2024 Phishing Attack Landscape and Benchmarking PDF Free Download
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2024 Phishing Attack
Landscape and Benchmarking
The data you need to know
Joanna Huisman
SVP Strategic Insights & Research
KnowBe4, Inc.
Perry Carpenter
Chief Human Risk Management Strategist
KnowBe4, Inc.
Joanna Huisman
SVP Strategic Insights & Research
KnowBe4, Inc.
Perry Carpenter
Chief Human Risk Management
Strategist
KnowBe4, Inc.
The question every executive asks…
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Agenda
1. The phishing problem
2. Phishing benchmark data by industry
3. International phishing benchmark data
by region
4. Actionable tips to strengthen your
human defense layer and create a
security aware culture
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Agenda
1. The phishing problem
2. Phishing benchmark data by industry
3. International phishing benchmark data
by region
4. Actionable tips to strengthen your
human defense layer and create a
security aware culture
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Verizon’s 2024 Data Breach Investigations
Report states that “68% of all breaches include
the human element, with people being involved
either via error, privilege misuse, use of stolen
credentials or social engineering.”
With favorable movement over the prior year,
this renewed focus on the human element is
working...but the job is not done.
Social Engineering is Popular Because it Works!
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.com
SMS
SOCIAL ENGINEERING
RANSOMWARE
SPEAR PHISHING
WHALING
SERVICE
UPDATES
PRE-TEXTING
FINANCIAL FRAUD
PHISHING
PROMOTIONAL OFFERS
Low High
Probability / Value of
Successful Attack
Brute Force
Password
Ransomware
Advanced
Malware
.com
SQL Injection
XSS Attack
Man-in-the-
Middle
DDoS
Drive-By
Ease of Implementation
Low High
Hacking
the
Human
1. The phishing problem
2. Phishing benchmark data by industry
3. International phishing benchmark data
by region
4. Actionable tips to strengthen your
human defense layer and create a
security aware culture
Agenda
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Methodology
& Data Set
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Three-Phases of Measurement
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RISKY
BUSINESS
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Phase 1- Benchmark
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Phase 2 – 90 Days
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Phase 3 – 12 months
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The Results are in:
and they are dramatic
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Agenda
1. The phishing problem
2. Phishing benchmark data by industry
3. International phishing benchmark data
by region
4. Actionable tips to strengthen your
human defense layer and create a
security aware culture
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2024
International
Chart
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North America
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UK & Ireland
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Europe
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Africa
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South America
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Asia
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Australia & New Zealand
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Agenda
1. The phishing problem
2. Phishing benchmark data by industry
3. International phishing benchmark data
by region
4. Actionable tips to strengthen your
human defense layer and create a
security aware culture
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A 4-Step Security Awareness Training
Program that Works!
Thank You
