Establishing Quantitative ROI of Language Learning Solutions PDF Free Download
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Establishing Quantitative ROI
of Language Learning Solutions
Measuring a clear-cut quantitative ROI can be a difficult
thing when it comes to language learning.
However, it’s no question that learning
a new language provides immense
value – to the learner on both a per-
sonal and professional level, as well as for
the companies that are willing to invest in
language training for their teams. So, how do
we go about measuring this value? What are
the qualitative results and the quantitative
metrics that we can look to in order to struc-
ture our insights and provide a framework for
evaluating the impact of language learning?
The answer is not a simple one. A useful
first step is to understand your use-case –
what are the benefits to your business that
you’re looking to achieve by implementing a
language learning tool? What are the chal-
lenges that you are looking to overcome? To
help evaluate the business case for language
learning at your company, our team of
language experts has developed a frame-
work called the “Language Learning ROI
Evaluation Pyramid”.
Language Learning ROI Evaluation Pyramid
Working from the bottom of the pyramid upwards, start by brainstorming the intangible
benefits with key stakeholders. Then, conduct a needs analysis to identify where your team’s
new language skills would be applied. By pre-determining how you will measure competency,
application and business impact, you can make a direct comparison against the cost of your
language learning solution.
ROI
Business Impact
Application,
Implementation
Learning, Knowledge
Reaction, Satisfaction, Action
Needs Analysis
Intangible Benefits
LEVEL 5 Compares monetary benefits of the program compared
to the costs, expressed as a ratio.
LEVEL 4 Focus on results achieved by applying new skills.
Output, quality, costs, time, customer satisfaction etc.
LEVEL 3 Follow up method to determine if new skills are
applied on the job and if so, how frequently?
LEVEL 2 Learning test. Evaluates competency
but not necessarily application.
LEVEL 1 Pre/post program feedback
questionnaire.
LEVEL 0 Survey. Does the team want/
need language learning?
Benefits linked to the program that
cannot or should not be monetary values.
A Customer Service Case Study
Multinational team serving international markets
Customer Service Output Before Training After Training
Team members 4 4
Target calls/team member/day 65 65
Call duration 7 min 5 min
Total call time 1,820 min 1,300 min
Wage 15 €/h 15 €/h
Daily cost to hit target 455 € 325 €
Yearly cost to hit target 118,755 € 84,825 €
Yearly savings
Productivity increase
LEVEL 0
Needs analysis
LEVEL 1
Satisfaction
LEVEL 2
Competency
LEVEL 3
Application
LEVEL 4
Business Impact
LEVEL 5
ROI
Survey →
Would language
training help you?
Pre/Post
Satisfaction
Survey
Pre/Post
Learning Test
Pre/Post Call
Recordings
Pre/Post
Metric Analysis
Benefit/
Cost Analysis
33,930 €
28 %
28 %
8,482 € 869 €
972 %
more effective
communication with
customers
Real savings per year,
per team member
Babbel Intensive
for 12 months
ROI
ROI (Benefit/Cost)
Benefit: 118,755 €
- 84,825 €
= 33,930 €
Cost (for 4x Intensive): 3,476 €
ROI: 33,930 €
÷3,476 €
= 972 %
i.e. program yields 9.72 €
for every 1 € invested
