.”
Since Rua’s post, she says other women
have shared similar correspondence they
received from Levine or conversations they
had with him after entering the contest.
One California-based drummer — who
does not wish to be named — shared screen-
shots with Billboard of “some weird stu he
said to me on text.”
In the thread, Levine provides sugges-
tions on drum technique and then writes,
“Second, try to move your head and body
more when you play to show you’re feeling
the best and having fun. It will drive the
boys crazy.” In another, he writes, “Let me
know if you come back up to LA. Maybe
I’ll break quarantine for you,” followed by
a wink emoji. In regard to some photos she
had submitted during the pandemic, he also
remarked, “I’ll have to get you a sexier mask,
though. You Look like a nurse at a retire-
ment home.”
Asked about these comments, Levine
told Billboard in an email, “I don’t recall the
other exchange you reference but I did oer
advice on how contestants might improve
their entries from time to time, when asked.
I see now that my comments were inappro-
priate.”
He concludes by writing that Hit Like
A Girl accomplished “many amazing and
unprecedented things for girls and women
in the past 12 years, not least the fact that
drums are no longer considered a ‘gendered’
instrument.”
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IN BRIEF