Business Plan for Zhaocai Shabu Restaurant PDF Free Download
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Business Plan for Zhaocai Shabu Restaurant
Business Plan for Zhaocai Shabu Restaurant
. ,
2566,
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,,
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IRR
, , , ,
Thamsuthon, A. Master of Management in Entrepreneurship, October 2023, Graduate
School, Bangkok University.
Business Plan for Zhaocai Shabu Restaurant (92 pp.)
Kannapon Loepetcharat, Ph.D.
ABSTRACT
Currently, the eating habits of Thai people tend to favor dining out for the
sake of convenience. This has fueled the rapid growth of the restaurant industry.
Buffet-style dining, especially hot pot and Shabu-shabu, is highly popular among
Thais. Shabu-shabu, in line with health-conscious choices, has become trendy.
However, the Ministry of Public Health warns about high sodium in the soup broth,
advising caution for Shabu-shabu diners.
As the popularity of these dining trends has risen, businesses in the Shabu-
shabu industry have strived to meet consumer demands by offering a variety of
ingredients and improving the quality of ingredients. They have also developed soup
recipes that allow for reduced salt or sodium levels to cater to health-conscious
customers. Additionally, these restaurants have chosen unique themes, setting
themselves apart from other Shabu-shabu establishments.
This Zhaocai shabu business is the result of a comprehensive analysis,
considering the overall restaurant industry, the restaurant's vision, marketing plans,
financial planning, and contingency planning. From this analysis, the Zhaocai Shabu
business requires an initial investment of 3,525,490 Baht, mainly allocated to
equipment and location expenses. The payback period is estimated to be 2 years
and 3 months, surpassing the target. The Internal Rate of Return (IRR) for the project
is 18.58%, making it an attractive investment opportunity in terms of financial return,
unique soup offerings, and themed restaurant experience.
Keywords: Shabu-shabu, Low-Sodium Soup, Mutelu, Health-Conscious, Zhaocai
Business
-
-
1
1.1
Fine Dining
Google Maps
1 3
1.2
2
,
10.00-02.00
5
5
2
1) A La Carte 199
2) 3
Premium 429
349
179
99
A La Cart
Service Charge
1.3
21,000
3
1.4
1.4.1
1.4.2
1.4.3
1.4.4
48-606051
A La Carte 58 48
59
1.4.5
4
1.4.6
1.4.7
A La Cart
1.4.8
22-45
20,000-70,000
1.4.9
1
A La Carte 99
2
2.1
2566
2.7%-4.5% 2565 4.18-4.25
17 30,000
25,000 20,000
-19
6
2.1: 2565
:
% 2564
%
%
-
-. https://thunhoon.com/article/262756.
7
2.2: 2565
. https://www.gsbresearch.or.th/
wp-content/uploads/2023/01/IN_restaurant_01_66_inter-2.pdf.
8
2.3:
. https://www.gsbresearch.or.th/
wp-content/uploads/2023/01/IN_restaurant_01_66_inter-2.pdf.
9
2.4:
. https://www.gsbresearch.or.th/
wp-content/uploads/2023/01/IN_restaurant_01_66_inter-2.pdf.
-19
AKA AKA Shabu
10
2.5: -
. (2565).
https://marketeeronline.co/archives/275167.
2.2
2.2.1 -
GDP
3-3.5% 2-2.5%
11
2.2.2
-19
-19
2.7-4.5% 2566
2.2.3
56
Brand Buffet
2.2.4
Facebook) Instagram)
Tiktok)
2.3
2.3.1
12
2.3.2
5
2.3.3
Shabushi)
Mo-Mo-Paradise)
2.3.4
Street Foods)
2.3.5
-
2.4
2.4.1
2.4.1.1 1
50
13
299 39 5 349
39 60
1)
2)
2.6:
Shabu Shabu Nang Nai) (2563).
https://www.wongnai.com/restaurants/zD----.
2.4.1.2 2
Penguin Eat Shabu
9
359 459 659 359
14
1) Penguin Eat Shabu)
Hungryhub Hungryhub
2) (Penguin Eat Shabu)
359
2.7:
https://goohiw.com/review-
penguin-eat-shabu-buffet/.
2.4.1.4 3
1 15
399-629
3
3
15
1)
2)
2.8:
https://oishifood.com/restaurant/shabushi/.
2.4.2
2.4.2.1 1
91 6
2)
16
2.9:
https://www.menuinthai.com/bar-b-q-
plaza-price/.
2.4.2.2 2
300 500
20-100 15.00-23.30 21:30
7
1)
2)
17
2.10:
. (2566). https://www.facebook.com/jaeumhookaoree/.
2.4.2.3 3
11:00-04:00 1
1
49 5
10 20 20 30
50
1)
11:00-
04:00
2)
18
2.11:
https://salehere.co.th/articles/chin-da-
hotpot-huai-khwang.
2.4.2.4 4
12.00-05.00 Takeaway
46 219 Vat 7%
39 2
1)
2)
19
2.12:
. (2566). https://www.wongnai.com/reviews/
4542001c6da64af69f8a7ac6e10f5b12.
3 Shabushi
Penguin Eat
Shabu 359
Facebook Line Official
Shabushi Penguin Eat Shabu
20
2.5
2.5.1 1
2.5.2 2
2.5.3 3
2.6
Five Force Analysis
3
3.1
3.1:
3.2
3.2.1
3.2.2
1)
2)
3)
22
3.2.3
1) 1-2
1-2
Tiktok, Facebook, Instagram
5%
2) 3-5
Line Man Grab
3.3
3.3.1 SWOT Analysis
3.3.1.1
1)
2)
3)
4)
5)
3.3.1.2
1)
2)
3)
23
3.3.1.3
1)
2)
3)
3.3.1.4
1)
2)
3)
4)
3.3.2 TOWs Matrix
3.1: TOWs Matrix
1.
2.
3.
4.
5.
1.
3.
24
3.1: TOWs Matrix
1.
2.
3.
(S+O)
(W+O)
1.
2.
3.
4.
(S+T)
(W+T)
25
3.4
3.4.1
Growth Strategy
Product Development)
Backwards Integration)
Forward Integration)
3.4.2
Differentiation
4
4.1
4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.2
4.3
4.4
2
27
4.5
3
4.5.1
4.5.2
4.5.3
4.6
102
87
15
4.1:
66
64.7
31
30.4
5
4.9
102
100
87
85.3
15
14.7
102
100
28
4.1 :
18
2
2
18-25
48
47.1
26-33
41
40.2
34-45
8
7.8
45
3
2.9
102
100
15,000
15
14.7
15,000-40,000
48
47.1
40,001-70,000
22
21.6
70,001-100,000
9
8.8
100,001-200,000
5
4.9
200,001-300,000
2
2
300,001
1
1
102
100
4.1
66 64.7
31 5 85.3 87
18-33 15,000-
70,000
29
4.2:
1
16
15.7
1
27
26.5
2
40
39.2
3-4
19
18.6
4
0
0
102
100
-
22
21.6
-
53
52
23
22.5
57
55.9
10.00-12.00
17
16.7
13.00-16.00
40
39.2
17.00-20.00
82
80.4
21.00-00.00
26
25.5
01.00-03.00
8
7.8
19
18.6
51
50
34
33.33
9
8.8
15
14.7
48
47.1
5
4.9
30
4.2 :
0
0
9
8.8
39
38.2
Tiktok
39
38.2
Facebook
56
54.9
Instagram
21
20.6
Twitter
10
9.8
66
64.7
8
7.8
5
4.9
2
2
48
47.1
52
51
73
71.6
19
18.6
53
52
76
74.5
49
48
13
12.7
96
94.1
A La Carte
37
36.3
31
4.2 :
1
2
5
4
8
199-249
43
42.2
259-309
57
55.9
319-369
54
52.9
379-429
45
44.1
439-529
38
37.3
539-699
38
37.3
699
33
32.4
89
87.3
48
47.1
36
35.3
18
17.6
21
20.6
32
4.2 :
65
63.7
81
79.4
20
19.6
52
51
26
25.5
100
98
21
20.6
18
17.6
4.2
2 39.2
55.9 -52
17.00-20.00 80.4 50
64.7
74.5
249-429
98
33
4.3:
94
92.2
3
2.9
5
4.9
102
100
56
54.9
25
24.5
21
20.6
102
100
69
67.6
40
39.2
64
62.7
44
43.1
39
38.2
28
27.5
4.3 92.2
54.9
5
5.1
5.1.1
5.1.2
5.1.3
5.2 STP)
5.2.1 S: Segmentation)
A La Carte
5.2.2 T: Targeting)
5.2.2.1 Primary Target)
22-35 20,000-70,000
17:00-20:00
5.2.2.2 Secondary Target)
A La Carte
25-45
35
5.2.3 Brand DNA
5.1:
3
1)
2)
3)
36
5.2.3.1 Brand Positioning Statement)
5.2.3.2 Brand Perceptual Map)
Shabushi
5.2:
37
5.3
5.3.1
A La Carte
,
10
5.3:
https://www.pitchameat.com/three-sliced-shabu-pork-cuts/.
38
5.4:
-. (2566).
https://kiji.life/eats/feature/10-shabu-yakiniku-buffet/.
5
4
30% 50% 100% 120%
5.5:
https://www.facebook.com/
makince.shabu/posts/3282692758446392/.
39
5
5.6:
&
https://www.wongnai.com/restaurants/265706Fs---.
40
5.7:
Shabu Chain. (2566).
https://www.facebook.com/ShabuChain/posts/2016771578422429/?locale=th_T
H.
5.8:
Soft & Sweet
https://www.taokaecafe.com/franchise-detail?f=734.
41
5.9:
https://thestandard.co/new-coke-zero-sugar/.
https://www.herbalfruits.com/
.
A La Carte 199
5.10: A la carte
A La Carte https://akiyoshi.co.th/a-la-carte-
siam-menu/.
42
10.00-02.00
A La Cart
Service Charge
5.11:
https://shorturl.at/nCK37.
1
43
5.12:
.
https://shorturl.at/efnEV.
5.3.2
A La Carte 199
3
Premium 429
349
429
179
120
5.3.3
BTS 1.8
44
-3 1 98,000
A La Carte
5.13:
https://www.livinginsider.com/livingdetail/690671/
------6-
html.
5.3.4
5.3.4.1
1) Facebook
Facebook
Facebook
Facebook
20,625
45
2) Instagram
Instagram
3 Google
SEO
16,000 4
5.3.4.2
1) Marketing Campaign
2) On-top
5
3) Flash Sales
Flash Sales
Shopee Lazada
30,000-32,000
4) Membership Rewards
5%
25,000-27,000
6
6.1
6.1.1
SME
SME
6.1.2
200 1
6.1.3
1)
52 500
2) SME 5
30 300,000
15% 300,000 3,000,000 3,000,000
20%
3) Vat
1.8 7
4)
6.2
6.2.1
47
4)
6.2.1.1
BTS 1.8
-3
6.1:
https://www.livinginsider.com/livingdetail/690671/
------6-
html.
6.2.1.2
1)
48
2)
3)
4)
6.2.2
1)
2)
3)
4)
6.3
182
30
A La Carte 12
49
6.2:
6.4
A La Carte
A La Carte
Service Charge 10% 10.00-
02.00
50
6.5
6.5.1
1)
2)
3)
6.5.2
6.3:
1)
51
2)
-
3)
4)
5)
6)
6.5.4
1)
3%
52
6.1:
1
35,000
35,000
2
18,000
36,000
2
4
11,000
44,000
2
14,000
28,000
2
11,000
22,000
11
165,000
5%
5%
3)
13
1-2
6.5.5
7
7.1
7.1.1
7.1.2
7.1.3
7.2
7.2.1 3
7.2.2 NPV
7.2.3 WACC
IRR
7.3
7.3.1
7.1:
1
1,762,745
50%
2
1,762,745
50%
3,525,490
100%
CAPM Capital
Asset Pricing Model
Ke = Risk Free + Beta (Market ReturnRisk free)
= Risk Free + Beta (Market Risk premium)
Ke
54
Risk Free
10 24 2566
2.6%
Beta
0.69
Market Risk Premium (Rm-Rf)
14 2566
7.43%
Ke = Risk Free + Beta (Market Risk Premium)
Ke = 2.6 + 0.69 (7.43)
Ke = 7.7267
WACC 7.73
7.3.2
429 349
120 179
A La Carte 199
49
30-40 10.00-02.00 42
1 30 16/1.5 = 10.667
10 42 x 10 = 420
420
55
7.2:
Mon
Tue
Wed
Thu
Fri
Sat
Sun
%
15%
15%
15%
20%
25%
40%
40%
-
-
63
63
63
84
105
168
168
714
37,128
15 1
63 20
84
25 105
-
40
168 1 714
56
7.3:
349
43%
307
1,228
15,964
107,143
428,572
5,571,436
Premium
429
44%
315
1,260
16,380
135,135
540,540
7,027,020
179
3%
21
84
1,092
3,759
15,036
195,468
A La Cart
199
10%
71
284
3,692
14,129
56,516
734,708
714
2,856
37,128
260,166
1,040,664
13,528,632
57
Premium 44 44 3
A La Carte 10 13,528,632
49
1,819,272
54.9
1,068,309
7.4: 1-5
1
2
3
4
5
-
5%
7%
9%
3%
16,416,213
17,237,024
18,443,615
20,103,541
20,706,647
1
16,416,2132 5
3-4 7 9
5 3 4
7.3.3
1
0.8-0.9 90
60%
148% 58% A La Carte
51% 59%
43%
58
7.5:
1
170
175
79
279
240
270
100
150
660 900
35
180
155
100
229
169
125
155
157
210 500
34
82
90 100
98
140
30
50
59
7.5 :
1
65
25
30
25
10
20
20
22
7.6:
149 660
189
75
105
125
3 5
7.7:
270 5
135 500 1
187 1.6 6
210 500 1
60
7.7 :
38 6 1.5
14 120
1.2 75 12 1200 16 x
0.12 = 2 1
180 ml 990 72 1
100 7.27
39 3
= 42
1 800-900
=
= 4379 (646 (32500
4665
= 0.14 0.14 x 800
112
112+ 4 (2 15 (2 +42 ()
173 40%+20%
60% 429
61
7.8:
0.14
1 800-900
112.00
127
1 2 2
2 1
7.27 180 ml
1
42
173
429
40%
80% 20%
60%
=
= 2410 (305 (24600
3000
= 0.098 0.098 x 800
80
80 + 4 (2 15 (2 98
28 % + 20% 48%
349
62
7.9:
0.098
1 800-900
79
98
349
28%
80% 20%
48%
500-600
=
= 2410 (305 (24600
3000
= 0.098 0.098 x 500
50
50 + 4 (2 15 (2 68
38 % + 20% 58% 179
63
7.10:
0.098
1 500-600
49
68
179
38%
80% 20%
58%
A La Carte 1
200 50 50
200 100 100 50
61 31% + 20%
51% 199
7.11: A La Carte
A La Carte 1
200
34
50
6
50
8
200
7
100
3
100
3
50
2
61
199
31%
80% 20%
51%
64
1 360
1 120
854/26,320 = 0.04
19 39% + 20%
59%
7.12:
1 360 ml 1-2
1 120
480 g
0.04
1 480
19
49
39%
80% 20%
59%
7.4.4
2,525,490
182
10,000 1,820,000
7.13:
10,000
182
1,820,000
13,000
1
13,000
65
7.13 ():
44,500
2
89,000
16,500
1
16,500
30
350,000
1
350,000
4
3,750
3
11,250
52,900
1
52,900
50,000
1
50,000
POS
17,540
1
17,540
2,000
2
4,000
12,500
1
12,500
29,000
1
29,000
26,900
1
26,900
1,000
2
2,000
10,000
1
10,000
200
42
8,400
12,500
1
12,500
2,525,490
7.3.5
2,000,000 13,000
2,000 Vat (
1,800,000 0-1,000,000 19,000
1 2,000 290,869
POS
6-7
66
7.14:
-
6-7%
98,000
1,176,000
165,000
1,980,000
15,000
180,000
10,000
120,000
Internet
599
7,188
2,000
24,000
POS
270
3,240
-
19,000
290,869
3,490,428
7.3.5.1
1 7 2 7
3-5 6% 2
7.15:
1
2
3
4
5
7%
7%
6%
6%
6%
1,149,135
1,206,592
1,106,617
1,002,967
1,206,212
7.3.5.2
15,000 10,000
98,000 599
67
2,000 1 19,000 1
2,000
7.16:
1
2
3
4
5
-
3%
5%
7%
9%
120,000
123,600
129,780
138,865
151,362
180,000
185,400
194,670
208,297
227,044
7.3.5.3
7.17:
1,820,000
5
364,000
350,000
10
35,000
29,000
5
5,800
50,000
2
25,000
POS
17,540
5
3,508
12,500
5
2,500
4,000
5
800
16,500
5
3,300
52,900
10
5,290
11,250
10
1,125
26,900
5
5,380
2,000
5
400
4
89,000
5
17,800
68
7.17 :
42
8,400
5
1,680
12,500
5
2,500
10,000
2
5,000
479,083
7.3.5.4
SME 5
30 300,000
15% 300,000 3,000,000 3,000,000
20%
7.3.6
7.3.6.1
7.18:
0
1
2
3
4
5
0
16,416,213
17,237,024
18,443,615
20,103,541
20,706,647
0
16,416,213
17,237,024
18,443,615
20,103,541
20,706,647
0
7,378,574
7,747,502
8,289,828
9,035,912
9,306,990
0
1,073,370
1,127,039
1,205,932
1,314,466
1,353,900
0
459,373
482,342
516,105
562,555
579,432
0
8,911,317
9,356,883
10,011,865
10,912,933
11,240,321
69
7.18 :
0
1
2
3
4
5
0
7,504,896
7,880,141
8,431,750
9,190,608
9,466,326
0
1,149,135
1,206,592
1,106,617
1,206,212
1,242,399
0
13,000
0
0
0
0
0
1,980,000
2,039,400
2,100,582
2,163,599
2,228,507
0
99,000
101,970
105,029
108,180
111,425
0
1,176,000
1,176,000
1,176,000
1,176,000
1,176,000
0
180,000
185,400
194,670
208,297
227,044
0
120,000
123,600
129,780
138,865
151,362
0
479,083
479,083
479,083
479,083
479,083
0
24,000
24,000
24,000
24,000
24,000
0
51,000
53,000
55,000
57,000
57,000
POS
0
3,240
3,240
3,240
3,240
3,240
0
7,188
7,188
7,188
7,188
7,188
0
5,281,646
5,399,473
5,381,189
5,571,664
5,707,249
0
2,223,250
2,480,668
3,050,561
3,618,944
3,759,078
0
288,487
327,100
415,112
528,789
556,816
0
1,934,762
2,153,568
2,635,449
3,090,155
3,202,262
70
7.3.6.2
7.19:
0
1
2
3
4
5
1,000,000
3,638,615
6,306,692
9,494,554
13,171,025
16,878,056
0
63,718
66,904
71,587
78,030
80,371
1,000,000
3,702,333
6,373,596
9,566,141
13,249,055
16,958,427
1,820,000
1,456,000
1,092,000
728,000
364,000
0
705,490
590,407
475,324
370,241
255,158
140,075
2,525,490
2,046,407
1,567,324
1,098,241
619,158
140,075
3,525,490
5,748,740
7,940,920
10,664,382
13,868,213
17,098,502
71
7.19 :
0
1
2
3
4
5
0
288,487
327,100
415,112
528,789
556,816
0
0
0
0
0
0
0
0
0
0
0
0
0
288,487
327,100
415,112
528,789
556,816
0
1,934,762
4,088,330
6,723,779
9,813,934
13,016,196
3,525,490
3,525,490
3,525,490
3,525,490
3,525,490
3,525,490
3,525,490
5,460,252
7,613,820
10,249,269
13,339,424
16,541,686
3,525,490
5,748,740
7,940,920
10,664,382
13,868,213
17,098,502
72
7.3.6.3
7.20:
0
1
2
3
4
5
0
1,934,762
2,153,568
2,635,449
3,090,155
3,202,262
0
479,083
479,083
479,083
479,083
479,083
0
288,487
38,613
88,012
113,676
28,027
0
-63,718
-3,186
-4,683
-6,443
-2,341
0
2,638,615
2,668,077
3,197,861
3,676,471
3,707,031
-705,490
0
0
-10,000
0
0
-1,820,000
0
0
0
0
0
-2,525,490
0
0
-10,000
0
0
73
7.20 :
0
1
2
3
4
5
3,525,490
0
0
0
0
0
3,525,490
0
0
0
0
0
1,000,000
2,638,615
2,668,077
3,187,861
3,676,471
3,707,031
0
1,000,000
3,638,615
6,306,692
9,494,554
13,171,025
1,000,000
3,638,615
6,306,692
9,494,554
13,171,025
16,878,056
74
7.3.6.4
7.1:
NPV 13,453,729
IRR 54% WACC
7.73% 1 6
0 1 2 3 4 5
16,416,213 17,237,024 18,443,615 20,103,541 20,706,647
3,538,490 14,179,963 14,756,356 15,403,054 16,484,597 16,947,569
-3,538,490 2,236,250 2,480,668 3,040,561 3,618,944 3,759,078
-3,538,490 -1,302,240 1,178,428 4,218,989 7,837,933 11,597,011
WACC 7.73% Payback Period 3 2
NPV 13,453,729 2 1,178,428
IRR 54.00% 1 -1,302,240
Payback Period 1.52496
1 6
* 7 *
1 6
-6,000,000
-4,000,000
-2,000,000
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
75
7.4
7.4.1
7.4.6.1
7.4.2
5%, 7%, 9%, 3% 9%, 12%, 15%, 18%
20% 50%
Supplier
5%
7.21:
349
43%
369
1,476
19,188
128,781
515,124
6,696,612
Premium
429
44%
377
1,508
19,604
161,733
646,932
8,410,116
179
3%
26
104
1,352
4,654
18,616
242,008
A La Cart
199
10%
86
344
4,472
17,114
68,456
889,928
858
3,432
44,616
312,282
1,249,128
16,238,664
76
7.22:
1
2
3
4
5
18,424,848
20,083,084
22,493,054
25,867,013
30,523,075
18,424,848
20,083,084
22,493,054
25,867,013
30,523,075
9,212,424
10,041,542
11,246,527
12,933,506
15,261,537
9,212,424
10,041,542
11,246,527
12,933,506
15,261,537
9,212,424
10,041,542
11,246,527
12,933,506
15,261,537
921,242
1,004,154
1,124,653
1,293,351
1,526,154
1,980,000
2,039,400
2,100,582
2,163,599
2,228,507
99,000
101,970
105,029
108,180
111,425
1,176,000
1,176,000
1,176,000
1,176,000
1,176,000
180,000
185,400
194,670
208,297
227,044
120,000
123,600
129,780
138,865
151,362
479,083
479,083
479,083
479,083
479,083
24,000
24,000
24,000
24,000
24,000
55,000
57,000
63,000
69,000
79,000
POS
3,240
3,240
3,240
3,240
3,240
77
:
1
2
3
4
5
7,188
7,188
7,188
7,188
7,188
5,044,753
5,201,035
5,407,225
5,670,803
6,013,004
4,167,671
4,840,507
5,839,302
7,262,704
9,248,534
638,534
773,101
972,860
1,257,541
1,654,707
3,529,136
4,067,406
4,866,442
6,005,163
7,593,827
7.4.3
1%, 2%, 3%, 4%
20%60%
19
78
7.23:
349
43%
246
984
12,792
85,854
343,416
4,464,408
Premium
429
44%
252
1,008
13,104
108,108
432,432
5,621,616
179
3%
17
68
884
3,043
12,172
158,236
A La Cart
199
10%
57
228
2,964
11,343
45,372
589,836
572
2,288
29,744
208,348
833,392
10,834,096
79
7.24:
1
2
3
4
5
12,291,552
12,414,468
12,662,757
13,042,640
13,564,345
12,291,552
12,414,468
12,662,757
13,042,640
13,564,345
7,374,931
7,448,681
7,597,654
7,825,584
8,138,607
7,374,931
7,448,681
7,597,654
7,825,584
8,138,607
4,916,621
4,965,787
5,065,103
5,217,056
5,425,738
368,747
372,434
379,883
391,279
406,930
1,980,000
1,980,000
1,980,000
1,980,000
1,980,000
99,000
99,000
99,000
99,000
99,000
1,176,000
1,176,000
1,176,000
1,176,000
1,176,000
144,000
144,000
144,000
144,000
144,000
96,000
96,000
96,000
96,000
96,000
479,083
479,083
479,083
479,083
479,083
80
7.24 :
1
2
3
4
5
24,000
24,000
24,000
24,000
24,000
43,000
43,000
43,000
45,000
45,000
POS
3,240
3,240
3,240
3,240
3,240
7,188
7,188
7,188
7,188
7,188
4,420,258
4,423,945
4,431,394
4,444,790
4,460,441
496,363
541,842
633,709
772,266
965,297
29,454
36,276
50,056
70,840
99,795
466,909
505,566
583,653
701,426
865,502
8
8.1.1
8.1.2
8.2
8.2.1
8.2.2
8.3
82
8.4
-
https://kiji.life/eats/feature/-shabu-yakiniku-buffet/.
-
-https://thunhoon.com/article/
https://thestandard.co/new-coke-zero-sugar/.
Shabu Shabu Nang Nai)
https://www.wongnai.com/restaurants/zD----
https://www.facebook.com/
makince.shabu/posts/
https://www.facebook.com/jaeumhookaoree/.
https://www.gsbresearch.or.th/ wp-
content/uploads/IN_restaurant___inter-pdf.
&
https://www.wongnai.com/restaurants/Fs---
https://www.pitchameat.com/three-sliced-shabu-pork-cuts/.
https://shorturl.at/nCK
https://shorturl.at/efnEV.
https://www.menuinthai.com/bar-b-q-plaza-
price/.
https://oishifood.com/restaurant/shabushi/.
https://goohiw.com/review-penguin-
eat-shabu-buffet/.
https://www.wongnai.com/reviews/
cdaaffaacefb
https://www.herbalfruits.com/
https://salehere.co.th/articles/chin-da-hotpot-
huai-khwang.
https://www.livinginsider.com/livingdetail/
-------
html.
https://marketeeronline.co/archives/
A La Carte https://akiyoshi.co.th/a-la-carte-
siam-menu/.
Shabu Chain. (
https://www.facebook.com/ShabuChain/posts/?locale=th
_TH.
Soft & Sweet
https://www.taokaecafe.com/franchise-detail?f=
3
1
2
3
1
1.
□
□
□
2.
□ 18
□ 1825
□ 2633
□ 3445
□ 45
3.
□ 15,000
□ 15,00140,000
□ 40,00170,000
□ 70,001100,000
□ 100,001200,000
□ 200,001300,000
□ 300,001
2
4.
□ 1
□ 1
□ 2
□ 34
□ 4
5.
□ -
□ -
□
□
6.
□ 10.0012.00
□ 13.0016.00
□ 17.0020.00
□ 21.0000.00
□ 01.0003.00
7.
□
□
□
□ AKIYOSHI)
□ You & I Premium Suki Buffet)
□ Mo-Mo-Paradise)
□ Shabuku)
□
□ Penguin Eat Shabu)
□ MK Restaurant)
□ ________________
8.
□ Tiktok
□ Facebook
□ Instagram
□ Twitter
□
□
□
□
□
□ ________________
9.
□
□
□
□
□ ________________
10.
□
□
□
□ ________________
11.
□
□ A La Carte)
12.
1 =
9 =
□
□
□
□
□
□
□
□
□
13.
□ 199249
□ 259309
□ 319369
□ 379429
□ 439529
□ 539699
□ 699
14.
□
□
□
□
□
□ ________________
15.
□
□
□
□
□
□ ________________
16.
□
□
□
□ ________________
3
17.
□
□
□
18.
□
□
□
19.
□
□
□
□
□
□
□ ________________
20.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
-:
: apitchaya.tham@bumail.net
:
:
