
Avoidedemissionsfromtheinvestorʼsperspective:Forgingalinkbetweenavoidedemissionsandenterprisevalue
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2) Product strategy for companies in supply-chain-emission-dependent sectors: Increase
in positive impact
As automakers, for example, belong to a supply-chain-emission-dependent sector, a reduction in
their Scope 3 emissions per unit of sales could boost their share prices (P/B ratios). If the development
of new technologies were to enable an automaker to sell more fuel-efficient automobiles, we think it
would gain a competitive advantage from the perspective of its GHG impact because of the resulting
increase in its avoided emissions. As well as developing new technologies in-house, companies
could also carry out M&A with companies that have new technologies that improve fuel efficiency.
III. Future disclosure of avoided emissions from the perspective of
quantitative research
In this chapter we have compared companies’ GHG Protocol Scope 1+2 and Scope 3 emissions
in terms of emissions intensity (ie, emissions divided by sales). Ideally, it would be preferable to
evaluate avoided emissions through year-over-year Scope 3 emission comparisons. However,
given the increasing number of firms that have only recently begun to disclose Scope 3 data, we
based our evaluation on emissions intensity levels as it allows for a robust and adequate sample
size for meaningful analysis. GHG Protocol has made a number of proposals aimed at making it
easier to make comparisons between companies, but this effort dates back only to 2023, and it
should be noted that it would be premature to compare companies on a quantitative basis at this
point. Some ESG rating agencies, stock market index providers, and institutional investors are
currently using GHG Protocol standards, but going forward we expect more interested parties to
compare companies’ GHG emissions not just on the basis of GHG Protocol standards but also on
the basis of standards that include avoided emissions. If this turns out to be the case, more and
more companies will presumably start to disclose the percentage reduction in their GHG emissions
and the size of their avoided emissions as a way of encouraging investment.
Writing this report has given us an opportunity to reexamine the materials that companies have
disclosed. Many large companies have set disclosure formats for Scope 1, 2, and 3 emissions, and
it is now easy to confirm various types of figures for these companies. By contrast, however, we
were unable to find Scope 3 emission disclosures for many small companies in Japan, the US, and
Europe. One way for Japan to ensure that Japanese companies take the lead in GHG disclosures
would be to work on encouraging and systematizing these disclosures, including the disclosure
of data on avoided emissions, ahead of other countries. The disclosure of this information could
in itself even help medium-sized companies to establish a competitive advantage and expand
their businesses. On the other hand, even among large corporations, self-reporting of emission
reduction achievements and reductions in supply chain emissions (avoided emissions) varies
considerably from company to company, with some reporting percent reductions (“a reduction
of x percent through new products”) and others reporting volume reductions (“a reduction of y
tonnes through new products”). Our takeaway from this is that companies, rather than waiting
for standardized criteria to be established, need to take proactive steps such as disclosing data
on avoided emissions in a way that includes both the reduction rate and the absolute figures for
avoided emissions volumes.