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Water Business Proposal 2022
TABLE OF CONTENTS
•The Demand for Purified Water
•Bottled Water in South Africa
•Getting Started
•FAQ's
•Water Shop Packages
•Cost factors
•Equipment Considerations
•Sales Projections
•Sales Methodology
•System Process & Information
•Project Plan
•Typical Water Shop Layout
THE DEMAND
FOR PURIFIED
WATER
WATER SHOPS ARE HOT!
According to Entrepreneur Magazine which noted this in their popular “What’s Hot”
section.
Water Shops are the new waves of the future. The water industry is a multi-billion
-dollar market worldwide and increasing. Why? We will tell you why. Businesses are
making lots of money. They have discovered that water is their liquid gold.
WATER SUPPLY ACCESS AND QUALITY IS AT RISK
People do not like the taste of tap water, and even worse, are getting sick from tap
water.
Every day we hear stories about E.coli leaching into local water supplies.
Worldwide 3.4 million people die each year from drinking contaminated water.
It is known that harmful chemicals and pharmaceuticals hide in our local tap water
and the situation is not improving.
The private sector has taken it into their own hands to assist with what the
government cannot afford to do which is supplying men, women and children with
pure, affordable drinking water.
WHAT IS A WATER SHOP?
The Water Shop or Water Store nowadays is a
full-service retail outlet that offers local
customers purified drinking water and water
associated products. Water Stores provide
service and quality drinking water at a price
much less than delivered bottled water or
bottled water that you purchase in a
supermarket. Water Shops also sell other related
water products such as ice and various sizes of
water bottles, dispensers, coolers and some
water shops even sell POU “Point of Use” water
filters and equipment for domestic water
purification. Throughout the world we are seeing
Water Shops as they should be, a “mini water
plant” that provides needed pure drinking
water to their local communities.
BOTTLED WATER IN
SOUTH AFRICA
THE HISTORY OF BOTTLED WATER IN SOUTH AFRICA
The first bottled water bottled commercially in South Africa was
bottled in the early 1800's at the Van Riebeek plant in Cape
Town. The water came from Albion Springs, which is the
strongest flowing of the springs at the base of Table Mountain.
The plant was then bought by South African Breweries and
eventually became part of Cape Town's municipal water supply.
South Africa's modern natural mineral water bottling industry is
only 18 years old and, by comparison with its 37-year-old
European and American counterparts.
South Africans drink over 500 million liters of purified bottled
water per year and is a growing industry exceeding a billion-rand
turnover.
In 1997 he bottled water industry’s first governing body, the
South African Natural Bottled Water Association (SANBWA) was
created, to regulate standards for the industry aimed at ensuring
the production and distribution of safe, pure, good tasting water.
ENVIRONMENTAL STATUS
Requirements by law are that all-natural mineral bottled water comes
from an underground source or spring that cannot be contaminated
or polluted, most of these sources are found in rural areas, where the
environment is cleaner than in cities, and are strictly tested for quality
and safety of the water.
The surrounding environment of a natural mineral bottling plant must
be kept clean and safe by the bottler.
Industry leading water purification technologies such as reverse
osmosis, UV Sterilization, Activated Carbon and many more, have
allowed drinking water bottling from various water sources possible
in any location.
Looking at water usage, the total water usage of the South African
bottled water industry in a year, for the entire production and
processes such as rinsing of bottles and filling equipment.
This would not irrigate more than about 9 hectares of agricultural
land. The industry’s 500 million liters can be calculated to 742 cubic
meters per day, whereas 1 hectare of irrigated land requires
approximately 60 to 80 cubic meters per day depending on the type of
crop being irrigated.
It is from these figures that it has been determined that bottled water
is a more financially rewarding use of water. It also creates more
employment per liter of water than any other use of water.
WATER SAFETY REQUIREMENTS
The South Africa National Bottled Water Association protects the consumer by taking several steps imposed on water plants with
comprehensive and detailed infrastructural and procedural requirements, based on enhancements of the European Industry standards. An in
depth, annual, documented test of facilities, including the water source and product water. The mineral content as well as the origin of the
water should be presented in store and on bottle labels, following the industries standard guidelines assures consumers that their water meets
quality and health standards.
PURIFIED BOTTLED WATER MARKET
Bottled water by the consumer is viewed as more than just water but as a health drink. Purified drinking water consumption is lifestyle related
and statistics have shown that the two biggest markets for bottled water currently are Gauteng, where the South African health and lifestyle
industry has its biggest footprint, and Cape Town, where tourists have a seasonal impact on sales of bottled water. Restaurants account for 17%
of bottled water sales, with retail outlets accounting for 51% and wholesalers 14%. Sales through water shops and self-service stations inside
stores are growing rapidly and account for 18% of bottled water sales. About 75% of the mineral water consumed in South Africa is still, and
70% is unflavoured- although the flavoured market is growing rapidly.
PREPARED WATER GUIDELINES
Prepared water is defined as bottled water that has undergone treatment(s) acceptable for bottled waters and may originate from any type of
water supply such as environmental sources and municipal sources.
HOW CAN PREPARED WATER BE PROCESSED?
According to legislation prepared waters should be subjected to disinfection or anti-microbial treatment and any treatment methods that
modify the physicochemical characteristics of the original water if the end quality complies with all the legal provisions for all bottled waters.
Bottle labelling of prepared water must stipulate that it is prepared water, the treatment methods declared as well as the source of water with
the phrase “from a public or private distribution system” if the water was indeed supplied by such source. The difference between prepared
water and natural water is solely that prepared water can be treated and modified by various means. All these treated waters are grouped in
one category. Natural water must be potable at source whereas prepared water is treated to ensure that it’s potable. Due to the various sources
of prepared water, quality regulations include the absence of heavy metals and classified toxic compounds such as mercury, cyanide and
pesticides. These requirements also pertain to natural mineral water. Each water purification technology is targeted at the removal of a specific
type of contaminant, a good designed water purification system uses a combination of technologies to achieve a specific water quality.
WATER TREATMENT PROCESSES USED TO PRODUCE PREPARED WATER
•Distillation
•Ion Exchange
•Ultra Filtration
•Nano Filtration
•Activated Carbon Absorption
•Filtration
•Reverse Osmosis
•Ozonation
LABELLING
•Requirements to be indicated on the label:
•The name of the product: “prepared water”
•The disinfection or treatment method used
•Analytical composition in milligrams per liter in the same order as provided in the regulation.
•Descriptors as “still” or “non-carbonated” and “sparkling” or “carbonated”
•The phrase “from a public or private distribution system” if the prepared water was supplied by a
public or private tap-water distribution system.
GETTING STARTED
THERE ARE MANY FACTORS TO CONSIDER WHEN OPENING A SUCCESSFUL WATER SHOP. WE UNDERSTAND HOW
IMPORTANT OPENING A BUSINESS FOR THE FIRST TIME IS FOR PEOPLE. AQUA FILTRATION WORKS WITH OUR CLIENTS ON
A PERSONAL ONE-ON-ONE PROJECT BASIS. WE ASSIST YOU STEP BY STEP WHAT TO DO TO OPEN YOUR STORE AND GIVE
YOU THE TRAINING AND CONTINUING SUPPORT THAT YOU NEED.
Let us guide you through the steps to opening your water store…
A. Firstly you need to select a location and go through the leasing process. As in most business ventures keeping in mind the
most vital part to your success is location, location, and location!
B. After your lease has been signed, one of our water store experts will visit you at your facilities to present the different
options get a chance to help you design your perfect water business. At this time, you will consider many different options for
your water shop. We’ll advise you with a step-by-step guideline on what you need to do to get your water store ready.
C. It is very important that soon after signing your lease that you also order your equipment. We feel that you can usually
have your store open in four to six weeks. There are times when the business owner negotiates free rent and it is important
that you take advantage of this period and get your doors opened as soon as possible. There are tenant improvements that
need to be done such as electrical, water lines and floor sinks along with an equipment room, finished ceilings, flooring and
walls.
D. Once you are ready for the equipment, our team will come out to your store and do the installation and start up process
for you.
E. Aqua Filtration will provide you with all the supplies of the bottles, POU filters and coolers and help you work a deal to get
the best prices available for all your store merchandise. Advice on advertising and marketing will also be given.
F. Water testing may be required by industry regulators, we can guide you with all the necessary requirements for water
testing with reputable certified labs.
G. Congratulations! You’re ready to open the doors!
FREQUENTLY ASKED QUESTIONS
1. HOW GREAT IS THE DEMAND FOR PURIFIED DRINKING WATER?
- According to the South Africa National Bottled Water Association: South Africans drink over 300 million litres of purified
bottled water per year and is a growing industry exceeding a billion-rand turnover.
2. WHY DO PEOPLE BUY WATER AT WATER SHOPS?
- Price, quality, convenience, and consistency all play key roles, but the most important factor is trust in the product.
Consumers have become very skeptical of the water being delivered to their homes or businesses, or the water they purchase
from vending machines or supermarkets, not to mention tap water.
3. WHAT TYPE OF LOCATION AND SIZE?
- Shopping centers, Hyper and Supermarkets that people use frequently. Small mall centers with good visibility and parking.
Avoid shopping centre that people only use once a month (Makro). Store size should be between 20 - 100 square meters.
Middle class centers work very well. High density areas (apartment blocks etc) work best. Close, adequate parking is essential.
4. SHOULD I OPEN A FRANCHISE WATER BUSINESS?
- There are several franchises for Water Shops. Royalties or franchise fees are charged and a percentage of sales, most
franchises also restrict you to only selling their range of products and start-up costs for franchise water shops average in the
hundreds of thousands.
5. WHAT TYPE AND HOW MANY EMPLOYEES DO I NEED?
- To start with friendly, diligent, part-time employees that can work flexible hours. As part time help you do not need to provide
benefits.
6. WHERE DO I GET MY SUPPLIES AND STOCK?
- We will furnish you with a list of supplies for all your requirements (bottles, filters, dispensers, etc.)
7. WHAT ABOUT TRAINING?
- Basic training on your equipment is available at your facility once we have completed your water business (speak to your
designated project manager about more complex in depth training.
8. WHAT TYPE OF MAINTENANCE IS NEEDED FOR THE SYSTEM?
- Cleaning and Sanitization are key and should be done on a regular basis, filter cartridges are changed on a quarterly basis
and the reverse osmosis membranes annually.
9. WHAT OTHER PRODUCTS CAN I SELL?
- POU Filters, Water Dispensers, Mineral Pots, Bottles and Ice are general inventory. Other items such as snacks, air
purification equipment and health juices might also sell well.
10. WATER STORES ARE FAIRLY NEW TO CERTAIN AREAS. HOW DO I KNOW IT WILL DO WELL?
- There are numerous factors that make a Water Shop successful. A survey of your area perhaps on social media to find out
where people are buying their water from. Look around at the local grocery stores to find out how the demand is for bottled
water; water vending machines are a new thing to South Africa but could work well in many areas in front of supermarkets
and shopping centers. These are just a few factors of many that you should look for.
WATER SHOP
PACKAGE
STARTUP A WATER BUSINESS TODAY
•Custom designed water purification and reverse osmosis
systems for water shops. We have a complete line of water
store equipment available. Value for money Guaranteed.
•Products Include: fill tables, water display cabinets, activated
filter media, carbon absorption, and ozone water purification
along with R.O. Systems, built on a galvanized or
stainless-steel skid.
STARTUP COSTS
•Water Filtration Equipment & Filling Lines : R163,611.00
•Interior Furnishings, Counters, Fridges & Display Shelving: R35,000.00
•Signage & Branding : R8000.00
•Lease & Deposit : R35,000.00
•Tenant Installations (Plumbing & Electrical) : R9000.00
•Stock Inventory (Bottles, Coolers, Filters etc) : R15,000.00
•Website, Advertising, Social Media & Shop Launch Campaign : R10,000.00
•Licensing & Regulatory Body Fees : R1850.00
•Potable Water Quality Testing at Lab: R2390.00
Total Estimated Startup Cost: R279,851.00
These figures are merely an estimate. Startup costs depend greatly on the
rental, location etc. These are the estimated costs of opening a medium size
water store.
*MEDIUM WATER SHOP RUNNING COST PROJECTIONS*
THIS IS A SAMPLE PROJECTION. OUTCOMES WILL VARY.
•SALE PRICE PER LITRE: R1.00 X LITRES PER DAY 4000 X 30 DAYS (MONTH)
•R120,000.00+
•WATER PRODUCTION COST: LITRES PER DAY 5000 X 0.1 X 30 DAYS (MONTH)
•R15,000.00 -
•OTHER COSTS:
•RENT: R10,000.00 -
•PAYROLL: R10,000.00 -
•UTILITIES: R8000.00 -
•INSURANCE: R800.00 -
•MISCELLANEOUS: R700.00 -
•SUPPLIES (BOTTLES ETC): R8000.00 -
•MARKETING: R2000.00 -
•Total Profit Projections Per Month: R65 500.00
HOW
TO
START
A
WATER
BUSINESS
www.aquafiltration.co.za
WATER PURITY IS LIFE
TABLE
OF
CONTENTS
//
Aqua
Filtration
Water
Shop
The
Demand
for
Purified
Water
Bottled
Water
in
South
Africa
Getting
Started
FAQ
'
s
Water
Shop
Packages
Cost
factors
Equipment
Considerations
Sales
Projections
Sales
Methodology
System
Process
&
Information
Project
Plan
Typical
Water
Shop
Layout
Water Shop Franchise Business Plan Page 3
THE
DEMAND
FOR
PURIFIED
WATER
WATER
SHOPS
ARE
HOT
!
According to Entrepreneur Magazine which
noted this in their popular “What’s Hot” section.
Water Shops are the new waves of the
future. The water industry is a multi-billion
dollar market worldwide and increasing. Why?
We will tell you why. Businesses are making
lots of money. They have discovered that water
is their liquid gold.
WATER SUPPLY ACCESS AND QUALITY IS AT
RISK
People do not like the taste of tap water,
and even worse, people are getting sick from
tap water. Every day we hear stories about
bacteria leaching into local water supplies.
Worldwide 3.4 million people die each year
from drinking contaminated water. It is known
that harmful chemicals and pharmaceuticals
hide in our local tap water and the situation is
not improving. The private sector has taken it
into their own hands to assist with what the
government cannot afford to do which is
supplying men, women and children with
pure, affordable drinking water.
WHAT IS A WATER SHOP?
The Water Shop or Water Store nowadays is a
full service retail outlet that offers local
customers purified drinking water and water
associated products. Water Stores provide
service and quality drinking water at a price
much less than delivered bottled water or
bottled water that you purchase in a
supermarket. Water Shops also sell other related
water products such as ice and various sizes of
water bottles, dispensers, coolers and some
water shops even sell POU “Point of Use” water
filters and equipment for domestic water
purification. Throughout the world we are seeing
Water Shops as they should be, a “mini water
plant” that provides needed pure drinking
water to their local communities.
THE HISTORY OF BOTTLED WATER IN SOUTH AFRICA
The first bottled water bottled commercially in South Africa was
bottled in the early 1800's at the Van Riebeek plant in Cape
Town. The water came from Albion Springs, which is the
strongest flowing of the springs at the base of Table Mountain.
The plant was then bought by South African Breweries and
eventually became part of Cape Town's municipal water supply.
South Africa's modern natural mineral water bottling industry is
only 15 years old and, by comparison with its 35 year old
European and American counterparts. South Africans drink over
300 million litres of purified bottled water per year and is a
growing industry exceeding a billion rand turnover.
In 1997 he bottled water industry’s first governing body, the
South African Natural Bottled Water Association (SANBWA) was
created, to regulate standards for the industry aimed at
ensuring the production and distribution of safe, pure, good-
tasting drinking water.
ENVIRONMENTAL STATUS
Requirements by law are that all natural mineral bottled water comes from an underground source or spring
that cannot be contaminated or polluted, most of these sources are found in rural areas, where the
environment is cleaner than in cities, and are strictly tested for quality and safety of the water. The
surrounding environment of a natural mineral bottling plant must be kept clean and safe by the bottler.
Industry leading water purification technologies such as reverse osmosis, UV Sterilization, Activated Carbon
and many more, have allowed drinking water bottling from
various water sources possible in any location.
Looking at water usage, the total water usage of the South African bottled water industry in a year, for the
entire production and processes such as rinsing of bottles and filling equipment. This
would not irrigate more than about 7 hectares of agricultural land. The industry’s 300 million litres can be
calculated to 742 cubic metres per day, whereas 1 hectare of irrigated land requires approximately 60 to 80
cubic metres per day depending on the type of crop being irrigated.
It is from these figures that it has been determined that bottled water is a more financially rewarding use of
water. Italso creates more employment per litre of water than any other use of water.
Water Shop Franchise Business Plan Page 4
BOTTLED
WATER
IN
SOUTH
AFRICA
WATER
SHOPS
ARE
HOT
!
WATER SAFETY REQUIREMENTS
The South Africa National Bottled Water Association protects the consumer by taking several steps
imposed on water plants with comprehensive and detailed infrastructural and procedural
requirements, based on enhancements of the European Industry standards. An in depth, annual,
documented test of facilities, including the water source and product water.
The mineral content as well as the origin of the water should be presented in store and on bottle labels,
following the industries standard guidelines assures consumers that their water meets quality and
health standards.
PURIFIED BOTTLED WATER MARKET
Bottled water by the consumer is viewed as more than just water but as a health drink. Purified
drinking water consumption is lifestyle related and statistics have shown that the two biggest markets
for bottled water currently are Gauteng, where the South African health and lifestyle industry has its
biggest footprint, and Cape Town, where tourists have a seasonal impact on sales of bottled water.
Restaurants account for 17% of bottled water sales, with retail outlets accounting for 51% and
wholesalers 14%. Sales through water shops and self-service stations inside stores are growing rapidly
and account for 18% of bottled water sales. About 75% of the mineral water consumed in South Africa
is still, and 70% is unflavoured- although the flavoured market is growing rapidly.
PREPARED WATER GUIDELINES
Prepared water is defined as bottled water that has undergone treatment(s) acceptable for bottled
waters and may originate from any type of water supply such as environmental sources and municipal
sources.
HOW CAN PREPARED WATER BE PROCESSED?
According to legislation prepared waters should be subjected to disinfection or anti-microbial
treatment and any treatment methods that modify the physicochemical characteristics of the
original water as long as the end quality complies with all the legal provisions for all bottled waters.
Bottle labelling of prepared water must stipulate that it is prepared water, the treatment methods
declared as well as the source of water with the phrase “from a public or private distribution system” if
the water was indeed supplied by such source.
The difference between prepared water and natural water is solely that prepared water can be treated
and modified by various means. All these treated waters are grouped in one category. Natural water
must be potable at source whereas prepared water is treated to ensure that it’s potable. Due to the
various sources of prepared water, quality regulations include the absence of heavy metals and
classified toxic compounds such as mercury, cyanide and pesticides. These requirements also pertain
to natural mineral water.
Each water purification technology is targeted at the removal of a specific type of contaminant,
a good designed water purification system uses a combination of technologies to achieve a
specific water quality.
Water Shop Franchise Business Plan Page 4
BOTTLED
WATER
IN
SOUTH
AFRICA
CONT
.
WATER
SHOPS
ARE
HOT
!
WATER TREATMENT PROCESSES USED TO PRODUCE PREPARED WATER
-Distillation
-Ion Exchange
-Deionisation
-Activated Carbon Absorption
-Filtration
-Reverse Osmosis
-Ozonation
LABELLING
-Requirements to be indicated on the label:
-The name of the product: “prepared water”
-The disinfection or treatment method used
- Analytical composition in milligrams per litre in the same order as provided in the regulation.
- Descriptors as “still” or “non-carbonated” and “sparkling” or “carbonated”
-The phrase “from a public or private distribution system” if the prepared water was supplied
by a public or private tap-water distribution system.
Water Shop Franchise Business Plan Page 4
BOTTLED
WATER
IN
SOUTH
AFRICA
CONT
.
WATER
SHOPS
ARE
HOT
!
THERE ARE MANY FACTORS TO CONSIDER WHEN OPENING A SUCCESSFUL WATER SHOP. WE
UNDERSTAND HOW IMPORTANT OPENING A BUSINESS FOR THE FIRST TIME IS FOR PEOPLE. AQUA
FILTRATION WORKS WITH OUR CLIENTS ON A PERSONAL ONE-ON-ONE PROJECT BASIS. WE ASSIST
YOU STEP BY STEP WHAT TO DO TO OPEN YOUR STORE AND GIVE YOU THE TRAINING AND
CONTINUING SUPPORT THAT YOU NEED.
Let us guide you through the steps to opening your water store…
A. Firstly you need to select a location and go through the leasing process. As in most business
ventures keeping in mind the most vital part to your success is location, location, and location!
B. After your lease has been signed, one of our water store experts will visit you at your
facilities to present the different options get a chance to help you design your perfect
water business. At this time, you will consider many different options for your water shop.
We’ll advise you with a step by step guideline on what you need to do to get your
water store ready.
C. It is very important that soon after signing your lease that you also order your equipment.
We feel that you can usually have your store open in four to six weeks. There are times
when the business owner negotiates free rent and it is important that you take advantage
of this period and get your doors opened as soon as possible. There are tenant
improvements that need to be done such as electrical, water lines and floor sinks along
with an equipment room, finished ceilings, flooring and walls.
D.Once you are ready for the equipment, our team will come out to your store and do the
installation and start up process for you.
E.Aqua Filtration will provide you with all the supplies of the bottles, POU filters and coolers
and help you work a deal to get the best prices available for all your store merchandise.
Advice on advertising and marketing will also be given.
F.Water testing may be required by industry regulators, we can guide you with all the
necessary requirements for water testing with reputable certified labs.
G. Congratulations! You’re ready to open the doors!
Water Shop Franchise Business Plan Page 4
GETTING
STARTED
WATER
SHOPS
ARE
HOT
!
1. HOW GREAT IS THE DEMAND FOR PURIFIED DRINKING WATER?
- According to the South Africa National Bottled Water Association: South
Africans drink over 300 million litres of purified bottled water per year and is a
growing industry exceeding a billion rand turnover.
2. WHY DO PEOPLE BUY WATER AT WATER SHOPS?
- Price, quality, convenience, and consistency all play key roles, but the mos
important factor is trust in the product. Consumers have become very sceptical
of the water being delivered to their homes or business’, or the water they
purchase from vending machines or supermarkets, not to mention tap water.
3. WHAT TYPE OF LOCATION AND SIZE?
- Shopping centres, Hyper and Supermarkets that people use frequently.
Small mall centres with good visibility and parking. Avoid shopping centre
that people only use once a month (Makro). Store size should be between
20 - 100 square meters. Middle class centres work very well.
High density areas (apartment blocks etc) work best. Close, adequate
parking is essential.
4. SHOULD I OPEN A FRANCHISE WATER BUSINESS?
- There are several franchises for Water Shops. Royalties or franchise fees are
charged and a percentage of sales, most franchises also restrict you
to only selling their range of products and start-up costs for franchise
water shops average in the hundreds of thousands.
5. WHAT TYPE AND HOW MANY EMPLOYEES DO I NEED?
- To start with friendly, diligent, part-time employees that can work flexible
hours. As part time help you do not need to provide benefits.
6. WHERE DO I GET MY SUPPLIES AND STOCK?
- We will furnish you with a list of supplies for all you requirements (bottles, filters, dispensers, etc.)
7. WHAT ABOUT TRAINING?
- Basic training on your equipment is available at your facility once we have
completed your water business (speak to your designated project
managerabout more complex in depth training)
8. WHAT TYPE OF MAINTENANCE IS NEEDED FOR THE SYSTEM?
- Cleaning and Sanitization are key and should be done on a regular basis,
filter cartridges are changed on a quarterly basis and the reverse osmosi
membranes annually.
9. WHAT OTHER PRODUCTS CAN I SELL?
- POU Filters, Water Dispensers, Mineral Pots, Bottles and Ice are general
inventory. Other items such as snacks, air purification equipment
and health juices might also sell well.
10. WATER STORES ARE FAIRLY NEW TO CERTAIN AREAS. HOW DO I KNOW IT WILL DO WELL?
- There are numerous factors that make a Water Shop successful. A survey of your area perhaps on
social media to find out where people are buying their water from. Look around at the local
grocery stores to find out how the demand is for bottled water, water vending machines are a new
thing to South Africa but could work well in many areas in front of supermarkets and shopping
centres. These are just a few factors of many that you should look for.
Water Shop Franchise Business Plan Page 4
FREQUENTLY
ASKED
QUESTIONS
Water Shop Franchise Business Plan Page 4
MEDIUM
WATER
SHOP
PACKAGE
F r e e a d v i c e w i t h s t o r e
d e s i g n a n d l a y o u t f r o m
o u r e x p e r t s .
O n e y e a r g u a r a n t e e o n
a l l w a t e r s h o p
f i l t r a t i o n s y s t e m s .
F r e e O n - S i t e T r a i n i n g
a t y o u r f a c i l i t i e s , w i t h
a n A q u a F i l t r a t i o n P r o .
O n g o i n g c u s t o m e r c a r e
a n d a c c e s s t o o u r
w a t e r e x p e r t s .
M a s s i v e d i s c o u n t s o n
w a t e r s h o p s t o c k f o r
w a t e r s h o p o w n e r s .
8 0 0
G P D
R e v e r s e
O s m o s i s
S y s t e m
R e
-
m i n e r a l i s e r
&
p H
B a l a n c e
(
5 K G
C a r t r i d g e
)
3 2 L
A c t i v a t e d
C a r b o n
M e d i a
F i l t e r
(
A u t o
B a c k w a s h
)
2
S t a g e
B B
2 0
”
S e d i m e n t
F i l t r a t i o n
(
5
&
1 u m
C a r t r i d g e s
)
2 0
”
S t a n d a r d
C a r b o n
B l o c k
C a r t r i d g e s
(
R O
P r e
-
F i l t e r s
)
O z o n e
G e n e r a t o r
2
G r a m
5 5
W a t t
U V
S t e r i l i z e r
2
S t a g e
2 0
”
S t a n d a r d
F i l t e r
S y s t e m
(
C a r b o n
&
0
.
2 u m
)
C l e a n
W a t e r
F i l l i n g
P u m p
(
S t a i n l e s s
S t e e l
0
.
4 5 K W
)
R e v e r s e
O s m o s i s
P r e
-
F i l t r a t i o n
P o s t
R e v e r s e
O s m o s i s
N O T E
:
T h i s
p a c k a g e
e x c l u d e s
w a t e r
s t o r a g e
t a n k s
,
F i l l i n g
S t a t i o n s
e t c
M I C R O
W A T E R
S H O P
S T A R T
W I T H
U S
1 0 0 0 l p d
o u t p u t
* *
C a n
b e
u p g r a d e d
t o
2 0 0 0 l p d
* *
Custom designed water purification and reverse osmosis systems for water shops. We have a
complete line of water store equipment available. Value for money Guaranteed. Products
Include: fill tables, water display cabinets, carbon absorption, and ozone water purification
along with R.O. Systems, built on a stainless steel skid.
MICRO WATER SHOP PROJECTIONS*
*This is a sample projection. Outcomes will vary.
SALE PRICE PER LITRE: R1.50 X LITRES PER DAY 1000 X 30 DAYS (MONTH)
R45 000.00 +
Water Production Cost: Litres Per Day 1000 x 0.1 x 30 Days (Month) R4500.00 -
Other Costs:
Rent: R6000.00 -
Payroll: R5500.00 -
Utilities: R3000.00 -
Insurance: R600.00 -
Miscellaneous: R500.00 -
Supplies (Bottles etc): R4000.00 -
Marketing: R1000.00 -
Total Profit Projections Per Month: R19 900.00
F E E D
W A T E R
P U M P O Z O N A T E D
R I N S E R B O T T L E
R I N S I N G
W A T E R
S T O R A G E
T A N K S A L K A L I N E
F I L T E R F I L L I N G
S T A T I O N
D I S P L A Y
A
f e e d
w a t e r
p u m p
i s
o n l y
r e q u i r e d
i f
t h e
p r e s s u r e
i s
t o o
l o w
.
O z o n a t e d
W a t e r
f o r
d i s i n f e c t i o n
o f
b o t t l e s
w h e n
r i n s e d
.
5 0 0 l t
–
1 0
,
000lt
P E
F o o d
G r a d e
S t o r a g e
T a n k s
t o
s t o r e
p u r i f i e d
w a t e r
.
A
r i n s e r
c a n
b e
i n s t a l l e d
i n
t h e
s i n k
o f
a n y
f i l l i n g
s t a t i o n
,
i n
p l a c e
o f
a
t a p
o r
f a u c e t
.
P r o d u c e s
h i g h e r
q u a l i t y
,
m i n e r a l
r i c h
w a t e r
s o l d
a t
a
h i g h e r
p r i c e
p e r
l i t r e
.
S t a i n l e s s
S t e e l
:
2
,
4
,
6
,
o r
8
F i l l i n g
s t a t i o n s
w i t h
g l a s s
d i s p l a y s
.
G l a s s
:
l e g
s t y l e
f r a m e
a n d
a i r
p u m p
f o r
b u b b l e r s
.
Extra Available Features and System Add-Ons
R
4 5
,
000
*
F r e e a d v i c e w i t h s t o r e
d e s i g n a n d l a y o u t f r o m
o u r e x p e r t s .
O n e y e a r g u a r a n t e e o n
a l l w a t e r s h o p
f i l t r a t i o n s y s t e m s .
F r e e O n - S i t e T r a i n i n g
a t y o u r f a c i l i t i e s , w i t h
a n A q u a F i l t r a t i o n P r o .
O n g o i n g c u s t o m e r c a r e
a n d a c c e s s t o o u r
w a t e r e x p e r t s .
M a s s i v e d i s c o u n t s o n
w a t e r s h o p s t o c k f o r
w a t e r s h o p o w n e r s .
2 0 0 0
G P D
R O
S y s t e m
R e
-
m i n e r a l i s e r
p H
B a l a n c e
(
2 x
5 K G
C a r t r i d g e
)
6 2 L
A c t i v a t e d
C a r b o n
M e d i a
F i l t e r
(
A u t o
B a c k w a s h
)
2
S t a g e
B B
2 0
”
S e d i m e n t
F i l t r a t i o n
(
5
&
1 u m
C a r t r i d g e s
)
2 0
”
S t a n d a r d
C a r b o n
B l o c k
C a r t r i d g e s
(
R O
P r e
-
F i l t e r s
)
O z o n e
G e n e r a t o r
2
G r a m
5 5
W a t t
U V
S t e r i l i z e r
2
S t a g e
2 0
”
S t a n d a r d
F i l t e r
S y s t e m
(
C a r b o n
&
0
.
2 u m
)
C l e a n
W a t e r
F i l l i n g
P u m p
(
S t a i n l e s s
S t e e l
0
.
4 5 K W
)
R e v e r s e
O s m o s i s
P r e
-
F i l t r a t i o n
P o s t
R e v e r s e
O s m o s i s
P L E A S E
N O T E
:
T h i s
p a c k a g e
e x c l u d e s
w a t e r
s t o r a g e
t a n k s
,
F i l l i n g
S t a t i o n s
e t c
S M A L L
W A T E R
S H O P
S T A R T
W I T H
U S
2 5 0 0 L P D
o u t p u t
Custom designed water purification and reverse osmosis systems for water shops. We have a
complete line of water store equipment available. Value for money Guaranteed. Products
Include: fill tables, water display cabinets, carbon absorption, and ozone water purification
along with R.O. Systems, built on a stainless steel skid.
MICRO WATER SHOP PROJECTIONS*
*This is a sample projection. Outcomes will vary.
SALE PRICE PER LITRE: R1.50 X LITRES PER DAY 1000 X 30 DAYS (MONTH)
R45 000.00 +
Water Production Cost: Litres Per Day 1000 x 0.1 x 30 Days (Month) R4500.00 -
Other Costs:
Rent: R6000.00 -
Payroll: R5500.00 -
Utilities: R3000.00 -
Insurance: R600.00 -
Miscellaneous: R500.00 -
Supplies (Bottles etc): R4000.00 -
Marketing: R1000.00 -
Total Profit Projections Per Month: R19 900.00
F E E D
W A T E R
P U M P O Z O N A T E D
R I N S E R B O T T L E
R I N S I N G
W A T E R
S T O R A G E
T A N K S A L K A L I N E
F I L T E R F I L L I N G
S T A T I O N
D I S P L A Y
A
f e e d
w a t e r
p u m p
i s
o n l y
r e q u i r e d
i f
t h e
p r e s s u r e
i s
t o o
l o w
.
O z o n a t e d
W a t e r
f o r
d i s i n f e c t i o n
o f
b o t t l e s
w h e n
r i n s e d
.
5 0 0 l t
–
1 0
,
000lt
P E
F o o d
G r a d e
S t o r a g e
T a n k s
t o
s t o r e
p u r i f i e d
w a t e r
.
A
r i n s e r
c a n
b e
i n s t a l l e d
i n
t h e
s i n k
o f
a n y
f i l l i n g
s t a t i o n
,
i n
p l a c e
o f
a
t a p
o r
f a u c e t
.
P r o d u c e s
h i g h e r
q u a l i t y
,
m i n e r a l
r i c h
w a t e r
s o l d
a t
a
h i g h e r
p r i c e
p e r
l i t r e
.
S t a i n l e s s
S t e e l
:
2
,
4
,
6
,
o r
8
F i l l i n g
s t a t i o n s
w i t h
g l a s s
d i s p l a y s
.
G l a s s
:
l e g
s t y l e
f r a m e
a n d
a i r
p u m p
f o r
b u b b l e r s
.
Extra Available Features and System Add-Ons
R 6 5
,
000
*
F r e e a d v i c e w i t h s t o r e
d e s i g n a n d l a y o u t f r o m
o u r e x p e r t s .
O n e y e a r g u a r a n t e e o n
a l l w a t e r s h o p
f i l t r a t i o n s y s t e m s .
F r e e O n - S i t e T r a i n i n g
a t y o u r f a c i l i t i e s , w i t h
a n A q u a F i l t r a t i o n P r o .
O n g o i n g c u s t o m e r c a r e
a n d a c c e s s t o o u r
w a t e r e x p e r t s .
M a s s i v e d i s c o u n t s o n
w a t e r s h o p s t o c k f o r
w a t e r s h o p o w n e r s .
4 0 0 0
G P D
R e v e r s e
O s m o s i s
S y s t e m
R e
-
m i n e r a l i s e r
&
p H
B a l a n c e
(
2 5 K G
V e s s e l
)
1 0 2 L
A c t i v a t e d
C a r b o n
M e d i a
F i l t e r
(
A u t o
B a c k w a s h
)
3
S t a g e
B B
2 0
”
S e d i m e n t
F i l t r a t i o n
(
5
&
1 u m
C a r t r i d g e s
)
2 0
”
S t a n d a r d
C a r b o n
B l o c k
C a r t r i d g e s
(
R O
P r e
-
F i l t e r s
)
O z o n e
G e n e r a t o r
5
G r a m
5 5
W a t t
U V
S t e r i l i z e r
2
S t a g e
2 0
”
B B
F i l t e r
S y s t e m
(
C a r b o n
&
0
.
2 u m
)
C l e a n
W a t e r
F i l l i n g
P u m p
(
S t a i n l e s s
S t e e l
0
.
7 5 K W
)
R e v e r s e
O s m o s i s
P r e
-
F i l t r a t i o n
P o s t
R e v e r s e
O s m o s i s
P L E A S E
N O T E
:
T h i s
p a c k a g e
e x c l u d e s
w a t e r
s t o r a g e
t a n k s
,
F i l l i n g
S t a t i o n s
e t c
M E D I U M
W A T E R
S H O P
S T A R T
W I T H
U S
5 0 0 0 L P D
o u t p u t
Custom designed water purification and reverse osmosis systems for water shops. We have a
complete line of water store equipment available. Value for money Guaranteed. Products
Include: fill tables, water display cabinets, carbon absorption, and ozone water purification
along with R.O. Systems, built on a stainless steel skid.
MEDIUM WATER SHOP PROJECTIONS*
*THIS IS A SAMPLE PROJECTION. OUTCOMES WILL VARY.
SALE PRICE PER LITRE: R1.50 X LITRES PER DAY 2000 X 30 DAYS (MONTH)
R90,000.00 +
WATER PRODUCTION COST: LITRES PER DAY 1000 X 0.1 X 30 DAYS (MONTH)
R9000.00 -
OTHER COSTS:
RENT: R9500.00 -
PAYROLL: R10,000.00 -
UTILITIES: R6000.00 -
INSURANCE: R800.00 -
MISCELLANEOUS: R700.00 -
SUPPLIES (BOTTLES ETC): R8000.00 -
MARKETING: R2000.00 -
Total Profit Projections Per Month: R44 000.00
F E E D
W A T E R
P U M P O Z O N A T E D
R I N S E R B O T T L E
R I N S I N G
W A T E R
S T O R A G E
T A N K S A L K A L I N E
F I L T E R F I L L I N G
S T A T I O N
D I S P L A Y
A
f e e d
w a t e r
p u m p
i s
o n l y
r e q u i r e d
i f
t h e
p r e s s u r e
i s
t o o
l o w
.
O z o n a t e d
W a t e r
f o r
d i s i n f e c t i o n
o f
b o t t l e s
w h e n
r i n s e d
.
5 0 0 l t
–
1 0
,
000lt
P E
F o o d
G r a d e
S t o r a g e
T a n k s
t o
s t o r e
p u r i f i e d
w a t e r
.
A
r i n s e r
c a n
b e
i n s t a l l e d
i n
t h e
s i n k
o f
a n y
f i l l i n g
s t a t i o n
,
i n
p l a c e
o f
a
t a p
o r
f a u c e t
.
P r o d u c e s
h i g h e r
q u a l i t y
,
m i n e r a l
r i c h
w a t e r
s o l d
a t
a
h i g h e r
p r i c e
p e r
l i t r e
.
S t a i n l e s s
S t e e l
:
2
,
4
,
6
,
o r
8
F i l l i n g
s t a t i o n s
w i t h
g l a s s
d i s p l a y s
.
G l a s s
:
l e g
s t y l e
f r a m e
a n d
a i r
p u m p
f o r
b u b b l e r s
.
R
9 3
,
000
*
Extra Available Features and System Add-Ons * Not included in aforementioned price
F r e e a d v i c e w i t h s t o r e
d e s i g n a n d l a y o u t f r o m
o u r e x p e r t s .
O n e y e a r g u a r a n t e e o n
a l l w a t e r s h o p
f i l t r a t i o n s y s t e m s .
F r e e O n - S i t e T r a i n i n g
a t y o u r f a c i l i t i e s , w i t h
a n A q u a F i l t r a t i o n P r o .
O n g o i n g c u s t o m e r c a r e
a n d a c c e s s t o o u r
w a t e r e x p e r t s .
M a s s i v e d i s c o u n t s o n
w a t e r s h o p s t o c k f o r
w a t e r s h o p o w n e r s .
8 0 0 0
G P D
R e v e r s e
O s m o s i s
S y s t e m
R e
-
m i n e r a l i s e r
&
p H
B a l a n c e
(
7 5 K G
V e s s e l
)
1 5 0 L
A c t i v a t e d
C a r b o n
M e d i a
F i l t e r
(
A u t o
B a c k w a s h
)
3
S t a g e
B B
2 0
”
S e d i m e n t
F i l t r a t i o n
(
5
&
1 u m
C a r t r i d g e s
)
2 0
”
S t a n d a r d
C a r b o n
B l o c k
C a r t r i d g e s
(
R O
P r e
-
F i l t e r s
)
O z o n e
G e n e r a t o r
5
G r a m
O z o n e
G e n e r a t o r
7
G r a m
8 5
W a t t
U V
S t e r i l i z e r
3
S t a g e
2 0
”
B B
F i l t e r
S y s t e m
(
C a r b o n
&
0
.
2 u m
)
C l e a n
W a t e r
F i l l i n g
P u m p
(
S t a i n l e s s
S t e e l
1
.
1 K W
)
R e v e r s e
O s m o s i s
P r e
-
F i l t r a t i o n
P o s t
R e v e r s e
O s m o s i s
M o d e r n
a p p e a r a n c e
a n d
e a s y
t o
k e e p
c l e a n
P L E A S E
N O T E
:
T h i s
p a c k a g e
e x c l u d e s
w a t e r
s t o r a g e
t a n k s
,
F i l l i n g
S t a t i o n s
e t c
LARGE WATER SHOP PROJECTIONS*
*This is a sample projection. Outcomes will vary.
SALE PRICE PER LITRE: R1.50 X LITRES PER DAY 5000 X 30 DAYS (MONTH)
R225,000.00 +
Water Production Cost: Litres Per Day 1000 x 0.1 x 30 Days (Month) R25000.00 -
Other Costs:
Rent: R15,000.00 -
Payroll: R20,000.00 -
Utilities: R17,000.00 -
Insurance: R3000.00 -
Miscellaneous: R2000.00 -
Supplies (Bottles etc): R18000.00 -
Marketing: R5000.00 -
Total Profit Projections Per Month: R120 000.00
L A R G E
W A T E R
S H O P
S T A R T
W I T H
U S
1 0
,
0 0 0 L P D
o u t p u t
Custom designed water purification and reverse osmosis systems for water shops. We have a
complete line of water store equipment available. Value for money Guaranteed. Products
Include: fill tables, water display cabinets, carbon absorption, and ozone water purification
along with R.O. Systems, built on a stainless steel skid.
F E E D
W A T E R
P U M P O Z O N A T E D
R I N S E R B O T T L E
R I N S I N G
W A T E R
S T O R A G E
T A N K S A L K A L I N E
F I L T E R F I L L I N G
S T A T I O N
D I S P L A Y
A
f e e d
w a t e r
p u m p
i s
o n l y
r e q u i r e d
i f
t h e
p r e s s u r e
i s
t o o
l o w
.
O z o n a t e d
W a t e r
f o r
d i s i n f e c t i o n
o f
b o t t l e s
w h e n
r i n s e d
.
5 0 0 l t
–
1 0
,
000lt
P E
F o o d
G r a d e
S t o r a g e
T a n k s
t o
s t o r e
p u r i f i e d
w a t e r
.
A
r i n s e r
c a n
b e
i n s t a l l e d
i n
t h e
s i n k
o f
a n y
f i l l i n g
s t a t i o n
,
i n
p l a c e
o f
a
t a p
o r
f a u c e t
.
P r o d u c e s
h i g h e r
q u a l i t y
,
m i n e r a l
r i c h
w a t e r
s o l d
a t
a
h i g h e r
p r i c e
p e r
l i t r e
.
S t a i n l e s s
S t e e l
:
2
,
4
,
6
,
o r
8
F i l l i n g
s t a t i o n s
w i t h
g l a s s
d i s p l a y s
.
G l a s s
:
l e g
s t y l e
f r a m e
a n d
a i r
p u m p
f o r
b u b b l e r s
.
Extra Available Features and System Add-Ons * Not included in aforementioned pricea
R
1 1 8
,
0 0 0
*
S T A R T U P
C O S T S
These figures are merely an estimate. Startup costs depend greatly on the rental, location etc.
These are the estimated costs of opening a medium size water store.
A ) W a t e r F i l t r a t i o n E q u i p m e n t ( I n c l u d i n g
F i l l i n g S t a t i o n a n d D i s p l a y C a b i n e t s )
- R 1 1 0 0 0 0 . 0 0
B ) I n t e r i o r F u r n i s h i n g s , C o u n t e r s , F r i d g e s &
D i s p l a y S h e l v i n g
- R 2 5 0 0 0 . 0 0
C ) S i g n a g e & B r a n d i n g
- R 8 0 0 0 . 0 0
D ) L e a s e , R e n t & D e p o s i t
- R 3 8 0 0 0 . 0 0
E ) T e n a n t I n s t a l l a t i o n ( P l u m b i n g & E l e c t r i c a l )
- R 9 0 0 0 . 0 0
F ) S t o c k I n v e n t o r y ( B o t t l e s , C o o l e r s , P O U
F i l t e r s e t c )
- R 1 0 0 0 0 . 0 0
G ) W e b s i t e , A d v e r t i s i n g , S o c i a l M e d i a a n d S h o p
L a u n c h C a m p a i g n
- R 9 0 0 0 . 0 0
H ) I n s u r a n c e
- R 8 0 0 . 0 0
I ) L i c e n c e s & R e g u l a t o r y B o d y F e e s
- R 1 5 0 0 . 0 0
J ) W a t e r T e s t i n g ( P r o d u c t W a t e r )
- R 1 8 9 0 . 0 0
T o t a l : R 2 1 3 1 9 0 . 0 0
T Y P I C A L
W A T E R
S H O P
L A Y O U T
P L A N
H e r e i s a l i s t o f d o ’ s a n d d o n ’ t s w h e n c o n s i d e r i n g t h e
l a y o u t a w a t e r s h o p .
A . W a t e r E q u i p m e n t a r e a s h o u l d b e a m i n i m u m o f
3 . 5 m x 2 m i n s i d e m e a s u r e m e n t s .
B . W a t e r S t o r a g e a r e a s h o u l d b e a
m i n i m u m o f 2 m x 1 m f l o o r s p a c e a n d 2 . 2 m h e i g h t
C . S y s t e m s h o u l d b e i n s t a l l e d i n a n a r e a t h a t w o u l d
a l l o w t h e m o s t c o n v e n i e n t r o u t e f o r p i p i n g a n d
e l e c t r i c a l , p e r h a p s o n t h e s a m e w a l l a s t h e d i s p l a y
c a b i n e t s , f i l l i n g s t a t i o n a n d b o t t l e r i n s i n g i s o n .
D . A f l o o r d r a i n i s a v e r y g o o d c o n s i d e r a t i o n , a s i t ’ s
i m p o s s i b l e t o n o t s p i l l a n y w a t e r i n a w a t e r s h o p .
F l o o r d r a i n s s h o u l d b e s i t u a t e d i n t h e c r i t i c a l a r e a s
w h e r e m o s t s p i l l a g e w o u l d b e
e x p e c t e d .
E . I t ’ s a l w a y s a g o o d a p p r o a c h t o h a v e t h e w h o l e
w a t e r t r e a t m e n t p l a n t o n d i s p l a y a n d e v e n l a b e l l e d
s o t h a t y o u r c l i e n t s c a n u n d e r s t a n d w h a t t h e y a r e
d r i n k i n g f o r p e a c e o f m i n d .
F . T h e f e e d w a t e r i n t o y o u r s y s t e m s h o u l d b e a 1 ”
l i n e , p r e f e r a b l y o n t h e s a m e w a l l a s t h e w a t e r
p u r i f i c a t i o n s y s t e m . I n s t a l l i n g a w a t e r m e t e r a n d
p r e s s u r e g a u g e o n t h e f e e d w a t e r l i n e i s
r e c o m m e n d e d . T h e f e e d w a t e r l i n e s h o u l d b e l o c a t e d
1 5 0 m m u p f r o m t h e f l o o r . N o t e t h a t p r e s s u r e
e x c e e d i n g 5 b a r a p r e s s u r e r e d u c i n g v a l v e m u s t b e
u s e d .
G . T h e e l e c t r i c a l i n p u t n e e d s t o b e a 2 5 / 2 0 A m p .
2 2 0 - v o l t s i n g l e - p h a s e w i t h a n e u t r a l a n d e a r t h . I t
s h o u l d b e l o c a t e d a b o v e t h e w a t e r l i n e a b o u t 2 5 0 m m
u p f r o m f l o o r .
H . F a c i n g t h e f r o n t o f w a t e r f i l t r a t i o n s y s t e m , t h e
w a t e r i n l e t f e e d a n d e l e c t r i c a l a r e l o c a t e d o n e t h e r
t h e r i g h t o r l e f t s i d e b e h i n d t h e s y s t e m .
T Y P I C A L
W A T E R
S H O P
L A Y O U T
P L A N
T Y P I C A L
W A T E R
S H O P
L A Y O U T
P L A N
W h e n c o n s i d e r i n g t h e p u r c h a s e o f W a t e r S h o p e q u i p m e n t , t h e r e a r e s o m e
v e r y i m p o r t a n t c o n s i d e r a t i o n s w e w o u l d e n c o u r a g e y o u t o c o n t e m p l a t e
b e f o r e m a k i n g a p u r c h a s e t h a t m a y n o t m e e t y o u r n e e d s . T h e f o l l o w i n g i s
c o m p r i s e d o f a f e w b a s i c q u e s t i o n s t h a t w i l l d e t e r m i n e t h e s u c c e s s o f
y o u r b u s i n e s s . T a k e c a r e f u l c o n s i d e r a t i o n t o t h e s e t h i n g s , a s i t i s o u r
d e s i r e a t A q u a F i l t r a t i o n t h a t y o u b e s u c c e s s f u l i n y o u r w a t e r s t o r e
b u s i n e s s . T h e s e q u e s t i o n s w i l l a s s i s t y o u t o l o o k a t y o u r s h o p t h r o u g h
t h e e y e s o f y o u r c l i e n t s a n d w i l l e n a b l e y o u t o b e m o s t a p p e a l i n g t o
t h e m .
W h e n c o n s i d e r i n g b u y i n g w a t e r f r o m a W a t e r S h o p , w h a t t y p e o f
l o c a t i o n w o u l d y o u c h o o s e t o g o t o ?
W h e n s e l e c t i n g a w a t e r s t o r e t o p u r c h a s e w a t e r f r o m , w o u l d y o u g o t o
o n e t h a t h a s a p r o f e s s i o n a l l o o k o r o n e t h a t l o o k e d h o m e m a d e ?
I f t h e r e w e r e t w o w a t e r s h o p s n e a r y o u r l o c a t i o n a n d o n l y o n e h a d a
b o t t l e r i n s e t o c l e a n y o u r b o t t l e s , w h i c h o n e w o u l d g o t o ?
W h e n v i e w i n g a t t h e f i l t r a t i o n s y s t e m w h e r e y o u b u y w a t e r , w o u l d y o u
f e e l m o r e c o m f o r t a b l e w i t h e q u i p m e n t t h a t w a s c l e a n , p r o f e s s i o n a l ,
n e a t a n d w i t h a g o o d p r e s e n t a t i o n o r w o u l d y o u b e f i n e w i t h
e q u i p m e n t t h a t h a d w i r e s h a n g i n g , p i p i n g a l l o v e r t h e s h o w l i k e a
s p i d e r s w e b a n d w a s d i r t y ?
B e i n g b u s i n e s s o w n e r , t h e r e a r e s o m e q u e s t i o n s t h a t y o u n e e d t o a s k
y o u r s e l f b e f o r e y o u s p e n d a l o t o f m o n e y o n y o u r w a t e r b u s i n e s s
e q u i p m e n t . T a k e i n t o c o n s i d e r a t i o n t h e f o l l o w i n g q u e s t i o n s b e f o r e y o u
s p e n d t h o u s a n d s o f R a n d ’ s o n e q u i p m e n t .
H o w w o u l d y o u f e e l w i t h e q u i p m e n t t h a t w a s c o n s t a n t l y b r e a k i n g
d o w n , n e e d e d c o n s t a n t m a i n t e n a n c e a n d n o t e c h n i c a l s u p p o r t f r o m t h e
m a n u f a c t u r e r w h e n n e e d e d ?
W o u l d y o u r a t h e r w a n t a d e a l t h a t w o u l d m e e t a l l o f y o u r
r e q u i r e m e n t s b o t h n o w a n d i n t h e f u t u r e , o r w o u l d y o u r a t h e r m a k e
u p g r a d e s c o n s t a n t l y t o k e e p u p w i t h t h e d e m a n d ?
H o w i m p o r t a n t i s t h e a p p e a r a n c e o f y o u r b u s i n e s s t o y o u a n d d o y o u
t h i n k t h a t i t m a t t e r s t o y o u r c u s t o m e r s ?
I M P O R T A N T
T H I N G S
T O
C O N S I D E R
W H E N
S T A R T I N G
A
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S H O P
.
R e m e m b e r , “ I f y o u d o s o m e t h i n g , t h e n d o
i t r i g h t .
L o w b u s i n e s s
o v e r h e a d s , h i g h
p r o f i t s
E x c e l l e n t q u a l i t y
p r o d u c t h i g h i n
d e m a n d
L o w s a l a r i e d
e m p l o y e e s
E a s e o f o p e r a t i o n
a n d m a i n t e n a n c e
L o w b u s i n e s s
o v e r h e a d s , h i g h
p r o f i t s
G o o d p r o c e s s f l o w
a n d s m a l l
i n v e n t o r i e s
S t r o n g g r o w t h
p o t e n t i a l
N o f r a n c h i s i n g f e e s
o r c o s t s
C l e a n , s t e r i l e , s a f e
w o r k i n g a r e a s
E x c e l l e n t R e t u r n o n
I n v e s t m e n t w i h
s m a l l l a y o u t c o s t s
F i n d a l o c a t i o n . T h i s i s o n e o f t h e m o s t i m p o r t a n t
s t e p s - L o c a t i o n , L o c a t i o n , L o c a t i o n !
B u s i n e s s I n f r a s t r u c t u r e .
R e g i s t e r y o u r c o m p a n y w i t h C I P C
O p e n a b u s i n e s s b a n k i n g a c c o u n t ( a c a r d p a y
p o i n t / s p e e d p o i n t i s e s s e n t i a l )
G e t y o u r T a x C l e a r a n c e C e r t i f i c a t e f r o m S A R S
( S o u t h A f r i c a n R e v e n u e S e r v i c e )
F i n d a b u s i n e s s p r e m i s e s , s i g n l e a s e a n d a r r a n g e
w i t h u t i l i t i e s , c o m m u n i c a t i o n s a n d i n s u r a n c e .
O b t a i n n e c e s s a r y p e r m i t s t o s e l l p u r i f i e d w a t e r
t o t h e p u b l i c
B e g i n t h e r e c r u i t m e n t p r o c e s s
P l a c e t h e o r d e r f o r y o u r e q u i p m e n t w i t h u s . P l e a s e
a l l o w 2 - 3 w e e k s f o r d e l i v e r y , f o r u r g e n t d e l i v e r i e s
w i t h s p e c i a l a r r a n g e m e n t s w e a r e w i l l i n g t o a s s i s t
a s b e s t a s w e c a n .
S t o r e l a y o u t p l a n s , A q u a F i l t r a t i o n c a n a s s i s t w i t h
r o u g h s k e t c h e s f o r m o r e d e t a i l e d b l u e p r i n t s a
d e s i g n f e e w i l l b e a p p l i c a b l e .
T e n a n t i n s t a l l a t i o n r e q u i r e m e n t s .
W a t e r , d r a i n a g e , e l e c t r i c a l a n d s h o p f i t t i n g )
s h o u l d b e a r r a n g e d w i t h t h e r e l e v a n t
c o n t r a c t o r s .
S t a r t C o n s t r u c t i n g y o u r W a t e r S t o r e
P l u m b i n g
E l e c t r i c a l
B u i l d i n g W o r k s i f n e c e s s a r y
S h o p F i t t i n g
R e q u i r e m e n t s b e f o r e t h e w a t e r p u r i f i c a t i o n s y s t e m
c a n b e i n s t a l l e d
P o w e r s u p p l y ( 2 2 0 v o l t 2 0 a m p )
W a s t e l i n e s f o r ( p u r i f i c a t i o n p l a n t , f i l l i n g a n d
r i n s i n g ) d o n ’ t f o r g e t a b a s i n f o r e m p l o y e e s t o
w a s h t h e i r h a n d s .
S i n k s a r e t o b e f i t t e d w i t h b a c k f l o w t r a p s
E q u i p m e n t a r e a f l o o r i n g a n d w a l l i n g c o m p l e t e .
F l o o r s i n k i n s t a l l e d w h e r e a p p l i c a b l e .
1 " I n l e t w a t e r f e e d l i n e w i t h s h u t o f f v a l v e a n d
w a t e r m e t e r .
A n a c c e p t a b l e w a t e r p r e s s u r e i s 4 b a r .
1 .
2 .
a .
b .
c .
d .
e .
f .
3 .
4 .
5 .
a .
6 .
i .
i i .
i i i .
i v .
7 .
a .
b .
c .
d .
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7
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T h e f i r s t v a r i a b l e i s t h e s a l e p r i c e o f t h e w a t e r :
L o w e r i n c o m e a r e a s t h e p r i c e i s R 1 . 0 0 p e r l i t r e
M i d t o h i g h e r i n c o m e a r e a s : R 1 . 5 0 p e r l i t r e
H i g h i n c o m e a r e a s : R 1 . 7 5 p e r l i t r e
A l k a l i n e o r S p e c i f i c H e a l t h W a t e r : R 5 . 0 0 p e r l i t r
T h e s e c o n d v a r i a b l e i s h o w m u c h w a t e r y o u w i l l
s e l l .
O n t h e l o w e r s i d e o f w a t e r s a l e s 1 0 0 0 - 1 5 0 0 l i t r e s
p e r d a y w o u l d b e a g o o d s t a r t i n g p o i n t , m a n y
w a t e r s h o p s s e l l a l o t m o r e . S o m e s t o r e s a v e r a g e
w e l l o v e r 5 0 0 0 L / d a y a n d e v e n h i g h e r .
T h e o v e r a l l a v e r a g e i s 2 0 0 0 t o 4 0 0 0 l i t r e s p e r
d a y o n c e y o u r w a t e r s h o p i s e s t a b l i s h e d .
T h e t h i r d v a r i a b l e i s t h e r e n t f o r t h e b u s i n e s s
s p a c e t h i s w i l l v a r y a c c o r d i n g t o t h e l o c a t i o n o r
c i t y , s o y o u w i l l n e e d b r o w s e l o c a l a r e a s .
T h e f o u r t h v a r i a b l e i s w a g e s . I t m a y b e a f a m i l y
b u s i n e s s w i t h n o e x t e r n a l e m p l o y e e s o r t h e w a t e r
s h o p m a n y b e r u n b y e m p l o y e e s o n l y .
W h e n y o u ’ r e c o n s i d e r i n g p a y r o l l t h e r e a r e o t h e r
a s s o c i a t e d c o s t s s u c h a s t a x e s , w o r k m a n ’ s c o m p ,
a n d l e a v e o r h o l i d a y t i m e .
A g o o d n u m b e r t o w o r k w i t h w o u l d b e t o a d d 1 5 %
t o t h e m o n t h l y p a y c o s t .
T h e o p e r a t i n g h o u r s a n d d a y s o f t h e w a t e r s h o p i s
a n o t h e r f a c t o r t o c o n s i d e r . B e l o w e a c h w a t e r s h o p
p a c k a g e i s a n e s t i m a t e d s a l e s p r o j e c t i o n .
T o c o m e u p w i t h s a l e s p r o j e c t i o n s t h e r e a r e m a n y
v a r i a b l e s t o c o n s i d e r a n d w i l l v a r y i n d i f f e r e n t
l o c a t i o n s a n d a r e a s .
H O W
S A L E S
P R O J E C T I O N
E X A M P L E S
H A V E
B E E N
C A L C U L A T E D
T h e r e a r e n u m e r o u s s i m p l e b u t e f f e c t i v e w a y s t o i n c r e a s e t h e p r o f i t s o f
y o u r w a t e r s h o p w i t h l i t t l e a d d i t i o n a l i n v e s t m e n t . T h e s e m e t h o d s a r e
p r o v e n t o b e s u c c e s s f u l a n d p r o f i t a b l e f o r m a n y w a t e r b u s i n e s s e s a n d
s h o p s , t h e y i n c r e a s e p r o f i t s s i g n i f i c a n t l y .
T h e t w o m o s t e c o n o m i c a l a n d l u c r a t i v e m e t h o d s a r e t o e s t a b l i s h
w h o l e s a l e b o t t l e d i s t r i b u t i o n c h a n n e l s ( r e s t a u r a n t s , g r o c e r y s t o r e s e t c )
a n d t h e o t h e r i s t o p r o d u c e a n d s e l l a l k a l i n e w a t e r .
W h o l e s a l e D i s t r i b u t i o n O p p o r t u n i t i e s
T h e r e a r e a n u m b e r o f c o n s u m e r s w h o p r e f e r t o h a v e t h e i r w a t e r
d e l i v e r e d t o t h e m , r a t h e r t h a n g o i n g t o a w a t e r s h o p f o r t h e i r w a t e r .
W i t h a w a t e r s h o p y o u h a v e t h e o p p o r t u n i t y t o c a t e r f o r t h e s e c u s t o m e r s
b y e s t a b l i s h i n g d i s t r i b u t i o n r o u t e s , e i t h e r t h r o u g h p r i v a t e t h i r d p a r t y
d i s t r i b u t o r s o r a n i n h o u s e d i s t r i b u t i o n s y s t e m .
J u s t a n e x a m p l e , s e e k l o c a l t r a n s p o r t a t i o n c o m p a n i e s a n d w o r k o u t
w h o l e s a l e a g r e e m e n t s w i t h t h e m , f o r m r e l a t i o n s h i p s w i t h e s t a b l i s h e d
w a t e r d e l i v e r y b u s i n e s s e s a n d t h e n d i s t r i b u t e y o u r w a t e r t o t h e i r c l i e n t s
o n t h e i r d i s t r i b u t i o n c h a n n e l .
T h e s a m e p r i n c i p a l s a r e a p p l i e d t o e s t a b l i s h i n g y o u r o w n w a t e r
d i s t r i b u t i o n n e t w o r k a s w e l l . Y o u c a n a c q u i r e c u s t o m e r s w i t h y o u r
m a r k e t i n g c o n s u l t a n t a n d o f f e r d e l i v e r y b y h a v i n g a d r i v e r d i s t r i b u t e t h e
w a t e r t o t h e c u s t o m e r s o n t h e r o u t e w i t h a v a n . E s t a b l i s h i n g b u s i n e s s
w i t h t h e s e p r i v a t e d i s t r i b u t o r s o r y o u r o w n d i s t r i b u t i o n c a n i n c r e a s e
y o u r w a t e r s a l e s b y 1 0 0 0 t o 3 5 0 0 l i t r e s p e r d a y a n d a d d s i g n i f i c a n t
p r o f i t s t o y o u r o p e r a t i o n .
A l k a l i n e W a t e r
H o w d o I m a k e a l k a l i n e w a t e r ? A l k a l i s e d w a t e r i s w a t e r w i t h a l k a l i n e
m i n e r a l s s u c h a s c a l c i u m a n d m a g n e s i u m w i t h o t h e r t r a c e m i n e r a l s t h a t
g i v e w a t e r h i g h e r a l k a l i n i t y o r r a i s e t h e p H l e v e l t o 8 o r h i g h e r , l k a l i s e d
w a t e r h a s a t o t a l d i s s o l v e d s o l i d s c o u n t h i g h e r t h a n p u r i f i e d w a t e r , t h i s
m e a n s t h a t i t s p a c k e d w i t h m o r e m i n e r a l s .
A l k a l i n e w a t e r i s p a c k e d w i t h n e c e s s a r y m i n e r a l s f o r i m p r o v e d h e a l t h
a n d h a s b e e n c l a i m e d t o h a v e m a n y o t h e r b e n e f i c i a l c h a r a c t e r i s t i c s s u c h
a s a n t i o x i d a n t p r o p e r t i e s .
A l k a l i n e w a t e r i s a r a p i d l y g r o w i n g d e m a n d a n d i s a p r o f i t a b l e a d d i t i o n
t o y o u r w a t e r s t o r e b e c a u s e i t s e l l s a t p r i c e s 3 o r 4 t i m e s m o r e t h a n t h e
p r i c e o f n o r m a l p u r i f i e d w a t e r , w h i l e c o s t i n g l i t t l e t o p r o d u c e . A l k a l i n e
w a t e r i s q u i t e e a s y t o p r o d u c e a t a l o w c o s t b y a d d i n g a l k a l i n e m i n e r a l s
b a c k i n t o t o t h e p u r i f i e d w a t e r , t h i s i s d o n e t h r o u g h c o n t a c t w i t h a
f i l t r a t i o n m e d i a s u c h a s c a l c i u m c a r b o n a t e .
T h e i n h e r i t e d m i n e r a l s a r e c a l c i u m a n d m a g n e s i u m w i t h s m a l l e r
c o n s t i t u e n t s o f t r a c e m i n e r a l s , a l l o f w h i c h a r e v i t a l m i n e r a l s f o r
p r o m o t i n g g o o d h e a l t h . T h e r e a r e n u m e r o u s a s s o c i a t e d h e a l t h b e n e f i t s
w i t h a l k a l i n e w a t e r w h i c h a l l o w s i t t o b e s o l d f o r t h e m u c h h i g h e r
p r i c e s , i n c r e a s i n g y o u r p r o f i t s s i g n i f i c a n t l y .
T I P S
T O
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W h a t a b o u t B o t t l e R i n s i n g ?
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t i m e . O u r 5 0 0 m g e l e c t r o n i c o z o n e s y s t e m i s c o n n e c t e d t o a p r e s s u r i s e d
w a t e r f e e d d e l i v e r i n g w a t e r w i t h o z o n e i n t o t h e b o t t l e . W i t h a 1 0 s e c o n d
r i n s e i t w i l l k i l l a l l m i c r o - b i o l o g i c a l m a t t e r i n b o t t l e s . W h e n b o t t l i n g
w a t e r f o r d i s t r i b u t i o n a n o z o n e b o t t l e r i n s i n g s y s t e m i s e s s e n t i a l t o
m a i n t a i n i n g s a f e , h e a l t h y b o t t l e d d r i n k i n g w a t e r .
H o w C a n A q u a F i l t r a t i o n h e l p ?
W e s p e c i a l i z e i n W a t e r S t o r e s . W e a r e a d i r e c t m a n u f a c t u r e r
o f W a t e r
S t o r e e q u i p m e n t a n d p r o v i d e o n e s t o p s h o p p i n g f o r W a t e r
S t o r e o w n e r s . W e h a v e m a n u f a c t u r e d a n d i n s t a l l e d o u r
e q u i p m e n t f o r h u n d r e d s o f W a t e r S t o r e s i n c o u n t r i e s a l l o v e r
t h e w o r l d i n c l u d i n g R u s s i a , C h i n a , I n d i a , N i g e r i a , G h a n a ,
S o u t h A f r i c a , C o l u m b i a , E c u a d o r , P e r u , B r a z i l , E l S a l v a d o r ,
J a m a i c a , B a h a m a s , H a i t i , G r a n a d a , W e s t e r n S a m o a , A m e r i c a n
S a m o a , C a n a d a , B e l i z e , G u a m , H o n d u r a s , S o u t h S u d a n , B o s n i a ,
M a l a y s i a , P h i l i p p i n e s , M e x i c o , T h a i l a n d , B a n g l a d e s h a n d o f
c o u r s e , t h e
U n i t e d S t a t e s .
W e a r e e x p e r t s i n d e s i g n i n g w a t e r p u r i f i c a t i o n s y s t e m s f o r
p r o j e c t s , w h i c h i n c l u d e s b o t t l i n g . W a t e r S t o r e s a r e o u r m a i n
f o c u s . A q u a F i l t r a t i o n i s d o i n g o u r p a r t a s s i s t i n g o u r
c u s t o m e r s i n o p e n i n g t h e i r o w n “ m i n i w a t e r p l a n t ” , t h e W a t e r
S t o r e .
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O u r s y s t e m d e s i g n a n d t h e c o m p o n e n t s u s e d a l l o w a l o w e r c o s t
o f m a i n t e n a n c e .
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I n d u s t r y s t a n d a r d c o m p o n e n t s u s e d a l l o w i n g c l i e n t s t o s o u r c e
r e p l a c e m e n t s e a s i l y a t o t h e r s e r v i c e p r o v i d e r s .
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T h e e l e c t r i c a l s y s t e m i s c o m p o s e d w i t h b a s i c c o m p o n e n t s t h a t
a r e b r o a d l y a c c e s s i b l e i n S o u t h A f r i c a .
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A l l s y s t e m s a r e b u i l t t o o r d e r a n d t a i l o r e d t o o u r c l i e n t s ’
s p e c i f i c r e q u i r e m e n t s a n d d e s i g n s .
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O u r w a t e r s h o p e x p e r t s w o r k w i t h y o u o n t h e d e s i g n o f y o u r
s y s t e m t a k i n g t h e m a x i m u m s y s t e m e f f i c i e n c y i n t o
c o n s i d e r a t i o n , l o w e r i n g o p e r a t i n g c o s t s .
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F r e e p h o n e a n d e m a i l t e c h n i c a l s u p p o r t f o r t h e l i f e o f t h e
s y s t e m , i n a d d i t i o n t o t h e w a r r a n t y .
A q u a F i l t r a t i o n i n s t a l l s , c o m m i s s i o n s a n d t e s t s t h e w a t e r
p u r i f i c a t i o n s y s t e m . G e t y o u r w a t e r t e s t e d , o r d e r I n v e n t o r y
a n d c o n s u m a b l e s ,
G r a n d L a u n c h A d v e r t i s i n g , s e t u p s h o p d i s p l a y s , s h e l v i n g e t c .
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