materialises, instead, the overpresence of the Imaginary
object, stuck, immovable as an object which signals the
swirling whirlpool of a traumatic jouissance 'below' it. It is a
phallic protuberance which becomes too present for the
subject, 'a certain image that materializes the nauseous
enjoyment' (Looking Awry 135).
At both Liverpool Street Station and the Bibliothèque
Nationale, Austerlitz appears to come perilously close to
drowning in the 'whirlpool of jouissance', to plummeting into
the abyss of history and oblivion. This abyss 'contains'
131
Jouissance is a kind of enjoyment which exists beyond the satisfaction of a mere drive; to be
131
swept up by jouissance is to encounter the traumatic Real itself. Can it be any clearer that that
which Austerlitz describes as the 'agency greater than or superior' to his own ability to approach
the object itself is an expression of the vicissitudes of jouissance, that radical enjoyment which, for
Lacan, is beyond enjoyment and is the barrier to knowing as such, and that this object is the object
of the Real, which takes those forms we have mentioned? This jouissance does not obey the
pleasure principle, does not seek homeostatic discharge and is not related to the plaisir of the
subject. It is a level of enjoyment which functions in excess of the subject's satisfaction, just as the
‘agency’ which controls Austerlitz does not necessarily ‘intend’ for him to seek a cathartic resolution
of his secretive past by pursuing the knowledge of his heritage. The story of Lacan's rejection of
the word 'enjoyment' as a translation of jouissance bears repeating here as a demonstration of this
function. On a trip to America, Lacan saw an advertisement for Coca-Cola: the slogan 'Enjoy Coke'
signalled to him that the injunction 'enjoy' in English did not convey the level of subjective
destabilisation associated with jouissance in French, where it enfolds a number of meanings
including an inherently sexual connotation. (See Žižek Enjoy Your Symptom!: Jacques Lacan in
Hollywood and Out (New York; London: Routledge, 2001), xvii and Craig J. Saper, Artificial
Mythologies: A Guide to Cultural Invention (Minneapolis: University of Minnesota Press, 1997),
107, for more.) To 'enjoy' Coke, for Lacan, is to seek a reliable, dependable satisfaction; to do
nothing more than have a nice day. Jouir is to pursue satisfaction beyond the satisfaction of any
drive, to enjoy both what is yours and what is not yours, what it is not possible to ‘encounter’ as
subject, and without consideration of 'cost'. Žižek, in a typical reversal, has demonstrated how
Coke as a product succeeds in a manner which precisely repudiates the essential message of this
marketing strategy, in other words as an exact embodiment of the surplus of enjoyment which
Lacan describes with the function of jouissance: ‘its strange taste does not seem to provide any
satisfaction; it is not directly pleasing or endearing; however, it is precisely as such, as
transcending any immediate use–value [...] that Coke functions as the direct embodiment of "it"; of
the pure surplus of enjoyment over standard satisfactions, of the mysterious and elusive X we are
all after in our compulsive consumption. The unexpected result of this is not that, since Coke
doesn’t satisfy any concrete need we drink it only as supplement, after some other drink has
satisfied our substantial need — rather, it is this very superfluous character that makes our thirst for
Coke all the more insatiable […]’ (Slavoj Žižek, The Fragile Absolute: Or, Why is the Christian
Legacy Worth Fighting For? (London: Verso, 2009), 22.). In other words, the thing that the subject
desires is in fact the very thing which cannot satisfy desire: not simply because it is impossible to
satisfy desire as such, but because that desire is not our own, does not ‘belong’ to us, is located
outside of ourselves. Jouissance cannot be experienced 'within' the symbolic system in which the
subject is constituted as such; therefore it is only 'beyond' desire, in the experience of the Real, in
which we can locate it.