
Streaming Performance Q1 2025
11% Increase in Average Subscribers
Downward churn trend, Index (R12)
ARPU remain at a high level
Revenue, all markets*
SEK
MSEK
Average Subscribers (thousands)
* Nordics revenue includes 100% of Storytel Norway’s revenue. See also footnote 4 on page 8 of the interim report.
First quarter report 2025
Comments
Q1 2025 compared with Q1 2024
●Average number of subscribers
increased by 245,000, up 11%
○Of which 86,000, up 7%, in
the Nordics
○Storytel’s Non-Nordics Core
markets* increased by
143,000 equal to 16%
○Subscriber numbers in the
Rest of World up 16,000
●ARPU remained at a high level
and decreased by 3%, which
was expected
●Continued focus on average CLV
relative to the acquisition cost
●High engagement, paid churn
developed well and remains at an
all-time low
* The Netherlands, Poland, Bulgaria, Turkey, and all of
the operations of Audiobooks.com