
ThoughtLeaders4 High Net Worth Litigation, Advisory & Divorce Mgzn • ISSUE 20
15
charitable giving (which should not give
rise to inheritance tax charges and,
indeed, owning businesses within a
charitable vehicle.”
The idea of leaving a legacy
is used by many advisers
to begin conversations on
philanthropy with high-net-
worth individuals.
In turn, shareholder foundations
provide a great opportunity to align
a client’s personal and professional
legacies. Traditionally, shareholder
foundations have been something
considered long after a business
is established – the Hans Wilsdorf
Foundation became the sole owner of
Rolex only after its founder died. Sir
Alec Reed was prompted to give money
to his charity, the Reed Foundation, 25
years after founding his eponymous
recruitment ¿rm, due to diagnosis
of a serious illness. The Foundation
initially purchased 10% of shares in the
company, growing over time to 18%.
However, by setting up a business
under a shareholder model early
on, NextGen business leaders can
demonstrate their values from the start,
have social impact now and ensure
those values and social contributions
continue far into the future. This was
the case with Pascal Lorne, a French
entrepreneur, whose charitable
endowment fund became the principal
shareholder of his digital recruitment
¿rm from the get-go.
For a new wave of entrepreneurs,
success is measured by more than just
¿nancial returns.
Shareholder foundations offer a
powerful structure for embedding impact
into the operational DNA of a company.
By tying ownership to a philanthropic
vehicle, business founders can ensure
that commercial growth ampli¿es their
contribution to society and ensure a
long-term, stable shareholding not
focused on short-term gain.
James Reed, Sir Alec’s son and CEO of
recruitment ¿rm Reed, says “I think it’s
up to each business whether it wants
to be philanthropic or not. For me it’s a
personal thing – it’s an obligation really.
If you’re making a pro¿t, you should
consider whether you can reinvest some
of that pro¿t in your community or look to
help the wider world in a positive way.”
Handing over corporate shares to a
foundation can also help prevent a
drift from the founder’s original ethos,
especially valuable for entrepreneurs
worried about future takeovers or the
dilution of purpose after succession.
The founder of outdoors clothing brand
Patagonia intentionally transferred
ownership to a foundation and trust -
including the family in decision-making
- to protect its environmental values and
prevent future buyouts misaligned with
the original mission. Family alignment
around shared values - as exempli¿ed
by Patagonia and also Reed -
signi¿cantly increases the chances of
a successful transition and continued
mission-driven operations.
Jennifer Emms, Head of Charities
at Maurice Turnor Gardner, says:
“Shareholder foundations can
signi¿cantly enhance family harmony,
giving rise to far more open discussions
about the aim of family wealth and
the causes that matter to each family
member. Family collaboration and
altruism has a ‘feel good’ factor and
we ¿nd that younger generations are
more likely to raise the possibility of
philanthropy and social responsibility.”
Shareholder foundations are not only
about the founder’s values. Purpose-
driven companies are increasingly
appealing to both talent and consumers.
Our research shows that employees
have an increased sense of pride
and loyalty when they work for an
employer that supports charities.
Structuring business ownership through
a foundation sends a clear message
about corporate priorities, making the
company more attractive to like-minded
employees and values-driven partners.
James Reed is keen to encourage more
businesses to become as he dubs it, a
Philanthropy Company or ‘PhilCo’. He
says: “It doesn’t matter how big you are.
It’s a good way for a smaller business
to become a bigger one if that’s part
of the ambition because it makes it an
attractive company for customers and
potential employees.”
There is also evidence that foundation-
owned businesses have higher survival
rates; in Denmark, the probability of a
business lasting 40 years is signi¿cantly
higher for foundation-owned companies.
Considerations
While an attractive option for ambitious
NextGen entrepreneurs who want
to make a social impact, not every
company or founder will be ready for
the foundation model. Advisers should
help clients evaluate organisational
maturity, family dynamics and alignment
with existing investors when considering
whether this structure is right for them.
The foundation model also introduces
additional legal, tax and governance
complexities. Professional advice on
cross-border implications, compliance
and operational frameworks is essential.
Emms explains: “Care needs to be taken
regarding independence, conÀicts of
interest/loyalty and other governance
issues whilst considering appropriate
structuring to involve the family and
retain some control. Getting the buy-in of
the family at the outset is also important
and can help to reduce the risk of a
disgruntled family member challenging
the gift to the shareholder foundation
(whether made during lifetime or by
:ill, with potentially negative public and
reputational rami¿cations.”
Even for many attracted by the model,
the greatest hurdle is moving to
action – making the decision to give
away all or part of the business they
have worked hard to build. In some
European jurisdictions this also requires
children to formally renounce their
inheritance. The more transparent and
communicative the process, the greater
the chance of long-term success.
Facilitating these conversations
presents advisers with an opportunity
to engage the wider family and deepen
key relationships. If they decide a
shareholder foundation isn’t right for
them, there are still many ways they
can create impact and an experienced
philanthropy adviser will be able to help
explore those options fully with them.
Shareholder foundations offer an
ambitious and robust solution for next-
generation entrepreneurs looking to
combine commercial ambition with a
lasting commitment to purpose.
We wait to see whether the incoming
tax legislation encourages more
business leaders to consider integrating
philanthropy into their long-term
business plans. But for professional
advisers, raising awareness of this
strategic option and guiding its careful
implementation has never been more
relevant. In an age where social
purpose is increasingly expected of
business, shareholder foundations are
not just a legacy tool, but a blueprint for
future-facing, purpose-driven business.