Visit Manitowoc and Explore Two Rivers 2024 Visitor Guide
Visit Manitowoc and Explore Two Rivers are excited to once again collaborate to bring our beautiful
lakeshore communities an inspirational visitor guide to best promote tourism of the cities of
Manitowoc, Two Rivers, and the surrounding attractions and destinations. Join us by placing an
advertisement to reach your customers as we encourage guests to visit Manitowoc and explore Two
Rivers!
The only official visitor guide of the area, the Visit Manitowoc and Explore Two Rivers 2024 visitor
guide will be available both as a printed hard copy and in a digital form via ISSUU to maximize reach.
The digital guide, which will include a hyperlinked index and hyperlinked ads, will be embedded via
both visitmanitowoc.com and exploretworivers.com. The strategic distribution plan includes an
increase to 25,000 printed copies statewide and beyond at the following locations and more:
• Visit Manitowoc Visit Information Center, Two Rivers Visitor Centers, The Chamber of
Manitowoc County & their 24-hour vestibule, and area kiosks
• Aboard the SS Badger, at the Visit Manitowoc Visitor Information Center at the ticket office,
and the Ludington ticket office
• Welcome centers throughout Wisconsin
• Manitowoc and Two Rivers attractions, lodging establishments, restaurants and businesses
• Welcome bags for visiting groups
• At conferences and trade shows
• Those requesting information about the area
In addition, a strategic series of marketing materials will be released with QR codes leading to the
digital visitor guide.
With 56 full color pages and an innovative style, ad space will be limited. Visitors will be treated to a
more narrative guide book that truly illustrates our destination and inspires readers to visit through
magazine style content and beautiful professional photography. Visit Manitowoc and Explore Two
Rivers staff will have creative control on this marketing piece – one of the largest for both
communities. The guide will overall focus on those of tourist interest. Additional information about
businesses will be available on both communities’ websites. Overall, this piece’s purpose is one that is
experiential, inspirational and aspirational to visitors!