A hugely successful seed investor's analysis of what it is
that makes start-ups triumph in the long-term
Pattern Breakers has its roots in the time when Mike Maples, a seasoned
venture capitalist, was stumped, unable to get a grip on why some
businesses he funded—Twitter, Twitch, and Okta, for example—took off,
while others, some deemed “most likely to succeed,” shut their doors despite
doing everything right. Was it dumb luck that separated gold from dross?
What Maples and Stanford University’s Peter Ziebelman discovered
contradicts accepted wisdom and upends today’s formulaic approach to
entrepreneurship: that one should look for a big open market, talk to
prospective customers to find their highest needs, their “pain points” in that
market, and then build what is missing.
Rather, patterns are broken and the potential for breakthrough opportunity
created when inflection points—events that offer the potential for new
empowering capabilities—are harnessed, transforming how people think,
work, feel, and act. Uber and Lyft, for example, broke the pattern of
transportation by harnessing the power of the GPS-enabled smartphone. The
Covid pandemic spurred telemedicine. Pattern-breaking ideas like these
unlock different powers and radically change the rules, driven by people with
the independent-mindedness and courage to divert from the consensus.
With intriguing and entertaining storytelling based on a lifetime of experience,
PATTERN BREAKERS vividly illustrates what differentiates breakthrough
ideas from those that initially seem promising but that meet with mediocre
results, and why others that initially seem unworthy—even idiotic—end up
radically changing how people live.
Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the
co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that
invested in companies like Twitter, Twitch, Okta, and Outreach at the very
beginning of their startup journeys. An eight-time member of the Forbes
Midas List of Top Venture Capital investors, he was one of the pioneers of the
seed investing movement, which started in the mid-2000s and now is a
mainstream part of startup funding. Mike has 82,000 Twitter followers and a
popular podcast, Pattern Breakers (previously Starting Greatness).
Peter Ziebelman splits his time between academia and the business world.
He teaches entrepreneurs as a lecturer at the Stanford University Graduate
School of Business, where he is the principal instructor for the popular
graduate school course on entrepreneurship and venture capital. He has also
lectured at the Wharton School and the University of Chicago. He started his
career as part of the innovative start-up team for speech synthesis
semiconductors at Texas Instruments and then later he was a systems
software entrepreneur at a venture-backed start-up. In 1996 he co-founded,
Palo Alto Venture Partners, an early-stage venture capital firm. He consults
with Fortune 500 companies on entrepreneurship, and advises start-up
companies as an independent board member.