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Horizontal development of BtoC know-how
into BtoB.
Reduce food/labor costs and increase the added value of food service by horizontally extending the strengths built up in the BtoC
subsector to the BtoB Business.
2
3
1
✓Meal kit production plants capable of producing a
wide variety of products in small quantities.
✓Know-how to develop original menus, including collaboration
and plant-based menus.
Horizontal expansion to BtoB
✓4,000 highly skilled contract farmers nationwide
✓Demand and supply matching system using field
and table data.
Strengths of BtoC business.
Combining "premium" and "time-
saving“ Meal kit development
Food distribution DX refined
through e-commerce
✓Order and supply system that reduces the
administrative workload of daycare centres.
BtoB business
Strategy Action
Premium and time-saving in meal kits
for school lunches, creating high added
value and improving productivity.
Improved ability to procure foodstuffs,
including school lunches, and stable,
large-scale procurement of high-quality
raw materials.
Realisation of cost savings through DX
promotion, including labour-saving
administrative work at food service sites
and reduction of food loss through
improved supply and demand accuracy.
Producer network for centralised
procurement of high-quality raw materials