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In 1994, Starbucks partnered with PepsiCo to develop the North American Coffee Partnership (NACP) as a joint venture to bring ready-to-drink
coffee products to global supermarkets and convenience stores. The NACP now has approximately 97 percent market share in ready-to-drink
coffee, which is one of the fastest growing liquid refreshment beverage categories in the U.S. The same sustainability challenges that face
Starbucks, threaten the longevity of the NACP: from single-use packaging and vulnerability to extreme weather events, to shifting climates and
crop disease. Starbucks and PepsiCo collaborate to make their ready-to-drink lines as sustainable as possible.
These efforts include utilizing Hacienda Alsacia, Starbucks Costa Rican coffee farm. Purchased in 2013, Hacienda Alsacia is a 240-hectare
coffee farm in Costa Rica that serves as a global Research and Development facility and working farm for Starbucks. For the last five years,
Hacienda Alsacia has been an innovation hub for Starbucks, and the NACP, helping to better understand challenges coffee farmers face and
determining best practices and solutions. Hacienda Alsacia is the first of 9 Farmer Support Centers Starbucks operates in key coffee producing
countries around the world, from Costa Rica to Rwanda. Farmers get free access to the latest findings of our top agronomists, including new
disease-resistant trees, and advanced soil management techniques. Currently the agronomist team is working to develop new varietals of
Arabica coffee trees that are able to resist and withstand common consequences of climate change, such as coffee leaf rust. Starbucks has
been distributing these seeds to other coffee farms, even those that don’t supply Starbucks or the NACP, with the goal to help farmers become
more profitable and improve their crop quality, ensuring the future of high quality, sustainable coffees for everyone for years to come.
In 2018, a senior director of marketing at PepsiCo, who works within the NACP, travelled to Hacienda Alsacia for a Starbucks Origin Experience.
While there, she was able to see firsthand how the coffee was harvested and the fragile ecosystem that the NACP relies on. The trip also
included visits to the coffee pickers’ housing and the local schools and recreational camps that workers’ children attend depending on the
season, all provided under Starbucks C.A.F.E. Practices. Developed in collaboration with Conservation International, C.A.F.E. Practices is a
verification program that measures farms against economic, social and environmental criteria, all designed to promote transparent, profitable and
sustainable coffee growing practices while also protecting the well-being of coffee farmers and workers their families and their communities.
C.A.F.E. Practices has helped Starbucks create a long-term supply of high-quality coffee and positively impact the lives and livelihoods of coffee
farmers and their communities. The open-sourced program consists of more than 200 indicators – from financial reporting to protecting workers’
rights and conserving water and biodiversity. The program includes a third-party verification process that is overseen by SCS Global Services,
responsible for ensuring the quality and integrity of the audits. As a result of her visit, the senior director of marketing was able to include
educational information on the environmental and social aspects of the NACP in advertising and messaging materials.