
23MPE Magazine |
MPE ambassadors’ spotlights
For PSPs, AI is a chance to grow value-added
revenues beyond commodity processing. Three
areas stand out:
•
Agent trust & safety - Know Your Agent
frameworks to verify that an agent represents
a genuine customer.
•
Smart routing & recovery - predicting issuer
behaviour and retrying intelligently to reduce
false declines.
•
Autonomous back-office - automating
reconciliation, dispute triage, and transaction
accuracy.
In these domains, PSP’s can help merchants cut
overheads, raise approval rates and reduce fraud
without lifting a finger. In each case, the PSP
becomes less processor, more co-pilot and needs
to set its fees accordingly.
Impact on PSPs: Opportunities & risks from
agentic commerce
Let’s start with the good news. There’s an
emerging gap in the market to adjudicate identity,
consent, and liability. It’s a gap PSPs can monetise
with premium-priced risk products. Forward-
looking PSPs can act as the trust layer between
autonomous buyers and sellers.
However, the challenge for many smaller PSPs
is that value is already drifting toward platforms
blending payments with software, payments,
and embedded nance. This shift raises a clear
risk that distribution will concentrate in a small
number of global processors, as AI agents funnel
spend toward the largest platforms. Smaller PSPs
risk being marginalised unless they can match
the laser focus on fraud, identity, and Know Your
Agent emerging from the biggest brand names in
payments. Striking early partnerships with agent
platforms would be a good start and producing
clean APIs is table stakes.
In the age of agents, PSPs will either become high-
value trusted identity arbiters or invisible plumbing
picking up crumbs left behind by the big boys.
more than half of online spend, with eight in
ten US consumers soon expecting to shop
through assistants. Shopify already reports higher
conversion rates at merchants using its AI-assisted
shopping ows.
The implications are profound: instead of “add
to basket,” shoppers will delegate to AI agents,
and checkout as we know it could become
invisible. At the same time, AI is already pervasive
in the payments stack from fraud detection to
reconciliation and routing; promising higher
authorisation rates at lower cost.
The real change is not just where the buying
decision is made (inside the agent rather than
on the merchant website) but who presses the
“conrm” button (likely not the human). The early
winners are those already incorporating AI into
hard merchant metrics such as authentication,
authorisation, conversion, chargebacks rather
than those posting glossy demos on LinkedIn. The
question for the industry is simple: when agents
press pay, will your stack still be in the loop?
Build vs buy: How should merchants decide
The build-versus-buy dilemma in AI should be
approached like any other core tech investment.
Own what differentiates your business; rent what
scales reliably. If AI models can shift your core KPIs
such as conversion, basket size, or frequency, then
in-house development, ideally based on off-the-
shelf components, could make sense. But this
is a market moving at speed. If you can’t show a
six-month path from pilot to measurable uplift in
authorisation or conversion, buy from a market-
leading specialist vendor. Don’t waste time on
internal projects.
And if it’s a domain where network effects matter,
or where there is value in pooling data from
across the market (fraud, reconciliation, “Know
Your Agent”), then buying from specialists is likely
always the best policy. In AI, the cost of waiting is
often higher than the cost of experimenting so just
get on with it.
PSP services: New AI-driven value for merchants